工程管理涉及领域外文翻译工程管理造价方向外文翻
译
工程造价管理前沿
摘要:工程造价管理的基本内容,确定合理和有效控制工程造价。描述现阶段的工程造价管理的情况,加强了各阶段的工程造价管理工作的重要性,并提出了若干关键性举措。
关键词: 建设成本;建设工程造价管理的地位;市场经济条件下管理投资的决策阶段;设计阶段;实施阶段;
1前言
即使在世贸组织和中国加入世界大家庭, 是中国建筑业如何有效地控制工程造价的建设和管理的一个重要组成部分。然而,目前的年度预算为建设项目-概算,预算,超预算的"三超"现象仍然普遍存在,最终导致了严重失控项目投资。工程造价管理的基本内容,就是合理确定和有效控制工程造价。
作为这项工程的费用,以项目贯穿整个过程中, 按阶段可分为:投资决策阶段,设计和实施阶段。所谓工程造价的有效控制, 在优化建设方案,设计方案的基础上,在建设过程的所有阶段使用某些方法和措施,以降低工程成本有一个合理控制的范围和成本的核定限额。
2 工程造价管理工作的现状
工程造价管理制度形成于50年代, 80年代成熟起来,表现为国家直接参与管理经济活动。规定在设计阶段,以不同的概算或预算的编制以及政府,没有有关部门制订财政预算案、内容、方法和审批, 这份预算案将提供固定费用、设备和材料,采用固定价格的预算编制、审批、管理权限,等等。
随着历史进程经过恢复、改革和发展,形成了比较完备的概预算定额管理制度。但是,随着社会主义市场经济的发展,制度的许多问题也暴露出来。一般来说,预算是基于直接参与管理国家的经济活动作为先决条件,企业并不是实际的经济实体,由于特征的计划经济体制,并在当时的条件下,生产力必将成为短缺经济。
严重的商品短缺的情况下,只要有一定程度的投资将产品产出。在这种环境下,项目的规划和技术论证就不可能有经济分析。国家控制的项目成本构成要素的设备和材料价格。在这种相对稳定的经济环境,财政预算的制度,核定工程造价, 帮助政府进行投资计划方面发挥了重大作用。
随着社会主义市场经济体制的确立,要求我们以预测项目的投资和控制。近年来,国际投资项目的发展要求,事前预控,事中控制。中国传统的做法,从客观的角度对事业的决策,执行重,轻经济。
首先,由于技术人员的工程技术和经济观念和意识淡薄成本控制,成本管理,使质量难以提高。工程造价控制是很难达到的长远目标。
第二,各个阶段的项目管理鉴于上述情况,我国在八十年代提
出了全过程的成本管理与控制的概念,建设部门将进行可行性研究和项目的预算和决算等,以扩大两国的请求的相应规定,我们把成本管理的观念和方法提到了一个新高度。
我们现在的任务是要与现代成本管理的,符合中国国情的市场经济的系统目标,借鉴先进发达国家的经验, 建立健全市场经济规律的工程造价管理体系,努力提高工程造价的水平。
投资决策阶段的工程造价管理建设项目投资决策阶段是提出项目建议书, 进行了可行性研究,确定投资估算,最终编制设计任务。在这个阶段,项目的技术和经济决策, 对建设项目工程造价的工程完成后的经济效益有着决定性的影响,建造成本是一个重要的阶段控制。
我国现阶段的工程造价进行的项目管理的目的是出清价,只注重施工过程的成本控制, 忽略开始的项目投资决策阶段的成本控制。投资决策阶段的投资项目,估计是一个重要的决策依据。它直接影响到国民经济及财务分析结果的可靠性和准确性。因为这个阶段是工程的前期工作,信息不能完全, 同类作品或多或少地积累的资料比较少,估计不够全面,不科学。使工程造价管理和成本工人现阶段很难有所作为。
各个阶段的工程造价控制在决策阶段的工程造价控制。权项目规划阶段的成本,许多业主有错误的理解,降低成本,更好。控制成本,而不是单方面问题,而应该是一个多因素的影响,结合实际,全面考虑。建设项目的投资决策阶段,项目的技术和经济决策,工程造价后,
工程的竣工和经济效益,有决定性作用,在项目成本控制是一个重要的阶段,合理确定和控制方向的工程造价准确定位和建立优化的指导作用。
在决策阶段最重要的是做好可行性研究。这项工作做得好,投资回报率,能够形成一个良好的比例。否则,投资多,收效不大,导致失控和浪费投资。
目前,一些项目的策划,从主观愿望的可行性研究缺乏科学论证。可行性研究报告不真实,虚假或工程职能须经实际付诸可行性研究会在批出的研究项目后,顺利消除不少隐患, 结果导致没有足够的后续资金支持项目,并延长时限,使该项目没有计划的使用效益,甚至成为竣工无望的工程。
因此,以期在投资决策中有效地控制工程造价,必须做好以下几方面的工作:
1)实施建设项目法人责任制三峡工程从规划到执行的整个过程和使用的资金偿还责任落实到人。除了要确立的法律制度和工程监理配套机制,由主管部门的工商及监管部门成立监察小组,负责监督资金的使用。
2)实事求是的态度,市场分析,以避免盲目性,对项目决策,减少和降低投资风险。充分考虑建设项目在未来的市场竞争力,设计任务的科学性和可靠性。
3)资金必须有正式的承诺文件,各方必须做投资资金到位, 基金必须有文件,以确保可以批准立项后,原定执行。对各项贷款的条
件应仔细分析,以减少利息负担和还款压力。
4)加强工程地质、水文地质、土地、水、电力、交通、环保工程等外部条件的工作深度,使投资估算有充分的理由。
同时广泛调查研究,比较同类项目,认真进行功能分析,多方案比较和选择。经过充分的技术论证和经济评价,最后以技术先进,实用可靠。经济合理的项目,从而计算出一个更准确,实事求是地估计投资额,使工程造价从一开始就定位在一个较为合理的水平。
3设计阶段的工程造价控制
长期以来,我国建筑控制很有效,因此,控制工程造价具有重要意义, 但工程造价的主要方法是控制设计。
目前大部分的业主在设计阶段很少工程的成本控制,而他们认为成本的设计不会有太大的影响,这是不对的,相反的,设计阶段的工程造价控制是最重要的一步。因为它决定了工程设计、施工方法、材料和设备的种类,优化设计阶段的程序或小的变化, 工程造价将会产生重大影响,设计阶段的工程造价控制项目总成本的70% 。以下是如何控制工程从设计到管理。
3.1作为业主,必须重视设计
设计选定的质量水平直接影响产品质量的设计水平, 而设计产品质量的水平,直接影响定价的工程量。不同的设计单位对同一项目的设计是不同的。同一项目的不同设计研究院工程之间某些方面的工程造价就存在分歧之间,我们假设设计由两个不同的设计院设计, 施工图完成后,所要求的咨询单位成本做预算。当然不同设计院的项
目的总成本是绝对不一样的, 大部分两者的差异超过10% ,甚至超过30% , 而不一定是成本高,比设计成本低,良好的设计往往是成本低,我们都知道,每个人有不同的设计风格,不同层次的设计作品自然因此选择设计单位,是管制的第一步。通过招标选择设计单位,是一个很好的方法,在招标文件中详细说明这方面的要求,成本控制目标等等。
否则,在以后的设计过程中设计单位会提出增加成本的设计要求;通过招标项目的设计进入市场,为选择最好的设计单位。
3.2 提倡设计招投标和设计优化战役模式设计单位评估
由专家组成, 按照适用,经济,美学原理和先进技术, 结构合理,以满足建筑节能和环保的要求,综合评价的优点,规划设计, 择优确定中选方案。
成功的投资计划估计将接近一般建设工程范围内的投资。这意味着两个设计合约,将帮助设计方案的选择和竞争机会,以确保获选设计先进的技术,独特的新颖性,适应性,以及控制工程造价。设计单位要努力提高自身素质,该项目设计巧妙构思, 当代降低工程成本上动脑筋,以提高设计质量, 力争把设计阶段的工程造价控制批准的投资上限。
3.3 加强设计阶段
以加强监督专员,以确定一个合理的设计, 成熟的技术,减少在施工阶段主要设计变化和在节目中, 在有效控制了工程造价将扮演一个角色。工程的设计,如果工程监理介入排除不利因素,一般可排除80%的错误。在整个建设过程中的成本控制,在开始施工时尽量节
约投资20%,关键施工阶段的识别和控制成本。监督的设计阶段,包括: 设计院的设计图纸和说明,协助业主处理不同设计方案的经济, 资本开支与发展的初步估计,以确保投资能够得到最有效的利用。与业主,监理,包括:
根据设计院提供的设计图纸和说明,协助业主处理不同的设计方案经济,资本支出发展的初步规划,以确保投资能够得到最有效的利用;与业主不同的设计方案, 需要计算自己的材料和设备进行成本分析和研究, 对设计人员的费用,以协助他们在投资限额范围内设计,以节省投资。寻求一次性投资少,经济好的设计方案,取得最合理的经济指标。
3.4积极推动所谓的上限限额设计
即使批准的设计任务书和投资估算,在保证功能要求的前提下。初步设计和概算控制, 据初步批准的预算总额为设计和施工图设计控制。而每一个专业,每一个都有一个门槛设计的一个目标。在设计过程中,设计师要进步多方案,优化设计, 确保设计在技术上是先进,合理,创新,时尚,而不是打破限制投资的目标, 从而杜绝了工程设计,提高安全系数和设计标准, 或只考虑技术可行性的计划,而非经济理性的现象, 这项工程的费用,以确保有效控制。
又称价值工程的价值分析,是一种现代科学管理技术, 是一个新的技术经济分析的是产品的功能分析,以节约资源,降低成本的目的,一个有效的方法。它弥补了传统的成本管理单纯强调降低成本和质量管理只强调改善质量缺陷,建设,有利于解决长期存在的时间
长,浪费大,质量差,成本高的问题。价值工程法一般分为三个步骤:评估的面向对象技术和经济评分评分;计算对象的技术和经济指标; 计算几何设计的物体,平均从比较中选择最佳的设计。
4 建设项目实施阶段的单位工程造价管理
控制工程成本,是合理的该项目达到质量标准的前提下,在投资决策阶段, 设计及建造阶段的项目,把项目审批出现在管制范围内,力争在各项建设工程合理使用人力, 物力和财力资源,以取得良好的投资效益和社会效益。
项目成本控制和管理是一个动态的过程。动态的市场经济,使投资在确定与控制变得更为复杂,这将要求施工单位对工程造价管理的项目贯穿整个过程中,它必须有一个全面的焦点。
执行阶段的项目。实施阶段的工程造价管理是实施全过程项目管理。项目实施阶段的工程造价管理可分为三个部分:投标管理施工管理和结算管理。
4.1 招标施工阶段的施工单位招标制度
控制工程造价的有效手段,申办组织,可以提高成本效益的工程,并确保工程质量, 缩短建设周期,投资回报, 施工单位可充分利用招标的手段,有效控制成本。
施工编号10月7部令发布了“合同与施工合同定价管理”明确指出,在工程招标使用库存。这就要求建设单位进行招标, 在招标文件中,不仅包括通常的内容如债券投标前附表,招标债券合同的条件、合同协议条款、合同格式、技术规格、图纸、招标文件及其他参
考格式,还必须提供工程清单招标作为参考文件的重要组成部分。
建设单位在招标文件中的工程量清单, 按照国家或地方颁布的规则的计算方法,统一的项目划分, 统一计量单位,统一的工程计算规则按设计图纸加以计算和统计安排,取得名单。数量应遵循的筹备工作客观,公正,科学,合理的原则。编写者必须有一定的知识的工程设计和施工经验, 以及材料与机械施工技术全面的科学知识,为了计算容积的工程无重大遗漏。此基础上,必须符合国家规定的工程计算规则与分包工程处工程单位,并按照设计图纸,设计必不可少的爱情招标文件规定计算量的项目应该有一个综合测试,作品必须简单,虽然不露出现错误定价项目,要保证正确的工程。应该要求的不同等级分开工程部,情况则有所不同, 我们可能有不同的价格,为项目分开。这就要求编写清单编制人员,认真研究设计图纸, 分析招标文件中包括的工作内容及不同的技术要求, 大家熟悉的过程,并到现场认真调查,预计,以使施工的情况下,会对价格项目得以打破。此外, 因为项目清单计算数额的项目是不完整的工程,并考虑利益施工单位,显然付出代价相同的总体价格该工程量清单的数量,实际建设是一个具有实际意义。
在评价和审查的投标应做的单位,个人总报价和综合评估价格不符合要求的个体显示物价符合要求, 与最低总价不能解释单一,价低。投标人往往知道总成本,以维持相同的情况下, 该计划很可能会改变较小的项目,以降低价格。变化可能较大项目的价格上升,以达到竣工结算工程,将增加为目的。我们也做价格和相应数量的工程技
术综合评估的大批量项目注重价格分析。价格会做与工作内容,施工计划,是一个全面的技术评价过程中, 因而倾向于选择施工单位。建设施工阶段的合同成本控制基础。签订严密的施工合同,同时加强施工合同管理,可以保证合同价是合理的, 合法性,减少履行合同的纠纷,维护双方利益的合同,有效地控制了工程投资费用。
在签约前,做好管理合同文件, 合同及补充合同协议。工作往来等单一内容提出了延长合同,并解释完整必须得到维护, 除了建立了技术档案,执行合同的动态分析分析结果采取积极主动的措施。
4.2施工阶段
施工阶段的施工方案,是基于预算或建安工程合同价的目标,控制工程造价。现阶段养护余地小,但可能性是浪费很大。从而控制成本的项目给予足够的重视。
4.2.1 建筑计划
加强技术经济比较施工方案是施工组织设计进行了重新的工作内容,合理的施工方案,缩短建设工期,确保三峡工程质量, 提高经济效率,施工方案正确,从技术和经济评价进行了比较, 通过定性和定量分析,质量,时间,成本三项技术和经济指标,是理智的, 并有效地使用人力,物力和财力,取得较好的经济效益,良好的施工管理人员之间的关系, 全面成本管理是一个重要途径。
4.2.2 严格涉及更改项目预算控制在概算内
施工造成的变化,原因有很多,包括工程设计不良,使工程合同与图纸不符规定;当前市场供应的材料不符合标准规格的设计要
求。这些问题已离开初级工程造价的因素。因此,在施工过程中,我们必须加紧海关变化通过任何更改设计,扩大建设规模,提高设计标准,增加建设内容, 最好实行“分级控制,限额签证”制度。有权变更设计,尤其是涉及到成本的设计变更,必须经设计单位, 建设单位现场代表,监理工程师共同签字,并应提前这种变化,减少损失, 因为已完成或部分完成的项目将进行拆除工作的内容, 这势必造成重大变更损失。因此,建设单位应指派工程造价管理专业人员常驻施工现场,掌握在任何时候控制工程造价的变化。
4.2.3 工程现场签证手续
通过严格控制建设项目的监督制度, 建立专门的部门, 专业人员使用的专业项目管理,以避免项目管理人员只是签证不是经济帐的现象。投资失控造成严重后果,严重改变签证程序,要采取建设,监理方、工地代表共同签名的方式,以确保变更,签证的真实性,合法性, 经济和避免欺诈的现象,由此产生的纠纷。
在施工过程中,建设单位要加强现场施工管理, 督促施工方按图施工,严格控制变更的谈判,代用材料, 现场签证,以及各种预算外额外劳动力成本的必要修改,应做一次后发生变化的及时变化,计算的工作量和费用的情况发生了巨大变化,以把握在任何时候项目的费用水平,以避免积压的工作,真正的工程造价。
施工单位代表到现场监督,做好记录,特别是隐蔽记录和签证, 减少结算及格现象。不少工程现场签证是没有这么严重,给工程带来了非常大的麻烦, 导致相当大的经济损失, 现场签证的严格管理,施
工阶段的工程成本控制的关键。
4.2.4 工程量清单,严格审查
对项目的审查清单监理工程师名单的措施来控制工程。工程量清单提供的措施清单,是为了完成建设项目, 发生在施工前和工程施工过程中技术,生活,安全等方面的非工程实体。在这个阶段,因为许多项目都是在施工图及施工现场不完善的招标等到施工招标的工程设计和现场实况,有更好的机会。监理工程师地址收集第一手资料,逐项考核鉴定,不作修改。
5结论
总之,工程造价控制是一个全过程控制, 应该说,每个环节都不能自满,而且每一个环节也很重要。随着中国加入世贸组织,是中国的投资主体多元化,投资方对降低成本,控制成本, 提高投资效益日益重视。因此,改变原有工程造价估算,概算,预算,合同价格,结算价,决算完成搬迁的。缺乏连续性的情况下, 以完善的控制水平,发展控制系统的投资项目, 投资建设项目,可以促进我国社会主义市场经济发展,适应全球经济一体化进程。
参考文献
[1] 张石力付绍南,浅谈工程造价管理[J],中小企业管理和科学,2010年27期
[2]韩冰,论我国工程造价管理的发展历程及对策[J],中国科技博览,2010年28期
The stage of the project cost management
ZhangJiangHua ZhuCheng
Beijing ZhongNeng construction company Beijing 100101
Abstract:Project cost management is the basic contents to determine reasonable and effective control of the project cost. Described the current stage of the project cost management situation on the strengthening of the various stages of construction cost management of the importance of and raised a number of key initiatives Keywords:cost of the construction project cost management status investment decision phase of the design phase of the implementation phase of the cost management in a market economy
1 preface
Even under the WTO and China's accession to the world community, China's construction industry how to effectively control construction cost of the construction and management of an important component part. However, the current budget for the construction projects - estimate, budget, Super budget accounts for the "super three" is still widespread and that eventually led to a serious loss of control of project investment. Project cost management is the basic contents to determine reasonable and effective control of the project cost As the project cost to the project runs through the entire process, stage by stage can be divided into Investment Decision stage, the design and implementation phases. The so-called Project Cost effective control is the optimization of the construction plans and design programs on the basis of in the building process at all stages, use of certain methods and measures to reduce the cost of the projects have a reasonable control on the scope and cost of the approved limits 2 The stage of Project cost management
Engineering and cost management work of the current status of project cost management system was formed in the 1950s, 1980s perfect together. Performance of the country and directly
involved in the management of economic activities. Provisions in the design stage to different estimates or budget preparation as well as government; Nothing relevant departments to formulate a budget, content, methods and approval, the budget will provide the fixed cost of equipment and materials and fixed price of the budget preparation, approval, management authority, and so on With the historical process, after recovery, reform and development, formed a relatively complete budget estimate of quota management system. However, as the socialist market economic development, the system's many problems have also exposed. Generally speaking, the budget estimate is based on direct participation in the management of national economic activity as a precondition. enterprise is not the actual economic entities. Due to the characteristics of the planned economy, and, at the time under the conditions of productivity, will inevitably become a shortage in the economy In severe shortage of commodities under the conditions, as long as a certain level of investment, will be certain outputs. In this environment, the project planning and technical argumentation there can be no economic analysis. State control of the project cost constitute key factors equipment and materials prices,
wages and taxes of artificial distribution. In this relatively stable economic environment, the budget estimate for the system approved project cost, help the government to carry out investment plans to play a major role As the socialist market economic system established, requires us to predict project investment and control. In recent years, international investment project developed to the requirements of prior pre-control and in the middle of control. China, the traditional practice in an objective light on the cause decision-making, implementation heavy, light the economy and technology,
First, the consequences of victimization,Due to the technical personnel of the project technical and economic concepts and a weak awareness of cost control, cost management makes the quality difficult to raise. Project Cost control is difficult to achieve long-term goals Second, the various stages of the project management view of the above circumstances, My first academia in the 1980s made the whole process of cost management and control concept, building departments will study the feasibility of projects and the budgets and final accounts to two extended at the request of the corresponding regulations put our cost management concepts
and methods referred to a new height Our task now is to be modern and cost management in line with China's national conditions of the market economy system goal, learn from the advanced experience of the developed countries, and establish sound market economic laws of project cost management system, efforts to increase the project cost levels. An investment decision-making phase of the project cost management construction project investment decision-making stage is proposed project proposals; conduct a feasibility study to determine investment estimation and the final preparation of design task. At this stage, the project's technical and economic decision-making, of the construction project cost of the project after the completion of the economic benefits have a decisive influence, The construction cost is an important stage control China's current stage of the project cost for the project management for the purpose of clearing price, and focusing only on the construction process of cost control, neglected before the start of the project investment decision-making stage of cost control. Investment decision-making phase of investment projects is estimated an important basis for decision-making. It has a direct impact on national economic and financial analysis of the results of the
reliability and accuracy. Because of this phase is the preliminary work of projects, the information can not be fully, comparable works more or less that information accumulated relatively small, estimated inadequate and unscientific. Makes project cost management and cost workers is difficult at this stage do something The various stages of the project cost control in the decision-making phase project cost control. Right project planning phase of the cost, many owners have the wrong understanding that the lower the cost the better. Cost control is not a unilateral issue, and should be a number of factors, a combination of practical, comprehensive consideration. The construction project investment decision-making stage, the project's technical and economic decision-making, Cost of the project after the completion of the project and the economic benefits, with a decisive role in project cost control is an important stage, rationally define and control the direction of the project cost of accurate positioning and building Optimization guiding role In the decision-making phase of the most important is to do a good job feasibility study, the work is done well, returns on investment and can form a good proportion. Otherwise, invest more, less effective, resulting in loss of control and waste of investment
At present, some of the projects planned the owners of departure from the subjective desires of a feasibility study on the lack of scientific proof. Feasibility Study untrue, false or engineering functions obtaining the approval of their superiors, actually put into the feasibility study will be awarded in the study for the project after the smooth functioning buried a lot of hidden problems, lead to insufficient follow-up funds for the project and had to extend the time limit so that the project could not have planned the use of cost-effective, even become hopeless completion of the beard works Therefore, in order to phase in the investment decision-making effectively control construction costs, we must do the following aspects:
1Implementation of the construction project and corporate accountability, Construction of the project from planning to implementation of the entire process and the use of the funds to repay responsibilities to the people. in addition to establishing a legal system and the project supervision matching mechanism by the departments in charge of the industry and supervision departments for setting up a monitoring group to oversee the use of funds 2A realistic approach to market analysis, to avoid the blindness of the
project decision-making, reduces and reduces investment risk. Fully consider building projects in the future market competitiveness, design task more scientific and reliability 3 Capital financing must have a formal commitment document, the parties must do investment funds in place, and funds must have documents to ensure that the project can be approved after the scheduled implementation. To the various loan conditions should be carefully analyzed to minimize the burden of interest and repayment pressure 4 To strengthen the engineering geology, hydrology, geology and land, water, electricity, transport, environmental projects such as external conditions for the work of depth to make the investment estimate there are sufficient grounds Taking extensive investigation and research, comparison of similar projects, seriously functional analysis, multi-program comparison and choice. After full technical appraisal and economic evaluation, and the final technologically advanced, functional and reliable. Reasonable economic projects, thus calculate a more accurate and realistic estimation of the amount of investment, so that the project cost from the start positioning in a more reasonable level 3 Design phase of the project cost control
The design phase of the project cost control for a long
PA VEMENT PROBLEMS CAUSED BY COLLAPSIBLE SUBGRADES By Sandra L. Houston,1 Associate Member, ASCE (Reviewed by the Highway Division) ABSTRACT: Problem subgrade materials consisting of collapsible soils are com- mon in arid environments, which have climatic conditions and depositional and weathering processes favorable to their formation. Included herein is a discussion of predictive techniques that use commonly available laboratory equipment and testing methods for obtaining reliable estimates of the volume change for these problem soils. A method for predicting relevant stresses and corresponding collapse strains for typical pavement subgrades is presented. Relatively simple methods of evaluating potential volume change, based on results of familiar laboratory tests, are used. INTRODUCTION When a soil is given free access to water, it may decrease in volume, increase in volume, or do nothing. A soil that increases in volume is called a swelling or expansive soil, and a soil that decreases in volume is called a collapsible soil. The amount of volume change that occurs depends on the soil type and structure, the initial soil density, the imposed stress state, and the degree and extent of wetting. Subgrade materials comprised of soils that change volume upon wetting have caused distress to highways since the be- ginning of the professional practice and have cost many millions of dollars in roadway repairs. The prediction of the volume changes that may occur in the field is the first step in making an economic decision for dealing with these problem subgrade materials. Each project will have different design considerations, economic con- straints, and risk factors that will have to be taken into account. However, with a reliable method for making volume change predictions, the best design relative to the subgrade soils becomes a matter of economic comparison, and a much more rational design approach may be made. For example, typical techniques for dealing with expansive clays include: (1) In situ treatments with substances such as lime, cement, or fly-ash; (2) seepage barriers and/ or drainage systems; or (3) a computing of the serviceability loss and a mod- ification of the design to "accept" the anticipated expansion. In order to make the most economical decision, the amount of volume change (especially non- uniform volume change) must be accurately estimated, and the degree of road roughness evaluated from these data. Similarly, alternative design techniques are available for any roadway problem. The emphasis here will be placed on presenting economical and simple methods for: (1) Determining whether the subgrade materials are collapsible; and (2) estimating the amount of volume change that is likely to occur in the 'Asst. Prof., Ctr. for Advanced Res. in Transp., Arizona State Univ., Tempe, AZ 85287. Note. Discussion open until April 1, 1989. To extend the closing date one month,
外文翻译 原文 Strategies for distinctive brands Material Source: Journal of Brand Management Author:Judith Lynne Zaichkowsky ABSTRACT Brand identity complements brand equity and it forms an important part of the strategic management of brands. Identity elements include a well-known brand name, logo, font type, symbols, colour, shape, as well as unique product and benefit descriptions. These different elements can contribute to distinct consumer perceptions of various brands in the marketplace and help to differentiate brands from competitors. Brand managers need to start with a vision of what they want their brand to represent and then use the appropriate identity elements to build the brand. Some brand identity components may be influential to choice at the subconscious level of consumers, and therefore the understanding of individual psychological processes of perception and social meaning is required by brand managers. Keywords: brand equity ; brand identity ; logos ; brand names ; packaging INTRODUCTION Much literature in the area of branding has focused on brand equity and its importance to strong brands. Although everyone agrees that understanding and creating brand equity is essential for marketing, very little academic attention is paid to understanding the importance of brand identity and its relation to brand equity and brand management. Brand identity is the visual picture and meaning derived from the visual impact of the brand. For the consumer to identify brands with their respective manufacturers, the brands must be sold with distinctive features supplied by that particular manufacturer. Strong and unique links to one source is what complements and protects brands from being interchangeable in the marketplace. Brand differentiation, or identity, may be achieved through a well-known brand name, logo, typeface, symbol, colour, shape, distinctive design of the package or product, as well as product benefit descriptions known as unique selling points
Study on Project Cost Control of Construction Enterprises By: R. Max Wideman Abstract With the increasing maturity of construction market, the competition between construction enterprises is becoming fierce. The project profit is gradually decreasing. It demands that all construction enterprises enhance their cost control, lower costs, improve management efficiency and gain maximal profits. This paper analyses the existing problems on project cost control of Chinese construction enterprises, and proposes some suggestions to improve project cost control system. Key Words ：Construction enterprises, Project management, Cost control After joining the WTO, with Chinese construction market becoming integrated, the competition among architectural enterprises is turning more intense. Construction enterprises must continually enhance the overall competitiveness if they want to develop further at home and abroad construction market. Construction Enterprises basically adopt the "project management-centered" model, therefore, it is particularly important to strengthen project cost control. 1.The Current Domestic Project Cost Classification and Control Methods Cost refers to the consumption from producing and selling of certain products, with the performance of various monetary standing for materialized labor and labor-consuming. Direct and indirect costs constitute the total cost, also known as production cost or manufacturing cost. Enterprise product cost is the comprehensive indicator to measure enterprise quality of all aspects. It is not only the fund compensation scale, but also the basis to examine the implementation of cost plan. Besides, it can provide reference for product pricing According to the above-mentioned definition and current domestic cost classification, construction project cost can be divided into direct costs and indirect costs. Direct costs include material cost, personnel cost, construction machinery cost, material transportation cost, temporarily facility cost, engineering cost and other direct cost. Indirect costs mainly result from project management and company's cost-sharing, covering project operating costs (covering the commission of foreign projects), project's management costs (including exchange losses of
本科毕业论文 外文文献及译文 文献、资料题目：BIM Beyond Boundaries 文献、资料来源：Design Intelligence 文献、资料发表（出版）日期：2012.12.10院（部）：管理工程学院 专业：工程管理 班级： 姓名： 学号： 指导教师： 翻译日期：2015.2.10
外文文献： BIM Beyond Boundaries September 10, 2012 · by Randy Deutsch Abstract: Opting for depth over breadth of expertise is a false choice that will lead individuals, organizations, the profession, and industry in the wrong direction. Keywords: BIM, expertise, anti-learning, master builder Several forces are converging to create an unprecedented and timely opportunity for organizations that have embraced building information modeling (BIM). These forces —including the rise of the expert, the growing complexity and speed of projects, and BIM’s increasing recognition as an enabler, catalyst, and facilitator of team collaboration — also present significant challenges that can be overcome with the right approach and mindset. At one time, being an expert meant knowi ng more than one’s competitors in a particular field. Firms that reinforced their expert culture hoarded information, which resulted in silos of expertise. Today, many firms are looking to hire people perceived as building and software technology experts, shortsightedly addressing today’s needs at the expense of tomorrow’s. While architects have always been trees with many branches, our current economic climate has discouraged them from being anything but palm trees: all trunk, no branches. And yet things change so quickly that those who went to bed experts are unlikely to wake up experts in the morning. Due to the speed and complexity of projects, we do not have time to acquire knowledge the old way — slowly, over time, through traditional means. Even when we supplement our book learning with conferences, webinars, and continuing education, it is impossible to keep up with the flow of new information in our industry. Expertise today is a much more social, fluid, and iterative process than it used to be. Being an expert is no longer about telling people what you know so much as understanding what questions to ask, who to ask, and applying knowledge flexibly and contextually to the specific situation at hand. Expertise has often been associated with teaching and mentoring. Today it’s more concerned with learning than knowing: less to do with continuing education and more with practicing and engaging in continuous education. Social media presents the would-be expert with both opportunities and challenges. Working
姓名： 学号： 10447425 X X 大学 毕业设计（论文）外文翻译 （2014届） 外文题目Developments in excavation bracing systems 译文题目开挖工程支撑体系的发展 外文出处Tunnelling and Underground Space Technology 31 (2012) 107–116 学生XXX 学院XXXX 专业班级XXXXX 校内指导教师XXX 专业技术职务XXXXX 校外指导老师专业技术职务 二○一三年十二月
开挖工程支撑体系的发展 1.引言 几乎所有土木工程建设项目（如建筑物，道路，隧道，桥梁，污水处理厂，管道，下水道）都涉及泥土挖掘的一些工程量。往往由于由相邻的结构，特性线，或使用权空间的限制，必须要一个土地固定系统，以允许土壤被挖掘到所需的深度。历史上，许多挖掘支撑系统已经开发出来。其中，现在比较常见的几种方法是：板桩，钻孔桩墙，泥浆墙。 土地固定系统的选择是由技术性能要求和施工可行性（例如手段，方法）决定的，包括执行的可靠性，而成本考虑了这些之后，其他问题也得到解决。通常环境后果（用于处理废泥浆和钻井液如监管要求）也非常被关注（邱阳、1998）。 土地固定系统通常是建设项目的较大的一个组成部分。如果不能按时完成项目，将极大地影响总成本。通常首先建造支撑，在许多情况下，临时支撑系统是用于支持在挖掘以允许进行不断施工，直到永久系统被构造。临时系统可以被去除或留在原处。 打桩时，因撞击或振动它们可能会被赶入到位。在一般情况下，振动是最昂贵的方法，但只适合于松散颗粒材料，土壤中具有较高电阻（例如，通过鹅卵石）的不能使用。采用打入桩系统通常是中间的成本和适合于软沉积物（包括粘性和非粘性），只要该矿床是免费的鹅卵石或更大的岩石。 通常，垂直元素（例如桩）的前安装挖掘工程和水平元件（如内部支撑或绑回）被安装为挖掘工程的进行下去，从而限制了跨距长度，以便减少在垂直开发弯矩元素。在填充情况下，桩可先设置，从在斜坡的底部其嵌入悬挑起来，安装作为填充进步水平元素（如搭背或土钉）。如果滞后是用来保持垂直元素之间的土壤中，它被安装为挖掘工程的进行下去，或之前以填补位置。 吉尔- 马丁等人（2010）提供了一个数值计算程序，以获取圆形桩承受轴向载荷和统一标志（如悬臂桩）的单轴弯矩的最佳纵筋。他们开发的两种优化流程：用一个或两个直径为纵向钢筋。优化增强模式允许大量减少的设计要求钢筋的用量，这些减少纵向钢筋可达到50％相对传统的，均匀分布的加固方案。 加固桩集中纵向钢筋最佳的位置在受拉区。除了节约钢筋，所述非对称加强钢筋图案提高抗弯刚度，通过增加转动惯量的转化部分的时刻。这种增加的刚性可能会在一段时间内增加的变形与蠕变相关的费用。评估相对于传统的非对称加强桩的优点，对称，钢筋桩被服务的条件下全面测试来完成的，这种试验是为了验证结构的可行性和取得的变形的原位测量。 基于现场试验中，用于优化的加强图案的优点浇铸钻出孔（CIDH）在巴塞罗那的
中英文资料对照外文翻译 Design phase of the project cost management Abstract Project cost management is the basic contents to determine reasonable and effective control of the project cost. Described the current stage of the project cost management situation on the strengthening of the various stages of construction cost management of the importance of and raised a number of key initiatives. Keywords：cost of the construction project cost management status investment decision phase of the design phase of the implementation phase of the cost management in a market economy, Even under the WTO and China's accession to the world community, China's construction industry how to effectively control construction cost of the construction and management of an important component part. However, the current budget for the construction projects - estimate, budget, Super budget accounts for the "super three" is still widespread and that eventually led to a serious loss of control of project investment. Project cost management is the basic contents to determine reasonable and effective control of the project cost. As the project cost to the project runs through the entire process, stage by stage can be divided into Investment Decision stage, the design and implementation phases. The so-called Project Cost effective control is the optimization of the construction plans and design programs on the basis of in the building process at all stages, use of certain methods and measures to reduce the cost of the projects have a reasonable control on the scope and cost of the approved limits.
毕业设计（论文） 外文文献翻译 文献、资料中文题目：研究建设项目的工程造价 文献、资料英文题目： 文献、资料来源： 文献、资料发表（出版）日期： 院（部）： 专业：工程管理 班级： 姓名： 学号： 指导教师： 翻译日期： 2017.02.14
科技文献翻译 题目：研究建设项目的工程造价 研究建设项目的工程造价 摘要 在工程建设中，中国是拥有世界最大投资金额和具有最多建设项目的国家。它是一 项在建设项目管理上可以为广泛的工程管理人员进行有效的工程造价管理，并合理 确定和保证施工质量和工期的条件控制施工成本的重要课题。 在失去了中国建筑的投资和技术经济工程，分离的控制现状的基础上，通过建设成 本控制的基本理论为指导，探讨控制方法和施工成本的应用，阐述了存在的问题在 施工成本控制和对决心和施工成本的控制这些问题的影响，提出了建设成本控制应 体现在施工前期，整个施工过程中的成本控制，然后介绍了一些程序和应用价值工 程造价的方法在控制建设项目的所有阶段。 关键词：建设成本，成本控制，项目 1.研究的意义 在中国，现有的工程造价管理体系是20世纪50年代制定的，并在1980s.Traditional 施工成本管理方法改进是根据国家统一的配额，从原苏联引进的一种方法。它的特 点是建设成本的计划经济的管理方法，这决定了它无法适应当前市场经济的要求。 在中国传统建筑成本管理方法主要包括两个方面，即建设成本和施工成本控制方法 的测定方法。工程造价的确定传统的主要做法生搬硬套国家或地方统一的配额数量 来确定一个建设项目的成本。虽然这种方法已经历了20多年的改革，到现在为止，计划经济管理模式的影响仍然有已经存在在许多地区。我们传统的工程造价控制的
（ 二 〇 一 二 年 六 月 外文文献及翻译 题 目： About Buiding on the Structure Design 学生姓名： 学 院：土木工程学院 系 别：建筑工程系 专 业：土木工程(建筑工程方向) 班 级：土木08-4班 指导教师：
英文原文： Building construction concrete crack of prevention and processing Abstract The crack problem of concrete is a widespread existence but again difficult in solve of engineering actual problem, this text carried on a study analysis to a little bit familiar crack problem in the concrete engineering, and aim at concrete the circumstance put forward some prevention, processing measure. Keyword:Concrete crack prevention processing Foreword Concrete's ising 1 kind is anticipate by the freestone bone, cement, water and other mixture but formation of the in addition material of quality brittleness not and all material.Because the concrete construction transform with oneself, control etc. a series problem, harden model of in the concrete existence numerous tiny hole, spirit cave and tiny crack, is exactly because these beginning start blemish of existence just make the concrete present one some not and all the characteristic of quality.The tiny crack is a kind of harmless crack and accept concrete heavy, defend Shen and a little bit other use function not a creation to endanger.But after the concrete be subjected to lotus carry, difference in temperature etc. function, tiny crack would continuously of expand with connect, end formation we can see without the
品牌营销外文翻译文献(文档含中英文对照即英文原文和中文翻译) 译文： 品牌 消费者总有关于产品可用性、质量和可供选择的价格的不完全信息。这样的“不完美的信息”导致他们依靠那些减轻获取产品信息的费用的品牌。由于依靠名牌和伴生的公司名誉，每次购买时，消费者没有搜寻或调查产品就能做出合理的购买。 许多经济学家惊叹这样一个事实：消费者在名牌上投入了如此的信赖。问题是，如同这些经济学家看见的，消费者的信赖给了公司建立超出他们能收取的价格的品牌“市场力量”。因为这些经济学家宣称要“真实地”辨别产品，当公司以独特的名牌、相关的广告和积极的竞争来“区分”他们的产品，他们能够比其他人得到更多。名牌引导消费
者在不同的产品之间进行那些经济学家认为的人为的分别。公司因为品牌而受到尊敬，因此，名牌能使企业在提高价格的情况下而不会失去重大的销售额。 品牌导致消费者经常根据现实世界和“完美的”信息世界之间的比较而付出不必要的多余地的高价，那里同一个行业内的每个公司都承担出售相同的、没有品牌的“同类”产品。这些是在“完善的竞争模型，”作的假定，及有时供经济学家使用的简化的构建。虽然不完美信息是完全自然的和不可避免的。许多经济学家认为完善的竞争的绝佳状态是衡量政策是否理想的评判标准。那是因为在完善的竞争之下公司没有任何力量抬高交易价格。如果公司提高了他们的产品的价格甚至只比市场价格高一分，它都将什么也卖不出去。因此，在完全竞争情况下，消费者不会支付更高一分的价格购买在其他任何地方以更低的价格能买到的相同的产品。毫不奇怪，假定同类产品是理想的，导致以品牌区分产品而减少消费者福利的不正确涵义。那么，反过来，导致由哈佛经济学家爱德华·H 1956年主张的政策——商标不应该被强制执行。 但是，越来越多的经济行业认识到了假定产品是相同的存在着问题。你无法理解由没有下降的品牌效应为其服务的经济目的假定，我们居住在消费者都知晓的完全信息的世界。实际上，消费者没有充分的掌握信息，并且他们也知道他们并没有掌握完全的信息。因此，他们重视公司的名誉——并且他们愿意支付更多在那些一直供应高质量产品、拥有良好声誉的生产商的产品上。通过这种做法，消费者不会不合理行动。他们简单地设法保护自己没有必须用许多时间去学习获得关于各个公
工程管理开题报告文献综述范文 宝宝们是不是都在为论文烦恼呢？开题报告、文献综述、外文翻译、抄袭检测软件，都在这啦...快点用起来吧~ 开题报告主要包括以下几个方面： （一）论文名称 论文名称就是课题的名字 第一，名称要准确、规范。准确就是论文的名称要把论文研究的问题是什么，研究的对象是什么交待清楚，论文的名称一定要和研究的内容相一致，不能太大，也不能太小，要准确地把你研究的对象、问题概括出来。 第二，名称要简洁，不能太长。不管是论文或者课题，名称都不能太长，能不要的字就尽量不要，一般不要超过20个字。 （二）论文研究的目的、意义 研究的目的、意义也就是为什么要研究、研究它有什么价值。这一般可以先从现实需要方面去论述，指出现实当中存在这个问题，
需要去研究，去解决，本论文的研究有什么实际作用，然后，再写论文的理论和学术价值。这些都要写得具体一点，有针对性一点，不能漫无边际地空喊口号。主要内容包括： （1）研究的有关背景(课题的提出)：即根据什么、受什么启发而搞这项研究。 （2）通过分析本地（校）的教育教学实际，指出为什么要研究该课题，研究的价值，要解决的问题。 （三）本论文国内外研究的历史和现状（文献综述）。 规范些应该有，如果是小课题可以省略。一般包括：掌握其研究的广度、深度、已取得的成果；寻找有待进一步研究的问题，从而确定本课题研究的平台(起点)、研究的特色或突破点。 （四）论文研究的指导思想 指导思想就是在宏观上应坚持什么方向，符合什么要求等，这个方向或要求可以是哲学、政治理论，也可以是政府的教育发展规划，也可以是有关研究问题的指导性意见等。
（五）论文写作的目标 论文写作的目标也就是课题最后要达到的具体目的,要解决哪些具体问题，也就是本论文研究要达到的预定目标：即本论文写作的目标定位，确定目标时要紧扣课题,用词要准确、精练、明了。 常见存在问题是：不写研究目标；目标扣题不紧；目标用词不准确；目标定得过高, 对预定的目标没有进行研究或无法进行研究。 确定论文写作目标时，一方面要考虑课题本身的要求，另一方面要考率实际的工作条件与工作水平。 （六）论文的基本内容 研究内容要更具体、明确。并且一个目标可能要通过几方面的研究内容来实现，他们不一定是一一对应的关系。大家在确定研究内容的时候，往往考虑的不是很具体，写出来的研究内容特别笼统、模糊，把写作的目的、意义当作研究内容。 基本内容一般包括：①对论文名称的界说。应尽可能明确三点：研究的对象、研究的问题、研究的方法。②本论文写作有关的理论、名词、术语、概念的界说。
7 Rigid-Frame Structures A rigid-frame high-rise structure typically comprises parallel or orthogonally arranged bents consisting of columns and girders with moment resistant joints. Resistance to horizontal loading is provided by the bending resistance of the columns, girders, and joints. The continuity of the frame also contributes to resisting gravity loading, by reducing the moments in the girders. The advantages of a rigid frame are the simplicity and convenience of its rectangular form.Its unobstructed arrangement, clear of bracing members and structural walls, allows freedom internally for the layout and externally for the fenestration. Rig id frames are considered economical for buildings of up to' about 25 stories, above which their drift resistance is costly to control. If, however, a rigid frame is combined with shear walls or cores, the resulting structure is very much stiffer so that its height potential may extend up to 50 stories or more. A flat plate structure is very similar to a rigid frame, but with slabs replacing the girders As with a rigid frame, horizontal and vertical loadings are resisted in a flat plate structure by the flexural continuity between the vertical and horizontal components. As highly redundant structures, rigid frames are designed initially on the basis of approximate analyses, after which more rigorous analyses and checks can be made. The procedure may typically inc lude the following stages: 1. Estimation of gravity load forces in girders and columns by approximate method. 2. Preliminary estimate of member sizes based on gravity load forces with arbitrary increase in sizes to allow for horizontal loading. 3. Approximate allocation of horizontal loading to bents and preliminary analysis of member forces in bents. 4. Check on drift and adjustment of member sizes if necessary. 5. Check on strength of members for worst combination of gravity and horizontal loading, and adjustment of member sizes if necessary. 6. Computer analysis of total structure for more accurate check on member strengths and drift, with further adjustment of sizes where required. This stage may include the second-order P-Delta effects of gravity loading on the member forces and drift.. 7. Detailed design of members and connections.