B9U5导学案

Book 9, Unit 5, How Advertising Works导学案(教师版)
一、 本单元授课范围、知识点、重点、难点、易错点
1．授课范围：Book 9, Unit 5, How Advertising Works
2．知识点：
(1) Important words:
billboard, advertiser, advert, lane, feature, conscience, worthy, corporation,
expense, generate, response, stereo. Partly, sheet, spokesman, litre, mature,
fashion, dishonest, alcoholic, tobacco, promote, immoral, decent, ethics, ethical,
offending, beware, consumer, trustworthy
(2) Important phrases:
turn…into, fit…into, rely on, have no use for, make sense, hand over, keep in
mind, be worthy of, be exposed to, be great for doing sth., be flooded with,
in response to, raise the money, inform sb. of sth., keep sb. Informed, over time
(3) Useful sentences:
1. (Para. 1 of P42) Even some of the casual garments we wear have brand names
attached to them which turn us into walking advertisements.
2. (Para.3,of P42) Their money would be wasted if the message didn’t reach its target
audience, in other words the people the advertisement intends to persuade.
3. (Para. 3 of P43) However, it would be no use advertising products on radio if the ad
relies on visual effects.
4. (Para. 3 of P49) When it comes to advertising, consumers need to be educated
about techniques used by advertisers so they can judge the claims for themselves
and not blindly accept everything that is said in advertisements.
5. (Para. 3 of P49) As we are flooded with advertisements in our modern world, many
schools believe it is their duty to educate students about advertising.
(4)Confusing points:
1) be exposed to; expose sth. /oneself to sth.
2) fit into/in
3) basis; base
4) worth, worthy,和worthwhile
(5)Grammar:
复习宾语补足语（The Object Complement）
二、 如何强化重点（具体策略）
策略一：通过词汇拓展掌握本单元的重点单词，并达到扩大词汇量的目的。
策略二：学习完重要知识点后要及时进行复习巩固，可通过口头翻译、笔头翻译、
造句、听写等形式检查学生对知识点的掌握情况。
策略三：改编阅读理解的练习，既加深学生对课文理解，又培养学生的阅读理解
技巧。如：
阅读本单元第一篇课文，完成下列习题：
1. The sentence “Adolescent boys are more likely to buy computer games than any
other group” (Para.3, Page 42) implies _____.
A. it is likely that adolescent boys are the target audience of computer games ads
B. adolescent boys always buy more computer games than other people
C. young boys like computer games only so they will just buy computer games
D. only adolescent boys will buy computer games, for playing computer games is their favorite
2

2. Which of the following is NOT the factor in choosing the right medium?
A. Whether the budget can be afforded.
B. Which target audience the products are intended for.
C. Which medium can best display the products.
D. How to advertise the products with the right technique.
3. The first advertisement of P43 probably appeals to people’s _____ .
A. conscience to be worthy citizens B. desire to save money
C. curiosity to know more about the product
D. focus on the rich and famous people
4. Governments all over the world spend a large sum of money on such ads as road
safety. The governments want to make use of advertisements’ function of _____.
A. informing B. educating C. entertaining D. persuading
5. The purpose of this text is to ____ .
A. inform people of the functions of advertisements
B. persuade people to buy the products advertised by some advertisements
C. tell people how to make effective advertisements
D. warn people not to be cheated by some dishonest advertisements
策略四：强化句子结构，并按结构让学生仿写句子。
策略五：通过相应的话题作文训练，进一步进行学法指导。如：
读写任务
[写作内容] ：1、以约30词概括本单元第二篇课文（P48）的主要内容。
2、以约120词谈谈你的观点,内容要点包括：
1）商家诚信的广告宣传,能给他们自己以及消费者带来什么好处？
2）应该采取什么措施监督商家,保证他们的广告信息是诚信可靠的？
三、 如何解决难点（化难为易）
本单元的难点是语法：过去分词作宾语补足语
以小组合作探究学习的形式，按任务型教学的形式去解决难点。
Tasks:
1．在课文中找出尽可能多的充当宾语补足语的句子。
2．什么是宾语补足语？
3．带过去分词作宾补的词可分为哪四类？
4．不定式、动词-ing形式和过去分词作宾补的区别。
5．宾语补足语练习题
四、 授课内容与学过的哪些章节内容有关，应如何联系起来复习
本单元的语法是作宾语补足语，与Book 5, Unit 1-Unit 2, Book 4 Unit2-4的语
法相结合，在学习好过去分词作宾语补足语的基础上，再区分过去分词、现在分
词、不定式、动名词作宾语补足语的用法。
五、本单元使用配套讲义：
Book 9, Unit 5, How Advertising Works
六、教学反思：