Lecture 9(5)
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2015 英语专业八级听力第一部分MINI-LECTURELISTENING COMPREHENSIONSECTION A MINI-LECTUREUnderstanding Academic LecturesListening to academic lectures is an important task fro university students. Then, how can we comprehend a lecture efficiently?I. Understand all (1) _____________A. wordsB. (2) _____________-stress -intonation -(3)II. Adding informationA. lecturers: sharing information with audienceB. listeners: (4) _____________C. sources of information -knowledge of (5)-(6) _____________ of the worldD. listening involving three steps: -hearing-(7) _____________-addingIII. (8) ____________A. reasons: -overcome noise -save timeB. (9) _____________-content -organizationIV. Evaluating while listeningA. helps to decide the (10) ______________ of notesB. helps to remember information答案:1. parts of meanings 2. sound/vocal features 3. rhythm 4. absorbing 5. subject6. experience7. reinterpreting8. prediction9. what to listen 10. Importance20152014ANSWER SHEET 1 (TEM8)PART I LISTENING COMPREHENSION SECTION A MINI-LECTURE speed2013SECTION A MINI-LECTURE What Do Active Learners Do?There are difference between active learning and passive learning. Characteristics of active learners: I. reading with purposesA. before reading: setting goalsB. while reading: (1) _______II. (2) ____ and critical in thinking . information processing, .-- connections between the known and the new information -- identification of (3) ____ concepts -- judgment on the value of (4) ___ . III. active in listeningA. ways of note-taking: (5) _____ .B. before note-taking: listening and thinking IV. being able to get assistanceA. reason 1: knowing comprehension problems because of (6) ____B. Reason 2: being able to predict study difficulties V. being able to question information A. question what they read or hear B. evaluate and (7) _____ .How to Reduce StressLife is full of things that cause us stress. Though we may not like to live with it. I. Definition of stress A. (1) reaction (1)physical . force exerted. response to (2) increase in breathing, or muscle tension stress, we have on someone (2) heart rate,between two touching bodies a demand .B. human reaction(3)(3)blood pressureII. (4) positive stress— where it occurs: Christmas, wedding, (5)B. negative stress— where it occurs: test- taking situations, friendcope with stress A. recognition of stress signals— monitor for (6) of stress— find ways to protect oneself B. attention to body demand— effect of (7)(7) exercise and nutrition C.planning and acting appropriately — reason for planning of planning (8) result D.learning (9) accept— . delay caused by traffic E. pacing activities— manageable task— (10)(10)(4)(5) a jobCategory of stress A.' s death III. Ways to(6)signals—(8) to(9)reasonableVI. Last characteristicA. attitude toward responsibility-- active learners: accept-- passive learners: (8) ______B. attitude toward (9) _____-- active learners: evaluate and change behaviour-- passive learners: no change in approachRelationship between skill and will: will is more important in (10) ____ .Lack of will leads to difficulty in college learning.参考答案:1. checking their understanding2. reflective on information3. incomprehensible4. what you read5. organized6. monitoring their understanding7. differentiate8. blame9. performance10. active learningSection A Mini-lecture 或者1、checking understanding 。
9-广告翻译(教案)Lecture 9 Advertising Translation I. Advertising Media广告手段:1.Press Advertising 报刊广告2.Television and radio Advertising 电视和无线电广告3.Outdoor and Transport Advertising 露天广告和交通广告4.Window and Point-of-Sale Display 橱窗和销售点陈列广告5. Exhibition and Trade Fairs 展览会和商品交易会6. Direct Mail Advertising 直接邮件广告7. Cinema 电影广告II. Advertising Function:信息功能(informative function);美感功能(aesthetic function)表情功能(expressive function);祈使功能(vocative function) 英美现代广告学认为,广告的作用在于:1. Information(提供信息)2. Persuasion(争取顾客)3. Maintenance of Demand(保持需求)4. Creating Mass Markets(扩大市场)5. Quality(确保质量)III. Advertising Characteristic 广告的语言特点1.玩弄辞藻Spend a dime, Save you time(电器广告) Never Late, on Father’s Day (礼品广告) 运用押韵法finest food, most attractive surroundings and a friendly disposition (餐馆广告) 堆砌形容词和形容词最高级Our Sunday Brunch Buffet Is A Legend In Its Time (餐馆广告) 夸大其辞, 以耸听闻2.使用警策句,以发人思考,从而注意广告中的商品T o smoke or not to smoke, that is a question. (香烟广告)3.言简意赅,简洁易懂No dream is too big. (高级轿车广告)If you think getting only one cavity a year is OK, By 1990you’ll have 10 holes in that theory. (牙膏广告)4.使用大众化口语体“航空牌”人造皮革箱:用料上乘,做工精细,款式新颖,价格合理,规格齐全,欢迎选购。
2014ANSWER SHEET 1 (TEM8)PART I LISTENING COMPREHENSION SECTION A MINI-LECTUREHow to Reduce StressLife is full of things that cause us stress. Though we may not like stress, we have to live with it. I. Definition of stress A. (1) reaction (1) physicali.e. force exerted between two touching bodies B. human reactioni.e. response to (2) on someone (2) a demand e.g. increasein breathing, heart rate, (3) (3) blood pressure or muscle tension II. (4) (4) Category of stress A. positive stress —where it occurs: Christmas, wedding, (5) (5) a job B. negative stress —death III. Ways to cope with stress where it occurs: test-taking situations, friend’sA. recognition of stress signals—monitor for (6) of stress (6) signals —find ways to protect oneself B. attention to body demand—effect of (7) (7) exercise and nutrition C. planning and acting appropriately — reason for planning —(8) of planning (8) result D. lea rning to (9) (9) accept —e.g. delay caused by traffic E. pacing activities—manageable task —(10) (10) reasonable speed2013SECTION A MINI-LECTUREWhat Do Active Learners Do?There are difference between active learning and passive learning.Characteristics of active learners:I. reading with purposesA. before reading: setting goalsB. while reading: (1) ________II. (2) ______ and critical in thinkingi.e. information processing, e.g.-- connections between the known and the new information-- identification of (3) ______ concepts-- judgment on the value of (4) _____.III. active in listeningA. ways of note-taking: (5) _______.B. before note-taking: listening and thinkingIV. being able to get assistanceA. reason 1: knowing comprehension problems because of (6) ______.B. Reason 2: being able to predict study difficultiesV. being able to question informationA. question what they read or hearB. evaluate and (7) ______.VI. Last characteristicA. attitude toward responsibility-- active learners: accept-- passive learners: (8) _______B. attitude toward (9) ______-- active learners: evaluate and change behaviour-- passive learners: no change in approachRelationship between skill and will: will is more important in (10) ______.Lack of will leads to difficulty in college learning.参考答案:1. checking their understanding2. reflective on information3. incomprehensible4. what you read5. organized6. monitoring their understanding7. differentiate8. blame9. performance10. active learningSection A Mini-lecture或者1、checking understanding。