有关广告媒体的雅思八分作文参考

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有关广告媒体的雅思八分作文参考
Consumers are faced with increasing numbers of
advertisements from peting panies. To what extent do you
think are consumers influenced by advertisements? What
measures can be taken to protect them?

各种各样的广告充斥电视屏幕、报纸、公交车和几乎所有城市街
道。这对于消费者而言既有利也有弊。消费者不可避免会受到影
响,但程度是因人而异的。

Television screens, newspapers, buses, and almost all
city streets are flooded by all kinds of advertisements.
This has both advantages and disadvantages to consumers who
are unavoidably influenced, though the degrees vary from
person to person.

因为很多相互竞争的公司所打的广告,消费者得以迅速了解某些
新产品。如果一样产品恰好是一些消费者所需要的,他们也许会受
到吸引而去购来一试。假如该产品经证实确实好,人们便会开始响
朋友推荐,其销售也会快速上升。所以,我们看到这对于消费者和
生产商来讲是个双赢的局面。而且,我们还看到:消费者不会马上
就受到影响、难以自拔。他们对广告产品树立信心是要花点时间
的。

Because of the advertisements placed by many peting
panies, consumers are able to learn about certain new
products rapidly. If a product happens to be what some
consumers need, they might be attracted to make a purchase
and have trial use. If it turns out to be really good,
people would set about remending it to friends and the
sales of this product will go up very quickly. So, we see
this is a win-win situation both to consumers and
manufacturers and we also see that consumers are not just
influenced profoundly all at once. It takes time for them
to establish faith in the advertised products.

多数情况下,广告产品都不错,值得一买。但也有某样产品的效
果和功能被大加夸张了的情况,这肯定会愚弄一些人,让他们立马
受到吸引去购买。鉴于一样产品只能凭质量和长期建立起来的声望
赢得市场,我们有充足的理由相信:那些虚假的或者是言过其实的
产品将最终失去市场份额并 ___。因此,我们看到市场是有选择性
的,而消费者从长远角度讲也是理性的。
In most cases, the advertised products are good and worth
buying. But there are also cases where the effects or
functions of a certain product are much exaggerated and it
will definitely fool some people when they are attracted
all at once and go to buy it. Since a product can only win
the market through its quality and its long established
fame, there’s every reason to believe that those fake or
much exaggerated products will eventually lose their market
shares and die out. Thus, we see that the market is
selective and consumers are sensible in the long term.

发达国家有严格的广告审查和监督体系。如果一家公司打出的一
则广告未能产生广告词所宣称的效果就会被定性为欺诈,由此便会
违法,导致极为严重的后果。多数情况下,生产厂家会被重罚,从
而 ___生存下去。

In developed countries, there are strict censorship and
supervising systems regarding advertising. If the
advertisement put up by a pany fails to honor the
advertised effects, it would be termed as fraud, thus
violating the law which could lead to really serious
result. In most cases, the manufacturing pany would be
fined so heavily that it would be difficult for it to
survive any longer.

从前面的论证我们看到:广告的对消费者的影响有积极的一面,
也有消极的一面,影响力也因人而异。为了保护消费者,政府可以
采用发达国家的做法,执行真正严格的广告审查和监督法。

From the foregoing discussion, we can see that
advertisements influence consumers both favorably and
unfavorably and the degrees of this influence differ from
person to person. To protect consumers, governments can
follow the practice of developed countries by enforcing
really strict censorship and supervising laws in regard to
advertising as a whole.

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