社交网络上最值得关注的名人
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The Fort une Social Register 社交网络上最值得关注的名人 For some bus in ess gia nts — and their millio ns of followers — social n etwork ing is part of the job. This is our han dpicked list of the most in flue ntial,popular,a nd in teractive bus in ess people on social media.
社交网络是一些商业巨头和他们数以百万计的追随者工作的一部分。 《财富》杂 志日前精心制作了一份在社交网络上最有影响力、最受欢迎、最活跃的商界人物 榜单。 ‘ The art of com muni cati on, ” James C. Humes, a speechwriter for five presidents, once said, “is the
Ianguage of leadership. ” And an art it is. In today ' s fave-this, like-that social media environment, a chief executive of a Fort une 500 compa ny can share a status update from a head of state 6,000 miles away and then respond, directly and in real time, to a tough question from one of his customers — all in the span of a minute, and all in a public forum for the world to see. (Talk about a high-wire act.) Not every executive has dared to give Facebook, Twitter, Google Plus, or LinkedIn a try. For some bus in ess leaders, though, socializi ng is part of the job. In our in augural Fort une Social Register, we pick the most experie need, active, in flue ntial, and followed members of the bus in ess com mun ity. Call them socialites; call them social butterflies. Whatever the term, we can all agree that it ' s something to tweet about.
为五位总统撰写过演讲稿的詹姆斯 ？C?休姆斯曾经表示，“沟通的艺术是领导力 的语言。”沟通的确是门艺术。在今天这样一个点“赞”无处不在的社交媒体环 境中，一家《财富》美国500强公司的CEO可以共享远在6,000英里之外的某位 国家元首的状态更新，然后在第一时间直接回应一位客户的棘手问题， 所有这一
切全部在一分钟内、在一个面向全世界的公共论坛上完成一一这简直是在走钢 丝！不是每位高管都敢尝试 Facebook、Twitter,、Google Plus或商务社交网 络Linkedln。但对一些商界领袖来说，社交是工作的一部分。作为《财富社交 名人录》专栏(Fortune
Social Register) 的处女秀，我们精巧细选了一组在社交 网络上最有影响力、经验最丰富、最活跃、粉丝最多的商界人物。大家可以把他 们称为社交达人，或者社交花蝴蝶。但不管使用哪种称谓，我们都觉得这份名单 值得你转发到社交网络上，发表一下看法。
"THE DATA NERD" “数据呆子”
Bill Gates 比尔？盖茨
Social activity: 3 社交活力：3
Social n etwork: 10 社交网络：10
Busin ess in flue nee: 10 商业影响力：10
The Microsoft co-founder has always been a technophile, and it ' s no surprise that he ' s an active Twitter user. But he shines when tweeting figures about the philanthropic issues that are near to his heart, from rural poverty to urban educatio n. 这位微软公司(Microsoft)联合创始人一直钟爱技术，难怪他是一位活跃的 Twitter用户。不过他在Twitter上最热衷的话题还是与慈善人物有关。每每在 Twitter上聊到农村贫困和城市教育这类他全情参与的慈善事业时，他总是显得 神米飞扬。
"AND YOU GET A TWEET, AND YOU GET A TWEETOprah Win frey" 奥普拉？温弗瑞
Social activity: 8 社交活力：8
Social n etwork: 10 社交网络：10
Busin ess in flue nee: 10 商业影响力：10
Chief executive of the cable televisi on n etwork that bears her n ame, Winfrey dem on strates that she can excite her com mun ity without the n eed for a daytime talk show. Call it a lifeclass in stayi ng releva nt.
温弗瑞现在执掌一家以她的名字命名的有线电视网络。 她表明，就算不再主持日 间脱口秀节目，她也完全可以激活起她的社区。温弗瑞已经把她的 lifeclass (人 生课堂)延续到了社交网络上。
"THE BOULEVARDIER" “花花公子” Richard Branson 理查德？布兰森 Social activity: 7 社交活力：7
Social n etwork: 10 社交网络：10
Busin ess in flue nee: 8 商业影响力：8
It comes as no surprise that the social accounts of free-spirit Virgin Group co-fo un der Richard Branson are chockablock with spaceship riding, deep-sea divi ng, and — wait, was that a picture of him kite-surfi ng with a n aked model on his back?
维珍集团(Virgin Group)联合创始人理查德 ？布兰森向来天马行空，他的社交帐 户充满了各种跟太空旅行和深海潜水有关的话题， 这一点也不奇怪等等，看那张 他冲浪的照片，他竟然还背着一位裸体模特？ "IT'S NATURAL, DAHLING" “这很自然，亲爱的” Aria nna Huffington 阿里安娜 ？赫芬顿 Social activity: 9 社交活力：9
Social n etwork: 9 社交网络：9
Busin ess in flue nee: 7 商业影响力：7
Accord ing to the preside nt and editor- in-chief of AOL' s Huffington Post Media Group, there are better ways to sleep, eat, work, conv erse, and vacati on. Follow Huffington and you ' II get plenty of advice on how to live the good life.
赫芬顿是美国在线公司(AOL)旗下赫芬顿邮报传媒集团(Huffington Post
Media Group)的总裁兼总编辑。在她看来，人们睡觉、吃饭、工作、交谈和度 假的方式都有待改善。请关注赫芬顿，你将获得大量建议，告诉怎样过上好生活。 "REIGNING RETWEETER" “转发皇后” Marissa Mayer 玛丽莎？梅耶 Social activity: 1 社交活力：1
Social n etwork: 6 社交网络：6
Busin ess in flue nee: 9 商业影响力：9
Yahoo' s chief executive makes this list but not because of her own updates, which are infrequent and almost
