1.邀请客户见面Dear MichacelGlad to meet you at Canton Fair ! We’re please to know that you will come to Shanghai next week.If possible ,please visit our company then. We could collect your interested items togeher in our showroom.Looking forward to your reply!Regard,PeterThe items which you selected in our booth will be collected together in our showroom摊位2.讨论时间地点Dear MichaleThank you for your prompt reply! It is OK for us on 2 Feb.Could you please advise your flight No. ? We will arrange the pick-up at Shanghai Hongqiao airport and drive you to Hilton hotel after meeting.Kindly let me konw if any change about your trip .Thanks and best regard ,PeterCould you kindly advise your itinerary?旅程Please keep me posted on this!请让我知道这件事的最新情况。
It is acceptable to pick you up on 8:30 a.m.? In the lobby?在酒店大堂3.取消会面Peter，As I have another meeting in Qingdao ,I won’t come to Shanghai in this trip,Maybe next time.Sincerely,MichaelHope to see you ASAP!Please accept my apology.Please help to cancel my hotel bookingKindly check the attached scanned copy of my passport.见面后的跟进John,According to your selection this moring, We’re now preparing for the offer sheet, and will send it to you in 3 days.Best4.开发潜在客户Dear July,Glad to find your e-mail address from website.We supply all kinds of hand tools to global market with good quality and reasonable price,and very familiar with ANSI,BS,DIN,NF&JIS standards.Per my visiting your company web, I found that you have several chain stores in Europe,US and Japan. It is our pleasure to find a way to cooperate with you!Here attached some photos for our showroom and some current hot-selling items.I will send you the offer sheet, factory audit report and 3 party testing report in other separate e-mail soon.Best regards5.开发信Hi sir,Glad to hear that you’re on the market for fiberglass.We specialize in this filed for several years,with the strength of chopped strand mat and stitch chopped strand mat ,with good quality and pretty competitive price.Should you have any questions ,pls do not hesitate to contact me.FREE SAMPLES will be sent for your evaluation!Ths&brMandy****Co,Ltd.Add:****Tel:****Fax:****Mail:****Web:****Dear sirGlad to hear that you’re the leading retailer of bathroom!We specialize in cast iron bathtubs for 17 years, and hope to find a way to cooperate with you!Attached some pictures for your review.Please contact me if any questions.Thanks and best regards,7.介绍自己的优势主题:优势及试验报告July请查收附件的第三方测试报告。
目录一、Pre-business contact (4)1.Requesting business appointment (4)2.Scheduling visiting itinerary (5)3.Cancelling the meeting (6)4.Following-up after meeting (7)5.Contacting after fairs (8)6.Developing potential customer (9)7.Introducing our advantage (10)8.Highlighting speciality (11)二、Doing business (12)9.Counter offer to new inquiries (12)10.Counter offer to specific inquiries (13)11.Counter offer to non-specific inquiries (14)12.Following-up inquiry from current customer (15)13.Recommending new product 推荐新产品 (16)14.Replying questions 回答客户问题 (17)15.Prompt & accurate quotation 快速准确的报价 (18)16.Detailed & professional quotation 详细专业的报价 (19)17.Replying to customer bargain 回复客户砍价 (20)18.Price negotiating 价格谈判 (21)19.Final price confirmed 最终价格确认 (22)20.Preparing samples to customer 准备样品 (23)21.Requesting the courier account 向客户询问到付账号 (24)22.Requesting sampling charge 支付样品费 (25)23.Asking for sample evaluation 询问样品评估 (26)24.Packaging confirmation 包装确认 (27)25.Color confirmation 颜色确认 (28)26.Artwork confirmation 确认设计稿 (29)27.Acknowledging other requests 了解客户其他需求 (30)三、Order follow-up 订单操作 (31)28.Receiving PO (31)29.Payment terms discussion 付款方式谈判 (32)30.Negotiating payment terms 交涉付款条款 (33)31.Conformation for final PO 收到最终订单 (34)32.Sending PI 形式发票再次确认 (35)33.Preparing pre-production samples准备产前样品 (36)34.Placing order to vendor 下单给供应商 (37)35.Package re-conformation 更改包装 (38)36.Receiving revised PO 重新制作订单 (39)37.Re-preparing new PI 重新制作形式发票 (40)38.Re-arranging samples 重新准备样品 (41)39.Advising the production status 告知客户生产情况 (42)40.Applying 3rd party for factory evaluation 申请第三方验厂 (43)41.Applying 3rd party for inspection 申请第三方验货 (44)42.Failed in inspection 验货未通过 (45)43.Applying re-inspection 申请重新验货 (46)44.Shipping details confirmation 装运细节 (47)45.Keep customer informed the ship date & ETA 告知装运和到期 (48)四、Payment terms (49)46.Documentary submission & payment push (49)47.Receiving the payment made from customer 收到付款通知 (50)48.Asking bank receipt 请提供银行水单 (51)49.Re-discussion for payment 付款错误处置 (52)50.Rec’d pay’t inform 告知客户款项收到 (53)51.Propose amendment to L/C 请客户更改信用证 (54)52.Propose acceptation of L/C Discrepancy (55)53.Payment terms confirmation to new order 新订单的付款方式 (56)五、Claim settling (57)54.Quality complaints 质量投诉 (57)55.Delivery time complaints 投诉交货期 (58)56.Service complaints 服务投诉 (59)57.Apology & solutions 道歉及解决方案 (60)pensation claim 客户索赔 (61)pensation negotiation 赔偿谈判 (62)60.Application for compensation installment 申请分批赔付 (63)61.Application for deferred compensation 延期赔付申请 (64)pensation refusal 拒绝赔偿 (66)pensation alternatives 其他方式代替赔偿 (67)六、After-sale service 售后跟进 (68)64.Inquiring sales 询问产品销售情况 (68)65.Hold latest market tendency 掌握最新市场动向 (69)66.Similar products discussion 讨论类似产品 (70)67.Solutions to defect 针对缺陷的改进方案 (71)68.Cost reduction advice 降低成本的建议 (72)69.Professional advice 专业意见 (73)70.Other series recommendation 推荐其他产品 (74)test products information 给客户最新的产品信息 (75)72.After-sale service hotline 售后服务电话 (76)七、Other daily working (77)73.Auto-reply for business trip 出差自动回复 (77)74.Fair arrangement inform 通知展会安排 (78)75.New website inform 通知客户新网站完成 (79)pany address change inform 公司地址变更通知 (80)77.E-mail change inform 邮件地址变更 (81)78.Auto-reply for sick leave (82)79.Announcing new office regulations 宣布公司新规定 (82)80.Transfer notification 职务调动通知 (83)81.Internal work adjustment notification (84)82.Annual leave announcement 休假通知 (85)83.Resignation announcement 离职通知 (86)84.Retirement announcement 退休通知 (87)八、Personal affairs 私人往来 (88)85.Marriage announcement (88)86.Inviting co-workers to dinner party (89)87.Announcing the birth of a child (89)88.Inviting customer for a dinner 邀请客户聚餐 (90)89.Private conversation with customer 与客户的私人联系 (91)90.Seeking for helping hand 寻求帮助 (92)九、Special greetings 特别问候 (93)91.X’mas greetings 圣诞问候 (93)92.New year greetings 新年问候 (94)93.Chinese new year greetings (95)94.Thanksgiving day greetings 感恩节问候 (96)95.Halloween greetings 万圣节问候 (96)96.Holiday greetings 长假问候 (97)97.Marriage celebrating (98)98.Promotion celebrating 祝贺升职 (98)99.Get-well messages 祝早日康复 (99)100.Sending a small gift 寄送小礼物 (100)十、Detailed issues 细节问题 (101)一、Pre-business contact1.Requesting business appointmentDear Michael,Glad to meet you at canton fair! We’re pleased to know that you will come to Shanghai next week.If possible, please visit our company then. We could collect your interested items together in our showroom.Looking forward to your reply!RegardsPeter2.Scheduling visiting itineraryDear Michael,Thank you for your prompt reply! It is OK for us on 2nd Feb.Could you please advise your flight No.? We will arrange the pick-up at Shanghai Hongqiao airport and drive you to Hilton hotel after meeting.Kindly let me know if any change about your trip.Thanks and best regards,Peter3.Cancelling the meetingPeter ,As I have another meeting in Qingdao , I won’t come to Shanghai in this trip.Maybe next time.Sincerely,Michael4.Following-up after meetingJohn,According to your selection this morning, we’re now preparing for the offer sheet, and will send it to you in 3 days.Best regards,Stanley5.Contacting after fairsDear catty,Thank you for visiting our booth inkoln Fair.According to your selection for hand tool kit, please find the photos with offer recap in attachment.I’m now checking with colleagues about the packaging info, and will send you the quotes in detail ASAP.The testing report will be sent to you in another separate mail.Best regards,Arthur6.Developing potential customerDear Judy,Glad to find your e-mail address from website.We supply all kinds of hand tools to global market with good quality and reasonable price, and very familiar with ANSI, BS, DIN, NF & JIS tool standards.Per my visiting your company web, I found that you have several chain stores in Europe, US and Japan. It is our pleasure to find a way to cooperate with you!Here attached some photos for our showroom and some current hot-selling items.I will send you the offer sheet, factory audit report and 3rd party testing report in other separate e-mails soon.Best regards,Shirley cheng7.Introducing our advantageJudy,Please find the 3rd party testing report in attachment. We have full of confidence to meet your quality level.By the way, kindly also find our advantage below.1)Have cooperated with a lot of importers in US for more than 8 years.2)Experienced in doing business with big customers.3)Quick delivery time for decent orders.4)Own designing team for new products development.5)Factory audited by SGS, INTERTEK & WAL-MART.6)Free samples could be provided.Any further questions, please do not hesitate to inform us!Best regards,Shirley8.Highlighting specialityDear Judy,Thank you so much for your prompt reply with nice suggestions. The delivery time for producing 3000 sets of tool kits in your brand is 30-40 days after order confirmed.In fact, It is no problem for us to handle OEM orders. But actually, we have other 2 options below to help to you save the cost.Option 1:Please add the quantity to 4000 sets to fill a full 40’FCL. The freight cost for each set will be cheaper than LCL shipment. By the way, as I mentioned in the offer sheet, the MOQ for each item in OEM is one 40’ container, or we have to charge USD 200 as handling cost.Option 2:If you’d like to keep the previous quantity, we suggest you doing this order in our brand and current packaging to save the extra cost. No handling charge or firm charge will be needed. And the delivery time could be shortened to 20 days.Kindly check and advise your comments and decision.Thanks and best regards,Shirley cheng二、Doing business9.Counter offer to new inquiriesDear Abby,We’re so pleased to receive your inquiry through Global .I will check with our manager about the unit price for each item, and give you reply with quotation in 3 days.Any other interest, please also let me know.Best regards,Scott wang10.Counter offer to specific inquiriesDear Mr. Lee,Very glad to meet you in the Canton Fair yesterday!Concerning your inquired item #TD-JIC 2685, please find our offer as follows. Also attached the quote sheet in detail for your review. Items: 200W Power InverterArticle No. : TD-JIC 2685Specification: Could power a variety of electronic products with safe operationCertificate & testing report: ETLPackaging: Color boxPackaging Size: 15.8”x7.8”x2.4”Weight: 1.8 lbsSamples could be prepared in 5 working days. Please help to send me your address in detail with courier account, if you would like to evaluate the samples.We look forward to your reply soon!Best regards,Hugo11.Counter offer to non-specific inquiriesDear Sally,Thank you for your inquiry for our products!But frankly speaking, we’re a trading company with a wide range of different products. Here are our main categories below.1)Hand tool & power tool2)Art & craft3)Home textile4)Sporting accessories5)Outdoor decor6)Home use glasswarePlease find our company profile in attachment. If any interest, we’re willing to give you offer as per your request.Best regards,Spenser Ding12.Following-up inquiry from current customerCelina,Have you got my quotes dated on April 3rd? Any comments or feedback from your customer?If the price too high, we could do some changes to reduce the cost.By the way, I’m going to attend the Canton Fair phase I nest week. My colleague will send you our booth number later.We look forward to your early reply.Millie13.Recommending new product 推荐新产品Dear Mr. Yamada,How are you recently? Long time no contact with you!Any news for the samples we sent you several months ago? Do you have some buying plan this year?I would like to recommend you our new hair dryer model as below. Please find the photos and instruction manual in attachment.Model: Portable hair dryerItem No. : HKK-96666Power: 1900WFunction: 2 speed/ 3 heat settings; Cool short functionColor: AllPacking: Color boxSample lead time: immediatelyWe have passed the testing and got the PSE certificate. Would you like to evaluate the sample in advance?Thanks and best regards,Pierre de RoyerVP-Sales & Marketing14.Replying questions 回答客户问题Dear May,Thanks for getting me back for my quotation.According to your questions, please find our reply as follows.●Is it possible to do O/A 45 days?According to our company rules, we could only do T/T or L/C at sight.I think we could make a compromise to do L/C with you.●What is your main market? Turnover?Our main market is USA, and turnover is roughly 5 million USD per year.●Have you cooperated with other customers in Germany？Who are they?Yes, we got orders from OTTO and QVC in Germany via importers in Europe.●Do you have interest to do our own design items?Absolutely! We have big interest!●How many staffs in your company?Roughly 35 in the office, and 10 inspectors.If you have any further questions, please let me know.Thanks and best regards,Adeline ZhangSales Manager-EU term15.Prompt & accurate quotation 快速准确的报价Dear Flora,Thanks for mailing me back and notifying us your requested item with details!Please find the detailed estimate in attachment. Samples could be prepared on request.Kindly check and let me know if any other questions.Sincerely yours,Jessica Li16.Detailed & professional quotation 详细专业的报价Dear Clair,This is Kerry from ABC Trading Inc. According to your inquiry of grease gun, I was wondering if you could accept our price USD5.65/pc. Per our conversation on HK fair, the estimate USD 5.30/pc was based on the simple packaging of poly bag with sticker, not the color box as you confirmed finally.Enclosed please find the instruction manual, die-cut of color box and offer sheet.Your prompt reply would be greatly appreciated!Regards,Kerry Hu17.Replying to customer bargain 回复客户砍价Dear Clair,I’m so sorry that we couldn’t meet your target of USD 5.30/pc with color box!As I mentioned in my previous mail, our price was based on the different packaging method.Anyway, we could reduce our margin to establish our business. Our final price is USD 5.50 with a color box, and USD 5.20 with a poly bag. If you’d like to do promotion for this item, we suggest you confirm the poly bag instead. According to our experience, other customers mainly use this simple packaging for EU market.Please help to check with buyer and advise the comments.Best regards,Kerry HuPlease help to check with buyer and give me reply soon.Would you accept EUR 3.50/pc as final price？We could give you a special discount of 10% if the quantity up to 1X40’HQ.I have to recheck the price and see if we could meet your target.We are desperate to get your price confirmation to proceed.18.Price negotiating 价格谈判Dear Clair，To be candid with you, we have no margin to reduce the pricing again.In fact, the price is very important to win this order, but the quality counts for much more. We couldn’t debase our quality to achieve your price aim. I’m sorry!I have discussed with our top management, and decided to proceed inbelow suggestion.●USD 5.50/pc, with color box packaging, based on 10,000 pcs●USD 5.20/pc, with simple poly bag packaging, based on 10,000 pcs●3% will be provided as a special discount, when quantity up to 30,000pcsPlease help to consider and inform us which way is better for you. We understand that you have to test your local market and retail price. And we’re pleased to do a trial order for you with small quantity in our first business. Maybe 5000-8000 pcs is workable for you to make a decision, with no price increase.Best regards,Kerry HuPrice is important, but quality counts for much more.10% discount will be provided if you double the quantity.19.Final price confirmed 最终价格确认Dear Clair,Very glad to hear that you confirmed the price of USD 5.20/pc. It is our pleasure to be on service of you about the 7500 pcs trial order. Please find the PI in attachment, with unit price, packaging, carton info, delivery time, payment terms, etc. If no additional questions, kindly sign and stamp it and send me back.As soon as we receive the confirmed PI, we’ll do the final sampling at once.Any other questions, please let me know.Best regards,Kerry HuWe’ll arrange the production as long as we receive your approval email. Deal! Please send me updated offer sheet ASAP.Your final estimate is 5% than your competitions.I will consider doing business with your company if you could accept the 10000 pcs this time.Good price! But we cannot accept your packing suggestion. I will give you our idea later.20.Preparing samples to customer 准备样品Dear Clair,We’re now doing the samples, and will finish them before this weekend.I will send you them for quality approval.Best regards,Kerry HuSamples will be ready/finished/completed in three days.We’ll do the finalization after samples received.Please do sampling as quickly as possible, as we have to show them in the coming Dubai fair.I will do my best catch your itinerary.We will let you know about the sample status.21.Requesting the courier account 向客户询问到付账号Hi Clair,Samples were just completed, and passed our internal inspection. Please check the photos in attachment.Would you like us to send them to you? Which express company do you prefer? Please advise your courier account. Thank you!Best regards,Kerry HuWe want you to look over the attached photos of samples and give us your comments.22.Requesting sampling charge 支付样品费Dear Clair,Greetings!Glad to get your approval for our final samples. Just following up to let you know that we do the new samples strictly according to your logo printing, but please pay for the film charge USD 300 by your side. After order placed, you could deduct this cost when balancing the payment. Enclosed please find our bank account file.Please advise your opinion. Thank you!Best regards,Kerry HuJust following up to let you know that we already did the packaging as your request.23.Asking for sample evaluation 询问样品评估Dear Clair,Good morning! Have you enjoyed a nice weekend?I’m sure that you’re very busy every Monday, and really sorry to trouble you at this time. Just following up to check whether you received our samples? Does everything okay?If any questions, please do not hesitate to contact me.Best regards,Kerry HuI’m desperate to get your approval for samples.There are some minor details that I’d like to check with you.Hope our samples could match your request.We will send you 1pc of sample, and keep the other one for our records.24.Packaging confirmation 包装确认Dear Clair,As per your order, the packaging is poly bag with printing, right?But our previous discussion is just poly bag, without any other additional charge. If you insist on the printing on poly bag, we have to increase the unit price a little.By the way, we could do a sticker for you, and put the right side on each poly bag, free of charge.Please advise your decision. Thanks.Best regards,Kerry HuThanks a million for your confirmed order.I’m particularly interested in double blister.The same slide card packaging as your current items.12 pcs per inner box and 96 pcs per outer carton.Double corrugated carton 双瓦楞纸箱25.Color confirmation 颜色确认Dear Clair,Thanks for your kind notice! Please hereby re-confirm the color for your orders.PMS137 (orange), 2500 pcsPMS362 (green), 2500 pcsPMS418 (dark grey), 1500 pcsPMS637 (light blue), 1000 pcsIf no problem, we’ll send you some color pieces before mass production for approval.Best regards,Kerry HuPlease advise the CMYK for your pattern.Please send me the color swatches for confirmation.Color difference is not allowed for our orders.As you know, we have to keep the same package color of our items when displaying in our supermarkets.We’ll do the final inspection strictly according to PMS color.26.Artwork confirmation 确认设计稿Dear Clair,Please find the files in attachment, with details below.1.Artwork for shipping mark2.Artwork for logo printing position3.Draft for multi-language warnings on poly bag4.Die-cut for packaging5.Barcode with sizePlease check the attached multi-language instruction manual.Please send me the draft for EAN code.Here enclosed the artwork for your 5c logo design.I will give you the final artwork for PDQ soon.27.Acknowledging other requests 了解客户其他需求Mass production statusDear Clair,How are you?Per you current order, do you have some additional comments?We’re now doing the mass production for goods, and the color box with cartons will be completed next Wednesday.It will take us roughly 7 days for packaging and testing. And the final inspection time is OK for us after 10 days. Would you like us to do the internal inspection for you? Or ask the 3rd party to take the responsibility?By the way, I would like to recommend you some new items. Please check another email with full photos and descriptions.Any interest, please keep me posted. I have all samples on hand, and could send them at any time.I look forward to hearing from you soon.Kind regards,Kerry HuHere attached the photos for some of our new products.Take the responsibility for the final inspection.三、Order follow-up 订单操作28.Receiving PODear Stephy,Attached you can find the order W-XK153 for 6 pcs screwdriver set. We’d like to change L/C at sight into T/T 30 days.We need urgently 3 sets of samples. Give me the tracking number after arrangement.Sincerely,EvaWe could only accept L/C 60 days as payment terms.Please arrange the sampling in our selected Pantone No. ASAP.Only a trial order will be placed this time!If 5% discount provided, we’ll decide to place another 1X40’FCL.Drop test procedure: 摔箱跌落测试确定高度，一角三边六面测试。
