国际市场营销英语答案

《国际市场营销》试题及答案第一套题 A 卷 (答案已验证 )★单选题：BDDDA/ACADD1．“酒香不怕巷子深”反映的营销观念是A、生产观念B、产品观念C、推销观念D、社会营销观念2．强调企业要与顾客、经销商创造更亲密的工作关系和相互依赖的营销观念是A、推销观念 B、市场营销观念C、社会营销观念D、关系营销观念3．下列哪部分收入是国际消费需求变化中最活跃的因素A、该国国民收入B、该国人均国民收入 C、该国个人可支配收入D、该国个人可任意支配收入4．市场定位的 4C 不包括下面哪个因素A、客户 B、销售渠道C、竞争 D、环境5．在进入某一国家的市场之前，必须首先考虑其A、政治是否稳定 B、市场是否足够大C、科技是否发达 D、基础设施是否齐全6．具有共同目标或兴趣的两个或两个以上的人联结而成的群体被称为A、群体 B、参考群体 C、向往群体 D、厌恶群体7．一个人推崇效仿的，期望成为其中一员或与之交往并受其影响的群体被称为A、群体 B、参考群体 C、向往群体D、厌恶群体8．人们确信的对某种事物的看法和评价被称为A、信念 B、学习 C、气质 D、个性9．下列哪个因素对组织购买行为基本不产生影响A、环境因素B、组织因素C、个人因素D、生产因素10．下面对国际市场营销环境特点的叙述错误的是A、客观性B、差异性C、相关性D、静态性★多选题： >ABCD/ BDE/ ABCDE/ ADE/ ABCE//ABD/ ABCD/ ABCDE/ ABC/ ABCD1．下列对国际市场生产者市场特点的叙述正确的是A、购买者地理分布相对集中，购买者较少但购买量较大B、属于派生需求 C、属于理性需求D、一般属于全球采购E、需求富有价格弹性2．以顾客为中心的观念主要有A、生产观念 B、产品观念C、推销观念 D、市场营销观念E、社会营销观念3．企业在开展国际市场营销活动时要发挥主观能动性，必须做到A、从积极主动的角度出发，能动地去适应国际营销环境B、以各种不同的方式增强适应国际环境的能力，避免来自国际营销环境的威胁C、在变化的环境中寻找自己的新机会，并可能在一定的条件下转变环境因素 D、努力去影响和改变营销环境，为企业创造一个更有利的活动空间E、努力使营销活动与国际营销环境取得有效适应4．人口对市场规模大小的影响主要表现在A、人口总量是决定市场规模和潜力的一个基本要素 B、人口增长率不是预测市场前景的一个重要指标C、人口分布状况对产品需求、促销方式、分销渠道都不会产生影响D、人口年龄结构、性别结构影响着市场的需求结构E、家庭结构影响着产品的设计与包装5．下列关于供应商的叙述正确的是A、供应商是影响企业营销的微观环境的重要因素之一 B、供应商是指企业及其竞争者提供生产产品和服务所需资源的企业或个人C、供应商影响供货的稳定性与及时性D、企业在寻找和选择供应商时，不会充分考虑供应商的资信情况 E、企业必须使自己的供应商多样化6．技术革命特别是信息技术发展对国际营销的影响主要表现在A、因特网已经成为国际营销中满足消费者需求最具魅力的营销工具B、可以有效降低国际交易的费用和交易风险C、不利用技术革命对产品实施技术创新D、随着技术的发展，时间成为决定产品策略成败的关键 E、不会影响着国际市场的竞争的内容7．通常状况下影响国际组织市场购买行为的主要因素有A、国际环境因素B、组织本身的因素 C、组织人际因素 D、个人因素E、非个人因素8．人们在一项购买决策过程中可能充当如下角色A、发起者 B、影响者C、决策者 D、购买者 E、使用者9．下面对国际生产者市场特点的叙述正确的是A、非最终消费产品B、技术性强 C、批量采购 D、最终消费产品 E、技术性不强10．消费者市场具有如下特点A、发展性B、多层次性 C、可诱导性D、复杂多变性E、替代性★是非题： >NNYYN/YYYNY1．以市场营销观念作为企业营销活动的指导思想就要求企业放弃赢利目标。

市场营销英语试题及答案一、选择题（每题2分，共20分）1. What is the primary goal of marketing?A. To create and maintain relationships with customersB. To maximize profitsC. To produce the most productsD. To reduce costs答案：A2. Which of the following is not a component of the marketing mix?A. ProductB. PriceC. PlaceD. Quality答案：D3. What does the acronym SWOT stand for in marketing?A. Strengths, Weaknesses, Opportunities, ThreatsB. Sales, Winning, Opportunities, TacticsC. Strategies, Weaknesses, Opportunities, ThreatsD. Strengths, Winning, Opportunities, Tactics答案：A4. What is the process of identifying, anticipating, and satisfying customer needs profitably?A. MarketingB. SalesC. AdvertisingD. Public Relations答案：A5. Which of the following is an example of a market segment?A. All consumersB. All womenC. Women aged 25-35 who enjoy outdoor activitiesD. All people who buy products online答案：C6. What is the term used to describe the process of setting a price for a product or service?A. PricingB. CostingC. ValuationD. Estimation答案：A7. What is the main purpose of market research in marketing?A. To increase productionB. To gather information about customers and marketsC. To reduce competitionD. To improve product quality答案：B8. What is the term used to describe the process of promoting products or services through various channels?A. DistributionB. PromotionC. MarketingD. Advertising答案：B9. What is the term used to describe the process of making a product available to customers?A. DistributionB. SalesC. MarketingD. Promotion答案：A10. What is the term used to describe the process of identifying and analyzing the competition in a market?A. Market AnalysisB. Competitor AnalysisC. SWOT AnalysisD. Market Research答案：B二、填空题（每题2分，共20分）1. The four Ps of the marketing mix are Product, Price, Place, and ________.答案：Promotion2. A ________ is a group of people who have similar needs or characteristics that a company decides to target.答案：Segment3. The process of understanding the needs and wants of customers is known as ________.答案：Market Research4. ________ is the study of how consumers make purchasing decisions.答案：Consumer Behavior5. A ________ is a specific group within a market segment that a company chooses to target.答案：Target Market6. The process of identifying and analyzing the competition is known as ________.答案：Competitor Analysis7. ________ is the process of setting a price for a product or service.答案：Pricing8. ________ is the process of making a product available to customers.答案：Distribution9. ________ is the process of promoting products or services through various channels.答案：Promotion10. ________ is the process of identifying, anticipating, and satisfying customer needs profitably.答案：Marketing三、简答题（每题10分，共40分）1. Explain the importance of market segmentation in marketing.答案：Market segmentation is crucial in marketing because it allows companies to identify and target specific groups of customers who have similar needs or characteristics. By segmenting the market, companies can tailor their marketing strategies to meet the unique needs of each segment, leading to more effective marketing campaigns and increased customer satisfaction. Additionally, market segmentation helps companies allocate their resources more efficiently and avoid targeting the entire market, which can be costly and less effective.2. What are the benefits of conducting market research?答案：Conducting market research offers several benefits, including:- Gaining insights into customer needs and preferences, which can inform product development and marketing strategies.- Identifying trends and shifts in the market, allowing companies to adapt and stay competitive.- Understanding the competition, which can help companies position their products and services effectively.- Evaluating the effectiveness of marketing campaigns and making necessary adjustments.- Informing pricing strategies by understanding customer willingness to pay and competitor pricing.3. Describe the process of product positioning in marketing.答案：Product positioning in marketing involves creating a unique image or identity for a product in the minds of consumers relative to competitors' products. The process typically includes the following steps:- Identifying the target market and their needs.- Analyzing the competitive landscape to understand how similar products are positioned.- Determining the unique selling points (USPs) of the product that differentiate it from competitors.- Creating a positioning statement that communicates the product's USPs and appeals to the target market.- Implementing marketing strategies, such as advertising, packaging, and promotions, that reinforce the product's positioning.- Monitoring and adjusting the positioning as needed based on market feedback and changes in the competitive environment.4. Discuss the role of branding in marketing.答案：Branding plays a significant role in marketing as it helps create a distinct identity for a product or company in the minds of consumers. The role of branding includes:- Differentiating the product or company from competitors, making it more recognizable and memorable.- Building trust and credibility with consumers, which can lead to customer loyalty and repeat purchases.- Creating a perception of quality and value, which can influence consumers' purchasing decisions.- Facilitating word-of-mouth marketing and口碑传播, as consumers are more likely to recommend brands they trust and admire.- Providing a basis for pricing strategies, as strong brands can command higher prices.- Serving as a foundation for marketing communications, as the brand's identity and values guide messaging and promotional efforts.四、案例分析题（共20分）假设你是一家新成立的健康食品公司的市场营销经理。

二、判断题Chapter one1. A marketing exchange cannot take place unless each party in the exchange has something that the other party values. T2.The owners of the Plane Rubber and Tire Company are pleased with their low unit costs and high production volumes. Salespeople are unnecessary because buyers are always waiting for new tires to come off the assembly line. Plane currently has a production orientation. T3.The president of Hoppity Flea Collars docs not find it necessary to conduct much marketing research because the telephone selling campaign has been such a successful marketing strategy. Hoppity has a marketing orientation. F4.Having a sales orientation is the same as having a market orientation since both have the ultimate goal of satisfying customer needs. F5.You are about to start manufacturing and selling ferret food. You have met with your board of directors and you all discussed the benefits and sacrifices regarding the purchase of your food. Knowing the ratio of benefits to sacrifices allows you to specify how much customer value you will achieve. F6.The marketing mix variables are product. place, promotion, and price. T7.Conceptually, international marketing differs from domestic marketing only by virtue of the fact that the marketer must operate in more than one nation. TChapter three1. Soft currencies can readily be exchanged for other currencies. while hard currencies are not so easily exchanged.F2. Foreign licensing grants foreign marketers the right to use a domestic company's trademark, patent, or process ina specified geographic area. T3. A multinational corporation is a firm that has entered the international marketplace by exporting its products to aforeign market. F4. Though the first multinational corporations were US based, today it is as likely for a multinational to be Japanese,German, or British as to be American. T5. If it is believed that tastes are sufficiently homogeneous in different parts of the world to allow a standardmarketing strategy everywhere, then a global marketing strategy is appropriate. T6. Use of a straight extension marketing strategy usually results in economies of scale in production and marketing.T7. In a countertrade, goods and services from one country are exchanged for goods and services from anotherinstead of for cash. T8. Some marketing exchanges are still characterized by transaction-based marketing, such as residential realestate sales. T9. Traditionally, manufacturers have focused their energies on making products and then promoting those productsto customers in hopes of selling enough of those products to cover costs and earn a profit. T10. Often, the desirability of partnering in the business market is based upon the fact that each firm brings to thepartnership something that the other needs but cannot provide. TChapter four1. US firms operating in the international marketplace are clearly affected by a legal environment including US laws,international laws, and laws of the host country. T2. Government regulations that tax or otherwise set limits on the number of goods and services by foreignproducers are known as trade barriers. F3. A free trade area extends a customs union by seeking to reconcile all government regulations affecting trade.F4. Trade officials are in full agreement as to the direction the WTO should follow in pursuing its major policyinitiatives. F5. Foreign licensing can build revenues without the capital outlay required for establishment of manufacturingfacilities in a foreign country. T6. The trend toward increased foreign ownership of assets in the United States will probably decline because of theincreased hostility toward and government regulation of foreign- owned businesses operating in the United States. F7. Income left over after an individual pays taxes and purchases the basic necessities of food, clothing and shelter iscalled disposable income. F8. A comprehensive spending pattern shows the percentages of annual family expenditures allotted to generalclasses of goods and services. T9. Import tariffs are the means by which a government controls the in-flow of foreign goods across its borders.T10. Although WTO is a global institutional proponent of free trade, it is not without critics. TChapter five1. Culture is learned behavior passed on from generation to generation, but it is not difficult for the inexperienced oruntrained outsider to fathom. F2. Equality, disadvantaged members of society, safety and health, education and general welfare, pollution aresocial responsibility issues related to community relations. F3. All marketing employees are responsible for setting the ethical tone for the entire marketing organization. F4. Green marketing refers to the development, pricing, promotion and distribution of products that do not harm theenvironment. T5. Water pollution, air pollution, land pollution, safety and health are social responsibility issues related to theenvironment, or green marketing. F6. The vital, critical skill of the global marketer is perception, or the ability to see what is so in a culture. T7. Gestures, carriage, proximity of speakers, eye contact, and smiling all play key roles in a culture's use oflanguage. T8. Every country and culture has a history that will greatly affect both the market and the marketer. T9. Being enthusiastic about a product and having a personal attachment to it are two similar things. F10. Although the hospitality and tourism industries are slightly affected by religious holidays, marketers withproducts related to those industries need to be highly sensitive to this issue. FChapter six1.Early marketing research was fairly sophisticated because statistical techniques were sufficiently refined toproduce high levels of accuracy in research findings. F2.In the event that a new competitor were to enter a market in which you were involved. one question marketingresearch might help answer for you would be “ What must w e do to differentiate our company from our competitor?”T3. A hypothesis is a statement about the relationship among variables that carries clear implications for testing therelationship. It sets the stage for more in-depth research by clarifying what researchers need to test. T4.Trade associations represent an excellent source of private data for particular industries. T5.Sampling is the process of selecting survey respondents or other research participants. Trmation related to global markets is not readily available to American firms seeking to enter foreign markets.The Department of Commerce has only recently begun to collect data to assist firms in this area. F7.Telephone interviews are a suitable method of collecting primary marketing research data all over the worldbecause the telephone is now the universal appliance found in every home. F8.An MIS is a planned, computer-based system designed to provide managers with a continual flow of informationrelevant to specific decision areas. T9.An MIS gathers data only from inside the organization and processes it to product relevant marketing information.Fputers have automated the buying process at large retailers, opening new channels for gathering marketinginformation. TChapter seven1. The target market for a product is the specific segment of consumers most likely to purchase a particular product.T2. The division of the total market into smaller, relatively homogeneous groups is called market selectivity. F3. The number and size of the market segments chosen by a firm must not exceed its marketing capabilities.T4. Marketers must identity segments sufficiently small enough to capture in their entirely and effectively promote toas an exclusive source of some needed product. F5. Marketers are often able to identify totally homogeneous markets segments；there are seldom majordifferences among the members of a target market group. F6. The information, analysis, and forecasts accumulated through the entire market segmentation decision processallow management to assess the potential for achieving company goals and to justify committing resources to develop one or more segments. T7. Using differentiated marketing, Culture's Edge can market a wide range of trips exploring ethnic, cultural, andlifestyle-based issues that together appeal to the majority of vacation travelers, yet sell them in such a way as to appeal to individual parts of that market. T8. Colorado River White Water Raft Tours may take your breath away, but they don't take American Express! Thisrepresents an attempt by Visa Card to position itself with to one of its competitors. T9. The firm's segmentation strategy may change as its product progresses through the stages of the life cycle.During the early stages, undifferentiated marketing might effectively support the firm's attempt to develop initial demand for the product. T10. Marketers can create a competitive positioning map from information solicited from competitors or from publicdatabases that track consumer attitudes, opinions, and interests. FChapter eight1. The principal disadvantage of licensing is that it can be a very limited form of participation. T2. Exporting is the most traditional and well-established form of operating internationally. T3. Licensing, joint ventures and importing are points and tools for global market entry and expansion. F4. Large-scale direct expansion may be less expensive and a major commitment of managerial time and energy isunnecessary. F5. Management contracting includes the sharing of risk and the ability to combine different value chain strengths.F6. One of the advantages of joint venture is better control of sales activities compared with other forms ofparticipation in foreign markets. F7. Licensing is an alternative entry and expansion strategy with considerable appeal. T8. Direct exporting lakes place through sales by foreign distributors, sales agents, and overseas subsidiaries. T9. As export merchants, they are essentially acting as domestic wholesalers operating in foreign markets throughtheir own sales agents or salesforce. T10. International trading companies tend to be large-scale manufacturers and merchants and they are involved inwholesale and retail distribution. TChapter nine1. The final step in the marketing control process is to compare actual performance and standards. F2. In a period of recovery, the best marketing strategy for Electrolux would he characterized by flexibility. F3. In the beer industry, a few large brewers supply the majority of the market. The brewing industry is an example ofthe competitive structure ： Monopolistic Competition. F4. Post Office Parcel Services firms would most likely have a monopoly for its competitive environment. F5. Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Itsconsultant, Dr. Bell, contends that this particular approach is the one most easily copied by the firm's competitors.The tool in question is： market segmentation. F6. A small hardware store whose only competitor is a huge discount store would be least likely to use thecompetitive tool distribution. F7. Customer value analysis refers to analysis conducted to determine what benefits target customers value and howthey rate the relative value of various competitors’ offers. T8. Some basic competitive positioning strategies that companies can follow are：overall cost leadership,differentiation, and focus. T9. While trying to expand total market size, the leading firm must constantly protect its current business againstcompetitors’ attacks. T10. Competitor-centered company is a company whose moves are mainly based on competitors’actions andreactions; it spends most of its lime Cracking compelilors1 moves and market shares and trying to find strategies to counter them. TChapter ten1. Ford Motor Company’s marketing strategy in Europe reflects a company that saw Europe as distinctlyfragmented into narrow markets within their specific nation states. F2. The United States can be considered as a good example for regional economic integration. T3. Regional economic integration is the political and economic agreement among countries that give preference tomember countries to that agreement. T4. Global strategic partnerships will become less important in the Asia-Pacific regions. F5. The WTO allows a departure from its policy to grant the same favorable trade conditions to all WTO members inthe case of regional trade agreements ( RTAs ). T6. The goal of a free-trade area ( FTA ) is to abolish work permits among its members. F7. Collaborative agreements can be used to refer to linkages between companies to pursue a common goal. T8. Custom unions levy a common external tariff on goods being imported from nonmembers. T9. Changes in the political, economic, socio-cultural, and technological environments are leading to new strategiesin global competition. T10. Trade creation allows consumers access to more goods at lower prices and is considered a major benefit ofregional economic integration. TChapter eleven1. A company's research and development process is the only way for them to develop new products. F2. The step-by-step new product development process explained in the text has been used by so many companiesover so many years that it is almost failure-proof today. F3. The first full-scale working product from a concept is called a “prototype. “T4. When a product has been in the maturity stage of the product life cycle for a period of time, marketing managershave pretty well lost any control of the product to the competitive vagaries that characterize that stage. F 5. Brand equity is the added value a given brand name gives to a product beyond the functional benefits provided.F6. The marketing objective for a product in the introduction stage of the product life cycle (PLC ) is to promoteconsumer awareness and gain trial. T7. The goal of VCR manufacturers’advertisement is to maintain brand loyalty and market share; the productcategory is in the introduction stage of its product life cycle. F8. Products that are used directly in the production of a final product but are not easily identifiable are categorized ascomponent parts. T9. Machines and tools used in a production process but not as part of final products are classified as componentparts. F10. Routinely purchased items that do not become part of the final physical product and are treated like expenseitems rather than capital goods are classified as supplies and services. F11. A desirable feature for a brand name is it can be used as the general name for all products in the category.FChapter twelve1. Pricing and price competition is the number-one problem facing most marketing executives. T2. External environmental factors have the greatest effect on pricing decisions. F3. “ Forward buying” means that w holesalers stock up on far more merchandise than they can sell duringmanufacturers’ price promotions, and then resell to customers at higher prices after the promotion is over. T4. A firm’s total cost is made up of two components: direct costs and variable costs. F5. “Optional product pricing” is adding services to the base product to differentiate it from competitors and justifyhigher prices and margins. F6. The fact that prices are usually higher ( often substantially higher ) in foreign markets is called price escalation.T7. The Robinson-Patman Act seeks to prevent unfair price discrimination by ensuring that all members at a givenlevel in the channel of distribution are offered the same terms by the seller. TChapter thirteen1. A wholesaler is a marketing intermediary that takes title to the goods it sells and then distributes those goods toretailers, other distributors, and sometimes consumers. T2. A generalization that is usually true of marketing channel length is： The more standardized the product. theshorter the channel. F3. When Coca-Cola and Nestle formed a joint venture to market ready-to-drink coffee and tea worldwide, theyformed a horizontal marketing system. T4. The use of two or more marketing channels to reach the same target market is referred to as dual channeling.F5. Forcing a dealer to take the full line of products in order to get a strong brand is illegal. F6. Once a firm has defined its channel objectives, it should identify its channel alternatives, i. e. the types andnumber of intermediaries and the functions that each intermediary should perform. T7. Third party logistics basically means that firms outsource logistical tasks to independent providers who may adoptone or all of the functions required to get clients’products to market. T8. A direct-marketing channel consists of a manufacturer selling directly to the final customer. T9. Intensive is the type of distribution where there is the use of more than a few but less than all of the intermediarieswho are willing to carry a particular product. F10. When retailers develop private brands to compete with producers’ brands, the type of marketing channel conflictis vertical. TChapter fourteen1. A company's integrated marketing communications mix also goes by the name of promotional mix. T2. Contests, free samples, and coupons are examples of personal selling. F3. Non-personal communication channels carry messages without personal contact or feedback. T4. ACD Corporation sells technical products and its customers are concentrated in a small geographic area. Thecompany will use advertising the most. F5. Companies that use the affordable method base their promotion budget on a certain percentage of current orforecasted sales and / or a percentage of the sales price. F6. Mast larger companies combine push and pull strategies to move their products from the manufacturer to the finalconsumer. T7. When Gin Toy advertises a toy on Saturday-morning television and tells children to ask for the product at theirfavorite toy store, it is implementing a pull strategy in its promotion mix. T8. While the promotion mix is the company's primary communication process, the entire marketing mix must becoordinated for the greatest communication impact. T9. If a push policy is employed in promoting a product, the firm promotes only to the next institution down themarketing channel. T10. A television commercial demonstrating the versatility of the Mercedes sports utility vehicle would best beclassified as product advertising. T11. The main disadvantage with the percentage-of-sales method of setting advertising budgets is that it reversescause and effect. T12. An evaluation of media impact will help determine the media types to be used. T13. Marketers have found much success using standardized ads in their global advertising. FChapter sixteen1. The Matrix organizational structure uses teams whose members report to two or more managers. T2. Small and medium-sized firms most commonly use matrix organizational structure. F3. The process of creating an organization’s structure is called organizing. T4. A marketing control process provides feedback on how well a marketing strategy is working in the marketplace.T5. With regard to “marketing organization”, firms that focus their attention on developing a coordinated marketingmix for each brand are examples of matrix organizations. F6. The hard task of selecting an overall company strategy for long-run survival and growth is called marketingcontrol. F7. The marketing audit is a comprehensive, periodic examination of a company's environment, objectives,strategies, and activities to determine problem areas and opportunities. T8. A marketing audit is a control device used primarily by large corporations to study past performance. F9. Gabble’s Granola has set up a committee to formally study its current status and capabilities and its futureexpectations. Gabble's Granola is conducting a marketing audit. F10. A marketing audit should evaluate a company's whole marketing program on a regular basis. T11. A planning manager from corporate headquarters finds that his eastern region has no effective method ofallocating resources or evaluating goals and performance of the marketing organization. He suggests that the region should prepare a marketing audit. T12. A marketing audit should be conducted by the person who is most familiar with each of the firm's marketing plans.F13. A marketing audit should help determine if the company's marketing objectives are reasonable. TChapter seventeen1. E-marketing is a generic term used to describe all marketing channels facilitated by the Web. T2. One reason so many companies and government agencies are interested in the development of extensiveelectronic commerce is because of its potential to shift or eliminate costs. T3. Electronic commerce has become collaborative commerce. T4. China still takes the lead of the e-commerce both in technology and practices. F5. In the 1990s, the Chinese government enacted *'golden bridge”, "gold card" and "golden gate” projects topromote e-commerce. F6. Traditional marketing, from a communications standpoint, is primarily a one-way medium. TChapter eighteen1. Direct marketing involves one-way connections aimed at consumers. F2. Direct marketing is convenient, easy, and private. T3. Direct marketing is poor in building customer relationships. F4. Internet marketing has the advantage of reducing costs. T5. Direct marketing sales have grown at about 4% annually. F6. A customer mailing list and a customer database are the same. F7. Companies use their databases to identify prospects. T8. Telemarketing is the major direct marketing communication tool. T9. Direct mail marketing involves only selling catalogs to customers. F10. Three new forms of direct mail are fax, e-mail, and voice mail. T。

市场营销专业英语教程课后答案Marking1、--Whose _______ are these?? ? ? --I think they are John·s. [单选题] *A. keyB. keyesC. keys(正确答案)D. keies2、—______ do you pay for it? —Over the Internet. （）[单选题] *A. WhatB. How muchC. How(正确答案)D. When3、You can buy some pieces of bread from "_______". [单选题] *A. Bakery(正确答案)B. Travel AgencyC. LaundryD. Ticket Office4、“I think you are wonderful,”she said, “You are so patient with your little George.”[单选题] *A. 耐心(正确答案)B. 细心C. 关心D. 偏心5、50．—The sweater is not the right ________ for me.—Well, shall I get you a bigger one or a smaller one? [单选题] *A．priceB．colorC．size(正确答案)D．material(材料)6、Don’t swim in the river. It’s too _______. [单选题] *A. interestingB. easyC. difficultD. dangerous(正确答案)7、76．AC Milan has confirmed that the England star David Beckham （）the team soon. [单选题] *A. has rejoinedB. was going to rejoinC. rejoinedD. is to rejoin(正确答案)8、2．The villagers want to have a bridge. Can this dream ________? [单选题] *A．come outB．get awayC．come true(正确答案)D．get out9、He always did well at school _____ having to do part-time jobs every now and then. [单选题] *A despite ofB. in spite of(正确答案)C. regardless ofD in case of10、( ) The Great Wall was listed by the UNESCO as ___ World Heritage Site. [单选题]*A. a(正确答案)B. theD.an11、Marie is a _______ girl.She always smiles and says hello to others. [单选题] *A. shyB. friendly(正确答案)C. healthyD. crazy12、75．Why not________ for a walk? [单选题] *A．go out(正确答案)B．to go outC．going outD．goes out13、We had ____ wonderful lunch last Saturday. [单选题] *A. /B. theC. oneD. a(正确答案)14、In crowded places like airports and railway stations, you___ take care of your luggage. [单选题] *A. canB. mayC. must(正确答案)D. will15、She found her wallet（）she lost it. [单选题] *A. where(正确答案)B. whenC. in whichD.that16、They may not be very exciting, but you can expect ______ a lot from them.（）[单选题] *A. to learn(正确答案)B. learnC. learningD. learned17、—Where ______ you ______ for your last winter holiday?—Paris. We had a great time. （）[单选题] *A. did; go(正确答案)B. do; goC. are; goingD. can; go18、Her ideas sound right, but _____ I'm not completely sure. [单选题] *A. somehow(正确答案)B. somewhatC. somewhereD. sometime19、97．Go ______ the square and you will find the theatre. [单选题] *A．aboveB．atC．across(正确答案)D．on20、-----How can I apply for an online course?------Just fill out this form and we _____ what we can do for you. [单选题] *A. seeB. are seeingC. have seenD. will see(正确答案)21、There are still some wild tigers alive. [单选题] *A. 聪明的B. 凶恶的C. 野生的(正确答案)D. 珍贵的22、—Look at those purple gloves! Are they ______, Mary?—No, they aren’t. ______ are pink. （）[单选题] *A. you; IB. your; MyC. yours; Mine(正确答案)D. you; Me23、People always _____ realize the importance of health _____ they lose it. [单选题] *A. not... untilB. don't... until(正确答案)C. /; untilD. /; not until24、Tom is ____ honest man, so we all like to work with him. [单选题] *A. aB. an(正确答案)C. /D. any25、My friends will _______ me at the airport when I arrive in London. [单选题] *A. takeB. meet(正确答案)C. receiveD. have26、It' s a pity that we have to stay at home when we are having（）weather. [单选题] *A. so fineB. so fine aC. such fine(正确答案)D. such a fine27、( ) What she is worried __ is ____ her daughter is always addicted to chatting online./; that [单选题] *A /; thatB of thatC about that(正确答案)D about what28、My father always gets up early. He’s never late _______ work. [单选题] *A. toB. for(正确答案)C. onD. at29、This species has nearly （）because its habitat is being destroyed. [单选题] *A. used upB. died out(正确答案)C. gone upD. got rid of30、I’m sorry there are ______ apples in the fridge. You must go and buy some right now.（）[单选题] *A. a littleB. littleC. a fewD. few(正确答案)。

高三英语市场营销练习题20题含答案解析1. In marketing, a product's price is determined by many factors. One of the most important is the product's _____.A.valueB.qualityC.demandD.supply答案解析：A。

在市场营销中，产品价格由很多因素决定，其中最重要的之一是产品的价值。

选项B“quality”质量虽然对价格有影响，但不是最重要因素之一。

选项C“demand”需求和选项D“supply”供给也会影响价格，但题干中强调最重要的因素之一是价值。

2. A successful marketing campaign often relies on effective _____.A.advertisingB.sellingC.productionD.distribution答案解析：A。

一个成功的市场营销活动常常依赖有效的广告。

选项B“selling”销售只是其中一部分，不如广告全面。

选项C“production”生产和选项D“distribution”分销不是直接与营销活动成功最相关的。

3. In marketing, the term “target market” refers to _____.A.all customersB.a specific group of customersC.prospective customersD.potential customers答案解析：B。

在市场营销中，“target market”指的是特定的一群顾客。

选项A“all customers”所有顾客范围太广。

选项C“prospective customers”预期顾客和选项D“potential customers”潜在顾客都不够准确地表达“target market”的含义。

高三英语市场营销练习题20题(带答案)1. In marketing, the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors is called ____.A. Product positioningB. Market segmentationC. BrandingD. Pricing答案：B。

解析：Market segmentation（市场细分）的定义就是将市场划分为具有不同需求、特征或行为的不同购买者群体。

A选项Product positioning（产品定位）侧重于产品在市场中的定位；C选项Branding（品牌塑造）强调创建品牌形象等相关内容；D选项Pricing 定价）主要涉及产品价格设定，均不符合题意。

2. A company decides to focus its marketing efforts on a specific group of customers who are most likely to buy its products. This group is known as the ____.A. Mass marketB. Niche marketC. Target marketD. Secondary market答案：C。

解析：Target market（目标市场）指的是公司决定将营销努力集中于的特定客户群体，这些客户最有可能购买其产品。

A选项Mass market（ 大众市场）是一个广泛的概念，没有体现出特定性；B选项Niche market 利基市场）是更细分、特殊的小市场；D选项Secondary market（ 二级市场）通常用于金融等领域，与这里的营销概念不符。

3. Which of the following is an important factor in market research?A. Ignoring customer feedbackB. Only focusing on competitors' productsC. Understanding customer needs and wantsD. Avoiding new trends答案：C。

一、单项选择题（本大题共15小题，每小题1分，共15分）在每小题列出的四个选项中只有一个选项是符合题目要求的，请将正确选项前的字母填在题后的括号内。

1.跨国营销是国际营销的发展阶段之一，一般认为该阶段始于（）A.20世纪50年代B.20世纪60年代C.20世纪70年代D.20世纪80年代2.服务可分为要素性和非要素性两类，下列各项中属于要素性服务的是（）A.运输B.保险C.劳动力D.咨询3.政府在经济发展中扮演的角色是（）A.参与者与管理者B.参与者与决策者C.参与者、管理者、决策者D.管理者与决策者4.企业为了明确市场机会或为了明确某一问题的性质、情况和原因等而进行的研究属于（）A.探索性研究B.描述性研究C.因果性研究D.预测性研究5.在选择目标市场的策略中，不追求在整体市场上占据最大市场份额的策略为（）A.无差异性营销策略B.差异性营销策略C.集中性营销策略D.分散性营销策略6.在产品生命周期各阶段中，企业需要侧重于加强成本和质量控制，增强、维护产品和商标信誉的阶段是（）A.投入期B.成长期C.成熟期D.衰退期7.在波士顿矩阵分析法中，销量增长快、市场占有率低的产品称为（）A.金牛产品B.明星产品C.问题产品D.瘦狗产品8.企业在选择服务水平时，除了服务水平的适应性外，还要考虑的一个因素是服务水平的（）A.经济性B.选择性C.独创性D.竞争性9.在国际市场进入模式中，以"新产品-新需求-国际市场"为基本格局的是（）A.市场渗透型模式B.产品开发型模式C.市场开发型模式D.多种经营型模式10.按国际上的通常定义，下列项目中不属于服务产品的是（）A.保险B.运输C.旅游D.技术专利11.在商品价格构成要素中，最基本、最主要的因素是（）A.价值B.成本C.利润D.边际效用12.收购和创建是跨国公司对外投资的两种方式，与收购相比，创建这种方式的优点是（）A.有利于迅速进入市场B.有利于扩大经营范围C.有利于管理D.失败率低13.企业的定价目标的基本类型有（）A.利润目标、竞争目标、发展目标B.利润目标、市场目标、竞争目标C.利润目标、市场目标、发展目标D.利润目标、市场目标、发展目标14.国际促销的实质是信息沟通的过程，在这个过程中，接收和理解信息的环节是（）A.编码B.信息渠道C.解码D.反馈15.国内出口中间商类型很多、特点各异，其中不拥有产品所有权的出口中间商是（）A.国际贸易公司B.出口直运批发商C.出口经营商D.国外设在本国的常驻采购商二、多项选择题（本大题共10小题，每小题2分，共20分）在每小题列出的五个选项中有二至五个选项是符合题目要求的，请将正确选项前的字母填在题后的括号内。

市场营销英语试题及答案一、选择题（每题1分，共10分）1. Which of the following is NOT a function of marketing?A. Product developmentB. PromotionC. DistributionD. Human resources management2. The 4Ps of marketing mix refer to:A. Product, Price, Place, PromotionB. Product, Price, Position, PromotionC. Product, Price, Positioning, PromotionD. Product, Place, Position, Promotion3. What is the primary goal of market segmentation?A. To increase the number of productsB. To target specific customer groupsC. To reduce advertising costsD. To expand the market share4. Which of the following is an example of a push strategy?A. AdvertisingB. Personal sellingC. Sales promotionsD. Public relations5. The concept of "Customer Lifetime Value" (CLV) is used to measure:A. The value of a customer's first purchaseB. The value of a customer's total purchases over timeC. The value of a customer's most recent purchaseD. The value of a customer's future purchases6. What is the term used to describe the process of identifying, anticipating, and satisfying customer requirements efficiently and effectively?A. Market researchB. Customer relationship managementC. MarketingD. Product management7. A marketing campaign that focuses on the benefits of the product to the customer is known as:A. Feature-based marketingB. Benefit-based marketingC. Need-based marketingD. Value-based marketing8. Which of the following is a type of market structure?A. MonopolyB. OligopolyC. Perfect competitionD. All of the above9. In marketing, the term "brand equity" refers to:A. The value of the brand's assetsB. The brand's market shareC. The brand's advertising budgetD. The brand's customer base10. Which of the following is a key element of the marketing mix for services?A. Service qualityB. Service priceC. Service promotionD. All of the above二、填空题（每题1分，共5分）11. The SWOT analysis is a tool used to identify a company's strengths, weaknesses, opportunities, and ________.12. The marketing concept is based on the idea that the key to achieving organizational goals is to determine the needs and wants of ________ and society.13. A ________ is a marketing strategy that involves creatinga unique image or identity in the minds of consumers.14. The term "market penetration" refers to increasing sales of existing products to existing customers without ________.15. The marketing mix for tangible goods is often referred to as the "4Ps," while for services it is sometimes called the "7Ps," which includes the additional elements of people, process, and ________.三、简答题（每题5分，共10分）16. Briefly explain the concept of market orientation and its importance in business.17. Describe the steps involved in the marketing research process.四、案例分析题（15分）18. (a) Assume you are a marketing manager for a new smartphone brand. Discuss the factors you would consider when setting the price for your product.(b) How would you use the concept of market segmentation to target different consumer groups?五、论述题（20分）19. Discuss the role of technology in modern marketing and how it has changed the way companies interact with their customers.答案：一、选择题1. D2. A3. B4. B5. B6. C7. B8. D9. A10. D二、填空题11. threats12. target customers13. brand positioning14. targeting new markets15. physical evidence三、简答题16. Market orientation is a business philosophy that emphasizes the importance of understanding and meeting customer needs in order to achieve long-term success. It involves a customer-centric approach where the company's actions are driven by the needs and wants of the market. This concept is important because it helps companies to be more competitive by focusing on customer satisfaction, which can lead to increased loyalty and profitability.17. The marketing research process typically involves the following steps: defining the research problem, designing the research, collecting data, analyzing data, and reporting findings. Each step is crucial for gaining insights into the market and making informed decisions.四、案例分析题18. (a) When setting the price for a new smartphone, factors to consider include production costs, competitor pricing, perceived value, target market's willingness to pay, and the desired profit margin. (b) Market segmentation can be used to identify different consumer groups based on demographics, psychographics, or behavioral factors. Tailoring。

国际市场营销学课后习题答案1、国际市场营销学：是一门研究以国外顾客需求为中心、从事国际市场营销活动的国际企业经营管理的科学。

2、国际市场营销学与市场营销学、国际贸易学的区别与联系是什么？答：国际市场营销学与市场营销学的关系与区别联系：①理论基础相同②经营理念相同③市场边界的扩大区别：①国际市场环境更加复杂②国际市场营销面对更多不确定因素③国际市场营销方案更多样化④国际市场营销的难度更大国际市场营销与国际贸易的联系与区别联系：①国际贸易是国际市场营销的先导。

②企业的国际市场营销是国际贸易的一部分。

区别：①经营主体不同②商品的流通形态不同③经营动力或行为动机不同④评价经济效益的信息来源不同⑤国际市场营销活动的作业流程比国际贸易更加复杂3、企业开展国际市场营销的动因是什么？答：⑴国内市场竞争激烈，利润微薄促使企业走向国际市场⑵企业走向国际市场以延长其产品的生命周期⑶国际市场需求潜力大、机会多⑷对低成本的追求⑸对东道国丰富和廉价资源的吸引⑹本国政府的支持和鼓励⑺东道国市场环境和基础设施条件的吸引4、国际市场营销的发展过程是什么？答：⑴国内营销阶段⑵出口营销阶段⑶国际市场营销阶段5、国际市场的研究内容有哪些？答：研究对象：国际市场需求、国际市场营销活动、国际市场营销规律研究内容：国际市场营销环境、国际市场的选择、国际市场的调研、国际市场营销规划与组织、国际市场营销信息系、国际市场营销策略、国际市场竞争战略。

第二章1、国际政治环境：是指东道国直接或间接影响和制约国际市场营销的各种政治因素的集合，其内容主要涉及政府与政党体制、政府政策和政治风险。

2、国际法律环境：影响国际企业开展国际市场营销活动的法律主要有国内法律国际法律和东道国法律构成了国际法律环境。

3、如何评估国际政治环境？答：⑴专家调查法⑵实地考察法⑶利用驻外专家调查法⑷利用国际咨询机构法⑸政治体制稳定指数（PSSI）法4、采取什么措施以防范国际政治风险？答：⑴回避策略⑵保险策略⑶当地化策略⑷建立合资企业策略⑸树立良好的企业形象策略⑹积极参与东道国经济建设策略5、国际商务争端的解决途径有哪些？答：（1）协商：是指在发生商务争端之后，各方当事人约定在自愿互谅互让、相互妥协的基础上，依据相关法律和合同条款的规定，达成各方都能接受的解决方案。

《国际市场营销》试题及答案第一套题 A卷(答案已验证)★单选题：BDDDA/ACADD1．“酒香不怕巷子深”反映的营销观念是 A、生产观念 B、产品观念 C、推销观念 D、社会营销观念2．强调企业要与顾客、经销商创造更亲密的工作关系和相互依赖的营销观念是 A、推销观念 B、市场营销观念 C、社会营销观念 D、关系营销观念3．下列哪部分收入是国际消费需求变化中最活跃的因素 A、该国国民收入 B、该国人均国民收入 C、该国个人可支配收入 D、该国个人可任意支配收入4．市场定位的4C不包括下面哪个因素 A、客户 B、销售渠道 C、竞争 D、环境5．在进入某一国家的市场之前，必须首先考虑其 A、政治是否稳定 B、市场是否足够大 C、科技是否发达 D、基础设施是否齐全6．具有共同目标或兴趣的两个或两个以上的人联结而成的群体被称为 A、群体 B、参考群体 C、向往群体 D、厌恶群体7．一个人推崇效仿的，期望成为其中一员或与之交往并受其影响的群体被称为 A、群体 B、参考群体 C、向往群体 D、厌恶群体8．人们确信的对某种事物的看法和评价被称为 A、信念 B、学习 C、气质 D、个性9．下列哪个因素对组织购买行为基本不产生影响 A、环境因素 B、组织因素 C、个人因素 D、生产因素10．下面对国际市场营销环境特点的叙述错误的是 A、客观性 B、差异性 C、相关性 D、静态性★多选题：>ABCD/ BDE/ ABCDE/ ADE/ ABCE//ABD/ ABCD/ ABCDE/ ABC/ ABCD1．下列对国际市场生产者市场特点的叙述正确的是 A、购买者地理分布相对集中，购买者较少但购买量较大 B、属于派生需求 C、属于理性需求 D、一般属于全球采购 E、需求富有价格弹性2．以顾客为中心的观念主要有 A、生产观念 B、产品观念 C、推销观念 D、市场营销观念 E、社会营销观念3．企业在开展国际市场营销活动时要发挥主观能动性，必须做到 A、从积极主动的角度出发，能动地去适应国际营销环境 B、以各种不同的方式增强适应国际环境的能力，避免来自国际营销环境的威胁 C、在变化的环境中寻找自己的新机会，并可能在一定的条件下转变环境因素 D、努力去影响和改变营销环境，为企业创造一个更有利的活动空间 E、努力使营销活动与国际营销环境取得有效适应4．人口对市场规模大小的影响主要表现在 A、人口总量是决定市场规模和潜力的一个基本要素 B、人口增长率不是预测市场前景的一个重要指标 C、人口分布状况对产品需求、促销方式、分销渠道都不会产生影响 D、人口年龄结构、性别结构影响着市场的需求结构 E、家庭结构影响着产品的设计与包装5．下列关于供应商的叙述正确的是 A、供应商是影响企业营销的微观环境的重要因素之一 B、供应商是指企业及其竞争者提供生产产品和服务所需资源的企业或个人 C、供应商影响供货的稳定性与及时性 D、企业在寻找和选择供应商时，不会充分考虑供应商的资信情况 E、企业必须使自己的供应商多样化6．技术革命特别是信息技术发展对国际营销的影响主要表现在 A、因特网已经成为国际营销中满足消费者需求最具魅力的营销工具 B、可以有效降低国际交易的费用和交易风险 C、不利用技术革命对产品实施技术创新 D、随着技术的发展，时间成为决定产品策略成败的关键 E、不会影响着国际市场的竞争的内容7．通常状况下影响国际组织市场购买行为的主要因素有 A、国际环境因素 B、组织本身的因素 C、组织人际因素 D、个人因素 E、非个人因素8．人们在一项购买决策过程中可能充当如下角色 A、发起者 B、影响者 C、决策者 D、购买者 E、使用者9．下面对国际生产者市场特点的叙述正确的是 A、非最终消费产品 B、技术性强 C、批量采购 D、最终消费产品 E、技术性不强10．消费者市场具有如下特点 A、发展性 B、多层次性 C、可诱导性 D、复杂多变性 E、替代性★是非题：>NNYYN/YYYNY1．以市场营销观念作为企业营销活动的指导思想就要求企业放弃赢利目标。