剑桥商务英语 中级真题 2-4辑听力文本

PART THREEThis part consists of an interview, conversation, discussion or presentation and involves 1 or 2 speakers. The questions take the form of 8 multiple-choice questions, each comprising 3 options: 1 correct option and 2 distractors. It is necessary for you to listen very carefully to the talk, looking atthe multiple-choice questions as you listen.Try to answer each multiple-choice question as quickly as possible. If you spend too long thinking about the answer to a certain question, you may miss an important part of the talk. In any case, you will lose your place in the talk and find it harder to answer the next question. It is extremely important to try to follow the talk and the questions at the same time, matching each multiple-choice question with the appropriate part of the talk., Above all, try not to worry too much if you don t hear the answer to a multiple-choice question.Read the next one or two questions (or even more, if necessary) and try to listen for the particular topic or subject of each question in the talk.In the following example, a salesman is talking to a potential business customer. As you listen, you must decide which sentence is correct and mark the appropriate letter (A, B or C).You hear.You will hear a negotiation between a salesman and a potential customer.The salesman is trying to sell a number of fax machines to a certain business while someone in the business is trying to negotiate the best price and terms. Choose the correct ending for each of the sentences 1 - 8. Mark one letter A, B or C for the ending you choose.S1: Thank you very much for the demonstration of the new fax machine which you re marketing. I can tell you now that we re very interested in purchasing a quantity for our branch offices as well as for our headquarters. This will involve about 40 machines in all - provided that we can reach asuitable agreement with you.S2: I m very happy to heart hat. I m sure you ll find the machines very reliable indeed.S1: Can you give me again the minimum price per machine - bearing in mind that we re talking about as many as 40 machines?S2: Well, our normal wholesale price including delivery works out at RMB9,000 per machine. But we can let you have a 12 per cent discountfor any order of over 20 machines.S1: Actually, we were hoping for a discount of up to 20 per cent.S2: Oh dear, I m afraid that isn t going to be possible. I d be in trouble with my company manager if I agreed to such a large discount. 12 per cent is our usual discount on bulk orders. I ll tell you what I ll do. I ll see my supervisor and try my best to get a further 3 per cent for youThat ll give you a total of 15 per cent discount.S1: Is there any further discount for early settlement?S2: Oh dear. Our chief accountant won t be very happy. but we can sometimes make a reduction of 2 per cent if the bill is settled in full within ten days.S1: At the other extreme, would a 6-month credit period be acceptable to you?S2: I m afraid not. If we do give you a 15 per cent discount, it ll use up almost all of our profit, and we ll require payment within one month. I just can t do anything about extending that it s simply not going to be possible for us.S1: I understand, but what about warranty? What s the period of warranty on these machines?S2: It s 6 months, but I can make an exception in your case and give you a one-year warranty period.S1: So that s free repairs if any machines develop a fault within a one-year period. But what happens if any of the machines break down after a year?S2: Well, we have a special scheme: it s RMB2,000 or so for a years cover. And we guarantee to carry out any repairs on site within 24 hours provided that the machines are used in offices within the city. If you phone us before ten o clock in the morning, we usually come out to your office or factory the same day. Outside the city ft will obviously take longer.Occasionally, we may even ask you to send the faulty machine to our nearest factory.S1: I understand. Now what about delivery time?S2: Usually two weeks from receipt of your order - three weeks at the most.S1: Can you deliver within one week? It s all very urgent in our particular case. We run the risk of losing business until we have the machines.S2: Well, if you decide now and let me have a firm order with a 1 0 per cent deposit, I think we can promise to get the machines to you by one week tomorrow - that ll be eight days. We ll give your order top priority - and you can have 17 per cent discount provided we receive the full amount in ten days from now.You read.You will hear a negotiation between a salesman and a potential customer. The salesman is trying to sell a number of fax machines to a certain business while someone in the business is trying to negotiate the best price and terms. Choose the correct ending for each of the sentences (1 - 8).Mark one letter (A, B or C) for the ending you choose.1 . The customer wants to buy some fax machines for useA only in the company s headquarters.B only in the company s branch offices.*C in the company s headquarters and branch offices.2. He wants to buyA 4 fax machines.B 14 fax machines.*C fax machines.3. At first he wants a discount ofA 12 per cent.B 15 per cent.*C 20 per cent.4. In order to be able to give the customer 15 per cent discount, the salesman says he must seeA his company manager.*B his supervisor.C his chief accountant.5. There may even be a further discount if the entire bill is paid in*A ten days.B one month.C six months.6. The salesman is prepared to extend the warranty period by*A six months.B one year.C eighteen months.7.The fax machine company will promise to carry out repairs free of charge after one year if*A the machines are insured with them.B the customer loses business because of faulty machines.C the customer buys his machines from them.8. Once he receives a definite order with a deposit, the salesman says that he can deliver the machines inA less than a week*B eight daysC ten days。

可编辑修改精选全文完整版Useful language from Module 2Wordlistbranch headquarters promotiontake part in call centre holding company recognition take seriously cash bonus manufacturing research and developmenttake with a pinch of salt corporation parental leave distribution centre pension reward trademark division perks subsidiary turnover flexible plant take care warehouse found (a company) position take onExpressionsPresentingGood morning and thanks for coming.Today I'd like to tell you about...If you have any questions, I'll be happy to answer them at the end.In my brief presentation we'll begin by looking at... First of all there's.../ and finally there's...Then I'll give an overview of...OK, let's move on to look at...One thing I'd like to point out is...Take a look at this chart, which shows...Here you can see...Finally. I'd like to talk about...So that brings me to the end of my presentation. Thanks for listening.Are there any questions?Module 2.1 Company benefitsBenefits and incentivesV ocabulary1) Ask students to work alone as they rank the ten items and then compare and discuss in pairs. Make sure they give reasons.ExtensionIn Part Two of the Speaking Test, students might need to give a one-minute presentation entitled, "What is important when choosing a job?". Put students in pairs and tell them to practise a similar presentation, taking turns to be the examiner or the candidate. Students can use some of the ideas listed in exercise 1.2) 2.1 Students listen out for five of the benefits and incentives in exercise 1. Note that this is a similar task to Part Two of the Listening Test.Answers1 a company car2 flexible working hours3 parental leave4 an impressive job title5 a pension2.1 Listening scriptSpeaker 1 It's great because usually it means my wife can use the one at home and we even take mine away at weekends. I work for quite a relaxed company and they don't seem to mind how I use it for leisure.Speaker 2I thought it wouldn't change the way I worked after the first six months, but as they got older it actually became more complicated with getting them to school or if they wanted to do activities in the afternoon. But my boss has been really good about it and some days I can do a half day if I want and then I might work later on other days - or I take work home, which I don't like doing, but it's the only way... Speaker 3 It's actually the law now so they had to let me have it. It was only two weeks but at least I had time to help my wife out. Mind you, after all the late nights and crying I was really happy to get back to work for a while and have a rest!Speaker 4I've just been promoted from Assistant IT Technician to Chief Operational Network Administrator. It means I get a bit of a pay rise and new business cards with my name on. I'm not sure if I get my own office though.Speaker 5The problem for me is that I won't have enough to live on when I'm 60 and I can't afford a private plan. So I'll probably try and keep working for a few more years, and anyway, I heard the government is planning to raise the age of retirement...Is working for Xerox too good to be true?Reading3) Set students a time limit of about three minutes to answer the question. The aim is to find any benefits andincentives, but tell students not to read in too much detail at this stage.Answersopportunities for promotion, training and staff development, a pension*Note that the article also mentions a "reward and recognition scheme" which is another form of incentive.4) Now students read the article in much more detail to answer questions 1-5. Refer them to the Exam Success tip on reading the complete text before answering any questions.Answers1 B2 A3 C4 B5 CExpressions with takeV ocabulary5 As a quick lead-in, ask students to brainstorm collocations and expressions they can think of with take, eg take a day off, take a taxi, take a break, take off, etc.Answers1 take (Moloney's comments) with a pinch of salt2 take care of3 Take (Carole Palmer)4 took part in5 takes on6 takes seriouslyExtensionAsk students to write six new sentences using take from the exercise. They can relate the sentences to their own work or life, eg I'd take the news of a pay rise with a pinch of salt. (not so sure, doubtfully)Module 2.1 Company benefitsAsking questions about jobsSpeaking1) Tell students to imagine they were the journalist writing the article on Xerox on the previous page. They need to create the questions they asked during the interviews with Kim Moloney and Carole Palmer. The article offers clues as to the tense needed for each question. This exercise should be a review for students at this level and provides some basic questions for asking about a job.Answers1 How long have you been working for the company?2 When did you join (the company)?3 What was your first job?4 What are you responsible for?5 Where are you based?6 What would you like to do in the future?2) Students practice asking and answering the questions. If possible, try to pair students who haven't yet met in the class. Make sure the answers use the correct tense and give feedback.The PastGrammar3) Students match the three verb forms to the correct tense definitions.AnswersPast simple: startedPresent perfect: has movedPresent perfect continuous: has been workingRefer students to the Grammar reference on page 128. Suggest they also re-read the information on the present perfect and present perfect continuous in Module 1. Remind students that we tend not to use continuous forms with stative verbs. Also point out that verbs like work and live can often be used in the present perfect and present perfect continuous form with little change in meaning. The main change in emphasis is that the continuous form emphasises that the action is ongoing. You could also draw these timelines on the board to help clarify the meaning:Past simplePast NowX ↑Present perfectPastNowPresent perfect continuousPast Now4) Students underline the correct verb form. When checking answers, ask students to try and explain their choice.Answers1 began2 trademarked3 became4 has been5 has been working6 has been7 took partPhotocopiable activity 2.1See page 162.5) Students complete the letter of application with the verbs in different tenses.Answers1 have been working2 joined3 have had4 have been considering5 has expanded / has been expanding (we are unsure if the expansion has ended)6 completed7 have been studying8 has agreedA letter of applicationWriting6) Begin by asking students if they have ever applied for a job. Elicit the process, eg Where did you find out about the job? Did you have to write a letter or fill in a form? This task resembles the format for Part Two of the Writing Test with students being given a text and then some handwritten notes. Ask students to underline key information. Make sure they realise that they must include the handwritten notes and stay within the word limit. If you are short of time this could be set as homework. If it is done in class, students could work in pairs and draft the letter together.Possible answerDear Sir or Madam,I saw your advert for the post of Personal Assistant to Overseas Sales Manager in yesterday's newspaper and I would like to apply for the position.As you can see from my attached CV, I have been working for a travel agency for the last six months, which I have really enjoyed. Before that I worked as a receptionist and secretary for two years.I have a good knowledge of English as I completed a course at college and I am also fluent in Italian having lived in Rome for the summer in 2006. Please note that my current manager has agreed to write me a reference. I look forward to hearing from you.Yours faithfully(students' name)Module 2.2 Presenting your companyCompany termsVocabulary1) This activity checks that students know some key vocabulary before starting. The definitions are in the information files on pages 126 and 131, or students can check in their dictionaries.During the task, make sure students know how to pronounce all the words. It may be helpful to drill the word stress in these words:distribution, warehouse, headquarters, subsidiary, corporation, division.PresentationsListening2) 2.2 For this first listening, students only need to listen out for the words in exercise 1.Answersheadquarters corporation divisions2.2 Listening scriptExtract 1 Good morning and thanks for coming. Today I'd like to tell you about the world's largest document management company. With a turnover of nearly sixteen billion dollars the Xerox Corporation develops and markets innovative technologies with products and solutions that customers depend upon to get the best results for their business. In my brief presentation we'll begin by looking at some of the key figures behind the company's success and how the company is structured. Then I'll give an overview of Xerox around the world and finally I'd like to talk about some of the trends affecting out market and its future growth. If you have any questions, I'll be happy to answer them at the end. So, here you can see, the turnover for last year was nearly sixteen billion dollars, with a final income of 978 million dollars. We operated from our headquarters in Rochester New York State in 160 countries with 55,000 employees, with over half of those in the USA. This next chart shows you how the corporation is splitinto four divisions. First of all there's Xerox Global Services...Extract 2And finally there's Xerox Innovation with five centres in the United States, Canada and Europe. Note that six percent of revenue was dedicated to research and development last year as the key part of our mission statement is, and I quote, "to help people find better ways to do great work." OK, let's move on to look at Xerox around the world in a little more detail. Take a look at this chart, which shows revenue by region. So about half our revenue is from the US market. Then Europe with over five billion dollars and the rest of the world with over two. One thing I'd like to point out is...Extract 3 Finally, how is the market for the document industry looking? Well it would be unrecognisable to the people who founded the orginal company in 1906 and even compared to the second half of the twentieth century. More and more offices are moving from black and white printing to color, and from paper documents to electronic documents. These are clearly the future opportunities and areas of growth in what is a total market worth an estimated 112 billion dollars...So that brings me to the end of my presentation. Thanks for listening. I hope it's been of interest. Are there any questions?3) Students can work in pairs and try to say the numbers. In order to check their answers, you could play the recording again so students can listen for pronunciation.Answerssixteen billionnine hundred and seventy-eight millionone hundred and sixtyfifty-five thousandhalffoursixfive billiontwo billionnineteen oh sixone hundred and twelve billion4) 2.2 Students listen again and write notes. Answers16,000,000,000 turnover978,000,000,000 final income160 countries55,000 employeeshalf of 55,000 in the USA4 divisions6% of revenue dedicated to research and development 5,000,000,000 dollars revenue in Europe (over) 2,000,000,000 dollars rest of world revenue 1906 company founded 112,000,000,000 total marketPhotocopiabel activity 2.2See page 163.5) 2.2 Give students time to study the flowchart and read the expressions. Then, play the recording at least once for students to match the expressions. Afterwards, students could check their answers by reading the listening script.Answers1 A2 F3 F4 D5 A6 C7 B8 B9 B 10 D11 D 12 A 13 B 14 C 15 FPronunciation6) 2.3 Students might find the idea that we pause so often in a presentation quite strange, but it is a standard technique with experienced presenters, especially when talking to larger audiences. Play the recording and students mark the pauses. With more confident groups, let them try to predict where the pauses will go before listening. It might help to point out that we tend to pause whenever there is a full stop or comma, after signal phrases (Today/Firstly/Next), to separate key information (eg the name of a company), or to emphasise information (as in the presentation about Xerox - the world's / largest / document / management / company). Students can check their answers in the listening script on page 135 where the pauses are indicated already.2.3/2.4 Listening scriptPresenter Good morning/ and thanks for coming. / Today/ I'd like to tell you about/ the world's/ largest/ document / management/ company./ With a turnover ofnearly sixteen billion dollars/ the Xerox Corporation develops/ and markets/ innovative technologies/ with products and solutions/ that customers depend upon to get the best results/ for their business./ In my brief presentation/ we'll begin by looking at/ some of the key figures/ behind the company's success/ and how the company is structured./ Then/ I'll give an overview of Xerox around the world/ and finally/ I'd like to talk about some of the trends/ affecting our market/ and its future growth./ If you have any questions,/ I'll be happy to answer them at the end.7) 2.4 This is designed as a drill and helps to focus students on intonation and stress, as well as pausing. It's a useful strategy that they can learn to apply to their own presentations. Drill it as a class, or students could also practice on their own at home.Giving a presentationSpeaking1) Ask students what kind of company they would like to run if they had the chance. Tell them this is their "dream" company and they are going to create it. Working alone, they make up facts and figures to fill in the first column of the table. The aim of the task is to give controlled practice of the expressions for presenting. Their ideas can be as far-fetched as they like.2) Refer students back to the expressions in exercise 5 on page 21. Students work in pairs and give their presentations. They may find it helpful to repeat their presentations at least twice so they could also change partners. The person listening takes notes and could also offer feedback and suggestions on possible improvements.ExtensionAfter students have give their presentations to partners, you could ask them to do the same again to the class. Also, students could follow the advice in the Learning Tip and record their presentation or transcribe it, marking pauses as they did in exercise 6 on page 21.3) Students prepare a full-length presentation about a company for their next lesson. This could be their own company or one they know well. Alternatively, students could research a company using information on its website and use this as the basis for a presentation.A memoWritingAsk students if they receive memos at work. What are they about?Who writes them? With pre-work learners, ask them if they can define what a memo is.4) Refer students to the Exam Success tip before they read the instructions.Answers1 All staff.2 Any staff with a company based pension scheme.3 There have been changes in the government pension laws.4 This will affect the current company based pension scheme.5 A presentation will be given by the Head of Finance on the changes and any effects.5) The next two exercises help students to write effective subject lines. Make sure students realise the importance of a subject line, which is to summarise the key content of the memo and help the reader to identify the purpose easily.Answerpresentation, changes, pension, schemeExtensionBefore students do exercise 6, ask them to apply questions 2-5 from exercise 4 to each of the memos in exercise 6. Note that all the memos are to "All staff".6) Students should begin by underlining any key words. They could compare these with a partner. Then they will need to choose the best three or four words to keep the subject lines brief.Possible answersMemo 1: Display of new factory plansMemo 2: Presentation on flexitime and home-workingMemo 3: Spanish classes7) This is very similar to the writing task in Part Two of the Writing Test. It could be done in class (perhaps with students in pairs) or set for homework.Possible answerTo: All StaffFrom: (name of student)Date: 1st OctoberSubject: Presentation of new insurance policyTo offer staff a better health insurance scheme, we are now working with a new insurance company. Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room. All staff are welcome to attend.Module 2.3 Reading Test: Part fiveExam practice1) Students complete the table with words that are typically focused on in this part of the Reading Test. Answersprepositions articles conjunctions auxiliary pronounsverbsfor the because has whichto a so are whoof and do2) After students work in pairs, ask everyone to feed back to the class so ideas can be shared. It's also a good idea for students to use good dictionaries so they can check the word types beforehand.Possible answersprepositions articles conjunctions auxiliary pronounsverbsin an when have itat no article while does himby that3) Ask students to read the rubric carefully. They should always read the whole text first before trying to answer. You might want them to work in pairs and discuss possibilities. Draw their attention to the fact that many of the words will be those looked at in exercises 1 and 2, although other types of words may still be incorrect (see 10 in this text).Answers1 WILL2 OF3 WHO4 IN5 DO6 CORRECT7 TO 8 AND 9 CORRECT10 TAKE 11 FOR 12 CORRECTWriting Test: Part OneExam PracticeRefer students to the Exam Success tip. Students will be fairly familiar with this type of task now as they were introduced to the format on page 12 of Module 1 (exercise 3) and page 23 of Module 2 (exercise 7). For this reason, you can set exam conditions so students can work alone. Allow 10-15 minutes.Possible answerFrom: (student's name)Subject: Confirmation of seminar detailsDate: XXXTo: Assistant seminar organisersPlease note that I have booked Rooms 101 and 102 for the seminar next week. I'd be grateful if you would now confirm this booking and the final schedule for the event with security. Also note that Mr. Singh will be one hour late on the Monday morning.Exam self-checkRefer students to the advice in the Learning Tip. They should swap their work with a partner. It's helpful if students become used to commenting on and being supportive of each other's work.。

4. The speaker __________. A. thinks email can be effective. B. is doubtful about using email. C. never sends marketing emails.
5. It’s a good idea to ________. A. give free samples away at the beginning. B. make the website free to visit. C. offer something free to encourage people to return.
ads/ public LED screen/ booth/ parade/ movable exhibit vehicle etc.
Vocabulary: Types of advertising
word of mouth mailshots TV commercials spam banners newspaper adverts brochures sample
Listening script
Speaker: Imagine you have a new product or a new service and you want the world to know about it. One way would be to write the advertisement onto ten or a hundred or a thousand pieces of paper and drop them from the sky over your town or city. Someone on the ground might pick one up and read it. Maybe two or three people. On the other hand the wind might blow them away.

剑桥商务英语中级真题4RE AD I N GPART O N E●L ook at the statements below and the article about meetings on the opposite page.●Which section (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.Business M ee t i n gsA. Many organisations are developing ways of minimising the time workers spend sitting in meetings in order to give them more hours working at their desks. They realise that reducing the number of meetings is problematic, but some are using a device called a Meeting Meter to determine how much money is wasted through the widespread practice of over-populated and time-inefficient meetings. A general meeting in a big company can cost ￡9000 an hour. Even staff in UK government departments have been told to make less elaborate presentations and to get through them more quickly.B. A solution has often been to take things at breakneck speed or abolish meetings altogether. Olivia Dacourt, CEO of a retail chain, makes a point of not letting anyone sit down in her meetings. 'We cover more material in a 15-minute meeting than you'd see in a two-hour sit-down meeting,' she says. She drills her employees to shout'pass' if they have no comment to make, thereby saving a hastily mumbled agreement with the previous speaker. In this way, her last staff meeting clocked in at six minutes.C. Website designer Barry Hare has gone so far as to charge his clients a meeting 'tax'. If they ask for a meeting, he doubles his design fee of ￡85 an hour. 'Everyone I talk to hates meetings, but they don't know what to do about them,' he says. 'Well, I've actually done something.' Similarly, at JP Products, managers have instigated a No Meetings Day every Friday. The scheme was devised by in-house industrial psychologist Ada Pearson after hearing employees joke about the need for a 'meeting-free day'.D. But abolishing meetings is not as simple as clearing them from your diary. At JP Products some workers have felt the need to get round the No Meetings Day directive by holding spontaneous 'huddles' and 'nice to knows' to update each other on progress. After her success in reducing the meetings quota, Pearson is under pressure from meeting-weary managers to implement days that are free of emails and telephone calls. But unfortunately she has other priorities-thanks to a lengthy meeting with the chief executive.1. a way of ensuring that meetings are less likely to take placeC2. the common situation of too many people attending meetingsA3. a way of ensuring communication can take place without breaking company rulesD4. a policy discouraging repetition of ideasB5. staff attitudes towards meetings resulting in action to reduce their frequencyC6. a policy of cutting down on the amount of detail given in long speechesA7. people who attend meetings requesting limitations on other forms of communicationDPART T W O●R ead the article below about professional headhunters.●C hoose the best sentence from the opposite page to fill each of the gaps.●For each gap (8-12), mark one letter (A-G) on your Answer Sheet.Professional headhunters are now key players in many kinds of r ec r u itme n t.But how do you gain their attention? Matthew Lynn i n v estig a tes.In the past, companies would use the services of headhunters to recruit principally at boardroom level. But these days, they are also responsible for filling a much wider range of middle management and specialist posts, and consequently, they have huge influence in the commercial world.（0）(G) The first is that economic expansion has, in many countries, left the labour market tight. In a number of industries, and in growth sectors such as technology and media, there is now a severe shortage of skilled and talented people. This has forced companies to go out and look for the staff they need and not wait for them to arrive at the door. The second reason is that companies are now critically dependent on the skills and knowledge of their key people. They are very aware that having the right staff may determine their survival in a competitive marketplace. 1So, how do you make sure you get noticed by the headhunters? In the days when jobs were mainly advertised in newspapers, you could search the appointment pages and apply for anything that interested you. 2 Unless you are in contact with them, it is unlikely you will even be considered for a post.Most headhunters will devote time and energy to tracking down talented people in large organisations. 3 So, while it would be nice to think the headhunters will find you, in fact, you often have to find them. 'Executives must be proactive in the search process by building on current skills, being fully prepared for interviews and by keeping CVs up to date" says Julia Fernandez, manager of PB Executive Search.It is also important that you set time aside to talk to headhunters. At some point, you may be contacted by a headhunter to recommend someone in a related field or provide a reference for someone you have dealt with professionally. If you simply deal with the enquiry as quickly as possible, you may be failing to exploit the potential benefit to yourself. 4 Fernandez advises that, 'All contact with headhunters is potentially useful, and you should have one or two headhunters that you know personally and make a point of keeping in touch with.5 Make sure that the people around you will always be motivated to say something positive about you if approached. Your potential employers are watching you constantly.'A. But it is hard for them to establish contact unless these skilled individuals have been brought to their attention.B. They are consequently a lot more willing to turn to headhunters than in the past.C. Moreover, headhunters are all in the business of having as big a network as possible and working it to their advantage.D. In addition, the fact that headhunters are always looking for talent means that great care needs to be taken with the image you project in the workplace.E. Now, it is only junior or unskilled jobs that are filled this way; most of the best jobs are filled by headhunters.F. Not making the most of such an approach would definitely be a mistake.G. There are two reasons for this growing use of headhunters.1.B2.E3.A4.F5.DPART THREE●R ead the article below about Marc Hooper, CEO of the confectionery group Spartan Ketley, and the questionsMarc Hooper, CEO of Spartan K e t leyMarc Hooper, not long promoted to CEO of confectionery giant Spartan Ketley (SK), is very different from his predecessors. He is a corporate lawyer by training, and his background has clearly shaped his management style. He was taught that no work should go unchecked and that no statement can go out without everything, being fully defined. 'The legal world teaches you to think in a synthetic way, to take contrasting ideas and thread them together to form a strategy.' Hooper, with little marketing experience, was not at the top of market observers' lists for the job. But here he is, just over a year into the role and seemingly on top of things.Educated at Harvard University, Hooper started his career with well-known New York consultants Cox & Leight (C&L), and became a specialist in mergers and acquisitions. 'It was a tremendous training ground and I could have stayed in mergers and acquisitions-I found the work interesting.' But another opportunity presented itself: SK offered him a job as general advisor. Hooper knew SK well because C&L was its main New York consultancy firm and Hooper looked after its account.Hooper liked SK and when they came calling, several factors weighed on his mind. 'I admired SK and thought it would be a great place to work. C&L had told me I was only five years through a ten-year journey to become a partner. Also, for three years in a row my pay at C&.L had stayed the same. Finally, I was working very long hours in a large, impersonal office and it seemed like an intelligent lifestyle decision to take a job with a different company.'Hooper became established at SK, and soon felt ready for a higher position, but was told that no one could get on at SK unless they had been in sales and marketing. 'I had to make a move,' says Hooper. 'I took a risk; I became head of marketing in Europe.' In fact this was a sideways move-not for more money but to add to his knowledge and to further his career. The first challenge was that he found himself in charge of 25 bright young marketing people. 'I had to work hard to keep up,' he admits.Throughout, he has remained focused, his eye always on the main prize. His elevation to CEO, he says, is proof of SK's inclusiveness. 'We are always open to people with fresh ideas. As CEO I support anyone who is willing to take a chance and who wants to stretch themselves. If you are keen to develop and prove you can succeed, this company will provide the challenge you need.' And in line with this philosophy, Hooper is not an autocratic leader: his style is to consult, to seek advice, then to act.SK has grown quickly, mostly by acquisition. Hooper sits at the head of an empire that employs 50,000 people in 130 factories. His chief mission is to reduce waste in the company, to bring down costs, and to produce funds to reinvest-all the time keeping ahead of competitors. 'We must generate growth on a consistent basis. We've also got to generate more cash for investment in marketing.' The latest development, the purchase of a chocolate manufacturer for $42 billion-a deal managed by Hooper-has made it one of the largest confectionery groups in the world.1. The choice of Marc Hooper as Spartan Ketley's CEO was surprising becauseA.he knew more about law than marketing.B.hehad little experience of strategic planning. C.hehad been with the company for a short time.D.he intended to take the company in a different direction.A2. What does Hooper say about his first job?A.He regarded the job as a means to a more interesting career.B.He gained useful skills while he was with the company.C.He found that his education prepared him well for the job.D.He enjoyed working for such a prestigious company.B3. One of the reasons for Hooper leaving Cox and Leight wasA.he had no chance of becoming a partner.B.he was not happy with the working conditions.B4. After some time at Spartan Ketley, Hooper changed departments becauseA.he did not find his current job financially rewarding enough.B.he wanted to have experience of working in Europe.C.it was an opportunity to work with young people.D.it improved his chances of promotion.D5. Hooper says that his policy as CEO is toA.develop a sense of competition within his workforce.B.train people to become proficient in a wide range of skills.C.hire staff who are not afraid to make important decisions.D.encourage employees to be innovative in their approach to work.D6. What does Hooper see as his main future task as CEO of Spartan Ketley?A.to bring greater diversity to the marketing of new productsB.toincrease the size of the company by acquiring a competitor C.tofacilitate investment by improving the company's efficiencyD.to investigate the possibility of diversifying into other manufacturing sectorsCPART F O U R●R ead the article below about a company that sells household products.●C hoose the best word to fill each gap from A, B, C or D on the opposite page.●For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.DA C's Margins Hit in Battle of the B r a nd sIn a surprise trading statement, DAC Household Products yesterday gave warning of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been 1 to low single digits. The company 2 that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from 3 discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally 4 the household products sector. DAC also predicted a downturn in consumer 5 and strong price competition in Europe, and signalled that it was making 6 for an expensive brands battle.DAC's chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely 7 price forecasts. As a 8 the company now needed to increase investment in advertising and introduce keener pricing.DAC had until 9 sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be 10 as DAC increased spending on advertising and promotion to 11 those products under attack from competing brands. This commitment means 12 the long-term health of the business ahead of the 13 of short-term financial targets,' he said.Rudy Mitcham, DAC's finance director, said that the company's recent cost-cutting programme would be 14 to help finance the increased spending, although he declined to reveal the 15 amount of money it would invest in additional advertising and promotion.1.A.diminishedD2.A.admittedB.expressedmunicatedD.confidedA3.A.sternB.heavyC.harshD.stiffB4.A.directedernedC.dominatedD.ruledC5.A.assuranceB.confidenceC.beliefD.convictionB6.A.actionsB.measuresC.preparationsD.stepsC7.A.touchedB.affectedC.changedD.impactedB8.C.reactionD.development B9.A.presentlyB.formerlyC.previouslyD.recentlyD10.A.sacrificedB.ruinedC.surrenderedD.destroyedA11.A.maintainB.supportC.holdD.encourage B12.A.fixingB.settingC.puttingD.bringingC13.A.performanceB.achievementpletionD.production B14.A.hurriedB.advancedC.forwardedD.accelerated DA.exactB.correctC.accurateD.definiteAPART F I V E●R ead the text below about a company's approach to social responsibility.●In most of the lines (34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.●If a line is correct, write CORRECT on your Answer Sheet.●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.●T he exercise begins with two examples (0 and 00).Elco and social r es p o n si b ili t y0 Elco is a leading electrical retailer based in France. The company has been involved in00 issues of social responsibility for many years and has always aimed to achieve as a1 positive social impact while tackling the environmental issues are raised by electrical2 retailing. As a consequence, Elco has been an integrated approach to social and environmental3 issues and is particularly involved it in community schemes and recycling projects. As4 part of this commitment, Elco helps to run like a two-year programme that trains5 people with learning difficulties to make repair domestic electrical appliances. These6 appliances are collected by Elco from customers' homes so when new products are7 delivered. About 10% of them are suitable for repair, leaving the other 90% to be dismantled8 and sold them for appropriate industrial treatment. The repaired appliances are then sold on9 the second-hand market at a low price and with a one-year guarantee. Elco is also10 currently working to reduce in the impact its own transport system has on the11 environment. Drivers attend training sessions, which offered in partnership with car suppliers12 and transport companies, to learn from how to drive in a way that respects the environment.1.ARE2.BEEN3.IT4.LIKE5.MAKE6.SO7.CORRECTTHEM9.CORRECT10.IN11.WHICH12.FROMWR I T I N GPART O N E1. ●T he multinational company you work for is arranging its annual conference for Human Resources managers.●Write an email to the company's Human Resources managers:●i nforming them of the date of the conference●explaining why it is important for them to attend●s aying what they must do if they would like to make a presentation.●Write 40-50 words.Sample ASample B[解析] Sample AScales Mark C o mm e n t a r yContent 5 All content is relevant to the task and the target reader would be fully informed.Communicative Achievement 3Uses email conventions to hold the reader's attention. The register and toneare appropriate for an email (I'd like to inform you...) . The text communicates straightforward ideas to the target reader.Organisation 3 The email is well-organised using a variety of organisational features, e.g. linking words (because) and pronominal referencing (please show it ) .Language 4 Uses a range of vocabulary (take place; recruitment) and both simple and complex grammatical forms (If you prepare...please...) . Errors are minimal (in the type of PP T) .Sample BScales Mark C o mm e n t a r yThe second content element has to be inferred. The third content element is Content 2Communicative Achievement 3unclear and the target reader would be only partially informed (Wish every m a n a ge can make a presentation on time) .Uses email conventions to hold the reader's attention and communicatestraightforward ideas (the annual conference will be held...) .Organisation 3 The text is well-organised and coherent.Uses some everyday business vocabulary (training courses) and some complexLanguage 2 grammatical forms (I would like to inform you that; you must offer) . Errors are noticeable but meaning can still be determined (new staffs; please noted; every manage) .PART T W O1. ●T he international retail company you work for is concerned about the performance of its New York store. Your line manager has asked you to write a proposal making recommendations for the store's future.●L ook at the information below, on which you have already made some handwritten notes.●T hen, using all your handwritten notes, write your p r o p os a l.●Write 120-140 words.The New York store is in a v e ry good locat ion.but if i tsperformanc e doesn't i mprove,we may have to c l ose it.Please make some recomm e ndat ionsaspects of performance:• high cost of running store• unhappy staff-+-------------!...{• fal l ing sales •SampleCProposal: ''New York store"After reviewing the activi ties o f our NY store, some measureB seem to be necessary to im prove the performa nce of th e s tore and keep it open:first of all, we s ho uld cut t he cost of runn in g the s to re by opt i mising thelogis t i cs of the s to r e.Additiona ll y,the store mana ge r shou ld be rep lace d and some team b uildin gactivit i es shou ld be conducted be cau s e t h e staff is very u nh appy with th ep resen t management.in o rder to r ise sal es a gain,we s h ould in vest on the one h a n d i n someadve r t ising and on t he o ther hand i n a new store des i gn.Thi s mig h ta l so imp rove t he p oor sto re image.A ll me asu r es should start a s soon as possible be c ause o th e rw ise we may hav e toclose t h i s very good locat ed store.SampleD[解析] Sample CScales Mark C o mm e n t a r yContent 5 All content is relevant and expanded where appropriate. The target reader would be fully informed.CommunicativeAchievement5 Organisation 5Language 5 Sample D The format, tone and register are all appropriate to the conventions of a proposal (After reviewing; All measures should start) and would have a positive effect on the target reader.The proposal is well-organised and coherent, with effective use of a variety of organisational features, including bullet points and cohesive devices, e.g. linkers (First of all; Additionally; on the one hand.., on the other hand) and referencing (keep it open; This might...).The proposal uses a good range of grammatical structures and vocabulary (optimising the logistics; team building activities should be conducted; othe r w ise we may have to...) . Errors are minimal and do not impede communication (to r ise sales; this very good located sto r e).Scales Mark C o mm e n t a r yContent 4 All the content is relevant and the target reader would be informed but some of the content is not fully expanded e.g. content element 5.Communicative Achievement3 Organisation 3 Language 3 Generally uses the conventions of a proposal effectively to hold the reader's attention, although there are some inconsistencies in register (but it doesn't m a tte r; and that's all) .The proposal is well-organised with a range of linking words (Therefore; Secondly) and use of pronouns to avoid repetition (the New Y o r k store... It has some troubles) .Uses a range of lexis and structures (the biggest issue; we should build a lively atmosphere) . There are a number of errors (has some troubles; of running store; let green plants all around) but these do not impede communication.L I S TE N I N GPART O N E●You will hear three telephone conversations or messages.●Write one or two wo r d s or a number in the numbered spaces on the notes or forms below.●Aft er you have listened once, replay each recording.Conversation O n e●L ook at the note below.●You will hear a man leaving a message about deliveries for one of his company's suppliers.1.WARE(-)HOUSE (GATE)[听力原文]Good morning. This is Gupta Ramesh from Morgan and Turnbull. We've been having a few security problems lately, so we've reviewed our delivery arrangements. First of all, until further notice, drivers should use the warehouse gate instead of the main factory gate. That's the one in Station Road.A second point I want to discuss is-as you have heard-we're issuing IDs to replace the general permits drivers are using at the moment. We're sending couriers with them tomorrow morning. They should be placed on the inside of the windscreen to activate the sensor in the gate. It's very important they don't forget to do it because after this week there'll only be automatic access to the yard-we're putting a stop to manual access. And finally-this is a safety measure to reduce vehicle movement in the yard-in future drivers should proceed to the parking area before checking in at reception. I hope this is all clear. Please call me if you have any problem. Bye.2.(SECURITY) IDS/ID (CARD(S))3.MANUAL4.PARKING AREAConversation T wo●L ook at the form below.●You will hear a woman phoning an architect to discuss a problem with a building project.1.AIR(-)CONDITIONING[听力原文]Man: Hello, Frank Bauer speaking.Woman: Hello this is Antonia Radford from Speedlink. I'm phoning about a problem with our extension project at the factory.Man: Ah. I thought everything was on schedule...Woman: So did I, until today. I called the site foreman because the air conditioning was due to be put in this week, but the subcontractors weren't there. They'd left a message that everything was on hold.Man: What reason did they give?Woman: I thought it'd be a transport delay because the system's coming from the States. Apparently though, there's a hold up at the supplier's end, a quality control issue at the plant, actually.Man: I see.Woman: Now, as you know, the rest of the construction work is more or less finished, but we can't start the assembly line until this system is operational for health and safety reasons. We were due to begin production next week...Man: Right. That's why we drew up a contract that allowed you to claim compensation in these circumstances. Woman: Absolutely. So could you please inform the building company we will be expecting that for each day's further delay.2.(THE) QUALITY (CONTROL)3.ASSEMBLY LINE4.COMPENSATIONConversation T h r ee●L ook at the notes below.●You will hear a woman giving feedback to a colleague on his presentation at a conference.1.CASE STUDY[听力原文]Woman: Hello John, it's Kim. You wanted some advice about your presentation.Man: Please. That's the first time I've given it and I'm repeating it next month.Woman: Well, the introduction was clear and you finished on time without appearing hurried. The case study you analysed seemed a bit long though.Man: You're right. I'll cut it a bit.Woman: Now the slides-you had the right amount. Personally, I'd use a larger font though-it helps in a big hall. But the graphs made your point well.Man: Good. I worked hard at those.Woman: Another tip-you didn't turn your back on the audience-but be careful not to block their view of the screen-it's frustrating if they can't see what the presenter's referring to.Man: I was so nervous.Woman: You didn't sound it. You spoke very clearly. Think about your body language though. You don't want to stand absolutely still, but avoid too much movement if you can.Man: That's really helpful.Woman: You're welcome.2.FONT3.SCREEN4.(BODY) MOVEMENTPART T W OSection O n e●You will hear five short recordings. Five people are explaining why they rejected a candidate for a job.●For each recording, decide why the speaker rejected the candidate.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●Aft er you have listened once, replay the recording.A. lack of relevant experienceB. poor leadership skillsC. lack of motivationD. lack of long-term commitmentE. too independentF. lack of formal qualificationsG. poor communication skillsH. poor references1.E [听力原文]I thought he was a very interesting candidate with wide experience who would probably work effectively, despite not having been to university. However, this job requires someone who can work closely with colleagues, and I'm not quite sure he'd be the team-player we want. Although, he's got possible leadership qualities, I thinkhe'd be better in a job where he can make his own decisions, and that's not what we want for this position.2.A[听力原文]Well, she showed a lot of enthusiasm and ambition, and I liked the way she presented herself and expressed her ideas. Because she'd be working with young people, her youth would be an advantage. However, that's not enough for this job which needs someone who's already worked in the industry, so the fact that she hasn't goes against her. She'd probably be the ideal candidate in a few years' time once she's got the right track record.3.G[听力原文]She was a difficult person to interview, although once she got going her answers were very interesting. But in this business, we need young people who can express themselves assertively and clearly. It's a pity, because her background is very suitable-especially her ability to work alone and her qualifications. The salary we're offering was also very acceptable to her, but I don't believe she would be very good in face-to-face situations.4.D[听力原文]He's certainly got the determination to succeed. He's definitely very experienced in the field, and the MBA would have been an added bonus. He's very keen to get to the top of his profession, so I don't think he'd be content staying in one job for any length of time, and that could be a problem for us. If he aims to reach the top by the time he's thirty, he'll need experience of several companies.5.C[听力原文]He was a strange candidate. Lots of experience in the industry according to his CV, although he hadn't got a degree, which is surprising considering the positions he's held before. And he's hoping to lead a team, but I don't think he showed enough determination or interest to work without supervision. He said he wants to leave his current job because he's bored there.Section T wo●You will hear another five recordings. Five people are giving their opinion about the annual performance review process in their companies.●For each recording, decide what the speaker thought about the performance review process.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●Aft er you have listened once, replay the recording.A. It was useful for increasing output.B. It helped me to make a difficult decision.C. I used it to improve my career prospects.D. It increased my confidence.E. It was an opportunity to speak my mind.F. It was effective because it was short.G. I used it to collect valuable data for future use.H. It was a chance to exchange ideas.。