单位代码03
学号
分类号F272
密级
毕业论文
阿里巴巴并购优酷土豆的案例分析
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专业名称
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X年X 月X 日
阿里巴巴并购优酷土豆的案例分析
摘要
阿里巴巴集团是马云于90年代末浙江杭州创立的电商企业。目前，阿里巴巴集团经营着颇多业务，另外也从其附属公司及服务中取得自身商业以及生态服务系统上的支援。业务和关联公司的业务包括：淘宝网、天猫、阿里国际运营市场、阿里云、蚂蚁金服、菜鸟网络等众多网络相关服务。因此，作为网络技术有限公司行业的巨头，将阿里巴巴并购优酷土豆这一颇具代表性的举措作为研究对象，得出的结论将对整个互联网行业带来一定的启示。主要内容和分析总结如下：
本论文将以研究本次阿里巴巴并购优酷土豆的风险为重点研究对象，如其中产生的并购前风险、融资与支付风险、不协调风险、财务风险等。在本次并购时提出相对应的风险防范措施，如：谨慎并购、价值评估、选择合理的支付手段、适当申请法令庇护等方法来减轻本次并购带来的风险。使得本论文为广大投资者、企业提供有价值的资料以及启示。
关键词：并购，互联网公司，风险
Case analysis on the merger and acquisition of Youku potatoes by
Alibaba
Author:
Tutor:
Abstract
Alibaba Network Technology Co., Ltd. (abbreviated as: Alibaba group) was founded in Hangzhou, Zhejiang, in 1999 by 18 people headed by Ma Yun. The Alibaba Group operates a number of businesses and also provides support from the business and services of the associated companies to operate the business ecosystem. Business and related businesses include: Taobao, Tmall, Juhuasuan, global express, Alibaba international trading market, 1688, Ali mother, Ali cloud, ant gold clothing, rookie network and so on. Therefore, as a giant of network technology limited company, taking the representative measure of Alibaba acquisition Youku potatoes as the research object, the conclusion will bring great inspiration to the entire Internet industry. The main contents and analysis are summarized as follows: This paper will focus on the research on the risk of this Alibaba's merger and acquisition of Youku potatoes. Pre merger risk, financing and payment risk, uncoordinated risk, financial risk and so on. At the time of the merger, we put forward the corresponding risk prevention measures, such as careful merger, value assessment, reasonable payment means, and appropriate application of legal asylum to mitigate the risks caused by the merger and acquisition. So that this paper will provide valuable information and inspiration for investors and enterprises.
Key words: Merger &Acquisition，Internet company，Risk
目录
摘要..................................................................................................................................... I Abstract ..................................................................................................................................... II
(一)选题背景及目的 (1)
(二）国内外研究现状 (1)
（三）研究方法 (2)
（四）主要内容 (2)
二、企业并购相关理论概述 (3)
（一）企业并购的概念 (3)
（二）并购产生的风险 (3)
（三）并购的动因及分类 (6)
（四）本案例并购双方公司简介 (7)
三、本次阿里巴巴整合收购优酷土豆的动因与风险 (9)
(一)阿里全资收购优酷土豆过程 (9)
(二) 阿里并购优酷土豆的动机 (9)
(三)优酷土豆与阿里巴巴整合的动机 (12)
(四)本次整合收购的风险分析 (12)
(五)阿里巴巴并购优酷土豆带来的财务风险 (14)
四、阿里巴巴并购优酷土豆的风险防范措施 (19)
（一）评测并购价值，降低信息不对称风险。 (19)
（二）选择合理的整合收购支付手段。 (19)
（三）制定出合理有效的并购制度 (20)
（四）申请适当的法令庇护以减少财务风险 (20)
结论 (21)
致谢 (23)
参考文献 (24)
