M4U1 Adervertisement 课文翻译与重点短语

1A STUDENT OF AFRICAN WILDLIFEIt is 5:45 am and the sun is just rising over Gombe National Park in East 现在是清晨5点45分，太阳刚从东非的贡贝国家公园的上空升起，Africa. Following Jane's way of studying chimps, our group are all going to visit 我们一行人准备按照简研究黑猩猩的方法去森林里拜访它们。

them in the forest. Jane has studied these families of chimps for many years and 简研究这些黑猩猩家族已经很多年了，helped people (to)understand how much they behave like humans. Watching a 并且帮助人们了解了黑猩猩跟人类的行为有多么的相似。

观察黑猩猩 family of chimps wake up is our first activity of the day. This means going back to 一家是醒来的就是我们当天的首项任务。

这意味着我们要返回前the place where we left the family sleeping in a tree the night before. Everybody 一天晚上我们和睡在大树旁的黑猩猩告别的地方。

大家 sits and waits in the shade of the treeswhile the family begins to wake up and 坐在树荫下等待着，这时候这家黑猩猩们陆续睡醒了，准备离开。

move off. Then we follow as they wander into the forest. Most of the time, 然后当这群黑猩猩漫步走向森林深处，我们尾随着。

M4U1短语Welcome&Reading1.be related to 与…有关2.tell the truth 说出真相；说实话3.persuade sb to do sthpersuade sb into doing sth 说服某人做某事4.persuade out of (doing) sth 说服某人不做某事5.be/get used to sth/doing sth习惯于…6.be used to do sth被用来做某事ed to do sth 过去常常做某事8.do research on 做研究9.share sth with sb和某人分享…10.believe in 信任；相信…有好处11.mean to do 打算做mean doing 意味着12.be meant for为...准备的13.protect …from 保护…免受14.be aware of…意识到15.even if/though 即使16.fool sb into doing sth 欺骗使做某事17.trick sb into doing sth 哄骗某人做某事18.trick/cheat/fool sb out of sth骗走某人某物19.play tricks/jokes on sb 捉弄某人20.be proud of/take pride in以…自豪21.feel pleased with 对…感到高兴22.make a connection with 把…联系起来23.be connected with 与…有关24.fall for 上当，爱上25.serve the public 为公众服务26.aim to do sth /aim at doing 目的是…27.be aimed at doing sth 目的是…28.deal with 处理，对付，涉及29.encourage sb to do sth 鼓励某人做某事30.benefit the public 使公众受益31.be of benefit to/be beneficial to对..有益32.for the benefit of 为了…的好处33.When it comes to….当谈到…时34.agree with sb on sth 就某事同意某人Word power35.be tired of 对...感到厌烦（心理）be tired with/ from 因...而疲劳（身体）36.recommend/advise sb (not) to do sth 建议某人（不）做某事37.recommend/advise/suggest doing sth建议做某事38.recommend/advise/suggest that从句+(should )+do39.at a high/low price 以高/低价40.on sale 出售，削价出售41.for sale 待售42.be popular with 在...中流行；受...欢迎Task & Grammar43.by design故意地，蓄意地44.design sth for sb 为某人设计某物45.be designed to do sth 目的是...46.update sb on sth 给某人提供某方面的最新信息47.bargain about/ over sth with sb与某人就某物讨价还价48.take a fancy to sb/sth 喜欢上...Project49.social concerns 社会问题50.have sb/sth in mind 心中想着某人/某事51.keep sth in mind 记住某事52.figure out 弄清楚，算出53.get sb to do sth/ have sb do sth叫某人做..54.determine to do sthdetermine on/upon doing sthbe determined to do sth 决心做某事55.appeal to sb for sth 为某事呼吁某人56.appeal to sb to do sth 呼吁某人做某事57.appeal to sb 迎合/吸引某人58.react to…对...作出反应（to是介词）59.be concerned about/with对…关心60.concerning 作介词= about61.As far as I’m concerned 就我个人而言62.get sth across to sb 向某人传达63.put together 汇集，组装64.cause/do damage to 对…造成损害65.discourage/keep/forbid sb from doing sthstop/prevent sb (from) doing sthforbid sb to do sth 阻止某人做某事66.urge sb to do sth 敦促某人做某事urge that sb (should) do sth67.provide sb with sth /provide sth for sb68.supply sb with sth/supply sth to sb69.offer sb sth /offer sth to sbrm sb of/about sth 告知某人某事71.be bored with/ be tired of 对…厌倦72.culture shock 文化冲击，文化休克1.Nowadays, we can find advertisements almostwherever we go.2.We are so used to them that we often do not evenrealize how many we see and hear in a day.3. A commercial advertisement is one whichsomeone has paid for to advertise a product orservice.4.PSAs are often run for free, and are meant toeducate people about health, safety, or any otherproblem that affects public welfare.5.There are laws to protect people fromadvertisements that cheat people.6.This statement tries to fool you into assuming thatthe toothpaste cures bad breath, yet it does not say that!7.The grocery just hopes that when you read the ad,you will feel pleased with the nice comment,remember the words ‘freshest food’, and make amental connection with the food in the grocery. 8.Not all ads play tricks on us though. 9.All of these ads are meant to benefit the publicand you can often learn a lot by following theadvice they give.10.When it comes to advertisements, we must all useour intelligence and not be a slave to them.11.Where do you think these ads should be placed?12.You must have a clear aim and an audience inmind.13.It is important to figure out what you want to tellthe audience and what you are trying to get them to do.14.In order to determine your audience, you willneed to do a little research and analysis inadvance.15.It is very important to know your audience so youcan create the right message for the right people.16.It is important to always try to appeal to theaudience in order to get them to react in a certain way.17.There are lots of different ways to get yourmessage across when you are putting together an ad campaign.18.This is why we have chosen anti-smoking as thesubject of our ad campaign.19.Many people think that smoking is cool orenjoyable, but they are not fully aware of thedamage that it does to their health.20.We want to shock people into realizing that manysmokers die all too soon from illnesses anddiseases related to smoking.。

Unit 1 Advertising语言点（二）知识梳理一旦产品投放市场，就应当每天报告它的销量——已售出的数量——以便公司检查产品的销售进度。

【点拨】once conj．一旦……就……，通常引导时间状语从句。

Once you get into a bad habit，you’ll find it hard to get out of it．一旦染上坏习惯，你会发现想改掉就难了。

温馨提示once作为副词时，意为“曾经”。

I once met him．我曾经见过他。

once作为名词时，意为“一次”。

She’s only done it the once，so don’t be too angry．她只做过这一次，因此不要太生气。

归纳拓展at once立刻，马上once more再一次，又一次just for once仅此一次all at once一下子，即刻once upon a time从前recommend【原句回放】Yesterday I came across an interesting new book，which I would like to recommend here．昨天我偶然看到一本有趣的新书，想在这儿推荐一下。

【点拨】recommend vt. 劝告；推荐，介绍vi. 推荐；建议常用结构recommend doing sth.建议做某事recommend sb. to do sth建议某人做某事recommend sth. to sb＝recommend sb. sth.向某人推荐某物recommend that...(从句中谓语动词用should+动词原形，其中should可以省略)It is recommended that...(从句中谓语动词用should+动词原形，其中should可以省略)The doctor recommended forming a good habit of diet．医生建议养成良好的饮食习惯。

m4u1单词讲解教学内容1.advertise 1) vt. I advertised my car for sale. 我登⼴告卖车⼦。

advertise a new product on TV 在电视上为新产品做⼴告2) vi advertise for .... 为...登⼴告He advertised for a secretary in the papers. 他在报上登⼴告招秘书。

3) n advertisement = ad put an advertisement for a new car on TV4) advertiser 登⼴告者2.be used to sth/doing be used to do used to dobe used to sth / doing 习惯于... be used to do sth 被⽤来做...used to do sth 过去常常做现在不3.share: 1) share sth among/ with sb/ between 与某⼈分享/公⽤/分担... 其中with更常⽤share the book with you （公⽤）share the toy with other boys （共享）share the expenses among us （分担）2）份额，股份my share of the cake 我的那份蛋糕What's my share of the expenses? （我分摊的费⽤是多少）I bought 1000 shares in the company.我买了那家公司1000股的股份。

4.persuasive 1) adj a persuasive opinion2) persuade persuade sb to do sth/ into doing sth 说服某⼈做某事persuade sb out of doing sth说服某⼈不要做某事persuade sb of sth / that+句⼦让某⼈信服He persuaded me of his words.3)persuasion n. I made him change his mind by persuasion not by force.5.product 1) n 产品farm products农产品metal products⾦属制品2) produce vt ⽣产，制造produce furniure ⽣产家具产出produce a great deal of rice3）production n.⽣产，制造the production of cars4) productive 多产的 a productive writer/ productive land6.service n 1)服务social service 社会服务2）⾏业，业务the telephone service be in service 被雇⽤/ 服兵役serve: vt 1) serve the people 为⼈民服务2）serve as..:充当...使⽤When you sleep in the open, old newspapers can serve as a blanket.3) serve us with tea 给我端茶serve dishes to us 给我们上茶4）Are you being served? 有⼈过去招呼你吗？（营业员⽤语）7.promote 1)晋升：He was promoted (to) professor/ director.2) promote foreign trade 促进对外贸易3) promote a new product 促销新产品4)n promotion: be given a promotion 被晋升8.place ⼀般指有⽬的的放置，⽐put正式1) place the vase on the table place the books in the right order2)They placed me in the advertising department.（安排）n. give trade to 给...让位，被...代替Steam trains have given place to electric trains.in place of = insead of in the first place⾸先，最初take place 发⽣take the place of = take one's placce9.intend 1)打算He intends to study abroad.He intends his son to manage the company.2)⽤于过去完成时，表本打算He had intended to come to see me ,but had an unexpected guest.3) be intended for... The dictionary is intended for you as your birthday gift./doc/0d42e27259f5f61fb7360b4c2e3f5727a4e9240c.html cate 1)vt educate sb to do sth We should educate children to think clearly.2) be well-educated 有教养的3）n education have/ receive a college educationeducational: adj 有关教育的an educational systemeducator 教育者11.issue 1)n a political issue 政治问题发⾏物，刊物 a popular issueat issue 在争论中The problems is at issue.2)vt 发⾏issue stamps/ coins/ magazines12.welfare: social welfare 社会福利welfare work 福利事业= welfare (u)/doc/0d42e27259f5f61fb7360b4c2e3f5727a4e9240c.html plete 1) adj the complete works of Luxun 鲁迅全集This set of tools is not complete.（完整）a complete victory （全胜）You need a complete rest.(完全的，彻底的）完成的=finished My work will be finished next week.2)vt 完成（⼤的⼯程，项⽬）complete the bridge/ buildingfinish(具体的⼯作）finish my homeworkcompletely: 完全的，彻底的I completely forgot my appointment with the doctor./doc/0d42e27259f5f61fb7360b4c2e3f5727a4e9240c.html w 1)法律（u）keep /break the law 守/违法All people are equal before the law. 法律⾯前⼈⼈平等。