策划简报
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活动策划简报
Client(项目):
Brand(品牌):
Date(日期):
Marketing Problem Definition (行销问题)
Role And Aim Of Advertising (活动的角色和意图)
Competition scope (竞争范畴)
Target Segment and its current situation (目标对象及其现状)
Impact of advertising you want ( 期望活动对消费者有何影响 )
Key information and proposition(关键信息和活动主张)
Critical Support (重要支持)
Necessary information (必要事项)
Main Things(活动主线)
Background Information Concerned (相关背景资料)