策划简报

  • 格式:doc
  • 大小:15.50 KB
  • 文档页数:1

活动策划简报

Client(项目):

Brand(品牌):

Date(日期):

Marketing Problem Definition (行销问题)

Role And Aim Of Advertising (活动的角色和意图)

Competition scope (竞争范畴)

Target Segment and its current situation (目标对象及其现状)

Impact of advertising you want ( 期望活动对消费者有何影响 )

Key information and proposition(关键信息和活动主张)

Critical Support (重要支持)

Necessary information (必要事项)

Main Things(活动主线)

Background Information Concerned (相关背景资料)