商务英语翻译教程(第三版)Unit 2 Signs

此处发现鲨鱼！ There are sharks here!
Sharks sighted!
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2.3.2 遵从习惯，使用规范标准的标识语
小草微微笑，请你走便道 Keep Off the Grass 前方修路，请慢驾驶
Road Work Ahead
闲人免进
Staff Only
小心滑跌 !
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Slippery！
3. 拼写
Friendlies＝Friend（朋友）＋lies（说谎）
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SECTION 3 商务专业术语的翻译
security “证券”而非“安全” interest “利息”而非“利益” accept “承兑”而非“接受” distributor “经销商”而非“分发者” balance royalty “余额”而非“平衡” “使用费”而非“忠实” operator “经营者”而非“操作者” in kind “以货代款”而非“以„„类”
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2.2 标识语的作用与语言特点 作用
指示性标识语 提示性标识语 限制性标识语 强制性标识语
语言特点
名词短语 动词短语、名词短语 名词+Only 1) No +名词（动名词） 2) Do Not 3) ***is (are) not permitted
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2.3 标识语的翻译技巧
2.3.1 去繁从简
Wish you a good trip (journey)!
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分析：
该译文出现在一般的公路边上，该公路也不靠近机场。
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Sec8
在这种情况下，将其译为“Wish you the best landing!”就不妥当了，即便是在机场也可以使用 “Wish you a good trip (journey)!”。可见，做翻译 工作时还应注意场合和分寸才行。

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Contents
1. Introduction
2. Lead-in 3. Methods and Techniques
4. Useful Words and Expressions 6. Notes
7. Practice
8. Classic Translation
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SECTION 1
II. 请翻译下列标识语。（1） Sec 1 （1） Left Baggage
行李寄存
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（2） Photography and video are not permitted inside the building
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楼内禁止拍照、录像
（3） Foreign Exchange (Services)
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Sec 7
Sec8
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SECTION 3
Sec 1 Sec 2 Sec 4 Sec 6 Sec 7 Sec8
II. 标识的翻译技巧（2）
1. 去繁从简
在特定的语境中，某些标识在被翻译成另一种语言时，其语用的含义 比词语本身的含义更重要。这时，译者应删除繁琐部分，仅保留足以传达 标识语功能和目的的词汇。例如：“青岛是我家，清洁靠大家”常被译作 “Qingdao is our home, its cleanness depends on all of us”。从表面上看， 该译法似乎说得过去，字字忠实于原文。但仔细分析不难发现，该译法明 显受中文表达习惯的影响，不仅累赘，而且容易让外籍人士产生困惑。正 确的翻译应该是“Keep Our City Clean”。该译法既简洁凝练，又意图明确。 类似地，“注意安全，请勿攀爬单边墙”（Pay attention to your safety, don’t climb the single wall.）， “遇到火灾，勿用电梯”（When there is a fire，don’t use the elevator!）就可以相应地简化为 “No Climbing!”， “Don’t use the elevator in case of fire!”。

商务英语课文翻译资料Lesson 1Modes of International Business国际商业模式When pursuing international business, private enterprises and governments have to decide how to carry out their business, such as what mode of operation to use. The following shows that a company has a number of modes from which to choose.在进行国际商务时，民营企业和政府必须决定如何展开他们的业务，比如使用什么操作方式。

下面展示了一个公司的一种选择模式。

MERCHANDISE EXPORTS and IMPORTS商品出口和进口Companies may export or import either goods or services. More companies are involved in exporting and importing than in any other international mode.公司可以出口和进口任何商品或服务。

与其他任何国际模式相比，越来越多的公司参与出口和进口业务。

This is especially true of smaller companies, even though they are less likely than large companies to engage in exporting. ( large companies are also more apt to engage in other forms of foreign operations in addition to exporting and importing. ) merchandise exports are tangible products – goods – sent out of a country ; merchandise imports are goods brought in.这种情况特别适合于较小的公司，尽管他们不太可能像大公司那样从事出口。

英汉文化对比—风俗习惯 Greetings
“吃了吗?” “吃大锅饭”、“秀色可餐”、“吃闲 饭”、“吃香” getting equal share regardless of the work done beautiful enough to feast one’s eyes lead an idle life be very popular
43YRS young man seeking relationship with young woman， working or not, (children ok) 30-45yrs with nature outlook. I am drug and alcohol free and a… 43岁的年轻男人寻找相貌朴实的年轻女 士为婚，工作与否都行，（有孩子也可 以），年龄在30-45岁之间。本人不吸毒， 不酗酒，不吸烟…
英汉思维对比
英汉思维对比
A seaman knows that the sea is all-powerful and can, under certain circumstances, destroy man and the product of his brain and hand, the ship.
salutations
China: • The complicated Chinese address forms are oriented by generation, age, paternal and maternal relationship and in-law relationships. “长幼有序、男女有别、内外有别、亲疏有别、 血亲姻亲有别” Chinese use position-linked or occupation-linked titles: 王经理、马组长、刘主任 USA ： only a limited number of titles are used before a person’s last name, such as Doctor, Professor, President, Governor