农家乐旅游相关论文

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随着城市化进程的加快，越来越多的人涌入城市，导致城市生活节奏加快，各种各样的生活压力也不断显现出来。近几年越来越多的城市居民渴望回归自然，向往恬淡宁静的乡村生活。自上世纪九十年代，以吃农家饭，住农家屋，干农家活，享农家乐为主要形式的“农家乐”旅游应运而生。并以其开发成本低，需求量大，见效快的特点迅速在全国各地发展开来，呈现出欣欣向荣的发展态势，成为国内旅游业的热点。

本文将在前人研究和实践基础上，旨在探讨农家乐旅游相关概念，从其发展现状及意义入手，分析、借鉴国内外农家乐旅游经验，阐述衢州农家乐旅游的发展现状和特点，并对其进行SWOT分析，进而有针对性提出可持续发展的的对策。

全文分为六个部分，第一部分是绪论，主要介绍选题目的及意义，国内外的研究综述，研究的方法，研究的内容。第二部分为农家乐旅游的相关概述，包括农家乐旅游的概念及辨析农家乐旅游分类和特点以及发展农家乐旅游的意义。第三部分农家乐旅游的发展现状概况，包括国内外的发展概况。第四部分是衢州市农家乐旅游的发展现状概述，包括发展现状、特点以及发展的成效。第五部分对衢州市农家乐旅游进行SWOT分析。第六部分为针对衢州市农家乐发展现状提出的可持续发展思路和对策。

关键词：衢州、“农家乐”旅游、SWOT分析

word文档 可自由复制编辑 Abstract

With the city to speed up the process, more and more people come into the

city,leading to the city to speed up the pace of life, various kinds of life pressure

show. In recent years, more and more city residents eager to return to nature, life

is quiet of the country. Since the last century ninety's, to eat farmers rice,live

farm house , dry farmers live, enjoy the music farm as the main form of

"Nongjiale" tourism emerge as the times require. With the development of low

cost, high demand, from the development characteristics of quick rapidly across

the country, showing a thriving trend, becoming the hotspot of tourism.

This article will study in the predecessor and the basis of practice, aims to

explore the concepts of the Nongjiale tourism , the paper starts from

development status and significance, analysis, from the tourism experience at

home and abroad ,expounds the development status and characteristics of

Quzhou farm tourism, and carries on the SWOT analysis, and then puts forward

the Countermeasures of sustainable development.

The full text is divided into six parts, the first part is the introduction,

mainlyintroduces the purpose and significance, domestic and foreign research

review,research methods, research content and innovation of this paper. The

second part is the summary of the related farm tourism, including the concept of

farm tourism and farm tourism classification and characteristics and the

development of Nongjiale tourism significance. Development situation of the

third part of farm tourism, including development situation at home and abroad.

The fourth part is the development situation of farm tourism in Quzhou City,

including thedevelopment status, characteristics and development achievements.

The fifth part makes a SWOT analysis of Nongjiale tourism in Quzhou city. The

sixth part is the analysis of sustainable development ideas and Countermeasures

ofdevelopment of Nongjiale in Quzhou city.

Keywords：QuZhou ;Peasant一household:SWOT Analysis

word文档 可自由复制编辑 目录

中文摘要 ....................................................... I

Abstract ....................................................... II

1.绪论 ....................................................... IV

1.1 论文选题目的及意义 ....................................... IV

1.2 国内外的相关研究综述 ..................................... IV

1.3 研究内容 ................................................. VI

1.4 研究方法 ................................................... 3

2.农家乐旅游相关概述 ........................................... 3

2.1 农家乐旅游概念以及相关概念的辨析 ......................... VI

2.2 农家乐旅游的类型及特点 ..................................... 5

2.3 发展农家乐旅游的意义 ....................................... 6

3衢州市农家乐旅游的发展现状 ................................... 7

3.1 农家乐发展所取得的成效 ..................................... 7

3.2 农家乐发展过程中存在的问题 ................................. 8

4对衢州市农家乐发展进行SWOT分析 ............................. 9

4.1 优势 ....................................................... 9

4.2 劣势 ...................................................... 10

4.3 机会 ...................................................... 11

4.4 威胁 ...................................................... 11

5衢州市农家乐可持续发展的对策 ................................ 12

5.1旅游产品开发方面 ........................................... 12

5.2旅游市场营销方面 ........................................... 12

5.3人才培养，提高从业人员素质 ................................. 13

5.4政府政策方面 ............................................... 13

5.5实施生态建设，加强环境保护力度 ............................. 14

参考文献 ...................................................... 15

附录 .......................................................... 16

1.旅游经营者问卷调查表 ........................................ 16

2.旅游从业人员问卷调查表 ...................................... 17

3.游客问卷调查表 .............................................. 18

致谢 .......................................................... 20