Shanghai GM
There are many kinds of vehicles. Automobile is popular on landway. As an important part of automobile, car plays
a key role in modern society. In China,more and more people hold a private car, what is the industry going to be?
R&D ability. Ť 8、Without globalization stock. Ť 9、Local protection.
December,2002
External Factor Evaluation(EFE) Matrix
Key External Factors
Opportunities:
Threats:
1、Severe competition ,size smaller than multinational corporations 2、Heavy consumption tax 3、Poor city traffic and limited parking place 4、Depend on affiliated enterprises for model 5、Local protection
Regal GS 3.0 and its flagship version
December,2002
Competitors of Buick
Accord
Passat
December,2002
Audi Bora
Hongqi
External Opportunities of Shanghai GM