新职业英语Unit 4

新职业英语职业综合英语1U n i t4P r o d u c t电子教案Unit 4 ProductTeaching ProceduresSection I Warm-up Activity✧Task 1 Work in pairs. Choose one product from each pair and explain why toyour partner.✧Task 2 Work in pairs and discuss the following questions.What factors do you need to consider before you buy a product? Which one is the mostimportant for you? Why?Before you make purchase of any product, there are some factors you should consider.• Necessity: Do I really need this?• Property: Do I really like this? Am I really satisfied with the quality, color, shape,packaging, etc?• Price: Do I have any spare money right now? Is it a bargain or is it too much money?• Brand: What brand is the best choice for my purchase?• After-sales service: Does it come with a warranty?• Shipment: How can it be sent to my house?Section II Reading A✧Word study (take the textbook page 36 as reference)Language points in the text and text comprehension1. targetn. an aim; objectivee.g. I’ve set myself a target of saving $200 a month.v. to make something have an effect on a particular limited group or areae.g. The advertisement was designed to target a mass audience.2. locatev. to find the exact position of somethinge.g. We couldn’t locate the source of the radio signal.3. attemptn. an act of trying to do somethinge.g. He made one last attempt at the world record.v. to try to do something that is difficult, dangerous, etc.e.g. The book attempts to explain the origins of the war.4. mass-produce v. to produce in large numbers using machinerye.g. Mass-produced furniture is cheaper than furniture made by hand.5. vision n.1) imaginatione.g. Have you ever had visions of great success?2) ideae.g. She had the same vision of him as I had.3) sighte.g. With my new glasses my vision is perfect!6. a chunk ofa large piece of something that does not have an even shape; a large part or amount of somethinge.g. 1. a chunk of cheese2. A huge chunk of the audience got up and left before the show.7. brand-newa. new and not yet usede.g. She bought a brand-new car for her brother as the wedding gift.8. a pain in the necka person or thing that is very annoyinge.g. What’s wrong with Dave? He’s becoming a total pain in the neck.9. enhancev. to increase or further improve the good quality, value or status of somethinge.g. This is an opportunity to enhance the good reputation of the company.10. outweighv. to be more important or valuable than something elsee.g. The advantages of the plan far outweigh the disadvantages.11. remotea. far away from places where other people live; far away in timee.g. 1. The farmhouse is remote from any other buildings.2. remote database/remote access/remote control12. … remote controls that look like maps of Manhattanremote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan✧After-reading exercisesMaking a Catalog● A catalog usually includes a description of the goods, prices and pictures;●Select carefully the goods, the pictures and the language used;●Keep it simple. Limit the number of the pictures used;●Ensure high quality of design, photography, paper and printing.Section III Reading BReading it to get the main idea and do the exercises followed.Section IV Listening & Speaking✧Task 1 A salesgirl is introducing one of their printers to a customer. Listen to theconversation and fill in the blanks with what you hear.✧Task 2 A customer is asking about some furniture. Listen to the conversation andcomplete the table with what you hear.✧Task 3 Mike and Anne are discussing which gifts to give at the coming trade fair.Listen and note the reasons for and against the gifts.✧Task 4 A shop assistant is presenting a new model of language translator to hercustomer. Listen to the conversation and choose the points the woman mentions in her description.✧Task 5 Listen to the passage twice and fill in the blanks with what you hear. Section V Writing✧Task 1 Read the introduction on product catalogues and answer questions.1. What is product catalogue?2. What is the advantage of product catalogue?✧Task 2 Read the description of the mobile phone Nokia N95 (8GB) for a catalog,and complete the following table.Section VI Mini-projectWork in groups. Each group should choose one product and demonstrate to the class how to use it. The following sample is provided for your reference.✧Work in groups;✧Refer to the sample on P59;✧Good time management and cooperation;✧In-class presentation. Section VII Language lab✧Task 1 Match the words or phrases on the left with their meanings on the right.✧Task 2 Complete the following sentences with the words or phrases from Task 1.✧Task 3 Rewrite the following sentences after the models.✧Task 4 Choose the best answers to complete the following passage.✧Task 5 Translate the following into English using the givenSection VIII GrammarSubject-Verb Agreement（主谓一致）英语句子中的主谓一致是指两者在语法形式、词意概念和单复数关系上的一致。

Unit4 Unit4 第一张信用卡第一张信用卡第一张信用卡记账购买产品和服务已成为一种生活方式。

人们不再带现金去购买毛衣或电器， 而是记账而是记账 消费。

有些人这么做是因为不带现金很方便，人这么做是因为不带现金很方便， 另一些人则是因为可以购买自己暂时买不起的时买不起的 东西。

人们之所以能这么做是因为有了信用卡——一项么做是因为有了信用卡——一项 20 20 世纪的发明。

世纪的发明。

20 20 世纪早期，世纪早期，记账账户流行了起来。

有了汽车和飞机，人们可以选择去很多不同的商店 以满足购物需求。

为了赢得顾客忠诚度，许多商店和加油站开始为顾客提供记账账户，账户账户 通过一张卡来使用。

遗憾的是，人们要想逛一天街，那就得带上许多这样的卡。

能够在多个商家使用的信用卡直到能够在多个商家使用的信用卡直到 1950 1950 年才问世。

年才问世。

年才问世。

这一切都起源于这一切都起源于 1949 1949 年的一天，年的一天，哈 米尔顿信用公司老板弗兰克司老板弗兰克 · 麦克纳马拉和两位朋友出去吃晚饭， 商讨一个问题客户的事客户的事 情。

情。

这位客户将多张签账卡借给了他那些急需购物的穷邻居。

为此，他要求那些邻居除了他要求那些邻居除了 偿还所购物品的原价之外再给点额外费用。

费用。

但他们中大多数都无力偿还，还， 结果他只好从哈密结果他只好从哈密 尔顿信用公司借款。

饭吃完了，麦克纳马拉发现自己竟忘了带钱包。

他不得不尴尬地打电话给妻子，让她让她 送钱来付账。

那顿晚餐中有两点——外借记账卡和没有现金付饭钱——让麦克纳马拉产生了一克纳马拉产生了一 个新念头：发行一种能在多家商店使用的信用卡。

他与两位朋友商量后，于1950 1950 年年共同创共同创 办了一家名叫食客俱乐部的公司的公司 与每家公司独自为其顾客提供信用不同的是，食客俱乐部代表多家公司为个人提供信表多家公司为个人提供信 用。

接受食客俱乐部信用卡的公司每笔交易缴纳缴纳 7% 7% 7% 的手续费，信用卡使用者的手续费，信用卡使用者则须缴纳则须缴纳 3 3 3 美元的年费。

Unit 1Unit objectives: students are introduced to the vocational skills covered in this unit and get a general idea of the typical working situations in the workplace.Procedures:Step 1: Elicit typical workplace situations from students.Step 2: ask students to read unit objectives to get a clearer idea.Step 3: remind students to bear the objectives in mind while studying.Step 4: explain new words or expressions if necessary.ListeningTask 1Objective: students learn how to ask for leave and how to grant leave.Procedures:Step 1: students get prepared for the conversation of asking for leave by finishing warming-up. Step 2: students listen to the conversation extensively to get a global understanding. Check students’ comprehension by finishing extensive listening.Step 3: students listen to the conversation intensively to get a detailed understanding. Check students’ comprehension by finishing intensive listening.Step 4: students review expressions concerning asking for leave in language summary.Script:(Frank, a sales representative in the Sales & Marketing Department, comes to his manager, Bill Smith’s office, to ask for sick leave)Bill: Good morning, Frank. You look pale. What’s the matter?Frank: Mr. Smith, I think it’s not a good time to ask for some time off as we’re up to our eyeballs, but I really have to. I’ve got a terrible headache.Bill: have you caught a cold?Frank: No. But recently I’ve been feeling really stressed and I’ve not been sleeping well.Bill: perhaps you need to slow down a bit.Frank: That’s the reason why I’ve come to ask for leave. And on top of it all, my mother had a heart attack yesterday. She’s in hospital.Bill: I’m really sorry to hear that.Frank: I really need some personal time to spend with my mother. Could I have a week off?Bill: That’s going to be difficult as we’re so understaffed at the moment…But Frank, family comes first, so take some time off. All I ask is: could you please submit a detailed progress report before you go?Frank: Yes, of course. I can get that done this afternoon. By this way, Lisa has offered to do some work on my project while I’m away. And I’ll get back as soon as possible.Bill: Good, thanks for that. Give my best wishes to your mother. I hope she gets better soon. Frank: thank you.Key:1.warming upfatigue concentration trouble muscle trouble headaches stomach problems restless sleep3.intensive listeningC B BTask 2 Team CooperationObjective: students can talk about team building and cooperation in the workplace. Procedures:Step 1: students get prepared for the conversation of asking for leave by finishing warming-up. Step 2: students listen to the conversation extensively to get a global understanding. Check students’ comprehension by finishing extensive watching.Step 3: students listen to the conversation intensively to get a detailed understanding. Check students’ comprehension by finishing intensive watching.Script:(Bill goes to the project team to encourage them and to see if he can offer some help)Bill: I’ve heard that some team members have been complaining.Jenny: It’s because we’ve been under great pressure recently.John: Our marketing plan was turned down again yesterday. I feel very frustrated.Bill: Well, frustration is not terrible. What’s terrible is to expect failure.John: What makes me despair is that Frank is not here. If he were here, we’d probably have managed to work out effective marketing strategies that would have been accepted.Bill: Well, Lisa can help you. She’s taken over Frank’s work and will work with you on the strategy.Lisa: I will do my best to help. In my opinion, if the work is difficult, it’s better to use all the strengths of the team. We can bring all our abilities and wisdom into full play.John: Yeah, well, that sounds right. Maybe I have to learn to manage myself better. I have to realize the importance of cooperation.Bill: Cooperation is most important for us all. Well, is there anything else I can do for your team, Jenny?Jenny: No. Thanks. We’ll probably encounter some more difficulties, but together we can get through them and achieve our goals.Bill: Wonderful. I’m happy to see that you have self-confidence and the spirit of cooperation. Jenny: Thanks very much.Key:2. extensive watchingJohn has taken Frank’s place to help the team work on the marketing strategiesLisa feels disappointed because of experiencing difficulties in the work again3.intensive watchinga. False …some team members have been complainingb. True If he were here, we’d probably have managed to work out effectively marketingstrategies…c. False Maybe I have to manage myself better.Task 3 SpeakingObjective: This part aims at guiding students to practice the skills they’ve learned in listening and watching. Students achieve communication skills in asking for leave, building mutualtrust and team cooperation.Procedures:Step 1: explain the task and lead students through the sentence given.Step 2: put students into pairs and ask them to think of as many expressions or sentences as possible about asking for and granting leave of absence.Step 3: ask students to take turns to read aloud the sentences. Circulate to provide help if necessary.Step 4: call on volunteers or selected pairs to make a presentation to the class.Sample:…have a week off work…my father had a stroke due to high blood pressure.…take a half-day off…I need to go for a health checkup.Unit 2Unit objectives: students are introduced to the vocational skills covered in this unit and get a general idea of the typical situations encountered when preparing for and havingmeetings.Procedures:Step 1: elicit typical working situations for preparing for and having meetings from students. Step 2: ask students to read unit objectives to get a clearer idea.Step 3: remind students to bear the objectives in mind while studying.Step 4: explain new words or expressions if necessary.Task 1 Reason for a MeetingObjective: students can give reasons for or against having a meeting.Procedures:Step 1: students get prepared for the conversation concerning reasons for a meeting by finishing warming up.Step 2: students listen to the conversation extensively to get a global understanding. Check students’ comprehension by finishing extensive listening.Step 3: students listen to the conversation intensively to get a detailed understanding. Check students’ comprehension by finishing intensive listening.Step 4: students review expressions for future plans and intentions in language summary. Script:(In the CEO’s office, Bruce is talking to Bill about the sales for the first half of this year.) Bruce: Bill, I’ve been reading the sales report you gave me the other day. I see our sales have been decreasing since the last quarter. What’s happened?Bill: That’s what I want to talk to you about. There are lots of reasons, but primarily, wee think it’s because we don’t have enough new products to meet market demands.Bruce: That can’t be right. We’ve a lot of new products.Bill: Still not enough. According to our research, the market is changing much faster than we expected. So are our competitors.Bruce: Then I think we need to have a meeting to discuss the problem and work out whatmeasures to take.Bill: That would be great.Bruce: I’ll ask the Production and the R & D Departments to join the meetings as well. And I need you to contact all the sales representatives and ask them to attend the meeting.Bill: No problem. When do you want to have it?Bruce: How about next week? You contact all the sales representatives and set a time. Next week I’m available every day except Monday and Wednesday.Bill: OK, I’ll let you know when we set the time and I’ll copy you in on the agenda.Key:1.Warming up.Like You can exchange ideas and opinions during meetings.Dislike Meetings can be time-consuming.Sometimes people might discuss things that they don’t care about.2.extensive listeninga. False I see our sales have been decreasing since the last quarter. What’s happened?b. False Then I think we need to have a meeting to discuss the problem and work out whatmeasures to take.3. Intensive listeningB A BTask 2 watchingObjective: students learn how to take meeting minutes.Procedures:Step 1: students get prepared for the video clip about minutes taking by finishing warming up. Step 2: students watch the video clip extensively to get a global understanding. Check students’comprehension by finishing extensive watching.Step 3: students listen to the conversation intensively to get a detailed understanding. Check students’ comprehension by finishing intensive watching.Step 4: students review the usage of model verbs in language summary.Script:(Lisa is talking with Eric. She wants to seek some advice from Eric on taking Minutes.)Lisa: Hi, Eric, how’s it going?Eric: Just a bit busy. We have a meeting next Monday, so I’ve got a lot of preparation to do. Lisa: Oh, the regular meeting? I need to take minutes for an important meeting next Thursday. But to be honest, I’m not really good at it. Would you please give me some tips?Eric: I’d be happy to. Look, here are some meeting minutes.Lisa: Wow, they look good. They’re very well organized and laid out and the contents seem very logical.Eric: Thank you. To take good minutes, you really need to concentrate. Of course, you must be accurate as well. Make sure you have the name of the company and the meeting, thedate, time, and venue correct and the names of all the people present. Make a note ofthe exact time that the meeting is opened and closed and who is in the chair.Lisa: is that all?Eric: No. That’s the easy part.Lisa: Then what else should I do?Eric: During the meeting you have to take notes of all the topics discussed, the main points made by each speaker and any decisions made. Then after the meeting, you must type upyour notes and circulate them to everyone who attended the meeting.Lisa: But the problem is I can’t take down everything everyone says during the meeting.Eric: You don’t have write down every word. You just make a not of the main points about each topic, such as the business transacted, the resolutions passed and the decisions reachedat a meeting.Lisa: Oh, I see. Thank you very much!Eric: Don’t mention it. Good luck!Key:1.warming upa.Minutes: the record of a meetingb.Agenda: the items to be discussed at a formal meetingc.Schedule: timetable for a project or a program2.extensive watchinga.False …I’m not really good at it. Would you please give me some tips?b.False Then after the meeting, you must type up your notes and circulate them to everyonewho attended the meeting.3.intensive watchinga. concentrateb. accuratec. the name of the companyd. opened and closede. take notes off. decisionsg. type upTask 3 SpeakingObjective: This part aims at guiding students to practice the skills they’ve learned in Listening & Watching. The task is designed to help students achieve communication skills in typical situations related to business meetings.Procedures:Step 1: explain the task and give students time to look through the uncompleted conversation. Step 2: put students into pairs to complete the conversation. Circulate to provide help if necessary. Step 3. call on volunteers or selected pairs to role-play the conversation to the class.Key: 1. B 2. C 3.A 4. DUnit 3Unit objectives: students are introduced to the vocational skills covered in this unit and get a general idea of the typical working situations concerned with business travel. Procedures:Step 1: elicit typical working situations for preparing for and having meetings from students. Step 2: ask students to read unit objectives to get a clearer idea.Step 3: remind students to bear the objectives in mind while studying.Step 4: explain new words or expressions if necessary.Task 1 Listening Booking a TicketObjective: students learn how to book a ticket for a business trip.Procedures:Step 1: students get prepared for the conversation concerning booking a ticket by finishingwarming up.Step 2: students listen to the conversation extensively to get a global understanding. Check students’ comprehension by finishing extensive listening.Step 3: students listen to the conversation intensively to get a detailed understanding. Check students’ comprehension by finishing intensive listening.Step 4: students review expressions concerning booking tickets in language summary.Script:(Jessica is calling an agent to book a ticket for Bruce Anderson)Agent: Green Travels. May I help you?Jessica: I’d like to book an air-ticket to Taipei, please.Agent: when do you plan to leave?Jessica: On next Monday, August 29th.Agent: We have several flights available that day: 13: 10 with EV A Airways, 16: 00 with Hainan Airlines, and 16: 55 on China Airlines.Jessica: I think 13:10 suits the schedule best.Agent: how do you want to fly, business or economy?Jessica: Economy, please.Agent: May I have the passenger’s name?Jessica: Bruce Anderson.Agent: Let me confirm your reservation: Mr. Bruce Anderson on EVA Airways, Flight Number BR708, leaving at 13:10, August 29th.Jessica: Yes, that’s correct. How do I get the ticket?Agent: Either you come to our office or we deliver it to your address.Jessica: Please send it to me. I’m at TAF; that’s 46 Revolutionary Road. Tell the courier to ask for Jessica at reception. I will pay cash on delivery. Thank you!Agent: You’re welcome. It’ll be delivered this afternoon.Jessica: Thank you. Goodbye.Key:1.warming upa.seven thirty; half past sevenb.nine fifteen; a quarter past ninec.eleven forty five; a quarter to twelved.one fifty eight2.extensive listeninga. False book an air ticketb. False Please send it to me.Task 2 Watching Airport Check-inObjective: students learn how to check in at airport.Procedures:Step 1: students get prepared for the video clip about airport check-in by finishing warming up. Step 2: students watch the video clip extensively to get a global understanding. Check students’comprehension by finishing extensive watching.Step 3: students listen to the conversation intensively to get a detailed understanding. Check students’ comprehension by finishing intensive watching.Step 4: students review expressions concerning airport check-in in language summary.Script:(Bruce Anderson is checking in at the airport.)Staff A: May I have your ticket and passport, Sir?Bruce: Certainly. Here you are.Staff A: Thanks. Would you care for a window seat or an aisle seat?Bruce: It doesn’t matter, Either will do.Staff A: OK. Mr. Anderson, your seat is in Row 9, Seat A.Bruce: Thank you.Staff A: Do you have any luggage to check in?Bruce: Yes, I have one bag to check in and I have a small carry-on case. What’s the luggage allowance?Staff A: 20 kilos per passenger. Your bag is only 9 kilos, well under the allowed weight.Bruce: Thanks.Staff A: Here’s your boarding card, Sir. Your flight is boarding at Gate 6. Departure is over there and Security is just beyond.Bruce: Alright. Thank you.…Staff B: Sir, please walk through the scanner.Bruce: OK.(The alarm light turns red and when Bruce walks through the scanner.)Staff B: Excuse me, can you stand here and put your arms out? (Frisking…) What’s in your pocket?Bruce: A cigarette lighter.Staff B: I’m sorry, Sir. But lighters are not allowed on the plane.Bruce: Oh bother. I’ll leave it behind.Staff B: Thank you, Sir. Could you please open your bag? What’s this liquid?(Taking a bottle of liquid out of the suitcase)Bruce: It’s syrup for my sore throat. Not allowed either?Staff B: It’s OK. It’s less than 100ml so you can take it on board. Thank you for your cooperation. Key:1.warming- upa.knife, daggerb.rifle, handgunc.hammer, screwdriverd.gasoline, ethanol2.extensive watchinga. False well under the allowed weightb. False But lighters are not allowed on the plane.3. intensive watchinga. Cb. Bc. Cd. B4. language summarya. 行李托运b. 随身携带的小提箱c. 免费携带行李限额d. 登机牌e. 带上飞机Task 3 SpeakingObjective: This part aims at guiding students to practice the skills they’ve learned in Listening & Watching. The task is designed to help students achieve free communication skills in organizing a schedule, booking a ticket, checking in at the airport and meeting a client.Procedures:Step 1: explain the task and lead students to go through the given schedule.Step 2: have students work in pairs to describe the schedule. Encourage them to make sentences that vary in structure. Circulate to provide help if necessary.Step 3: call on volunteers or selected pairs to read aloud to the class and ask other students to comment or improve.Sample:1.I will have a full schedule on September 14th.2.I will have a meeting with the production team at 9: 30 in the morning.3.At 11:45 a.m., I will have a lunch appointment with Mr. Smith, a designer fromUTO Advertising.4.In the afternoon, I will visit a supplier’s workshop at 3:00.5.At half past four, I will pick up Mary (Tim’s daughter) after her piano lesson. Unit 4Unit objectives: students are introduced to the vocational skills covered in this unit and get a general idea of the typical working situations concerning money in the workplace. Procedures:Step 1: Elicit typical workplace situations from students.Step 2: ask students to read unit objectives to get a clearer idea.Step 3: remind students to bear the objectives in mind while studying.Step 4: explain new words or expressions if necessary.Task 1 listening Travel Expense PolicyObjective: students can understand a typical corporate travel expense policy.Procedures:Step 1: students get prepared for the conversation of the travel expense by finishing warming up. Step 2: students listen to the conversation extensively to get a global understanding. Check students’ comprehension by finishing extensive listening.Step 3: students listen to the conversation intensively to get a detailed understanding. Check students’ comprehension by finishing intensive listening.Step 4: students review expressions concerning a company’s reimbursement in language summary. Script:(Jenny will go to Chicago on business. Now she’s going to the Finance Department to ask her colleague, Ada, about the company’s travel expense policy.)Jenny: Excuse me. I’m Jenny from the Sales & Marketing Department.Ada: Good morning. What can I do for you?Jenny: I’m going away on business next month, and I want to know about our policy on travel expenses.Ada: OK. Well, cash cannot be drawn in advance for business travel, so you have to pay out of your own pocket.Jenny: So when I get back, how will the company reimburse my expenses?Ada: You have to save all the receipts from your trip and then attach them to your expenses claim form in order for them to be reimbursed. If there’s no receipt, the company can’t make a reimbursement.Jenny: I see. What about the maximum daily allowance?Ada: That depends on where you go. According to company policy, it’s $40 per day for business trips abroad, and 140RMB for any domestic travel.Jenny: OK. Er…I’m going to Chicago. Do I need to have a credit card with me?Ada: It would be better to have one. It’ll be more convenient but it needs to be an international credit card, of course.Jenny: Do I also have to take cash, US dollars then?Ada: Sure. Usually people use cash for cheaper items and sometimes cards are not accepted, so you have to pay them in cash.Jenny: Thank you very much.Ada: You’re welcome.Key:1.warming-upa.Methods of payment (Can you use a credit card? If not, will you pay out of your ownpocket, or can you request a cash in advance?)b.Reimbursable expenses (Typically these are transportation, mileage, meals, andaccommodation. You’ll probably have a certain amount you can spend on meals each day, for example.)c.Non-reimbursable expenses (For example, most companies will pay for meals, but notalcoholic beverages.)d.Documentation (Know what documentation you’ll need to accompany your expensesreport paperwork.)e.Claim deadlines (How soon must you submit your paperwork to get reimbursed?)2.extensive listeninga.False …I want to know about our policy on travel expenses.b.True It would be better to have one. Sure, …so you may have to pay in cash.3.intensive listeninga. Cb. Ac. BTask 2 Watching Applying for a Credit CardObjective: students learn how to apply for a credit card.Procedures:Step 1: students get prepared for the video clip about applying for a credit card by finishing warming up.Step 2: students watch the video clip extensively to get a global understanding. Check students’comprehension by finishing extensive watching.Step 3: students listen to the conversation intensively to get a detailed understanding. Check students’ comprehension by finishing intensive watching.Step 4: students review expressions concerning the usage of credit cards in language summary. Script:(In the bank)Jenny: Hello! I want to apply for a credit card.Clerk: we have several kinds of cards: Peony EMV Standard Credit Card, Peony RMB Credit Card and Peony Dual Currency Credit Card. Which one would you like?Jenny: Er…, well, I’m traveling abroad next month, so I guess I need an international card. Clerk: OK, what about applying for a Peony Dual Currency Credit Card? It can be used at home and abroad. And it can be settled in both RMB or US dollars.Jenny: That suits me. How can I buy goods and services with the Peony Dual Currency Credit Card?Clerk: You can use it at any store with a VISA or MasterCard logo and withdraw local currency from ATMs displaying the Cirrus logo.Jenny: I see. How do I apply for it?Clerk: Please fill out this Application Form. Could you show me your ID card please?Jenny: Yes. Here you are… (While filling in the form) Should I choose a gold card or a classic card? What’s the difference between them?Clerk: Well, with a gold card you can get a credit limit up to 50,000 yuan, but it’s only 20,000 yuan for a classic card.Jenny: I see. (Finishing filling the form) Here you are. When will I get my card?Clerk: We’ll mail you the card within 10 working days.Jenny: Thanks a lot.Clerk: My pleasure.Key:1.warming-upYou may refer to Business Notes for information about VISA and MasterCard.Unionpay: As the bankcard association in China, UnionPay operates an inter-banktransaction settlement system through which the connection and switch between bankingsystems and the inter-bank, cross-region and cross-border usages of bankcards issued byassociate banks could be realized.2.extensive watchinga. False …I need an international cardb. False Yes. Here you are… We’ll mail you the card within…3. intensive watchinga. RMB; US dollarsb. VISA; MasterCardc. credit limitd. 10Task 3 SpeakingObjective: This part aims at guiding students to practice the skills they’ve learned in Listening & Watching. The task is designed to help students achieve communicative competence in handling their business travel expenses..Procedures:Step 1: explain the task and lead students to look through the uncompleted conversation.Step 2: have students work in pairs to complete the conversation. Circulate to provide help ifnecessary.Step 3: call on volunteers or selected pairs to read aloud to role-play the conversation to the class. Sample:A: Good morning, John. I’m traveling on business next week. I’ve heard our company has a new policy on travel expenses?B: Yes, we have introduced/started/drawn up a new policy on travel expenses?A: What is it?B: First thing first, cash cannot be drawn in advance for business travel.A; So, I have to pay out of my own pocket?B: Yes. When you get back, the company will reimburse your expenses.A: What about the daily allowance for the trip, then?B: $50 per day for business trips abroad and 150 RMB for domestic travel.A: Thank you very much.B: You’re welcome.。

secre‎t arie‎s may‎be k‎n own ‎b y a ‎v arie‎t y of‎othe‎r tit‎l es‎通过各‎种其他的秘‎书可能是已‎知的a‎l thou‎g h al‎l of ‎t hese‎titl‎e s sh‎a re t‎h e co‎m mon ‎t heme‎of a‎d mini‎s trat‎i ve t‎a sks‎虽然所有‎这些标题常‎见管理任务‎的主题分享‎th‎e y ma‎y ref‎l ect ‎d iffe‎r ent ‎t ypes‎of s‎e cret‎a rial‎jobs‎他们‎可能反映了‎不同类型的‎秘书工作‎secr‎e tari‎a l po‎s itio‎n s ar‎e qui‎t e ol‎d秘书的‎立场是很老‎新‎职业综合英‎语unit‎1-uni‎t8 re‎a ding‎A 参考‎译文‎‎‎‎‎谷‎歌‎‎上过‎互联网的人‎都见过谷歌‎，许多人要‎在互联网上‎查找某方面‎的信息时，‎他们都会去‎“谷歌”一‎下。

作为全‎世界最有名‎的互联网搜‎索引擎，谷‎歌是网络业‎界功成名就‎的最好范例‎之一。

‎‎‎谷‎歌始于19‎96年1月‎斯坦福大学‎博士生拉里‎?佩奇的一‎个研究项目‎。

为了找到‎一种能帮助‎网络用户搜‎索到相关网‎页的更好方‎法，佩奇设‎想可以通过‎检索网页之‎间的关系来‎实现。

他认‎为其他网页‎链接最多的‎那些网页一‎定是最受欢‎迎的，这项‎技术结果看‎起来是成功‎的。

‎‎‎‎‎佩奇和他‎的合作伙伴‎谢尔盖?布‎林于199‎8年9月7‎日创建了自‎己的公司，‎并在之后的‎一周注册了‎g oogl‎‎这一网址。

‎这个搜索引‎擎很快声名‎鹊起，20‎00年谷歌‎开始在自己‎的网站出售‎广告。

在投‎资者的热情‎资助下，经‎过几年的发‎展，谷歌上‎市了，谷歌‎的很多雇员‎一夜之间成‎了百万富翁‎。

‎‎‎‎谷‎歌最近收购‎了互联网最‎大的视频共‎享网站Yo‎u Tube‎.com，‎而且每天都‎在不断增加‎一些新功能‎，如工具栏‎、邮件和广‎告。

《新职业英语》“机电英语”Unit1-4课文翻译第1单元reading A：蓝天模具——创造辉煌蓝天模具公司是中国最著名的挤压式模具生产厂家之一。

我们拥有TA 模具公司和TC 模具公司两家分公司、四个级别的模具和上百种产品组。

TA 模具公司建于1993 年，占地面积达30英亩，位于久负盛名的“模具之乡”和“塑料王国”之称的城市——浙江省宁波市。

2007 年，为了扩大企业进军世界市场，我们又新建一个TC 模具公司。

作为经验丰富的专业的模具生产商，我们已创立了一套独特而完整的挤压式集成系统模具制造理论。

我们在模具设计、热塑精密缓动控制、PVC 低发泡技术、WPC 原料配方、挤压成型操作技术等方面都处于领先地位。

我们研发的众多模具产品被广泛地用于建筑材料业、装饰业、包装等行业，包括日常生活用品。

我们致力于在各个领域创造辉煌。

为了达成这样的目标，我们与客户紧密合作，共同努力，以最具有竞争力的价格、最优的品质满足客户要求。

能够为客户提供专家支持与建议，并为客户选择或开发符合自身要求的高效的模具产品提供解决方案，我们感到很自豪。

我们的技术团队能够为您业务的各个阶段提供服务，并为客户提供现场操作培训，以使客户能够更有效地使用产品。

除此之外，我们不满足于现状，从未停止过前进的脚步，不断追求提高产品服务与质量。

由于我们有丰富的经验、先进的设备和高效的生产体系，我们的产品已出口40 多个国家和地区，包括欧洲、美洲、东南亚和中亚等。

我们将尽力为全球的客户提供中国最好的挤压式模具和全方位的技术支持。

我们愿和您携手共创灿烂美好的明天！第1单元reading B：建立商务关系建立商务关系是开发贸易关系的第一步。

由于业务增长和开拓在很大程度上有赖于业务关系的建立，因此，适当得体的贸易信函是至关重要的。

欲与对方通过信函建立业务联系时，一定要告诉对方你是如何得知对方信息以及你们的主要业务领域，然后陈述目的和需求，最后表达你们想与对方在未来建立合作的诚挚愿望。

Unit 1 LiaisonReading ATask 2 1-B2-A3-E4-D5-CTask 3①New Technology Developer Inc;②The invention of Legend Chinese character card, the creation of “one-touch-to-the-net”computers, and the development of the collaborative application technology;③To prepare for its expansion into the overseas market;④Lenovo’s main businesses include developing, manufacturing and marketing high-quality PC products andvalue-added services;⑤Lenovo’s values are customer satisfaction, innovative spirit, accuracy and trustworthinessTask 3 1-A2-J3-E4-B5-C6-F7-D8-G9-H10-IReading BTask 1 ①broadband;②multimedia;③design;④packages;⑤helpTask 2 DCDATask 3 1-C2-A3-D4-E5-H6-J7-F8-G9-B10-IWritingTask ①interest;②series;③choosing;④career training;⑤sales manager;⑥agreed;⑦discount;⑧contract;⑨brochures;⑩equipmentVocabulary and StructureTask 1 ①vision;②innovation;③breakthrough;④core;⑤additional;⑥consumer;⑦facilities⑧strive;⑨contribute to;⑩bear in mindTask2①additional;②expanded/expands;③competition;④broadening;⑤accuracy;⑥trustworthy;⑦innovate;⑧consumed;⑨recommend;⑩stylishTask 3①vision;②update;③features;④contributed to;⑤located;⑥clipping;⑦built-in;⑧expectation;⑨enquired;⑩marketingTask 4 1-2;2-1;3-3;4-4;5-6;6-5;1-2;2-1;3-4;4-3;5-6;6-5Unit 2 Design ProposalWarming-upTask ①email②website③ISP④LANReading ATask 3 FTFFFFTask 4 1-B2-I3-E4-A5-H6-F7-D8-C9-G10-JReading BTask 1 DAEBFCTask 2 FTFFFTask 3 ①LAN design;②LAN maintenance;③upgrade;④wireless LAN;⑤firewall;⑥VideoConferenceWritingTask ①LAN Design Assistant②design and implement③Develop and maintain④technical support⑤Associate degree⑥LAN, network security and Office tool⑦shr@ Vocabulary and StructureTask 1 1-E2-P3-H4-G5-I6-O7-M8-B9-N10-ATask 2 ①connecting②means③provide④frequent⑤network⑥sharing⑦applying⑧equipment⑨learning⑩are askedTask 3 ADDDABDATask 4 DBACUnit 3 Product TestReading ATask 2 1-5;2-3;3-4;4-1;5-2Task 3 ①The familiarity with HTML and CSS and the ability to realize the special difficulties faced by users;②It is to reduce possible problems the invalid code causes;③Because not all people use the mouse to browse websites;④Because not all people use the mouse to browse websites;⑤Good web presence is not only morally correct, but also can increase the potential customer base;Task 4①familiarity;②bug;③spellchecker;④via;⑤online;⑥solution;⑦considerReading BTask 1 TTFFFFTask 2亲，2;4;6;7要打对勾勾哦......Task 3 ①provide a bug-free , reliable;quite necessary;a testing for the software system;②be very happy;generate profit for us;③be good at communicating with program developers;assure the successful launch of the product;④the objectives, scope and approach of a software testing WritingTask ①Goal;②Schedule;③Cases;④Code;⑤Interface;⑥Environment;⑦Hardware;⑧Tools;⑨Bug;⑩ReleaseVocabulary and StructureTask 1 AACCBADDBDDBCBCBCBTask 2 ①increased;②valuable;③functions;④designed;⑤solution;⑥checked;⑦access;⑧qualified;⑨Failure;⑩SuccessfulTask 3 1-C2-B3-D4-B5-A6-A7-B8-C9-B10-D11-B12-C13-A14-A15-DUnit 4 Sales of IT ProductsReading ATask 2①1;②2-3;③4-6;④7-8;⑤9Task 3 ①Careful research, proper introduction and good follow-up;②Sending out a short poll is a quick and easy way to research the market;③It is for an assessment of the things you may be able to offe;④The basic elements are: who you are, what you offer, where you are located, and how to contact you;⑤By focusing on one or two particular needs the customers have that you can take care of for them;⑥You can give a call back or a reply message. offer coupons, discounts or a free item.Task 4 1-G2-C3-I4-K5-N6-B7-L8-F9-M10-D11-A12-H13-O14-E15-JReading BTask 1亲，1;2;4;5;10;11;12要打对勾勾哦......Task 2①Create fresh designs and eye-catching marketing campaigns；②“Wow!”is what sells；③Give a call back or a reply message to thank them again for inquiring. Offer coupons, discounts or a free item.Task 3 ①examines;has recently introduced;②becomes the top;increased profits;③economic crisis;around the globe;④starts;how the company is.WritingDear Justin,First, I’d like to thank you for your interest in our 3G phones.As you know, we just launched our 3G product line. Right now we offer two models of 3G phones, T1 and T2, both new to the market. We’re pleased to tell you we’re selling T1 at a special price with 10% immediate discount this month. If you prefer T2, you also get a good deal. Buy T2 in full price, and you will get an extra battery worth 200 yuanfor free.Thank you for considering our products again. If you have any other questions, feel free to email us again. We’ll be glad to answer them for you.Yours sincerelyVocabulary and StructureTask 1 1-A2-D3-B4-C5-A6-C7-B8-C9-C10-A11-B12-A13-C14-C15-DTask 2 BCBDD;DDCTask 3 ①decide;②easily;③worse;④specialized;⑤awakened;⑥sixtieth;⑦relaxing;⑧musician;⑨advises/advised;⑩confidentTask 4 CDCAD;BCBDB;ACDBD;BDACDUnit 5 Sales of IT Products (11)Warming-upTask 1亲，第一列都是US；第二列都是China，第三列都是UK的哦......Task 2 这题真心没的意思，哥就不做了哈......Reading ATask 2①答案就是reading A的三四段，单词太多我就不打了，体谅一下吧，手指抽筋了呢...②Their “I will”commitment keeps them going through difficult times;③It means the unsuccessful salespersons spend much of their time complaining instead of taking actions to make a change;④One can get started by analyzing a sale that has been recently lost;⑤They are always brutally honest with themselves;⑥If they make the commitment, do as what top sellers do over time and consistently, they are sure to succeedTask 3 A(N)-2B(Y)-4C(N)-1D(Y)-3E(Y)-5Task 4 CACBCReading BTask 1 FFTTFTTask 2①new contacts search;②Safari web browser;③maps with GPS;④multi-touch interface;⑤advanced software.Task 3①using cell phones to browse websites;②combines sound and picture in one;③the most revolutionary;an ideal telephone;④displayed in any order;⑤presents web pages as they appear on the computer.WritingTask ①Wang yi;②1371177XXXX;③Room 507,Building 15,Peace Road,Beijing;④第一个方框划勾勾;⑤150 Short Message Plan;⑥200 Short Message Plan⑦;⑧;⑨第一个方框划勾勾. Vocabulary and StructureTask 1 1-B2-D3-A4-B5-C6-C7-D8-A9-D10-A11-B12-C13-A14-D15-BTask 2①personally;②Unsuccessful;③difference;④painful;⑤willingly;⑥regularly;⑦brutality;⑧revolutionary;⑨developed;⑩combination.Task 3①combine;with;②come up with;③responsible for;④in control;⑤on a regular basis;⑥in detail;⑦take action;⑧signed up.Task 4 1-C-it provides;2-C-analyzing;3-C-were;4-A-must haverained;5-D-loss;6-B-when;7-B-understood;8-A-that matters;9-A-live;10-C-which.Unit 6 After-sales ServiceReading ATask 2 CBATask 3 1-5;2-4;3-2;4-3;5-1Task 4 ①Go to the “Add/Remove programs”of your control panel and download software from the Internet can help remove programs;②Hard drive is constantly adding unneeded files;③The startup icons use up memories;④Defragmenting your hard drive would be like the box of nails still sealed, all neat and tidy and easy to get at;⑤Malware is the software which could do damage to your computer system.Reading BTask 1①21-day period;②5 to 7 workdays;③The customer has to call Technical Support before exchanging a product;④The return material authorization number;⑤The company will pay for the return shipping.Task 2 FTFTTask 3 6413725WritingTask ①Clean your computer’s drive regularly;②Remove invalid registry entries;③remove unneeded startup items;④Defragment your hard drive;⑤Scan/Remove malware.Vocabulary and StructureTask 1 1-H2-O3-E4-D5-B6-J7-F8-M9-K10-A11-N12-L13-C14-I15-GTask 2①tend to;②discount;③scanned;④account;⑤do damage to;⑥remove;⑦use up;⑧handle;⑨virus;⑩credit.Task 3①Add/Remove programs;control panel;remove;②Malware;do damage to;viruses;③returns;exchanges;delivery;④refund;discount;apply.Unit 7 TroubleshootingWarming-upTask 1 CABEDReading ATask 2 亲，1;3;4;6;7要打对勾勾哦......Task 3 1-C2-E3-A4-B5-DReading BTask 1 1-E2-H3-G4-B5-C6-J7-A8-F9-D10-ITask 2 TTFFTTTask 3所有产品的保修期将在下面详细说明。

Unit1 1. 这一切不是一朝一夕可以实现的。

(achieve All this cannot be achieved overnight. 2. 下午六点钟左右体育馆通常很忙。

(tend to The gym tends to get very busy at around 6 o’clock in the afternoon. 3. 这个地区现在不安全还是远离它为好。

(stay away from This area is not safe at the moment, so it’s better to stay away from it. 4. 就销售而言他们是该地区五大超市之一。

(in terms of They are one of the top five supermarkets in the area in terms of sales. 5. 这间房既要作卧室又得作客厅。

(serve as This room has to serve as both bedroom and living room. 6. 生产部负责监督这个项目的进展。

(monitor The production department is responsible for monitoring the progress of this project. 7. 上个月经理忙于一项对营销活动的研究工作。

(be involved in The manager was involved in a research on marketing activities last month. 8. 现在许多大公司都利用网站来推销他们的产品和服务。

(promote Many big companies now use websites to promote their products and services. Unit2 1. 在这所新医院上面已经花费了大笔资金。

新职业英语-基础篇-unit-4Title Unit Five ProductTeaching objectives &demands 1 New words and expressions of reading A&B2 Improve students' listening, speaking and writing abilities3 Strategies and methods of reading and listening4 The catalog of products5 Learn some useful expressions in catalogs6 How to make a catalog?Teaching important & difficult points 1 Important and useful words and expressions2 The main idea of Reading A & B3 Useful expressions in catalogs4 Describing products5 Writing of catalogs6 Subject-Verb AgreementTeaching methods Communicative approachTask-based teachingProject-based teachingActivity Teaching Approach; Question-answer Teaching Approach.Teaching contents andtime allotmentTeaching contentsTimeallotment Warming-up & Reading AReading B & Listening and Speaking &WritingMini-project & Language Lab & Self-study Room4 periods4 periods3 periodsTeaching procedures Step 1 Revision1) Check the homework2) Dictation (Unit 3)Step 2 Warming-up1) Work in pairs. Choose one product from each pair and explain why.2) Ask Ss to role-play their dialogs.3) Discuss: what factors do you need to consider before youbuy a product? Which one is the most important for you? why?Suggested answers:Before you make purchase of any product, there are some factors you should consider.●Necessity: Do you really need this?●Property: Do I really like this? Am I really satisfied with thequality, color, shape, packaging, etc.●Price: Do I have any spare money right now? is it a bargainor is it too much money?●Brand: What brand is the best choice for my purchase?●After-sales service: Does it come with a warranty?●Shipment: How can it be sent to house?Step 3 Reading A1) New words and phrasesA) Read aloud the new words and the text.B) Ask students to read the words and phrases after the teacher.2) SkimmingA) Ask students to read the text as quickly as they canand tried to get the main idea of this passage.B) Ask students to read the text again , then finish Task1 on P523) Language points① I’d design an alarm clock with a moving snooze button that would be an easy target the first time I hit it. Then it becomes harder to locate after each attempt, so that it would keep ringing until I’m fully awake.alarm n. 警报，警告器；惊慌e.g. 1. I felt a growing sense of alarm when he didn't return that night.2. She decided to sound the alarm. 她决定发出警报。