步入商界BBC商务英语中英文全20课(可直接打印_精心整理)

商务英语词汇大全abroad adv. 在国外，出国，广泛流传absence n. 缺席，离开absent adj. 不在，不参与absenteeism n.（经常性）旷工，旷职absorb v. 吸收，减轻（困难等）作用或影响abstract n. 摘要access n. 接近（或进入）的机会，享用权v.获得使用计算机数据库的权利accommodation n.设施，住宿account n.会计账目accountancy n会计工作accountant n.会计accounts n.往来账目account for解释，说明account executive n.（广告公司）客户经理accruals n. 增值，应计achieve v. 获得或达到，实现，完成acknowledge v. 承认，告知已收到（某物），承认某人acquire v.获得，得到acquisition n收购，被收购的公司或股份acting adj. 代理的activity n.业务类型actual adj. 实在的，实际的，确实的adapt v. 修改，适应adjust v.整理，使适应administration 实施，经营，行政administer v.管理，实施adopt v. 采纳，批准，挑选某人作候选人advertise v. 公布，做广告ad n.做广告，登广告advertisement n.出公告，做广告advertising n.广告业after-sales service n.售后服务agenda n.议事日程agent n.代理人，经纪人allocate v.分配，配给amalgamation n合并，重组ambition n. 强烈的欲望，野心amortize v. 摊还analyze v 分析，研究analysis n.分析，分析结果的报告analyst n. 分析家，化验员annual adj.每年的，按年度计算的annual general meeting （AGM）股东年会anticipate v. 期望anticipated adj. 期待的appeal n.吸引力apply v. 申请，请求；应用，运用applicant n. 申请人application n.申请，施用，实施appointee n.被任命人appraisal n.估量，估价appreciate v. 赏识，体谅，增值appropriate v.拨出（款项）approve v. 赞成，同意，批准aptitude n.天资，才能arbitrage n.套arbitration n.仲裁arrears n. 欠账assemble v.收集，集合assembly line n. 装配线，流水作业线assess v. 评定，估价asset n. 资产current asset n.流动资产fixed asset n.固定资产frozen asset n. 冻结资产intangible assets n.无形资产liquid assets n.速动资产tangible assets n.有形资产assist v. 援助，协助，出席audit n. 查账，审计automate v. 使某事物自动操作average n.平均，平均水准awareness n. 意识；警觉backing n.财务支持，赞助backhander n. 贿赂backlog n. 积压（工作或订货）bad debt 死账（无法收回的欠款）balance n. 收支差额，余额balance of payments n. 贸易支付差额balance sheet n. 资产负债表bankrupt adj.破产的bankruptcy n.破产bank statement n. 银行结算清单（给帐户的），银行对账单bar chart n. 条形图，柱状图bargain v. 谈判，讲价base n. 基地，根据地batch n. 一批，一组，一群batch production批量生产文案大全bear market n.熊市beat v. 超过，胜过behave v. 表现，运转behavior n. 举止，行为，运转情况below-the-line advertising 线下广告，尚未被付款的广告benchmark 衡量标准benefit n. 利益，补助金，保险金得益fringe benefits附加福利Sickness benefit 疾病补助费bid n. 出价，投标takeover bid n. 盘进（一个公司）的出价bill n.账单，票据billboard n. （路边）广告牌，招贴板black adj.违法的in the black 有盈余，贷方black list黑名单，禁止贸易的（货物、公司及个人）名单black Monday n.黑色星期一，指1987年10月国际股票市场崩溃的日子blue chips蓝筹股，绩优股blue-collar adj.蓝领（工人）的Board of Directors n.董事会Bond n.债券Bonus n. 津贴，红利books公司账目book value n. 账面价值，（公司或股票）净值bookkeeper n. 簿记员，记账人boom n. 繁荣，暴涨boost v. 提高，增加，宣扬bottleneck n. 瓶颈，窄路，阻碍bottom adj. 最后的，根本的 v. 到达底部，建立基础bounce v. 支票因签发人无钱而遭拒付并退回brainstorm n./v.点子会议，献计策, 头脑风暴branch n. 分支，分部brand n. 商标，品牌brand leader n.占市场最大份额的品牌，名牌brand loyalty n.（消费者）对品牌的忠实break even v. 收支相抵，不亏不盈break even point 收支相抵点, 盈亏平衡点breakthrough n. 突破brief n. 摘要brochure n. 小册子broker n. 经纪人，代理人bull market 牛市budget n. 预算bulk n. 大量（货物）adj. 大量的bust adj. 破了产的buyout n. 买下全部产权CAD(=Computer Aided Design) 计算机辅助设计call n. 打电话call on v. 呼吁，约请，拜访campaign 战役，运动candidate n.求职者，候选人canteen n. 食堂canvass v. 征求意见，劝说capacity n. 生产额，（最大）产量caption n. 照片或图片下的简短说明capital n. 资本，资金capture v. 赢得cash n. 现金，现付款v. 兑现cash flow n. 现金流量case study n. 案例分析catalogue n. 目录，产品目录catastrophe n. 大灾难，大祸CEO=Chief Executive Officer（美）总经理chain n. 连锁店challenger n.挑战者channel n.(商品流通的)渠道charge n. 使承担，要（价），把…记入…chart n. 图表checkout n.付款台chief adj. 主要的，首席的，总的CIF, c.i.f.成本保险费加运费circular n.传阅的小册子（传单等）circulate v.传阅claim n./v.要求，索赔client n.委托人，顾客cold adj. 没人找上门来的，生意清淡的commercialize v.使商品化commission n.佣金commitment n.承诺commodity 商品，货物company n. 公司limited (liability) company 股份有限公司public limited company (plc) n.股票上市公司compensate v. 补偿，酬报compensation n补偿，酬金compete v.比赛，竞争competition n.比赛，竞争competitor n.竞争者，对手competitive adj.竞争性的文案大全component n. 机器元件、组件、部件，部分concentrated marketing n. 集中营销策略condition n.条件，状况configuration n.设备的结构、组合conflict n. 冲突，争论conglomerate n. 综合商社，多元化集团公司consolidate v. 账目合并consortium n.财团constant adj. 恒定的，不断的，经常的consultant n. 咨询人员，顾问，会诊医生consumables n.消耗品consumer durables n.耐用消费品(如：洗衣机) consumer goods n.消费品，生活资料contingency n. 意外事件continuum n.连续时间contract n. 合同，契约contractor n.承办商，承建人contribute v. 提供，捐献contribution n贡献，捐献，税conversion n. 改装，改造conveyor n. 运送，传递，转让core time n.（弹性工作制的）基本上班时间（员工于此段时间必须上班，弹性只对除此以外的时间有效）cost n. 成本 fixed costs固定成本running costs 日常管理费用variable costs可变成本cost-effective adj.合算的，有效益的costing n.成本计算，成本会计credit n.赊购，赊购制度credit control 赊销管理（检查顾客及时付款的体系）letter of credit信用证credit limit赊销限额credit rating 信贷的信用等级，信誉评价creditor n.债权人，贷方creditworthiness n.信贷价值，信贷信用crisis n.危机，转折点critical adj. 关键的*criticalpath analysis n. 关键途径分析法currency n.货币，流通current adj. 通用的，现行的Current account 往来账户，活期（存款）户current assets n.流动资产current liabilities n. 流动负债customize v. 按顾客的具体要求制造（或改造等）；顾客化cut-throat adj. 残酷的，激烈的cut-price a. 削价（出售）的CV(=curriculum vitae)n. 简历，履历cycle time n.循环时间damages n.损害，损失deadline n. 最后期限deal n. 营业协议，数量v. 交易dealer n. 商人debit n. 借方，欠的钱v.记入账户的借方debt n. 欠款，债务to get into debt 负债to be out of debt 不欠债to pay off a debt 还清债务debtor n.债务人aged debtors 长期债务人declare v.申报，声明decline n./v. 衰退，缓慢，下降decrease v. 减少deduct v.扣除，减去default n. 违约，未履行defect n. 缺陷defective adj.有缺点的defer v. 推迟deferred payments n. 延期支付deficit n. 赤字delivery cycle n.交货周期demand management n.需求规划decorticated adj. 消极的，冷谈的deposit n. 储蓄，预付（定金）depot n. 仓库depreciate v.贬值，（对资产）折旧depressing adj. 令人沮丧的deputy n. 代理人，副职，代理devalue v. 货币贬值（相对于其它货币）diet n. 饮食，食物，特种饮食differentiation n. 区分，鉴别dimensions n. 尺寸，面积，规模direct v管理，指导director n.经理，主管Managing Director n.总经理direct cost n. 直接成本direct mail n.（商店为招揽生意而向人们投寄的）直接邮件direct selling n.直销，直接销售directory n.指南，号码簿文案大全discount n.折扣，贴现dismiss v.让……离开，打发走dismissal n. 打发走dispatch n./v. 调遣display n./v. 展出，显示dispose v.安排，处理（事务）dispose of 去掉，清除distribution n分配，分发，分送产品diversify v.从事多种经营；多样化divest v.剥夺dividend n. 股息，红利，年息division n. 部门dog n. 滞销品down-market a./ad.低档商品的down-time/downtime n. 设备闲置期DP(=Data Processing) n. 计算机数据处理，计算机数据处理部门dramatic adj. 戏剧性的drive积极性，能动due adj. 应付的，预期的dynamic 有活力的earnings n. 工资,收入efficiency n. 效率endorse v.背书，接受engage v. 雇用entitle v. 授权entitlement n.应得的权利holiday entitlement n. 休假权equity n.股东权益equity capital股本equities 普通股，股estimated demand n.估计需求evaluate v. 估价，评价eventual adj.最终exaggerate v. 夸张exceed v. 超过exhibit n.展览，表现expenditure n花费，支出额expense n.费用，支出expense account n. 费用帐户expenses n.费用，业务津贴expertise n.专长，专门知识和技能exposure n.公众对某一产品或公司的知悉；广告所达到的观众总数facilities n.用于生产的设备、器材facilities layout n.设备的布局规划、计划facilities location n.设备安置factoring n.折价购买债券fail-safe system n.安全系统feasibility study n.可行性研究feedback n. 反馈，反馈的信息field n.办公室外边，具体业务file n. 文件集，卷宗，档案，文件v. 归档fill v. 充任finance n. 资金，财政v. 提供资金financial adj. 财政的financing n. 提供资金，筹借资金finished goods n. 制成品firm n. 公司fire v. 解雇fix v. 确定，使固定在fix up v. 解决，商妥fiscal adj. 国库的，财政的flagship n. 同类中最成功的商品，佼佼者flexible adj. 有弹性的，灵活的flextime n. 弹性工作时间制flier(=flyer) n. 促销传单float v. 发行股票flop n. 失败flow shop n. 车间fluctuate v. 波动，涨落，起伏FOB, f.o.b n. 离岸价follow-up n. 细节落实，接连要做的事forecast v. 预测four P's 指产品produce、价格price、地点place、促销promotionframework n. 框架，结构franchise n. 特许经销权v.特许经销franchisee n. 特许经营人franchiser n.授予特许经营权者fraud n. 欺骗freebie n.(非正式的）赠品，免费促销的商品freelance n.& adj. 自由职业者（的）funds n. 资金，基金futures n. 期货交易gap n. 缺口，空隙gearing n. 配称（即定息债务与股份资本之间的比率）gimmick n. 好主意，好点子goal n. 目标going adj. 进行的，运转中的going rate n. 产品的市场价格文案大全goods n. 货物，商品goodwill n. 声誉go public v. 首次公开发行股票grapple with v. 与……搏斗，尽力解决grievance n. 申诉，抱怨gross adj. 总的，毛的gross margin n. 毛利率gross profit n. 毛利gross yield n. 毛收益gradually adv. 逐渐地group n. （由若干公司联合而成的）集团grow v. 增长，扩大growth n. 增长，发展guarantee n. 保证，保单guidelines n. 指导方针，准则hand in v. 呈送hand in one's notice 递交辞呈handle v. 经营hands on adj. 有直接经验的hard sell n. 强行推销hazard n. 危险，危害行为head n. 主管，负责health and safety n. 健康和安全hedge n. 套期保值hidden adj. 隐藏的，不明显的hierarchy n. 等级制度，统治集团，领导层hire v. 雇用hire purchase n. 分期付款购物法hit v. 击中，到达holder n. 持有者holding company n. 控股公司hostile adj. 不友好的，恶意的HRD n. 人力资源发展部human resources n. 人力资源hype n. 天花乱坠的（夸张）广告宣传impact n. 冲击，强烈影响implement v. 实施，执行implication n 隐含意义incentive n. 刺激；鼓励income n. 工资或薪金收入，经营或投资的收入earned income 劳动收入，劳动所得unearned income 非劳动收入，投资所得increment v. 定期增加incur v 招致，承担indemnity n. 偿还，赔偿index n. 指数，索引retail price index 零售价格指数indirect costs n. 间接成本induction n. 就职industrial adj. 工业的industrial action n.（罢工、怠工等）劳工行动industrial relations n. 劳资关系inefficiency n. 低效率，不称职inflate v. 抬高（物价），使通货等）膨胀inflation n. 通货膨胀infringe v. 违法，违章initial adj. 初步的innovate v. 革新input n. 投入insolvent adj. 无清偿力的installment n. 部分，分期付款insure v. 给……保险，投保insurance n. 保险interest n. 利息，兴趣interest rate n. 利率interim n. 中期，过渡期间intermittent production n. 阶段性生产interview n./v. 面试interviewee n. 被面试的人interviewer n. 主持面试的人，招聘者introduce v. 介绍，提出inventory n. 库存buffer inventory 用于应付突发性需求的存货capacity inventory 用于将来某时使用的存货cycle inventory n. 循环盘存decoupling inventory保险性存货（以应付万一）finished goods inventory制成品存货（盘存）pipeline inventory n. 在途存货raw materials inventory n. 原材料存货work-in-progress inventory在制品盘存（存货）invest v. 投资investment n. 投资investor n. 投资者invoice n. 发票v. 给（某人）开发票irrevocable adj. 不可撤消的，不能改变的issue n. 发行股票rights issue n. 优先认股权IT=Information Technology 信息技术item n. 货物，条目，条款job n. 工作job description 工作说明，职务说明文案大全job lot n. 一次生产的部分或少数产品job mobility 工作流动job rotation 工作轮换job satisfaction 工作的满意感（自豪感）job shop n. 专门车间jobbing n. 为一次性的或小的订货需求而特设的生产制度joint adj. 联合的joint bank account（几人的）联合银行存款账户journal n. 专业杂志jurisdiction n. 管辖（权）junk bonds n. 低档（风险）债券，垃圾债券junk mail n.（未经收信人要求的）直接邮寄的广告宣传just-in-time n. 无库存制度key adj. 主要的，关键的knockdown adj. （价格）很低的know-how n. 专门技术label n. 标签，标牌v.加标签，加上标牌labor n. 劳动，工作，劳动力labor market 劳动力市场labor relations 劳资关系labor shortage 劳动力短缺launch v.推出一种新产品n. 新产品的推出lay-off/layoff n./v. 临时解雇layout n. 工厂的布局lead v. 领先，领导lead time n. 完成某项活动所需的时间leaflet n. 广告印刷传单lease n. 租借，租赁物legal adj. 合法的lend v. 出借，贷款lessee n. 承租人lesser n. 出租人ledger n. 分类帐nominal ledger n. 记名帐purchase ledger n. 进货sales ledger n. 销货帐leverage n. 杠杆比率liability n. 负债liabilities n. 债务license n. 许可证license v. 许可，批准life cycle n. 寿命周期likely adj. 可能的line process 流水线（组装）link n. 关系，联系，环liquid adj. 易转换成现款的liquidate v. 清算liquidity n. 拥有变现力liquidation n. 清理（关闭公司），清算liquidator n. 清算人，公司资产清理人listed adj. 登记注册的listing n. 上市公司名录literature n. （说明书类的）印刷品，宣传品litigate v. 提出诉讼loan n./v. 贷款，暂借logo n. 企业的特有标记lose v. 亏损loser n. 失败者loss n. 损失lot n. 批，量loyalty n. 忠诚，忠实magazine n. 杂志，期刊mail shot n. 邮购maintain v. 维持，保持maintenance n. 维持，坚持major adj. 重大的，主要的，较大的majority shareholding 绝对控股make n. 产品的牌子或型号make-to-order adj. 根据订货而生产的产品make-to-stock adj. 指那些在未收到订货时就已生产了的产品management n. 管理，管理部门middle management n. 中层管理人员senior management n. 高层管理人员managerial adj. 管理人员的，管理方面的manager n. 经理plant manager n. 工厂负责人line manager n. 基层负责人staff manager n. 部门经理助理management accounts n. 管理帐目matrix management n. 矩阵管理management information system(MIS) n. 管理信息系统manning n. 人员配备manpower n. 劳动力manpower resources n. 劳动力资源manual adj. 体力的，人工的，蓝领的manufacture v. （用机器）制造manufacturer n. 制造者（厂、商、公司）manufacturing adj. 制造的文案大全manufacturing industry 制造业margin n. 利润gross margin n. 毛利率net margin n. 净利润mark-up v. 标高售价，加价market n. 市场；产品可能的销量down market adv./ adj. 低档商品地/的up market adj./adv. 高档商品的/地marketing mix n. 综合营销策略，指定价、促销、产品等策略的配合market leader n. 市场上的主导公司market niche n. 小摊位，专业市场的一个小部分market penetration n. 市场渗入market segmentation 市场划分market share n. 市场占有率，市场份额mass-marketing n. 大众营销术master production schedule n.主要生产计划material requirements planning(MRP) n.计算生产中所需材料的方法materials handling n. 材料管理，材料控制maximize v. 使增至最大限度、最大化measure n. 措施，步骤media n. 新闻工具，传媒mass media 大众传媒（如电视、广播、报纸等）merchandising n. （在商店中）通过对商品的摆放与促销进行经营merge v. 联合，合并merger n. （公司，企业等的）合并merit n. 优点，值得，应受method study n. 方法研究middleman n. 中间人，经纪人full milk n. 全脂牛奶skimmed milk n. 脱脂乳minimize v. 使减至最小限度，最小化mission n. 公司的长期目标和原则mobility n. 流动性，可移性moderately adv. 中等地，适度地monopoly n. 垄断，独占mortgage n./v. 抵押motivate v. 激励，激发……的积极性motivated adj. 有积极性的motivation n. 提供动机，积极性，动力motive n. 动机negotiate v. 谈判negotiable adj. 可谈判的，可转让的net adj. 净的，纯的network n. 网络niche n. 专业市场中的小摊位notice n. 通知，辞职申请，离职通知objective n. 目标，目的obsolete adj. 过时的，淘汰的，废弃的offer n. 报价，发盘offer v. 开价off-season adj./adv. 淡季的off-the-shelf adj. 非专门设计的off-the-peg adj. 标准的，非顾客化的opening n. 空位operate v. 操作，经营，管理operating profits营业利润operations chart n.经营（管理）表operations scheduling n. 生产经营进度表opportunity n. 机会optimize v. 优化option n. 选择权share option n. 期权organigram n. 组织图organization chart n. 公司组织机构图orient v. 定向，指引orientation n. 倾向，方向；熟悉，介绍情况outcome n. 结果outlay n. 开销，支出，费用outlet n. 商店a retail outlet 零售店outgoings n. 开支，开销outlined adj. 概括，勾勒的草图output n. 产量outsource v. 外购产品或由外单位制做产品outstanding adj. 未付款的，应收的over-demand n. 求过于供overdraft n. 透支overdraft facility 透支限额overdraw v. 透支overhead costs n. 营业成本overheads n. 企业一般管理费用overpay n. 多付（款）overtime n. 加班overview n. 概述，概观owe v. 欠钱，应付p.a.(=per annum) n. 每年packaging n. 包装物；包装parent company n. 母公司，总公司part-time adj. 部分时间工作的，业余的文案大全participate v. 参加，分享 (in)partnership n. 合伙（关系），合伙，合伙企业patent n. 专利pay n. 工资，酬金v. 付钱，付报酬take-home pay 实得工资payroll n. 雇员名单，工资表peak n. 峰值，顶点penetrate v. 渗透，打入（市场）penetration n. 目标市场的占有份额pension n. 养老金，退休金perform v. 表现，执行performance n. 进行，表现工作情况performance appraisal n. 工作情况评估perk n. 额外待遇（交通、保健、保险等）personnel n. 员工，人员petty cash n. 零用现金phase out n. 分阶段停止使用pick v. 提取生产用零部件或给顾客发货picking list n. 用于择取生产或运输订货的表格pie chart n. 饼形图pilot n. 小规模试验pipeline n. 管道，渠道plant capacity n. 生产规模，生产能力plot v. 标绘，策划plough back n. 将获利进行再投资point of sale (POS) n. 销售点policy n. 政策，规定, 保险单portfolio n. （投资）组合portfolio management n. 组合证券管理post n. 邮件，邮局；职位position n. 职位potential n. 潜在力，潜势power n. 能力purchasing power 购买力PR=Public Relations 公共关系preference shares n. 优先股price n. 价格market price 市场价，市价retail price 零售价probation n. 试用期product n. 产品production cycle n. 生产周期production schedule n. 生产计划product life cycle n. 产品生命周期product mix n.产品组合（种类和数量的组合）productive adj. 生产的，多产的profile n. 简介形象特征profit n. 利润operating profit n. 营业利润profit and loss account n. 损益账户project v. 预测promote v . 推销promotion n. 提升，升级proposal n. 建议，计划prospect n. 预期，展望prospectus n. 计划书，说明书prosperity n. 繁荣，兴隆prototype n. 原型，样品publicity n. 引起公众注意public adj. 公众的，公开的go public 上市public sector 公有企业publicity n. 公开场合，名声，宣传publics n.公众，（有共同兴趣的）人或社会人士punctual adj. 准时的punctuality n. 准时purchase v. & n. 购买purchaser n. 买主，采购人QC(=Quality Circle) n. 质检人员qualify v. 有资格，胜任qualified adj. 有资格的，胜任的，合格的qualification n. 资格，资格证明quality n. 质量quality assurance n. 质量保证quality control 质量控制，质量管理quarterly adj./adv. 季度的，按季度questionnaire n. 调查表，问卷quote n. 报价，股票牌价quotation n. 报价，股票牌价Ｒ＆ＤResearch and Development 研究与开发radically adv. 根本地，彻底地raise n.（美）增薪v.增加，提高；提出，引起range n. 系列产品rank n./v. 排名rapport n. 密切的关系，轻松愉快的气氛rate n. 比率，费用fixed rate 固定费用，固定汇率going rate 现行利率，现行汇率rating 评定结果ratio n. 比率rationalize v. 使更有效，使更合理raw adj. 原料状态的，未加工的文案大全raw material n. 原材料receive v. 得到receipt n. 收据receiver n. 接管人，清算人accounts receivable 应收帐receivership n. 破产管理recession n. 萧条reckon v. 估算，认为recognize v. 承认reconcile v. 使……相吻合，核对，调和recoup v. 扣除，赔偿recover v. 重新获得，恢复recovery n. 重获，恢复recruit v. 招聘，征募n. 新招收的人员recruitment n. 新成员的吸收red n. 红色in the red 赤字，负债reduce v. 减少reduction n. 减少redundant adj. 过多的，被解雇的redundancy n. 裁员，解雇reference n. 参考，参考资料reference number (Ref. No.) 产品的参考号码refund n./v. 归还，偿还region n. 地区reimburse v. 偿还，报销reject n./v. 拒绝reliability n. 可靠性relief n. 减轻，解除，救济relocate v. 调动，重新安置remuneration n. 酬报，酬金rent v. 租 n. 租金rep （代表）的缩写report to v. 低于（某人），隶属，从属reposition v. (为商品)重新定位represent v. 代表，代理representative n. 代理人，代表reputation n. 名声，声望reputable adj. 名声/名誉好的reserves n. 储量金，准备金resign v. 放弃，辞去resignation n. 辞职resistance n. 阻力，抵触情绪respond v. 回答，答复response n. 回答，答复restore v. 恢复result/results n. 结果，效果retail n./v. 零售retailer n. 零售商retained earnings n. 留存收益retire v. 退休retirement n. 退休return n. 投资报酬return on investment (ROI) n. 投资收入，投资报酬revenue n. 岁入，税收review v./n. 检查reward n./v. 报答，报酬，奖赏rework v. （因劣质而）重作risk capital n. 风险资本rival n. 竞争者，对手adj.竞争的rocket v. 急速上升，直线上升，飞升ROI Return on Investment 投资利润roughly adv. 粗略地round adj. 整数表示的，大约round trip 往返的行程royalty n. 特许权，专利权税run v. 管理，经营running adj. 运转的sack v. 解雇sales force 销售人员sample n. 样品v. 试验；抽样检验saturation n. （市场的）饱和（状态）saturate v. 饱和save v. 节省，储蓄savings n. 存款scale n. 刻度，层次scapegoat n. 替罪羊scare adj. 缺乏的，不足的scrap n. 废料或废品seasonal adj. 季节性的section n. 部门 sector n. 部门securities n. 债券及有价证券segment n. 部分v. 将市场划分成不同的部分segmentation n. 将市场划分成不同的部门semi-skilled adj. 半熟练的settle v. 解决，决定settlement n. 解决，清偿，支付service n. 服务，帮佣services n. 专业服务settle v. 安排，支付set up v. 创立文案大全share n. 股份shareholder n. 股东shelf-life n. 货架期（商品可以陈列在货架上的时间shift n. 轮班showroom n. 陈列室simulation n. 模拟shop n. 商店closed shop 限制行业（只允许本工会会员）open shop 开放行业（非会员可从事的工作）shop steward 工会管事shop floor 生产场所shortlist n.供最后选择的候选人名单v. 把……列入最后的候选人名单sick leave 病假sick note 病假条sick pay 病假工资skilled employee n. 熟练工人skimming n. 高额定价，撇奶油式定价slogan n. 销售口号slump n. 暴跌a slump in sales 销售暴跌soft-sell n.劝诱销售（术），软销售（手段）software n. 软件sole adj. 仅有的，单独的sole distributor 独家分销商solvent adj. 有偿付能力的sourcing n. 得到供货spare part n. 零部件specification n. 产品说明split v. 分离spokesman n. 发言人sponsor n. 赞助者（为了商品的广告宣传）spread n. （股票买价和卖价的）差额stable adj. 稳定的staff n. 职员stag n. 投机认股者v. 炒买炒卖stagnant adj. 停滞的，萧条的statute n. 成文法statutory adj. 法定的steadily adv. 稳定地，平稳地stock n. 库存，股票stock exchange n. 证券交易所stockbroker n. 股票经纪人stock controller 库房管理者storage n. 贮藏，库存量strategy n. 战略streamline v. 精简机构，提高效率stress n. 压力，紧迫strike n. 罢工structure n. 结构，设备subcontract v. 分包（工程项目），转包subordinate n. 下级adj.下级的subscribe v. 认购subsidiary n. 子公司subsidize v. 补贴，资助subsidy n. 补助金substantially adv. 大量地，大幅度地summarize v. 概括，总结superior n. 上级，长官supervisor n. 监督人，管理人supervisory adj. 监督的，管理的supply n./v. 供给，提供survey n 调查SWOT analysis n. SWOT分析是分析一个公司或一个项目的优点、弱点、机会和风险synergy n. 协作tactic n. 战术，兵法tailor v. 特制产品tailor made products 特制产品take on 雇用takeover n. 接管target n. 目标v. 把……作为目标tariff n. 关税；价目表task n. 任务，工作task force n. 突击队，攻关小队（为完成某项任务而在一起的一组人）tax n. 税，税金capital gains tax n. 资本收益税corporation tax n. 公司税，法人税income tax n. 所得税value added tax 增值税tax allowance 免减税tax avoidance 避税taxable 可征税的taxation 征税tax-deductible 在计算所得税时予以扣除的telesales n. 电话销售，电话售货temporary adj. 暂时的temporary post 临时职位tender n./v. 投标文案大全territory n. （销售）区域tie n. 关系，联系throughput n. 工厂的总产量TQC(=Total Quality Control) n.全面质量管理track record n. 追踪记录，业绩trade n./v. 商业，生意；交易，经商balance of trade 贸易平衡trading profit 贸易利润insider trading 内部交易trade mark 商标trade union 工会trainee n. 受培训者transaction n. 交易，业务transfer n./v. 传输，转让transformation n. 加工transparency n. (投影用)透明胶片treasurer n. 司库，掌管财务的人treasury n. 国库，财政部trend n. 趋势，时尚trouble-shooting n. 解决问题turnover n. 营业额，员工流动的比率staff turnover 人员换手率stock turnover 股票换手率undertake v.从事、同意做某事undifferentiated marketing n. 无差异性营销策略uneconomical adj. 不经济的，浪费unemployment n. 失业unemployment benefit n.失业津贴unit n. 单位unit cost n. 单位成本update v. 使现代化up to date adj./adv.流行的，现行的，时髦的upgrade v. 升级，增加upturn n. 使向上，使朝上USP 唯一的销售计划vacancy n. 空缺vacant adj. 空缺的value n./v. 价值，估价valuation n. 价值value-added n. 增加值variable n. 可变物variation n. 变化，变更variety n. 多样化a variety of 多种多样的vary v. 改变，修改VAT Value Added Tax 增值税vendor n. 卖主（公司或个人）venture n. 冒险，投机venue n. 地点，集合地点viable adj. 可行的viability n. 可行性vision n. 设想，公司的长期目标vocation n. 行业，职业vocational adj. 行业的，职业的wage n. （周）工资wage freeze n. 工资冻结warehouse n. 仓库，货栈wealth n. 财富，资源wealthy adj. 富裕的，丰富的welfare n. 福利white-collar 白领阶层white goods n. 如洗衣机等用在厨房中的产品wholesale n./adj./adv. 批发wholesaler 批发商wind up v. 关闭公司withdraw v. 拿走，收回，退出withdrawal n. 拿走，收回，退出wholesale n./a. 批发；批发的wholesaler n. 批发商work n. 工作working conditions n. 工作条件work-in-progress n. 工作过程workload n. 工作量work order n. （包括原料、半成品、成品的）全部存货总量文案大全work station 工作位置working capital n. 营运资本，营运资金write off v. 取消write-off n. 债务的取消yield n. 有效产量zero defect n. 合格产品zero inventory n. 零存货文案大全。

International Business English国际商务英语Lesson 1 International Business第一课国际商务*International business refers to transaction between parties from different countries. Sometimes business across the borders of different customs areas of the same country is also regarded as import and export, such as business between Hong Kong and Taiwan.*International business involves more factors and thus is more complicated than domestic business. The following are some major differences between the two.1). The countries involved often have different legal systems, and one or more parties will have to adjust themselves to operate in compliance with the foreign law.2). Different counties usually use different currencies and the parties concerned will have to decide which currency to use and do everything necessary as regards conversion etc. Uncertainties and even risks are often involved in the use of a foreign currency.3).Cultural differences including language, customs, traditions, religion, value, behaviour etc. often constitute challenges and even traps for people engaged in international business.4). Countries vary in natural and economic conditions and may have different policies towards foreign trade and investment, making international business more complex than domestic business.*With the development of economic globalisation, few people or companies can completely stay away from international business. Some knowledge in this respect is necessary both for the benefit of enterprises and personal advancement.*International business first took the form of commodity trade, i.e. exporting and importing goods produced or manufactured in one country for consumption or resale in another. This form of trade is also referred to as visible trade. Later a different kind of trade in the form of transportation, communication, banking, insurance, consulting, information etc. gradually became more and more important. This type of trade is called invisible trade. Today, the contribution of service industries of the developed countries constitutes over 60% of their gross domestic products and account for an increasing proportion of world trade. *Another important form of international business is supplying capital by residents of one country to another, known as international investments. Such investments can be classified into two categories. The first kindof investments, foreign direct investments or FDI for short is made for returns through controlling the enterprises or assets invested in in a host country.*The host country is a foreign country where the investor operates, while the country where the headquarters of the investor is located is called the home country. The second kind of investment, portfolio investment, refers to purchases of foreign financial assets for a purpose other than controlling. Such financial assets may be stocks, bonds or certificates of deposit.Stocks are also called capital stocks or bonds. Bonds are papers issued by a government or a firm with promise to pay back the money lent or invested together with interest. The maturity period of a bond is at least one year, often longer, for example five, or even ten years. Certificates of deposit generally involve large amounts, say 25 thousand US dollars *Besides trade and investment, international licensing and franchising are sometimes taken as a means of entering a foreign market. In licensing, a firm leases the right to use its intellectual property to a firm in another country. Such intellectual property may be trademarks, brand names, patents, copyrights or technology. Firms choose licensing because they do not have to make cash payments to start business, and can simply receive income in the form of royaltyBesides, they can benefit from locational advantages of foreign operation without any obligations in ownership or management. The use of licensing is particularly encouraged by high customs duty and non-tariff barriers on the part of the host country. However it is not advisable to use licensing in countries with weak intellectual property protection since the licensor may have difficulty in enforcing licensing agreement.*Franchising can be regarded as a special form of licensing. Under franchising, a firm, called the franchisee, is allowed to operate in the name of another, called the franchiser who provides the former with trademarks, brand names, logos, and operating techniques for royalty. In comparison with the relation between the licenser and the licensee, the franchiser has more control over and provides more support for the franchisee.*The franchiser can develop internationally and gain access to useful information about the local market with little risk and cost, and the franchisee can easily get into a business with established products or services. Franchising is fairly popular especially in hotel and restaurant business.*Other forms for participating in international business are management contract, contract manufacturing, and turnkey project.*Under a management contract, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume. Sometimes bonusesbased on profitability or sales growth are also specified in management contracts.Government policies often have a lot to do with management contracts. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts may be a practical choice enabling a foreign company to operate in the industry without owning the assets*By contract manufacturing, a firm can concentrate on their strongest part in the value chain, e.g. marketing, while contracting with foreign companies for the manufacture of their products. Such firms can reduce the amount of their resources devoted to manufacture and benefit from location advantages from production in host countries. However, loss of control over the production process may give rise to problems in respect of quality and time of delivery.*For an international turnkey project, a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion. Such projects are often large and complex and take a long period to complete. Payment for a turnkey project may be made at fixed total price or on a cost plus basis. The latter way of payment shifts the burden of possible additional cost over the original budget onto the purchaser *BOT is a popular variant of the turnkey project where B stands for Build, O for operate and T for transfer. For a BOT project, a firm operate a facility for a period of time after building it up before finally transferring it to a foreign company. Making profit from operating the project for a period is the major difference between BOT and the common turnkey project. Needless to say, the contractor has to bear the financial and other risks that may occur in the period of operation.*Some Words and Expressionscustoms area 关税区in compliance with 遵从，遵照conversion n.货币兑换visible trade 有形贸易resale n.转售invisible trade 无形贸易gross domestic product 国内生产总值for short 缩写为account for 占……比例headquarters n.总部trap n.陷阱，圈套portfolio investment 证券投资stocks n.股票bonds n.债券maturity n.（票据等）到期，到期日certificate of deposit 大额存单other than 而不是licensing n.许可经营franchising n.特许经营n.商标advisable adj.可行的，适当的patent n.专利royalty n.专利使用费，许可使用费，版税copyright n.版权licensor n.给予许可的人licensee n.接受许可的人franchiser n.给予特许的人franchisee n.接受特许的人logo n.标识，标记management contract 管理合同expertise n.专门知识bonus n.红利，奖金，津贴flat adj.一律的，无变动的contract manufacturing 承包生产value chain 价值链turnkey project 交钥匙工程BOT(Build, Operate, Transfer）建设，经营，移交Stand for 表示，代表variant n.变形，变体Lesson twoIncome Level and the World Market第二课收入水平和世界市场This lesson discusses the relation between the income level and the market potential, and the features of high income, middle income and low income markets.Special analyses are made on Triad, i.e. the markets of North America,European Union and Japan, as well as other markets that are closely related with China.The first two paragraphs mainly deal with GNP and GDP, two important concepts usedto indicate the total size of an economy. GDP, Gross Domestic Product, stresses the place of production while GNP, Gross National Product, on the ownership of production factors.GDP is used by most countries now where as GNP was more popular before the 1990s. The actual figures of a country’s GNP and GDP are, however, quite similar in most cases and we can use whichever figure that is available.TEXT:In assessing the potential of a market, people often look at its income level since it provides clues about the purchasing power of its residents. The concepts national income and national product have roughly the same value and can be used interchangeably if our interest is in their sum total which is measured as the market value of the total output of goods and services of an economy in a given period, usually a year. The differenceis only in their emphasis. The former stresses the income generated by turning out the products while the latter, the value of the product s themselves. Gross National Product, GNP, and Gross Domestic Product, GDP, are two important concepts used to indicate a country’s total income. GNP refers to the market value of goods and services produced by the property and labor owned by the residents of an economy. This term was used by most governments before the 1990s国民生产总值(GNP)是最重要的宏观经济指标,它是指一个国家地区的国民经济在一定时期（一般1年）内以货币表现的全部最终产品（含货物和服务）价值的总和。

Unit1词汇：Recruitment n.招聘课文例句：, the pioneer of online recruitment, shows how electronic marketplaces reach more people and can offer more efficiency than physical markets. Physical n.有形的；物质的Profitability n.盈利课文例句：It also shows that money can be made in such markets: Monster has a long record of profitability.Launch vt.将（新产品等）投放市场课文例句：Jeff Taylor, who launched the site in 1994, says that the name is the firm’s “single most important success factor”.Budget n.预算课文例句：Supporting the brand is a big advertising budget which accounts for a quarter of the firm’s costs.Account for 占（一定数量或比例）Key adj.极其重要的Super Bowl 超级碗（美国橄榄球比赛）Scan vt.浏览Post vt.(在网上)公布消息，发帖子Speed up (使)加快速度Accuracy n.准确性课文例句：The main contribution of Monster has been to speed up hiring and vastly increase the accuracy of the job-searching process.Filter n.过滤程序Revenue n.收益= proceeds课文例句：Monster is a serious threat to newspapers, which historically made 40% of their revenues from carrying ads, up to half of which were for staff.Headhunting firm n.猎头公司Unit2词汇：Distract vt.使分心University of Surrey (英国)萨里大学Breach n.违反= violation课文例句：A survey of more than 2,100 CFOs ranks “being distracted during meetings”the most common breach of workplace etiquette (see the table). Collaboration n.合作；协作= co-operation课文例句：Most jobs today require teamwork and strong collaboration skills, and that means following the unwritten rules of office protocol.Protocol n.礼仪= courtesy = etiquette课文例句：同上句Courtesy n.礼貌= protocol = etiquette课文例句：Courtesy is no longer something that is so much respected in our society.Stuffy adj.古板的Junior adj.资历较浅的Dramatic adj.显著的课文例句：Mr. Jacobs says, “and it can have a dramatic impact on improving your working environment and your relationships with others.”Apply vi.应用Status n.地位Hierarchy n.等级制度Unit3词汇：Workhorse n.主力课文例句：That reliable workhorse of capitalism—the joint-stock company—looks surprisingly durable. But pressure on it is increasing.Joint-stock company n.股份公司课文例句：同上句Durable adj.持久的John Kenneth Galbraith (美国经济学家名)The New Industrial State 《新工业国》Hierarchical adj.分等级的课文例句：These were hierarchical and bureaucratic organizations making long runs of standardised products.Bureaucratic adj.官僚的standardise vt.使...标准化Regularity n.规律性Customise vt.定制；定做课文例句：Most have shifted their production systems from high-volume to high-value, from standardized to customised.Flatten vt.使扁平化Takeover n.收购；接管课文例句：The first is that a handful of giant companies are engaged in a “silent takeover” of the world.Couple n.一些；几个Decade n.十年Merage n.合并课文例句：The past couple of decades have seen a record number of mergers. Warehouse n.仓库= stockroom课文例句：Monorail owns no factories, warehouses or any other tangible assets. Tangible asset n.有形资产课文例句：同上句Lease vt.租用；租借= rent课文例句：It operates from a single floor that it leases in an office building in Atlanta. Freelance adj.做自由职业的课文例句：Freelance workers are designing the computers while demand is still low.Entrepreneur n.企业家课文例句：Groups of entrepreneurs form such a network to market an idea.Bidder n.出价人课文例句：They then sell it to the highest bidder and move on to produce another idea and to create another firm, with the money being supplied all the time by venture capitalists.Venture capitalist 风险投资家课文例句：同上句Subcontract out 分包；转包Liaise vi.联络Oversee vt.监管In-house adj.机构内部的Press release n.新闻稿Unit4词汇：Masculine adj.男性的Click with 合得来Undisputed adj.公认的Achilles’ heel 薄弱环节；致命的弱点Air Jordan 飞人乔丹（耐克公司旗下品牌）Skechers 斯凯奇（美国第二大鞋类品牌）Skateboarding n.滑板运动Buddy n.朋友；伙伴Sign up 签约雇佣课文例句：For much of its history, Nike’s destiny was controlled by its founders, Phil Knight and his running buddies, who signed up athletes in locker rooms and made the executive decisions.Locker room 更衣室Seniority n.资历课文例句：But by throwing together a diverse team of people with different backgrounds and different levels of seniority, Nike has found that it can keep many of its core attributes while adding new sources of inspiration.Core adj.核心的Attribute n.特质Apparel n.服装Ralph Lauren 拉夫·劳伦（美国时尚品牌）Icon n.标志；偶像Pitch vt.推销= promote课文例句：Then Grossman, whose career has included helping make Ralph Lauren into a retail icon, pitched the design ideas to Nike’s top retailers as stores within stores.Turnoff n.令人扫兴的东西In step with 与...一致= in line / accordance with课文例句：Nike’s footwear designers worked on 18-month production cycles—which made it hard to stay in step with the new styles and colors for women.Traffic n.客流量课文例句：For John Hoke, the real power of Nike Goddess is not about traffic at stores.Galvanise vt.使振奋Take off 突然取得成功课文例句：It was an opportunity to redefine and re-energise our entire brand around a market that was taking off.Neatly adv.整齐地Square n.正方形Map out 计划Exploit vt.充分利用Unit5词汇：Manipulate vt.操纵= handle课文例句：Are we being manipulated into buying brands?Corrupt vt.使堕落Grim adj.糟糕的；令人担忧的Showcase vt.展现Aspiration n.渴望Premium n.加付款；额外费用课文例句：For that, consumers were prepared to pay a premium.Marlboro 万宝路（香烟品牌）Lead n.领先地位Bombard vt.向...大量提供信息课文例句：Consumers are now bombarded with choices.Commercial n.商业广告课文例句：They are “commercials veterans” experiencing up to 1,500 pitches a day. Veteran n.经验丰富的人课文例句：同上句Pitch n.(美口)商品广告Cynical adj.愤世嫉俗的；爱嘲笑的Stamp n.特点；特质；Project vt.展现；确立（形象）课文例句：Not only will they need to be a stamp of product quality and a promise of a more desirable lifestyle but they will also have to project an image of social responsibility.Asset n.有利条件Distinctive adj.与众不同的Sophisticated adj.复杂的Emotional appeal n.情感诉求；感染力Couple vt.结合Embed vt.嵌入Catch-up TV 点播电视Exposure n.宣传Account for 是...的原因Unit6词汇：Corporate governance 公司治理Royal Ahold （荷兰）皇家阿霍德集团Scandal n.丑闻Overwhelming adj.难以应付的Apart adv.除去...Aggressive earnings management 激进性盈余管理Irregularity n.违规行为课文例句：That apart, the similarities between the two are striking, from the very bad corporate governance, aggressive earnings management and accounting irregularities to auditors whose role must be called into question.Auditor n.审计员课文例句：同上句Resignation n.辞职课文例句：On 24 February 2003 Ahold announced the resignation of its chief executive and finance director after finding that it had overstated its profits by more than C463m ($500m).Overstate vt.夸大课文例句：同上句Plunge vi.突然地下降课文例句：Its market value plunged by 63 per cent that day, to C3.3bn. In late 2001, it exceeded C30bn.Applaud vi.为...鼓掌表示赞赏Absolve vt.免除...的责任课文例句：Such a claim absolves Ahold’s bosses of responsibility for their acquisitions and dishonesty and ignores the persistent, firm-wide tendency to test the limits of acceptable accounting.In bulk 大批地课文例句：Most firms that buy in bulk get discounts from suppliers if they meet sales targets.Rebate n.（作为减免或折扣的）部分退款课文例句：The issue is how those rebates are accounted for.Book vt.登记Unit7词汇：(go) down the drain 白白浪费掉Disorienting adj.令人迷惘的Straightforward adj.直接的Sponsor vt.赞助课文例句：They range from public relations to direct mail and include consumer promotions (such as special offers), in-store displays, business-to-business promotions (like paying a retailer for shelf space), telemarketing, exhibitions, sponsoring events, product placements and more.Product placement 植入式广告Glossy adj.（杂志等）用高光纸印刷的Specialist adj.专门的Splurge vt.挥霍课文例句：And is it better to buy a series of ads on a specialist cable TV channel or splurge $2.2m on a single 30-second commercial during this year’s Super Bowl? Arm n.分支机构课文例句：Rupert Howell, Chairman of the London arm of McCann Erickson, points out that TV never killed radio, which in turn never killed newspapers.McCann Erickson 麦肯（广告集团公司）Relentlessly adv.持续地Cause n.事业；理想Shot n.画面；照片Plains n.大平原Intrepid adj.勇敢的Reassuring adj.令人安心的Sack vt.解雇。

商务英语演讲稿（精选20篇）商务英语篇1Ladies and Gentlemen:It is my honor to declare open the Conference of International Trade Cooperation. On behalf of the Chinese Government and the people, and in my own name, I would express my warm congratulations to the Conference and my heartfelt welcome to all the guests and delegates.It is indeed a privilege and a pleasure for me to address this International Conference, convened with the substantial support from the Ministry of Foreign Trade and Economic Relations. I believe our cooperative efforts are sure to be productive and will contribute directly to further trade expansion to the benefit of our countries.I wish the conference a great success.Thank you for your attention.商务英语演讲稿篇2Good afternoon, Ladies and gentleman, Welcome to Shenzhen institute of technology. I'm a student from International commerce department. This is my teacher DAVID.I am here to share my experience with you. It's our great honor.Our department was established in 20xx. It has 3 majors: Secretarial science, Logistics, and Marketing. These majors are very welcome in market.International commerce department has more than 600 students in campus, There are about 30 teachers, most of them are master degree, and some of them has professor title.2 years ago, I come to this school, and chose marketing asmy major. I feel great here. Our teachers are always patient and dedicated. They share the commercial knowledge and experience in the class, and offer the opportunities to practice in enterprise.Yes, our department has set up relationship with many companies. Some of them are the world well-known enterprise. Such as Ikea, Ups, Konca, Maesk, Lenovo, Walmark, and so on.There are also many profession competitions in our department sponsored by the companies. I take part in the selling competition this years. I've got the final championship.Congratulations!Besides the competitions inside our school, we encourage students to join the national-wide competitions. Compete with the national-wide colleges and universities. 20xx, we won the championship of National secretary competition. 20xx, we won the second prize of National high school marketing competition, first prize of Guangdong province sand board competition. The logistics major is rank as top 10 logistics education brand.Well, it's amazing. I wish one day I would be the championship of the national competition.Sure, you can. There're many excellent students grow up in International commerce department. And they succeeded in their career.I know. One marketing graduation WTW, who was promoted as a manager in Centaline company., he is now in charge of the Luohu district real-estate selling. WJR, who was graduated from logistics major, has became a senior supervisor in a large logistics company 2 years later after his graduation.LQ, Secretarial science graduation, has been working in a computer enterprise as a secretary for 2years. Now she is running her owned IT company in Shenzhen.There are still many outstanding students start their career from our department. We're all witnesses. I'm hope I will became a successful marketing manager.Hold on to your dream and put more effort with your heart.I have many unforgettable experience in our department. We win the general champion of the school sports. Our dancing team win dancing competition of school. We have many wonderful parties. I think we are probably the best department in the school. I'm so proud of it.We are also proud of our student .Please keep in mind, the philosophy of our department: to be professional, to be passion, to be responsibility, to be successful.Yes, I have kept it in mind.Today I share my experience of my department. I grow up with confidence here. I beliefe I will be succeeded in the future. I want to tell everybody here, I love this department.Yes, international commerce department is the place where amazing happens, where success happens. Thank you.商务英语演讲稿篇3Ladies and Gentlemen,Our seminar had lasted four days. It has achieved tremendous success. More than 20 professors and scholars spoke at the conference. Many more aired their views freely at group discussions, which proceeded in a friendly and lively atmosphere. We all benefited greatly by attending this conference.Science and technology are a kind of wealth created in common by mankind. They must in turn serve the needs of all the people and work for the interest of world peace. Any nation or country must learn from the strong points of other nations ofcountries, from their advanced science and technology. Let's join hands and explore the boundless universe in quest of the never-ending truth of science.Ladies and Gentlemen, you have my best wishes for your still greater achievements in your career of science.Now, I declare the conference closed.Thank you商务英语演讲稿篇4since the quality of honesty applies to all behaviors, one cannot refuse to consider factual information, for example, in an unbiased manner and still claim that one's knowledge, belief or position is an attempt to be truthful. such a belief is clearly a product of one's desires and simply has nothing to do with the human ability to know. basing one's positions on what one wants — rather than unbiased evidence gathering — is dishonest even when good intentions can be cited — after all even hitler could cite good intentions and intended glory for a select group of people. clearly then, an unbiased approach to the truth is a requirement of honesty.because intentions are closely related to fairness and certainly affect the degree of honesty/dishonesty, there is a wide spread confusion about honesty--and a general belief that being dishonest means that one always correctly understands if their behavior is either honest or dishonest. self-perception of our morality is non-static and volatile. it's often at the moment we refuse to consider other perspectives that there is a clear indication we are not pursuing the truth, rather than simply and exclusively at the moment we can muster up evidence that we are right. socrates had much to say about truth, honesty and morality, and explained that if people really understood that theirbehavior was wrong —then they simply wouldn't do it —by definition. unfortunately, honesty in the western tradition has been marginalized to specific instances —perhaps because a thorough understanding of honesty collides with ideologies of all types. ideologies and idealism often exaggerate and suppress evidence in order to support their perspectives — at the expense of the truth. this process erodes the practice and understanding of honesty. to an ideologist the truth quite often becomes insignificant, what matters most are their ideals and what ever supports their desires to enjoy and spread those ideals.human beings are inherently biased about what they believe to be good due to individual tastes & backgrounds, but once one understands that a decidedly biased approach to what is true —is inherently dishonest, one can also understand how idealism and ideology have poorly served the quest for an honest, moral society. both honesty and morality require that we base our opinions about what is good — upon unbiased ideas of what is true — rather than vice versa (determining what is true based on what we feel is good) — the way all ideologies would have us believe.商务英语演讲稿篇5Knowledge collaboration and all-round educationLadies and gentlemen,We engineering students take it for granted that technology is changing incredibly fast. We are thinking nervously and seriously whether our colleges are failing to provide a foundation in the skills currently needed in industry. Take my major telecommunications for example. Scientists say that 21st century is a biomedical time, not an electrical time. But without the help of electronic data processing and transformation, biomedicaltechnology alone cannot go too far. Funny enough, the word biomedical itself is just a combination of two disciplines. So the interdisciplinary exploitation serves as the critical part for our electric and electronics world as well as any other fields to find new way of being.But the power of knowledge collaboration is certainly not restricted to science and engineering; it is in the full community of learning. Walking around campus I absorbed a reality that there is a seamless web between students from different professional backgrounds. The engineering students are discussing animatedly in a philosophy lecture, speaking passionately in the public speaking club, and looking for sparkling ideas from learning history and arts. How wonderful that is! That, ladies and gentleman, is just a significant step forward to be well-rounded because once we jump out of the circle we can see the bigger picture.My friends, I hope that you have already got what university is all about. Please let me end my speech with the Nobel Prize winner Li Zhengdao’s words: “The realization of the perfect combination of science and engineering, science and arts, technology and humanity，is the greatest symbol of a university’s success.” Thank you.知识的融合和人才的全面发展我们理工科的学生都知道科技在以一种难以置信的速度变化发展着。