Milk Powder Market Research 2011

有关高端奶粉的文献高端奶粉是指定位于高端市场，针对有一定经济实力的消费者群体而设计的奶粉产品。

由于高端奶粉在市场上的定位较为独特，相关的文献相对较少。

以下是一些关于高端奶粉的文献资源供您参考：1. Wang, J., Chen, C., & Jiang, H. (2019). Analysis of the Factors Influencing Chinese Consumers' Purchase Intention of Premium Infant Formula. Foods, 8(2), 49.该文献研究了影响中国消费者购买高端婴儿配方奶粉意向的因素，通过问卷调查和统计分析，探讨了价格、品牌声誉、产品质量等因素对购买意向的影响。

2. Ye, S., Zhou, X., Lei, X., & Huang, X. (2018). Consumer Preferences for Different Types of Milk Powder in China: A Discrete Choice Experiment. International Journal of Environmental Research and Public Health, 15(7), 1434.该文献通过离散选择实验，研究了中国消费者对不同类型奶粉的偏好，包括普通奶粉、有机奶粉和高端奶粉等。

研究结果揭示了消费者在购买高端奶粉时的主要考虑因素。

3. Li, L., Su, J., & Wang, H. (2017). Influencing Factors and Purchase Intention Analysis of High-end Infant Formula Milk Powder. International Journal of u- and e- Service, Science and Technology, 10(4), 313-324.该文献针对中国高端婴儿配方奶粉市场，通过问卷调查和多元回归分析，探讨了价格、品牌形象、营养价值等因素对高端奶粉的购买意向的影响。

乳制品市场的案例研究消费者的选择如同黑箱，企业做足功夫，研发、促销、广告、铺货，但是否能换来消费者的青睐没人能够预测，今天博得了消费者的欢心，明天是不是还会不离不弃没有人能够回答。

为了能够测量消费者和品牌之间的关系强度，零点研究集团创建了品牌黏性模型（Hi-Commitme nt Model），这一模型综合考虑消费者在品牌选择上的行为表现以及消费者与品牌之间的情感联系。

该模型在测量中综合考虑消费者日常消费态度、购物现场感受和购买瞬间的反应，并可计算出某品牌对其用户的黏性指数以及对其非用户的黏性指数，从而反映了品牌对自身用户的保持力和对竞争品牌用户的吸引力。

市场细分的方法非常多，包括运用人口统计学变量、心理变量、地理变量、生活形态综合变量等作为划分标准，当然最简单的分类是将消费者划分为使用者和非使用者。

零点研究集团利用品牌黏性这一概念对上述两个群体进一步进行细分，这种基于消费者和品牌联系强度的市场细分方法非常少，而对于正处于激烈竞争时代，品牌作用越来越突显的中国市场从品牌黏性角度对市场进行细分在营销上非常实用。

附图据Hi-Commitment Model将消费者划分的八个群体目标品牌的用户被归入以下四个细分群体之一稳固型－特定的产品领域之中，在未来不太可能改变消费模式的用户。

普通型－在短期内不太可能改变消费模式，但在中长期有转变的可能性。

边缘型－在品牌黏度方面低于普通型用户，其中已有一些消费者在考虑其他品牌。

易转换型－某品牌的用户中最容易流失的群体。

非用户被归入以下四个细分群体之一容易争取型－这部分消费者对目标品牌的偏好超过了现用品牌，所以尽管目前没有发生品牌转换行为，但在心理上已做好了转换的准备。

左右摇摆型－在这部分消费者看来，目标品牌和现用品牌具有同等的吸引力。

轻度背离型－偏好取向和现用品牌联系在一起，但对现用品牌的黏度低于重度背离型。

重度背离型－强烈偏好现用品牌，所以从近期来看，争取这部分消费者的可能性最小。

伊利股份2011年财务分析报告一、公司背景资料（一）公司简介内蒙古伊利实业集团股份有限公司是目前中国规模最大、产品线最健全的乳业领军者，也是唯一一家同时符合奥运及世博标准、先后为奥运会及世博会提供乳制品的中国企业。

伊利集团由液态奶、冷饮、奶粉、酸奶和原奶五大事业部组成，全国所属分公司及子公司130多个，旗下拥有雪糕、冰淇淋、奶粉、奶茶粉、无菌奶、酸奶、奶酪等1000多个产品品种。

其中，伊利金典有机奶、伊利营养舒化奶、畅轻酸奶、金领冠婴幼儿配方奶粉和巧乐兹冰淇淋等是目前市场中最受欢迎的“明星产品”。

在近50年的发展过程中，伊利始终致力于生产100%安全、100%健康的乳制品，输出最适合中国人体质的营养和健康理念，并以世界最高的生产标准为消费者追求健康体魄和幸福生活服务。

作为行业领军者，伊利以振兴中国乳业为己任，在率先完成产业升级之后，正致力于推动乳业发展从“又快又好”向“又好又快”转型。

“责任为先”的伊利法则和“绿色领导力”理念一直指导着伊利的战略发展。

在实现企业的绿色生产，倡导顾客的绿色消费，坚持品牌的绿色发展的基础上，伊利正全力带领整个行业“打造绿色产业链”，推动中国乳业的规范化和可持续发展。

2010年6月，随着科技创新等方面的持续投入以及世博效应的逐步释放，伊利集团的品牌价值在今年空前大涨，品牌价值逼近300亿元，轻松摘得了中国乳企品牌价值的“七连冠”。

荷兰合作银行24日发布报告显示，在过去5年传统乳制品企业年均收入增长率只有2%－3%，而伊利年均收入增长率高达24%，借助奥运会和世博会上的精彩表现，中国伊利集团跻身世界乳制品行业第一阵营，逼近国际乳业十强。

（二）行业地位蒙古伊利实业集团股份有限公司经过近十几年发展已成为我国乳品行业市场占有率最高的企业，且龙头领先优势越来越明显。

伊利独占鳌头，其资产规模、产品产量、销售收入等均列首位。

1、伊利竞争优势(1)奶源优势。

目前伊利集团是唯一一家掌控新疆、内蒙古呼伦贝尔和锡林郭勒等散打黄金奶源基地的乳品公司，拥有中国最大规模的优质奶源基地，优质牧场近800个、其创造的奶联社模式更被业界评为最适合目前中国国情的奶源基地管理模式。

项目编号：63 北京市大学生科学研究计划 项 目 结 题 报 告

项目名称：北京市大学生液体奶消费状况调研分析

立项年度：2011年 所在学院：经济管理学院 学生负责人：薛涛 项目组成员：薛涛、李安康、赵春宇、殷实 专业班级：10农林经济管理1班（201020411） 指导教师：黄雷

2012年 10 月 30 日 北京市本科生科学研究项目结题报告

1 学生姓名：薛涛、李安康、赵春宇、殷实 指导老师姓名：黄雷 摘 要 分析了全国液体牛奶市场状况和消费结构，同时分析了北京市大学生液体牛奶市场品牌占有，消费者对品牌的认同情况。在对大学生液体牛奶消费分析中，着重阐述了消费者购买目的、包装规格、乳品类型、品牌忠诚度、消费频次等。

关键词：牛奶；市场；消费；大学生

一 引言 近年来，虽然我国液态奶的消费增长迅速，但仍与发达国家存在较大差距。同时，液态奶的消费与我们一直关注的食品安全问题也是密切相关的。2000年,由农业部牵头,教育部、卫生部、质监局等七部委在全国联合推行学生奶计划,旨在实现“一杯奶强壮一个民族”的国民梦想。而12年后的今天，学生奶计划在大学生群体中依然显得非常困难。可能是这里面缺少了行政推动力的成分，完全成为企业自主行为，进退维谷，推进艰难，加之各地偶尔爆出学生奶中毒事件，也让学生群体敬而远之，这些都让学生奶的战略意义不断的产生质疑。大学生又是学生奶计划的受益群体延伸。 我们通过此次调研，从几方面分析液体奶的市场消费状况。依此来探明北京市大学生对液体奶的需求状况，给奶制品企业和经销商给出合理的建议。此次调研项目我们拿到了自己比较感兴趣的奶制品方向，考虑到项目的创新性要求，我们把范围缩小到北京市高校大学生液态奶消费的调研分析，从去年12月份拿到题目，我们就开始忙活，通过组内的讨论最后我们做出了调查问卷，我们此次问卷调查是通过问卷星网络进行的，我们四人分别联系各个高校学生，邀请填写问卷，经过几个月的不懈努力最终回收到110份完整的问卷，其中男生有53人，女生57人，分别占比48.18%和51.82%。这些学生基本都是90后，以独生子女为多。我们总结出大学生有如下几点特征：大学生乳制品消费注重价格和质量；大学生还没有自己稳定的经济来源，经济观念比较强，购买商品力求物美价廉；大学生对食物的消费注重健康和营养；大学生具有合理的分析能力他们消费的行为并没有表现出整体的趋同趋势，他们会根据自己所获取的信息做出适合自己的选择。这是因为大学生有较强的信息获取能力，同时具备一定的分析思考的能力。 二 液体牛奶市场分析

虹口区2019学年第一学期期终学生学习能力诊断测试高三英语试卷2019。

12Ⅱ。

Grammar and VocabularySection ADirections：After reading the passage below，fill in the blanks to make the passage coherent and grammatically correct. For the blanks with a given word，fill in each blank with the proper form of the given word; for the other blanks，use one word that best fits each blank。

Innovations that will change the classroomAmerican schools are going high - tech. Many symbols we still associate with classrooms and learning, like chalkboards，pens, notebooks —even classrooms （21）_______ --—are quickly becoming outdated。

As this week marks The Huffington Post's 10th anniversary，we’ll take a look at some products that （22）_______ （introduce) to classroom in the past decade and have the potential to change the educational landscape in the years (23) _______ (come）。

婴幼儿配方乳粉中维生素检测关键点的探究■ 刘 宁1，2 侯广月1，2* 周莉莉1，2 杜 营1，2 孔 寒1，2 张笑珊1，2〔1. 山东省产品质量检验研究院；2. 国家加工食品质量检验检测中心（山东）〕摘 要：婴幼儿配方乳粉，作为除母乳以外婴幼儿获取营养物质的主要来源，其重要程度可见一斑。

本文以婴幼儿配方乳粉中的维生素为主要研究对象，对其功能、缺乏症、检测方法关键点进行概述，结合日常检测工作和抽检要求，以期对婴幼儿配方乳粉中维生素检测研究提供参考。

关键词：婴幼儿配方乳粉，维生素，检测DOI编码：10.3969/j.issn.1002-5944.2024.01.037Discussion on the Key Points of Vitamin Determination in Infant FormulaMilk PowderLIU Ning1,2 HOU Guang-yue1,2* ZHOU Li-li1,2 DU Ying1,2KONG Han1,2 ZHANG Xiao-shan1,2（1. Shandong Institute for Product Quality Inspection; 2. National Inspection and Testing Center for Processed Food,Shandong）Abstract:Infant formula milk powder, as the main source of nutrients except breast milk, is of great importance. This paper takes vitamins in infant formula milk powder as the main research object, summarizes its functions, defi ciency diseases, and key points of detection methods, and combines daily detection work and sampling requirements, in order to provide a reference for the research on vitamin detection in infant formula milk powder.Keywords: infant formula milk powder, vitamin, detection0 引 言母乳是婴儿最理想的食物，母乳中脂肪酸、乳糖、水、氨基酸的配比更适合婴儿的消化，还能将母体的抗体传递给婴儿，提高婴儿的免疫力。

Research and Forecast of China’s Infant Formula Milk Powder Market, 2013-2017Content1. Development Overview of Infant Formula Milk Powder Industry1.1 Industry Definition of Infant Formula Milk Powder1.2 Industry Development Situation1.2.1 Development Overview of the World’s Infant Formula Milk Powder Industry 1.2.2 Development Situation of China’s Infant Formula Milk Powder Industry2. Operating Environment of Infant Formula Milk Powder Industry in China2.1 Macroeconomic Environment in China2.2 Industry Related Policy and Standard in China2.2.1 Three Mandatory National Standards for Infant Milk Powder2.2.2 Regulate the Label Content of Infant Formula Milk Powder Product2.2.3 Infant Milk Powder that Iodine Does Not Meet the Standard Are Forbidden to Be Produced and Marketed2.2.4 China Carries Out the System of Infant Milk Powder Recall2.2.5 “Infant Food Nutritional Quality and Health Indicators”2.3 Social Environment of Infant Formula Milk Powder Market in China2.3.1 Infant Milk Powder Nutrition Structure2.3.2 Consumption Concept2.3.3 Melamine Incident Made Consumers Have Confidence Crisis in Domestic Infant Milk Powder3. Development Status Quo of Infant Formula Milk Powder Industry in China3.1 Concentration Ratio3.2 Development Status Quo3.3 Competitive Landscape3.3.1 Competition of Domestic Infant Formula Milk Powder Industry, 20123.3.2 Competition of Infant Formula Milk Powder Products at Home and Abroad, 20124. Industry Chain Structure of Infant Formula Milk Powder in China4.1 Industry Chain Structure4.2 Complete Industrial Chain Pattern5. Supply and Demand of Infant Formula Milk Powder Industry in China5.1 Supply Analysis and Forecast5.1.1 Supply Analysis, 2010-20125.1.2 Supply Forecast 2013-20175.2 Demand Analysis and Forecast5.3 Price Analysis and Forecast5.3.1 History of Price Changes5.3.2 Current Price5.3.3 Factors Affecting Price5.3.4 Price Trend in the Future6. Import and Export of Infant Formula Milk Powder in China6.1 Total Import and Export Volume and Average Price in the Past6.2 Source of Import and Export Destinations in Recent Years6.3 Import and Export Trend Forecast6.3.1 Factors Affecting Import and Export6.3.2 Import Forecast 2013-20176.3.3 Export Forecast 2013-20177. Key Domestic Milk Powder Enterprises7.1 Inner Mongolia Yili Industrial Group Co., Ltd.7.1.1 Main Business7.1.2 Business Performance7.1.3 Company Strength7.1.4 Development Prospect7.2 Bright Dairy & Food Co., Ltd.7.2.1 Main Business7.2.2 Business performance7.2.3 Company Strength7.2.4 Development Prospect7.3 Zhejiang Beingmate7.3.1 Main Business7.3.2 Business Performance7.3.3 Company Strength7.3.4 Development Prospect7.4 Feihe International Inc.7.4.1 Main Business7.4.2 Business Performance7.4.3 Company Strength7.4.4 Development Prospect7.5 Heilongjiang Yashily Dairy Co., Ltd.7.5.1 Main Business7.5.2 Business Performance7.5.3 Company Strength7.5.4 Development Prospect8. Development Forecast of Infant Formula Milk Powder Industry, 2013-20178.1 Macro Environment Forecast8.1.1 Development Direction and Focus8.1.2 Industrial Layout8.1.3 Development Goal8.2 Development Trend of the Domestic Infant Formula Milk Powder Market, 2013-2017 8.2.1 The Scale of Market Consumption Will Continue To Grow8.2.2 Branding Competition Will Be the Trend8.2.3 Market Share Will Gradually Be Concentrated8.2.4 Market Shows High-end Development Trend8.2.5 Marketing Mode Trends to Be Diversified8.3 Development Trend of Infant Formula Milk Powder Industry in China, 2013-2017 8.3.1 Government Policy Support Efforts Are Strengthened8.3.2 Rural and High-end Market Will Become the Competition Focus for Foreign and Domestic Brands8.3.3 Market Competition Trends to Be Branding, Industry Merger and Acquisitions Will Be Inevitable8.3.4 Market Prospect of Infant Milk Powder Industry9. Investment Opportunity and Risk of Infant Formula Milk Powder Industry9.1 Investment General Situation of Infant Milk Powder, 2010-20129.1.1 Investment Environment9.1.2 Investment Scale9.2 Investment Opportunity of Milk Powder Industry in China, 2013-20179.2.1 China Has Become the Largest Consumer of Milk Powder9.2.2 Investment Potential of Infant Milk Powder Market9.2.3 Investment Opportunity9.3 Investment Risk Warning of Infant Milk Powder in China, 2013-20179.3.1 Macro-control Policy Risks9.3.2 Market Competition Risk9.3.3 Market Operation Mechanism Risk10. Strategy for Infant Formula Milk Powder Industry in China10.1 China Promotes High-grade Infant Formula Milk Powder Strategy10.1.1 Strengthen Brand Promotion10.1.2 Combination of Knowledge Marketing and Product Marketing10.1.3 Strengthen Channel Construction10.1.4 Strengthen Service10.2 Development Countermeasure of Infant Formula Milk Powder Industry10.2.1 The Enhancement of Infant Milk Powder Quality Should Firstly Pay Attention to Formula10.2.2 Marketing Countermeasure of Infant Milk Powder Industry in China内蒙古伊利实业集团股份有限公司/光明乳业股份有限公司/浙江贝因美科工贸股份有限公司/黑龙江飞鹤乳业有限公司/黑龙江雅士利乳业有限公司/AbstractIn 2010, the production capacity of infant formula milk powder was 800,000t in China;this number increased to 1 million tons in 2011 and 1.1 million tons in 2012, increasing by 100,000t in 2012 and the growth rate was 10%. From 2010 to 2012, the production capacity utilization of infant formula milk powder inChina had both rise and fall, were 70.00%, 83.10% and 74.45%, respectively.In 2010, due to lower consumer confidence in domestic dairy, imported infant milk powder posed great impact on the domestic dairy products. Seen from the national statistics, the output of domestic infant milk powder showed a significant decline for the first time in recent years, down about 12%. According to statistics, the supply of infant milk powder in China reached about 560,000t in 2010, and the foreign brands had occupied almost a half of the number.According to consumer group, the consumption of infant milk powder accounts for more than 60% of the milk powder industry. In 2011, the output of infant formula milk powder was 831,000t in China. In 2012, the output reached to 819,000t, down 1.44% over 2011.At present, the domestic dairy producers continue to increase the production of infant formula milk powder; the market supply of infant formula milk powder will continue to maintain growth momentum. Huidian Research forecasts that the market supply growth rate of infant formula milk powder will be not lower than 10% in China in 2013-2017. Therefore, the market supply of infant formula milk powder will be about 900,000t in 2013, and this number will exceed 1.3 million tons in 2017.Excerpt5. Supply and Demand of Infant Formula Milk Powder Industry in China5.1 Supply Analysis and Forecast5.1.1 Supply Analysis, 2010-2012Fig.6 Production Capacity and Output of Infant Formula Milk Powder in China, 2010-2012Source: Huidian ResearchIn 2010, the production capacity of infant formula milk powder was 800,000t in China; this number increased to 1 million tons in 2011 and 1.1 million tons in 2012, increasing by 100,000t in 2012 and the growth rate was 10%. From 2010 to 2012, the production capacity utilization of infant formula milk powder in China had both rise and fall, were 70.00%, 83.10% and 74.45%, respectively.In 2010, due to lower consumer confidence in domestic dairy, imported infant milk powder posed great impact on the domestic dairy products. Seen from the national statistics, the output of domestic infant milk powder showed a significant decline for the first time in recent years, down about 12%. According to statistics, the supply of infant milk powder in China reached about 560,000t in 2010, and the foreign brands had occupied almost a half of the number.According to consumer group, the consumption of infant milk powder accounts for more than 60% of the milk powder industry. In 2011, the output of infant formula milk powder was 831,000t in China. In 2012, the output reached to 819,000t, down 1.44% over 2011.5.1.2 Supply Forecast 2013-2017Fig.7 Market Supply Forecast of Infant Formula Milk Powder in China, 2013-2017 Unit: 10,000tSource: Huidian ResearchAt present, the domestic dairy producers continue to increase the production of infant formula milk powder; the market supply of infant formula milk powder will continue to maintain growth momentum. Huidian Research forecasts that the market supply growth rate of infant formula milk powder will be not lower than 10% in China in 2013-2017. Therefore, the market supply of infant formula milk powder will be about 900,000t in 2013, and this number will exceed 1.3 million tons in 2017.（注：可编辑下载，若有不当之处，请指正，谢谢!）。

日处理200吨原料乳的全脂乳粉厂的设计摘要本项设计是进行日产200吨原料乳的全脂乳粉厂的设计，包括产品方案、工艺设计、物料衡算、主要设备生产能力计算和主要设备的选型、技术经济分析、车间的平面布置，对乳制品加工过程中物料平衡、热量平衡进行计算，设备选型，水电汽平衡，劳动力平衡，设定企业管理组织架构，实施环境保护规划并进行污水处理，对投资成本、利润、盈亏平衡点等进行估算。

该厂主要生产全脂奶粉，综合考虑了生产工艺和经济技术等因素，对不同工段的生产设备进行选型；设计冷库、原辅材料库、化验室和研发室等辅助设施，对乳制品生产进行全程监控，确保乳制品安全性和质量稳定性。

本设计生产总投资为9770.74万元，年利润可达4175.308万元，投资回收期2.34年左右。

关键词：全脂乳粉；物料衡算；工艺设计；技术经济分析The 200-ton workshop of whole milk powerAbstractThe design was mainly about the 200-ton workshop of whole milk power, including product, process design, material balance, calculating production capacity of major equipment and major equipment selection, technical and economic analysis, plant layout, to the dairy products processing process in the mass balance, the heat balance carries on the computation, the equipment shaping, the water and electricity steam is balanced, the labor force is balanced, the hypothesis business management organization construction, the implementation environmental protection plans and carries on the sewage treatment, to the cost of investment, the profit, and loss balance point and so on carries on the estimate.This factory mainly produces the whole milk powder, overall evaluation factors and so on technique of production and economical technology, carried on the shaping to the different construction section's production equipment; Designs the cold storage, the original auxiliary material, the laboratory and the research and development room and so on ancillary facilities, carries on the entire journey monitoring to the dairy products production, guarantees the dairy products security and the quality stability.The production total investment is 97,907,400 Yuan, the profit for the year may amount to 4.175.308Y uan, about the investment recoupment period 2.34year.Keywords: full cream milk powder；material balance；process worshop；technical and economic analysis目录摘要 (I)Abstract (II)第1章绪论 (1)1.1 乳品工业概貌 (1)1.2 设计意义 (1)1.3 设计指导思想及特点 (2)1.3.1 设计指导思想 (2)1.3.2 设计特点 (2)1.4 设计内容 (2)第2章工艺流程确定及论证 (3)2.1 产品及产量的确定 (3)2.2 工艺流程 (3)第3章厂区平面设计 (7)3.1 厂址的选择 (7)3.1.1 自然条件资料 (7)3.1.2 水源、能源 (7)3.1.3 交通情况 (7)3.2 总平面设计方案 (7)3.3 车间布置的基本原则 (7)第4章物料衡算 (9)4.1 原料乳及产品成分的要求 (9)4.1.1 原料乳成分 (9)4.1.2 成品乳的成分 (9)4.2 标准化计算 (9)4.3 一吨原料乳的物料计算 (10)第5章热量衡算 (12)第6章设备选型 (14)6.1 设备选择依据 (14)6.2 主要设备选型说明 (14)第7章公共系统与辅助部门 (15)7.1 生产及辅助车间设施 (15)7.2 给排水系统 (18)7.3 给汽系统 (19)7.4 供电系统 (19)第8章劳动组织 (20)8.1 生产车间人员配置 (20)8.2辅助生产及管理人员配置 (20)第9章环境影响分析及废水处理 (22)第10章经济技术分析 (23)10.1 全厂总投资 (23)10.2 产品成本核算 (23)10.3 产品收入核算 (24)10.4 利润上缴 (24)10.5 投资回收期 (24)结论 (25)参考文献 (26)致谢 (27)附录 (28)日处理200吨原料乳的全脂乳粉厂的设计第1章绪论1.1 乳品工业概貌随着中国宏观经济的持续增长，近年中国乳制品的消费需求出现高速增长，奶业已成为中国农业和食品加工业中发展的亮点，但是从整体来看中国乳制品加工业与发达国家的差距仍然十分明显。