新视野大学英语
New Horizon College English
New Horizon College English 视听说教程
Beware of Ads!
UNIT 4
Contents
u Lead-in
u Matching Game
u Brainstorming
u Watching and Discuss ing u Acting It Out
u Fun Time
u Oral Assignment
Work in groups, discuss the following questions and then share your answers with the whole class.
Questions for groups 1 and 2:
1. What is your opinion on the large amount of money spent on ads for two competing
products, especially when they belong to one company?
2. Should people buy things according to what ads say?
Questions for groups 3 and 4: 1. What are the negative social effects of advertisements?
2. Should young people buy clothes
advertised by celebrity?
Matching Game
Work in pairs, try to identify the associative
meaning of these ads.
Advertisements Product/Company
1. Good to the last drop. A. Ericsson mobile phone
2. Make yourself heard. B. Ricoh photocopier
3. Obey your thirst. C. Cigarette brand “More”
4. We lead. Others copy. D. IBM corporation
5. Ask for more. E. a washing machine
6. No business too small, F. Sprite soda drink
no problem too big.G. American Express credit
7. Drivers wanted. card
8. Don’t leave home without it.H. Volkswagen cars
9. She works while you rest.I. Maxwell coffee
大宝 天天见神州行我看行恒源祥羊羊羊黄金搭档过节送礼大运摩托风驰电掣我要靓妆
人要衣装一颗永流传
钻石恒久远利朗商务男装
简约不简单收礼还收脑白金
今年过节不收礼
Now the class is divided
into two groups. In turn each group will give an ad logo until no more logo can be provided.A Sequence Game A. Compete to see how much we know about Chinese ad logo. You would find how deeply we are influenced by ads.
B. Read the following English ads logo, work with your partner and try to translate them into Chinese.
Good to the last drop ．
滴滴香浓，意犹未尽。（麦斯威尔咖啡） Obey your thirst ．
服从你的渴望。（雪碧）The new digital era ．
数码新时代。（索尼影碟机）使不可能变为可能。（佳能打印机） Impossible made possible ．
尽情享受吧！（雀巢冰激凌） Take time to indulge ．
动态的诗，向我舞近。（丰田汽车） Poetry in motion, dancing close to me ．只管去做。（耐克运动鞋）Just do it.
感受新境界。（三星电子）Feel the new space.
智慧演绎，无处不在。（摩托罗拉手机） Intelligence everywhere.
我们集大成，您超越自我。（三菱电工） We integrate, you communicate.
Now watch two pieces of TV commercials. After that work in groups (two people each) to have a discussion. Then finish the following tasks.
Ad 1
Ad 2
Your Tasks:123
Task 1. Group Discussion:
Retell what happens in the the ads and discuss about your understanding for 3 minutes. Then each group send one student to report your group’s opinion.
Reference 1 >>
Reference 2 >>
Reference 1 Pepsi commercial:
One day an India boy who always lives with elephants finds he has power over them with Pepsi drink. He begins to build elephant tower. He grows up and becomes famous all over Indian as his tower grows taller and taller until one day all it is ruined by a small boy. The tower collapses because the elephants are distracted by another boy’s Pepsi. The young man is very depressed and thinks maybe training elephant is no a good idea any more. He has to come up with other animal---yes, hippos!
Reference 2 Coca Cola commercial:
In North Pole, a group of polar bears find
some iced Coca Cola drink. They are delighted, but there’s one problem: they don’t have can-opener. They raise their heads and see the crescent/curved moon hanging up in the sky. A good idea occur to them---they place one on top of another, and finally they reach the moon. They grasp the crescent moon down and use it as a can-opener. Now they can enjoy their Coca Cola!
Task 2. Group Discussion:
Compare the two commercials and decide which one is stronger in appealing audience? Why? Then each group send one student to report your group’s opinion.
Task 3. Group Planning:
Now suppose you are members of an ad team working on designing an advertising for either Coca Cola or Pepsi. Work together and come up with an idea for your own creative commercial. Then tell the whole class about your idea.
Reference 1 >>
Reference 2 >>
Reference 1
In a lab many scientists are working on a robot. Everything is all right but the robot just doesn’t move. The scientists try again and again and it simply doesn’t work. They are so frustrated. At this moment, one of them places a bottle of Coca Cola in front of the robot unconsciously. Suddenly, the robot snatches it, opens it and drinks it up. After that, it starts to move. Everyone is happy and they all drink Coca Cola to celebrate!
Reference 2
It’s a closely fought football match. A player is running with the ball. He passes several players from the other team, coming close to the forbidden area! Suddenly he stops, takes out a bottle of Pepsi Cola and drinks it. To people’s surprise, a player from the other team comes to him trying to snatch the bottle. They fight and both forget about the match! The referee runs to them, takes out two red cards and shouts “Out!” Then he picks up the Pepsi bottle and drinks it enjoyably. “Ask for more!” he says!
Situation 1 — Father and Son
Father is reading and the son comes to him. The son wants father to buy a new pair of basketball shoes for him because he saw an ad with Yao Ming in this brand of basketball shoes. Yao Ming says those shoes give him extra spring. But Father thinks Yao Ming is very tall and he actually doesn’t need extra spring. He says the shoe company
probably gave Yao Ming millions
of dollars to wear those shoes
and Yao Ming earns more money
than he does. Father tells the son
to forget the shoes and concentrate
on his studies.
Reference >>
For the son:Dad, I need…My old ones look…Look at this ad with…Yao Ming says…All my classmates…For the father:It’s impossible…You just bought those…Yao Ming is so tall that…He reached the top not because…Just focus on your studies…
Sentences for your reference:
Situation 2 — Customer and Shop Assistant
A customer rushes into a store to buy a color TV set. The shop assistant warmly greets him and shows him various models. He turns on a TV and asks the customer to see how sharply and colorfully the screen shows. At that moment, a new commercial comes onto the screen, introducing a popular brand of camera and shows some beautiful
pictures that have been taken. The customer
suddenly changes his mind and tells the
shop assistant: ”Thank you. But now
I will rush to camera section.”
Reference >>
新视野大学英语视听说教程第二版第三册答案 Uint1 Enjoy the colorful campus life! II. Basic Listening Practice Keys: 1.C 2.D 3. B 4.D 5.A III. Listening In Task 1:On the first day Keys: (1)the first day (2)changing (3)really good (4)hard workers (5)went over her head (6)explained (7)notes (8)Wednesday (9)participation (10)education Task 2:How to select elective courses? Keys:
(1)extra training (2)chemistry (3)accounting (4)many fields of study (5)better potential (6)business degree (7)challenging (8)how to learn (9)better understanding (10)narrow-minded Task3: How to get straight A's? Keys:1.B 2.C 3. D 4.A 5.D IV. Speaking Out MODEL1 MODEL2 MODEL3 V. Let?ˉs Talk Task 1:Maintaining the quality or increasing the intake? Keys: (1)quality (2)young (3)25
第一册 第一单元 Sharing: Task 1 (1) their social life (2) whether they go out a lot and what they did when they went out last night Sharing: Task 2 (1) busy (2) friends (3) university (4) social life Sharing: Task 3 Correct order: a, c, e, d, b, f Sharing: Task 4 Q 1 Key(s): danced Q 2 Key(s): (1) viewof (2) fun Q 3 Key(s): drink Q 4 Key(s): (1) west (2) delicious meal Q 5 Key(s): (1) house (2) television/TV Listening: Task 2 Activity 1 Q 1 Key(s): 1962 Q 2 Key(s): fourth/4th Q 3 Key(s): 1990 Q 4 Key(s): 1996 Listening: Task 2 Activity 2 (1) teacher(2) cleaned houses
(3) lost (4) visited (5) work (6) his wife (7) in his own words Viewing: Task 2 Activity 1 Correct order: a, c, h, f, d, e, g, b Viewing: Task 2 Activity 2 (1) home (2) country (3) relatives (4) foreigner (5) speak (6) passed on (7) heat (8) sea (9) happiness Role-playing: Task 2 Activity 1 (1) It was great (2) He's a football player/He is a football player (3) It was really beautiful Role-playing: Task 2 Activity 2 Keys: 1, 3, 5, 7, 10 Presenting: Task 1 Activity 1 Q 1 a small town Q 2 1993 Q 3 2008 Q 4 2003 Q 5 7/seven
Uint1 II. Basic Listening Practice M: I’m beside myself with joy. I’m so lucky. Guess what? I’ve won a lit of money in the lottery. W: Yeah? Well, you do know that money is the root of all evil, right? Q: What does the woman mean? W: Mary was furious. Her son wrecked up her car. M: He shouldn’t have driven a car without a driver’s license. He‘s still taking driving lesson. Q: What do we know about Mary’s son? 3.M: Susan, I hear you’re going to marry that guy. Some people think you’ll regret it. W: Is that so? Only time tell. Q: What does the woman imply? 4. M: Mary, I just want to say how sorry I was to learn of your mother’s passing. I know how close you two were? W: Thank you. It was so sudden. I’M still in a state of shock I don’t know what to do. Q: Which of following is true? 5. W: I get furious at work when my opinions aren’t considered just because I’m a woman. M: You should air your view more emphatically and demand that your vice be heard. Q: What is the woman complaining about? Keys: 1.C 2.B 3. D 4.A 5.D III.Listening in Task 1.What a clumsy man! Maria: Jack, can you help me move this heavy box? Jack: No problem, Maria. Here let me lift this end... Oops! Maria: Ouch! My foot! Come on, can't you be a little more cautious? Jack: I'm so sorry. It was an accident. No need to be furious! Maria: You're always so clumsy, Jack. I'm really losing my patience with all the stupid mistakes you make around the office. Jack: Calm down, Maria; I'll certainly be more careful next time. This was just an accident. Maria: If you aren't more careful, then next time someone could be badly hurt. Oh, look! The glass in the box is all broken now. Mr. Johnson is going to fly into a rage. Jack: Oh no! What can I do to keep him from hitting the roof? Maria: Well, you can begin by helping me clean up the mess and then honestly tell
UNIT TEST 3 ACCDD 1.at 2.section 3.connects 4.bottom 5.shining 6.As 7.cross 8.Ten minutes later, as we were looking out the window, we saw everyone was running away from something 9. A huge flood was streaming down the mountain. We were standing on a higher place, so we could see everything 10.It was reported that the flood destroyed a big area and approximately 300 people were killed or disappeared that day ABBDC BDACC DABDA Unit 4 Lead in c d a e h f i g b Basic listening CBABD Listening in Task l CBDAA Task 2 Relationships marketing manager in conflict with expenses ended in vain training administrator visited establish closer relationships long-term picked up Task 3 CDDCA Let's talk
Mountain regions face a number of dangers. 1、negative 2、report 3、warming 4、pressures Mountainous Barely make way for expect 98 percent of the mountain areas to experience severe climate change by 2055 The UN is anxious to raise awareness of the problems facing mountain areas Thousands of villages in Europe are deserted most of the year signs Santa's home town in danger warmer temperatures warmest snow attracts trouble normal best season one-time white Unit 2 test CCBCD
consequences for the health of human beings 10、Cities with large numbers of automobiles or those that use great quantities of coal often suffer most severely from air pollution problems PART3：BCDCB PART4：BCDCC ADDBC Unit 3 1、Collectivism 2、individualism 2、individualism 4、Collectivism Basic listening practice CADBA Competition in America CACBD roots what moral diligence sin teachings centuries If it's worth doing at all, it's worth doing well In English a new word has been created to describe people who work compulsively Others hold that workaholics are valuable members of society because they are extremely productive
新视野大学英语视听说教程第四册 答案 Uint1 II。 Basic Listening Practice 1.Script M: I’m beside myself with joy。 I'm so lucky。Guess what? I’ve won a lit of money in the lottery. W: Yeah? Well， you do know that money is the root of all evil， right? Q：What does the woman mean? 2.Script W： Mary was furious。 Her son wrecked up her car. M：He shouldn’t have driven a car without a driver’s license。He‘s still taking driving lesson。 Q: What do we know about Mary’s son？ 3. Script M：Susan, I hear you’re going to marry that guy. Some pe ople think you'll regret it。 W: Is that so？ Only time tell。 Q: What does the woman imply? 4。 Script M: Mary，I just want to say how sorry I was to learn of your mother’s passing。 I know how close you two were? W: Thank you。 It was so sudden。 I'M still in a state of shock I don’t know what to do. Q：Which of following is true? 5。 Script W: I get furious at work when my opinions aren’t considered just because I’m a woman。 M: You should air your view more emphatically and demand that your vice be heard。 Q: What is the woman complaining about？ Keys： 1.C 2.B 3。 D 4。A 5.D
Unit1 Roll over, Beethoven! I Lead-in II Listening Skill 1-5 BBDCA III Listening in Task 1 Encore! 1-5 FTFTF Task 2 What are your favorite songs? 1-5 BBDAC Task 3 Music and your mood 1.classical 2.peaceful 3.relaxing 4.Jazz 5.sadness 6.heavy metal 7.energy 8.sporting events 9.physical labor 10.road accidents IV Speaking out Model 1 Do you like jazz? (1)Do you like jazz (2)No,not much (3)I’m crazy about (4)What kind of music do you like (5)What group do you like best (6)They make my stomach turn
Model 2 Do you like punk rock? (1)I like different kinds (2)Any in particular (3)You don’t seem like (4)What about you (5)Would you like to (6)Sure, that sounds great Model 3 It just sounds like noise to me (1)Turn down that noise (2)They’re so cool (3)It just sounds like noise to me (4)What do you want to hear (5)How about (6)I think she is a bore V Let’s talk (1) Good Morning to All (2) success (3) musical talents (4) without (5) second part (6) replaced (7) legal action
---- 新视野大学英语视听说教程第二版3（参考答案） Unit 1 Enjoy the colorful campus life! II Basic listening practice 1. C) 2. D) 3. B) 4. D) 5. A) III Listening in Task 1 (1) the first day(2) changing (4) hard workers(3) really good (6) explained(5) went over her head (8) Wednesday(7) notes (10) education(9) participation Task 2 (1) extra training(2) chemistry
(4) many fields of study(3) accounting (6) business degree(5) better potential (8) how to learn(7) challenging (10) narrow-minded(9) better understanding Task 3 2. C) 3. D)1. B) 4. A) 5. D) IV Speaking out Model 1 (1)already I feel like I 've learned a lot (2)I already feel like I 'm up to my ears in homework (3)have to hit the books (4)rub off on you (5)Probably, you'll have no repeat the year (6)I 'llbe burning the midnight oil. Model 2
Part I Script Directions: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. 1.(Listen to the audio recording for the question.) A. . B. . C. . D. . 2.(Listen to the audio recording for the question.) A. The crops were all failed in this area because of the drought. B. The area was hit by the worst drought in the last 30 years. C. The government should improve the development of the infrastructure D. The irrigation system in this area played an important role in coping 3.(Listen to the audio recording for the question.) A. There will be a volcanic eruption on La Palma Island. B. La Palma Island will be completely submerged.
1. (Listen to the audio recording for the question.) A. 4.0. B. 4.5. C. 6.0. D. 6.5. 2. (Listen to the audio recording for the question.) A. The crops were all failed in this area because of the drought. B. The area was hit by the worst drought in the last 30 years. C. The government should improve the development of the infrastructure in the area. D. The irrigation system in this area played an important role in coping with the drought. 3. (Listen to the audio recording for the question.) A. There will be a volcanic eruption on La Palma Island. B. La Palma Island will be completely submerged. C. Tidal waves will strike the coasts of two continents. D. Tidal waves will die down along the coasts of Africa and North America. 4. (Listen to the audio recording for the question.) A. The man thinks human beings can change nature. B. The woman thinks human beings can change nature. C. The man thinks human beings can do nothing in the face of nature disaster. D. The woman thinks human beings can do nothing but minimizing losses in the face of natural disasters. 5. (Listen to the audio recording for the question.) A. The man thinks modern technology can tame nature while the woman does not. B. The woman thinks modern technology can tame nature while the man does not. C. Both the man and woman think mankind can conquer nature. D. Neither the man nor the woman thinks mankind can conquer nature. Part II Script Directions: Listen to the passage three times. When the passage is read for the first time, listen for the general idea. When the passage is read the second time, fill in the blanks numbered from (1) to (7) with the exact words you hear. For blanks numbered from (8) to (10), write down either the exact words you hear or the main points in your own words. When the passage is read the third time, check your answers. A few years ago, my friend and I were walking (1) noon on a street near my home in a northern (2) of Teheran. This area is well-known because it is a beautiful avenue that (3) two major traffic circles. It is located at the (4) of a high mountain. That day, the sun was (5), but the weather suddenly changed. (6) we were walking between the two circles, it started raining very hard. We started to (7) the boulevard to get to the second circle.
第一单元 Sharing 1 Reference: their social life Reference: whether they go out a lot and what they did when they went out last night Reference: leisure activities Reference: how often they go to the cinema, what films they saw last time and their favorite films, actors, and actresses 2 busy friends university social life 3. Answers：a-c-e-d-b-f 4. danced view of fun drink west delicious meal house television / TV Listening2.1 1962 4th 1990 1996 2.2 teacher cleaned houses lost visited work his wife in his own words Viewing1 A famous ballet dancer. Havana. His home country, family and childhood. 2.1 Answers：a-c-h-f-d-e-g-b 2.2 home country relatives foreigner speak passed on heat sea happiness Role-playing2.1 It was great He's a football player It was really beautiful 2.2 135710 Presenting1.1 a small town 1993 2008 2003 7 / seven
Part I Directions: Listen to the short dialogs, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. 1. (Listen to the audio recording for the question.) A. A TOEFL examination. B. Any English language examination. C. Good luck. D. Ill luck. Your answer Correct answer C C 2. (Listen to the audio recording for the question.) A. To keep evil away. B. To wish for more money. C. To show friendliness. D. To treat a wound. Your answer Correct answer A A 3. (Listen to the audio recording for the question.) A. She will paint it brown. B. She wants the man to paint it brown. C. She asks the man to climb up the ladder. D. She asks the man not to walk under the ladder. Your answer Correct answer D D 4. (Listen to the audio recording for the question.)
最新版新视野大学英语视听说教程第二版4答案完整版 Unit 1 enjoy your feelings! II C B D A D l Listening In Task 1 what a clumsy man! Keys: A C D C B Task 2 causes of depression Keys: (1)families (2)chemicals (3)information (4) certain (5)self-esteen (6)thinking patterns (7)mood (8)divorce (9)physical abuse (10)financial difficulties (11)stress (12)anxiety Task 3 happiness index Keys: B D A A C l Let’s Talk Keys: (1) shy (2) crying (3)scared (4) came down (5) fun (6) nice (7) two step (8) argue (9) touch (10) bad time (11) speak (12) comfortable (13) brother (14) adults (15) children (16) secondary (17) growing (18) learn l Further Listening and Speaking Task 1: Big John is coming!
(S1) owner (S2) running (S3) drop (S4) run (S5) local (S6) yelling, (S7) lives!” (S8) As he’s picking himself up, he sees a large man, almost seven feet tall. (S9) The bartender nervously hands the big man a beer, hands shaking. (S10) “I got to get out of town! Don’t you hear Big John is coming?”Task 2 Reason and emotion Key : A B C C D Task 3 Every cloud has a silver lining Key : T F F T F l Viewing and speaking Key ：(1) seven (2) 150 (3) favorite (4) bridge (5) 111 (6) fast (7) simple (8) trusted (9) stupid (10) did (11) No way (12) ultimate (13) limits (14) skywards (15)&60 (16)cheap Unit tset 1.C D B C D 2. (1)over (2) companionship (3) lover (4) definition (5 scarce (6) diar
新视野大学英语视听说第三版第4册答案 Unit1 Sharing Task3 bcfdca Task4 24 Task5 1.(1)anti-social 2.(1)appreciate 3.(1)tolerant 4.impress (2)awareof (2)attidude (2)cometoanend(3)walkaway Listening Task2activity2 Lark:Speaker1 Owl:Speaker2 Speaker6
Speaker3 Speaker4Speaker5Speaker7 Task2activity3 1.peaceful 2.beautiful 3.lovelypart 4.party 5.withapassion https://www.doczj.com/doc/b96061008.html,stsecond 1 7.walkingtheirdogs 8.withabounce 9.away 10.thebestpartoftheday 11.thinkingstraight 12.atmysharpest 13.wehadchildren 14.inthemornings 15.intheevenings Viewing Task2activity2
24 Role-playing Task1activity2 gafhbdce Morepracticeinlistening shortconversations1 DABCC longconversations CBDA Passages:Passage1 ACDC Passages:Passage2 1.distressing 2.desperate 3.urge 4.acquire 2 5.aretotallyunawareof 6.areisolatedfrom 7.affirm 8.interactwith
New Standard English Book 4 Unit 1 Inside view Conversation 1 2. Janet : go back to China,do my master’s (which means going back to university),live in London,become a teacher,work in publishing,apply for a job at London Time Off,update my CV and look for jobs together. Andy: leave London,go to China,look for jobs together. 3. the true statements are 2 and 8. Conversation 2 5. 1.Joe was a gofer before he became a researcher for Lift Off UK. 2.Andy wants Joe’s job as a producer. 6. 1(d) 2(d) 3(a) 4(c) 7. 1 It’s not always very easy working with 2.How did he end up in London 3.the least experienced person 4.He’s good at his job 5.He’s confident and very competent 6.I get on with him quite well Everyday English 8. 1(b) 2(b) 3(a) 4(a) 5(b) Outside view 2. the true statements Samantha agrees with are:1,2,3 and 4. 4. 1.She needs to improve her interview techniques to help her to get a job 2.She doesn’t know how to answer the questions and give answers that might lead her failure in a job interview. 3.She doesn’t understand what the interviewer is actually looking for. 4.That you need to be well prepared for an interview. It boils down to preparation,presentation and understanding what the interviewer is looking for. 5. 1.professional job coach 2.research on the position and the company 3.having not practised with some of the questions 4.how you present yourself 5.what the interviewer is actually looking for 6.preparation,presentation and understanding 7.in relationship to the job 8.some examples in your life 9.dealing with problems 7. the pieces of advice the speakers give are:1,3,5,7,8,9,10 and 11. Listening in Passage 1
新视野大学英语视听说教程3答案第二 版 【篇一：新视野大学英语视听说教程3_第二版_6-10单 元_答案_最新修订[1]】 d in task 1 basic listening practice cdacb listening in task 1 abaabaa listening in task 2 bccad listening in task 3 caacb lets talk task 1 (1) 900 (2) customer calls (3) 70 (4) human resources (5) supported (6) customer-facing (7) place (8) two (9) right people (10) realistic lets talk task 2 (3) candidates have a telephone interview that would last somewhere in the region of 15 minutes. (2) candidates come to have a tour of the centre. they get to see the role, see how it feels, and feel the culture of the company. (1) candidates complete an application form. (4) candidates have a two-hour assessment consisting of a role-play which looks at their customer service ability and a competency interview. lets talk task 3 further listening and speaking further listening task 1