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第二届全国大学生电子商务“创新、创意及创业”挑战赛重庆赛区作品创新创意创业作品编号：_____CQB091_____参赛学校：___重庆邮电大学__作品名称: ______情系三农____团队名称：_____梦之队______指导老师：____王亚红_______团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_2010年11月作品信息表目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````112.4.2业务详述````````````````````````````````````````````````````````````````````112.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````11第三章网站项目实施方案3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````143.2.1资讯频道`````````````````````````````````````````````````````````````````````14第四章网络推广方案4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩张阶段````````````````````````````````````````````````````````````````154.3.2过滤时期`````````````````````````````````````````````````````````````````````154.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5网站联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````````17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化``````````````````````````````````````````````````````````````````````````````186.1.1文化基调```````````````````````````````````````````````````````````````````````186.1.2公司宗旨````````````````````````````````````````````````````````````````````````196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观`````````````````````````````````````````````````````````````````````196.1.5企业精神````````````````````````````````````````````````````````````````````````196.1.6品牌个性````````````````````````````````````````````````````````````````````````19 6.2组织结构```````````````````````````````````````````````````````````````````````````````19 6.3经营团队```````````````````````````````````````````````````````````````````````````````20 6.4人事制度```````````````````````````````````````````````````````````````````````````````20 6.5激励机制```````````````````````````````````````````````````````````````````````````````21第七章财务可行性分析7.1项目投资概括``````````````````````````````````````````````````````````````````````````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````````217.4财务比率分析````````````````````````````````````````````````````````````````````````227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险``````````````````````````````````````````````````````````````````````````````238.1.1风险详述```````````````````````````````````````````````````````````````````````238.1.2应对措施```````````````````````````````````````````````````````````````````````238.2资源风险``````````````````````````````````````````````````````````````````````````````238.2.1风险详述```````````````````````````````````````````````````````````````````````238.2.2应对措施````````````````````````````````````````````````````````````````````````248.3市场风险```````````````````````````````````````````````````````````````````````````````248.3.1风险详述````````````````````````````````````````````````````````````````````````248.3.2应对措施````````````````````````````````````````````````````````````````````````248.4技术风险```````````````````````````````````````````````````````````````````````````````248.4.1风险详述````````````````````````````````````````````````````````````````````````248.4.2应对措施````````````````````````````````````````````````````````````````````````248.5竞争风险```````````````````````````````````````````````````````````````````````````````248.5.1风险详述````````````````````````````````````````````````````````````````````````248.5.2应对措施````````````````````````````````````````````````````````````````````````248.6财务风险```````````````````````````````````````````````````````````````````````````````258.6.1风险详述````````````````````````````````````````````````````````````````````````258.6.2应对措施````````````````````````````````````````````````````````````````````````25附件一三农问题`````````````````````````````````````````````````````````````````````````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行内容我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。
人工智能方面互联网+创新创业大赛优秀作品长沙县第一中学学生段小川、廖承达、余晓娜在长沙县段贤清创客工作室我校首席名师段贤清老师的指导下，为解决因老人饮食差异与服务人员数量不足的矛盾，根据养老院老人生活习性与饮食特征，采用颜色分类技术与分格组合技术，采用单片机，语音模块、重量检测模块、蓝牙、超声波、物联网模块等传感器，及舵机、编码电机、连杆结构、齿轮转盘等组合使用实现智能快速分取，通过物联网实现老人食量数据的实时记录，同步传输反馈，为实时检测老人身体状况提供依据。
同步、共享、多控、高效的本装置可推广到敬老院、医院、工厂、未来现代化家庭中。
他们去敬老院走访调查，设计制作，编程调试，方便老人们快速地吃上热饭，实时了解老人们的食量变化，及时将老人饮食行为数据反馈给敬老院和相关人员，更好地服务老人，爱心满满。
长沙县第一中学学生莫均玮、刘哲雄、师嘉琪三人在段贤清老师指导下为“狭窄路段与拐弯处车辆安全行驶”绞尽脑汁，他们调研了长沙县易初莲花、多个小区地下车库，农村拐弯山路，狭窄道路，为安全驾驶而忙碌。
寒来暑往的调研、实验与设计，终于设计发明了“狭窄路段与拐弯处车辆安全行驶智能警示板”。
该作品主要针对于狭窄路段以及地下车场的拐角处，驾驶员视线被车体遮挡而不能直接判断到车体与墙壁之间距离或车轮与路基安全位置距离，防范造成损失财产、威胁生命安全等交通问题。
长沙县第一中学学生王子烨、杨文韬为解决交通信号灯故障引发交通拥堵，出现交通事故等问题。
在段贤清老师的指导下，实地调研走访，通过与交通部门，交通警察的访问调查，不断实验模拟，历时近一年时间，终于发明了“基于物联网交通信号灯故障智能更换预警装置”。
该装置是通过光敏电阻来检测信号灯的亮暗情况、电压检测模块与电流检测模块分别检测信号灯的电压与电流情况，进而判断其是否存在信号灯故障，再通过物联网模块反馈至交管部门等有关单位，为人们的交通出行提供安全保障。
长沙县第一中学的段贤清老师，敢于创新、爱好发明和创新教育，课堂幽默而风趣，经常用创新的思维引导学生探索、总结出独特的解题方法。
2014“创青春”全国大学生创业计划竞赛金番机械有限责任公司商业计划书二〇一四年九月目录第一章执行总结 .......................................................................................................................... - 1 -1.1 创业机会 ........................................................................................................................ - 1 -1.2 公司概述 ........................................................................................................................ - 1 -1.3 目标市场 ........................................................................................................................ - 1 -1.4 竞争分析 ........................................................................................................................ - 1 -1.5 营销策略 ........................................................................................................................ - 2 -1.6 投资与财务 .................................................................................................................... - 2 -1.7 发展战略 ........................................................................................................................ - 2 -1.8 组织与人力资源 ............................................................................................................ - 2 - 第二章产品与技术 ...................................................................................................................... - 3 -2.1 项目背景 ........................................................................................................................ - 3 -2.2 产品介绍 ........................................................................................................................ - 4 -2.2.1 产品结构与工作原理 ........................................................................................ - 4 -2.2.2 产品简介 ............................................................................................................ - 6 -2.2.3 产品成本估计 .................................................................................................... - 6 -2.2.4 市场进入 ............................................................................................................ - 7 -2.2.5 产品研究与开发 ................................................................................................ - 8 - 第三章市场分析 .......................................................................................................................... - 9 -3.1 市场机会 ........................................................................................................................ - 9 -3.1.1 政策支持 ............................................................................................................ - 9 -3.1.2 产业发展趋势 .................................................................................................... - 9 -3.1.3 国内外机械化分离空白 .................................................................................. - 10 -3.2 市场容量与结构 .......................................................................................................... - 10 -3.2.1 市场容量 .......................................................................................................... - 10 -3.2.2 市场结构 .......................................................................................................... - 11 -3.3 市场定位 ...................................................................................................................... - 12 -3.4 竞争分析 ...................................................................................................................... - 13 -3.4.1 产品竞争分析 .................................................................................................. - 13 -3.4.2 公司竞争分析 .................................................................................................. - 14 -3.5 竞争优势分析 .............................................................................................................. - 15 -3.5.1 技术优势 .......................................................................................................... - 15 -3.5.2 经济效益 .......................................................................................................... - 15 -3.5.3 社会效益 .......................................................................................................... - 15 -3.6 竞争劣势分析 .............................................................................................................. - 16 - 第四章公司战略 ........................................................................................................................ - 17 -4.1 公司概述及形象 .......................................................................................................... - 17 -4.1.1 公司概述 .......................................................................................................... - 17 -4.1.2 公司形象 .......................................................................................................... - 17 -4.2 公司总体战略 .............................................................................................................. - 17 -4.3 公司发展战略 .............................................................................................................. - 18 - 第五章市场营销 ........................................................................................................................ - 20 -5.1 营销策略 ...................................................................................................................... - 20 -5.1.1 订单生产 .......................................................................................................... - 20 -5.1.2 价格策略 .......................................................................................................... - 21 -5.1.3 渠道策略 .......................................................................................................... - 21 -5.1.4 促销策略 .......................................................................................................... - 22 -5.1.5 品牌策略 .......................................................................................................... - 22 -5.1.6 网络营销 .......................................................................................................... - 23 -5.2 销售服务 ...................................................................................................................... - 23 -5.3 运营模式 ...................................................................................................................... - 23 -5.4 对外合作 ...................................................................................................................... - 25 -5.5 业务流程 ...................................................................................................................... - 25 - 第六章生产管理 ........................................................................................................................ - 26 -6.1 厂址选则及布局 .......................................................................................................... - 26 -6.1.1 厂址选择 .......................................................................................................... - 26 -6.1.2 加工车间平面布置 .......................................................................................... - 26 -6.2 公司筹建计划 .............................................................................................................. - 27 -6.3 生产工艺流程 .............................................................................................................. - 28 -6.3.1 原材料 .............................................................................................................. - 28 -6.3.2 生产设备及人员安排 ...................................................................................... - 28 -6.3.3 生产工艺流程 .................................................................................................. - 29 - 第七章投资可行性分析 ............................................................................................................ - 31 -7.1 股本结构与规模 .......................................................................................................... - 31 -7.2 资金运用 ...................................................................................................................... - 31 -7.3 财务管理 ...................................................................................................................... - 31 -7.4 未来五年生产成本及利税估算 .................................................................................. - 32 -7.5 财务分析 ...................................................................................................................... - 33 -8.1 财务报表 ...................................................................................................................... - 36 -8.2 主要财务假设 .............................................................................................................. - 36 -8.3 报表数据分析 .............................................................................................................. - 38 - 第九章团队组织 .......................................................................................................................... - 40 -9.1 团队概况 ...................................................................................................................... - 40 -9.2 团队成员 ...................................................................................................................... - 40 -9.3 团队组织结构 .............................................................................................................. - 41 -9.4 团队组建特征 .............................................................................................................. - 42 -9.5 团队人力资源政策 ...................................................................................................... - 43 -9.5.1 薪酬制度 .......................................................................................................... - 43 -9.5.2 人力资源管理宗旨 .......................................................................................... - 43 -9.5.3 公司福利制度 .................................................................................................. - 43 - 第十章关键风险与应对策略 .................................................................................................... - 45 -10.1 市场风险 .................................................................................................................... - 45 -10.2 技术风险 .................................................................................................................... - 45 -10.3 运营风险 .................................................................................................................... - 45 -10.4 应对策略 .................................................................................................................... - 45 - 附录............................................................................................................................................ - 47 - 附录一 6F系列酱后皮渣分离机前期调研报告 ............................................................... - 47 - 附录二：酱后皮渣分离流程（现场试验拍摄照片） ........................................................ - 55 - 附录三：专利证书 ................................................................................................................ - 56 - 附录四：产品检验报告 ........................................................................................................ - 57 - 附录五：产品查新报告 ........................................................................................................ - 58 - 附录六：专利授权书 ............................................................................................................ - 59 - 附录七 6F系列酱后皮渣分离机使用说明书 ................................................................... - 60 - 附录八：公司管理策略 ........................................................................................................ - 62 -第一章执行总结引言：新疆地处祖国西北边陲,独特的光热和水土条件成就了优质番茄的生长,成为仅次于意大利、美国后的世界第三大番茄酱产区,同时也是亚洲最大的番茄生产和加工基地,此外《新疆维吾尔自治区农业（种植业）“十二五”发展规划》等政策的出台,为新疆番茄产业提供了前所未有的发展条件。
第四届中国“互联网+”大学生创新创业大赛海南大学校内选拔赛暨2018年“创青春”全国大学生创业大赛海南大学校内选拔赛获奖项目（“创青春”大学生创业计划组）
第四届中国“互联网+”大学生创新创业大赛海南大学校内选拔赛暨2018年“创青春”全国大学生创业大赛海南大学校内选拔赛获奖项目（“创青春”创业实践挑战组）
第四届中国“互联网+”大学生创新创业大赛海南大学校内选拔赛暨2018年“创青春”全国大学生创业大赛海南大学校内选拔赛获奖项目（“创青春”公益创业组）。
关于全国第二届TRIZ杯大学生创新方法大赛入围决赛作品
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第二届全国“TRIZ”杯大学生创新方法大赛组委会
二〇一三年十一月二十一日。
新疆师范大学第五届“挑战杯” 大学生创业计划大赛作品申报书 作品名称：新疆EFSC电子环保产品开发&服务有限责任公司 申报学院： 地理科学和旅游学院 团队成员： 阿嘎如 王瑞霞 靳昱麒 孟祥旗 指导老师： 王勇辉 目录 1. 执行总结 1·1 公司 1·2 市场运作 1·3 投资和财务 1·4 展望和优势 1·5 组织和人力资源 2. 项目背景 2·1 产业背景 2·2 产品概述 3. 可操作性 3·1 可行性 3·2 产品特点 4. 市场调查和分析 4·1 调查预测 4·2 市场需求预测 4·3 市场细分 4·4 市场定位 4·5 目的市场 4·6 竞争者分析 4·7 趋势分析和预测 5. 公司战略 5·1 总体发展目标 5·2 公司商业模式 5·3 发展战略 5·4 阶段发展目标 6. 营销策略 6·1 产品策略 6·2 产品结构 6·3 分销策略 6·4 促销策略 7. 经营管理 7·1 生产方式 7·2 销售方式 7·3 售后服务 7·4 产品回收方式 7·5 产品制作流程 8. 关于我们 8·1 创业团队成员 8·2 公司组织成员 8·3 公司职责 8·4 注册资本，出资方式及股权比例 8·5 团队建设和培养 9. 投资及财务分析 9·1 投资人及持股简介 9·2 收入分析 9·3 成本分析 9·4 期间费用分析 9·5 净利润分析 9·6利润表 10. 机会，风险及防范 10·1 机会 10·2 风险及规避措施 11. 融资方案和回收 11·1 资金结构及数量 11·2 利润分配表 11·3 回收 12. 结论和建议 13. 鸣谢 附件一 产品开发前景———调查问卷
EFSC电子环保有限责任公司
创业计划 1执行总结 1.1公司 EFSC电子环保有限责任公司主要从事各种环保电子产品充电器的研发、设计、生产、销售及服务于一体的企业。本公司拥有一个200平方米的生产车间，可跟据客户要求，生产订做各种环保型的太阳能充电器，本公司具备多年经营经验，有10多名资深服务电子产品工程技术人员和销售人员，形成了集销售、培训、设备维修、保养、维修服务、设计，研发，回收为一体的专业化公司。我们的经营理念是洞悉市场先机、以客为先，以员工为本，以环保为先，以回收为本，在行业低潮时业务仍可以按既定的远景稳步发展，主要是靠在营运管理上的新思维、摒除不合时的架构，另外采用稳重的财政策略也是重要的因素。我们不盲目讲求高盈利、高增长，看重的是以增值服务回馈客户，取得双赢。只有您的支持，我们才能成长；只有您的信任，我们才能壮大。我们努力工作、锐意进取、不断创新，都是因为您的鼓励和鞭策。我们所有扬铃人将会秉承自信、敬业、协作、创新的企业精神，规范操作、精益求精、持续改善、追求卓越。我们将会用诚信和您合作，用心和您交流！我们期待您的回眸，期待您的指点，期待您的合作。我们会记住您所有的关怀，在需要的时候，请常常想起您身边最忠实的朋友和最诚挚的合作伙伴扬铃公司，积极进取、永不懈怠是扬铃公司的态度。顾已及人真诚守信，说到不如做到，共同创造做到最好。公司精神：绿色环保，节约能源，团队团结、高效产品、严谨、务实。 1.2市场运作 如今随身电器越来越频繁的出现，数码相机，led手电筒，手机，电子地图，甚至电子指南针都已成为徒步旅行的必备电子产品，这些产品大都电池容量低，容易出现缺乏电量的情况。但这些产品的充电仪器基本已被移动电源和充电宝所取代。针对这一情况我们公司我们公司将发展21世纪绿色，可持续，环保的科学态度，产出太阳能，手动磨电等环保型便携式产品，符合21世纪的环保理念，想必一定能取代类似充电宝等移动电源，这是我们的公司的优势。 （1）按照符合我公司产品的徒步旅行社，以及学校的社团提供产品，产品后期，将打入社会市场，针对大众生产环保充电器。 （2）和各大旅行社和旅行社团做出宣传，并根据卖出产品和各大旅行社以及旅行社团提成。 （3）随着产品的发展，我们的产品将更适合大众。 1.3投资和财务 公司成立初期共需资金800万，风险投资524万，其中自由股164万，技术股112万。经计算，第一年预计盈利30万，第二年预计盈利80.2万人民币，五年平均投资回报百分之180左右，投资回收期约为5年。 1.4展望和优势 我们立足各大旅行社以及各大社团的人群。提高产品服务水品，发展绿色健康的理念。在全国，这样的产品具有一定的新颖，和独特性。我们将缜密的市场调研和细致的理论的研究为基础，通过详实的数据，清晰明了的图标，在财务分析，融资渠道，风险投资分析等方面做了详尽的分析，为风险投资商消除了后顾之忧。 1.5组织和人力资源 公司性质是有限责任公司，初期组织结构采取直线制。实行总经理负责制。总经理下设营销副总经理，技术副总经理，财务副总经理。此项创意属JM&AW创业团队所有，阿嘎如是此项创意提出人，公司还聘请了新疆师范大学王勇辉老师作为营销及财务顾问。创业小组成员将全程参和公司产品设计，市场营销和财务管理等全部工作。 2.项目背景 2.1产业背景 城市发展对环境的破坏是巨大的,能源的耗费也在不断增加,面对能源供需矛盾,开发利用新能源迫在眉睫,我们公司秉持绿色可持续发展理念,设计了一些利用太阳能发电的和手动发电的产品.在一定程度上缓解能源供应紧张局面,清洁能源的使用也在另一方面保护了环境,为人类带来健康生活。根据市场的调查，对于使用太阳能发电的人数还是比较少的，说明市场是不饱和的，然而我们公司在这种背景下产生是客观的，也是必然的趋势，意味着我们公司在将来的发展前景是光明的。 2.2产品概述 太阳能多功能充电器：它是一种环保又节能的充电器，通过太阳能板储存能量，在没有电时我们会设计手动式产生能量来发电。我们会将它设计成挂坠似得挂在包包上，既美观，又实用。它还是一种新型高科技太阳能系列产品，拥有智能调节功能，可以调节出不同的输出电压及电流，可以对不同的充电产品充电。适用于出差、旅游、长途乘车船、野外作业等环境及学生的备用电源功能参数 太阳能电池板规格：5.5V/70MA 1、高容量可充电电池：1300ＭＡＨ２、输出电压：５.５Ｖ３、输出电流：３００－５００ｍＡ；充电器给手机充电时间：约１２０分钟（不同品牌和型号的手机有少许差别）产品可用于手机、ＧＰＳ接收器、专用集群移动通信设备、数码相机、ｍｐ３／ｍｐ４播放器等。 3可操作性 3.1 可行性 根据消费群体具体情况，细分出18-45岁这一年龄段拥有数码设备的消费群，以及喜欢外出旅游的消费者，经常出差的商务人士和从事野外作业的人群。由于现在人们生活水平普遍提高，所以外出旅游者逐渐增加，加上现在社会的经济发达。商务来往也越来越频繁，因此，以上消费群是一个庞大的消费群体。 3.2 产品特征 （1）方便快捷，不用再对没充电的地方而烦脑，可以随时随地充电。 （2）低碳环保，减少空间，减少材料，降低对环境的影响。 （3）精致外观，小巧玲珑。 4市场调查和分析 4.1行业分析 （一）潜在资源力 A产品创新； B优质客户服务； C有利的市场环境； D有利的战略； E成本优势。 （二）潜在资源弱点 A缺乏有力的品牌形象； B过分狭窄的产品组合。 （三）公司潜在机会 A服务独特的客户群体； B产品组合的扩张； C品牌形象扩展的通路。 （四）外部潜在威胁 A强势竞争者的进入； B替代品引起的销售下降； C新规则引起的成本增加； D商业周期的影响。 4.2目标市场 （1）学校：这个市场是手机等电子产品的拥有着密集地。特别是大学校园，大学生的消费行为相对自由，而且这一消费群体对新型电子产品购买欲强。 （2）写字楼：写字楼云集了很多商务人士，由于由经常进行商务来往，所以这一人群出差频繁，他们又是数码产品的拥有群。出差在外免不了一些电子产品没电导致生意影响。而我们的产品会帮助他们解决这一问题。 （3）数码产品卖场：到这里购买数码产品的人群，也是我们产品的潜在消费者。 4.3 消费群定位 中高端消费群体，比如商务和旅游爱好者，方便安全，节能的功能对该市场的消费者有很大的吸引力，加之该产品价格适中，收入高的该群体更是它的忠实消费者。收入低的无负担的人群及在校学生，也是该产品的潜在消费者，且市场空间很大。 4.4市场分析 随着人们生活水平的不断提高和数码技术的不断发展，手机或更多的电子产品的普及率在国内不断增加，作为附带设备，充电器市场必然也是一个庞大的市场，而太阳能充电器在性能上更优越，具有更好的发展前景。 5.公司战略 5.1 总体发展目标 总体发展目标：提升EFSC产品的功能和软件和设计精美的外观相结合把EFSC产品推入市场和此同时我们根据现代科技技术发展和客户的需求及建议研发出最新最环保适合各种人群的EFSC产品。最终为人们解决电子产品在野外，在停电，种种情况下的供给充足的电量。 公司宗旨：以环保为本，绿色充电，优质服务，完善售后。 5.2 公司商业模式 公司以提供产品为主，配合售后服务，针对不同的消费群体，打造各类产品组合，采用店面直销，电话预约，网路促销等方式向顾客出售。公司和软件公司建立伙伴关系，使之向顾客推销公司产品，并以良好的服务质量和信誉取得顾客信任。 5.3发展战略 5.3.1对社会大环境 对市场需求超前判断、积极回应、大力推动、施加影响。提高对市场的敏锐度和反应能力，及时推出新产品。大力加强公益事业的影响度，可以通过前期的免费赠送或体验产品，争取获得媒体的高度关注。 5.3.2对竞争对手 （1）高速发展自己。我公司依托我校的计算机软件专业的高校生为我们开发软件。并且聘请权威人士进行专业的指导分析。 （2）设立行业标准，设置进入门槛，产品的功能及质量精益求精。 （3）建立顾客意见反馈系统，及时了解顾客的需求及意见。 （4）培育潜在客户。了解潜在客户的消费心理，增强他们对产品的信任，多做市场调查。 （5）投身公益事业提升企业形象。可以拿出部分资金支持公益，关注社会。 （6）搞好政府关系，获得政府支持。 5.3.3对客户 （1）尊重客户，主动和客户进行情感交流。 （2）以公平的价格提供服务，充分考虑消费群体的消费承受能力。前期以小成本来吸引顾客。 5.3.4对员工
