THE 36” LIFTER DOMINATES SALES AND PROFIT 1992 Product Family Profitability
12.0
9.7
8.3
0.85
0.02
36”
14”
12”
96”
10”
Discount Rate 4.66%
Current Dollar G.I. ($M) 555 19 35 179 91 Revenues ($M) 349 17 19 60 30
Extensive customer analysis Customer service and support requirements Detailed internal diagnostic Time spent by activity by responsibility Capacity of the system
Product
1991 Sales ($000)
Sales % of Total
1987-91 CAGR (Real %)
GM (%)
GM ($000)
GM % of Total
Messages are buried in the data
THE REDESIGN PROCESS INVOLVES FOUR DISCRETE STAGES
WHAT PUZZLES YOU OR CHALLENGS YOU THE MOST
1
WHEN WRITING SLIDES?
2
WRITING CLEAR, SUCCINCT, AND INTERESTING SLIDES
How to use slides in a presentation How to choose among words, tables, graphics How to display information on slides effectively
