商务英语应用文写作-讲义PPT教学课件

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Air transport
• Advantage: Quick transit ,Low risk • Disadvantages: Expensive, flight delay or
cancellation • Shipping document: air waybill 空运单
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Chinese Version of the Text
介绍 对外贸易的装运是十分复杂的。卖方须按合同
及相关文件的要求将货物运送到码头或将货物装在 远洋货轮上。因此，丰富的装运知识和装运文件是 完成交易与安全、准确、经济的装运所必须的。
商务英完语整写版作课>件>Unit Nine Shipment
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5
Chapter
Letters of Shipment
I. Introduction
Four purposes of the letter: ✓ urging shipment ✓ sending shipping instructions ✓ amending shipping clauses ✓ giving shipping advice Letters of shipment should be concise and clear so that there will be no confusion and they will not cause delay in delivery.
• Shipping document: consignment note托运单
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Rail Transport
• Rail transport is a major mode of transport in terms of its capacity, only second to ocean transport

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1
Chapter
An Overview of Business Writing
1. Courtesy
Being courtesy we mean treating people with respect and friendly human concern.
Courtesy usually involves three aspects: ✓ Using you-viewpoint ✓ Taking a positive tone ✓ Being conversational
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1
Chapter
An Overview of Business Writing
1. Courtesy
Examples of using you-viewpoint
— A large sale of our products will make our company more
profitable.
— You could obtain a refund if…
— Obviously you forget telling us the color…
— Please indicate your choice of color…
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Exercise II on page 16
• 11..WYeouwr iollrdbeer pwliellabseedetloivedreeldivbeyr Myoauyr1o6r. der by May 16.
2. To persuade
In addition to providing information, some business messages also influence the reader’s attitudes and actions.

for hiring
build goodwill (job
duties match level, pay)
Chapter 1
An Overview of Business Writing
1
What is Business English?
1. It is a part of English for Specific Purposes(ESP)
2. is English used in business context. 3. is especially related to international trade
build goodwill
Job
Description of qualifications and duties of Inform,
description each job. Used for performance appraisals persuade good
岗位责任说明 绩效考核, setting salaries 薪资设定, and candidates to apply;
attitudes and want them to act. ➢ To entertain: to build goodwill（建立友善关系/良好
的信誉）; you create a good image of yourself and of your organization- the kind of image that makes people want to do business with you
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Overview
What are the functions of business writing?

point) 2. B. II.
Alphanumeric Decimal
A.
1.0
1.
1.1
a.
1.1.1
b.
1.1.2
2.
1.2
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Introduction
This report presents … The report carries the information on … In this report I will explain … The purpose / aim of this report is to … The report aims to … The report is based on … The purpose of this report is to … investigate, evaluate, study … The objective of this report is to … recommend, analyze, give … The aim of this report is to … provide feedback, estimate, assess …
Length long report; short report
Format letter report; memo report; preprinted report;
Formality formal report; informal report
Function Information report; analytical report;
What should be concluded in a report?
What format should we employ?

If possible, tell the reader where you learnt of his company or its products.
商务英语写作>>Unit Three Enq外ui语rie教s 学与研究出版社 6
写作规则
在发出询问时，确保将自己的意思表达清晰以 避免获得错误的信息。通常情况询问包括以下几个 部分：商品名、质量、数量、价格条款、支付条款、 装运时间、包装方式，等等。如果可能的话，告诉 对方你是从哪里获得有关其公司及产品信息的。
我们对你方货品展览室里 陈列的男式衬衫很感兴趣。
外语教学与研究出版社 10
Patterns and Substitutions
2. Your advertisement in the latest issue of China Foreign Trade interests us, and we would like to receive full details of your commodities.
商务英语写作>>Unit Three Enq外ui语rie教s 学与研究出版社 2
Procedures of business transaction
Inquiry
Offer
Counter-offer
Acceptance
Sign the contract
外语教学与研究出版社 3
What is an inquiry?
我们对贵方在最新一期《中国对外贸易》上 所刊登的广告很感兴趣，并希望得知该商品 的详细情况。
外语教学与研究出版社 11
Patterns and Substitutions
3. Please send us five copies of your latest catalogues at your earliest convenience.

• Dear Mr. X • Dear Ms. X • Dear Mrs. X • Dear Miss. X
• Dear Sir • Dear Madam • Dear Sir or Madam
• Dear Customer • Dear Clients • Dear Users
• Prof. John Baker • President John Baker • Doctor John Baker
• Please confirm if you would like to go ahead with the project.
• Please confirm our reservation.
• Please give me a call to confirm that the order has arrived.
• We have been asked to check the invoices again. There are some problems with this month’s closing.
invoice 发票 closing 会计决算
• This is just a quick note to let you know that my phone extension has been changed to 522.
• Just a quick note to remind you to set your automatic email before you go away.
Confirming 确认
• I am writing to confirm your appointment to the position of Marketing Manager. Congratulations.