PrefaceAbout 'difference between Chinese and Western cultures and the co-wall' we are already quite familiar with, but for 'the difference between Chinese and Western corporate Culture and the co-Wall' is only in recent years been the subject of concern to the industry, but we are talking about corporate Culture is a kind of subculture , its difference with the co-wall must be on the basis of a Research culture can only be more in-depth. At the same time, we are here for the first time put forward the 'China-style corporate culture' concept, because management has the American system, Japanese and Chinese-style, then the corporate culture has certainly made the American system, Japanese and Chinese-style of.First, the definition of the difference between Chinese and Western cultureChina's introduction of 'corporate culture' is in the late seventies, but now there are many people know about the corporate culture is still rather ambiguous.America's corporate culture focuses on the theory of ideas, as well as in the management of this under the guidance produced by the various systems, processes and management systems, while Japan is in the United States on the basis of innovation, combined with the United States 'corporate image theory, CI', in the management of based on the idea of an increase of MI code of conduct for BI, these two factors, the visual standard BI. So for Japan, the corporate image and corporate culture, and there is no difference in the nature, it focused on businesses and employees to form a unified standard. They are first, and then there is the concept of management system for the definition of corporate culture, Japan is the result of management practices after the rise to the theoretical level, so their idea of system and management system to more closely combine. But the corporate image in the United States is not directly linked with the corporate culture, it emphasized that the visual design, while the corporate culture is the management issue, it stressed that management science. Because of its corporate culture is the result first, and then refined to promote the practice, so the corporate image and management culture does not require direct contact. This is the corporate culture in the United States and Japan had to know the difference.In China, we first popularized in Japan's corporate culture is based on understanding of the scope of the corporate identity system, CI, and thus far there are still many enterprises do not know the corporate image and corporate culture, the relationship between the corporate image that they simply equivalent to an enterprise culture. In fact, China's status quo of corporate culture inside and outside the two-tier skin, and many companies into corporate identity system, will the concept of corporate image management system directly equivalent concept, but the Enterprise Management concept is still a potential management system, but have not been following the upgrading and finishing Therefore, understanding corporate culture is the current corporate retreat on the basic concepts of corporate culture. In addition, the content of enterprise culture with Chinese characteristics is the ideological and Political work, as our business system, the original reason for a very long time in the corporate culture and the ideological and political work is basically synonymous, but we believe that the ideological and political work is state-owned enterprises generatedby the special context of a management culture, it's just the context of China's special part of corporate culture, rather than all the corporate culture more than Chinese culture in its entirety. We know that China's current forms of enterprises in addition to state-owned enterprises, there are foreign-funded enterprises and private enterprises, for them, the ideological and political work would not be equivalent to corporate culture. Therefore, the Chinese understanding of corporate culture is quite confusing at this stage, there are considered to be corporate image, there are considered to be ideological and political work, and even considered to be employees of the entertainment.From the above can be analyzed, the United States believes the corporate culture focused on management culture, Japan believes that the corporate culture focused on the image of culture. Chinese-style corporate culture that what should be the definition? We believe that the Chinese-style corporate culture should be 'philosophical-style corporate culture', both the philosophical and cultural. The so-called philosophy-style corporate culture refers to the corporate philosophy as the center, inside and outside the enterprise to transform a set of contradictory ways of thinking. This philosophical culture is characterized by: 'hardness with softness, dealt with gently; internally and externally within the main outer'. 'Hardness with softness, dealt with gently' management system is to rigid and flexible combination of management concepts and to management concept to guide management system, which is the management culture; 'internally and externally within the main outer' refers to the management culture and image of the culture of the times, and to guide the management culture of the image of culture. Can be seen, Chinese-style corporate culture combines the U.S. and Japanese corporate culture corporate culture advantages, while Innovation in a traditional Chinese cultural characteristics with a new model of corporate culture.Second, the difference between Chinese and Western management thinkingTalking about the differences between Chinese and Western culture, we must first understand the difference between Chinese and Western business management thinking, because differences in corporate culture is to manage the thinking behind the differences in management thinking is the core of corporate culture. The difference between Chinese and Western management thinking there are many aspects, but the most essential is the 'logic' and 'dialectical thinking,' the difference.Americans believe that logical thinking, which emphasizes the unity of the world, non-contradictory and scheduling neutral. By this way of thinking people believe that a proposition can not simultaneously right or wrong, or right, or wrong, no intermediate. Usually we say that they are 'either-or' thinking.Chinese people emphasize the dialectical thinking, which contains three principles: change theory, the contradiction theory and in theory. Change on the changing nature of departure from the world, that the world is ever changing, there is no eternal right and wrong; Contradiction believes that all things are composed of contradictions from the unity of opposites, there is no contradiction, nothing themselves, and in theory are embodied in the doctrine of the mean, that to everything there is a moderate reasonable.Third, the difference between Chinese and Western value systemDifferences in thinking in the West, under the influence of Western value systems have significant differences. Values is in us what is and what is wrong; what should and what should not be a criterion. Value system in general includes the basic values, and the value of goals, ways and restraint mechanisms to implement four aspects. We will classify and Western values, value is based on 'individualism and collectivism', the value of objective is to 'materialism and spiritualism,' implementation of the approach is' science of Marxism and the German-ism ', and restraint mechanism is' doctrine and the rule of man, the rule of law doctrine ', here we are in accordance with this classification method, the difference between Chinese and Western value systems are introduced.1, individualism and collectivismWesterners for the individual and collective thinking is focused on the collective from a personal perspective, they think that group is made up of individuals, so the focus on personal progress, emphasizes the role of individuals, ability, struggle, hard work and so on, so personal heroism is Western values is an important constituent element. As long as the opportunity to demonstrate their abilities, the Americans will be the first to fight, the champion with the record is almost an American word. And China's ways of thinking emphasize collectivism, used to analyze the individual from the collective, individual but collective in an integral part. Under the influence of such thinking, 'good deed goes unpunished, people are afraid afraid of famous pig Zhuang', 'I'm a brick, where the need to move there,' long-term guiding ideology of the Chinese people's management practices, thus forming a kind of ' a low-key, pragmatic 'cultural inclinations. Under the influence of such values, Westerners concerned about how their own view, and the Chinese people were concerned about how others look.2, materialism and spiritual doctrineFor the material needs of the West has always been considered justified, the pursuit of the interests of Social Development needs, but also a manifestation of personal values, so the values of excellence recognized by society standards. So the rich are respected in the community, there is no need for cover. The Chinese people always believe that traders 'materialistic sense' and therefore do not advocate emphasized that the material interests of promoting a cultural figures, emphasizing the pursuit of self self-cultivation is usually so as to achieve without me state, so abstinence can be said that a key feature of Chinese culture. 'Contentment''not seeking''active but they try too little wealth not only an' idea makes the development of Chinese enterprises lack a long-term ideological driving force.3, Scientism and Germany-based doctrineWestern advocates of science and reason, for the analysis things are built on a scientific, logical, analytical thinking, based on what is right what is wrong to distinguish very clearly, there is not much vague and uncertain claims on their , the 'right' is the 'right', 'wrong' is the 'wrong', it is easy to distinguish, to promote results-oriented, the sake of discussion. But the Chinese people have stressed the 'Heaven and Man', hope that, through their own internalized the value of practice to achieve the goal, 'immune', 'self-cultivation, regulating the family, ruling the state andthe world' is the representative of these values. Therefore, Chinese people are very emotional, what is 'not', 'right' is sometimes not necessarily 'wrong' is not all that is 'wrong', also in consideration of time, place, background, in particular, to pay attention to face the problem, the management thought the 'degree' difficult to grasp. However, the realm of German-based Education is too high, and even do not have much maneuverability. The Chinese concept of happiness is to some extent, ethics, and moral well-being equivalent to a.4, the rule of law doctrine and the rule of manismWestern assumptions about human nature is not the same, the West key assumptions that human nature is evil, therefore the emphasis of legal right to regulate people's behavior. They stressed that the establishment of the rule of law, all operations are based on law and therefore the relationship between people is a kind of contractual relationship, by the book value of market principles is the main trend. The Chinese culture focuses on human nature is good, so people can be enlightenment, and can be perception. The rule of man is concerned about the harmony between people, so the relationship of face for the relative legal, market, more important, do not understand the relationship between doing business in China principle is everywhere difficult, can be said that 'the door doors factions, all owned by circle '. Three cardinal guides and the formation of the five permanent members of the hierarchy of values, the concept of the will and so on.Fourth, differences between the operation of Chinese and Western culture1, Chinese and Western models of corporate culture differencesEstablished by the Western corporate culture, their business development time has been 100 years of history, management foundation is more thorough understanding of the scientific management and operational Experience of a mature, what is lacking is the management philosophy major traction, so that their corporate culture model is relatively simple, often merely to make a few core values that can be, and then under the direction of the core values, will manage the concept in the management systems and processes throughout the entire process, you can contact the practice to do philosophy, and cultural implementation of behavior.However, the current management situation of Chinese enterprises still remain in the experience of management to scientific management of the transition phase, many enterprises are relatively superficial understanding of scientific management, and more talks is not the cultural management of the stage, the corporate culture model can not be too simple, then in the primary stage of the scientific management of corporate culture can be difficult to truly reflect the system in the management of the road is only two layers of skin just inside and outside. Therefore, we believe that China's current application-oriented corporate culture corporate culture, it should be emphasized that a hierarchical model of stages to operate, we must carefully distinguish between core concepts, application ideas and dissemination of the distinction between ideas and more to the image of culture and management Cultural well together.2, the operation of Chinese and Western corporate culture differences in the wayWestern corporate culture is based on the theory of management science, so their culture is based on the Strategic Management model based on heavy content than form, although the construction of their corporate culture very much attention and investment, but few companies specifically to emphasize the work of the corporate culture or is classified into the corporate culture of their areas of work, so more of Western corporate culture is embodied in human resources, strategic management, brand marketing, among the various management systems, compare little the specialized agencies to the operation of corporate culture. But this did not reduce the corporate culture in their management system, the position or a role, with the Chinese measure of corporate culture, it should be said that their corporate culture more of a hidden and potential.China is now the corporate culture are actually remain in the exploratory stage, and not very sophisticated operation, or system of ideas. In general, more suitable for the current mode of operation should be comprehensive to promote breakthroughs in key areas, with actual situation. Comprehensively advance in the external image, internal management culture of the two systems should be comprehensive, because we are just getting started in these areas, there is no maturity model. Breakthroughs in the internal management culture, the Chinese-style management has no clear pattern can give us learn, so the management culture to talk about the stereotypes, how to find a suitable Chinese enterprises to the management of cultural patterns, this should be the Chinese-style the key to corporate culture. Actual situation is to combine the implementation of the way corporate culture take many forms, be practical, to empty, giving the false and true combined.5, Chinese and Western culture combined wallWestern corporate culture and Chinese culture have their own advantages and disadvantages, how is the Chinese-style Yangzhangbuduan the key issues shaping the corporate culture. As we have defined, Chinese-style corporate culture is a philosophy of culture, its emphasis is a dynamic equilibrium, transforming conflict, but it is definitely not without changing any of the principles is the principle under the conditions of certain changes in order to maintaining the status quo In changing to seek the same.1, philosophical and cultural connotationsAccording to the division of value system, we believe that philosophical culture, we must bear with the following aspects of the content, but we must stress that these values are not absolute contradiction between them, but a dynamic transformation, but there are certain principles of transformation, that is, who should Who is the principle of the post, or completely fell into unprincipled state.(1) the first individual and then collectivelyChina's traditional emphasis on collective rather dilute the cultural requirements of individuals, highlight the harmonious and weaken the competition, and the formation of egalitarianism, the phenomenon of eating big pot. Must therefore be based on maintaining the team spirit of individualism, empowerment doctrine, the establishment of performance management, promotion of values such as results-oriented. But it can not be simply interpreted as giving up the team spirit andstrengthen the individualism, in fact, the two are not contradictory, so individual members of the team, the team affected individuals.(2) the first material and then the spirit ofEnterprises are profitable can survive, but not just exist in order to survive. And people can not live only for money, but could not live without money. Maslow's theory tells us that people need is a stage, so we should pay attention to the material needs of employees, can not be expected only by spiritual orientation and require employees to give up the most basic requirements.(3) first and then arts and sciencesManagement is a science is art, if only the emphasis on art, it is easy to fall into the 'rule of man''Machiavellian' inside the trap and become nihilism, so that any art is science-based. Chinese-style corporate culture to emphasize the scientific basis for management to carry out art of management, strengthen basic management of construction, on the basis of rational sensibility.(4) The first system, then cultureHumans have two sides, but no matter what assumptions, business is not a religion, it does not use human beings as the ultimate goal of probation, it does not need to shoulder their social responsibility for the purpose of survival. Therefore, corporate culture should be guided by management system based on a relatively perfect system there is no management system to simply talk about the building of enterprise culture would only talk of culture, loss of institutional foundation of the corporate culture will make the cultural spirit of the building, empty of.2, China's current corporate culture and cultural factors need reinforcementAs China's integration with the international market continue to strengthen the depth and breadth of Chinese enterprises in the enterprise culture connotation, the depth and breadth of the need to constantly enhance and upgrade to meet the new market development needs, we called the corporate culture reinforcing factors.And cultural needs of Chinese enterprises reinforced main factors are:Ability doctrine: To advocate the establishment of competency-based corporate culture, dilute the 'No credit is also hard work' concepts, on this basis, foster results-oriented performance culture. At the same time to establish a level difference in pay and benefits, breaking the egalitarianism, except for eating big pot ideas. To change the Talent's 'ability and political integrity' concept to enhance the 'before' understanding of the company without violating the spirit and under the premise of social ethics, boldly newcomers to give up absolute 'loyalty' conception of qualified personnel.Open house: a positive absorption of a variety of new concepts and ideas, the introduction of different ideas, the premise of thinking in innovation management to maintain the dynamics of corporate culture to meet the development needs of the market, following the beaten track of thinking is the biggest enemy of corporate culture.Fair Competition: Although China relations-oriented culture is a major feature of traditional culture, but in an increasingly strong sense of market circumstances, the fair competition is the development trend of the market, so how to enhance businessawareness and market competition, enterprises need the ability enhanced ideology.Professional spirit: Chinese enterprises must strive to strengthen the professionalism of staff training to teach employees how to become a market economy under the conditions of a qualified professional staff, improve work efficiency, enhance professional responsibility.System Management: In the absence of a good system management infrastructure, stressed the role of the corporate culture of Marxism and nihilism easy rule of man-oriented corporate culture is based on the scientific management system.。
