广告公司职位头衔及专有名词中英文对照
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AAAA America Association of Advertising 美国/广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义,资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体策划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体) metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR.) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页,网站Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组)fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口,总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂,诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase (pop)焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka:ka:d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点,算出make it through the day 过一整天pass...off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点,算出make it through the day 过一整天pass...off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销,感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处,用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率,覆盖范围cumulative coverage 累计(总)覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众,原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏/英寸(报纸广告单位)double truck 双页/,告(跨页)facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播)preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA(Account Assistant)客户助理Action Plan 行动方案AD(Account Director)客户总监Add Value 附加价值Ads(Advertisement)广告Advertorial付费软文AE(Account Executive)客户代表、客户主任Agency 代理商AM(Account Manager)客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍)Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU (Business Unit)业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI(Corporate Identity)企业形象CIPRA(China International Public Relations Association)中国国际公共关系协会CIS (Corporate Identity Sysetm)企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置(装饰)Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM (Direct mailing )直邮Domain Name Registration 域名注册Donation捐赠EC(East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其他材料)FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG(Grand China)大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt (Government)政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR(Institute of Public Relations)英国公共关系协会IPRA(International Public Relations Association)国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA( Large Account)大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm(Marketing Communications)营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB(Medium business)中客户MC(Master of Ceremonies)主持人MC(Middle China)华中MD(Managing Director)董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI(Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC(North China)华北NE (Northeast China)东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW(Northwest China)西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP(Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV(One Voice)一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA(Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE(Senior Account Executive)高级客户代表、高级客户主任SAM(Senior Account Manager)高级客户经理SB (Small business)小客户SC(South China)华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW(Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD (To be Detail)需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP(Vice President)副总裁VSB (Very small business)特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE——Account Executive——客户代表,或客户执行。
广告行业常用英文词汇第一篇:广告行业常用英文词汇广告行业常用英文词汇1.MD〈Managing Director的缩写〉-------广告公司内的最高统帅,中文惯例译为总经理。
2.CD〈Creative Director的缩写〉------创作总监。
CD的前身,不是撰稿人便是美术设计,因为积累了丰富的经验,并有优异的创作成绩而成为督导。
3.ACD〈Associated Creative Director〉副创作总监。
4.Account Director------客户服务总监〈客户部经理〉。
5.Media Director------媒介总监〈媒介部经理〉。
6.AD〈Art Director〉------美术指导〈在创作部可以独挡一面执行美术指导工作的美术监督〉。
7.Copywriter------撰稿人。
8.AE〈Account Executive的缩写〉-------客户服务人员。
9.Visualizer-------插图家〈插画师〉。
10.Studio Manager------画房经理。
11.Finish Artist------画师。
12.AE〈Account Executive〉-------预算执行者,负责广告代理商和广告主之间的一切有关业务,观念,预算,广告表现之联系。
13.CF〈Commercial Film〉广告影片。
14.OS〈Omt Sound〉广告影片中的旁白。
15.POP〈Point of Perchase advertising〉购买时点的广告,大部分消费者买东西时在商店因此也称店头广告。
16.SP〈Sales Promotion〉促销活动。
17.CIS〈Corporated Identity System〉企业识别系统。
18.CI〈Corporated Identity〉企业识别。
19.CI 与CIS之区分,在美国原来只购CI,日本加上“S”也就是把CI加以组织化,包括EI,VI,BI,SI,成为系统。
公司职位名称中英文对照Company number:【WTUT-WT88Y-W8BBGB-BWYTT-19998】Marketing and Sales(市场与销售部分)Vice-President of Sales 销售副总裁Senior Customer Manager 高级客户经理Sales Manager 销售经理Regional Sales Manager 地区销售经理Merchandising Manager 采购经理Sales Assistant 销售助理Wholesale Buyer 批发采购员Tele-Interviewer 电话调查员Real Estate Appraiser 房地产评估师Marketing Consultant 市场顾问Marketing and Sales Director 市场与销售总监Market Research Analyst 市场调查分析员Manufacturer\'s Representative 厂家代表Director of Subsidiary Rights 分公司权利总监Sales Representative 销售代表Assistant Customer Executive 客户管理助理Marketing Intern 市场实习Marketing Director 市场总监Insurance Agent 保险代理人Customer Manager 客户经理Vice-President of Marketing 市场副总裁Regional Customer Manager 地区客户经理Sales Administrator 销售主管Telemarketing Director 电话销售总监Advertising Manager 广告经理Travel Agent 旅行代办员Salesperson 销售员Telemarketer 电话销售员Sales Executive 销售执行者Marketing Assistant 市场助理Retail Buyer 零售采购员Real Estate Manager 房地产经理Real Estate Broker 房地产经纪人Purchasing Agent 采购代理Product Developer 产品开发Marketing Manager 市场经理Advertising Coordinator 广告协调员Advertising Assistant 广告助理Ad Copywriter(Direct Mail) 广告文撰写人Customer Representative 客户代表Computers and Mathematics(计算机部分) Manager of Network Administration 网络管理经理MIS Manager 电脑部经理Project Manager 项目经理Technical Engineer 技术工程师Developmental Engineer 开发工程师Systems Programmer 系统程序员Administrator 局域网管理员Operations Analyst 操作分析Computer Operator 电脑操作员Product Support Manager 产品支持经理Computer Operations Supervisor 电脑操作主管Director of InFORMation Services 信息服务主管Systems Engineer 系统工程师Hardware Engineer 硬件工程师Applications Programmer 应用软件程序员InFORMation Analyst 信息分析LAN Systems Analyst 系统分析Statistician 统计员Human Resources(人力资源部分)Director of Human Resources 人力资源总监Assistant Personnel Officer 人事助理Compensation Manager 薪酬经理Employment Consultant 招募顾问Facility Manager 后勤经理Job Placement Officer 人员配置专员Labor Relations Specialist 劳动关系专员Recruiter 招聘人员Training Specialist 培训专员Vice-President of Human Resources 人力资源副总裁Assistant Vice-President of Human Resources 人力资源副总裁助理Personnel Manager 职员经理Benefits Coordinator 员工福利协调员Employer Relations Representative 员工关系代表Personnel Consultant 员工顾问Training Coordinator 培训协调员Executive and Managerial(管理部分)Chief Executive Officer(CEO) 首席执行官Director of Operations 运营总监Vice-President 副总裁Branch Manager 部门经理Retail Store Manager 零售店经理HMO Product Manager 产品经理Operations Manager 操作经理Assistant Vice-President 副总裁助理Field Assurance Coordinator 土地担保协调员Management Consultant 管理顾问District Manager 市区经理Hospital Administrator 医院管理Import/Export Manager 进出口经理Insurance Claims Controller 保险认领管理员Program Manager 程序管理经理Insurance Coordinator 保险协调员Project Manager 项目经理Inventory Control Manager 库存管理经理Regional Manager 区域经理Chief Operations Officer(COO) 首席运营官General Manager 总经理Executive Marketing Director 市场行政总监Controller(International) 国际监管Food Service Manager 食品服务经理Production Manager 生产经理Administrator 医疗保险管理Property Manager 房地产经理Claims Examiner 主考官Controller(General) 管理员Service Manager 服务经理Manufacturing Manager 制造业经理Vending Manager 售买经理Telecommunications Manager 电信业经理Transportation Manager 运输经理Warehouse Manager 仓库经理Assistant Store Manager 商店经理助理Manager(Non-Profit and Charities) 非盈利性慈善机构管理。
公司职位英文及缩写大全公司高层职位的英文缩写:CEO : Chief Executive Officer 首席执行官CFO : Chief Financial Officer 首席财务官COO : Chief Operated Officer 首席运营官CTO : Chief Technology Officer 首席技术官CIO : Chief Information Officer 首席信息官CRO : Chief Risk Officer 首席风险官CEO(Chief Executive Officer),即首席执行官,是美国人在20世纪60年代进行公司管理结构改革创新时的产物,它的出现在某种意义上代表着将原来董事会手中的一些决策权过渡到经营层手中。
在我国,CEO这个概念最早出现在一些网络企业中。
在那里,CEO往往是自封的,也很少有人去研究这一称谓对企业到底意味着什么。
但是,当“CEO”在中国叫得越来越响的时候,我们应该熟悉到,高层人员称谓的改变不是一件小事,设立CEO职位不应仅仅是对时尚的追赶。
CFO(Chief Financial Officer)意指公司首席财政官或财务总监,是现代公司中最重要、最有价值的顶尖治理职位之一,是掌握着企业的神经系统(财务信息)和血液系统(现金资源)灵魂人物。
做一名成功的CFO需要具备丰富的金融理论知识和实务经验。
公司理财与金融市场交互、项目估价、风险管理、产品研发、战略规划、企业核心竞争力的识别与建立以及洞悉信息技术及电子商务对企业的冲击等自然都是CFO职责范围内的事。
在一个大型公司运作中,CFO是一个穿插在金融市场操作和公司内部财务管理之间的角色。
担当CFO的人才大多是拥有多年在金融市场驰骋经验的人。
在美国,优秀的CFO经常在华尔街做过成功的基金经理人。
COO (chief Operation officer )首席营运官的职责主要是负责公司的日常营运,辅助CEO 的工作。
公司高层职位的英文缩写CEO: Chief Executive Officer 首席执行官COO:Chief Operated Officer 首席运营官CFO:Chief Finacial Officer 首席财务官CTO:Chief Technology Officer 首席技术官CIO:Chief Information Officer 首席信息官HRD (Human Resource Director)人力资源总监OD(Operations Director)运营总监MD(Marketing Director)市场总监OM(Operations Manager)运作经理PM(Production Manager)生产经理PG(Product Manager)产品经理Branch Manager 部门经理Retail Store Manager 零售店经理GM(General Manager)总经理VP(Vice President)副总裁FVP(First Vice President)第一副总裁Vice-President of Human Resources人力资源副总裁AVP(Assistant Vice President)副总裁助理Master of Business Administration企业管理硕士Marketing and Sales(市场与销售部分)Vice-President of Sales 销售副总裁Senior Customer Manager 高级客户经理Regional Sales Manager 地区销售经理Merchandising Manager 采购经理Regional Customer Manager 地区客户经理Advertising Manager 广告经理Sales Assistant 销售助理Wholesale Buyer批发采购员Tele-Interviewer电话调查员Real Estate Appraiser房地产评估师Marketing Consultant市场顾问Marketing and Sales Director市场与销售总监Market Research Analyst市场调查分析员Manufacturer's Representative厂家代表Sales Representative 销售代表Assistant Customer Executive 客户管理助理Marketing Intern 市场实习Marketing Director 市场总监Insurance Agent保险代理人Travel Agent 旅行代办员Sales Administrator销售主管Salesperson 销售员Telemarketer 电话销售员Sales Executive 销售执行者Marketing Assistant 市场助理Retail Buyer 零售采购员Real Estate Manager 房地产经理Purchasing Agent 采购代理Product Developer 产品开发Ad Copywriter(Direct Mail) 广告文撰写人Customer Representative 客户代表Computers and Mathematics(计算机部分) Manager of Network Administration 网络管理经理MIS Manager 电脑部经理Project Manager 项目经理Technical Engineer 技术工程师Developmental Engineer 开发工程师Systems Programmer 系统程序员Administrator 局域网管理员Operations Analyst 操作分析Computer Operator 电脑操作员Product Support Manager 产品支持经理Computer Operations Supervisor 电脑操作主管Director of Information Services 信息服务主管Systems Engineer 系统工程师Hardware Engineer 硬件工程师Applications Programmer 应用软件程序员Information Analyst 信息分析LAN Systems Analyst 系统分析Statistician 统计员Human Resources(人力资源部分)Director of Human Resources 人力资源总监Assistant Personnel Officer 人事助理Compensation Manager 薪酬经理Employment Consultant 招募顾问Facility Manager 后勤经理Job Placement Officer 人员配置专员Labor Relations Specialist劳动关系专员Recruiter招聘人员Training Specialist 培训专员Personnel Manager 职员经理Benefits Coordinator 员工福利协调员Training Coordinator 培训协调员Employer Relations Representative 员工关系代表Personnel Consultant 员工顾问Assistant Vice-President 副总裁助理Field Assurance Coordinator 土地担保协调员Management Consultant 管理顾问District Manager 市区经理Hospital Administrator 医院管理Import/Export Manager 进出口经理Insurance Claims Controller 保险认领管理员Program Manager 程序管理经理Insurance Coordinator 保险协调员Project Manager 项目经理Inventory Control Manager 库存管理经理Regional Manager 区域经理Chief Operations Officer(COO) 首席运营官General Manager 总经理Executive Marketing Director 市场行政总监Controller(International) 国际监管Food Service Manager 食品服务经理Production Manager 生产经理Administrator 医疗保险管理Property Manager 房地产经理Claims Examiner 主考官Controller(General) 管理员Service Manager 服务经理Manufacturing Manager 制造业经理Vending Manager 售买经理Telecommunications Manager 电信业经理Transportation Manager 运输经理Warehouse Manager 仓库经理Assistant Store Manager 商店经理助理Manager(Non-Profit and Charities) 非盈利性慈善机构管理外企中不少职位用英文简称,不妨熟悉一下公司各种领导职务的简称GM(General Manager)总经理VP(Vice President)副总裁FVP(First Vice President)第一副总裁AVP(Assistant Vice President)副总裁助理CEO(Chief Executive Officer)首席执行官COO(Chief Operations Officer)首席运营官CFO(Chief Financial Officer)首席财务官CIO(Chief Information Officer)首席信息官HRD(Human Resource Director)人力资源总监OD(Operations Director)运营总监MD(Marketing Director)市场总监OM(Operations Manager)运作经理PM(Production Manager)生产经理(Product Manager)产品经理Accounting Assistant 会计助理Accounting Clerk 记帐员Accounting Manager 会计部经理Accounting Stall 会计部职员Accounting Supervisor 会计主管Administration Manager 行政经理Administration Staff 行政人员Administrative Assistant 行政助理Administrative Clerk 行政办事员Advertising Staff 广告工作人员Airlines Sales Representative 航空公司定座员Airlines Staff 航空公司职员Application Engineer 应用工程师Assistant Manager 副经理Bond Analyst 证券分析员Bond Trader 证券交易员Business Controller 业务主任Business Manager 业务经理Cashier 出纳员Buyer 采购员Chemical Engineer 化学工程师Clerk/Receptionist 职员/接待员Civil Engineer 土木工程师Clerk Typist & Secretary 文书打字兼秘书Computer Data Input Operator 计算机资料输入员Computer Engineer 计算机工程师Computer Processing Operator 计算机处理操作员Computer System Manager 计算机系统部经理Copywriter 广告文字撰稿人Deputy General Manager 副总经理Economic Research Assistant 经济助究助理Electrical Engineer 电气工程师Engineering Technician 工程技术员Export Sales Manager 外销部经理English Instructor/Teacher 英语教师Export Sales Staff 外销部职员F.X. (Foreign Exchange)Clerk 外汇部职员Financial Controller 财务主任F.X. Settlement Clerk 外汇部核算员Financial Reporter 财务报告人General Auditor 审计长Fund Manager 财务经理General Manager/ President 总经理Import Liaison Staff 进口联络员General Manager Assistant 总经理助理Import Manager 进口部经理General Manager's Secretary 总经理秘书Insurance Actuary 保险公司理赔员Hardware Engineer (计算机)硬件工程师Interpreter 口语翻译International Sales Staff 国际销售员Legal Adviser 法律顾问Manager for Public Relations 公关部经理Line Supervisor 生产线主管Manufacturing Engineer 制造工程师Maintenance Engineer 维修工程师Manufacturing Worker 生产员工Management Consultant 管理顾问Market Development Manager 市场开发部经理Manager 经理Marketing Manager 市场销售部经理Market Analyst 市场分析员Marketing Representative 销售代表Marketing Staff 市场销售员Marketing Representative Manager 市场调研部经理Marketing Assistant 销售助理Office Clerk 职员Marketing Executive 销售主管Operational Manager 业务经理Mechanical Engineer 机械工程师Package Designer 包装设计师Mining Engineer 采矿工程师Passenger Reservation Staff 乘客票位预订员Music Teacher 音乐教师Personnel Clerk 人事部职员Naval Architect 造船工程师Personnel Manager 人事部经理Office Assistant 办公室助理Plant/ Factory Manager 厂长Postal Clerk 邮政人员Purchasing Agent 采购(进货)员Private Secretary 私人秘书Quality Control Engineer 质量管理工程师Product Manager 生产部经理Real Estate Staff 房地产职员Production Engineer 产品工程师Recruitment Co-ordinator 招聘协调人Professional Staff 专业人员Regional Manger 地区经理Programmer 电脑程序设计师Research&.Development Engineer 研究开发工程师Project Staff (项目)策划人员Restaurant Manager 饭店经理Promotional Manager 推售部经理Sales and Planning Staff 销售计划员Proof-reader 校对员Securities Custody Clerk 保安人员Sales Assistant 销售助理Senior Consultant/Adviser 高级顾问Sales Clerk 店员、售货员Senior Secretary 高级秘书Sales Coordinator 销售协调人Service Manager 服务部经理Sales Engineer 销售工程师Simultaneous Interpreter 同声传译员Sales Executive 销售主管Software Engineer (计算机)软件工程师Sales Manager 销售部经理Supervisor 监管员Salesperson 销售员Systems Adviser 系统顾问Seller Representative 销售代表Systems Engineer 系统工程师Sales Supervisor 销售监管Systems Operator 系统操作员School Registrar 学校注册主任Technical Editor 技术编辑Secretarial Assistant 秘书助理Technical Translator 技术翻译Secretary 秘书Technical Worker 技术工人Security Officer 安全人员Telecommunication Executive 电讯(电信)员Senior Accountant 高级会计Telephonist / Operator 电话接线员、话务员Senior Employee 高级雇员Trade Finance Executive 贸易财务主管Tourist Guide 导游Translation Checker 翻译核对员Trainee Manager 培训部经理Wordprocessor Operator 银行高级职员Translator 翻译员Typist 打字员公司英文标识总公司Head Office分公司Branch Office营业部Business Office人事部Personnel Department人力资源部Human Resources Department 总务部General Affairs Department财务部General Accounting Department销售部Sales Department促销部Sales Promotion Department国际部International Department出口部Export Department进口部Import Department公共关系Public Relations Department广告部Advertising Department企划部Planning Department产品开发部Product Development Department 研发部Research and Development Department(R&D)秘书室Secretarial Pool行政词汇:首席执行官Chief Executive Officer(CEO)部门经理Branch Manager市场行政总监Executive Marketing Director 国际监管Controller(International)运营总监Director of Operations进出口经理Import/Export Manager商店经理助理Assistant Store Manager操作经理Operations Manager房地产经理Property Manager首席运营官Chief Operations Officer(CPO)生产经理Production Manager服务经理Service Manager零售店经理Retail Store Manager产品经理Product Manager项目经理Project Manager总经理General Manager区域经理Regional Manager管理顾问Management Consultant仓库经理Warehouse Manager运输经理Transportation Manager库存管理经理Inventory Control Manager办公室经理Office Manager助理Staff Assistant办公室文员General Office Clerk接待员Receptionist订单输入文员order Entry Clerk副总裁Vice-President行政主管Administrative Director行政副总裁Vice-President of Administration 行政助理Executive Assistant行政秘书Executive Secretary票务代理Ticket Agent保险协调员Insurance Coordinator档案管理员File Clerk市场与销售:销售副总裁Vice-President of Sales市场副总裁Vice-President of Marketing高级客户经理Senior Account Manager销售主管Sales Administrator地区销售经理Regional Sales Manager地区客户经理Regional Account Manager房地产评估师Real Estate Appraiser采购经理Merchandising Manager市场顾问Marketing Consultant市场助理Marketing Assistant市场与销售总监Marketing and Sales Director市场调查分析员Market Research Analyst厂家代表Manufacturer's Representative分公司权利总监Director of Subsidiary Rights复查代表Callback Representative客户管理助理Assistant Account Executive广告经理Advertising Manager广告协调员Advertising Coordinator广告助理Advertising Assistant客户代表Account Representative广告文撰写人Ad Copywriter(Direct Mail)批发采购员Wholesale Buyer旅行代办员Travel Agent电话销售总监Telemarketing Director电话销售员Telemarketer电话调查员Tele-Interviewer销售员Salesperson销售代表Sales Representative销售经理Sales Manager销售执行者Sales Executive销售助理Sales Assistant零售采购员Retail Buyer房地产经理Real Estate Manager房地产经纪人Real Estate Broker采购代理Purchasing Agent产品开发Product Developer市场经理Marketing Manager市场实习Marketing Intern市场总监Marketing Director保险代理人Insurance Agent客户经理Account Manager计算机行业:应用软件程序员Applications Programmer电脑操作主管Computer Operations Supervisor电脑技术员Computer Technician开发工程师Developmental Engineer信息服务主管Director of Information Services信息分析Information Analyst局域网管理员LAN Administrator网络管理经理Manager of Network Administration产品支持经理Product Support Manager承包商Subcontractor (Programming)电脑操作员Computer Operator硬件工程师Hardware Engineer电脑部经理MIS Manager操作分析Operations Analyst项目经理Project Manager统计员Statistician系统分析Systems Analyst系统工程师Systems Engineer系统程序员Systems Programmer技术工程师T Technical Engineer技术:技术讲解员Technical Illustrator研究发展技术员Research and Development Technician质量管理检查员Quality Control Inspector质量检测技术员QA Test Technician精密度检查员Precision Inspector技术支持专员Technical Support Specialist工程技术员Engineering Technician电子设备维修员Electronic Equipment Repairer电信业顾问Telecommunications Consultant 技术指导讲师Technical Instructor建筑师Landscape Architect测量员Surveyor草图设计员Drafter房屋验收Building Inspector建筑师Architect广播技术员Broadcast Technician工程词汇:制造业工程师Manufacturing Engineer工程顾问Engineering Consultant环境工程师Environmental Engineer设备工程师Facilities Engineer工业工程师Industrial Engineer电子工程师Electronics Engineer电机工程师Electrical Engineer机械工程师Mechanical Engineer石油工程师Petroleum Engineer陶器工程师Ceramic Engineer化学工程师Chemical Engineer土木工程师Civil Engineer电力工程师Electrical Engineer施工工程师Field Engineer航海工程师Marine Engineer产品工程师Product Engineer品管工程师Quality Control Engineer助理工程师Assistant Engineer技术员Technician会计与财务:注册会计师Certified Public Accountant首席财务官Chief Financial Officer(CFO)收款负责人Collections Officer保险承销商Insurance Underwriter保险经济人Insurance Broker银行事务管理员Bank Administrator贷款管理员Loan Administrator管理会计Management Accountant抵抻保险员Mortgage Underwriter工资经理Payroll Manager审计员Staff Auditor股票经纪人Stock Broker税务会计Tax Accountant税务检查员Tax Inspector财务行政副总裁Vice-President of Administration and Finance财务副总裁Vice-President of Finance贷款服务Loan Services 财务计划员Financial Planner会计助理Accounting Assistant会计经理Accounting Manager会计文员Accounting Clerk高级会计Senior Accountant审计经理Audit Manager保险分析员Actuarial Analyst审计师Auditor初级会计Junior Accountant资金调拨Bank Treasurer票据文员Billing Clerk票据管理员Billing Supervisor档案管理Bookkeeper档案管理助理Bookkeeping Clerk预算分析Budget Analyst信用分析Credit Analyst信用管理经理Credit Manager财务分析Financial Analyst财务顾问Financial Consultant财务经理Financial Manager银行出纳Bank Clerk出纳员Cashier法律词汇:警员Police Officer警官Police Sergeant首席检察官助理Assistant Attorney General 合同管理员Contracts Manager反贪调查员Ombudsman保安经理Security Manager法律助理Legal Assistant法律秘书Legal Secretary律师Attorney消防员Fire Fighter法律职员Law Clerk司法学生Law Student律师专职助手Paralegal法庭记者Court Reporter法律顾问Counselor传媒词汇:编辑助理Assistant Editor广播制作人Broadcast Producer编辑主任Editorial Director信息专员Information Support Specialist执行编辑Managing Editor制作编辑Production Editor公共关系Public Relations公共关系助理Public Relations Assistant电台播音员Radio Announcer广播节目总监Radio Program Director研讨会协调员Symposium Coordinator电视导演Television Director电视制片人Television Producer电视制片工程师Television Production Engineer节目部主任Program Director节目协调人Program Coordinator助理编辑Associate Editor作家Author专栏作家Columnist文件编辑Copy Editor通讯记者Correspondent编辑Editor活动策划Events Planner新闻记者Journalist校对Proofreader广告员Publicist记者Reporter翻译员Translator排字工人Typesetter作者Writer艺术类词汇:服装设计师Fashion Designer电影摄制助理Film Production Assistant画面设计师Graphic Designer装饰设计师Interior Designer制片协调员Production Coordinator男演员/女演员Actor/Actress艺术总监Art Director舞蹈教练Choreographer喜剧演员Comedian舞蹈家Dancer摄影师Photographer 视觉艺术家Visual Artist服务行业词汇:办案员Case Worker城市规划者Urban Planner临床医学家Therapist社会工作者Social Worker心理学家Psychologist客户服务经理Customer Service Manager客户服务代表Customer Service Representative健康俱乐部经理Health Club Manager宾馆门房Hotel Concierge食品检查员Food Inspector餐厅经理Restaurant Manager空中服务员Flight Attendant厨师Chef美容师Cosmetologist饭店经理Hotel Manager饭店职员Hotel Clerk发型师Hairstylist空中小姐Stewardess教育词汇:校长Principal外语教师Foreign Language Teacher第二外语教师ESL Teacher图书管理员Librarian大学教授College Professor助理教师Teacher Aide高级教师Head Teacher心理咨询教师School Psychologist体育教师Physical Education Teacher计算机教师Computer Teacher艺术教师Art Instructor案卷保管员Archivist家教/辅导教师Tutor教练员Coach讲师Instructor (Lecturer)助教Assistant医学词汇:医疗主任Clinical Director食疗技师Dietary Technician急诊技师Emergency Medical Technician 健美师Fitness Instructor病历员Medical Records Clerk看护员Nursing Administrator职业疗法Occupational Therapist药学师Pharmacist药品技师Pharmacy Technician理疗师Physical Therapist助理医师Physician's Assistant有氧治疗师Respiratory Therapist语言心理学家Speech Pathologist脊椎指压治疗者Chiropractor牙科助理Dental Assistant牙科医生Dentist牙科保健Dental Hygienist牙科技师Dental Technician整牙医生orthodontist家庭护理Home Health Aide实验技师Lab Technician护士Nurse看护助手Nursing Aide护士长Nursing Supervisor眼科医生Optician助理兽医Veterinary Assistant兽医Veterinarian精神病医师Psychiatrist外科医生Surgeon内科医生Physician儿科医生Pediatrician住院医师Resident Doctor中医师Herb Doctor助产士Accoucheur。
CEO : Chief Executive Officer 首席执行官CFO : Chief Financial Officer 首席财务官COO : Chief Operated Officer 首席运营官CTO : Chief Technology Officer 首席技术官CIO : Chief Information Officer 首席信息官CRO : Chief Risk Officer 首席风险官艺术总监【CAO】 chief Artistic officer首席品牌官【CBO】 chief brand officer首席文化官【CCO】 Chief Cultural Officer开发总监【CDO】 chief Development officer首席执行官【CEO】 Chief Executive officer首席财务官【CFO】 Chief finance officer人事总监【CHO】 Chief Human resource officer首席信息官【CIO】 chief information officer首席知识官【CKO】 chief knowledge officer首席市场官【CMO】 chief Marketing officer首席谈判官【CNO】 chief Negotiation officer首席营运官【COO】 chief Operation officer公关总监【CPO】 chief Public relation officer质量总监【CQO】 chief Quality officer销售总监【CSO】 chief Sales officer首席技术官【CTO】 chief Technology officer评估总监【CVO】 chief Valuation officerGM:General Manager 总经理VP:Vice President 副总裁FVP(First Vice President)第一副总裁AVP:Assistant Vice President 副总裁助理HRD:Human Resource Director 人力资源总监OD:Operations Director 运营总监MD:Marketing Director 市场总监OM:Operations Manager 运作经理PM:Production Manager生产经理BM(Branch Manager)部门经理DM(District Manager)区域经理RM(Regional Manager)区域经理广告公司职位英文对照:AAD〔Associated Account Director〕——副客户总监AAD〔Associated Art Director〕——副美术指导ACD〔Associated Creative Director〕——副创作总监AD 〔Account Director〕——客户服务总监、业务指导AD〔Art Director〕——美术指导(在创作部可以独挡一面执行美术指导工作的美术监督)AE〔Account Executive〕——客户执行、客户服务、客户主任;预算执行者,负责广告代理商和广告主之间的一切有关业务,观念,预算,广告表现之联系AM 〔Account Manager〕——客户经理AP〔Account Planner〕——客户企划(分策略企划和业务企划两种)ASM〔Area Sale Manager〕——大区销售经理CD〔Creative Director〕——创作总监、创意总监、创意指导(CD的前身,不是撰稿人便是美术设计,因为积累了丰富的经验,并有优异的创作成绩而成为督导)CGH〔Creative Group Head 〕——创意组长〔Computer Visualizer〕——计算机绘图员CW〔Copywriter〕——撰稿人DCS〔Director of Client Service〕——客户主管ECD〔Executive Creative Director〕——执行创意总监FA〔Finish Artist〕——完稿、画师〔Finish Artist Group Head〕——完稿组长GAD〔Group Account Director〕——客户群总监GCD〔Group Creative Director〕——创意群总监GMD〔General Managing Director〕——总经理MD〔Media Director〕——媒体指导、媒介部经理SAD〔Senior Art Director〕——高级美术指导SCW〔Senior Copywriter〕——高级文案〔Copy Director〕——文案指导〔Media Supervisor〕——媒介主任、媒介总监〔Media Planner〕——媒介策划〔Planning Director〕——企划指导〔Planning Supervisor〕——企划总监〔Print Production Manager〕——平面制作经理〔Production Manager〕——制作经理〔Research Supervisor〕——调查总监〔Studio Manager〕——画房经理、作业室经理〔Traffic Control Specialist(简称Traffic)〕——制管人员〔Traffic Coordinator〕——平面制作统筹〔TV Producer〕——制片〔Visualizer〕——插图家、插画师、绘图员、视觉设计〔Visualizer Group Head〕——视觉设计组长〔Artist〕——正稿员====================================President 总裁Vice-President 副总裁Assistant VP 副总裁助理Executive Marketing Director 市场行政总监General Manager 总经理Branch Manager 部门经理Product Manager 产品经理Project Manager 项目经理Regional Manager 区域经理Production Manager 生产经理Transportation Manager 运输经理Applications Programmer 应用软件程序员Computer Operator 电脑操作员Computer Operations Supervisor 电脑操作主管Hardware Engineer 硬件工程师Computer Technician 电脑技术员MIS Manager 管理信息系统部经理Developmental Engineer 开发工程师Operations Analyst 操作分析Director of Information Services 信息服务主管LAN Administrator 局域网管理员Systems Analyst 系统分析Manager of Network Administration 网络管理经理Systems Engineer 系统工程师Product Support Manager 产品支持经理Systems Programmer 系统程序员VP Sales 销售副总裁VP Marketing 市场副总裁Senior Account Manager 高级客户经理Telemarketing Director 电话销售总监Sales Administrator 销售主管Telemarketer 电话销售员Regional Sales Manager 地区销售经理Tele-Interviewer 电话调查员Regional Account Manager 地区客户经理Salesperson 销售员Sales Representative 销售代表Merchandising Manager 采购经理Sales Manager 销售经理Marketing Consultant 市场顾问Sales Executive 销售执行者Marketing Assistant 市场助理Sales Assistant 销售助理Marketing and Sales Director 市场与销售总监Retail Buyer 零售采购员Market Research Analyst 市场调查分析员Manufacturer’s Representative 厂家代表Purchasing Agent 采购代理Assistant Account Executive 客户管理助理Marketing Manager 市场经理Advertising Manager 广告经理Marketing Intern 市场实习Advertising Coordinator 广告协调员Marketing Director 市场总监Advertising Assistant 广告助理Account Manager 客户经理Account Representative 客户代表Accounting Payable Clerk 应付帐款文员Accounting Assistant 会计助理Accounting Manager 会计经理Accounts Receivable Clerk 应收帐款文员Accounting Clerk 会计文员Certified Public Accountant 注册会计师Senior Accountant 高级会计Chief Financial Officer 首席财务官Audit Manager 审计经理Collections Officer 收款负责人Actuarial Analyst 保险分析员Auditor 审计师Junior Accountant 初级会计Loan Administrator 贷款管理员Management Accountant 管理会计Billing Clerk 票据文员Billing Supervisor 票据管理员Bookkeeper 档案管理Staff Auditor 审计员Bookkeeping Clerk 档案管理助理Budget Analyst 预算分析Tax Accountant 税务会计Credit Analyst 信用分析Credit Manager 信用管理经理Vice-President of Administration and Finance 财务行政副总裁Financial Analyst 财务分析Vice-President of Finance 财务副总裁Financial Consultant 财务顾问Financial Manager 财务经理Financial Planner 财务计划员VP HR 人力资源副总裁Assistant VP HR 人力资源副总裁助理HR Director 人力资源总监Compensation & Benefit Manager 薪酬福利经理Staffing Manager 招聘经理Training Manager 培训经理Benefits Coordinator 员工福利协调员Employer Relations Representative 员工关系代表Payroller 工资专员Training Coordinator 培训协调员Training Specialist 培训专员HR Supervisor (Training) 培训主管Vice-President of Administration 行政副总裁Administrative Director 行政总监Office Manager 办公室经理File Clerk 档案管理员Administration Assistant 行政助理Receptionist 接待员General Office Clerk 办公室文员Secretary 秘书Order Entry Clerk 订单输入文员Operator 接线员Typist 打字员visiting professor 客座教授====================================计算机/互联网/通讯 Technology/Internet首席技术执行官 CTO/VP Engineering技术总监/经理 Technical Director/Manager信息技术经理 IT Manager信息技术主管 IT Supervisor信息技术专员 IT Specialist项目经理/主管 Project Manager/Supervisor项目执行/协调人员 Project Specialist / Coordinator系统分析员 System Analyst高级软件工程师 Senior Software Engineer软件工程师 Software Engineer系统工程师 System Engineer高级硬件工程师 Senior Hardware Engineer硬件工程师 Hardware Engineer通信技术工程师 Communications EngineerERP技术/应用顾问 ERP Technical/Application Consultant 数据库工程师 Database Engineer技术支持经理 Technical Support Manager技术支持工程师 Technical Support Engineer品质经理 QA Manager信息安全工程师 Information Security Engineer软件测试工程师 Software QA Engineer硬件测试工程师 Hardware QA Engineer测试员 Test Engineer网站营运经理/主管 Web Operations Manager/Supervisor 网络工程师 Network Engineer系统管理员/网管 System Manager/Webmaster网页设计/制作 Web Designer/Production技术文员/助理 Technical Clerk/Assistant销售 Sales销售总监 Sales Director销售经理 Sales Manager区域销售经理 Regional Sales Manager客户经理 Sales Account Manager渠道/分销经理 Channel/Distribution Manager渠道主管 Channel Supervisor销售主管 Sales Supervisor销售代表 Sales Representative / Executive销售工程师 Sales Engineer医药代表 Pharmaceutical Sales Representative保险代理 Insurance Agent销售助理 Sales Assistant / Trainee商务经理 Business Manager商务专员/助理 Business Executive/Assistant销售行政经理 Sales Admin. Manager销售行政主管 Sales Admin. Supervisor售前/售后技术服务经理 Technical Service Manager售前/售后技术服务主管 Technical Service Supervisor售前/售后技术服务工程师 Technical Service Engineer售后/客户服务(非技术)经理 Customer Service Manager售后/客户服务(非技术)主管 Customer Service Supervisor 售后/客户服务(非技术)专员 Customer Service Executive 经销商 Distributor市场/公关/广告 Marketing/PR/Advertising市场/广告总监 Marketing/Advertising Director/VP市场/营销经理 Marketing Manager市场/营销主管 Marketing Supervisor市场/营销专员 Marketing Executive/Communication市场助理 Marketing Assistant / Trainee产品/品牌经理 Product/Brand Manager产品/品牌主管 Product/Brand Supervisor市场通路经理 Trade Marketing Manager市场通路主管 Trade Marketing Supervisor促销经理 Promotions Manager促销主管 Promotions Supervisor促销员 Promotions Specialist市场分析/调研人员 Market Analyst/ Research Analyst公关/会务经理 Public Relations Manager公关/会务主管 Public Relations Supervisor公关/会务专员 Public Relations Executive媒介经理 Media Manager媒介人员 Media Specialist企业/业务发展经理 Business Development Manager企业策划人员 Corporate Planning广告策划/设计/文案 Advertising Creative/Design/Copy writer 财务/审计/统计/金融 Finance/Accounting/Banking财务总监 CFO/Finance Director/VP财务经理 Finance Manager财务主管/总帐主管 Finance Supervisor会计经理/会计主管 Accounting Manager/Supervisor会计 Accountant / Accounting Trainee出纳员 Cashier财务/会计助理 Finance/Accounting Assistant财务分析经理/主管 Financial Analysis Manager/Supervisor 财务分析员 Financial Analyst成本经理/成本主管 Cost Accounting Manager/Supervisor成本管理员 Cost Accounting Specialist审计经理/主管 Audit Manager/Supervisor审计专员/助理 Audit Executive/Assistant税务经理/税务主管 Tax Manager/Supervisor税务专员 Tax Executive证券经纪人 Stock Broker投资顾问 Investment Advisor注册分析师 Certified Investment/Financial Analyst 投资/基金项目经理 Investment Manager融资经理/融资主管 Treasury Manager/Supervisor融资专员 Treasury Specialist行长/副行长 President/Vice-President/Branch Manager 风险控制 Risk Management进出口/信用证结算 Trading / LC Officer清算人员 Settlement Officer外汇主管 Foreign Exchange Supervisor高级客户经理/客户经理 Senior Relationship Manager 客户主管/专员 Relationship?Supervisor/Executive信贷/信用调查/分析人员 Loan/Credit Officer银行柜台出纳 Bank Teller统计员 Statistician生产/营运/工程 Manufacturing/Operations/Engineering 工厂经理/厂长 Plant/Factory Manager总工程师/副总工程师 Chief Engineer项目经理/主管 Project Manager/Supervisor项目工程师 Project Engineer营运经理 Operations Manager营运主管 Operations Supervisor生产经理/车间主任 Production Manager/Workshop Supervisor生产计划协调员 Production Planning Executive/Officer生产主管/督导/领班 Production Supervisor/Team Leader技术/工艺设计经理/主管 Technical/Industrial Design Mgr./Spvr. 技术/工艺设计工程师 Technical/Industrial Design Engineer实验室负责人/工程师 Lab Manager/Engineer工程/设备经理 Engineering/Facility Manager工程/设备主管 Engineering/Facility Supervisor工程/设备工程师 Engineering/Facility Engineer电气/电子工程师 Electrical/Electronics Engineer机械工程师 Mechanical Engineer机电工程师 Electrical & Mechanical Engineer维修工程师 Maintenance Engineer质量经理 QA Manager质量主管 QA Supervisor质量工程师 QA Engineer质量检验员/测试员 QA Inspector认证工程师 Certification Engineer安全/健康/环境经理/主管 Safety/Health/EnvironmentManager/Supervisor安全/健康/环境工程师 Safety/Health/Environment Engineer工程绘图员 Project Drafting Specialist机械制图员 Drafting Specialist化验员 Laboratory Technician技工 Technician / Engineer Trainee电工 Electrician服装打样/制版 Clothing/Apparel Sample Production行政/人事/后勤 Admin./HR/Support Services行政/人事总监 Admin/Human Resources Director人事经理 Human Resources Manager人事主管 Human Resources Supervisor人事专员 Human Resources Specialist人事助理 Human Resources Assistant招聘经理/主管 Recruiting Manager/Supervisor薪资福利经理/主管 Compensation & Benefits Mgr./Supervisor薪资福利专员/助理 Compensation & Benefits Specialist/Assistant 培训经理/主管 Training Manager/Supervisor培训专员/助理 Training Specialist/Assistant行政经理/主管/办公室主任 Admin Manager/Supervisor/Office Manager行政专员/助理 Admin Staff/Assistant经理助理/秘书 Executive Assistant/Secretary前台接待/总机 Receptionist后勤 Office Support资料管理员 Information / Data Management Specialist 电脑操作员/打字员 Computer Operator/Typist高级管理 Senior Management首席执行官/总经理 CEO/GM/President副总经理 Deputy GM/VP/Management Trainee总监 Director合伙人 Partner总裁/总经理助理 CEO/GM/President Assistant物流/贸易/采购 Logis./Trading/Merchand./Purch.物流经理 Logistics Manager物流主管 Logistics Supervisor物流专员/助理 Logistics Specialist/Assistant物料经理 Materials Manager物料主管 Materials Supervisor采购经理 Purchasing Manager采购主管 Purchasing Supervisor采购员 Purchasing Specialist/Staff外贸/贸易经理/主管 Trading Manager/Supervisor外贸/贸易专员/助理 Trading Specialist/Assistant业务跟单经理 Merchandiser Manager高级业务跟单 Senior Merchandiser业务跟单 Merchandiser助理业务跟单 Assistant Merchandiser仓库经理/主管 Warehouse Manager仓库管理员 Warehouse Specialist运输经理/主管 Distribution Manager/Supervisor报关员 Customs Specialist单证员 documentation Specialist船务人员 Shipping Specialist快递员 Courier理货员 Warehouse Stock Management文字/艺术/设计 Writer/Editor/Creative Artist/Designer 编辑/作家/撰稿人 Editor/Writer记者 Journalist / Reporter校对/录入 Proofreader/Data Entry Staff排版设计 Layout Designer艺术/设计总监 Creative/Design Director影视策划/制作人员 Entertainment Planning / Production 导演 Director摄影师 Photographer音效师 Recording / Sounds Specialist演员/模特/主持人 Actor/Actress/Model/MC平面设计/美术设计 Graphic Artist/Designer纺织/服装设计 Clothing / Apparel Designer工业/产品设计 Industrial Designer工艺品/珠宝设计 Artwork/Jewelry Designer科研人员 Research Specialist Staff科研管理人员 Research Management科研人员 Research Specialist Staff律师/法务 Legal律师 Lawyer法务人员 Legal Personnel律师助理 Paralegal/Legal Assistant书记员 Court Clerk教师 Professor/Teacher教师 ProfessorTeacher教学/教务管理人员 Education/School Administrator 助教 Teaching Assistant讲师 Lecturer家教 Tutor医疗/护理 Medicine / Nursing医生(中、西医) Medical Doctor医学管理人员 Healthcare / Medical Management 医药技术人员 Medical Technician药库主任/药剂师 Pharmacist护士/护理人员 Nurse / Nursing Personnel临床协调员 Clinical Coodinator临床研究员 Clinical Researcher麻醉师 Anesthesiologist心理医生 Psychologist/Psychiatrist医药学检验 Clinical Laboratory咨询/顾问 Consultant专业顾问 Senior Consultant咨询总监 Consulting Director / Partner咨询经理 Consulting Manager咨询员 Consultant公务员 Official公务员 Official在校学生 Student在校学生 Student应届毕业生 Graduating Student实习生 Intern/Trainee培训生 Trainee/Intern培训生 Trainee服务 Service美容/健身顾问 Exercise Coach/Fitness Trainer 餐饮/娱乐经理 Banquet Services Manager宾馆/酒店经理 Reception Manager领班 Supervisor服务员 Service Staff营业员/收银员/理货员 Shop Clerk/Salesperson 厨师 Chief/Cook导游 Tour Guide司机 Chauffeur/Driver保安 Security寻呼员/话务员 Paging Operator建筑/房地产 Construction/Real Estate建筑工程师 Architect结构/土建工程师 Structural Engineer电气工程师 Electrical Engineer给排水/暖通工程师 Drainage/HVAC Engineer工程造价师/预结算 Budgeting Specialist建筑工程管理 Construction Management工程监理 Engineering Project Supervisor室内外装潢设计 Decorator城市规划与设计 Urban Design/Planning建筑制图 CAD Drafter施工员 Construction Crew房地产开发/策划 Real Estate Development/Planning 房地产评估 Real Estate Appraisal房地产中介/交易 Real Estate Agent/Broker物业管理 Property Management翻译 Translator英语翻译 English Translation日语翻译 Japanese Translator德语翻译 German Translator法语翻译 French Translator俄语翻译 Russian Translator西班牙语翻译 Spanish Translator朝鲜语翻译 Korean Translator其他语种翻译 Other Language Translator兼职 Part Time。
AA(Account Assistant)客户助理Action Plan 行动方案AD(Account Director)客户总监Add Value 附加价值Ads(Advertisement) 广告Advertorial付费软文AE(Account Executive)客户代表、客户主任Agency 代理商AM(Account Manager)客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍)Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU (Business Unit)业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations 中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI(Corporate Identity)企业形象CIPRA(China International Public Relations Association)中国国际公共关系协会CIS (Corporate Identity Sysetm)企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置(装饰)Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM (Direct mailing )直邮Domain Name Registration 域名注册Donation捐赠EC(East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其他材料)FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG(Grand China) 大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt (Government) 政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR(Institute of Public Relations)英国公共关系协会IPRA(International Public Relations Association)国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA( Large Account) 大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm(Marketing Communications)营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB(Medium business) 中客户MC(Master of Ceremonies)主持人MC(Middle China)华中MD(Managing Director) 董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI(Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC(North China)华北NE (Northeast China)东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW(Northwest China)西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP(Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV(One Voice)一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA(Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE(Senior Account Executive)高级客户代表、高级客户主任SAM(Senior Account Manager)高级客户经理SB (Small business)小客户SC(South China)华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW(Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD (To be Detail)需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP(Vice President)副总裁VSB (Very small business) 特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE——Account Executive——客户代表,或客户执行。
公司职位及英文缩写公司高层职位的英文缩写:CEO :Chief Executive Officer 首席执行官CFO :Chief Financial Officer 首席财务官COO :Chief Operated Officer 首席运营官CTO :Chief Technology Officer 首席技术官CIO :Chief Information Officer 首席信息官CRO :Chief Risk Officer 首席风险官CEO(Chief Executive Officer),即首席执行官,是美国人在20世纪60年代进行公司治理结构改革创新时的产物,它的出现在某种意义上代表着将原来董事会手中的一些决策权过渡到经营层手中。
在我国,CEO这个概念最早出现在一些网络企业中。
在那里,CEO往往是自封的,也很少有人去研究这一称谓对企业到底意味着什么。
但是,当“CEO”在中国叫得越来越响的时候,我们应该认识到,高层人员称谓的改变不是一件小事,设立CEO职位不应仅仅是对时尚的追赶。
CFO(Chief Financial Officer)意指公司首席财政官或财务总监,是现代公司中最重要、最有价值的顶尖管理职位之一,是掌握着企业的神经系统(财务信息)和血液系统(现金资源)灵魂人物。
做一名成功的CFO需要具备丰富的金融理论知识和实务经验。
公司理财与金融市场交互、项目估价、风险管理、产品研发、战略规划、企业核心竞争力的识别与建立以及洞悉信息技术及电子商务对企业的冲击等自然都是CFO职责范围内的事。
在一个大型公司运作中,CFO是一个穿插在金融市场操作和公司内部财务管理之间的角色。
担当CFO的人才大多是拥有多年在金融市场驰骋经验的人。
在美国,优秀的CFO常常在华尔街做过成功的基金经理人。
COO (chief Operation officer )首席营运官的职责主要是负责公司的日常营运,辅助CEO 的工作。
职位英文翻译CEO(Chief executive officer)首席执行官类似总经理、总裁,企业法人代表COO(Chief operating officer)首席运营官类似常务总经理CFO(Chief financial officer)首席财务官类似财务总经理CTO(Chief technology officer)首席技术官类似总工程师CIO(Chief information officer)首席信息官主管企业信息的收集和发布这里总结CAO--—-CZO的代表意思,大家有兴趣看看,对你工作有帮助哦! CAO: Art 艺术总监CBO: Business 商务总监CCO: Content 内容总监CDO: Development 开发总监CEO: Executive 首席执行官CFO: Finance 财务总监CGO: Gonverment 政府关系CHO: Human resource 人事总监CIO: Information 技术总监CJO: Jet 把营运指标都加一个或多个零使公司市值像火箭般上升的人CKO: Knowledge 知识总监CLO: Labour 工会主席CMO: Marketing 市场总监CNO: Negotiation 首席谈判代表COO: Operation 首席营运官CPO: Public relation 公关总监CQO: Quality control 质控总监CRO: Research 研究总监CSO: Sales 销售总监CTO: Technology 首席技术官CUO: User 客户总监CVO: Valuation 评估总监CWO: Women 妇联主席CXO:什么都可以管的不管部部长CYO: Yes 什么都点头的老好人CZO:现在排最后,等待接班的太子在中国可能碰到的一些职位简称:1. GMD〈General Managing Director〉——总经理。
公司职位英文及缩写大全公司高层职位的英文缩写:CEO :Chief Executive Officer 首席执行官CFO :Chief Financial Officer 首席财务官COO :Chief Operated Officer 首席运营官CTO :Chief Technology Officer 首席技术官CMO :Chief Marketing Officer 首席营销官CEO(Chief Executive Officer),即首席执行官,是美国人在20世纪60年代进行公司治理结构改革创新时的产物,它的出现在某种意义上代表着将原来董事会手中的一些决策权过渡到经营层手中。
在我国,CEO这个概念最早出现在一些网络企业中.在那里,CEO往往是自封的,也很少有人去研究这一称谓对企业到底意味着什么.但是,当“CEO”在中国叫得越来越响的时候,我们应该认识到,高层人员称谓的改变不是一件小事,设立CEO职位不应仅仅是对时尚的追赶.CFO(Chief Financial Officer)意指公司首席财政官或财务总监,是现代公司中最重要、最有价值的顶尖管理职位之一,是掌握着企业的神经系统(财务信息)和血液系统(现金资源)灵魂人物.做一名成功的CFO需要具备丰富的金融理论知识和实务经验。
公司理财与金融市场交互、项目估价、风险管理、产品研发、战略规划、企业核心竞争力的识别与建立以及洞悉信息技术及电子商务对企业的冲击等自然都是CFO职责范围内的事.在一个大型公司运作中,CFO是一个穿插在金融市场操作和公司内部财务管理之间的角色。
担当CFO的人才大多是拥有多年在金融市场驰骋经验的人.在美国,优秀的CFO常常在华尔街做过成功的基金经理人。
COO (chief Operation officer )首席营运官的职责主要是负责公司的日常营运,辅助CEO的工作。
一般来讲,COO负责公司职能管理组织体系的建设,并代表CEO处理企业的日常职能事务。
广告公司职位头衔及专有名词中英文对照战略:研究research定位positioning品牌策略brand strategy产业透视industry insights竞争力计划competitive mapping营销战役campaign development文化:培训training识别设计identity design视觉系统设计visual system design讯息设计messaging品牌:命名naming品牌个性brand personality品牌特性brand attributes品牌工作室brand workshops销售战略selling strategies品牌标语taglines and slogans品牌规范和管理brand guidelines and management 形象:摄影photo shoot画册brochures礼品welcome kits业主手册home owners manual展览设计trade show design店铺设计kiosks视频和DVD video and dvd音乐作曲music compositions互动品牌active branding用户界面user scenarios销售中心规划与设计sales centre planning and design网站建设website发布计划launch planning客户关系管理customer realtionship management广告行业可能是世界上最会发明头衔的行业了, 许多新人, 经常迷失在一大串缩写的头衔中.而在互动领域, 又出现了不少新的职称, 而且不同的公司可能对同样职能的一个职位有着不同的叫法.AAD [Associated Art Director] –副美术指导AAD [Associated Account Director] –副客户总监AAE [Associate Account Executive] –助理客户执行ACD [Associated Creative Director] –副(助理)创意总监AD [Art Director] –美术指导(在创作部可以独挡一面执行美术指导工作的美术监督)与CW一起讨论并执行所负责品牌的创意构想及形成; 着重从画面方面的发想创意, 并负责或监督其具体执行; 与CW一起共同确定创意的画面与文字的设计编排; 负责执行并指导电视脚本、字幕、平面稿、色稿、摄影、插画、完稿、印刷之标色、印刷成品、制作物等其它美术元素之形成及其美术质量; 创意构思需与CW讨论后呈报CGH/CD 讨论并形成共识; 对设计人员及FA进行美术指导及品质控制; 与CW一起共同承担对最终作品的责任, 签认所有交付完成的作品AD [Account Director] –客户服务总监、业务指导AE [Account Executive] –客户执行、客户服务、客户主任预算执行者, 负责广告代理商和广告主之间的一切有关业务, 观念,预算, 广告表现之联系.AM [Account Manager] –客户经理AP [Account Planner] –客户企划(分策略企划和业务企划两种) ASM [Area Sale Manager] –大区销售经理BD [Business Development] –业务拓展BD [Business Director] –业务总监BDE [Business Executive] –业务执行BDD [Business Development Director] –业务拓展总监、业务总监CD [Creative Director] –创意总监、创意指导(CD的前身, 不是撰稿人(Copy Base) 便是美术设计(Art Base), 因为积累了丰富的经验, 并有优异的创作成绩而成为督导) 保证并监督创意部的作品质量; 带领并指导重要品牌的创意构思及执行; 协助客户部及策划人员发展并完成策略; 与公司管理层共同经营公司业务, 冲击更高创意水准; 负责对创意制作部成员的专业培训和指导; 协调创意制作部与其它部门之间的工作关系.CCO [Chief Creative Officer ] 首席创意官CEO [Chief Executive Officer] 首席执行官CGH [Creative Group Head] –创意组长CIO [Chief Innovation Officer] 首席创新官CW [Copywriter] –撰稿人、文案[Chair Man] –总裁[Copy Director] –文案指导[Creative Partner] 创意合伙人, 算是个较新的叫法DCS [Director of Client Service] –客户主管DECD [Deputy Executive Creative Director] 代理执行创意总监[Designer] –设计师[Director] –总监ECD [Executive Creative Director] –执行创意总监FA [Finish Artist] –完稿、画师FAGH [Finish Artist Group Head] –完稿组长[Flash Designer] – Flash设计师, 一般偏重于Motion方面, 不对程序有较多要求[Flash Developer] – Flash 开发制作员, Motion和Coding人员都可以是这个职称, 每个公司可能叫法不同GAD [Group Account Director] –客户群总监GCD [Group Creative Director] –创意群总监GECD [Group Executive Creative Director] –集团执行创意总监GH [Group Head] –创意组长GM [General Manager] –总经理GMD [General Managing Director] –总经理[Interactive/Interaction Designer] –交互设计师, 在互动公司网络广告公司一般为Flash Developer(Flash Designer), 只是叫法不同, 有偏重于Flash Motion也有偏重于Flash Coding 的MD [Media Director] –媒体指导、媒介部经理MD [Managing Director] –董事总经理、总经理MP [Media Planner] –媒介策划PM [Project Manager] –项目经理, 对内居多[Planning Director] –企划指导[Planning Supervisor] –企划总监[Research Supervisor] –调查总监SAD [Senior Art Director] –高级美术指导SAE [Senior Account Executive] –资深客户执行SCD [Senior Creative Director] –高级/资深创意总监SCW [Senior CopyWriter] –高级/资深文案SWD [Senior Web Designer] –高级/资深网页设计师[Senior Designer] –资深设计[Senior Interactive Designer] –资深交互设计师[Senior Web Designer] –资深网页设计师[Strategy Director] –策略总监[Traffic Control Specialist (简称Traffic)] –制管人员, 类似PM, 对创意VP [Vice President] –副总裁[Visualizer] –插图家、插画师、绘图员、视觉设计[Visualizer Group Head] –视觉设计组长对Studio Manager 和各创意小组负责; 带领组员着重在视觉化方面执行创意构思并为其加分; 在AD指导下, 执行并监督所负责品牌的below the line 的创意构思及形式, 包括色稿、监督摄影、插画、完稿、印刷之标色、印刷成品等其它美术元素之形成及其美术质量; 帮助执行所负责品牌的above the line 的美术设计及色稿; 每一个创意工作需与创意小组进行讨论并取得共识后方能自行交付完成; 协调本组与其它小组的工作分配与安排; 对完稿人员提供协助和指导; 检查并签认菲林、打样、制作完成物的质量.WD [Web Designer] –网页设计师一般来说:A = Account 客户, = Art 美术, = Associate 助理B = Business 业务C = Chief 首席, = Creative 创意, = Copy 文D = Director 总监/指导, = Development 拓展/开发E = Executive 执行F = Flash, =Finish 完成G = Group 组/群= General 总H = Head 头头M = Manage 经理, = Media 媒体P = President 总裁, = Planner 策划, =Project 项目, = Production 制作S = Sr = Senior = 资深V = Vice 副, = Visualizer 视觉----------------------------------------above-the-line advertising 线上广告广告代理商能从媒介获得佣金(代理费)的广告,如报刊广告、广播广告、电视广告、影院广告、户外广告等。
account executive (AE) :客户经理广告公司的业务人员职称。
客户经理往往须负责下列工作:1,与客户及内部其他部门共同计划广告(planning),向各部门传达客户的诉求;2,内部协调(coordination);3,将广告设计稿提供给客户;4,监督执行政府的有关广告规章和法规(regulatory matters);5,利润管理(agency profit management)。
客户经理通过计划和协调公司的服务部门,为客户提供更好的服务。
account service 客户服务客户服务是广告代理商的中心工作,肩负着使客户满意从而建立起长期的合作关系,及推动广告代理商内部工作有效运转的任务。
它是广告代理商直接同客户进行沟通、交流的一种功能。
advertising agency 广告代理商习惯上称为“广告公司”,即《中华人民共和国广告法》中所称的广告经营者,一般设有许多职能和业务部门。