Grab ‘em Show ‘em Answer ‘em
Sell ‘em Keep ‘em
Creative Selling Process
Identify and Qualifying Prospects
• Prospecting: Identifying likely new customers
Ethical Issues
• Kickbacks, bribes and “gifts”
• Price discrimination • Cheating on expense
accounts • Misrepresentation
Distribution Channel Design and Management
The Role of the Sales Force
• Personal selling is effective because salespeople can:
– probe customers to learn more about their problems,
– adjust the marketing offer to fit the special needs of each Байду номын сангаасustomer,
Product Benefits.
Steps in the Selling Process
Step 5. Handling Objections Step 6. Closing
Seeking Out, Clarifying, and Overcoming
Customer Objections to Buying.
Organizing Sales Activities