外贸函电课件ppt

CFR Rotterdam. 2.Please quote us for men’s shirts CIF Rotterdam. 报最低价
quote one’s lowest price/ make (give/send) lowest quotations.
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5. stating the earliest date of shipment. 说明最早装船期。 现在分词短语作状语，表伴随状态。
品； 3.询问对方所能提供的折扣，你方所能接受的
支付条件和期望的交货时间； 4.以盼早复收尾。
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Useful Expressions
1. learn from 从…得知 2. Commercial Counselor’s Office 商务参战处 3.handicraft article 手工艺品 4. brocade handbag 锦绣手袋 5.leading importer 大进口商 6.quote sb. a price for sth 向某人就某物报价 7. place an order with sb. for sth 向某人就某物下订
Should your quality be suitable and the price competitive, we’ll be ready to place an order for at least 5,000 pieces with you.
Your prompt attention to this matter will be much appreciated.
May 24,2006
Dear Sirs,
We have learned from the Commercial Counselor’s Office of Canadian Embassy in your country that you manufacture and export a variety of handicraft articles.

Learning objectives: •To enable students to master the principles of business letter writing; •To become acquainted with（开始熟悉） the general layout（总体） of most business letters; •To skillfully write structural parts of business English letters with proper styles; •To be familiar with the procedures of foreign trade, parties and documents involved.
Identify and correct common errors（识别和改正常见错误） found in sentence structures
Master（精通） the natural written English
The most important objective of taking this course is ***To cultivate（培养） the sense of doing business • learning the tone of writing • learning the format （格式）(letter, memo（备注，便rd choice • learning the principles of writing • learning the skills of negotiation
• 学习内容：
– 本课程主要学习信例，大量学习外贸实务基本 环节中有代表性的信例。外贸实务基本环节有： 建立业务关系和资信调查、询盘、报盘和报价、 还盘、订单，履行订单、支付、包装和运输、 信用证的修改和展期、索赔和解决索赔等。

Prof. Thompson Harvard University Boston, MA 02163 U.S.A.
Dear Professor Thompson, To celebrate the fiftieth anniversary of the founding of our company, we request the honor of your presence at a reception which is to be held at Dayu Hotel, Changchun on September 30 from 7 p.m. to 9 in the evening. We would be glad if you could come.
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3.外贸知识
外贸精英网 /chukou-liucheng/
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二、推荐书目
1，《 国际商务英语函电》，王碂，西安交通 大学出版社。
2，《外贸英语函电》，易露霞，陈原，清华 大学出版社。
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Chapter 1 Introduction
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2.归纳、诵记句式
由于外贸信函有其独特的语言特征和词汇特征, 因此在学习外贸函电时,可以归纳、总结所学过 的常用词汇、短语和句型进行分门别类,然后花 些时间背诵、记忆所归纳和总结的内容。
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(1)我们经营电器。
We handle electric goods. We deal (trade) in electric goods. We are in the business (trade,line)of electric goods. 意义大同小异的句型还有: We specialize in electric goods. We exclusively deal in electric goods. Electric goods fall (lie) within the scope of our business activities.

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Clarity（清楚）
• 避免使用有歧义的词语 • e.g. We will send you the brochure bimonthly.
bimonthly: happening every two months or twice each month每两月/两月一次
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• For example: • Thank you for your enquiry dated 11th.
• We take the pleasure of receiving your enquiry of 11th.
• We wish to express our sincere regret for our oversight.
Do use start about buy try see please now if Soon please
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Concreteness（具体）
• 在保持完整性的同时，不要遗漏基本细节。
DO NOT My flight arrives at 3.30 on Wednesday.
• 外贸函电的翻译
– 掌握外贸函电句子的英译汉翻译，要求能够看懂 英文函电内容。
– 掌握外贸函电句子的汉译英翻译，要求能够清晰 地用英语书面表达出所要表达的话语。
难点：语法复杂、术语和词组较多的长句子的翻译。
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• 外贸函电的写作
– 了解外贸函电的写作构思。
– 掌握将外贸函电的常用表达法恰当运用于函电 写作。
通知）(×) • 8. 精心安排，有效表达
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2. 写作原则（7C原则）

《外贸英语函电u》PPT 课件
目录/contents
1 Introduction
2 Writiers
4 Key words and phrases
5 Useful sentences
•
6 Exercises
Introduction
• In recent years, the concept of International Trade has become much bigger. It may be defined as International Business Activities, which include import and export, services, the manufacture of goods, the moving of people and technologies between countries; the investment of capital and the ownership of business enterprises in countries not one´s own; and processing or assembling with the supplied materials or parts, cooperative production, compensation trade, leasing trade, bidding etc.
Zurich
SWITZERLAND
Dear Sirs,
Our representatives and engineers,upon their return from Zurich,made a specific report in the machine they saw last month.Their point of view is that if we take up this deal in the form of compensation trade and repay the cost of the machine with products produced withe the said machine,we can avoid tying up our funds.

Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC@
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Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC@
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Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China
Feb.15th, 2009 Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A. Dear Mr. Smith, We have obtained your name and address from Dee&Co. Ltd, and we are w riting to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations. Yours faithfully, Leon Chang The Complimentary Close Chief Buyer

We appreciate your cooperation.
Yours sincerely,
Letter 3：Shipping marks requirements
Dear Sirs,
Re: Sales Confirmation No.99A/782
We thank you for your letter dated October 10, enclosing the above Sales Contract in duplicate but wish to state that the packing clause in the contract is not clear enough. The relative clause should be read:
We think you will understand that our candid statements are made for our mutual benefits as packing is a sensitive subject, which often leads to trade disputes.
We await your early reply.（期盼早日回复。）
回复包装信函的写作步骤及常见表达方式：
写作步骤
表达方式
We have received your letter of …（我方已收到 你方……日来函。）
（1）感谢 对方来函并 告知对方回 信的目的
We regret to inform you that …（很遗憾地告知 你方……。）
We hope you will find it in order and pay special attention to the packing.（希望你方会发现该包装 方式是恰当的，并能给予特别关注。）

Language Style and Poly Language
Language Style
The language style should be formal and objective, avoiding colloquial language or slang It should also be consistent and clear, avoiding redundancy
• Writing Skills for Foreign Trade English Response
目录
CONTENTS
• The Practical Application of Foreign Trade English Response
• Common problems and solutions in foreign trade English correspondence
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Overview of Foreign Trade English Response
Definition and characteristics
Definition
Foreign Trade English Correspondence refers to the written communication in English used in international business transactions It encompassed letters, emails, and other business documents exchanged between businesses in different countries
Use formal and professional language to understand a sense of seriality and professionalism

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精品资料
• 你怎么称呼老师？ • 如果老师最后没有总结一节课的重点的难点，你
是否会认为老师的教学方法需要改进？ • 你所经历的课堂，是讲座式还是讨论式？ • 教师的教鞭 • “不怕太阳晒，也不怕那风雨狂，只怕先生骂我
笨，没有学问无颜见爹娘 ……” • “太阳当空照，花儿对我笑，小鸟说早早早……”
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⑴Letterhead: (Letter-head, Heading) 信头
①含义：是写信人的名称和地址，以及电话、传真
号码、电子邮箱、网址及经营业务等。 ②位置：一般商号都有已经印制好的信头；若没有
，应将其打印在信笺的正上方或右上方。 ③ 要 求 ： 先写公司名称，再写公司地址，地址应按
从小到大的顺序写。 e.g. Senda Shoes Company 82 Jian Guo Street Beijing 100006, China
Faithfully yours,
Gentlemen: → Yours truly, / Truly yours,
Note: 只有第一个单词的第一个首字母需要大写。
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⑺Signature: 签名
①含义：发信人的签名。 ②位置：在“complimentary close”下，平左混右 ③ 要求：由发信人公司名称、负责人手写签名、负责 人打印签名、发信人职位构成。 e.g. GENERAL TRADING CO., LTD.
Wholesale Supplies Co., Ltd. <英用“股份有限公司”，美用Inc.> 481 University Ave. <是avenue的简称> Toronto 2, Canada
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⑷Salutation: 称呼

Be recommended to… by…..
Market survey
3) we are giving to understand that you
are potential buyers of Chinese silk, which comes within the frame of our business activities
3) We understand that your corporation handles foodstuff for export.
Handle in the line of
cover/ engage in
Involve in/ specialize in
Self-introduction—reference to your standing
Aims of the letter—general aim
1.The purpose of this letter is to explore the possibilities of developing trade with you. 2.We wish to establish business relations by the commencement of some practical transaction 3.I am writing to resume the business partnership between the two company
承蒙介绍
4.We owe…to…
Practice

承蒙太平洋贸易有限公司的介绍，我们得 知你们是美国轻工业产品的主要出口商之 一。
Self-introduction by the company