剑桥商务英语BEC中级阅读全真试题

商务英语（BEC）中级全真试题英语类考试频道为网友整理商务英语考试，供大家参考学习。

READINGQUESTIONS 1-45PART ONEQuestions 1-7Look at the sentences below and the job advertisements on the opposite page. Which job does each sentence 1-7 refer to?For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.0 A B C DThis post involves some secretarial duties.1 You will be responsible for the operation of a computer system.2 You must be able to forecast what people will want to wear.3 You will be able to work with people from many different countries and backgrounds.4 You will have a qualification which covers two subject areas.5 It is necessary to have worked in this sector before.6 You will need to keep in contact with the headquarters of the organization.7 The advertisement emphasises the need to have a suitable approach to important people.ABUSINESS MANAGERYou will be responsible for our global business within specific countries and will have a good understanding of international distribution,possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.BDEPARTMENT STORE BUYERBased at our head office in London, you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women’s fashion and will hold a degree in design with a business studies component.CLEGAL SERVICES ADMINISTRATORAs head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government offi cials, so a mature and efficient manner is essential.DREGIONAL LEISURE SITES MANAGERYou will be responsible for budgetary planning, contract negotiations, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.PART TWOQuestions 8-12Read the extract below from an article about the coffee industry.Choose the best sentence from the list on the opposite page to fill each of the gaps. Each gap 8-12, mark one letter (A-I)on your Answer Sheet.Not use any letter more than once.Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year. (8) ____________. As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were equal with 3.4%.Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems.(10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee exports. (11)____________.In the opinion of PabloDubois, the biggest problem for his organisation is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it.(12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year’s seminar on coffee and the environment created a lot of intere st.The future looks bright for the coffee industry. It is estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.A. As a result, the membership now represents 94% of all exporters and 60% of all importers.B. In some of these countries, this can amount to as much as 50% of all export earning.C. In North America, most consumers already have above average knowledge of the range available.D. For example, frost and wind are particularly damaging to coffee crops.E. Larger coffee growers, for example, frequently export directly.F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US.I. This make the coffee industry fairly universal, acc ording to Pablo Dubois, Head of the International Coffee Organisation (ICO), based in London.PART THREEQuestions 13-20Read the article below about stress management, and answer questions 13-20 on the opposite page.A Lesson In Stress ManagementDemands placed on us at work can often lead to considerable worry and discomfort. There are, however, ways of protecting ourselves from the stress we face at work. We interviewed Jane Collard, a consultant in stress management.1. In Jane Collard’s opinion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult for some employees to avoid it. Indeed, stress is regarded by many as part of the organizational culture of our institutions: it comes with the job. Recent figures indicate that time taken off work because of stress has increased by 500 per cent since the 1950s. Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs.2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated and to perform effectively. A complete absence of stress can be as damaging as overstress, since it can make people lose interest in their work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens,the effects are very obvious and the trainees are taught to recognize the signs. Stress may be expressed physically, for example through headaches and tiredness, or through emotional problems such as depression. A person suffering from stress ma y also start to behave differently, and can be difficult to deal with.3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thing that the trainees learn is how to manage their time effectively. This involves, first of all, setting realistic goals for both the short and long term. Once this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded that when they are under pressure the less important items should be left, and they should never hesitate to delegate. Everyone is encouraged to look at ways of reducing ‘wasted time ‘, for example by grouping similar tasks together or dealing with items immedkiately.4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being defensive, but at the same time they are advised not to be afraid of saying ‘no’. They a re asked to give reasons only if necessary. The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They learn, for example, to remind themselves that nothing terrible happens when a demand is refused or a deadline missed. Life goes on.Questions 13-16For questions 13-16, choose the best title for each numbered paragraph from the listbelow.For each numbered paragraph 1-4, mark oneletter (A-G) on your Answer Sheet.Do not use any letter more than once.13 Paragraph 1 ___________14 Paragraph 2 ___________15 Paragraph 3 ___________16 Paragraph 4 ___________A Higher stress levels among top managersB Coping wit h stress through a positive attitudeC Time lost at work through sicknessD Causes of increased stress in the work environmentE Explanations for missed deadlinesF stress reduction through better organisationG Typical problems associated with stressQuestions 17-20Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below.For each question 17-20, mark one letter (A-G) on your Answer Sheet.Do not use any letter more than once.17 Most people agree that the recent increase in stress is due to changes in ____________.18 The trainees are taught that the right level of stress at work is important for good.19 Trainees learn that one way of limiting stress is by deciding upon.20 One of the most important parts of the course is learning how to react toPART FOURQuestions 21-35Read the text below about job prospects at the Provincial Bank.Choose the correct word A, B, C, or, D on the opposite page to fill each gap.Each question 21-35, mark one letter (A, B, C, or D) on your Answer Sheet.Employment Opportunities for Graduates with the ProvincialBankThe Provincial Bank is one of the biggest (example) ____________ institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (21) ____________ a household name. Almost 4,000 of these employees (22) ____________ managerial or executive positions. The bank has an outstanding (23) ____________ of profitability, which has been achieved by introducing innovations at the same time as maintaining leadership of the (24) ____________. The bank’s comprehensive t raining programme concentrates on (25) ____________ the most important skills that graduates need in order to (26) ____________ early management responsibility. Trainees take responsibility for their own continuous self-development through visiting other branches and departments, and by (27)____________ courses in m anagement skills. They also receive training in order to increase their knowledge of the bank’s (28) ___________. The bank supports (29) ____________ of staff who wish to take professional examinations, and its Graduate Training Scheme is (30)_____________ to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of (31)____________ importance to the bank’s performance. It welcomesgood graduates in any subject area, (32)____________ they can demonstrate the ability to influence events, and have the potential to (33)____________ both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (34)____________ to work in other parts of the bank and can (35) ____________ a varied and flexible working life.Example:A budgetary B fiscal C financial D economic Example21 A opened B entered C turned D become22 A hold B do C keep D own23 A career B catalogue C record D experience24 A area B trade C record D market25 A making B reaching C developing D heightening26 A present B treat C deal D handle27 A observing B attending C involving D staying28 A services B goods C creations D abilities29 A colleague B members C people D persons30 A qualified B combined C fastened D linked31 A main B vital C necessary D superior32 A therefore B thus C provided D only33 A succeed B realize C gain D overcome34 A choice B chance C likelihood D probability35 A forecast B believe C suppose D expectPART FIVESection AQuestions 36-40Read the text below about a special kind of competition.In most of the lines 36-40 there is one extra word which does not fit. One or two lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.Ex amples:0 The international Youth Skills Olympics is a vocational skills competition in 0 C O R R E C T00 which the young people demonstrate their achievements in a range of areas. 00 T H E36 The competition, which there is held every two years, is organized by the international37 Training Organisation. All U.K. competitors qualify for the team by getting through38 a tough national competition.Their backgrounds are vary from arts to sciences,39 and students to the self-employed. Since they do not know which skill area they40 will be tested in, they must to train for everything before the start of the competition.Section BQuestions 41-45Read the text below about market research.In each line 41-45 there is one wrong word.For each line 41-45,write the correct word in CAPITAL LETTERS on your Answer Sheet.Examples:0 Your business will only success if customers like your product 0 S U C C E E D00 or service and are prepared to give you money in exchange about it 00 F O RMarket Research41 Before you start a business, it is importance to undertake market research42 and to assess the results with great care: you need to finding out about your43 potential customers and the state of the market, included your competitors.44 The more detailed your market research are, the more profitable your business45 is likely to be. Carry out your study thorough, and repeat it to ensure your results are reliable.WRITINGQUESTIONS 46 and 47PART ONEQuestion 46You are the training manager of a company which has won a large export order. You have been asked to organize foreign language training for some of your staff.Write a memo of 40-50 words to staff:explaining why the courses are necessarysaying which members of staff should attendannouncing when the courses will startWrite on your Answer Sheet.RART TWOQuestion 47Your company exports to a number of countries ar ound the world. The company is looking for new agents for international freight.Read the two advertisements below, on which you have made some notes.Then, using the notes, write a short report for the Export Sales Manager, covering all your points and saying which agent you recommend.Write 120-140 words.Write on your Answer Sheet.UNIVERSITY OF CAMBRIDGE LOCAL EXAMINATIONS SYNDICATE Examinations in English as a Foreign LanguageBUSINESS ENGLISH CERTIFICATETest of ListeningPART ONEQuestions 1-12You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.You will hear each recording twice.* Conversation one (Questions 1-4)Look at note below.You will hear a man phoning company about an order.Lewis & ThornPrintersTelephone MessageMessage for: Mark HansonOliverMartin rang from (1)_____________________________________. He hasn’t received the (2) __________________________________ he ordered for a (3) _____________________________ later this month .Wants to change the quantity to(4) _______________________________ --- to be ready tomorrow. Will fax details if needed.* Conversation Two (Question 5-8)Look at the notes below.You will hear a conversation between two friends about a job vacancy.Job with Alba as (5)________________________________________ Responsible for (6) ________________________________________Must have knowledge of (7)__________________________________________________Apply by (8)______________________________________* Conversation Three (Questions 9-12)Look at the notes below.You will hear a telephone conversation about arranging a meeting.FINANCE MEETINGNeed to discuss (9)__________________________________________.Aim to produce new (10) ______________________________________________.Check that the Sales Co-ordinator and the (11) _______________________________ can come.Arrange for a (12) __________________________________________ to be available.PART TWOQuestions 13-22Section One(Questions 13-17)You will hear five short recordings. Each person is talking on the phone.listen each recording, decide what is the main topic of their call.Write one letter (A-H) next to the number of the recording.So not use any letter more than once.You will hear the five recordings twice.13 ____ 14 ____ 15 ____ 16 ____ 17 ____A a departmental meetingB a job interviewC negotiations with buyersD a visit to a factoryE a shareholders’ meetingF a training sessionG a conferenceH a visit to trade exhibitionSection Two(Question 18-22)You will hear another five short recordings. Each speaker recently attended an interview.For each recording, decide what the speaker is saying about the interview they attended.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.You will hear the five recordings twice.18 __ 19___ 20___ 21___ 22___A I didn’t express myself well.B I misunderstood the advertisement.C It was shorter than I expected.D I wasn’t appropriately dressed.E It was poorly organized.F There were too many applicants.G I did too much preparation.H One of the questions surprised mePART THREEQuestions 23-30You will hear a radio interview with Peter Williams about training within small businesses.For each question 23-30, make one letter (A, B or C) for the correct answer.You will hear the recording twice.23 What was Peter Williams doing immediately before he started his research?A He was managing the training department of a large company.B He was running。

BEC商务英语中级阅读真题及参考答案bec中级其实不算特别难，是介于cet4到cet6的难度，只要我们认真备考就会通过的，为了方便大家的备考，下面小编给大家带来2020年bec中级真题及答案。

BEC商务英语中级阅读真题BUFFET ZONELucy Robertson started working at a takeaway food business to supplement her income during her student days at Edinburgh University, Several years later she had bought the business and now, 17 years on, she owns Grapevine Caterers, probably Scotland's leading independent caterers, with a turnover of almost ￡6m.She had never planned to own a business, and had certainly never considered a career in catering. (0)... ... . However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for sale. On impulse, she bought it, but admits that at the time she knew nothing about catering. (8).........It was a difficult time, but essential in terms of gaining the experience she needed. The late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their lunches.(9)........'At one point there were 26 food outlets within a 5-kilometre radius,' Robertson recalls. As the economy changed and the once packed office blocks started tobecome vacant, it became clear that Robertson would need to diversify.(10)........It changed the direction of the company for good.As Robertson began to win catering contracts, she decided that the company would have to move to larger premises. In 1994, the move was made when she bought another catering businessthat already had a number of profitable contracts for boardroom lunches.Meanwhile, Robertson's main competitor, the oldest catering company in Edinburgh, was causing her some anxiety. 'Customer loyalty is not to be underestimated,' she warns. But Robertson is not someone who is easily put off.(11)........Partly as a result of this, turnover doubled, and having outgrown another site, Robertson bought a city-centre location for the group's headquarters.By now, Grapevine's main competitor was a new catering company called T owngates. Although Robertson tried to raise enough money to buy Towngates, she did not succeed.Then luck intervened and Towngates went bankrupt. (12)........Many accepted and the company's turnover went from ￡700,000 to ￡l .5 million almost overnight.However, the company's growth was not as smooth as it sounds in retrospect. Robertson admits, 'We were close to the edge during the growth period. Like many under-capitalised companies trying to grow, it might easily have collapsed.' But that, she feels, is the challenge of developing your own business.A But there are plenty of similar contracts to be won in the east of Scotland before Robertson turns her attention elsewhere.B Her way round this particular problem was to recruit the catering manager of the rival company.C But this demand was short-lived, and before long, increasing competition made it harder to make a profit.D 'It was a dramatic learning curve and very small amounts of money were earned at first,’says Robertson.E She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare and deliver meals to business premises.F On hearing this, Robertson immediately contacted all of their clients and offered the services of Grapevine Caterers.G Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set.BEC商务英语中级阅读真题参考答案《Buffet Zone》，自助餐区域，在这篇文章里的意思应该是自助餐领域，讲的是一个在自助餐领域取得了惊人成绩的杰出女性创业的故事。

商务英语模拟试题：BEC中级全真试题(2)PART TWOQuestions 8-12Read the extract below from an article about the coffee industry.choose the best sentence from the list on the opposite page to fill each of the gaps. For each gap 8-12, mark one letter (A-I)on your Answer Sheet.To not use any letter more than once.Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year. (8) ____________. As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were equal with 3.4%.Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee exports. (11)____________.In the opinion of Pablo Dubois, the biggest problem for his organisation is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year''s seminar on coffee and the environment created a lot of interest.The future looks bright for the coffee industry. It is estimated that consumption over the next fewyears will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.A. As a result, the membership now represents 94% of all exporters and 60% of all importers.B. In some of these countries, this can amount to as much as 50% of all export earning.C. In North America, most consumers already have above average knowledge of the range available.D. For example, frost and wind are particularly damaging to coffee crops.E. Larger coffee growers, for example, frequently export directly.F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US.I. This make the coffee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organisation (ICO), based in London.【。

练习 1. Furniture Ads 1. These can be piled up neatly without taking up much space. 2. It is usually placed in front of a dressing table. 3. When folded it turns into a soft and comfortable bed. 4. People can adjust the height of this to get a conformable sitting position.5. There is a circular metal frame at the bottom where you can rest your feet. 6. This set of furniture is characterized by space-saving and easy storage. 7. The top of this can be stretched to certain length. A. Folding Table with Chairs Folding Folding Oak Oak Oak Finish Finish Finish Table Table Table with with with 4 4 4 Chairs. Chairs. Chairs. Unique Unique Unique space space space saving saving saving design converts from design converts from a small a small compact unit to a full size dining table! Chairs fit inside table when folded-Oak finish on selected beech solids and veneers. Table closed: 34 “wide, 11” deep; table opened: 34 “wide, 62” long.B. High Fashion Bar Stool Oversized deep slung 3.5″padded seat. Back supports serve as functional armrests. New hefty hefty 1 1 1 diameter steel diameter steel foot-foot-ring. ring. ring. Adjustable Adjustable Adjustable height. height. height. 24 24 24 “to “to “to 30” 30” 30” high. high. high. Easy Easy Easy to to assemble with simple hand tools. C. White Wire Stack Chair Sturdy wire welded steel construction for a sleek, high tech look. Practical seating that keeps you cool. Outside on the patio or deck; inside in the kitchen or family room. These lightweight chairs stack neatly for easy access. Quick and convenient storage. D. Folding Cushioned Chairbed Comfortable Comfortable seating seating seating converts converts converts to to to become become become a a a single single single sleeper sleeper sleeper in in in seconds! seconds! seconds! Sleeps Sleeps Sleeps on on on adult. adult. adult. The The perfect solution when unexpected overnight guests arrive! Ideal for college dorm, Kid‟s room, den or spare room. Sturdy Herculon tweed fabric cover in grey/blue. 31 “W x 72” L x 25” H.E. You‟ll be …sitting pretty‟ with this vanity bench. White powder coated finish on welded steel. It can be used as a companion to a vanity table or alone as an attractive bath accent. Grid style seat, complete with removable comfort cushion. 19 “ W x 12.75” L x 20” H. easy assemble. 练习二1. It is located outside the city. 2. It will be easy to use for various types of retail business. 3. Y ou know how much money it took last year. 4. This business already manufactures goods for sale. 5. Its price includes living accommodation. 6. It has been operating for many years. 7. Y ou will have to find out the price from the agents. EBTA BUSINESS TRANSFER AGENTS RESTAURANTA large, well-decorated restaurant in an excellent position near the city centre. Open three years with annual turnover of £100,000. Regular trade and bookings for weddings, special occasions etc. A vailable on 50-year lease. Price on requestESTABLISHED POTTERYFamily business established for over fifty years in city‟s main commercial area.Small pottery, currently employs twelve people producing china figures, vases and other decorative items. Price includes premises plus equipment and raw materials. Price £200,000V ACANT SHOP Located Located in in in superb superb superb historic historic historic building building building on on on excellent excellent excellent city city city centre site. centre site. Large Large premises premises recently renovated to a very high standard. Would suit a wide range of different trades. A vailable on limited (three-year) lease, or longer if required. Short lease £15,00015,000GARAGE & CAR REPAIRSmall business with great potential for development. Garage with petrol station on main road between city and coast. Includes Includes large large large workshop workshop workshop suitable suitable suitable for for for car car car repair repair repair business. business. business. Small, Small, Small, three-bedroom three-bedroom house attached to workshop, and room for further building. Whole property £190,000190,000Product ManagerThis company has at present about 30% of the market and a turnover of more than £500 500 million. million. million. The The The person person person appointed appointed appointed will will will have have have responsibility responsibility responsibility for for for a a a long-established long-established product which is a household name. Experience in the insurance market is necessary and a background in accountancy would be helpful. BGroup Product ManagerThis This is is is a rare a rare opportunity opportunity to work to work at at a a a senior senior senior level level level for for for a a a market market market leader leader leader in in in the food the food industry, located in the north of the country . The person appointed will report directly to the Marketing Director and take full responsibility for a turnover in excess of £80 million million and and and a a a team team team of of of three three three managers. managers. managers. Applicants Applicants Applicants need to need to have have a a a minimum minimum minimum of five of five years‟ experience in product management. A market research qualification would be an advantage. Management T raineesFor this exciting position in the leisure industry we are seeking management trainees to develop excellent buying skills. Possibly a new graduate, the successful applicant may have experience with a big national retailer, but must certainly possess excellent negotiation and communication skills. Marketing ExecutiveThis This important important important position position position has has has recently recently recently been been been created created created by by by one one one of of of the country‟s the country‟s l eading leading clothes manufacturers. It is an outstanding opportunity for a graduate with two years‟ experience in design or magazine publishing. The successful candidate will be given responsibility for a major, recently launched brand. It would be an advantage to have experience of promotional activities. Excellent fringe benefits on offer. 练习六The T rainer’s PocketbookFormerly Formerly known known known as as The Instructor’s Pocketbook , , the the the eighth eighth eighth edition edition edition of of of this this this short short guide covers covers …all …all …all the the essentials of training‟, training‟, from from from creating creating the right learning environment to the use of audio-visual equipment. This 78-page book concentrates on presenting the key facts in summary form. The Handbook of Health and SafetyThis is a comprehensive guide intended for managers, union safety representatives and anyone teaching for Occupational Health & Safety examinations. Apart from the usual usual subjects subjects subjects of of of legal legal legal obligations obligations obligations and and and risk risk risk prevention, prevention, prevention, it it it focuses focuses focuses on on on a a a relatively relatively neglected neglected issue, issue, issue, that that that of of of health health health concerns concerns concerns about about about computer computer computer use--particularly use--particularly use--particularly those those associated with keyboard work. Writing Effective AdvertisementsThis This guide guide guide has has has been been been put put put together together together by by by best-selling best-selling best-selling author author author John John John Newton Newton Newton and and and looks looks looks at at the reasons why some advertisements are more successful than others. Ideal both for someone starting up in business and for the established business person, it contains useful information on advertisement layout and content. Using Management GamesThis second edition, which reflects the growing trend to use management games as training tools, acts as a guide to exercises designed to increase group effectiveness. The writer explains the ways in which exercises, for example puzzles and communication games, can be used to improve group co-operation. which it suggested that there would have to be four years between a final decision to launch the new currency and and its its its arrival arrival arrival in in in citizens‟ citizens‟ pockets. pockets. It It It predicted predicted predicted that that that speculators would speculators would use use the the interval to make destabilising bets on the final conversion rates of the old currencies. But the commission is sticking to its deadline of January 1999 for economic and monetary union 练习十1 Sometimes it is necessary to insist on further explanation.2 Y ou shouldn't focus on your response while others are still speaking. 3 People are reluctant to admit that they don't listen well.4 There are benefits in seeing things from the speaker's perspective. 5 Keen observation of the speaker can support our listening skills. 6 It is risky to think about a different issue while someone is speaking. 7 People do not mind hearing their own views summarised. Good listener, better manager A Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our our hearts hearts hearts we we we know know know that that that many many many of of of the the the mistakes mistakes mistakes we we we make make make come come come about about about because because because we we we haven't haven't listened listened carefully carefully carefully enough. enough. enough. W e W e get get get things things things wrong wrong wrong because because because we we we haven't haven't haven't quite quite quite understood understood understood what what someone someone meant when meant when they were talking t o to to us. us. us. Anyone who Anyone who has has ever ever ever taken taken taken the the the minutes minutes minutes of of of a a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right - and that means listening. B Listening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or or for for clarification clarification - - - it it it is is is always always always better better better to to to ask ask ask than than than to to to continue continue continue regardless regardless regardless and and and get get get things things things wrong. wrong. However, However, if if if you you you allow allow allow your your your mind mind mind to to to wander wander wander onto something onto something else, else, even even even for for for a a a few few few minutes, minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late. C The most common bad habit we have is to start thinking of what we are going to say about the subject subject long long long before before before the the the other other other speaker speaker speaker has has has finished. finished. finished. W e W e then then then stop stop stop listening. listening. listening. Even Even Even worse, worse, worse, this this often often adds adds adds rudeness rudeness rudeness to to to inattentiveness, inattentiveness, inattentiveness, as as as once once once you you you have have have decided what decided what to to say say say there there there is is is a fair a fair chance chance you you you will will will interrupt interrupt interrupt to to to say say say it. it. it. Good Good Good listeners listeners listeners don't don't don't interrupt. interrupt. interrupt. In In In fact fact fact it it it is is is often often often worth worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well. D Above all be patient and accept that many people are not very good communicators. It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in Understand Understand that that that a a a boss will boss will want want to to to take take take the the the glory when glory when things things go well. go well. After After all, all, all, they they they take take ultimate ultimate responsibility, responsibility, responsibility, so so so they they they deserve some deserve some of of the the the credit. credit. credit. Also, Also, Also, find find find out out out about about about your your your boss's boss's outside outside interests, interests, interests, as as as this this this can can can help help help to to to improve improve improve the the the relationship. relationship. relationship. Y Y ou ou may may may find find find you you you have have have an an interest in common. Similarly, recognise that everyone is human, and there are times when a request from you you may may may be be be unwelcome. unwelcome. unwelcome. Get Get Get to to to know know know your your your boss's Personal boss's Personal Assistant, who can advise you when it is a good time to talk to him or her. PART ONE解题步骤：解题步骤：1 1、阅读题目及七个单句，划出句意关键词。

剑桥商务英语BEC中级阅读真题（三）PART TWOQuestions 8-12·Read the extract below from an article about the coffee industry.·Choose the best sentence from the list on the opposite page to fill each of the gaps.·For each gap 8-12, mark one letter (A-I)on your Answer Sheet.·Do not use any letter more than once.Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year. (8) ____________. As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were equal with 3.4%.Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. Inmost countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee exports. (11)____________.In the opinion of Pablo Dubois, the biggest problem for his organisation is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year’s seminar on coffee and the environment created a lot of interest.The future looks bright for the coffee industry. It is estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.A. As a result, the membership now represents 94% of all exporters and 60% of all importers.B. In some of these countries, this can amount to as much as 50% of all export earning.C. In North America, most consumers already have above average knowledge of the range available.D. For example, frost and wind are particularly damaging to coffee crops.E. Larger coffee growers, for example, frequently export directly.F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US.I. This make the coffee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organisation (ICO), based in London.。

BEC商务英语中级考试阅读真题BEC真题一Read the article below about the changing role of human resources departments.The best person for the jobEmployees can make a business succeed or fail, so the people who choose themhave a vital role to play.Employees are a company's new ideas, its public face and its main asset. Hiring the right people is therefore a significant factor in a company's success.(0) G If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many companies now realise that recruiting the best recruiters is the key to success.Sarah Choi, Head of HR at Enco pic, believes that thinking commercially is a key quality in HR. Every decision an HR manager makes needs to be relevant to advancing the business.(8) ...C.....That's no longer the case. HR managers have to think more strategically these days. They continually need to think about the impact of their decisions on the bottom line. (9).....F... For example,a chief executive will expect the HR department toadvise on everything from the headcount to whether to proceed with an acquisition.Why do people go into HR in the first place? Choi has a ready answer. I think most people in the profession are attracted by a long-term goal.(10)....D......Nothing happens in the company which isn't affected by or doesn't impact on its employees, so the HR department is a crucial part of any business.Not all operational managers agree. An informal survey of attitudes to HR departments that was carried out last year by a leading business journal received comments such as “What do they actually contribute?"(11).....A..... As Choi points out, salaries have never been higher and, in addition, HR managers often receive substantial annual bonuses.Despite the financial rewards, HR managers often feel undervalued, and this is a major reason for many leaving their jobs.(12)...E......However, a lack of training and development is a more significant factor. These days, good professional development opportunities are considered an essential part of an attractive package,Choi explains.A But rising levels of remuneration demonstrate that the profession's growing importance is widely recognised.B At one time, a professional qualification was required in order to progress to the top of HR.C Other departments and senior executives used to see HR managers as having a purely administrative role.D Since it's one of the few areas where you can see the whole operation, it can lead to an influential role on the board.E Being seen as someone who just ticks off other people's leave and sick days does not help build a sense of loyalty.F They therefore need to be competent in many aspects of a company's operations.G On the other hand, recruiting the wrong staff can lead to disaster.这篇文章的标题有些misleading，“The best people for the job”，还以为是招人的标准。

BEC中级阅读：商务英语(BEC)中级阅读全真试题(1)BEC中级阅读：2010年商务英语(BEC)中级阅读全真试题(1)QUESTIONS 1-45PART ONEQuestions 1-7Look at the sentences below and the job advertisements on the opposite page.Which job does each sentence 1-7 refer to?For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.1 You will be responsible for the operation of a computer system.2 You must be able to forecast what people will want to wear.3 You will be able to work with people from many different countries and backgrounds.4 You will have a qualification which covers two subject areas.5 It is necessary to have worked in this sector before.6 You will need to keep in contact with the headquarters of the organization.7 The advertisement emphasises the need to have a suitable approach to important people.A BUSINESS MANAGER You will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.B DEPARTMENT STORE BUYER Based at our head office in London, youwill select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women‘s fashion and will hold a degree in design with a business studies component.C LEGAL SERVICES ADMINISTRATOR As head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essentialD REGIONAL LEISURE SITES MANAGER You will be responsible for budgetary planning, contract negotiations, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.PART TWOQuestions 8-12·Read the extract below from an article about the coffee industry.·Choose the best sentence from the list on the opposite page to fill each of the gaps.·For each gap 8-12, mark one letter (A-I)on your Answer Sheet.·Do not use any letter more than once.Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans. (example) ______I_____. ICO organization helps coffee producers andpromotes coffee conumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year. (8) ____________. As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were equal with 3.4%.Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee exports. (11)____________.In the opinion of Pablo Dubois, the biggest problem for his organisation is to create greater consumer awareness of the different varieties of coffee and differentways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year‘s seminar on coffee and the environment created a lot of interest.The future looks bright for the coffee industry. It is estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.A. As a result, the membership now represents 94% of all exporters and 60% of all importers.B. In some of these countries, this can amount to as much as 50% of all export earning.C. In North America, most consumers already have above average knowledge of the range available.D. For example, frost and wind are particularly damaging to coffee crops.E. Larger coffee growers, for example, frequently export directly.F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US.I. This make the coffee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organisation (ICO), based in London.。

【最新】剑桥商务英语BEC中级部分阅读真题-范文word版本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==剑桥商务英语BEC中级部分阅读真题PART FIVESection AQuestions 36-40Read the text below about a special kind of competition.In most of the lines 36-40 there is one extra word which does not fit. One or two lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.Examples:0 The international Youth Skills Olympics is a vocational skills competition in0 C O R R E C T00 which the young people demonstrate their achievements in a range of areas.00 T H E36 The competition, which there is held every two years, is organized by the international37 Training Organisation. All U.K. competitors qualify for the team by getting through38 a tough national competition.Their backgrounds are vary from arts to sciences,。

A DETAILED LOOK AT THE TASKS Part OneThis is a matching task. There are four short texts on a related theme (e.g. descriptions of a group of products, or advertisements for jobs) or a single text divided into four sections. Although the context of each text will be similar,there will also be information that is particular to each text.The texts are labelled A – D. Candidates are presented with a set of seven items which are statements related to the texts.They are expected to match each statement with the relevant text.Questions in this part tend to focus mostly on theidentification of specific information and detail, although some items may focus on gist.PreparationIn order to prepare for this part it would be useful tofamiliarise students with sets of short texts that have a similar theme. Newspapers, magazines and catalogues are useful sources in which to find such texts. Students should be encouraged to look closely at all the information,particularly as short texts often include additional snippets of information on separate lines (such as prices, dates, titles,measurements, etc.) that can easily be overlooked.Students could be set questions which test global reading skills prior to reading the texts, so that they are trained to think of who a text is written for and why it was written.Part TwoThis is a matching task, comprising a text that has had six sentences removed from it and a set of seven sentences labelled A – G. Candidates are required to match each gap with the sentence which they think fits in terms of meaning and structure. The first gap is always given as an example so that candidates have five gaps left to complete. When they have finished this part there will be one sentence left which they have not used.The texts for this part will have been chosen because they have a clear line of thought or argument that can still be discerned by the reader with the sentences removed. In doing the task, therefore, students should be trained to read through the gapped text and the list of sentences first, in order to get an idea of what it is about. Having done that,they should be reassured that there is only one sentence that fits each gap.This part tests understanding of text structure as well as meaning and the gaps will be reasonably far apart so that candidates can successfully anticipate the appropriate lexical and grammatical features of the missing sentence.Candidates can be expected to be tested on a variety of cohesive features with both a backward and forwardreference, sometimes going beyond the sentence level. Thus,while selecting the appropriate sentence for a gap, they should read before and after the text to ensure that it fits well. At the end of this part, they should read through the entire text, inserting the gapped sentences as they go along,to ensure that the information is coherent.TEST OF READINGTime: 1 hourEPreparationThis can be quite a difficult task, especially for candidates who are unfamiliar with such an exercise. In preparing them for this part, it would be a good idea to select a number of graded texts that have clear, familiar ideas and evident cohesive features. Texts can be cut up as they are in the test or simply discussed in their entirety. In this way, students can work up to dealing with more complex material and identifying the many different ways that ideas are connected.It would also be useful when doing gapped texts to look at sentences that do not fit in gaps and discuss the reasons for this. Sometimes it is possible to make a sentence fit a gap by simply changing a few words. Discussion on areas such as this would also be fruitful.Part ThreeThis task consists of a text accompanied by four-option multiple choice items. The stem of a multiple choice item may take the form of a question or an incomplete sentence. There are six items, which are placed after the text. Sources of original texts may be the general and business press, company literature and books on topics such as management. Texts may be edited, but the source is authentic.Preparation•Multiple choice questions are a familiar andlong-standing type of test; here they are used to testopinion and inference rather than straightforward facts.•Correct answers are not designed to depend on simple word-matching, and students’ability to interpretparaphrasing should be developed.•Students should be encouraged to pursue their own interpretation of relevant parts of the text and thencheck their idea against the options offered, rather than reading all the options first.•It could be useful for students to be given perhaps one of the wrong options only, and for them to try to writethe correct answer and another wrong option.Part FourThis is a multiple choice cloze test with fifteen gaps, most of which test lexical items, and may focus on correct word choice, lexical collocations and fixed phrases. The texts chosen for this part will come from varied sources but they will all have a straightforward message or meaning, so that candidates are being tested on vocabulary and not on their comprehension of the passage.PreparationCandidates are usually familiar with this type of task and so it is most important to try to improve their range of vocabulary. The options provided for each item in the test will have similar meanings but only one word will be correct within the context provided. Familiarity with typical collocations would be especially useful. The language of business is often very precise and so it is worth spending time looking at the vocabulary used in different types of text, getting students to keep a vocabulary list and encouraging them to make active use of the lexical items that are new to them.Part FiveIn this task, candidates identify words that have been introduced into a text in error.This exercise can be related to the authentic task of checking a text for errors, and suitable text types therefore include letters, publicity materials, etc. The text contains twelve numbered lines, which are the test items. Further lines at the end may complete the text, but these are not test items.Preparation•Students should be reminded that this task represents a kind of editing that is common practice, even in theirfirst language.•Any work on error analysis is likely to be helpful for this task.•A reverse of the exercise (giving students texts with missing words) might prove beneficial.READING SAMPLE PAPERNTAGEH o t e l s F a i l i n g B u s i n e s s w o m e nH o t e l i e r s s h o u l d t a k e n o t e b e c a u s e t h e y a r e f a c i n gs e r i o u s c r i t i c i s m ! W o m e n a c c o u n t f o r m o r e t h a nh a l f o f a l l b u s i n e s s t r a v e l l e r s , b u t h o t e l s a r e n o t d o i n g e n o u g h f o r t h e m . (0)....G ..... T h e s e s h o wt h a t t h e n u m b e r o f c o m p l a i n t s m a d e a b o u t t h e w a y w o m e n g u e s t s a r e t r e a t e d i s i n c r e a s i n g .T h e B a r t o n s f i e l d H o t e l i n L o n d o n a l s o c o n d u c t e d ar e c e n t s u r v e y o f U K b u s i n e s s w o m e n , w h i c hr e v e a l s t h a t 70% f e e l t h e y r e c e i v e a n i n f e r i o r s e r v i c e . (8)....... T h e a t t i t u d e o f h o t e l s t a f f m a d et h e m f e e l o u t o f p l a c e i n p u b l i c a r e a s ; f o r e x a m p l e ,62% c h o s e t o e a t i n t h e i r r o o m s b e c a u s e t h e y w e r em a d e t o f e e l u n c o m f o r t a b l e b y s t a f f w h e n d i n i n g a l o n e . (9)....... F o u r y e a r s a g o , f o r e x a m p l e , as i m i l a r s u r v e y h a d r e v e a l e d t h a t a s i g n i f i c a n t n u m b e r o f w o m e n t r a v e l l i n g a l o n e a n d w i s h i n g t ou s e t h e h o t e l r e s t a u r a n t w e r e a c t u a l l y t u r n e d a w a y .M a n y o f t h e s u g g e s t i o n s f o r i m p r o v e d s e r v i c e s p u t f o r w a r d b y t h e B u s i n e s s T r a v e l A s s o c i a t i o n a r e r e l a t i v e l y s i m p l e . (10)....... P l a c i n g t a b l e s i nr e s t a u r a n t s i n a w a y t h a t a l l o w s t h e h e a d w a i t e r t o i n t r o d u c e g u e s t s t o o n e a n o t h e r , s o t h e y c a n c h o o s e t o s i t t o g e t h e r o v e r a m e a l , w a s a f u r t h e rs u g g e s t i o n . G u e s t s i n t h e d i n i n g r o o m w o u l d t h e nh a v e t h e o p p o r t u n i t y t o m e e t u p w i t h o t h e r s w h om i g h t , f o r e x a m p l e , b e a t t e n d i n g t h e s a m e c o n f e r e n c e , o r h a v e t h e s a m e b u s i n e s s i n t e r e s t s .W e n d y M a n n i n g , e x e c u t i v e m a n a g e r o f t h e B a r t o n s f i e l d H o t e l , a g r e e d w i t h t h e B u s i n e s s T r a v e lA s s o c i a t i o n t h a t h o t e l s t a r r a t i n g s s h o u l d b ei n f l u e n c e d b y t h e l e v e l o f s e r v i c e t h e y o f f e r t o f e m a l e b u s i n e s s g u e s t s . (11)....... ‘O u r s u r v e yh i g h l i g h t e d t h e u n w i l l i n g n e s s o f m a n y w o m e n t oa i r t h e i r v i e w s i f t h e y a r e t r e a t e db a d l y ,’ W e n d yM a n n i n g p o i n t e d o u t .A g r o u p o f i n f l u e n t i a l b u s i n e s s w o m e n r e c e n t l y m e t t o d i s c u s s t h e r e s u l t s o f t h eB u s i n e s s T r a v e l A s s o c i a t i o n q u e s t i o n n a i r e . T h e y s u g g e s t e d t h a tb u s i n e s s w o m e n s h o u l d n o t h e s i t a t e t o m a k e i tc l e a r i f t h e y h a v e a p r o b l e m . (12)....... O n c ec l i e n t s h a v e g o n e , i t i s a l l t o o e a s y f o r t h e i s s u e t o b e i g n o r ed b y h o te l m a n a g e r s , a n d i t w i l l a l s o b ef o rg o t t e n b y th e o v e r w o r k e d b u si n e s s e x e c u t i v e s t h e m s e l v e s .VA N TAG EP r o d u c t L i f e C y c l e s a n d S a l e s S t r a t e g yO n e o f t h e m o s t i m p o r t a n t c o n c e p t s i n s a l e s m a n a g e m e n t a n d m a r k e t i n g i s t h a t o f t h e p r o d u c t l i f e c y c l e . T h i s i s a h i s t o r i c a l r e c o r d o f t h e l i f e o f a p r o d u c t , s h o w i n g t h e s t a g e i n i t s l i f e t h e p r o d u c t h a s r e a c h e d a t a p a r t i c u l a r t i m e . B y i d e n t i f y i n g t h e s t a g e t h a t a p r o d u c t i s i n o r m a y b e h e a d i n g t o w a r d s ,c o m p a n i e s c a n f o r m u l a t e b e t t e r m a r k e t i n g p l a n s . A l l p r o d u c t s h a v e ‘l i v e s ’i n a s m u c h a s t h e y a r e c r e a t e d ,s e l l w i t h v a r y i n g p r o f i t a b i l i t y o v e r a p e r i o d o f t i m e ,a n d t h e n b e c o m e o b s o l e t e a n d a r e r e p l a c e d o r s i m p l y n o l o n g e r p r o d u c e d . A p r o d u c t ’s s a l e s p o s i t i o n a n d p r o f i t a b i l i t y c a n b e e x p e c t e d t o f l u c t u a t e o v e r t i m e a n d s o , a t e a c h s u c c e s s i v e s t a g e i n t h e p r o d u c t ’s c y c l e , i t i s n e c e s s a r y t o a d o p t d i f f e r e n t t a c t i c s .T h e t w o m a i n f e a t u r e s o f t h e p r o d u c t l i f e c y c l e a r e u n i t s a l e s a n d u n i t p r o f i t . T h e u n i t s a l e s f i g u r e s u s u a l l y j u m p o n i n t r o d u c t i o n , a s a r e s p o n s e t o h e a v y a d v e r t i s i n g a n d p r o m o t i o n , a s c u s t o m e r s b u y t h e p r o d u c t e x p e r i m e n t a l l y . T h i s i s g e n e r a l l y f o l l o w e d b y a l e v e l l i n g o f f w h i l e i t i s e v a l u a t e d – t h e l e n g t h o f t h i s p e r i o d d e p e n d i n g o n t h e u s e t o w h i c h t h e p r o d u c t i s p u t . T h e n , u n i t s a l e s r i s e s t e a d i l y t h r o u g h t h e g r o w t h p h a s e t o t h e m a t u r i t y p h a s e , w h e n t h e p r o d u c t i s w i d e l y a c c e p t e d , a n d s o o n t o s a t u r a t i o n l e v e l . B y t h i s t i m e , c o m p e t i t o r s w i l l h a v e e n t e r e d t h e m a r k e t w i t h t h e i r o w n v e r s i o n a n d , f r o m t h i s p o i n t ,t h e s a l e s t e a m w i l l h a v e t o w o r k e v e n h a r d e r t o w i n a l l a d d i t i o n a l s a l e s . E v e n t u a l l y , t h e p r o d u c t ’s s a l e s d e c l i n e a s b e t t e r v e r s i o n s e n t e r t h e m a r k e t a n d c o m p e t i t i o n b e c o m e s t o o s t r o n g .I n r e t r o s p e c t , m o s t f i r m s k n o w w h a t h a p p e n e d t o t h e i r p r o d u c t s f r o m l a u n c h t o w i t h d r a w a l . T h e y c a n c o m p i l e t h i s i n f o r m a t i o n f r o m t h e r e c o r d s o f u n i t s a l e s .U n f o r t u n a t e l y , u n i t s a l e s a r e n o t t h e c o m p l e t e s t o r y a s i t i s u n i t p r o f i t t h a t i s t h e d e c i s i v e f a c t o r , a l t h o u g h t h i s i s n o t a l w a y s r e c o r d e d a c c u r a t e l y . I t i s t h i s f i g u r e t h a t s a l e s m a n a g e m e n t h a s t o m o n i t o r , t h o u g h , t o e n s u r e a n e f f e c t i v e m a r k e t i n g s t r a t e g y a n d t o p r o d u c e e f f e c t i v e p r o f i t s .A t l a u n c h , t h e p r o d u c t i s c o s t e d a c c u r a t e l y o n t h e b a s i s o f p r o d u c t i o n c o s t s p l u s s e l l i n g c o s t s . I n i t i a l l y t h e s e r e m a i n f a i r l y s t a b l e , b u t , w h e n t h e p r o d u c t i s p r o v i n g s u c c e s s f u l , c o m p e t i t o r s w i l l b r i n g o u t t h e i r o w n ‘c o p y -c a t ’p r o d u c t s . W i t h a c o m p e t i t o r i n t h e f i e l d , t h e o r i g i n a l f i r m h a s t o r e s p o n d i n o r d e r t o m a i n t a i n i t s m a r k e t p o s i t i o n . I t c a n r u n s p e c i a l s a l e s p r o m o t i o n s , i m p r o v e d e l i v e r i e s , m a k e m o r e f r e q u e n t s a l e s c a l l s a n d s o o n . O f t e n t h e e x t r a e x p e n d i t u r e i s n o t a c c u r a t e l y c h a r g e d t o t h e p r o d u c t a n d t h e r e s u l t i s t h a t , l o n g b e f o r e u n i t s a l e s a r e n o t i c e a b l y f a l l i n g , t h e u n i t p r o f i t h a s a l r e a d y f a l l e n .T h e p r o d u c t l i f e c y c l e , t h e n , p r e s e n t s a p i c t u r e o f w h a t h a p p e n e d i n t h e p r o d u c t ’s ‘l i f e t i m e ’, s o h o w c a n t h i s b e u s e d a s a n o n g o i n g a i d t o m a n a g e m e n t d e c i s i o n -m a k i n g ? E v e r y s a l e s m a n a g e r h a s a c h a r t o n w h i c h t h e p r o g r e s s o f s a l e s i s p l o t t e d a n d t h i s c a n b e u s e d a s a g u i d e t o t h e s t a g e o f d e v e l o p m e n t e a c h p r o d u c t i s c u r r e n t l y i n . A n e s s e n t i a l m a n a g e m e n t s k i l l i s b e i n g a b l e t o i n t e r p r e t s a l e s r e s u l t s a n d d r a w i n t h e s t a g e s a s t h e y o c c u r . D e c i d i n g w h e r e e a c h s t a g e b e g i n s a n d e n d s c a n b e a r a n d o m e x e r c i s e ,t h o u g h u s u a l l y t h e s t a g e s a r e b a s e d o n w h e r e t h e r a t e o f s a l e s g r o w t h o r d e c l i n e b e c o m e s p r o n o u n c e d .G u i d e l i n e s f o r g i v i n g P r e s e n t a t i o n sM o s t p r e s e n t a t i o n s t o d a y (0)...B ...o n t h e u s e o f s o m e s o r t o f t e c h n o l o g y ,s u c h a s a l a p t o pc o m p u t e r l i n k ed t o a p r o je c t o r .W h i l e t h i s t e c h n o l o g y c a n h e l p t o (19)......p r e s e n t a t i o n s b e t t e r ,i t a l s o h a s a (20)......ofg e t t i n g i n th e w a y .A s a g e n e r a l (21)......,i t i s b e t t e r t o (22)......o n t h e c o n t e n t o f a p r e s e n t a t i o n a s a m e a n s o f (23)......y o u r a u d i e n c e ’s a t t e n t i o n ,r a t h e r t h a n r e l y i n g o n s o p h i s t i c a t e d e q u i p m e n t .B e a r i n m i n d t h a t w h e n a n o r g a n i s a t i o n i n v i t e s (24)......f o r a c o n t r a c t ,t h e y m a y (25)......f o u r o r f i v e p r e s e n t a t i o n s f r o m d i f f e r e n t c o m p a n i e s o n t h e s a m e d a y .E a c h o f t h e s e c o m p a n i e s w i l l p r o b a b l y b e u s i n g t h e s a m e c o m p u t e r g r a p h i c s (26)......a n d t h e s a m e e q u i p m e n t .T h e c h a n c e s a r e t h e p r e s e n t a t i o n s w i l l b e s i m i l a r t o o .T h a t ’s w h y t h e c o n t e n t a n d (27)......o f w h a t y o u s a y a r e i m p o r t a n t .T h i n k a b o u t w h a t y o u w a n t t o s a y a n d h o w t o s a y i t a s c l e a r l y a s p o s s i b l e .A s a f i r s t s t e p ,y o u n e e d t o (28)......t h e m a i n p o i n t s y o u w a n t t o g e t a c r o s s .A u d i e n c e s a r e e a s i l y b o r e d a n d (29)......t o r e m e m b e r o n l y t h e m o s t e n t e r t a i n i n g ,e x c i t i n g o r u n u s u a l i d e a s .N e x t c r e a t e y o u r m a t e r i a l s ,c h o o s i n g t h e i m a g e s f o r y o u r p r e s e n t a t i o n c a r e f u l l y .R e m e m b e r y o u d o n o t w a n t t o s t o p y o u r a u d i e n c e f r o m l i s t e n i n g t o y o u ,n o r d o y o u w a n t t o (30)......t h e m .F i n a l l y ,m a k e a l l t h e n e c e s s a r y (31)......f o r t h e e q u i p m e n t y o u n e e d .I f t e c h n o l o g y i s t o b e a n i m p o r t a n t (32)......o f y o u r p r e s e n t a t i o n ,m a k e s u r e y o u k n o w h o w t o u s e i t (33)......a n d t e s t i t o u t b e f o r e h a n d .NTAGEREADING ANSWER KEYPart One Part Two Part Three Part Four Part Five1C8F13B19B34US2A9B14D20B35STRICT3D10E15C21C36THAT4B11C16D22A37WITH5C12D17A23A38CORRECT6D18A24C39WHAT7A25C40IT26D41CORRECT27C42WHILE28D43CORRECT29B44OF30C45BEEN31C32D33C:CA DETAILED LOOK AT THE TASKSFor BEC Vantage, candidates are required to produce two pieces of writing:•an internal company communication; this means apiece of communication with a colleague or colleagues within the company on a business-related matter, and the delivery medium may be a note, message, memo or e-mail;•and one of the following:•a piece of business correspondence; this means correspondence with somebody outside the company (e.g. a customer or supplier) on abusiness-related matter, and the delivery medium may be letter, fax or e-mail•a report; this means the presentation of information in relation to a specific issue or events. The report will contain an introduction, main body of findings and conclusion; it is possible that the delivery medium may be a memo or an e-mail•a proposal; this has a similar format to a report, but unlike the report, the focus of the proposal is on the future, with the main focus being onrecommendations for discussion; it is possible that the delivery medium may be a memo or an e-mail.Part OneIn this part candidates are presented with the context in the task rubric. This explains the role the candidate must take in order to write a note, message, memo or e-mail of around 40to 50 words using a written prompt. It also identifies who the message is to be written to. The prompt is included in the instructions, in the form of bullet points clearly stating the pieces of information that must be incorporated into the answer.Where the delivery medium specified for a Part One answer is a memo or an e-mail, candidates need not include to/from/date/subject details.Part TwoIn the second Writing task, candidates are required to write 120 to 140 words in the form of business correspondence, a short report or proposal. There is an explanation of the task and one or more texts as input material. These texts may contain visual or graphic material and have ‘handwritten’notes on them.There is no significant difference between the formatrequired for proposals and reports. At this level, reports must be clearly organised and should not contain letter features.There is no particular requirement to provide subheadings,particularly given the length of the report.Where the delivery medium specified for a Part Two answer is a letter, candidates need not include postal addresses in their answer. Similarly, where the delivery medium specified is a fax, candidates need not include ‘fax header’details, and where the delivery medium specified is a memo or an e-mail, candidates need not include to/from/date/subject details.Accuracy and Appropriacy in Faxes and e-mailsPlease see page 11.Preparing for the Writing QuestionsThe preparation activities outlined for BEC Preliminary candidates would be equally valuable at this level.N TAGETEST OF WRITINGTime: 45 minutesIn the second task for this level, candidates are often provided with annotated information and are asked to report or convey these comments. It is important that students know how to reformulate the comments, incorporating some of their own vocabulary and structures into their work. Whilst at BEC Preliminary level the emphasis is on the accurate reporting of facts, at this level much more is expected in terms of register, cohesion and the range of structures and language used.For the BEC Vantage Writing component, candidates write their answers in pen in their question paper booklet.WRITING SAMPLE PAPERNTAGEASSESSMENT OF WRITINGAn impression mark is awarded to each piece of writing. The General Impression Mark Scheme is used in conjunction with a Task-specific Mark Scheme, which focuses on criteria specific to each particular task. This summarises the content, organisation, register, format and target reader indicated in the task.The band scores awarded are translated to a mark out of 10 for Part 1 and a mark out of 20 for Part 2. A total of 30 marks is available for Writing.The General Impression Mark Scheme is interpreted at Council of Europe level B2.A summary of the General Impression Mark Scheme is reproduced below. Examiners work with a more detailed version, which is subject to regular updating.WRITING PART 1EXAMINER COMMENTSI’m really sorry but I’m not able to go to the meeting at our company’s head office. I can’t attend because of previous arrangements which I can’t change.Mr Jan Korwalski, a very good worker, will go instead of me. Please accept my apologies.Marta StefanskaCANDIDATE AAll points covered. Successful attempt at complex language,for example ‘I can’t attend because of previousarrangements ’, ‘will go instead of me ’. Concise, making a very positive effect on the reader.Band 5EXAMINER COMMENTSDear Mrs YoungI would like to apologise for not being able to go to meeting at our company’s head office because I will not be in the country. I am going on the business trip to Italy. Mr Mark Smith will go instead of me.Many ThanksNadia JohnsonRegional Sales ManagerCANDIDATE BAll points adequately dealt with. Good range of structure and vocabulary. Minor non-impeding errors, for example ‘go to meeting ’, ‘on the business trip ’. Positive effect on the reader.Band 4EXAMINER COMMENTSTo: Erica Young Cc:Subject: Meeting Dear Mr Young:Thanks for your last letter! I’m very glad to be inviated to attend the meeting at your company’s head office.But first of all, I’m apologising for not being able to go to the meeting. This is due to a error of my agenda, in fact. I have a international conference that day.I feel sorry for my absence. I’d like to recommend my personal assistant to go to instead of me. His name is Jim Green. I hope this will not cause you some trouble.Best wish yours Chan Bo FunCANDIDATE CGenerally well organised (although not concise), leading to a satisfactory effect on the reader. There are, however, some basic non-impeding errors, for example ‘a error of my agenda ’, ‘cause you some trouble ’.Band 3EXAMINER COMMENTSHello Erica,I’d like to apologise you, but I can’t attend to this meeting in our head office. In this time I’m going to London for sales meeting with our customers. Instead of me, for this meeting will go my sales assistance – Tom Best regards NatashaCANDIDATE DA number of errors, but they do not impede communication.Overall, an adequate attempt at the task.Band 3WRITING PART 2EXAMINER COMMENTSDear Mr Mieter,Thank you for your order by fax. I’d like to mention that I can offer you 10% discount if you are booking for 18 - month period.We have 4 offices left in Central Tower as you required but they are on different floors. Also there is no parking space available at the moment in Central Tower. I can offer you a very interesting alternative in Opera Place Building:* 4 offices as you required on same floor* 300 parking spaces and good public transport connections for your employees * wonderful views.Please think about this alternative and the discount I mentioned before. I look forward to hearing from you soon so I can make the booking.Yours sincerely,CANDIDATE EAll points are covered and developed. Organisation is good,and the candidate displays a wide range of natural language and a natural business tone. Errors are minimal.Band 5EXAMINER COMMENTSBUSINESS SPACE PLC FAXFrom: Business Space To: Renver Estates Attn: Sabrina Korkhau Attn: Reinhard MieterSubject: Renting Office Space.Mr Mieter, I’ve just received your fax and after searching for different posibilities, this is what I can offer you:-10% discount on the total prize if you book our offices for 18 months, could it be interesting for you?-You asked us for 4 offices in Central Tower and we only have 4 left but placed in different floors and there are no parking spaces left. Would you mind if I search what you need in Opera Place?-Opera Place is a big Tower with 300 parking spaces, it has wonderful views to Central Park and the public transport connections are really good.-I’ve just checked if we have 4 offices left in Opera Place and for your information we have them now!!At the same floor and one is 10m 2, two are 15m 2and the last one is 20m 2as you required.Please let me know if you are interested in this possibity.Regards Ms KorkhauCANDIDATE FAll content points are achieved, with good organisation.There is an adequate range of language, and the register and format are reasonable. The effect on the reader is satisfactory.Band 3EXAMINER COMMENTSTO: Reinhard Mieter,Thank you for your fax. And we are glad you have decided to rent office space from us for the next twelve months. I’d like to inform you that we can offer 10% disscount for 18 - month booking, please confirm whether you’ll book longer or not.As requested we couldn’t supply you in Central Tower, since there is no vacancy on the same floor and no parking either. But I recommend Opera Place, a suitable place as well. There are four in the same floor, and the sizes are proper. 300 parking spaces are there, which is enough for you. Moreover, public transport connections here are good as well as wonderful views I hope this change will be convenient for you.Meanwhile, I am sure you will be satisfied with Opera Place.I’m looking forward to hearing from you.sincerely,CANDIDATE GAll points are covered. Format, organisation and register are adequate. There is some attempt at range, for example’I hope this change will be convenient for you.’The errors do not impede.Band 3EXAMINER COMMENTSTO: Reinhar Mieter FROM: Business Space SUBJECT: ConfirmationThank you for have selected us for doing Business. Concerning with the requirements you have specified in your fax, I would like to inform you than even though there are four Offices vacant there are all of them in different floors, and moreover there are no parking spaces, However In opera place you could set up the four offices in the same floor, it would be the four floor also there are still available 300 parking spaces so in this matter there is no problem. Let me tell you that in this place you can delight a wonderful view to the sea and this place is relationated with good public transport. and because it is near the sea you can get easily connections not only internal but abroad as well. So I suggest you to go for opera place Please if you have any further equiry please do not hesitate in contact me.CANDIDATE HOrganisation and range of language are poor. There arefrequent basic errors and the first content point (the offer of a discount) is missing.Band 2。

BEC中级全真试题READINGQUESTIONS 1-45PART ONEQuestions 1-7Look at the sentences below and the job advertisements on the opposite page.Which job does each sentence 1-7 refer to?For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.0 A B C DThis post involves some secretarial duties.1 You will be responsible for the operation of a computer system.2 You must be able to forecast what people will want to wear.3 You will be able to work with people from many different countries and backgrounds.4 You will have a qualification which covers two subject areas.5 It is necessary to have worked in this sector before.6 You will need to keep in contact with the headquarters of the organization.7 The advertisement emphasises the need to have a suitable approach to important people.ABUSINESS MANAGERYou will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that arehighly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.BDEPARTMENT STORE BUYERBased at our head office in London, you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women's fashion and will hold a degree in design with a business studies component.CLEGAL SERVICES ADMINISTRATORAs head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essential.DREGIONAL LEISURE SITES MANAGERYou will be responsible for budgetary planning, contract negotiations, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.PART TWOQuestions 8-12稲ead the extract below from an article about the coffee industry.稢hoose the best sentence from the list on the opposite page to fill each of the gaps.稦or each gap 8-12, mark one letter (A-I)on your Answer Sheet.稤o not use any letter more than once.Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year. (8) ____________. As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were equal with 3.4%.Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems.(10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales,which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee exports.(11)____________.In the opinion of Pablo Dubois, the biggest problem for his organisation is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year's seminar on coffee and the environment created a lot of interest.The future looks bright for the coffee industry. It is estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.A. As a result, the membership now represents 94% of all exporters and 60% of all importers.B. In some of these countries, this can amount to as much as 50% of all export earning.C. In North America, most consumers already have above average knowledge of the range available.D. For example, frost and wind are particularly damaging to coffee crops.E. Larger coffee growers, for example, frequently export directly.F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.H. This is because there is a demand for coffee in Germany,and it is also sold in the UK and in the US.I. This make the coffee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organisation (ICO), based in London.。