BEC中级真题第三辑TEST2kj140219154154

Test 2Reading 1PART ONEQuestions 1-7●Look at the statements below and the text on the opposite page about the importance of listening to people.●Which section （A, B, C or D）does each statement （1-7）refer to?●For each statement （1-7），mark one letter （A, B, C or D）on your Answer Sheet.●You will need to use some of these letters more than once.1 Sometimes it is necessary to insist on further explanation.2 You shouldn't focus on your response while others are stillspeaking.3 People are reluctant to admit that they don't listen well.4 There are benefits in seeing things from the speaker's perspective.5 Keen observation of the speaker can support our listening skills.6 It is risky to think about a different issue while someone is speaking.7 People do not mind hearing their own views summarized.Good listener, better managerAToo often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough. We get things wrong because we haven't quite understood whatsomeone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right- and that means listening.BListening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late.CThe most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as once you have decided what to say there is a fairchance you will interrupt to say it. Good listeners don't interrupt. In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well.DAbove all be patient and accept that many people are not very good communicators. It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in the other person's place, both intellectually and emotionally; it will help you to understand what they are getting at and form a response. But don't be too clever. Faced with a know-all, many people keep quiet because they see no point in continuing.ANSWER KEYS: 1 B 2 C 3 A 4 D 5 D 6 B 7 CReading 2PART TWOQuestions 8-12Read the article below about recruiting staff.Choose the best sentence from the opposite page to fill each of the gaps.For each gap （8-12），mark one letter （A-G）on your Answer Sheet.Do not use any letter more than once.There is an example at the beginning, （0）。

T est2Part one：《Successful Time Management》，成功的时间管理。

文章针对怎么利用时间、提高工作效率提出了一些建议。

第一题，为了完成好一个任务，没有必要处理每一个细节。

答案是C段的最后一句话，而且这句话同时是第一题和第四题的答案所在：Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.除非你有空闲的时间，否则不要在一件事情上花费额外的时间去努力涉及到所有事情。

cover absolutely everything可以对应于deal with every detail。

第二题，如果你有很多要做的，也许需要拒绝以后的工作。

答案是B段的最后一句，有点绕：This may require you to be firm and avoid agreeing to more than is realistic.这需要你变得坚定，避免答应超出现实的工作。

more than is realistic，也就是眼前无法完成的工作，即work in the future。

第三题，任何计划行为都需要建立在一个有规律的基础上。

答案在A段。

A段整个就是讲的计划的重要性，有计划，才能合理安排时间。

中间说有人喜欢在每天开始的时候计划，有人喜欢在结束前。

答案是这么一句：you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule.你必须去试验寻找到最适合你的——寻找将这个活动融入到你的时间表的某种方法。

要让计划融入进你的时间表，也就是说计划要成为你的日程的固定部分，即题目说的take place on a regular basis。

B 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。

这是我根据文库里的一份资料单独整理出来的BEC第三辑TEST3，可能又不完整及缺漏之处，望大家能够理解。

谢谢! PART 11 This businessman has successfully targeted a different group of consumers.2 With careful forward planning, this businessman is helping the company survive a difficult period.3 The company is now more open to change because of this businessman's way of thinking.4 This businessman has made and implemented certain decisions despite opposition to them.5 This businessman has achieved some success by misleading people about his intentions.6 The abilities of this businessman were previously doubted by the company that employs him.7 This businessman is admired for his ability to manage a number of business interests.'Businessman of the Year' AwardA :James King: Chief Executive of Fentons FinanceKing was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star.B Keith Nash: Chief Executive of Hamley's SupermarketsNash took over as CEO when Hamley's systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.C Jorge Marquez: Chairman of the Kenwick GroupMarquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a 'virtual' chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies.D Richard Jenkins: Finance Director of Centron AdvertisingLabouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession. It is largely thanks to him that Centron is in much better shape than its rivals.Part 2(这个可能分段有错误)Setting up an appraisal schemeAppraisals can be a wonderful opportunity for your staff to focus on their jobs and make plans to develop their unused potential. (0) ..........So, if you have decided that an appraisal scheme should be set up in your company, you need to establish some formal procedures and make some decisions before you begin. Even if your company already has a scheme, you need to consider what you want to achieve and how you are going to do this.First of all, you need to decide on your key objectives and the real purpose of your scheme.(8).............A scheme should never be introduced at a time of redundancies, or simply for profit or competitive edge, because this will create fear and alienate staff. The next step is to decide how the scheme can most successfully be managed. It is essential that all senior staff are committed to the process and willing to make a positive contribution.The person given responsibility for designing the scheme and the appraisal forms needs to have knowledge of all roles within the organisation. He or she must also be aware of employees' potential needs. (9).............It should be someone who is trusted and whom staff will turn to if they are concerned about their appointed appraiser or the appraisal interview. The design of the scheme should indicate who will be appraising whom. This needs great tact and sensitivity. First, remember that no manager can effectively appraise more than seven or eight people. It is equally important to remember that, if significant numbers of staff are appraised by someone they dislike, or by a person whose values they do not share, the success of your scheme may be threatened.(10) ............. So bear this in mind from the beginning and, if necessary, establish an appeals procedure.Having decided on your policy and who will appraise which members of staff, you need to communicate this in the simplest possible way. Avoid lengthy documents - few people will read them. (11).............Most organisations choose a person's line manager to be the appraiser. This can be seen as an opportunity or a threat, so be ready to consider alternatives if necessary.Once you have established the appraisal process, make sure that appraisal interviews take place at a convenient time, and ideally on neutral ground. It should be borne in mind that some appraisals may involve the disclosure of confidential information. (12) .............These will show the decisions that were taken during the interview and will also indicate any new performance targets that have been agreed.A It is important to select a manager who can deal effectively with any suspicions staff may have about appraisals.B Such a measure can also reduce insecurity and unite staff in recognising the positive elements of appraisal.C Having even one staff member in such a position may affect how others respond to the process.D Ideally, this should be to provide a supportive framework that aids staff development.E Simply make sure that staff know who will appraise them and why, and what form the interview will take.F It is therefore important to decide who will have access to written records of the appraisal.G They can also be a means of getting the best out of staff, both as individuals, and as team members.PART 3(这个可能分段也有错误)SHEER GENIUS - OR A W ASTE OF TIME?Encourage your original thinkers and live with their strange habits, says Alan Worthin. If one of your research staff announced that he had worked out a way to propel a vehicle on a cushion of air, would you tell him to concentrate on something practical, or suggest taking it further? If a member of your development team asked if she could come in late because she had her best ideas at 3 am would you insist that she is in the office at 9 am like everyone else?Current business wisdom is that companies need creative, innovative people to beat competitors. The reality is that companies have always needed new ideas to survive and progress, but in the past they weren't particularly good at encouraging the people who produced them.Original thinkers don't always fit easily into the framework of an organisation. However, the advice from managing director, John Serrano is, 'Get rid of the dull people and encourage the unusual ones'. Essentially, he believes that companies need to learn how to manage their original thinkers in order to ensure that the business profits from their contribution. He also says, 'Original thinkers often find it difficult to drive change within the organisation, so they resign, feeling angry and disappointed. It is essential to avoid this.''You can't recognise original thinkers by the way they look,' says Ian Freeman. An apparently ordinary exterior can conceal a very creative thinker.' His consultancy, IBT Personnel, has devised a structured way to identify original thinkers. 'We define employees as champions, free-wheelers, bystanders and weak links, and most original thinkers come into the category of free-wheelers. They may miss deadlines if they become involved in something more interesting. They are passionate and highly motivated but have li ttle or no understanding of business directions and systems.'Headhunter George Solomon also thinks original thinkers have their disadvantages. 'They may have a bad influence within an organisation, especially given the current management trend for working in teams. The original thinkers themselves may be unaware of any problem, but having them around can be disruptive to colleagues. who have to be allowed to point out when they are being driven crazy by the original thinkers' behaviour.' Yet, in his opinion, the 'dream team' in any creative organisation consists of a balanced mixture of original thinkers and more practical, .realistic people.So, having identified your original thinkers, how do you handle them? One well-known computer games company has a very inventive approach. 'We encourage our games designers by creating an informal working environment,' says director Lorna Marsh. 'A company cannot punish risk-takers if it wants to encourage creativity. Management has to provide support, coaching and advice - and take the risk that new ideas may not work. Our people have flexible working hours and often make no clear distinction between their jobs and their home lives.'Original thinkers may fit into the culture of 21st century organisations, but more traditionalorganisations may have to change their approach. Business psychologist Jean Row believes that the first step is to check that original thinkers are worth the effort. 'Are the benefits they bring worth the confusion they cause? If so, give them what they want, allow plenty of space, but set clear limits. Give them extremely demanding targets. If they fail to meet them, then the game is up.But if they succeed, your organisation stands only to gain.'13 It is important for a company to encourage original thinkers because_____A this allows it to promote innovative products.B this enables it to stay ahead of its rivals.C they are very flexible about their working hours.D their talents are ideally suited to the market.14 John Serrano thinks that original thinkers should be_____A helped to develop better people management skills.B asked to manage change within the organisation.C supported so they can perform well for the company.D encouraged to follow company procedures.15 What does Ian Freeman say about original thinkers?A They are unenthusiastic and poorly motivated.B Their work standards are impossibly high.C Their abilities are hard to recognise.D They lack awareness of commercial processes.16 What problems can be observed when there are original thinkers in the workforce?A They may have a negative effect on other workers.B They dislike the concept of teamwork.C They rush tasks through to completion.D They cannot work with less creative colleagues.17 In what way is the games company's approach to original thinkers special?A It allows them to work from home whenever they wish.B It uses different forms of disciplinary action for them.C It promotes a relaxed atmosphere in the workplace.D It encourages them to reduce the risks that they take.18 A traditional organisation wishing to employ original thinkers needs to _____A provide them with projects they are interested in.B assess whether their contribution makes up for any problems.C have a flexible approach if goals are not always achieved.D be prepared to handle any negative feedback from colleagues.PART 4Who Benefits Most from Company Training?According to recent research, the better educated and the higher up the socio.economic scale you are, the more likely you are to be offered workplace training. And, incidentally, the more likely you are to then turn (19) the offer, pleading family and personal commitments or (20) of work. Less qualified staff, on the other hand, are offered fewer training opportunities, but are more eager to (21) them up. In fact, people with few or no educational qualifications are three times morelikely to accept training when it is offered.In the majority of companies, more (22) are allocated to management training than to other areas. Employers (23) their better qualified staff as more important to the business, so they pay them accordingly and invest more in them in (24) of training. This is (25) by the fact that organisations are dependent on properly (26) managers making the right decisions. But this (27) may mean that companies are (28) other parts of the workforce down.The researchers found a growing demand for training among the lower-skilled.Unfortunately this demand is not being (29)by employers, even though there are strong indications that companies would benefit from doing so. They also discovered that, despite the substantial (30) between the training provided for managers and that offered to other staff, there was still widespread endorsement of training.For the purposes of the research, training was defined as any (31) of planned instruction or tuition provided by an employer with the aim of helping employees do their work better. It therefore included a wide variety of approaches. On-the-job and classroom training (32) to be used equally by employers. But learning on the job, which involved observing a certain procedure and then practising it, was easily the most popular method for all categories of employee. While many felt that learning from colleagues was best,very few (33) the internet as an effective way to train.19 A back B over C down D off20 A force B pressure C strain D load21 A pick B keep C take D put22 A means B reserves C finances D resources23 A imagine B regard C suppose D know24 A requirements B specifications C states D terms25 A allowed B approved C justified D accepted26 A understanding B intelligent C informed D knowledgeable27 A stress B emphasis C weight D strength28 A letting B cutting C breaking D setting29 A reached B achieved C gained D met30 A space B gap C hole D room31 A frame B structure C form D order32 A showed B appeared C demonstrated D presented33 A rated B thought C marked D believedPART 5 没有找到答案PART 1 答案《‘Businessman of the Year' Award》年度企业家奖。

第3辑阅读【TEXT 1】『part 1』1 It would be advisable for Flacks to consult customers before developing a new product.2 Producing goods for specialist markets might increase Flacks' profits.3 Flacks may need to change the function of one of its facilities.4 Flacks should utilise its current expertise to enter a different market.5 Flacks may need to consider closing its current production facility.6 Flacks should develop the connections it has established with leading retailers.7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.Evaluating the performance of the boardFew employees escape the annual or twice-yearly performance review. (0) .....G......The answer is not a great number. And the smaller the company, the fewer checks there are on how well the directors are doing. Some of the largest companies formally assess the performance of their board, but very few new or growing companies have managed to get round to establishing any such procedure.Many business experts believe, however, that it is important for all companies to review the performance of the board. (8) .............Another reason is that the board itself needs information on how well it is doing, just as much as other employees do. For the chief executive, appraisal of some sort is absolutely essential for his or her own sake and for the good of the company. Indeed, many of those who have reached this level remark on how lonely the job of chief executive is and how few opportunities they get to discuss issues relating to it.There is some evidence to show that once smaller companies put a board appraisal process in place, they find this process relatively easy to operate. (9) .............Their counterparts in larger organisations, however, are often afraid that appraisals could be a challenge to their status.So, how should companies assess their board? (10) .............At a very basic level,this could simply mean getting all the directors to write down what they have achieved and how they can improve on it. At the other end of the scale is the full '360-degree' appraisal. Here, each director is appraised in a systematic manner by a combination of the chairman and fellow directors.In the largest companies there are many methods for assessing the board. A number of such companies have self-assessment schemes. The chairman may meet each board member individually to ask how things are going, in a fairly informal way. The whole board might also meet to talk about its progress in open session. (11).............These might ask for people's opinions on the board's main tasks or on how well the committees are working.Research indicates there has been some improvement in the way the appraisal of board members is conducted. (12) .............The chairman will have been involved directly or indirectly in the appraisal of all members of the board. Whose job is it, then, to appraise the chairman?A It is often the case that the directors of such companies are even happy to receive criticism, as this can prevent them from making basic mistakes.B The rest of the workforce sees it as unfair if the directors are the only members of the company to escape appraisal.C These are encouraging as they put a limit on the power of the chairman to assess fellow directors.D Alternatively, questionnaires might be distributed to directors, forming the basis for future discussion.E One issue remains, however, when all the others have been dealt with.F It is generally agreed that it is the chairman's responsibility to ensure the regular appraisal of each member of the board.G However, one wonders how many companies have in place a formal appraisal process for their board of directors.BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies' shareholders in years to come. A long list of sponsors will support the initiative, which will involve a ￡3-million media campaign and a fortnight of events and exhibitions. The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products. Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses. Fresh in the memories of all those concerned is the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster and the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirts that were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once its management decided it should take on the middle market, this success rapidly drained away. It was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid-nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long and hard about what it takes to succeed in America and she takes it very seriously indeed. 'Many British firms are quite patronising about the US,' she says. They think that we're so much more sophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American who has been much more skilled at tapping into an idealised Englishness than any English company. Also, many companies don't bother to study the market properly and think that because something's successful in the UK, it's bound to be successful over there. You have to look at what you can bring them that they haven't already got. On the whole, American companies are brilliant at the mass, middle market and people who've tried to take them on at this level have found it very difficult.'This time round it is just possible that changing tastes are running in Britain's favour. The enthusiasm for massive, centralised retail chains has decreased. People want things with some sort of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.They are now looking for the small, the precious, the 'real thing', and this is precisely what many of the companies participating in the initiative do best.13. The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14. In the writer's opinion, the proposed venture will be different to previous ones becauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15. The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16 .According to the writer, Polly Brown's mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17. Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18 .The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.Promise of Jobs with Telephone Banking CentreAn ￡80-million telephone banking centre is to open in Scotland, with the creation of about 500 new jobs. Grand Union Group, which owns the Dundee and Western Bank, said today it hopes to have the (19) fully operational by next August. It will be based at the new Caledonian Industrial Estate currently being built near Edinburgh.The centre is being (20) through a joint partnership (21) global telecommunications firm Concept and customer care specialists Businesslink.Sara Grimaldi, chief executive of the Dundee and Western Bank, said, 'I'm delighted we will be working in (22) with Concept and Businesslink and I'm confident we will (23) from their considerable experience. The new centre will make (24) use of innovative business procedures which will (25) to an improved service and experience for our valued customers.' Callum Martin, president of global accounts for Grand Union Group, added that he was very pleased his company will play a key role in such an important development employing state-of- the-art technology. The local council said new jobs were (26) of the efforts made to (27) investment to the region. Council leader Hugh MacArthur said, 'It's good news for Grand Union, but it will also (28) us to promote Edinburgh to companies considering a (29) to Scotland. The council will continue to work hard to ensure that today's (30) is just the latest (31) in our attempt to create high quality jobs in the area.'Scotland has become a European leader in terms of telephone banking centres and has (32) itself an excellent reputation. The call centre sector as a whole employs more than 28,000 people at more than 170 sites in Scotland. Taking this into (33) , it seems likely that this new centre will be another success story.19.A facility B plant C function D situation20.A assisted B invested C funded D paid21.A consisting B engaging C containing D involving22.A venture B teamwork C enterprise D collaboration23.A benefit B improve C grow D advance24.A inclusive B uniform C extensive D universal25.A help B contribute C provide D combine26.A facts B reasons C data D evidence27.A acquire B gain C attract D win28.A necessitate B ease C support D enable29.A reorganisation B reassignment C relocation D replacement30.A announcement B publication C notice D acknowledgement31.A method B step C point D action32.A achieved B taken C drawn D earned33.A mind B regard C account D noteConsumer Behaviour0 The consumer is the focus of all retail business and it is important to appreciate how(correct) 00 consumers are influenced in their buying decisions. Most of consumers, before making a (of)34 purchase, gather information and evaluate with the alternatives, but the extent to which35 they look for information depends on the type of purchase. For example, in the case of36 routine grocery purchases most consumers respond to automatically. However, for37 purchases where the risk of making the wrong decision is greater, like buying a new38 car, so the search for information is more important. The decision to purchase is never a39 single decision but a number of these separate decisions, and at any time during this40 process, consumers can change their minds about and choose an alternative route. For41 example, although a consumer may have decided whereto buy a product only to realise42 at the last moment that this is, in fact, having the wrong choice. The price in the store may43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit44 facilities and efficient staff all lead to a too positive impression, so retailers should45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.【TEXT 2】『part 1』1 In order to complete a task well, it may not be necessary to deal with every detail.2 If you have too much to do, you may need to turn down work in the future.3 Any planning activity needs to take place on a regular basis.4 You should avoid giving additional time to a particular task.5 It is possible that some routine tasks do not need to be carried out.6 If you are overloaded with work, it is important to identify the cause.7 People at all levels perform time-wasting activities.Successful Time ManagementAThe secret of avoiding work pressure is thinking ahead. Every day you need to review your progress towards objectives and decide how you can best use the time available to make further progress. You may find this is best done at the start of your working day but some people prefer to have a planning session just before they finish. Whichever you select - and you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule. Never say, 'I don't have time to plan today'.BManagers at all levels occasionally find they have taken on more than they can cope with. This is not a crime, but you must examine the reasons for such a situation and then plan a course of action.Until the problem is resolved, most of your time and energy will go into worrying about the situation and you will feel unmotivated. Think too about how to prevent it happening again. This may require you to be firm and avoid agreeing to more than is realistic.CIf a review of your working practices shows that you are too much of a perfectionist, do something about this. Modern definitions of quality refer to Witness for purpose'. If you bear this in mind, you may find it easier to persuade yourself to settle for an acceptable level of quality rather than perfection. When thinking about objectives and planning how to achieve them, consider how thoroughly you need to do something in order to meet your requirements. Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.DIf your review of a period of time shows that you are spending time on things that are not really necessary or important, then think hard about whether you can afford this time. Many people file unnecessary papers and attend endless, unproductive meetings. Even top managers can be guilty of misdirecting their efforts by supervising subordinates too closely or failing to delegate. If you question the necessity of certain work, you may find it easier to avoid these misdirected efforts and this will better inform your planning in the future.Staff appraisalsGood preparation for staff appraisals can pay dividends in terms of staff loyalty and satisfaction.Many managers, particularly those running smaller companies, feel they are too busy to give their employees appraisals, and many staff clearly dread them. (0) ........... They provide the opportunity for the manager to have one-to-one discussions with an employee and find out about any concerns, as well as identifying training needs and discovering career aspirations. They can make a staff member feel valued and so build loyalty.The annual appraisal can either be a rewarding or painful experience. According to research carried out among 500 employees, the standard office appraisal is far from perfect.(8).............The possible outcome for the company is even worse; up to a quarter of employees will look for a new job within two weeks of a bad appraisal and 40% within a month.The quality of the appraisal lies with how the boss decides to carry it out. When it is done well, employees are able to use the feedback they receive to improve their performance. (9).............So how should a constructive appraisal be carried out? According to Andrew Gillingham, a consultant trainer, appraisals can be manager-led, with the appraiser preparing a document and sharing it with the employee. Establishing training needs and motivating the employee towards bigger and better things are part of this process. (10) ............. In both cases, Gillingham believes that the effectiveness of the appraisal discussion can determine the performance of the company. Gillingham believes that anyone who thinks it's just the employee who doesn't like the appraisal experience has got it wrong. Too many managers regard appraisals as a waste oftime.(11) ..............................Managing people is a difficult matter, and without the necessary training, many managers try to avoid the uncomfortable issues that often need to be discussed at appraisals.Gillingham believes that calling the process an appraisal may be unhelpful.(12) ..........................In either case, it is important to ensure that the meeting is successful and results in better quality management. Gillingham firmly believes that the main thing is to emphasise an open communications ethos in the workplace that gives staff a chance to talk about issues and feel valued.A . Alternatively, managers may want the employees themselves to evaluate their work performance.B. In larger companies, the people likeiy to do something with this information will be found in the HR department.C. Problems such as rushing through the appraisal and being appraised by a manager who doesn't understand the employee's role were common concerns.D. Arguably, 'performance review' is more appropriate since it helps create correct expectations from the meeting and indicates what will happen.E. This is mainly because they have not been shown how to carry out appraisals properly.F. But all too often, the format of the appraisal doesn't allow this.G. But this can be avoided and, given a more positive attitude from participants, appraisals can prove enormously useful for all involved.Problems in the IT industryIn the information technology industry, it is widely acknowledged that how well IT departments of the future can fulfil their business goals will depend not on the regular updating of technology, which is essential for them to do, but on how well they can hold on to the people skilled at manipulating the newest technology. This is becoming more difficult. Best estimates of the current shortfall in IT staff in the UK are between 30,000 and 50,000, and growing.And there is no end to the problem in sight. A severe industry-wide lack of investment in training means the long-term skills base is both ageing and shrinking. Employers are chasing experienced staff in ever-decreasing circles, and, according to a recent government report, 250,000 new IT jobs will be created over the next decade.Most employers are confining themselves to dealing with the immediate problems. There is little evidence, for example, that they are stepping up their intake of raw recruits for in-house training, or retraining existing staff from other functions. This is the course of action recommended by the Computer Software Services Association, but research shows its members are adopting theshort-term measure of bringing in more and more consultants on a contract basis. However, this approach is becoming less and less acceptable as the general shortage of skills, coupled with high demand, sends contractor rates soaring. An experienced contract programmer, for example, can now earn at least double the current permanent salary.With IT professionals increasingly attracted to the financial rewards and flexibility of consultancy work, average staff turnover rates are estimated to be around 15%. While many companies in the financial services sector are managing to contain their losses by offering skilled IT staff 'golden handcuffs' - deferred loyalty bonuses that tie them in until a certain date - other organisations, like local governments, are unable to match the competitive salaries and perks on offer in the private sector and contractor market, and are suffering turnover rates of up to 60% a year.But while loyalty bonuses have grabbed the headlines, there are other means of holding on to staff. Some companies are doing additional IT pay reviews in the year and paying market premiums. But such measures can create serious employee relations problems among those excluded, both within and outside IT departments. Many industry experts advise employers to link bonuses to performance wherever possible. However, employers are realising that bonuses will only succeed if they are accompanied by other incentives such as attractive career prospects, training, and challenging work that meets the individual's long-term ambitions.This means managers need to allocate assignments more strategically and think about advancing their staff as well as their business. Some employers advocate giving key employees projects that would normally be handled by people with slightly more experience or capability. For many employers, however, the urgency of the problem demands a more immediate solution, such as recruiting skilled workers from overseas. But even this is not easy, with strict quotas on the number of work permits issued. In addition, opposition to the recruitment of IT people from other countries is growing, as many professionals believe it will lead to even less investment in training and thus a long-term weakening of the UK skills base.13 According to the first paragraph, the success of IT departments will depend onA their success at retaining their skilled staff.B the extent to which they invest in new technology.C their attempts to recruit staff with the necessary skills.D the ability of employees to keep up with the latest developments.14 A problem referred to in the second paragraph is thatA the government needs to create thousands of new IT posts.B the pool of skilled IT people will get even smaller in the future.C company budgets for IT training have been decreasing steadily.D older IT professionals have not had adequate training.15 What possible solution to the long-term problems in the IT industry is referred to in the third paragraph?A ensure that permanent staff earn the same as contract staffB expand company training programmes for new and old employeesC conduct more research into the reasons for staff leavingD offer top rates to attract the best specialist consultants16 In some businesses in the financial services sector, the IT staffing problem has led toA cash promises for skilled staff after a specified period of time.B more employees seeking alternative employment in the public sector.C the loss of customers to rival organisations.D more flexible conditions of work for their staff.17 Employers accept that IT professionals are more likely to stay in their present post if theyA are set more realistic performance targets.B have a good working relationship with staff in other departments.C are provided with good opportunities for professional development.D receive a remuneration package at top market rates.18 According to the final paragraph, the UK skills base will be weakened byA changes to managers' strategic thinking.B insufficient responsibility being given to IT staff.C the employment of IT staff with too little experience.D the hiring of IT personnel from abroad.Chairman's ReportI am pleased to report that, although we had been expecting poor results for this half year because of slow growth in the world economy, the company has performed very satisfactorily. Operating profits for this first half are in fact very much (19) with those for the corresponding (20) last year. Profits reached ￡l 15 million before tax, compared with ￡l 16.3 million last year. Much of our success in the last six months can be (21) to the fact that all our major construction projects remained on schedule. Particularly pleasing was the early (22)of a major building contract in Canada.The company has made good progress with the initiatives announced at the Annual General Meeting. The majority of shareholders (23) the Board's decision to sell the company's loss-making engineering (24). It was the Board's belief that the company would (25) most benefit by (26) its resources on the expansion of its construction activities. Negotiations with a potential buyer began in February and are now at a critical (27) However, we feel that we are not as yet in a(28) to comment on what the outcome is likely to be.In June, we made a successful (29) for the Renishaw Construction Company of Hong Kong SAR, in order to give us greater (30) to markets in South East Asia. We still have sufficient resources to pursue our growth (31) and are at present (32) several other business opportunities which, like Renishaw Construction, would (33) new markets to us.19 A in order B on track C in line D on target20 A session B term C season D period21 A attributed B referred C assigned D designated22 A termination B ending C completion D finalising23 A confirmed B maintained C agreed D supported24 A portion B component C sector D division25 A have B gain C find D earn26 A focusing B directing C pointing D strengthening27 A height B step C edge D stage28 A condition B point C position D capacity29 A request B price C demand D bid30 A access B approach C admission D entrance31 A strategy B process C promotion D system32 A inquiring B deliberating C exploring D searching33 A send B open C provide D give。

第三辑真题解析T1P1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。

这套题目的答案稍微有些隐晦。

第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。

答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。

Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。

选B。

第二题，说为专业市场生产产品可以增加利润。

答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。

看英英解释：a small area of trade within the economy, often involving specialized products。

improve its margins也就是increase profits，选D。

第三题，说Flacks可能需要改变它的一个设备的功能。

这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。

他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。

也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。

第二辑T1P1这篇文章讲的是培训（coaching）的作用。

培训对一个公司的发展和员工的成长都是至关重要的。

文章的内容比较泛，但是题目的答案比较明显。

第一题，教练和员工之间的接触不能解决工作中的所有困难。

答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。

但是实践中达不到这样。

Fall short of是关键词。

第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。

答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。

这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。

第三题，教练鼓励员工将所学应用到日常的工作中。

答案是B段的这么一句：helpsindividuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。

这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught也就是formally learnt knowledge。

【BEC中级真题听力】第三辑Test2-Test3大家都知道bec中级考试难度不算低，所以我们要好好复习，为了方便大家备考，下面小编给大家带来【BEC中级真题听力】第三辑Test 2 - Test3，一起来学习吧。

【BEC中级真题听力】第三辑Test 2 - Part 1 Conversation 2Hints:Finance Weekly'Sector Brieling''Best Performing Companies'Investment News'Stock Market Trends'Money Markets'Interest-rate Forecasts''Economic Development'Pacific RimCorporate Register英式拼写对话人之间以换行区分Please state your enquiry, giving the name of the publication, the date of issue and the title or a description of the reprint you require. I need two articles from Finance Weekly, both in the February the 13th issue. The title of one is 'Sector Brieling', on the second page. And the other is 'Best Performing Companies'. Next, I want something from Investment News, published on the 21st of January. It's an article called 'Stock Market Trends'. The third publication is Money Markets, and I want a piece called 'Interest-rate Forecasts', from the issue dated the fifth of February. Money Markets also ran a piece called 'Economic Development'.I don't know the exact date, but it was included in an issue aboutthe Pacific Rim countries. And one other thing I need is the Corporate Register. The new edition should be out by now. If it is, please put it in with the rest, otherwise send it on later. Thank you.【BEC中级真题听力】第三辑Test 2 - Part 1 Conversation 1Hints:Parkinson Machine ToolsMary ParsonsMurdoch LimitedSandy EllisAssemblyMachine Services Section除Mmm 以外的其他em等语气词不写Customer Services Manager英式拼写对话人之间以换行区分Parkinson Machine Tools. Can I help you? This is Mary Parsons of Murdoch Limited. Can I speak to Sandy Ellis? Which department, please? I'm not sure. Perhaps Assembly. No. here he is, Machine Services Section. I'm sorry, he's on voice mail. Would you like to call back later? I usually deal with him, but can I leave a message with you? Certainly. Your company has installed computerised cutting tools and packing machines in our despatch department. The last one, a packing machine, was installed in July, and it's recently developed a fault. Mmm. The measurements and materials for the boxes are all right, but there's some sort of problem with the box assembly mechanism. The boxes are weak, and goods get damaged. Right, I'll leave a message for Sandy, and I'll ask the Customer Services Manager if he has time to call in and look at the situation before he goeshome this evening. We'll get an engineer out to you first thing tomorrow morning. Thanks, bye.【BEC中级真题听力】第三辑Test 3 - Part 1 Conversation 2Hints:AlisonHead OfficeStratford Electronicsoh等语气词不写英式拼写对话人之间以换行区分Hello. This is Alison in Head Office. Hello. The CEO has asked met to contact you about the memo you sent everyone yesterday where you asked for comments on the bid you've just put together for Stratford Electronics. Right. Well he's very happy with it on the whole, but does think the introduction is rather lengthy and includes more statistics that are necessary. No problem, I can shorten it easily. And most of the contents of the actual bid are fine, but you do refer to the annual report which won't be out until May. Right. I'll get rid of that, yes. And I was thinking there's enough with the section on the existing contracts we have, so I could take out the stuff on the new contracts, the ones we're about to start. In fact, he specifically said that he thought mentioning them was a very good selling point. OK. And he'd like you to have something in your concluding remarks about the growth in overseas sales, not just the stuff on domestic markets. Yes, I was wondering about that. And that's all really. Easy to adjust I think. OK, well thank the CEO for looking at it. It's very helpful.【BEC中级真题听力】第三辑Test 3 - Part 2 Section 1-2Hints:Ty-Ban英式拼写写数字编号,编号之后空格写说话内容15 Business consultancy is one of the most competitive areas in the service sector. Huge fees are charged to the customers, but the customers have huge expectations in return. This has led to a growing feeling of disillusionment 'What do these people do that we couldn't do for ourselves?' Well, here we have a uniquely creative consultancy company that produces revolutionary ideas for projecting a corporate image to the outside world. Their methods are starting, but they certainly get results. 16 Some of us can remember the days when a visit to the supermarket was no fun. If you needed information, there was never an assistant in sight. And when you did find one, they knew less than you. Well, that time is long past, and the seminar I watched recently at our award-winning supermarket was a revelation. It endeavoured to keep sales assistants up-to-date with information about food technology, how to access product information on the store intranet, and so on. And that's what gave this supermarket its edge. 17 Has this happened to you? You're paid small fortune to have a kitchen installed. The fitters have gone, you switch on the dishwasher, and the next thing you know, the kitchen's flooded. Our award-winning company has a 24-hour phone service, seven days a week, with a reply guaranteed by real people within three minutes. And if it's an emergency with one of their appliances, an engineer is out to you on the same day. Service like this is rare these days.【BEC中级真题听力】第三辑Test 3 - Part 3Hints:Ricky BlandBurger HouseOh等语气词不写英式拼写对话人之间以换行区分My guest today is Ricky Bland, whose critical report on how service companies approach training has just been published. Hello, Ricky. Hello. Yes I looked at the provision of training by employers in this country, and found that most have a winner-takes-all approach to training. Despite low levels of basic skills, companies spend most of their training budgets on their most qualified employees, particularly managers. This simply doesn't result in the quality we need. But does this really matter? Yes, because even through there have been enormous efforts to make training available to everyone, the under-development of the workforce in this country is a major factor in our poor productivity. It's also true that the time people spend being trained is below the average of the world's industrialized economies. Training is particularly bad in the fast-food industry, isn't it? Well, the industry certainly has the image of offering low-paid, low-prestige jobs with no future prospects. And there are jobs that don't demand a great deal of skill, for instance using the latest technology for cooking. But in fact, that image isn't entirely accurate. Not only are pay and conditions improving, but some fast-food chains are better than many other service sector employers at combining commercial success with the development of its workforce. Can you give us an example? Well, the Burger House chain gives its staff the chance to take courses in all sorts of things, not just those needed for cooking or serving. When the annual training programme is circulated, staff plan with their managers which courses to attend. They encouragepeople to spend as much time being trained as they think they can benefit from. In the long term, the company gains financially, because it creates a source of potential managers. But still, working in a fast-food establishment is much worse than in an expensive restaurant, isn't it? In both cases, the work can resemble a production line, with the pressure limiting the chances of job satisfaction. But expensive restaurants depend on the reputation of one or two individuals. The rest have little chance to move from low to high-skilled work. In some fast-food chains, almost half the managers have worked their way up from the kitchens. And while the type of service varies, I've seen good and bad quality in expensive restaurants and fast-food places, and that depends on training. Where will the pressure for improved training come from? In fact, it's internal. Although customers are affected by the end result of training, they also tend to be sensitive to prices. So, in fact, it's mostly people who have already worked their way up to managerial levels who want to help others in the same way. Another advantage of course, is that training attracts job applicants, which makes recruitment easier. What recommendations did you make in your report? My main one is that the government should support training by letting companies claim tax relief. Many companies already get this for certain types of training, but the proposal would particularly help unskilled workers aiming at intermediate qualifications. The government should also work with the sector skills council to improve training and working conditions in those industries where it's necessary. Do you think the government will act on your proposals? Well, I want to reintroduce the idea of people getting grants, so that they can choose training for themselves, but there were problems with this a few years ago,so the political will probably isn't there to try it again. I'm confident we'll see a review of all the vocational qualifications, though, which would remove some of the inconsistencies that are there now. And to be honest, my idea for all workers to spend a minimum time on training is unlikely to be introduced just yet. Ricky Bland, thank you. Thank you.workforce in this country is a major factor in our poor productivity. It's also true that the time people spend being trained is below the average of the world's industrialized economies. Training is particularly bad in the fast-food industry, isn't it? Well, the industry certainly has the image of offering low-paid, low-prestige jobs with no future prospects. And there are jobs that don't demand a great deal of skill, for instance using the latest technology for cooking. But in fact, that image isn't entirely accurate. Not only are pay and conditions improving, but some fast-food chains are better than many other service sector employers at combining commercial success with the development of its workforce. Can you give us an example? Well, the Burger House chain gives its staff the chance to take courses in all sorts of things, not just those needed for cooking or serving. When the annual training programme is circulated, staff plan with their managers which courses to attend. They encourage people to spend as much time being trained as they think they can benefit from. In the long term, the company gains financially, because it creates a source of potential managers. But still, working in a fast-food establishment is much worse than in an expensive restaurant, isn't it? In both cases, the work can resemble a production line, with the pressure limiting thechances of job satisfaction. But expensive restaurants depend on the reputation of one or two individuals. The rest have little chance to move from low to high-skilled work. In some fast-food chains, almost half the managers have worked their way up from the kitchens. And while the type of service varies, I've seen good and bad quality in expensive restaurants and fast-food places, and that depends on training. Where will the pressure for improved training come from? In fact, it's internal. Although customers are affected by the end result of training, they also tend to be sensitive to prices. So, in fact, it's mostly people who have already worked their way up to managerial levels who want to help others in the same way. Another advantage of course, is that training attracts job applicants, which makes recruitment easier. What recommendations did you make in your report? My main one is that the government should support training by letting companies claim tax relief. Many companies already get this for certain types of training, but the proposal would particularly help unskilled workers aiming at intermediate qualifications. The government should also work with the sector skills council to improve training and working conditions in those industries where it's necessary. Do you think the government will act on your proposals? Well, I want to reintroduce the idea of people getting grants, so that they can choose training for themselves, but there were problems with this a few years ago, so the political will probably isn't there to try it again. I'm confident we'll see a review of all the vocational qualifications, though, which would remove some of the inconsistencies that are there now. And to be honest, my idea for all workers to spend a minimum time on training is unlikely to be introduced just yet. Ricky Bland, thank you. Thank you.【BEC中级真题听力】第三辑Test 2 - Test3。

BEC中级真题第三辑TEST2PART4主席报告Chairman's ReportI am pleased to report that, although we had been expecting poor results for this half year because of slow growth in the world economy, the company has performed very satisfactorily.Operating profits for this first half are in fact very much (19) with those for the corresponding (20) last year. Profits reached ￡l 15 million before tax, compared with ￡l 16.3 million last year. Much of our success in the last six months can be (21) to the fact that all our major construction projects remained on schedule. Particularly pleasing was the early (22)of a major building contract in Canada.The company has made good progress with the initiatives announced at the Annual General Meeting. The majority of shareholders (23) the Board's decision to sell the company's loss-making engineering (24). It was the Board's belief that the company would (25) most benefit by (26) its resources on the expansion of its construction activities. Negotiations with a potential buyer began in February and are now at a critical (27).However, we feel that we are not as yet in a (28) to comment on what the outcome is likely to be.In June, we made a successful (29) for the Renishaw Construction Company of Hong Kong SAR, in order to give us greater (30) to markets in South East Asia. We still have sufficient resources to pursue our growth (31) and are at present (32) several other business opportunities which, like Renishaw Construction, would (33) new markets to us.19.A in order B on track C in line D on target20.A session B term C season D period21.A attributed B referred C assigned D designated22.A termination B ending C completion D finalising23.A confirmed B maintained C agreed D supported24.A portion B component C sector D division25.A have B gain C find D earn26.A focusing B directing C pointing D strengthening27.A height B step C edge D stage28.A condition B point C position D capacity29.A request B price C demand D bid30.A access B approach C admission D entrance31.A strategy B process C promotion D system32.A inquiring B deliberating C exploring D searching33.A send B open C provide D give文章是一篇报告，介绍了公司某段时间的发展状况，总体的势头是良好的，积极向上。

BEC中级真题解析第三套详解T1P1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。

这套题目的答案稍微有些隐晦。

第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。

答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。

Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。

选B。

第二题，说为专业市场生产产品可以增加利润。

答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。

看英英解释：a small area of trade within the economy, often involving specialized products。

improve its margins 也就是increase profits，选D。

第三题，说Flacks可能需要改变它的一个设备的功能。

这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。

他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。

也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。

第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand 包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retailpremises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewable resources包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to findworkers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’s career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。

第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:●What type of information to include in the magazine●Which type of staff should contribute to the magazine●How often the magazine should be published【题目分析】企业内刊你所在的公司目前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。

要求你帮助策划企业内刊的设计。

你们一起讨论这个话题，并决定：●杂志包括哪些内容●杂志所定位的员工类型●杂志的发行周期【词汇、短语】特写feature 视觉的visual熟悉的，了解的up-to-speed 上交submit使适应，定位orient 承诺，奉献commitment【句型点击】●正面评价观点Good idea!I really appreciate what you’ve saidYou’ve made a very good point.That’s interesting!【参考范例】A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff.B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be bette r, which can cover a wide range of topics, of interest to staff.C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. In addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations. By the way, what could be the target audience of the magazine?B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should beoriented to all the staff members.C: You can target the staff magazine to different groups, for individual department may want their version of the magazine.Moreover, staff should be encouraged to become involved in producing the magazine and building a sense of community and engagement.A: An employee magazine, um, sounds nice. And printed staff magazines can be out of date before staff even read them; so what about e-magazine, which allows content to be alive and up to date?B: Good idea! Then staff can get information across in an engaging and visual way. Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Even the clients can get useful information and grasp business opportunities from the staff magazine.第三辑Test 2Video ConferencingThe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.Discuss the situation together and decide:●What the company needs to know about the meetings that take place at present.●What are the advantage and disadvantage of video conferencing might be●What kinds of practical preparations would be needed before introducing the system?【题目分析】电视会议你所在的公司目前很关注员工出差到其他分公司开会的用时问题，正在寻找可替代的开会方式。

第三辑真题解析T1P1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。

这套题目的答案稍微有些隐晦。

第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。

答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。

Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。

选B。

第二题，说为专业市场生产产品可以增加利润。

答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。

看英英解释：a small area of trade within the economy, often involving specialized products。

improve its margins 也就是increase profits，选D。

第三题，说Flacks可能需要改变它的一个设备的功能。

这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。

他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。

也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。

第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff●Competitive wages●Company reputation【思路点拨】【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip● Informing colleagues and clients ● Delegating essential tasks【思路点拨】【词汇&短语】同事 colleague 完成 accomplish 旅程、行程 itinerary 目的地 destination 预约 booking 时间管理 time management 预订 reservation 清单 check list 投影仪 projector 麦克风 microphone 【句型点击】 ● 要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of…. Do you mean ….. by saying…? 【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation,even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality● Guest list ● Type of event【词汇&短语】商务社交corporate hospitality 演示、展示demonstration交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【思路点拨】【词汇&短语】精品资料求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience【句型点击】●句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】●句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize you r links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Co uld you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimeswe need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quit e some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need t o ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change【词汇&短语】货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】●如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation.While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【词汇&短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【思路点拨】【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【思路点拨】【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.11 / 11。