商业计划书Business-Plan

篇一:做一份出色的商业计划书商业计划书（即business plan，简称bizplan、bp）通常是创业者为了对外融资的目的编写的，是创业者在一厢情愿、自我包装、自我感觉的情况下，对公司的画像，包括公司业务、财务状况、市场分析、管理团队等等方面的内容。

创业者开始商业计划书的编写，标志着公司融资工作的真正启动.通常投资人是通过商业计划书对公司进行初步的了解，然后决定是不是跟创业者进入到下一个环节。

商业计划书编写的好坏，有时候决定了公司融资的成败。

商业计划书形式及内容构成通常而言，商业计划书中，需要包括以下九个方面的内容：1)公司介绍及长远目标；2)管理团队的介绍；3)产品或服务介绍；4)商业/收入模式；5)市场推广及营销策略；6)市场分析及竞争分析;7)公司发展规划；8)财务状况及财务预测;9)融资需求及资金用途；这些内容结合在一起,可以完整地给潜在投资人讲一个故事：有这样一个公司，它想成某个领域的一个伟大公司？它是在什么情况下创建的,已经取得了哪些成绩，它是由一帮有什么能力的团队创立和管理？它是要为用户解决什么样的问题，这个问题有多么严重，它的产品和服务是什么，怎样解决用户的问题?已经有哪些用户使用了它的产品和服务了？它如何跟合作伙伴合作,如何从客户那里赚到钱？公司是通过哪些渠道和手段将产品和服务推广，让用户了解和购买？公司所做的事情有可能做多大，有多大的市场机会和发展潜力，又有哪些竞争对手在跟它抢夺这些机会,公司跟他们比起来的优势在哪里？公司未来有什么样的发展目标和计划？公司的经营历史及未来发展用财务数据来表现的话是怎么样的?要实现预计的发展目标，公司当前还需要多少外部资金支持，这些资金主要是做哪些事情就能保证公司按预定目标发展？当然，商业计划书中的各项内容前后次序没有必要一成不变，也可以稍作调整。

根据融资的需求,商业计划书可以分解成以下四份材料：（a)商业计划书执行摘要：word格式，篇幅为1—2页，5分钟可以看完；（b)演示文件：ppt格式，篇幅为20页左右，适用于30分钟的演讲; （c）完整版的商业计划：word格式,篇幅为30—100页以上,包含详细、完整的全部内容；(d)未来3年的财务预测:excel格式,包含详细的财务预测模型,及全部预测假设条件及预测财务报表。

bp是什么商业计划书商业计划书是指企业为了进行创业或扩大业务而制定的一份书面文件，它包含了企业的目标、经营策略、市场分析、财务预测等内容。

BP是指商业计划书的缩写，下面将详细介绍BP是什么，以及商业计划书的重要性。

一、BP的定义BP即商业计划书（Business Plan），是为了解决创业或拓展业务过程中的问题而制定的一份书面计划。

它是对创业或业务扩张方案的详细描述和规划，是企业在开展业务之前，对商业模式和市场潜力的分析，以及对实现商业目标的路线图。

二、BP的内容1. 企业概述：首先，BP需要简明扼要地介绍企业的基本情况，包括企业名称、法定代表人、注册资本等信息。

2. 目标设定：BP要清晰明确地设定企业的长期目标和中期目标，并以可量化的方式进行表述。

3. 市场分析：商业计划书中的市场分析部分是至关重要的一部分，它包括行业概况、市场容量、市场趋势、竞争对手及竞争优势等内容。

4. 产品或服务描述：详细描述企业所提供的产品或服务，包括产品特点、核心竞争力等信息。

5. 经营策略：商业计划书需要明确企业的经营策略，包括市场定位、产品定价、推广策略等。

6. 组织架构：BP中应该明确企业的组织结构，包括各部门职责、人员编制等信息。

7. 财务预测：商业计划书需要进行财务预测，包括资金需求、收入预测、成本及盈利预测等内容。

8. 风险评估：商业计划书还需要对可能面临的风险进行评估，明确风险的类型、可能性以及相应的风险应对措施。

9. 时间规划：商业计划书应该明确企业的时间规划，包括发展阶段、关键节点、里程碑等。

三、商业计划书的重要性商业计划书在创业或业务拓展中具有重要的作用，具体体现在以下几个方面：1. 指导决策：商业计划书能够为企业提供完整的思路和规划，对企业的决策发挥重要的指导作用。

2. 提高融资机会：商业计划书是向投资者、银行等融资机构申请融资的重要依据，一份完善的商业计划书能够提高融资机会。

3. 促进沟通合作：商业计划书可以用于企业内部沟通，使团队成员对企业的目标和发展方向有一个统一的认识，促进合作。

bp全称商业计划书商业计划书，又称BP（Business Plan），是商业领域中最基本的文件。

它是一份为了使商业计划变成现实而制定的书面计划，用来展现一个商业项目的可行性和潜在的收益，以及评估风险和措施。

本文将从BP的定义，编写方法，重要性和应用实例等方面进行探讨。

1. BP的定义商业计划书是一种阐述一些商业机会，方法以及原因的文件。

它通常包含公司的信息和历史，描述了公司想要做的事情与如何做到这些事情以及成本和收益。

商业计划书给出了一个公司的长期计划以及实现目标的方法。

BP往往是用于商业计划的编写，以便提交和审核计划，也可用于向潜在的股东，投资者和员工介绍公司的构想和愿景。

2. BP的编写方法商业计划书应该是具体，清晰和详细的。

它应该被缜密地构建并且包含足够的细节，以使公司的概念变得透明可见。

在制作商业计划书的过程中，需要明确几个方面的信息：2.1. 公司概述BP的开头应该是对公司的一个简短概述，包括公司类型、构造、经营模式、主营业务、产品或服务定位，市场规模等方面。

这个概述应该摆脱商业术语，尽量用易懂的语言表达。

2.2. 性质和目标在商业计划书中，需要详细描述所要追求的目标和计划实现这些目标的方法以及所需的资源。

这些目标应当明确，具体且可量化，从而可以方便识别是否实现落地。

2.3. 市场分析在编写商业计划书的过程中，需要对市场进行充分的研究分析，包括市场规模、市场趋势、竞争对手等方面的详细信息。

2.4. 财务分析商业计划书的编写也需要考虑到财务方面，包括资金预算、预估销售额、预估成本及利润等内容。

3. BP的重要性商业计划书是任何商业活动的核心，具有如下重要性：3.1. 用于监控和规划商业计划书帮助企业在实施方案之前，对所设置的目标进行详细的规划，以便能够监控企业是否按照设定的目标和计划走，从而提醒和监督企业进行必要的调整和变革。

3.2. 用于吸引投资当企业需要融资时，商业计划书是企业吸引资金的重要手段。

Business planforByGroup 5 E1Harrison Alex Owen Danny Messi Andrew PeterBaseneyTABLE OF CONTENTSExecutive Summary----------------------------------------------------------------------------3 Background--------------------------------------------------------------------------------------3 Market--------------------------------------------------------------------------------------------5 Sale and pricing---------------------------------------------------------------------------------8 Technological---------------------------------------------------------------------------------- 11 Staff----------------------------------------------------------------------------------------------16 Financial-----------------------------------------------------------------------------------------17 Summary-----------------------------------------------------------------------------------------211. Executive SummaryThe total capital we need is about 400,000 yuan. Each of the 8 members invest 50,000yuan. The name of our website is .The business will be a Web mall that serves students and other people China.Based on the financial and competitive analysis presented in this plan, will be will become firmly established in within three years.Happy ’s user-friendly environment, technical excellence, competitive ad rates, and its slogan, “ – Cheap,fast and happy” will provide a distinctive competitive edge. anticipates launching in 2012 with a target launch date of Jan 1, 2012. The site will be operational 24 hours a day, 7 days a week.2. Backgroundelectronic commerce background and significanceThe last century since the 90's, along with the network, communication and information technology, a breakthrough in the world, Internet explosive growth and the rapid popularization. In this context, the electronic commerce emerge as the times require. Electronic commerce is based on the Internet, to the main parties to the transaction, bank electronic payment and settlement means, to the customer data based on new business model, it can make the merchant and the supplier closelyrelates, quickly meets the customer need, also allows businesses globally to select the best suppliers, in the world the market sales of products. Since 1998 the" e-commerce" since, the rapid development of electronic commerce in the world, approximately every nine months, its transaction volume will be doubled, global e-commerce transactions ( including online trade, such as hundreds of billions of dollars in sales ), business income increased 262%.At present, many countries in the world have been optimistic about the electronic commerce the new continent, is generally believed that the development of electronic commerce will be the next 25 years, the worldeconomic development an important force, in the promotion of economy will be far more than 200 years before the industrial revolution.3. Market3.1 Sw ot AnalysisStrengths:1.low cost ,we don't need a true shop and we also have less staff2.Good service,consumers' satisfaction is our aim3.Our endeavor and confidenceOpportunities:1. The development of shopping online is very fast2. Students is such a big marketWeakness:1. loan required2. Lack Experience3. Website PromotionThreats:1.Potential future competition2.Higher costs in future3.2Target Market:1.Students from university who do not have a lot of money.(Main custom)2.White collars who like shopping online.3.Officials in government and company.4.Teachers in university3.3 Market Research3.3.1. Objective of the Research:As the number of Chinese netizens increases rapidly, shopping online has become a part of more and more people's daily life. In 2009, the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respectively in 2009 from 1.3% in 2008. In addition to consumer’s increasingly preference to online shopping, financial crisis is also in favor of online shopping development. The purpose I did this research is to analysis the real reason why online shopping is gaining popularity in China. 3.3.2. Description of the Market:Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.Online shopping is a type of electronic commerce used for Customer-to-Customer(C2C) business-to-business (B2B) and business-to-consumer (B2C) transactions.A growing number of Chinese netizens are accustomed to online shopping due to its apparent price and convenience. Currently, around one in four netizens in China select online shopping, while it is two in three netizens in countries with high Internet penetration such as European countries, the United States and South Korea. Therefore, the potential of China’s online shopping market has not been fully liberated yet.3.3.3. Market Metrics:In China, t he three main China’s B2C market players are:1）TaobaoMall –A B2C Marketplace operated by , a local Internet company in which Yahoo bought 40% stake in Sept. 2005. also boasts the world’s largest B2B marketplace.2）360buy –one of the biggest B2C web of China3）Amazon –a new launched B2C marketplace operated by Amazon and Zhuoyue, which owns many famous mall all over the world.For example, recently, CNNIC made a B2C Shopping Market Survey, which involves Random Sampling Telephone Survey and Online Survey.The basic findings I acquired including:1) 3.3 million people have shopped Online (both B2C and C2C) in the 3 cities surveyed. Penetration rate is 25.5% of total online population.2) 2 million people in the 3 cities have shopped on a B2C marketplace. Nationally, B2C shoppers are estimated to exceed 10 million people.Market share of china electronic B2C WebDifferences of B2C consumer's age (18-30 and above 30)Tao bao Amazon 360buyWe can see that the young people is our main consumer, they arestudent ,White collars and offcials3.4 Competitors analysis1.Taobao :It is a Chinese online shopping website. It sells all kinds of products and it is the largest online shopping website in China .2.Amazon: Amazon started in 2004 as a electronic products and booke-retailer, and has become one of the biggest internet brand in China. They are focused on bringing quality books,electronic products and other lifestyle goods at reasonable prices to our customers.3.360buy: 360buy Jingdong Mall () is the biggest 3C online retailer of the B2C market in China; it is one of the most popular and powerful E-Business website in the China's E-Business field. (3C stands for Computer, Communication, and Consumer Electronic)The 360buy Jingdong Mall's service philosophy is "People-oriented", andpromises to provide kindly Omni-directional services for personal users and business users, Jingdong works hard on developing a friendly, happy and relaxed shopping environment for shoppers, and keeps adding more products, hopes to satisfy shoppers with different shopping demands. Compare to the other same kind of E-Business retailers, 360buy Jingdong Mall has a huge catalog of products, competitive prices, and consummate logistics and distribution systems and so on, Jingdong has built good reputation in theE-Business field and having large market share among the bests in china. 3.5 Promotional strategyWe provides several measures of discount,these are basic promotions.1.Every consumer will get a membership card, as if they have bought 200RMB goods. Then consumers can enjoy a 5% discount in the later consumption.2.Sometimes, some combinations of goods also provide a huge discount.3.We will organize some sales promotion during festivals3.6 Website publishing promotion1.Promote the site through search enginese our own website to promote our own website3. Use of other sites to promote their websitee our services and promotional activities to promote the sitee of traditional media to promote the site4. sale and pricing4.1 Product instructionOur main products are electronic products containing computer, tv, camera, mobilephone, watch and so on.In order to guarantee the quality of our products，many measures have been taken.Product Categories:1.WatchPocket WatchesSports & LED watchesHello Kitty WatchesKids' WatchesOther Watches2.Cell phoneAndroid Cell PhoneQuad Band Cell PhoneDual Cards PhoneQwerty Keyboard PhoneWiFi Cell PhoneTV Cell PhoneWatch Cell PhoneCartoon Cell Phone3.Tablet PCAndroid Tablet PCWindows Tablet PCA4.Other electronic productsMP3/MP4/MP5 Players and so on4.2 Pricing strategyThe aim of company is that lower unit price, better sale volume. Thus the profit is set about10% to15%. (Posting fee is not included), When we hold sales promotion may be set low even lower than the cost.4.3 Payment:Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:•Debit card•Various types of electronic money•Cash on delivery (C.O.D., offered by very few online stores)•Cheque•Wire transfer/delivery on payment•Postal money order•Reverse SMS billing to mobile phones•Gift cards•Direct debit in some countries4.4 Customer Service1.Our Guarantee 1 year guarantee dateIf there is quality problem with your product,please return it to us ,and we will offer you free repair service. Customer should cover the return shipping fee, and is responsible for the shipping costs of arranging reshipment by air mail.Sometimes we may give you a solution according to the goods'value either issue you a partial refund or send a replacement.2. 45 days Money BackWe offer Money-Back-in-45-Day-Service for every buyer. If you don't get the goods/items within 45 days after you pay, you can open an dispute, we will issue full refund to you first without any excuses. However, we sincerely hope you can repay if you finally get the goods/items after 45 days.5.Technological5.1 technologiesRole management: implements a solution that separates the roles of customers groups, the managers groups and partners groups via the strict account management.Products categorizing: programs the product classification neatly and regulate the different categories dynamically for the different customer.Order management: on customer can take order easily and simply via a tool called ‘one to one ordering centre’.Online payment: provides a convenient payment system via the partnership with numerous banks.Web development: the professional technological supports ensure that can update content in time, protect the safety of customer information and so likes.5.2 website designName : Happy mallSubject: promote awareness of our web and provide serve of online shoppingLanguage: Chinese and EnglishWeb style: Dominated by warm,gives viewers comfortable feeling.Overall LayoutStructure of websitehomepageMemberregistrationProduct searchshopping cartsettlementhelpThe homepage of our websiteOne specific goodsProducts search6.Staff6.1 position of staff CEO:DannyCFO :Harrison Website designer :Alex Procurement staff :Messi Promoting :Andrew Makeing :Peter Assistant :Owen Baseney7.Financial Information 1.Year of 20122.year of 20133.year of 20148.Summary will be successful. This business plan has documented that the establishment of is feasible. All of the critical factors such as industry trends, marketing analysis, business operations, competitive analysis, management expertise, and financial analysis support this conclusion. –Cheap,fast and happyThank you!。

Sample Business PlanThe following business plans are examples of what a completed business plan might look like. Use the instructions and information included in The Business Plan for Independent Inventor s to fill out your own business plan.Sample Business Plan for American Management Technology (AMT)1.0 Executive SummaryBy focusing on its strengths, its key customers, and the underlying values they need, American Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital.This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, the small business and high-end home office users, in our local market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability.This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.1.1 Objectives1. Sales increasing to more than $10 million by the third year.2. Bring gross margin back up to above 25%, and maintain that level.3. Sell $2 million of service, support, and training by 1998.4. Improve inventory turnover to 6 turns next year, 7 in 1996, and 8 in 1997.1.2 MissionAMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies.AMT is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need to run their businesses as well as possible, with maximum efficiency and reliability.Many of our information applications are mission critical, so we give our clients the assurance that we will be there when they need us.1.3 Keys to Success1. Differentiate from box-pushing, price-oriented businesses by offering and delivering service and support -- and charging for it.2. Increase gross margin to more than 25%.3. Increase our non-hardware sales to 20% of the total sales by the third year.2.0 Company SummaryAMT is a 10-year-old computer reseller with sales of $7 million per year, declining margins, and market pressure. It has a good reputation, excellent people, and a steady position in the local market, but has been having trouble maintaining healthy financials.2.1 Company OwnershipAMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones. There are six part owners, including four investors and two past employees. The largest of these (in percent of ownership) are Frank Dudley, our attorney, and Paul Karots, our public relations consultant. Neither owns more than 15%, but both are active participants in management decisions.2.2 Company HistoryAMT has been caught in the vise grip of margin squeezes that have affected computer resellers worldwide. Although the chart titled Past Financial Performance shows that we have had healthy growth in sales it also shows declining gross margin and declining profits.The more detailed numbers in Table 2.2 include other indicators of some concernThe gross margin % has been declining steadily, as we see in the chart.Inventory turnover is getting steadily worse.All of these concerns are part of the general trend affecting computer resellers. The margin squeeze is happening throughout the computer industry worldwide.Balance Sheet: 1996Short-term AssetsCash $55,432Accounts receivable $395,107 Inventory $651,012Other Short-term Assets $25,000Total Short-term Assets $1,126,551 Long-term AssetsCapital Assets $350,000Accumulated Depreciation $50,000 Total Long-term Assets$300,000Total Assets $1,426,551Debt and EquityAccounts Payable $223,897Short-term Notes $90,000Other ST Liabilities $15,000Subtotal Short-term Liabilities $328,897 Long-term Liabilities $284,862Total Liabilities $613,759Paid in Capital $500,000Retained Earnings $238,140Earnings $437,411 $366,761 $74,652Total Equity $812,792Total Debt and Equity $1,426,551Other Inputs: 1996Payment days 30Sales on credit $3,445,688Receivables turnover 8.722.4 Company Locations and FacilitiesWe have one location-- a 7,000 square foot store in a suburban shopping center located conveniently close to the downtown area. It includes a training area, service department, offices, and showroom area.3.0 Products and ServicesAMT sells personal computer technology for small business including personal computer hardware, peripherals, networks, software, support, service, and training.Ultimately, we are really selling information technology. We sell reliability, and confidence. We sell the assurance to small business people to know that their business will not suffer an information technology disaster.AMT serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need to run their business as well as possible, with maximum efficiency and reliability. Since many of our information applications are mission critical, we give our clients the confidence that we will be there when they need us.3.1 Product and Service DescriptionIn personal computers, we support three main lines:The Super Home is our smallest and least expensive, initially positioned by its manufacturer as a home computer. We use it mainly as a cheap workstation for small business installations. Its specifications include ....The Power User is our main up-scale line. It is our most important system for high-end home and small business main workstations, because of .... Its key strengths are .... Its specifications include ....The Business Special is an intermediate system, used to fill the gap in the positioning. Its specifications include ...In peripherals, accessories and other hardware, we carry a complete line of necessary items from cables to forms to mousepads ...In service and support, we offer a range of walk-in or depot service, maintenance contracts and on-site guarantees. We have not had much success selling service contracts. Our networking capabilities ...In software, we sell a complete line of ...In training, we offer ...3.2 Competitive ComparisonThe only way we can hope to differentiate well is to define the vision of the company to be an information technology ally to our clients. We will not be able to compete in any effective way with the chains using boxes or products as appliances. We need to offer a real alliance.The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at the important times.These are complex products, products that require serious knowledge and experience to use, and our competitors sell only the products themselves.Unfortunately, we cannot sell the products at a higher price just because we offer services; the market has shown that it will not support that concept. We have to also sell the service and charge for it separately.3.3 Sales LiteratureCopies of our brochure and advertisements are attached as appendices. Of course one of our first tasks will be to change the message of our literature to make sure we are selling the company, rather than the product.3.4 SourcingOur costs are part of the margin squeeze. As competition on price increases, the squeeze between manufacturer's price into channels and end-users ultimate buying price continues.With the hardware lines, our margins are declining steadily. We generally buy at ... Our margins are thus being squeezed from the 25% of five years ago to more like 13-15% at present. In the main-line peripherals a similar trend shows, with prices for printers and monitors declining steadily. We are also starting to see that same trend with software ....In order to hold costs down as much as possible, we concentrate our purchasing with Hauser, which offers 30-day net terms and overnight shipping from the warehouse in Dayton. We need to concentrate on making sure our volume gives us negotiating strength.In accessories and add-ons we can still get decent margins, 25% to 40%.For software, margins are ...3.5 TechnologyWe have for years supported both Windows and Macintosh technology for CPUs, although we've switched vendors many times for the Windows (and previously DOS) lines. We are also supporting Novell, Banyon, and Microsoft networking, Xbase database software, and Claris application products.3.6 Future Products and ServicesWe must remain on top of the new technologies, because this is our bread and butter. For networking, we need to provide better knowledge of cross platform technologies. Also, we are under pressure to improve our understanding of direct-connect internet and related communications. Finally, although we have a good command of desktop publishing, we are concerned about getting better at the integration of technologies that creates fax, copier, printer, and voice mail as part of the computer system.4.0 Market Analysis SummaryAMT focuses on local markets, small business and home office, with special focus on the high-end home office and the 5-20 unit small business office.4.1 Market SegmentationThe segmentation allows some room for estimates and nonspecific definitions. We focus on a small-medium level of small business, and it is hard to find information to make an exact classification. Our target companies are large enough to need the high-quality informationtechnology management we offer, but too small to have a separate computer management staff such as an MIS department. We say that our target market has 10-50 employees, and needs 5-20 workstations tied together in a local area network; the definition is flexible.Defining the high-end home office is even more difficult. We generally know the characteristics of our target market, but we can't find easy classifications that fit into available demographics. The high-end home office business is a business, not a hobby. It generates enough money to merit the owner's paying real attention to the quality of information technology management, meaning that there is both budget and concerns that warrant working with our level of quality service and support. We can assume that we aren't talking about home offices used only part-time by people who work elsewhere during the day, and that our target market home office wants to have powerful technology and a lot of links between computing, telecommunications, and video.4.2 Industry AnalysisWe are part of the computer reselling business, which includes several kinds of businesses:1. Computer dealers: storefront computer resellers, usually less than 5,000 square feet, often focused on a few main brands of hardware, usually offering only a minimum of software, and variable amounts of service and support. These are usually old-fashioned (1980s-style) computer stores and they usually offer relatively few reasons for buyers to shop with them. Their service and support is not usually very good and their prices are usually higher than the larger stores.2. Chain stores and computer superstores: these include major chains such as CompUSA, Computer City, Future Shop, etc. They are almost always more than 10,000 square feet of space, usually offer decent walk-in service, and are often warehouse-like locations where people go to find products in boxes with very aggressive pricing, and little support.3. Mail order: the market is served increasingly by mail order businesses that offer aggressive pricing of boxed product. For the purely price-driven buyer, who buys boxes and expects no service, these are very good options.4. Others: there are many other channels through which people buy their computers, usually variations of the main three types above.4.2.1 Industry Participants1. The national chains are a growing presence: CompUSA, Computer City, Incredible Universe, Babbages, Egghead, and others. They benefit from national advertising, economies of scale, volume buying, and a general trend toward name-brand loyalty for buying in the channels as well as for products.2. Local computer stores are threatened. These tend to be small businesses, owned by peoplewho started them because they liked computers. They are under-capitalized and under-managed. Margins are squeezed as they compete against the chains, in a competition based on price more than on service and support.4.2.2 Distribution PatternsSmall business buyers are accustomed to buying from vendors who visit their offices. They expect the copy machine vendors, office products vendors, and office furniture vendors, as well as the local graphic artists, freelance writers, or whomever, to visit their office to make their sales.There is usually a lot of leakage in ad-hoc purchasing through local chain stores and mail order. Often the administrators try to discourage this, but are only partially successful.Unfortunately our home office target buyers may not expect to buy from us. Many of them turn immediately to the superstores (office equipment, office supplies, and electronics) and mail order to look for the best price, without realizing that there is a better option for them at only a little bit more.4.2.3 Competition and Buying PatternsThe small business buyers understand the concept of service and support, and are much more likely to pay for it when the offering is clearly stated.There is no doubt that we compete much more against all the box pushers than against other service providers. We need to effectively compete against the idea that businesses should buy computers as plug-in appliances that don't need ongoing service, support, and training.Our focus group sessions indicated that our target Home Offices think about price but would buy based on quality service if the offering were properly presented. They think about price because that's all they ever see. We have very good indications that many would rather pay 10-20% more for a relationship with a long-term vendor providing back-up and quality service and support; they end up in the box-pusher channels because they aren't aware of the alternatives.Availability is also very important. The home office buyers tend to want immediate, local solutions to problems.4.2.4 Main CompetitorsChain stores:We have Store 1 and Store 2 already within the valley, and Store 3 is expected by the end of next year. If our strategy works, we will have differentiated ourselves sufficiently to not have to compete against these stores.Strengths: national image, high volume, aggressive pricing, economies of scale.Weaknesses: lack of product, service and support knowledge, lack of personal attention.Other local computer stores:Store 4 and Store 5 are both in the downtown area. They are both competing against the chains in an attempt to match prices. When asked, the owners will complain that margins are squeezed by the chains and customers buy on price only. They say they tried offering services and that buyers didn't care, instead preferring lower prices. We think the problem is also that they didn't really offer good service, and also that they didn't differentiate from the chains.4.3 Market AnalysisThe home offices in Tintown are an important growing market segment. Nationally, there are approximately 30 million home offices, and the number is growing at 10% per year. Our estimate in this plan for the home offices in our market service area is based on an analysis published four months ago in the local newspaper.Home offices include several types. The most important, for our plan's focus, are the home offices that are the only offices of real businesses, from which people make their primary living. These are likely to be professional services such as graphic artists, writers, and consultants, some accountants and the occasional lawyer, doctor, or dentist. There are also part-time home offices with people who are employed during the day but work at home at night, people who work at home to provide themselves with a part-time income, or people who maintain home offices relating to their hobbies; we will not be focusing on this segment.Small business within our market includes virtually any business with a retail, office, professional, or industrial location outside of someone's home, and fewer than 30 employees. We estimate 45,000 such businesses in our market area.The 30-employee cutoff is arbitrary. We find that the larger companies turn to other vendors, but we can sell to departments of larger companies, and we shouldn't be giving up leads when we get them.Market Analysis . . . (numbers and percentages)5.0 Strategy and Implementation Summary1. Emphasize service and support.We must differentiate ourselves from the box pushers. We need to establish our business offering as a clear and viable alternative for our target market, to the price-only kind of buying.2. Build a relationship-oriented business.Build long-term relationships with clients, not single-transaction deals with customers. Become their computer department, not just a vendor. Make them understand the value of the relationship.3. Focus on target markets.We need to focus our offerings on small business as the key market segment we should own. This means the 5-20 unit system, tied together in a local area network, in a company with 5-50 employees. Our values -- training, installation, service, support, knowledge -- are more cleanly differentiated in this segment.As a corollary, the high end of the home office market is also appropriate. We do not want to compete for the buyers who go to the chain stores or mail order, but we definitely want to be able to sell individual systems to the smart home office buyers who want a reliable, full-service vendor.4. Differentiate and fulfill the promise.We can't just market and sell service and support, we must actually deliver as well. We need to make sure we have the knowledge-intensive business and service-intensive business we claim to have.5.1 Marketing StrategyThe marketing strategy is the core of the main strategy:1. Emphasize service and support2. Build a relationship business3. Focus on small business and high-end home office as key target markets5.1.2 Pricing StrategyWe must charge appropriately for the high-end, high-quality service and support we offer. Our revenue structure has to match our cost structure, so the salaries we pay to assure good service and support must be balanced by the revenue we charge.We cannot build the service and support revenue into the price of products. The market can't bear the higher prices and the buyer feels ill-used when they see the same product priced lower at the chains. Despite the logic behind this, the market doesn't support this concept.Therefore, we must make sure that we deliver and charge for service and support. Training, service, installation, networking support-- all of this must be readily available and priced to selland deliver revenue.5.1.3 Promotion StrategyWe depend on newspaper advertising as our main way to reach new buyers. As we change strategies, however, we need to change the way we promote ourselves:1. AdvertisingWe'll be developing our core positioning message: "24 Hour On-Site Service - 365 Days a Year With No Extra Charges" to differentiate our service from the competition. We will be using local newspaper advertising, radio and cable TV to launch the initial campaign.2. Sales BrochureOur collaterals have to sell the store, and visiting the store, not the specific book or discount pricing.3. We must radically improve our direct mail efforts, reaching our established customers with training, support services, upgrades, and seminars.4. It's time to work more closely with the local media. We could offer the local radio a regular talk show on technology for small business, as one example.5.2 Sales Strategy1. We need to sell the company, not the product. We sell AMT, not Apple, IBM, Hewlett-Packard, or Compaq, or any of our software brand names.2. We have to sell our service and support. The hardware is like the razor, and the support, service, software services, training, and seminars are the razor blades. We need to serve our customers with what they really need.The Yearly Total Sales chart summarizes our ambitious sales forecast. We expect sales to increase from $5.3 million last year to more than $7 million next year and to more than $10 million in the last year of this plan.5.2.1 Sales ForecastThe important elements of the sales forecast are shown in the Total Sales by Month in Year 1 table. The non-hardware sales increase to about $2 million total in the third year.Sales Forecast . . . (numbers and percentages)2.2 Startup Summary93% of startup costs will go to assets.The building will be purchased with a down payment of $8,000 on a 20-year mortgage. The espresso machine will cost $4,500 (straight-line depreciation, three years).Startup costs will be financed through a combination of owner investment, short-term loans, and long-term borrowing. The startup chart shows the distribution of financing.Other miscellaneous expenses include:*Marketing/advertising consultancy fees of $1,000 for our company logo and assistance in designing our grand-opening ads and brochures.*Legal fees for corporate organization filings ($300).*Retail merchandising/designing consultancy fees of $3,500 for store layout and fixture purchasing.。

- -Business plan for the pet market..MiracleNov－２２－２００９E X E C U T I V E S U M M A R YPets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a single national parison of many of these institutionsIn developed city markets,there exists a lackage of all-package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.Table of Content1. Introduction2.Current marketing situation3. Swot analysis4. Objectives5. Marketing strategy6. Action programmes7. Budget8.Control9.Conslusion1. Introduction1.1OrganizationHeadquarters: Chairman, General Manager (Finance Department, Investment Department, Marketing Department), deputy general manager (customer service department, advertising department), the department heads, employeesChain stores: store manager, medical groups, beauty group, photography group , public relations group, sales group2.Current marketing situationPet industry is currently on the market, there are many simple pet sale shop; However, regarding the pet of the service agencies in the country only a very small presence in some developed smaller first-tier cities, structure, pet services, a single store, such as on pet care and beauty . It was learned that in foreign countries, many developed countries, on a variety of pet services, agencies have a perfect system, various agencies widespread. Technically we can learn from the introduction, for the increasingly popular "pet of the Wind", the pet services will be urgently needed. One has a perfect, healthy body of the pet service will be the current market needs2.1 The macroenviroment2.1.1the global status of the pet industryWith the increasing living standards in China, pet gradually bee closer and closer panion. Whether it is dogs, cats, birds, or fish or turtles, which housekeeping past nursing homes, small animals for human entertainment, became an important memberof the family. In an increasingly petitive social environment, your pet's lovely and livelyas is in the tension of modern life, the human sending loneliness, increase the fun and ease the pressure.2.1.2Analysis of China's pet industryChina has 1.3 billion population, and has farmed since ancient times, a traditional pet, according to conservative estimates, China now there are at least 100 million pets, pet market potential of the economy for at least up to 150 billion yuan, but China's current development level of the pet market not in the true sense, with the world,In the current market environment in China, pet food and supplies to the retail industry is still in the emerging stage. Since 2007, many international and authoritative consumer market research institutions began to pay close attention to China's pet industry. A survey shows that Chinese pet total of 8 years in 1999-2007 increased by nearly 500%, according to inplete statistics, China's current pet dogs, cats and other types of pets for more than 200 million total in 2015, the the figure will reach 500 million. In 2008, the pet industry's annual output of about 200 billion yuan, an annual growth rate of over 30%, accounting for 60% of the share of the world, this transcript have benefited from China's major pet products industry, a plete industrial chain. 2010, pet industry's annual output value will be 400 billion yuan.International experience shows that when the state 3000-5000 U.S. dollars per capita GDP reached, it will drive the country into the pet market high-speed development period, currently China's eastern coastal areas in some cities per capita GDP has reached the above-mentioned standards; the international pet industry, part of the data shows that pet the economy of the country's total share of GDP has reached 6 percent in the United States, the European average of3% -4%, Japan has also reached 2%, while in China, the figure was only 0.4%. With China's rapid economic development and people's consumption concept of continuously updated for the pet industry will provide opportunities for high-speed development, and is bound to lead to pet's economic boom.2.1.3Analysis of the international pet tradePets in the developed countries as an industry have Yierbainian history, formed a breeding, training, supplies, appliances, medical, medicine, trade, industrial chain. Strict laws and regulations, not only in the management of specific responsibilities, the government and pet organizations plement each other, and the pet industry in a systematic and standardized run, forming a part of the national economy.Overseas, the "pet economy" is a huge industry. In 2001, the pet for the creation of the U.S. economy of 276 billion dollars in spending, the U.S. pet insurance industry in each year revenues of up to 40 million; in Sweden, or even 57% of dog owners who purchased their own dog pet insurance; Germany 17% of the annual national ine es from Kennel; in Australia, the pet industry with more than 30000 employees, and create nearly 6% of the gross domestic product ......The international pet market has gradually matured, keeping pets has bee the country's economic strength, a sign of social well-developed. Pet of the world economy, promote the rapid development of the rapid development of related industries, and gradually standardized, standardization and internationalization. The number of pets, pet the economy to benefit from rapidly rising year by year. People pampering their pets to promote sales of pet supplies and pet services industry gradually grow, pet economy, pet food sales, pet supplies, pet grooming shops, pethospitals and other produce rapid succession of new industries grew up, pet market has bee increasingly strong. To pet food, for example, North America (mainly the United States) is the largest region of all pet food consumer market, but also hold the majority share of Western Europe, sales of pet food to all other classes the main consumer market is also the consumption of dog food and cat food The second-largest market. In which the United States and Japan in the pet's economic growth is particularly prominent.Many people in the pet dogs who spend their own money than the body gets. This includes pet food, toys, furniture, paid to the dog-walking people, modified dog beauticians, and pet therapists and all other sectors. "Pet craze" flourished, from which derived the "pet economy" are thriving.2.14 The analysis of the domestic macro economic environmentIn the marketing environment in China at present,the pet industries still in the emerging stage.From the year of 2007,many international authority of the consumer marketing research agencies begin to pay close attention to Chinese pet industries.According to a survey,the total of Chinese pets are increase almost 500%,according to inplete statistics,in our country the number of all kinds of pets over 200 million.To the year of 2015,this number will be reach 500million.In 2008,the GDP of the pets industries is 20 billion yuan,the annual growth rate over 30%,is about the 60% shares in the world’s pet industries.This major benefit from the plete chain of pet product industries.Forecast in the year of 2010,the GDP of pet industries will be 40 billion yuan.In nowadays,pet economic is account 0.4% in our GDP.In the pace with ourhigh-speed development of economic and the people’s updated consumption concept,will provide the opportunity of the high-speed development in pet indusries,and these industries are bound to lead a fever of pets economic.2.15 The analysis of the investment in fixed assets historical changes in trackSet up a pet hospital need 400 thousands yuan,but,after open the hospital,must be refinement.If the plete in-depth will need about 600 thousands yuan..Set up a small pet store,need the same funds with the hospital.In the national,the actual growth rate of investment in fixed asset is 8% over the basement in 2008,the consumer base is stable.2.16 The analysis of macro-economic development forecast in 2009The contraction of domestic economic is expected to ease.After Financial Crisis,in our country,the worsen export and the investment slowdown lead to the GDPshort-term decline in,enterprise performance still worsen.But the loose monetary policy and expansion policy sharp cut provide the chance of down cushion for economic.In the short term,the stock digestion will be the end,and provide a chance in the future chain to enhance.2.1.7 Department in charge of the pet industry1. Animal epidemic prevention supervision institutions2. Business Management3. Animal Medical institutions2.1.8 Industry Management System1. Registration and approval system2. Dog licensing system3. Immunization and special system of governance2.1.9 Pet industry's major regulatory and industrial policy1.Everyone who is based on profit for the purpose of operating to register the sale of pets, breeding or a foster child should be first to ask the municipality, county (city) petent authority for a license and receive the business licenses according to the law.2. When set up an animal hospital，you should have three or more registered veterinary practitioners and registered veterinary assistant practitioners; when set up animal clinics, you should have two or more registered veterinary practitioners and veterinary assistant practitioners .3. The owner should provide necessary medical care，when the animals were injured or sick. The animal’s medical and surgery should be based on its health or management needs, implemented by a veterinarian.4. The animal’s hospital have responsibility for the lives of pets. In order to ensure the quality,you should not accept private drugs or drugs of unknown.You must get the medicine from the informal drug wholesale market.5. No one can abuse, harass, or hurt others animals for no reason.6. The owner should prevent their animals against others’ life, property, liberty, body or tranquility for no reason.7. When transporting animals，you should pay attention to their food, drinking water, environmental, drainage and security. You should make sure your animal avoid suffering, shocking, or injuring.2.2 The microenviroment2.2.1. Market:Our main senior housing residents, fashionable young man, loneliness, main links have pet market, care, hairdressing cleaning, etc.2.2.2. Customers: Investigation shows, 60% of pet owners have been or are going to their pets makeover, such as "the beauty care, fur." While 28% of pet owners say no, if the good effect can try, Only 15 percent of insufficient opposed pets..The brand image, product and service quality, the marketing environment factors may affect the customers to buy.2.2.3.petitors:Send multiple is our biggest petitor, it is the Chinese professional pet interlinks orgnaization, have practical strong, and the system of the pet shop chain operation management concept. The existing sent more than 160 multiple pet stores in China, is the most pet store pet chain stores. It has many domestic and international famous brands, the national agency for a million responsible for product priced straight, below the market price of 5-20, let every franchisees can be more petitive advantage, and with more than for each big supply of the manufacturer signed promotional activities.3.Swot analysis4. Objectives 4.1 Objectivesfirst,we will open XingLong pet service station to serve the pet dogs and cats of the residents living in high-class apartment in Nanning,then,after we improving skills and accumulating capital gradually,we'll be able to provide the corresponding service to other kinds of pet.We'll open XingLong pet happy station and use the experience of the spot to promote the work in the entire area.after the pattern being mature,we will extend this pattern to A-level cities like GuangZhou and ShenZhen etc.5. Marketing strategy5.1 Mission statementMission statement:mitted to service of pets’cleaning ,nursing,beauty and soon.Protect the pets and the masters’healthy.5.2 Target marketpets of residents in the high-class apartment,of fashion pioneers and of the senior who are lonely.5.3 Positioningpet service,including Cleansing Care and Beauty etc. Our store is equipped with specialist dog training ground, Pet usage swimming pool, beauty salon and curing room. Especially, will cater a great staying to you love pet.5.4 Product and service(1) cleaning(2) Nursing(3) Beauty(4)marriage and mating(5) Jewelry Decoration(6) Toys(7) Photo Video(8) sale of small pets(9) Black Service: Pet Funeral train services ( funeral, specimens, cemetery, etc.)Photos of various pet shops, interior walls as a background, the entire store is designed to light-colored series mainly reflects the warm feeling of home. Each group has its own services in line with the studio, all the studio reflects the characteristics of simple and clear. Environment should be to choose a more quiet location.5.5 Pricing strategiesWe will make prehensive use of cost-oriented and target profit law, 1. Because our product positioning ishigh level urban white-collar crowd, so our pricing strategies with the target groups will be spending power, and some characteristics at the high level of services and products. 2. Some mon services and products that take full account of product market petition in the market situation and trend in specific marketing strategies, to develop a long-term price system. We will use cost-oriented method to set prices, and sometimes even at lower than the market average price, and strive to be able to get in the market, some market share.5.6 Distribution1. Only a level middlemen，Yiwu wholesale market。

商业计划书英文商业计划书A business plan is a crucial document for any entrepreneur or business owner. It is a comprehensive guide that outlines the objectives, strategies, and financial projections of a business. A well-written business plan is typically a requirement for securing funding, and serves as a blueprint for managing and growing a business. In this article, we will discuss the importance of a business plan and provide tips for writing an effective one.Why Is a Business Plan Important?A business plan is important for several reasons. Firstly, it helps to clarify the entrepreneur's business idea and identify the target market. By conducting market research, an entrepreneur can determine whether their product or service is likely to succeed and identify potential competitors. This information can then be used to develop a marketing strategy that will attract customers and generate revenue.Secondly, a business plan helps to identify the strengths, weaknesses, opportunities, and threats (SWOT analysis) of a business. This information can then be used to develop strategies to overcome weaknesses, take advantage of opportunities, and mitigate threats.Thirdly, a business plan helps to identify the financial requirements for starting and running a business. By developing financial projections, an entrepreneur can determine the amount of funding required to start and sustain the business. This information can then be used to attract investors, secure loans, and make informed financial decisions.Tips for Writing an Effective Business PlanWriting a business plan can be a daunting task, but the following tips can help entrepreneurs create an effective document:1. Executive Summary: This section should provide a brief overview of the business, including the product or service, target market, and financial projections. It should be concise, but informative enough to catch the attention of potential investors.2. Company Description: This section should provide a detailed description of the company, including its structure, legal status, and management team. It should also include a mission statement that outlines the purpose of the business.3. Market Analysis: This section should provide an overview of the target market, including its size, demographics, and buying habits. It should also include an analysis of the competition, including their strengths and weaknesses.4. Products and Services: This section should provide a detailed description of the products or services offered by thebusiness, including their features and benefits. It should also include information on pricing, distribution, and marketing strategies.5. Marketing and Sales: This section should provide a detailed overview of the marketing and sales strategies for the business. It should include information on advertising, promotions, and customer acquisition strategies.6. Financial Projections: This section should provide detailed financial projections for the business, including revenue, expenses, and profit margins. It should also include information on the funding required to start and sustain the business.Final ThoughtsA well-written business plan is an essential document for any entrepreneur or business owner. It can help to clarify the business idea, identify the target market, and develop strategies for success. By following the tips outlined in this article, entrepreneurs can create an effective business plan that will help them succeed in their business ventures.。

bp是什么商业计划书商业计划书是企业或个人持有者为了实施、开展某项商业项目或发起新事业而编写的文件。

它包含对企业或项目的全面分析，以及营销、财务、运营等方面的详细计划。

BP（Business Plan）即为商业计划书的英文缩写。

本文将对BP的含义、重要性以及编写商业计划书的一般步骤进行探讨，以期帮助读者更好地理解BP的概念和应用。

第一部分：BP的含义和重要性（约300字）商业计划书（BP）是一份全面描述商业项目的文件。

它提供了对公司背景、产品或服务、市场调研、竞争分析、经营战略、财务预测等方面的详细介绍和规划。

BP的编写可帮助企业或个人持有者深入了解他们的业务，从而更好地规划和管理业务活动。

编写商业计划书有助于明确商业目标和愿景。

通过对市场、竞争环境和目标用户的分析，BP可以帮助企业确定其核心竞争力和差异化战略，为企业制定独特的商业目标和愿景提供支持。

同时，商业计划书也为企业提供了实现目标所需的资源、策略和计划。

此外，商业计划书还可以为企业筹集资金提供重要的支持。

无论是寻求投资人的资金支持，还是向银行贷款，良好的商业计划书都是决策者对企业潜力和可行性的重要参考依据。

通过详细说明财务预测、预计回报和风险管理等内容，商业计划书向投资者提供了对企业潜力的直观了解，从而增加了融资的机会。

第二部分：商业计划书的编写步骤（约900-1200字）一、执行概述商业计划书的第一部分应该是一个执行概述，即对整个商业计划书的总结和概况。

这部分内容应该简洁明了，包括企业的使命和愿景、核心价值主张以及主要的战略目标。

此外，还应该在这一部分提供有关企业或个人持有者的背景和资历，以增加可信度和说服力。

二、产品或服务描述在商业计划书的第二部分中，需要详细描述所提供的产品或服务。

这包括对产品或服务的功能、特点和优势的详细介绍，以及产品开发的进度和计划。

同时，还需要说明产品或服务的市场定位、目标用户以及主要竞争对手。

三、市场分析商业计划书的第三部分应该是市场分析，对目标市场进行全面的研究和评估。

商业计划书bp是什么意思商业计划书（Business Plan，简称BP）是指创业者或企业为了规划和实施某一商业项目而制定的书面计划。

它是一个包括商业目标、商业策略、市场分析、财务预测、风险评估等内容的详细文件，是创业者向投资者、合作伙伴、银行等融资方展示自己商业项目价值和可行性的重要工具。

首先，商业计划书是创业者对自己商业项目的全面规划和设计。

它包括了商业目标的设定，市场分析，竞争对手分析，产品或服务定位，营销策略，财务预测等内容。

通过商业计划书，创业者可以清晰地了解自己所要从事的商业活动，有利于对商业项目进行全面的思考和规划。

其次，商业计划书是创业者向外界展示自己商业项目的有效工具。

创业者需要通过商业计划书向投资者、合作伙伴、银行等融资方展示自己商业项目的价值和可行性，以吸引他们对自己商业项目的关注和支持。

商业计划书的内容需要具备说服力和可信度，能够让外界对商业项目产生兴趣并乐意提供支持。

再次，商业计划书是创业者自我检验和自我修正的工具。

在编写商业计划书的过程中，创业者需要全面地考虑商业项目的各个方面，不断地进行分析和预测。

这个过程可以帮助创业者发现商业项目存在的问题和不足，及时进行修正和调整，提高商业项目的可行性和成功率。

最后，商业计划书是创业者与外界进行沟通和协商的桥梁。

通过商业计划书，创业者可以清晰地向外界传达自己的商业理念和商业目标，与外界进行有效的沟通和协商。

商业计划书的内容需要具备清晰易懂、逻辑严谨的特点，能够让外界对商业项目有一个全面的了解，并与创业者进行有效的互动和合作。

综上所述，商业计划书是创业者在进行商业活动前必须要制定的重要文件，它不仅是对商业项目全面规划和设计的工具，也是向外界展示自己商业项目的有效工具，同时也是自我检验和自我修正的工具，更是创业者与外界进行沟通和协商的桥梁。

因此，商业计划书对于创业者来说具有非常重要的意义，是创业过程中不可或缺的一部分。

I. Executive SummaryThe ConceptBig game hunters who process their own game have been performing the job pretty much the same, and using the same tools and techniques, for generations. Until now, no company has focused on the entire process that takes place after an animal is harvested by developing innovative new products and procedures to make the job easier, quicker, and simpler, especially for a single, older, individual to perform.Bayou Style is defining the “After the Hunt” niche ma rket with our own innovative and patented products, along with other products used in the process from other companies. The company’s unique selling proposition is it is a one-stop shop for everything needed to make the job after the shot easier; from picking the animal up at the sight of the kill, to skinning, to processing the meat, and even cooking it.Marketing MessageBayou Style will distinguish itself in the hunting market as the developer and supplier of products that make the work required after the hunt easier, quicker, and more fun, especially the least fun part of hunting- taking care of harvested game. A particular focus is placed on empowering lone hunters of almost any age, men or women, to perform all the manual tasks required after an animal is harvested without help. An additional focus is on providing the necessary tools to perform the processing job in almost any location, whether at home or at a hunting camp, without electricity and running water.The MarketResearch from the National Shooting Sports Foundation indicates there are about 10 million big game hunters in the US and 1.5 million in Canada. We estimate that our high potential target market is around 20%, or approximately 2.3 million.Marketing StrategyThe company is employing an innovative cutting edge marketing strategy designed to lower marketing costs while creating buzz and driving high potential customers to the company and getting permission from them to market directly to them. A sweepstakes strategy based on a points system will draw customers to the company better than traditional marketing in today’s hyper-advertised world. The combination of Bayou Style’s innovative products and marketing strategy give the company several extremely strong competitive advantages.The CompanyBayou Style has been in development for five years: all infrastructures necessary to take the company to the next level are in place. The Hogue brothers have the experience and expertise to successfully guide the company. The website is established and performing well, and the company already has an excellent reputation on which to build.FinancialThe company is seeking a $150,000 line of credit from Carter Federal to be used to finish development of the new products, establish manufacturing in China, develop packaging, and working capital support through the seasonality cash flow cycles of the hunting market. The line will be paid down at the end of the selling season every year, after Christmas.II. Company Description“Bayou Style…” LLC, a limited liability company domiciled in Shreveport, Louisiana, is a new product development, limited manufacturing, marketing, and distribution e-commerce company focusing on the big game hunting market. The company is currently administered from a home-based office located at 271 Sawgrass Drive, Shreveport, LA 71106. All production and warehousing takes place at a 2500 square foot building located at 9212 Youree Drive.Additional detailed information can be found on the company’s we bsite: .The Founder and President of the company is Wayne Hogue.Bayou S tyle’s strategic goal is to develop and dominate a new niche market within the hunting market: everything a big game hunter needs after the shot. The needs the company will address include lifting the harvested animal onto the back of a 4-wheeler or pickup, hoisting the animal into the air for skinning and evisceration, skinning the animal, and then cleaning and processing the finished carcass. The company’s products that address these needs can be used anywhere from home, where there is access to electricity, to hunting camps where 12 volt vehicle power is available, to very remote locations with no power at all.Mission Statement“Bayou Style…” makes customers and stakeholders happy with the ir entire experience with us, and our community proud, by being a remarkable world-class company; innovating, creating and delivering extraordinary products and service while maintaining lofty values, morals, creativity, innovation, change, and growth as guiding factors in the company culture. Development to DateBayou Style began as a class project while Wayne was attending LSU in Shreveport, pursuing a Master’s of Business Admi nistration degree which he received in 2003. The company was first developed around fine finished wooden products that Wayne produced in the garage at home.A story with several photos in the Shreveport Times helped to push the project along faster than anticipated when it elicited interest from one of the local casinos.Wayne developed the website and began selling products on eBay in 2004. The website underwent a major advancement in 2005 and has since progressed to its current version as Wayne’s prof iciency with Dreamweaver, graphics design, and code writing developed. Wayne, who teaches Entrepreneurship and small business management at LSUS, has always used Bayou Style as a real world example in the classes he teaches. Every step of the development process has been used to educate students. Using the company in this way has also contributed to its slow progress to its current stage. Each step has been purposefully slow and deliberate. The company is now going to concentrate on growth and profitability; however, it will still be used in classes.The wooden products have gradually been dropped from the product line, because of lack of profitability; however, they served their purpose as proxy products necessary for developing the company infrastructure to its present position. The company has now developed to the point where all necessary products, systems, and connections are in place to take the company to full scale status.The current slate of products, and those in development, is a result of the Hogue brother’s lifelong participation in deer hunting. The entire Hogue family always hunted together which mandated over the years that they develop the necessary proficiency in all of the processesinvolved in deer hunting, most especially the skinning and processing job after deer are harvested.The Hogue brothers also possess inside experience and expertise in the hunting industry as Wayne founded and operated an Archery Pro Shop in Ruston in the early 1990’s. David was intricately involved in the entire business process also.Currently, most of the equipment, software and expertise necessary to design and develop new products have been obtained along with most of the tools and equipment necessary to support new product development and very limited manufacturing. Marketing and distribution tools and contacts have been initiated and were preliminarily used during the 2006 hunting buying season.The company is in position to transition to a full-scale operation and attack the target market.Organizational DetailsOwnership/Management- Bayou Style is owned by the founder, Wayne Hogue.Employees- The Company has no paid employees to date. Employees will be hired only as needed. All of the principles will maintain their current full-time jobs and other family members and friends will be drafted to help fill specific needs. College interns may possibly be brought in to help with the company marketing, especially in the trade shows during August and September. Additional employees will be added as needed.The owners will maintain their current employment and not draw pay from the company until such time as the company has reached sales and profitability levels necessary to support such.Funding- Funding of the company to date has come from the personal accounts of the owners and from income generated from sales. Approximately $60-65,000 has been invested in the development of the company to date. The owners are now seeking a line of credit to be used to complete the development of new products, set up offshore contract manufacturing, develop packaging, fund the planned marketing strategy, and other processes detailed in this plan.Financial Status- The Company currently has approximately $14,000 in cash and approximately $9,000 in inventory and equipment.Insurance- Product Liability Insurance, $1,000,000 per occurrence, and Business Personal Property Insurance, $20,000, is in place through ANPAC Louisiana Insurance Company through local agents Tag & Allison Holley.CPA- The Company’s CPA is Rita Hummingbird of Hummingbird King CPAs in Shreveport. In house bookkeeping will be performed by Robin, who is becoming skilled with QuickBooks. The company has been set up in QuickBooks for several years.Managerial Assistance- Assistance comes from the LSUS SBDC where Wayne has been an active client since Bayou Style’s inception. Other assistance is readily available from the faculty in the LSUS College of Business where Wayne works. A lawyer will be retained on an as needed basis and a full board of advisors will be assembled when the company reaches a scale that justifies a board.Community & Social Responsibility- The Company, when able, will publicly and financially support programs and initiatives that support hunting, children, and conservation. We are supported by the hunting community therefore we are responsible for working to progress thehunting community in the eyes of the general public and increasing participation in hunting, especially by kids, in order to perpetuate the sport into the future.Patents- Two patent applications have been filed, one on the Hogue Singletree, the other on the Hogue Skinning System.As of April 07, the Singletree patent reached final prosecution; the first office action has been negotiated to advance to the final office action and issuance. It has been indicated by the Patent Clerk in charge of the case that the patent will likely be issued within a few months. The skinner application should have its first office action before the end of summer 07. Indications are that it will very likely be issued as it is a much stronger application as compared to the singletree.The application for the loader will be drafted and filed by July 1st. All prior art patent searches have been completed and the CAD drawings are close to complete. The preliminary opinion is that the application will also be the strongest yet.The patents are potentially extremely valuable assets that the company will own, however, they are not listed on the balance sheet because no ne have issued yet and we don’t know how to value them. After they are issued, the subject of valuing intellectual property (IP) will be researched in an attempt to determine their value.Short Term Objectives1.file for patent on Hogue Big Game Loader by July 1st‘072.establish contract manufacturing in China3.update web site4.contact sprayer manufacturers & develop big game sprayer5.develop and patent tree mounted skinner6.order display, graphics, get set to do trade shows7.set up partnership or distribution arrangement with Lem Products and other meatprocessing equipment manufacturers8.$150,000 in sales in 20079.pay down line to $0 by January ‘08ProductsDetailed information and pictures of the company’s products can be found on the web site: .The company has several products or combinations currently on the website. The focus products are the Hogue Singletree and the Hogue Skinning System. The singletree is a heavy duty skinning gambrel that is a required component of the skinning system. The skinning system is a tri-pod tower mechanical skinning assistance device that hoists the deer into the air and pulls the hide away.The singletree had some commercial success during the 2006 hunting season, approximately 50 were sold and several were given away as door prizes for hunting banquets and three were sent to the Editor of Deer and Deer Hunting Magazine. The singletree is not only a high potential product itself; it is also a powerful marketing tool for the more profitable skinning system- being a required component. Anyone who has a singletree is a top level prospect for a skinner.The Hogue Skinning System is a mechanical skinning assistance device that is specifically designed to make the skinning job easier, especially for a single person with no help. With the aging and declining numbers of hunters, a product designed to be easy for a single individual, possibly older or even a lady, will make major news and buzz in the market.Also, the skinner is designed to elicit repeat purchases. Several add-on options, such as knife trays, a light kit, a small game skinner, a coyote skinner, a weighing system, and possibly an electric hoist, will give us an opportunity to create numerous add-on sales and attract additional purchases over a long period of time with each customer. A skinner owner tracking system will be developed so we know who the top prospects are for each new option we develop. The skinner will be retail priced around $590.00. That price was derived based on what consumers will use for a value comparison- tri-pod deer stands. The stands are built on a somewhat similar design; therefore, hunters considering a skinner will instinctively view them as comparative when determining if the price of the skinner is equitable. Since the skinner is designed to withstand a lot more than a stand, and be used more often and by more people, the price must be higher.The Hogue Big Game Loader, which has been successfully prototyped and tested, will be released after the patent has been applied for and production development and marketing funding obtained.Tentatively, the loader will be retail priced around $325. Two lifts on the market that are much less advanced or efficient sell for just under $200.A 12-volt water sprayer for washing the carcass, knives, etc., in remote locations without running water, will be developed in 07. The sprayers will be purchased from an agricultural sprayer manufacturer and reconfigured for higher psi’s, re-labeled and packaged as remote big game processing washers rather than chemical sprayers. A possible American manufacturer has been located: /.In marketing, the sprayer can be connected to the loader by promoting filling the sprayer with water at home and using the loader to “unload” the full water tank fr om the bed of a pickup, all by a single individual.The company will also become a distributor of other products used in processing big game animals including: knives, saws, grinders, tenderizers, sausage stuffers, and 12-volt coolers. Several manufactures have already been located and will be contacted upon funding including - / & /engel/.Ultimately, Bayou Style will supply everything needed to make the job of processing a big game animal easier.Future Products- Several other new in-house products have been discussed and some initial design done; however, they will remain on the back burner until all the current products are successfully launched and somewhat established. Possible future products include a tree mounted skinner and a tree mounted high lift feeder hanger.III. Industry AnalysisThe NSSF estimates that there are 20.6 million active hunters, or about 7% of the population, in the US today. Statistics for Canada are unavailable; however using the same percentage, there are another 2.3 million in Canada. Hunters contribute $30 billion dollars to the U.S. economy every year and support more than 986,000 jobs. Hunters spend over $2.7 billion each year on hunting equipment.Statistics indicate the total number of hunters in the hunting population has been shrinking for several years due to the urbanization of the country, the flight from farms and rural towns to larger metropolitan areas, and the dramatic increase in other distractions and extra-curricular activities for children. However, total sporting goods sales are increasing every year.A study done by the National Sporting Goods Association showed hunting equipment sales increased from $2.2 billion in 2001 to $2.8 billion in 2004. The trend is expected to continue because the hunting population is also becoming more educated and sophisticated.The hunting market is somewhat vulnerable to economic factors; however, hunters are going to hunt regardless of what the economy does. They may limit purchases somewhat, but hunting likely increases in times of economic downturn.Seasonality- The hunting market is extremely seasonal. The buying season starts around the 1st of July when hunters begin preparing for the upcoming season, and it comes to an end at Christmas. Therefore, nearly all sales will be in a six-month period.The hunting market is very mature and would not be an attractive market for new manufacturers of traditional hunting equipment. However, new, innovative, products in the market can be extremely lucrative because the consumers in the market are the most devout hunters; and they are always hungry for new products or the next big thing. Hunters are fanatical consumers of new gadgets, tools, and toys. People buying gifts for hunters are also continuously searching for items their hunter does not have.Hunters are aware of the consequences of the aging hunter population and the low number of people coming into the sport. A number of national organizations are creating programs designed to get kids involved in hunting. Such an organization or program will be an excellent philanthropic venture for the company to pursue.Industry Attractiveness- Because of the increasing age of the average consumer, the declining involvement in hunting, and the severe seasonality of purchasing patterns, the hunting industry is very unattractive for any company considering entry into the market. That unattractiveness is considered a benefit in that it should limit new entrants into our market and our entry should be easier. Making a big name for Bayou Style will be simpler in the hunting market because of the unattractiveness.IV. The Target MarketThe target customers for the skinning and processing products are big game hunters who process their own game. The target for the lift is all big game hunters. Geographically, the target market is all of North America- the U.S. and Canada.The market segmentation is:Hunters->Big Game Hunters->Big Game Hunters who process their own game.The final segmentation, big game hunters who process their own game, is un-quantified, being a new niche market. Within the big game hunter market there are no statistics measuring the number of people who take care of their own deer versus taking them to commercial packing houses. Since the market is a sub-market of big game hunters, consumers in our niche target market will be subject to the same marketing messages and vehicles that the big game hunter market is subject to.Therefore, our focus market will be on the big game hunter market, most specifically on the deer hunter market.In 2001, there were about 10 million big game hunters in the U.S.: 91% male; average age: 41 years-old; 96% white; 20% with college degrees; 71% married; and $53,000 average household income. Extrapolating with available Canadian statistics, there are 1.5 million big game hunters in that country.The total North American big game hunter target market is 11.5 million. Since the deer lift can be used by anyone on any vehicle, there will only need to be one purchased per hunting group. A realistic estimate is one lift for every 4 to 6 hunters, rounded to one to every 5, or 20%, which gives a highly potential market of 2.3 million for the lift.Since there are no statistics detailing the number who process their own deer, the only option available is estimating based on our lifetime of hunting and the number of hunters we have known. We estimate that 10-20% of the big game hunters do process their own game, rounded to 15%; an estimate of the number of big game hunters who likely process their own deer is 1.75 million.The consumers in the market are fairly geographically equally spread across the lower 48 states and southern portions of Canada. A majority live in small towns or rural locations; however, substantial pools of easier to reach hunters are located in all metropolitan areas.Nearly all purchasing by the market is done from July to December with the biggest peaks in October and December, the Christmas season.Hunters are fairly easy to reach with a marketing message through the 15-20 most popular national magazines devoted strictly to hunting. Also, television advertising can be laser focused on the market given the 2 or 3 cable channels devoted strictly to hunting. The consumers in the market are also somewhat technologically advanced and they do well withe-commerce.The keys to marketing to the consumers in the market are getting products into the hands of the influencers, the writers for the magazines, and being seen magazines and at trade shows. Word-of-mouth is by far the most powerful force with hunters- if you can get hunters talking about a product, it will be successful. The company will be positioned as a friendly advanced high-tech modern operation. The products will be positioned as the next big thing, products that make hunting easier and more fun, products that anyone of any age can use and enjoy without the need for help. Our permission marketing strategy will drive word-of-mouth.V. The CompetitionSince we are essentially creating a new niche market, we will be able to develop market leadership quickly. Because the market has not been defined, there are no numbers on market share distribution.There are several competitors on different levels for different pieces of this niche market. Gambrel- A numbers of gambrels are available on the market, most of which are the simple gambrels that hunters have been using for years. The standard design is such that they canbe produced very economically and sold for under $20 retail. Our singletree will sell retail for over twice that but the extra cost will be justifiable based on the multiple easily illustrated benefits over the existing competition.Of course our singletree is a required component of our skinning system, and no other singletree can be used with it, which also creates an advantage. Also, anyone who has a Hogue Singletree is a top level potential customer for a Hogue Skinner. So, even if we had to make the singletree a loss leader, it would still drive sales to the skinner, which will be much more profitable.Skinner- There are a very few small companies selling devices that assist in the skinning process; however, they are not attacking the market with any force at all. In fact, finding sales information about any of them is extremely difficult. Most of what is know about other devices that are on the market, or could be, was learned while doing the patent search for our skinner. All other known devices severely lack the ability, features, and benefits of ours.Real competition will probably come from some of the big tree stand manufacturers such as Strong-bilt. Strong-bilt specifically because they are one of the biggest, having contracts with Wal Mart and all the big outlets like Bass Pro and Cabelas, and the design and construct of our skinner is somewhat similar to the construct of their products. We would expect them to be able to produce our skinner with little trouble; therefore, they will likely enter the market against us as soon as we illustrate it to be big enough, and profitable enough, for them.We will have some protection from competition with our patents and our first mover status. If we can be first in the minds of the market, it will be much easier to maintain market leadership for the long term, no matter who enters the market. Because products from companies like Strong-bilt are positioned as economical, if our products are positioned as premium products,it should insulate us from some direct head-to-head competition even if they enter the market. Because the big tree stand companies have economy of scale advantage, they may prove to be a vehicle we can use. A joint venture or licensing agreement could prove to be mutually beneficial. We may find that our forte and greatest profitability is in developing new products and/or marketing, not in production or distribution, which we could use them for.Loader- There are also a number of companies offering deer lifts, and several not on the market have been patented. However, nearly all of the lifts on the market, and in the patent office, require a winch on the ATV to work and/or it has to be securely mounted to the ATV. We specifically designed ours to not need a winch on the ATV and not be mounted to the ATV at all. Ours will be promoted that anyone can pick up any deer, by themselves, and load the deer on any ATV or in the back of any pickup. Nothing else comes close to it.Again, we would expect competition from some of the big tree stand manufacturers. One of the patented lifts on the market was designed and patented by Paul Meeks, the founder of API, one of the most successful tree stand manufacturers.Other competition against our skinning and processing products comes from commercial deer processors. A large number of big game hunters have their harvested deer processed by these commercial operations. We will market to these potential customers on the basis of asking them what they will do with their animal if it is after hours or on a weekend when the processor is closed. Our products will be the answer.Our advantage against the competition will be the features listed above but also the connection we will make to the other products in our line. We can tie all of our products together in the “everything you need after the shot” concept. If we become the market leader in the post shot market, we will have market advantage easily with the deer lift also.VI. Strategic Position & Risk AssessmentBayou Style’s objective is to be the market leader in the “after the hunt” market. To achieve that position we will develop and refine our strategic position based on our strengths.Strengths:Ingenuity- the Company’s greatest strength is the ability to see a problem and formulate and design an innovative solution. This ability was developed by the Hogue brothers through growing up around people with masterful skills. The brothers were continuously exposed to situations where people had no choice but to figure out how to solve problems with ingenuity. Ingenuity is a learned skill that the Hogue brothers are masters at.Creativity- Our ability to figure out solutions to problems is enhanced greatly by our ability to make the solution transferable. We have the skill, ability, software, and tools necessary to develop solutions to problems into commercially viable products. We also have sufficient design and graphics skills and software to develop and produce aesthetic aspects of products, packaging, and marketing.Marketing Strategy- The marketing strategy we have detailed in this plan is cutting edge and will immediately create a significant “buzz” amongst hunters. This strategy may be as strong a competitive advantage as our products.Flexibility- We are always ready and willing to change directions at a moment’s notice. We know that there is always a better way to do everything so we welcome change. The pace of change in business is increasing so we know we have to be ready to change with it.Technology- We attempt to have, and use, the best available technology in every way possible and we keep up with the progression of the software. Wayne is proficient with several graphics programs and especially Dreamweaver, which he used to designed, build, and maintain the company website. We are proficient at e-commerce since all sales to date have been over the internet. We do our own bookkeeping using QuickBooks Pro. Wayne designs all new products using Turbocad, a CAD software program, and Susie is an expert using the latest AutoCAD software- the #1 CAD program in the world.Existing Sales Channel- We already have a fully functioning sales channel in place, the company website. We have been selling through the site since 2003. The website address has been in every advertisement, email, and on every document that has left the company for the last 3 years. During the 2006 hunting season as many as 300 people per day were visiting the site. The website has obtained tremendous equity in the hunting market.Business Knowledge- Having had a sporting goods store in the past, we have knowledge of business. Also, Wayne went to graduate school to get and MBA for the sole purpose of creating a business, therefore all he has learned and done has been geared toward developing Bayou Style. Also, as a professor of business management, Wayne is not only in contact everyday with the most up to date information on managing a businesses, but he has also developed friendships and relationships with many successful business people in the area from whom he is able to learn even more.First Mover Advantage- Because we are defining the new niche and we plan to heavily attack it, we will have a first mover advantage over competitors entering the market later. We will get into the minds of the consumers first and become synonymous with everything after the hunt which will make the company the market leader. It is a well accepted fact that market leaders are nearly impossible to unseat.。