职通商务英语(第二版)综合教程2Unit9-menu
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综合英语(2)课程教案教学目的、要求:课程总目标:培养学习者在商务场景中使用英语语言知识和商务知识的技能,使学习者能够完成具体商务任务,成为适应社会需要的应用型涉外商务工作者。
单元教学目标:1. Gain a basic knowledge about international business2.Be familiar with the format of faxe gerunds and infinitives4.Be able to express their ideas about making business appointments教学重点:New Words and ExpressionsReading: What Is "International Business?Business Writing: Business FaxListening and Speaking: Rescheduling business Appointments教学难点:Difficult sentences in readingWhat is international business?Gerunds and infinitivesThe classifications of international business教学方法和手段:采用课堂快速阅读和课后自主精读相结合的方式。
在协调发展学牛的英语听说读写能的基础上,突出学生阅读能力。
教学方法设计:采用“自主精读”、“课堂快读J “协作学习,零多种学习方式交互的学习方法。
教学分组:在自愿的基础上,将学生分组进行课堂讨论。
教学条件:Computer assisted learning; Place of the class: Language laboratory补充资料:International Business Etiquette and MannersAppearance•Business suit and tie are appropriate in all major cities. Wear dark colored business suits in classic colors of gray and navy. For an important formal meeting, choose a white dress shirt, for less formal a light blue shirt will still give you a conservative appearance.•Women should wear a suit or dress with jacket in major cities・ Wearing classic clothing and classic colors of navy, gray, ivory, and white will ensure you give a confident and conservative appearance.教学内容及过程:Teaching Procedures:l st_4th period*Lead-in:p-1Activity 1: work in pairs. Talk about the international business activities shown in the pictures below.Activity 2: work in pairs. Discuss what type of international business the following organizations or enterprises are engaged in.Activity 3: work in pairs, and discuss the following questions.a.what caused international business?b.In what aspects can we fined the impact of business globalization?c.What is the greatest contribution foreign investment makes to a country?*Before-reading:p. 3 Before you read, discuss the following questions.1.What is international business in your opinion?2.How does international business benefit us?• While-reading:Difficult words:portfolioset of investments (eg stocks and shares) owned by a person, bank, etc (个人、银彳亍等所有的)投资组合(如债券和股票):My stockbroker manages my portfolio for me.我的证券经纪人替我管理投资纽合.* [attrib作定语]portfolio management投资组合管理subsidiaryZ7 subsidiary thing, esp a business company 附属事物;(尤指)附属公司.en trepreneurperson who starts or organizes a commercial enterprise, esp one involving financial risk 企业家(尤指涉及财务风险的):He would not have succeeded in such a risky business if he had not been such a clever entrepreneur.假若他不是那麽楮明强干的企业家,就不会在这样冒险的事业中取得成功globalization (UK USUALLY -isation)the increase of trade around the world, especially by large companies producing and trading goods in many different countries:We must take advantage of the increased globalization of the commodity trading business.Difficult sentences:Part I1.In its purist definition, international business is described as any business activity that crosses national boundaries. 国际贸易最原始的含义是指一切跨越国界的商务活动。