新视野商务英语综合教程 Unit 2 PPT课件

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The Production Department (生产部) is to turn input (e.g. raw materials, labor, etc) into output (goods), and to insure that the goods meet the customers’ needs.
organization’s employees. It is
responsible for the attraction, selection,
training, assessment, and rewarding of
employees; it oversees organizational
leadership and culture, and ensures
colleague.
3 Unit 2 Company Structure
4 Unit 2 Company Structure
Task 1 Task 2
5 Unit 2 Company Structure
Task 1 In a company there are various departments with
1
2
Unit Overview
By studying this unit, you are expected to: • learn the common types of company structure; • describe a company’s structure; • know how to write an e-mail to introduce a new
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The Marketing Department (市场部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers’ needs, keeping track of the trends of a particular field, and developing product promotion and advertising activities.

Work in pairs. Look at the chart which shows reasons why people visit trade fairs. Then discuss the following questions.
Task 1
Listen to an introduction to Expo 2010 Shanghai China and decide whether the following statements are true (T) or false (F).
Trade Fairs
UNIT 2 CONTENTS
Warm-up Part I
Language Focus A Part III
Language Focus B Part V
Business Culture Part VII
Part II Listening Practice Part IV Video 1 Part VI Video 2
Script
Mr. Robbins: As an exhibitor, choosing the right trade fair is essential. If the trade fair is too specialist or too broad, it’s unlikely to attract visitors who want to buy what you sell, and participating in trade fairs can be a waste of time. So, you see, when you attend a trade fair, you should make sure you know what kind of customers you want to reach and what you want to achieve. John: Anything else I should know? Mr. Robbins: One more thing. You should make specific and measurable goals. If you choose your fair carefully and give yourself plenty of time to plan your goals, you’ll have a good chance of doing good business. John: Good. You really are a specialist. Thank you. Mr. Robbins: You’re welcome, John. By the way, there’s an IT trade show being held now. It might be a good idea for you to go and have a look. You’d get an idea of what’s going on. John: Thank you, I will. That’s a good idea.

行业专业术语是商务英语的重要组成部分，有助于商务人士在谈判和沟通中准确 表达自己的意思。
掌握行业专业术语有助于提高商务人士的英语水平和专业素养，促进商务交流的 顺利进行。
学习行业专业术语需要不断积累和实践，可以通过阅读相关书籍、参加培训课程 和与同行交流等方式来提高自己的专业水平。
B2B：Business to Business，企业与企业之间的交易 CEO：Chief Executive Officer，首席执行官 CFO：Chief Financial Officer，首席财务官 VIP：Ver y Important Person，重要人物
商务英语的特点：商务英语具有专业性、实用性、跨文化性等特点。它要求语言准确、清晰、简洁，同时 还需要了解不同国家和地区的商业文化、礼仪和习惯。
商务会议：商务英语是国际商务会议中的主要语言，用于沟通交流、谈判合作等。
商务文件：商务英语广泛应用于商业文件，如合同、商业计划书、市场报告等。
国际贸易：商务英语是国际贸易中必不可少的语言，用于跨国交易、进出口业务等。
内容。
使用正式、专业 的语言：商务英 语写作需要使用 正式、专业的语 言，避免使用口
语化和俚语。
清晰的结构：商务 英语写作需要有一 个清晰的结构，包 括引言、正文和结 论。正文部分应该 包括主要观点和细
节，层次分明。
简洁明了：商务 英语写作应该简 洁明了，避免冗 长和复杂的句子 和段落。尽量使 用简单易懂的词
客户服务：商务英语是客户服务的重要工具，用于提供高质量的客户服务，满足客户需 求。
商务英语阅读： 能够快速准确地 理解商务文件和 资料，包括合同、 商业计划、市场
报告等。
商务英语写作： 能够清晰、准确、 专业地撰写商务 文件和资料，包 括商务信函、电 子邮件、报告等。

Unit 2 SourcingLead-in1Key1. c2. b3. a4. e5. d2Suggested AnswersRestaurant: price; geographical locationAutomobile: quality; reputation in the industry; technologyClothes: product design; speed of delivery Reading AStarting PointSuggested Answers3A sourcing agent should have the following skills:●Shine in the area of communications●Solid organizational skills●Knowledge of multiple languages●Decision making abilities●Computer skills●Negotiation (between sourcing agent and supplier) skillsTranslation采购四步法大部分制造商都无法自行生产他们开展业务所需的全部原材料、服务，甚至零部件。

所以，他们需要从其他专业生产不同物件的公司进行采购。

负责采购的人员被称为采购专员。

对于采购专员来说，确定采购清单之前，了解采购的基本步骤非常重要。

1. 评估首先要做的是评估公司需求产品的市场情况。

一个好的采购专员应既关心产品质量，也关心产品价格。

他（她）的职责是确保公司不会买到次品或等级不符的原材料。

所以，采购专员通常先订购样品，检测它们是否达到公司的质量标准。

2. 制定协议采购专员敲定供货商之后，就要与之共同商定购货协议。

协议中需规定的内容有: 价格，付款条件，交付时间，退货条件及规则，汇率和运费的支付。

3. 提交采购订单接下来，采购专员需给供货商发送订单。