出口学1

The Report of Zen Plastics about ExportingPrepared by: Li xinPrepared for: Miss LiuStudent Number；20115322Date: October 7, 2013Content1.0 Introduction2.0 The Benefits of Marketing Internationally3.0 The best international strategic option4.0 The objectives for international expansion5.0 Assess the types of analysis and research methods6.0 Conclusion7.0 Reference1.0I ntroductionThe report is written about exports. It analyzes the reasons for entering the international market Zen plastics. Then I'll give two international strategies for the Zen plastic enter the international market. It also referred to the goal of Zen is international expansion. And Zen plastic type of analysis can be used to export and research methods.2.0 The Benefits of Marketing InternationallyZen Plastics Company may consider entering the international market, as it has many advantages. When the company wants to enter the international market, which means that they can introduce and sell their molded plastic products, packaging and display materials and other products of new customers and trading markets that there is a huge potential profits, Zen plastics company, to enter international markets can increase profitability.When the company found that there are a few customers in the domestic market can not meet the production, access to international markets could help to find more customers, in order to balance production.There are more opportunities for international marketing and Zen have a competitive advantage in someAccess to international markets can give a good experience for the planning and management of Zen.Zen enters into the market, there are more opportunities to address the risk of the market crisis, the other can run does not affect general.3.0The best international strategic optionThere are many strategies for international export , such as direct exports and indirect exports , joint ventures , licensing, turnkey projects, contract manufacturing , foreign direct investment and management contracts. I will introduce three tactics, the most suitable for the development of Zen plastics.First , franchising is a contractual agreement to use a brand name, patent or property owned by another business entity . Franchising can build a proven brand names, trademarks , to identify and reduce the risk of failure. It can also be ongoing research and development. For the franchisor 's franchise investment and responsibility to avoid a chain, but the franchisor's success depends on the success of franchising. The franchisee is said to have a stronger incentive than a direct employee because he or she has a direct share enterprises. This means that there is a high risk of franchising , it requires high investment .Secondly , the manufacturer's representative or a group of sales agents on the network and between enterprises / looking for agents and brokers looking for more company representatives . Sales agents to eliminate export companies , the majority of intermediaries , to allow direct marketing and maximum profits and provide more control of marketing , but also the protection of intellectual property , and more timely feedback from the foreign markets. However, the cost of sales agents for companies lack of human resources for the field sales and financial resources to promote their products in the international arena , including the exchange rate falls andunpredictable orders from foreign markets.Thirty , domestic intermediaries export locally produced goods and services, including foreign origin , have dramatically changed through local treatment . Domestic intermediaries need a low-cost and low- commitment entry , it is particularly attrative and overcome the problem of high transportation costs and political risks . However, the lack of control of domestic intermediaries , the company should have a mature system or failure in the export .I think the manufacturer's representative or sales agent is the best way for Zen plastic enter the international market.4.0T he objectives for international expansionZen major international expansion for these objectives are:•economies of scale: Economies of scale enterprises to obtain cost advantages, due to size, the unit cost of output generally increases with increasing size of the fixed costs are spread more units of output. Often also with the larger operational efficiency, thereby reducing variable costs as well. When entering the international market, the Zen will increase their sales and thus expand the economy.•Distribute Risk: Uncertainty at home waiting for the market saturation, competition, changes in legislation, etc., the risk would be high. Zen when entering the international market, the Zen will spread these risks.•Increased purchasing power: purchasing power is the quantity of goods or services can be purchased in monetary units. When entering the international market, the Zen will improve their purchasing power exchange rates on China is rising.5.0 Assess the types of analysis and research methodsIn order to enter new international markets, Zen plastics can choose some research methods to help it find the information they need. They can get the information they need from the primary research and secondary research. And the use of qualitative and quantitative analysis to help management staff.The main research is that the information is done by the researchers first; They can do this questionnaire, interviews, direct observation and from the Committee on Research, and go through fairs and trade missions to obtain information. Secondary information means that the information obtained from books, the Internet, and any other media, and other institutions such as embassies, the Ministry of Commerce has been the information already.The main research enables information is true and accurate. Companies can obtain information on how many people need their products, it is useful for them to investigate. Trade and the protection of the policy-level information is also available from two information. Employees can go to trade fairs access to competitor information. Employees can understand the international business trade mission opportunities. This way you can save a lot of time and cost.Qualitative and quantitative research also need be declared in here, Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social science, but also in market research and further contexts. (Context and meaning in social inquiry (1987)) the latter one could used to evaluate how many people feel and act in a specificway.Qualitative research is to use the advantages of rich data for more detailed and comprehensive description of writing or visual evidence, such as photos. This type of research focuses on the context and the social significance and how it affects individuals, in particular the social sciences favor. Quantitative studies allow researchers to measure and analyze the data. The relationship between an independent and dependent variables are studied in detail. This is advantageous because the investigators more objective conclusions. Quantitative studies can be used to test the hypothesis, because it can measure the experimental data using statistical data6.0C onclusionsWe came to the three themes in this report, including the first topic explains why international marketing will help Zen Zen plastics and objectives on an international expansion. The second theme is to assess the international strategy to choose the best suited Zen plastics. The last topic is to assess the type of analysis and research methods to ensure successful implementation of the exit strategy.7.0 ReferenceAdler, P. A. & Adler, P. (1987). : context and meaning in social inquiry / edited by Richard Jessor, Anne Colby, and Richard A. Shedder]。