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Lecture2商务词汇翻译第1页课题Lecture 2 Translation of business Englishwords授课时数2授课类型Lecture教学目的 1.To get students know how to finalize word meaning;2.To have a good command of methods to translate business English words:extension, conversion of parts of speech, shift of perspective, amplification and omission, repetition;3.To let students familiar with translation of number in business English.教学重点1.Methods of translation of Part of speech, shift of perspective, amplificationand omission;2.Translation of number in business English教学难点Shift of perspective, translation of number in business English主要︵知识︶语言点1.Choice of word meaning;2.Extension3.Conversion of parts of speech4.Shift of perspective5.Amplification and omission6.Repetition;7.Translation of number in business English教学过程︵学时分配︶Period 1Step 1 Lead-inⅠ词义的选择（Choice of Meaning）变化中的词义（warming-up）1.The expansion or generalization of meaning (意义泛化)2.The narrowing or specialization of meaning (意义特化)3.The shift of meaning1.Extension or generalizationIt means that a word originally having a specialized now has becomegeneralized. The word has extended from a narrow sense of a concept to abroader sense of the concept.A.Specific →generalB.Concrete → abstractC.Technical term → general termD.Proper nouns → common nouns2.Specialization/NarrowingIt means a process in which a word of broad meanings acquires narrowersenses.A.General → specific附记或教学说明第2页教学过程︵学时分配︶B.Abstract → specific/doc/051154405.html,mon nouns → proper nounsD.General term→ technical term变化中的词义（举例）Countdown 倒计时扩展为: 十分危急的情况Fallout 放射性尘埃扩展为:（不良的）后果Economy 家庭料理转化为: 经济Orientation 东方转化为: 方向liquor 液体缩小为:白酒Step 2 Presentation（一）根据汉语的表达习惯确定词义net income 净收入net profit 纯利润net conclusion 最终结论1. a low figure 小数目2. workers on low incomes 收入低的工人。
Lecture2中英文字幕Unit6 Go shoppingLecture2 Sales and promotionHello, everybody.大家好In this session we are going to focus on the main idea and structure of our text on p.78.这节课我们主要来讲解一下78页课文的大意及文章结构。
Do you know how to find out the main idea of an article?你们知道如何找出文章的大意么？Let’s watch a video clip to figure it out.让我们来看一段视频短片What have you learnt from the video clip?从这段视频中你们学到了什么？To find out the main idea, we should try to find the topic.想找出文章的大意我们应该先找到文章的主题Repeating words in the text can help us to find the topic.文章中重复出现的词有助于我们找出文章的主题Look! What are the repeating words in our text?看！这篇课文中重复出现的词是什么？As we can see technique and response are repeated many times in the text.正如我们所看到的，technique和response是课文中重复出现的词。
Response means the way to resist the techniques ,response在这篇文章中的意思是应对促销手段的方法so the main idea of the text is sales techniques and the ways to resist the techniques.所以这篇文章的大意就是促销手段和应对方法A sales technique is a selling method that is used by a sales person or sales team to make money and help sell more effectively.促销手段是销售人员或销售团队为了赚钱或卖出更多商品而采取的销售策略The way to resist the techniques means the way to fight against the sales techniques.应对方法是指应对这些促销手段的方法。
