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英语推销产品范文国外经典案例英文回答：I once had the opportunity to work on a classic case of product sales in a foreign market. The product was a high-end skincare line, and our target market was in Japan. We knew that the Japanese market highly values quality and authenticity, so we emphasized the natural ingredients and the scientific research behind our products.To appeal to the Japanese consumers, we alsohighlighted the luxurious packaging and the exclusive nature of the products. We used phrases like "crafted with care" and "indulge in the ultimate skincare experience" to create a sense of exclusivity and luxury.We also made sure to understand the cultural nuances and customs in Japan, and tailored our sales approach accordingly. For example, we learned that gift-giving is an important part of Japanese culture, so we offered specialgift sets and promotions to appeal to this tradition.Our efforts paid off, and we saw a significant increase in sales in the Japanese market. This experience taught me the importance of understanding the target market and adapting the sales strategy to fit their preferences and cultural norms.中文回答：我曾经有机会参与了一起在国外市场进行产品销售的经典案例。
美国市场营销案例：Silly Bandz 橡皮筋也疯狂来源： Paypal外贸一站通社区 ()大奖征集"Silly Bandz"营销案例(最佳案例揭晓)https:///bbs/thread-33120-1-2.html活动主持人：Richard Zhang Paypal外贸一站通社区版主主持人空间：https:///bbs/space-uid-4683.html主持人网站：Silly Bandz 就是有造型的橡皮筋，没有任何科技含量，发明它的就是个小企业主，它起步也没有大笔的广告费用，就靠Twitter，Facebook和Youtube进行网络病毒营销 ……我们很多出口企业的物质条件要比Silly Bandz的发明企业好很多，应该从Silly Bandz 的创意，营销，供应链，产品升级过程中学到美国市场创新经营之道，因此，我们设立大奖征集Silly Bandz的营销案例，评选出以下优秀案例：1. Keeping Up: Kardashian Silly Bandz by icefable2010 （8楼）2. 橡皮筋狂潮背后的人 (10,11楼) 商业周刊中文转载，非参选作品，但对silly bandz创始人及其商业策略有精彩描述，绝对值得深读。
3. The Latest Kids' Craze: Rubber Bands (13楼) 奥美公关的市场部主任Rohit Bhargava 分析Silly Bandz产品成功的四个原因4. Silly Bandz: 橡皮筋造就的亿万富翁 (17楼) 这篇案例总结的比较全面，涵盖了BCP创造Silly Bandz的始末，包含不少关键资料，作者为此查阅了很多英文资料，心血之作呀，值得大家深入阅读******************************参与讨论— Silly Bandz的案例讨论：为什么橡皮筋也疯狂？https:///bbs/thread-32879-1-2.html>> 马上登陆Paypal 外贸社区参与Silly Bandz案例讨论https:///bbs/thread-32879-1-2.htmlCase 1：Silly Bandz 橡皮筋造就的亿万富翁*最佳原创案例*作者：张朋作者空间：https:///bbs/space-uid-9459.html作者网站：罗伯特是Silly Bandz的老板在Silly Bandz风靡美国之前，罗伯特（Robert Croak）经营着一家叫做BCP Imports的小型外贸公司，主要销售个性T恤衫，狗牌，杯子和硅胶手环。
玛莎百货案例分析英文In 1928, Martha's own brand "Saint Michel" was born. The brand was initially limited to a small range of textiles, and then gradually replaced other brands of goods in the store. At present, 80% of the goods sold by Marks & Spencer are "Saint Michel" brand, which is absolutely not available in other department stores.In the retail industry, private brand often means "cheap but slightly inferior in quality", but in Britain, "Saint Michel" brand has always been a symbol of high quality products. Customers who buy goods at Marks & Spencer don't even need to invoice, because you can return them unconditionally at any time (later, the return time is changed to 90 days).This reputation is supported by the unique consumer research work and supplier management system of Marks & Spencer.As early as 1926, Marks & Spencer began to implement the policy of "purchasing goods directly from manufacturers", which can not only reduce intermediate links and costs, but also control the quality of goods to the greatest extent. In addition, most importantly, this will enable M&S to respond quickly to the changes in consumer demand and seize the market gap at the first time.In 1934, the research laboratory of Marks & Spencer was established, which is a British retailer.。
案例6 Team Hanes公司的库存管理市场总是正确的，尤其是流行行业，出现与预期不同的不确定性市场走向经常是正常的。
如对于运动服装制造商这种类型的企业，一场体育比赛的结果也许会直接影响到次日消费者的购买，或者一个崇拜偶像的陨落可以引起成千上万件T恤衫的滞销积压。
这种需求的不确定性对企业经营及商品计划与控制带来巨大影响。
通常由于季节、运动方式、时尚、尺寸及款色品种变换等会产生大量的库存，如何使这种不确定性需要得到有效控制，经销此类商品的零售商采取一定的控制对策，有的要求每年库存周转5次，并希望订货提前期是5天，还要求95％的履约率和详细准确的价格标签。
在目前这种零售商与制造商角色难以替换的情况下，怎样保持最低的零售库存来实现每年5次的周转，而且在零售中有足够的库存以避免缺货，怎样在配送中心保持足够的库存来满足需求中不可预见情况的同时，又不会遭受价格下跌而过多抛售的风险?怎样平衡各类产品生产大批量与需求小批量的成本利益？美国运动服装制造商TeamHanes公司为此采取了相应措施，并为在大型零售店中出售运动衣应用了供应商管理系统(VMI)。
其方案是和零售商更紧密地协作管理各类服装，这包括积极地监控和调整商店一级的各种款式服装的库存，根据POS数据，每周进行库存补货，并把带标价签的产品直送商店。
通过管理从零售到生产的整个供应链，缩短了供货周期，降低库存(如零售商的配送中心)，从而对多变的消费需求更快地反应。
TeamHanes的供应商管理系统能够增加零售商与TeamHanes公司间运动衣交易量，然而随着业务的发展，随着产品线扩大且经销产品的零售店的增加，也给供应商管理系统的持续实施带来了挑战。
TeamHanes认识到，要在这个瞬息万变的运动衣市场实现盈利的增长，需要一个能够更可靠地满足消费需求且整个系统的库存又比传统方式更少的经营基础。
Mercer公司帮助Team Hanes设计了一个业务系统，使公司在发展的时候获得这些供应商管理的利益。
关于管理制度的例子英文1. Quality Management System (QMS):A quality management system is a set of procedures, processes, and resources used to ensure that an organization delivers consistently high-quality products and services to its customers. The primary goal of a QMS is to meet customer requirements and enhance customer satisfaction by consistently meeting and exceeding their expectations.An excellent example of a QMS is the ISO 9001 certification. ISO 9001 is an internationally recognized standard for quality management systems. It provides a framework for organizations to develop a systematic approach to managing their processes and achieving consistent product and service quality. Organizations that implement ISO 9001 can demonstrate their commitment to quality and continuous improvement, leading to increased customer satisfaction and improved organizational performance.2. Environmental Management System (EMS):An environmental management system is a set of processes and practices used by an organization to identify, monitor, manage, and control its environmental impact. The primary goal of an EMS is to minimize the organization's negative impact on the environment while maximizing its positive contributions. It involves the development and implementation of policies, procedures, and initiatives to address environmental concerns and comply with regulatory requirements.A prominent example of an EMS is the ISO 14001 certification. ISO 14001 is an international standard for environmental management systems that provides a framework for organizations to establish and maintain an effective environmental management system. Organizations that implement ISO 14001 can demonstrate their commitment to environmental sustainability and improve their environmental performance, leading to cost savings, regulatory compliance, and enhanced reputation.3. Health and Safety Management System (HSMS):A health and safety management system is a set of procedures and practices used by an organization to identify, assess, manage, and control health and safety risks in the workplace. The primary goal of an HSMS is to create a safe and healthy work environment for employees, contractors, and visitors while complying with health and safety regulations and standards.An excellent example of an HSMS is the OHSAS 18001 certification. OHSAS 18001 is an internationally recognized standard for occupational health and safety management systems. It provides a framework for organizations to develop and implement policies and procedures to prevent work-related injuries and illnesses, comply with legal requirements, and continuously improve their health and safety performance. Organizations thatimplement OHSAS 18001 can create a safer workplace, reduce costs associated with accidents and injuries, and enhance their reputation as a responsible employer.4. Information Security Management System (ISMS):An information security management system is a set of procedures, practices, and policies used by an organization to manage, protect, and secure its information assets. The primary goal of an ISMS is to ensure the confidentiality, integrity, and availability of information while managing information security risks and complying with legal and regulatory requirements.An outstanding example of an ISMS is the ISO 27001 certification. ISO 27001 is an international standard for information security management systems that provides a framework for organizations to establish and maintain an effective information security management system. Organizations that implement ISO 27001 can demonstrate their commitment to information security, protect their critical information assets, and gain a competitive advantage by assuring customers and stakeholders of their information security practices.5. Risk Management System (RMS):A risk management system is a set of processes, procedures, and practices used by an organization to identify, assess, manage, and mitigate risks that could impact its objectives and operations. The primary goal of an RMS is to proactively identify potential risks, evaluate their potential impact, and implement measures to reduce or eliminate the likelihood of occurrence and minimize their impact.An excellent example of an RMS is the COSO Enterprise Risk Management (ERM) framework. The COSO ERM framework is a globally recognized standard for risk management that provides a comprehensive approach to identifying, assessing, managing, and monitoring risks across an organization. Organizations that implement the COSO ERM framework can improve their ability to anticipate and address potential risks, enhance decision-making processes, and create value for their stakeholders while managing risks within acceptable levels.In conclusion, management systems are essential for organizations to achieve their objectives and deliver value to their stakeholders. Whether it is a quality management system, an environmental management system, a health and safety management system, an information security management system, or a risk management system, each management system plays a critical role in ensuring the organization's success. By implementing and continuously improving these management systems, organizations can enhance their performance, manage risks effectively, and meet the expectations of their stakeholders.。
