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体验商务英语(第二版)课件第2册课件Unit 7 Marketing

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Dictation-unit-7-book-2体验商务英语综合教程2PPT课件

Dictation-unit-7-book-2体验商务英语综合教程2PPT课件
by newspapers, magazines, television news programs, etc.
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Publicity
1. The film has gotten some good/bad publicity.
2. She has received a lot of publicity for her latest novel.
[=alternatives] 3. We have a wide range of options
available to us.
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22
15
orientation
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Orientation
[count] : the position or direction of something .
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13
incredibly
incredibly
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12
initially
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Initially
1. The reason I initially [=originally] came here was to
find work.
2. It turned out that the situation was not as serious as we had initially believed.
Dictation
Unit 7 Book 2
1
alphabet
2021/3/12
2
2
Associate
2021/3/12

体验商务英语(第二版)课件第2册课件Unit 3 Companies

体验商务英语(第二版)课件第2册课件Unit 3 Companies

Promotio n probabiliti es
There will be fewer opportunities for promotion in family companies, especially if family members are in key positions. Multinationals will probably offer more scope – the fast-food worker may become a branch manager and possibly go even further, but examples of top managers who have risen all the way from shop floor level are rare.
- Anonymous
Can you explain the these?
- Family-owned - Public limited - Joint venture - Multinational - Parent - Subsidiary - Branch - Holding
Company
Starting up
Describing companies
Background information
Benetton Group S.p.A. is a global clothing brand, based in Treviso, Italy. The name comes from four members of the Benetton family who founded the company in 1965. Its core business is clothing. Their products include women’s wear, men’s wear, children’s wear and underwear and they have recently expanded into toiletries, perfumes, exclusive watches and items for the home such as kitchen accessories and baby products.

体验商务英语(第二版)课件第2册课件Unit 11 New Business

体验商务英语(第二版)课件第2册课件Unit 11 New Business

Starting new businesses
Starting a business is one of the most exciting things you can do. But it also presents challenges. The economic outlook may be uncertain, but by planning ahead and taking heed of expert guidance, there's no reason why your small business can't get off to the best possible start and go on to be a big success. Choosing a company name, finding premises, hiring staff, winning customers are all important start-up tasks, that are vital you get right at the outset. Before you get going, it's crucial you have a business roadmap. This will help you make the right business decisions and anticipate problems before they occur.
• low taxes
• good transport links
• skilled staff
• training courses
• low interest rates
• high unemployment

体验商务英语(第二版)课件第2册课件Unit 3 Companies

体验商务英语(第二版)课件第2册课件Unit 3 Companies
Unit 3 Companies
‘Be not afraid of growing slowly; be afraid only of standing still.’
-Chinese proverb
Be everywhere, do everything, and never fail to astonish the customer.
Company Ltd./Inc./SA/AG
A Which of these companies would you like to work
for? Why?
Starting up
Family business
Multinational
Self-employed/freelance
lawyer consultant writer
Promotio n probabiliti es
There will be fewer opportunities for promotion in family companies, especially if family members are in key positions. Multinationals will probably offer more scope – the fast-food worker may become a branch manager and possibly go even further, but examples of top managers who have risen all the way from shop floor level are rare.
Job security/p robability that you will keep the job

体验商务英语(第二版)课件第2册案例Dear Sirs or Madams

体验商务英语(第二版)课件第2册案例Dear Sirs or Madams

Dear Sirs or Madams:I am writing to invite you to attend this year’s conference, which will be held in Prague, Czech Republic, 21 – 24 November, 2008. The chief executive and the senior managers from the head office and the overseas sales managers will attend the conference. The purpose of the conference is, first of all, to enable the managers to know each other better. In addition, we would like to take this opportunity to thank you for your hard work. Most important of all, however, we will at the conference discuss how we can improve our products and services in the future.The venue we have chosen for this year’s conference is Hotel Moda. It is a 4-star hotel located about half an hour by underground to the city center. The hotel facilities are excellent with spacious bedrooms, a large swimming pool, sauna and Jacuzzi. Moreover, during the conference, we will arrange various activities for the participants, such as guided city tours, cultural tours, sightseeing and opera. I hope you will all be able to enjoy yourselves during the conference.The conference will commence on Saturday morning, 22 November. All the participants are required to arrive by Friday evening, 21 November, and leave by noon of Monday, 24 November. I sincerely wish that you can all attend this year’s conference and I look forward to meeting you in Prague.Sincerely yours,(226 words)。

体验商务英语(第二版)课件第2册课件Unit 5 Stress

体验商务英语(第二版)课件第2册课件Unit 5 Stress

Alan Bradshaw 1. The most common cause of stress is usually a c_o_m__b_in_a_t_io_nof things rather than __o_n_e__ca_u_s_e____.
2. For example, a very bad combination is where someone is under a lot of __p_r_e_ss_u_r_e____, but they also feel that they have no __c_o_n_t_ro_l______, and they feel unsupported. 3. That combination can cause severe stress and _d_e_p_r_e_s_s_io_n_.
Vocabulary
Stress in the workplace
A Match the words to their definitions
1 lifestyle 2 workaholic 3 workload 4 deadline 5 flexitime
a) a time or date by which you have to do something
time. 8 are more likely to become angry when
stressed.
Reading A Before you read the article, discuss these questions.
A career 1 Do you prefer a slow or a fast pace of life? Why? change 2 What can people do to have a good work-life balance?

体验商务英语(第二版)课件第2册案例unit 10 Dialogue practice

A: Mr. Johnson. Can I have a word with you?B: Oh, Bill. Sure. Come in, please. What is it?A: The workers said that the company had stopped subsidizing the drinks and meals in the company restaurant and had thus resulted in a 50% price increase. The workers are not very happy about it. We want the company to resume the subsidies immediately.B: Look, Bill. You’ve got to understand that the company is having a hard time right now. We have to reduce the costs, or the staff’s salaries will be affected.A: But, according to the contract we signed when we started working here, the subsidized restaurant is part of the terms and conditions of work. I don’t think the workers can accept that. B: I know that, Bill. But things are changing. It is just for the benefits of the company. We have made careful investigations before we make the decision. As far as I know, our staff restaurant is still offering good value for money. In spite of the cuts in subsidies, prices in our restaurant are still similar to those in other companies in the area.A: But I think that the management should have fully consulted the workers before getting the price increase into effect.B: Perhaps this is what we have neglected. Look, Bill. I’ll report what we have just discussed to the Board of Directors and get back to you as soon as possible. Is that all right?A: All right. Thank you, Mr. Johnson. See you.B: See you. Bill.。

体验商务英语(第二版)课件第2册课件Unit 9 Managing people


Starting up
A What qualities and skills should a good manager have? Choose the six most important from the list.
To be a good manager you need to: 1 like people; 2 enjoy working with others; 3 give orders; 4 listen to others; 5 make suggestions; 6 judge people’s abilities; 7 plan ahead; 8 be good with numbers; 9 make good presentations; 10 be persuasive
Unit 9 Managing people

Quotations about management
Management is nothing more than motivating other people.
I believe managing is like holding a dove in your hand. If you hold it too tightly you kill it, but if you hold it too loosely, you lose it.
1 What would you find difficult if you had to go and work in a very different culture from your own?
2 What advice would you give to a foreign manager who is going to manage staff in your country?

商务英语综合教程第二册课件 unit 7


Work group & Work team
– Work group: A Group that interacts primarily to share information and to make decisions that will help each member perform within his or her area of responsibility ——绩效是所有群体成员个别贡献的加总 Work team:
• Good when knowledge, talent, skills, & abilities are dispersed across organizational members
• Empowerment & collaboration; not power & competition
Categories of Teams
尊重个人特点
Respect for the members’
identities
反馈 Feedback
Text Analysis
1. It is what they have been told to work towards, and they might think that the greater common objective of the team as a whole is achievable if only they concentrate on "their bit" and leave the rest to those who are paid a salary commensurate with such responsibilities. 他们就是这样被告知的，同时他们可能认为要完成团队的更大的共同 目标，只能是通过个人专注完成个人的份额，而对于其他的任务，谁 领了那份薪水谁就自然要承担。

体验商务英语综合教程2单词ppt课件


5. 研究与发展
6. career opportunity
6.就业机遇
7. career move
7.职业变动
8. career break
8. 职业暂休
9. career plan
9. 职业规划
10. get the sack
10.被解雇
11. a nine-to-five job
7. manufaห้องสมุดไป่ตู้turer
7.生产商
8. staff morale
8. 员工士气
9. customer service
9. 客服
10. cash flow
10.现金流量
11. performance-based bonus
11.业绩奖金
12. supplier
12.供应商
销售目标
13.advertising campaign
广告活动，广告战
14.advertising budget
广告预算
15 .advertising agency
广告公司
16. distribution channel
分销渠道
17. marketing mix
营销组合
18. corporate image
11.朝九晚五的工作
12. work anti-social hours
12.反社会的工作时间
13. flexitime
13. 弹性工作时间
14. bonus
14. 奖金
15. subsidiary
15.子公司
16. staff turnover
16. 人员更替比例
17.vacancy
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available for advertising during a particular period
c) A program of advertising
activities over a period,
with particular aims
Vocabulary Word
B
Choose a well-known brand for each of these product categories.
Listening Successful
B
Work in small groups. Discuss in what ways the following points also contribute to successful
marketing
marketing.
1. an awareness of the company’s strengths and weaknesses
Speaker 1: Place
Speaker 3: Price
Speaker 2: Promotion Speaker 4: Product
Think of some products you have brought recently. Why C did you buy them? Which of the four Ps influenced your
b) informing customers about products and persuading them to buy them
c) where goods or services are available
d) goods or services that are sold
Starting up B Listen to four consumers talking about different products. Decide which of the four Ps each speaker is discussing: product, price, promotion or place.
Listening A Listen to the first part of an interview with Jonathan
Successful
Turner, Managing Consultant at Oxford Strategic
marketing Marketing, and complete the notes.
behavior a) description of a typical customer
2 consumer profile
goods
b) where and how people buy things c) things people buy for their own use
3 product
· analyse all the business __d_a_t_a__ and market _re_s_e_a_r_c_h constantly · have a strong business __s_e_n_s_e___
· have an instinctive understanding of how__y_o_u_r_c_o_m__p_a_n_y_m__a_k_e_s_m__o_n_e_y____
Keys to successful marketing · have a passionate curiosity for the __c_u_s_t_o_m_e_r___
· get a deep understanding of their __n_e_e_d_s__ and their _b_e_h_a_v_i_o_u_r_s
decision to buy?
Product
Price
Promotion
Place
Starting up D Tell your partner about a marketing campaign that impressed you.
Vocabulary
Word partnerships
A For each group of words (1 – 5): a) Fill in the missing vowels. b) Match the words to the definitions (a - c).
Unit 7
Marketing
Quotation “Business has only two functions - Marketing and innovation.”
Peter Ferdinand Drucker (1909 –2005) was an Austrian-born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education, and he invented the concept known as management by objectives.
C
Now listen to the second part of the interview and see If you were right. Do you agree with Jonathan?
good communication skills
Listening
Successful marketing
They found that there were about eight groups of customers that mattered in that particular market place, whereas before, the bank had just been looking at all customers as one single group.
What sort of advertising campaign could you have C in your country for each of the brands you chose in
Exercise B? How else could you try to increase the sale of each brand?
1 market
research segment
share
a) The percentage of sales a company has
b) Information about what customers want and need
c) A group of customers of similar age, income level and social group
to get this mix right. Match the ‘Ps’ (1 – 4) to the
definitions (a to d)
1 Product 2 Price 3 Promotion 4 Place
a) the cost to the buyer of goods orBiblioteka servicestarget
c) How much a company has
sold in a period
a) A business which advises
campaign companies on advertising and makes ads
budget b) An amount of money
5 advertising agency
Peter F. Drucker (1909-2005) Management expert
Starting up A ‘The four Ps’ form the basis of the marketing mix. If you want to market a product successfully, you need
3. What did Oxford Strategic Marketing do for their client?
They designed a questionnaire, commissioned it, and then analysed the research.
4. What was surprising about the results of the research?
Vocabulary
Word partnerships
a) How much a company
forecast wants to sell in a period
4 sales
figures b) How much a company thinks it will sell in a period
Reading 2 Which world-famous film stars and sportspeople have
Example: the Mercedes • Age: 35+ • Sex: male • Job: executive • Income level: ￡70,000+ • Other products: Hugo Boss suits, Rolex
watches, diving holidays in Seychelles