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国外糕点品牌视觉识别设计案例一、引言在当今竞争激烈的市场环境中，品牌的视觉识别设计越发显得重要。
国外糕点品牌作为食品行业中的一支重要力量，其视觉识别设计更是需要精心打造。
本文将针对国外糕点品牌的视觉识别设计进行案例分析，从中挖掘出其中的设计理念和技巧，以供广大设计师和品牌运营者参考借鉴。
二、Ladurée1. 公司介绍Ladurée成立于1862年，是一家法国著名的糕点品牌，以其闻名于世的马卡龙而著称。
该品牌在全球范围内拥有众多粉丝，其糕点产品以高质、高价而受到追捧。
2. 视觉识别设计案例Ladurée的品牌标志采用了浅绿色为主色调，搭配金色和白色的装饰。
浅绿色代表着清新、品质和健康，与其产品定位相契合；金色和白色则为品牌增添了高贵、奢华的气质。
整体设计简洁大方，给人一种高贵、典雅的感觉，与品牌产品的定位和定价相得益彰。
三、Pierre Hermé1. 公司介绍Pierre Hermé是另一家法国知名的糕点品牌，也以马卡龙闻名全球。
该品牌在糕点界有着极高的声誉和口碑，其产品以创新、高端著称。
2. 视觉识别设计案例Pierre Hermé的品牌标志采用了带有点线条装饰的金色字体，与其产品定位相符。
品牌标志中嵌有PH的组合字母，充满了设计感和创意。
整体设计简约大方，使得品牌在市场中独树一帜，吸引了众多年轻消费者的眼球。
四、设计理念和技巧1. 简洁大方在国外糕点品牌的视觉识别设计中，简洁大方是普遍的设计理念和技巧。
糕点品牌的视觉识别设计应该简约大方，不宜过于复杂，让消费者一眼就能够记住品牌形象，简单明了地传达品牌的特点和定位。
2. 高贵奢华高贵奢华是许多糕点品牌视觉识别设计的共同特点。
通过运用金色、白色等高端色彩，糕点品牌能够在视觉上给消费者带来高贵、奢华的感受，从而加强品牌的定位和吸引消费者。
3. 创意创新创意创新也是国外糕点品牌视觉识别设计的重要技巧。
基于品牌营销视角的农业产品市场营销策略目录一、内容概要 (2)1.1 背景与意义 (2)1.2 研究目的与方法 (3)二、农业产品市场营销现状分析 (4)2.1 农业产品市场概述 (6)2.2 农业产品市场营销存在的问题 (7)2.3 农业产品市场营销的挑战与机遇 (8)三、品牌营销在农业产品市场营销中的角色 (9)3.1 品牌营销的概念与重要性 (10)3.2 品牌营销对农业产品市场营销的影响 (11)3.3 品牌营销在农业产品市场营销中的应用策略 (13)四、基于品牌营销的农业产品市场营销策略 (14)4.1 品牌定位策略 (15)4.1.1 目标市场细分 (16)4.1.2 目标市场选择 (18)4.1.3 品牌形象塑造 (20)4.2 品牌传播策略 (22)4.2.1 内容营销 (23)4.2.2 社交媒体营销 (24)4.2.3 公关活动 (25)4.3 品牌体验策略 (26)4.3.1 产品质量管理 (27)4.3.2 服务体验优化 (28)4.3.3 客户忠诚度培养 (29)五、案例分析 (31)5.1 案例一 (31)5.2 案例二 (33)六、结论与建议 (34)6.1 研究结论 (35)6.2 对农业企业品牌营销的建议 (37)6.3 对政府和相关机构的建议 (38)一、内容概要本文档旨在从品牌营销的视角，探讨农业产品市场营销策略。
我们将分析当前农业市场的竞争格局和消费者需求，以便为企业制定有效的市场定位策略。
我们将深入研究品牌建设的关键要素，包括品牌形象、品牌价值和品牌传播，以帮助企业塑造独特的品牌形象。
我们还将关注农业产品的定价策略、渠道策略和促销策略，以确保企业能够充分利用各种营销手段实现市场份额的提升。
我们将通过对农业产品市场营销策略的案例分析，总结经验教训，为有志于发展农业品牌的企业和个人提供有益的参考和借鉴。
1.1 背景与意义在当前经济全球化及市场经济迅猛发展的背景下，农业产品的市场营销策略日益受到关注。
zx美妆国际认证说明（原创实用版3篇）篇1 目录1.引言2.zx 美妆国际认证的背景和意义3.zx 美妆国际认证的认证标准和流程4.zx 美妆国际认证对消费者的意义5.结语篇1正文【引言】随着经济的发展和人们生活水平的提高，对于美的追求已经成为越来越多人的日常需求。
在这个过程中，化妆品行业的发展势头迅猛，各种品牌和产品琳琅满目。
为了确保化妆品的质量和安全性，zx 美妆国际认证应运而生，为消费者提供可靠的美妆产品。
【zx 美妆国际认证的背景和意义】zx 美妆国际认证，是一项针对化妆品质量安全的国际性认证。
它的出现，是为了规范化妆品市场，提高化妆品质量，确保消费者使用化妆品的安全。
通过对化妆品进行严格的检测和审核，zx 美妆国际认证为消费者提供了一个可以信赖的化妆品选购标准。
【zx 美妆国际认证的认证标准和流程】zx 美妆国际认证有着严格的认证标准和流程。
首先，申请认证的企业必须具备一定的生产规模和实力，产品也需要符合相关的质量标准。
其次，认证机构会对企业的生产环境、生产设备、生产流程等进行严格的审核。
最后，认证机构还会对产品进行抽样检测，确保产品的质量达标。
【zx 美妆国际认证对消费者的意义】对于消费者来说，zx 美妆国际认证提供了一个简单而有效的选购标准。
通过查看产品上是否有 zx 美妆国际认证的标志，消费者可以判断该产品是否经过了严格的质量检测，是否可以放心使用。
同时，zx 美妆国际认证也为消费者提供了一个维权的依据，如果消费者在使用过程中发现产品存在质量问题，可以通过认证机构进行投诉和维权。
篇2 目录1.引言2.zx 美妆国际认证的定义和意义3.zx 美妆国际认证的认证标准和流程4.zx 美妆国际认证的益处5.结论篇2正文【引言】随着经济的发展和人们生活水平的提高，对于美的追求已经成为越来越多人的日常。
在这个过程中，美妆行业迅速崛起，各种化妆品品牌和产品层出不穷。
为了确保化妆品的质量和安全，zx 美妆国际认证应运而生。
品牌忠诚度研究的测量工具及分析方法品牌忠诚度是企业经营的关键因素之一，因为它能够促进重复消费、增加销售额和提高品牌形象。
但是如何测量品牌忠诚度，以及分析和解释这些数据，一直是营销专业人员的难题。
本文将介绍一些常见的品牌忠诚度测量工具和分析方法，帮助企业了解和提高自己的品牌忠诚度。
一、什么是品牌忠诚度？品牌忠诚度是指消费者对一个特定品牌的偏好程度和购买意愿。
当消费者对一款产品或服务感到满意并且选择再次购买时，他们就展现出了品牌忠诚度。
品牌忠诚度是建立在消费者对品牌的信任、满意度和质量感知上的。
二、品牌忠诚度测量工具1. 问卷调查问卷调查是最常用的品牌忠诚度测量工具之一。
消费者可以通过选项、打分和开放性问题来表达他们对品牌的态度和忠诚度。
问卷调查可以通过在线和离线方式收集数据，可以在重大品牌活动期间或定期进行。
2. 忠诚计划忠诚计划是一种针对忠诚客户的特殊计划，通过积分、奖励和折扣等方式，鼓励消费者继续购买和使用该品牌的产品或服务。
忠诚计划可以帮助企业识别忠诚客户、提高他们的消费频率和展示其他产品或服务。
3. 社交媒体分析社交媒体分析可以通过关键词搜索、监测产品/服务的提及和标签来获得用户对品牌的评论和反馈。
这些反馈可以反映出消费者对品牌的态度、购买行为和满意度。
而各种社交媒体平台例如ins、fb和微信等均可提供相关数据支持。
三、品牌忠诚度分析方法1. RFM分析RFM分析(RFM Analysis)，是一种基于忠诚客户消费行为数据的数据分析方法。
RFM代表Recency（最近购买时间）、Frequency（购买次数）和Monetization（消费金额），通过这三个方面的分析来了解客户消费行为和忠诚度的情况。
通过RFM分析不仅可以判断忠诚客户的行为和特征，而且可以发现那些客户需要重新处理，以增加品牌忠诚度。
2. NPS测量净推荐值(NPS)是一种流行的品牌忠诚度测量方法，该方法通过评估客户对特定品牌或产品的推荐概率来确定忠诚度。
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目录安全事项 (iii)一般安全原则 (iii)第1章开始使用..............................................................1-1物品清单............................................................................................................................................................................................... 1-1使用注意事项....................................................................................................................................................................................... 1-2产品概述............................................................................................................................................................................................... 1-3调整类型......................................................................................................................................................................................... 1-3倾斜................................................................................................................................................................................................. 1-3显示器控制..................................................................................................................................................................................... 1-4线缆锁槽......................................................................................................................................................................................... 1-4设置显示器........................................................................................................................................................................................... 1-5连接和打开显示器电源................................................................................................................................................................. 1-5注册您的选件....................................................................................................................................................................................... 1-7第2章调整和使用显示器......................................................2-1舒适和辅助功能................................................................................................................................................................................... 2-1安排您的工作区域......................................................................................................................................................................... 2-1放置显示器..................................................................................................................................................................................... 2-1关于健康工作习惯的小技巧......................................................................................................................................................... 2-2辅助功能信息................................................................................................................................................................................. 2-2调整显示器图像 ...................................................................................................................................................................................2-3使用直接访问控件......................................................................................................................................................................... 2-3使用On-Screen Display (OSD，屏幕显示)控件........................................................................................................................ 2-4选择受支持的显示模式................................................................................................................................................................. 2-8了解电源管理 .......................................................................................................................................................................................2-9保养显示器 .........................................................................................................................................................................................2-10卸下显示器底座和支撑臂................................................................................................................................................................. 2-10第3章参考信息..............................................................3-1显示器规格........................................................................................................................................................................................... 3-1故障排除............................................................................................................................................................................................... 3-3手动图像设置................................................................................................................................................................................. 3-4手动安装显示器驱动程序............................................................................................................................................................. 3-5在Windows 7系统中安装显示器驱动程序.............................................................. 3-5在Windows 10系统中安装显示器驱动程序............................................................. 3-6获得进一步帮助.................................................................................... 3-6附录A. 服务和支持...................................................................................................................... A-1在线技术支持...................................................................................................................................................................................... A-1附录B. 声明................................................................................................................................... B-1回收信息.............................................................................................................................................................................................. B-2商标...................................................................................................................................................................................................... B-3《废弃电器电子产品回收处理管理条例》提示性说明.................................................................................................................. B-3中国环境标志产品认证提示性说明.................................................................................................................................................. B-3中国能源效率标识.............................................................................................................................................................................. B-3有害物质.............................................................................................................................................................................................. B-4安全事项一般安全原则有关安全使用计算机方面的提示，请访问：/safetyBefore installing this product, read the Safety Information.第1章开始使用本用户指南为用户提供详细的操作说明。
Mindray® is a registered trademark of Shenzhen Mindray Bio-Medical Electronics Co., Ltd.FilterLine® is a U.S. registered trademark of Oridion Medical Ltd.Microstream® is a U.S. registered trademark of Oridion Medical Ltd.Nellcor™ is a U.S. trademark of Nellcor Puritan Bennett Inc.Oxiband® is a U.S. registered trademark of Nellcor Puritan Bennett Inc.Durasensor® is a U.S. registered trademark of Nellcor Puritan Bennett Inc.OxiMax™ is a U.S. trademark of Nellcor Puritan Bennett Inc.Oxisensor® is a U.S. registered trademark of Nellcor Puritan Bennett Inc.Max-Fast™ is a trademark of Nellcor Puritan Bennett Inc.miniMediCO2® is a trademark or registered trademark of Oridion Medical Ltd.LNCS® is a U.S. registered trademark of Masimo Corp.LNOP® is a U.S. registered trademark of Masimo Corp.Masimo SET® is a U.S. registered trademark of Masimo Corp.Panorama™ is a U.S. trademark of Mindray, Inc.Edwards Vigilance® is a U.S. registered trademark of Edwards Lifesciences LLCCamino® is a registered trademark of Integra LifeSciences Corporation.Somanetics® and INVOS® are registered trademarks of Covidien.Copyright © Mindray DS USA, Inc., 2011-2016. All rights reserved. Contents of this publication may not be reproduced in any form without permission of Mindray DS USA, Inc.Table of ContentsForeword (xv)Warnings (xvi)Cautions (xxii)Notes (xxvi)Indications for Use (xxvii)Applied Parts (xxvii)Unpacking Information (xxviii)Warranty Statements (xxviii)Exemptions (xxix)Service (xxix)Manufacturer’s Responsibility (xxix)Company Contact (xxx)Symbols and Descriptions (xxxi)General Product Description.....................................................................................................................................1-1 General Product Description .............................................................................................................................................................................................1-2 V Series Monitoring Platform..................................................................................................................................................................................1-2Interfacing......................................................................................................................................................................................................................1-2 Key Features.............................................................................................................................................................................................................................1-3 V 12/V 21 Physical Views....................................................................................................................................................................................................1-4 Front View......................................................................................................................................................................................................................1-4Rear View........................................................................................................................................................................................................................1-6Left Side Panel..............................................................................................................................................................................................................1-8Right Side Panel...........................................................................................................................................................................................................1-9 V Dock Physical Views...........................................................................................................................................................................................................1-10 Back View........................................................................................................................................................................................................................1-10Right Side View.............................................................................................................................................................................................................1-11Left Side View................................................................................................................................................................................................................1-11VPS Physical Views......................................................................................................................................................................................................1-12 Getting Started...........................................................................................................................................................2-1 Introduction.............................................................................................................................................................................................................................2-2 Powering Unit On/Off...........................................................................................................................................................................................................2-2 Using the V 21 Touch Pad...................................................................................................................................................................................................2-3 Main Display.............................................................................................................................................................................................................................2-3 System Status Message.............................................................................................................................................................................................2-5Navigation Area...........................................................................................................................................................................................................2-6 Dialogs........................................................................................................................................................................................................................................2-8 List Box............................................................................................................................................................................................................................2-9 Alarm Icons and Messages..................................................................................................................................................................................................2-10 Alarm Icons....................................................................................................................................................................................................................2-10Parameter Messages..................................................................................................................................................................................................2-10 Keyboard Dialog.....................................................................................................................................................................................................................2-11 Using the Keyboard....................................................................................................................................................................................................2-11 Digital Keypad Dialog...........................................................................................................................................................................................................2-12 Using the Digital Keypad..........................................................................................................................................................................................2-12 Message Dialogs.....................................................................................................................................................................................................................2-12 Audio Levels Dialog...............................................................................................................................................................................................................2-13 Configuring Audio Levels.........................................................................................................................................................................................2-14 Battery Levels Dialog.............................................................................................................................................................................................................2-14 Battery Indicator Colors.............................................................................................................................................................................................2-15 System Information...............................................................................................................................................................................................................2-15 Display Setup..............................................................................................................................................................3-1 Introduction.............................................................................................................................................................................................................................3-2Table of ContentsDisplay Options Dialog.........................................................................................................................................................................................................3-2 Navigating to the Display Options Dialog..........................................................................................................................................................3-2Configuring Display Presets....................................................................................................................................................................................3-4Editing a Display Preset.............................................................................................................................................................................................3-9Locking/Unlocking Presets......................................................................................................................................................................................3-10 Temporarily Editing a Locked Display Preset....................................................................................................................................................3-11 Restoring a Temporary Preset.................................................................................................................................................................................3-12 Copying and Pasting a Display Preset.................................................................................................................................................................3-12 Renaming a Preset......................................................................................................................................................................................................3-13 Renaming an Empty Preset......................................................................................................................................................................................3-13 Deleting a Preset..........................................................................................................................................................................................................3-14 Overlapping Waveform.............................................................................................................................................................................................3-14 Changing IBP Waveform Overlap Settings.........................................................................................................................................................3-15 Undoing an IBP Waveform Overlap......................................................................................................................................................................3-15 Displaying NIBP Digital Tile in Large Font..........................................................................................................................................................3-16 Privacy Mode.................................................................................................................................................................................................................3-17 Screen Lock Mode.......................................................................................................................................................................................................3-17 Standby Mode..............................................................................................................................................................................................................3-17 Discharge Mode...........................................................................................................................................................................................................3-17 View All ECG Mode......................................................................................................................................................................................................3-17 Changing Lead/Size....................................................................................................................................................................................................3-18 Touch Screen Calibration.........................................................................................................................................................................................3-18 Display Options Troubleshooting....................................................................................................................................................................................3-20 Mechanical Functions.................................................................................................................................................4-1 Introduction.............................................................................................................................................................................................................................4-2 V 12..............................................................................................................................................................................................................................................4-2 V 12 Docking.................................................................................................................................................................................................................4-2V 12 Undocking............................................................................................................................................................................................................4-3Battery Installation......................................................................................................................................................................................................4-4Battery Removal...........................................................................................................................................................................................................4-6Battery Charge Checking..........................................................................................................................................................................................4-8Module Installation.....................................................................................................................................................................................................4-9Module Indicator Lights............................................................................................................................................................................................4-10 Module Removal..........................................................................................................................................................................................................4-11 V Dock.........................................................................................................................................................................................................................................4-12 V Dock Mounting.........................................................................................................................................................................................................4-12 V Dock Dismounting..................................................................................................................................................................................................4-14 V 21..............................................................................................................................................................................................................................................4-15 V 21 Docking.................................................................................................................................................................................................................4-15 V 21 Undocking............................................................................................................................................................................................................4-16 V Hub..........................................................................................................................................................................................................................................4-17 V Hub Mounting...........................................................................................................................................................................................................4-17 V Hub Dismounting....................................................................................................................................................................................................4-17 Module Installation.....................................................................................................................................................................................................4-17 Module Removal..........................................................................................................................................................................................................4-18 Module Locking...........................................................................................................................................................................................................4-19 Module Unlocking.......................................................................................................................................................................................................4-19 V Hub Status Indicators.............................................................................................................................................................................................4-20 Connecting the V Hub to the V 12/V 21..............................................................................................................................................................4-21 Rolling Stand............................................................................................................................................................................................................................4-23 Thermal Recorder...................................................................................................................................................................................................................4-26 Installing the Thermal Recorder Paper................................................................................................................................................................4-26Table of ContentsMechanical Functions Troubleshooting........................................................................................................................................................................4-28 Module Configuration................................................................................................................................................5-1 Module Status Dialog............................................................................................................................................................................................................5-2 Navigating to the Module Status Dialog............................................................................................................................................................5-3Enabling/Disabling a Module..................................................................................................................................................................................5-3Changing an IBP or Temperature Module Channel........................................................................................................................................5-3Changing VDI Modes.................................................................................................................................................................................................5-4V 12/V 21 V Hub Module Limitations...................................................................................................................................................................5-5V 12/V 21 Module Limitations.................................................................................................................................................................................5-5 VPS Synchronization.............................................................................................................................................................................................................5-6 Buttons on VPS.............................................................................................................................................................................................................5-6VPS Synchronization: Mismatched Patient IDs.................................................................................................................................................5-6VPS Synchronization: Same Patient IDs...............................................................................................................................................................5-7VPS Synchronization Failures..................................................................................................................................................................................5-7 Module Configuration Troubleshooting........................................................................................................................................................................5-8 Patient Management..................................................................................................................................................6-1 Introduction.............................................................................................................................................................................................................................6-2 Patient Info Dialog.................................................................................................................................................................................................................6-2 Navigating to the Patient Info Dialog..................................................................................................................................................................6-2Admitting a Patient.....................................................................................................................................................................................................6-3Patient Demographics ..............................................................................................................................................................................................6-3Patient Room and Bed...............................................................................................................................................................................................6-5Discharging a Patient.................................................................................................................................................................................................6-6Clearing Patient History............................................................................................................................................................................................6-7Placing a Patient in Standby....................................................................................................................................................................................6-7Exiting the Standby Mode........................................................................................................................................................................................6-7 Patient Management Troubleshooting..........................................................................................................................................................................6-8 Alarm Behavior...........................................................................................................................................................7-1 General Alarm Behavior.......................................................................................................................................................................................................7-2 Physiological Alarms.............................................................................................................................................................................................................7-2 Alarm Behaviors...........................................................................................................................................................................................................7-2Alarm Options...............................................................................................................................................................................................................7-2Physiological Alarm Responses..............................................................................................................................................................................7-3 Technical Alarms.....................................................................................................................................................................................................................7-4 Alarm Behaviors...........................................................................................................................................................................................................7-4 Alarms .........................................................................................................................................................................8-1 Alarms ........................................................................................................................................................................................................................................8-2 Navigating to the Alarms Dialogs..........................................................................................................................................................................8-2 Alarm Limits..............................................................................................................................................................................................................................8-2 Configuring Alarm Limits..........................................................................................................................................................................................8-2Factory Default Alarm Limits...................................................................................................................................................................................8-5Auto-Set All Alarms Button......................................................................................................................................................................................8-10Restore All Defaults Button......................................................................................................................................................................................8-10 Alarm Responses....................................................................................................................................................................................................................8-11 Understanding Alarm Levels...................................................................................................................................................................................8-11Characteristics of Visual Alarm Signals................................................................................................................................................................8-11Factory Default Alarm Priorities between Alarm Types.................................................................................................................................8-11Configuring Alarm Levels.........................................................................................................................................................................................8-13Understanding Alarm Response Settings...........................................................................................................................................................8-13Configuring Alarm Response Settings.................................................................................................................................................................8-13Factory Default Alarm Settings...............................................................................................................................................................................8-14 Arrhythmia Alarms.................................................................................................................................................................................................................8-17。
阳狮官网案例分析腾叔驾到，狠辣预警李奥贝纳上海联手麦当劳，结合阳狮集团POWER OF ONE理念整合打造了麦当劳中国版FAMOUS ORDER平台，邀请深受年轻人喜爱的萌叔腾格尔，以其狠辣的腾式烫嘴唱腔唱出对麦辣的喜爱。
携手任子威，助力舒适达葛兰素史克：消费健康，聚焦冬奥阳狮集团跨媒介制作公司Prodigious与葛兰素史克消费健康（以下简称“GSKCH”）携手共建的创意数字生态解决方案CaST (Creative at Scale Team)，凭借数据分析能力，结合前沿科技，成功完成了GSKCH旗下舒适达的冬奥会品牌营销活动，并取得令人满意的效果。
CaST团队致力于通过数据洞察和前沿科技，为GSKCH提供全新的素材制作模式。
舒适达在此次北京冬奥品牌营销活动中，邀请到本届冬奥会“双冠王”（短道速滑男子1000米以及短道速滑男女混合2000米接力冠军）任子威，和“单板滑雪世界冠军”蔡雪桐一同助阵，CaST以及作为off-site hub的Prodigious团队，在零下10摄氏度的冰场上连续拍摄十多个小时，为还原运动员冰上速度，航拍飞机齐上阵，以追求高质量成片。
并通过AI和眼动仪的技术，对舒适达的冬奥素材进行元素级别的分析评估。
根据监测数据显示，舒适达的视频大片在各大社交媒体平台上的曝光和点击完成率都远超100%。
一直以“专业”形象示人的舒适达牙膏，携手“专业”运动选手，将“专业呵护”传递到消费者手中。
以数据驱动创意制作，帮助品牌打造更优质的内容，和消费者之间建立更强连接, 内容也更为定制化。
在制作过程中，CaST与Prodigious团队通力合作，始终关注如何从内容出发，借助阳狮集团开发的内容管理系统，精准分析定制化内容。
舒适达在冬奥活动中，锁定了微博、微信和抖音几大主流社交媒体平台，通过对不同平台的人群定向，将12个不同长度的版本，投放至精准人群。
数据显示，在不同社交平台，视频点击率较原计划均提升超过30个百分点。
