高中英语Module4Unit1Advertisements课件必修四

Module 4 Unit 1 Advertising Welcome to the unit
1. What is advertising?
It is a form of communication that typically attempt to persuade potential customers to purchase or to consume a particular brand of product or service
Group 2
G1715
Price: $ 1 million Side effect: you will suffer nightmares for a week. Dosage: 3 tablets/per day Limitation: Everybody can only take it once in his/her life. Sale :10% discount for honest people.
5000 dollars for one person 25000 dollars for many people
5000000 dollars
1 month
No matter
250dollars for smallscale 1250 dollar for big-scale
No cost
2500 dollars for one person 12500 dollars for many people
Which one is the best? What is a good advertisement in your mind?
✓ interesting ✓ creative ✓ informative ✓ persuasive ✓ educative

Suppose your father is a smoker. What will you do after seeing this picture?
I will persuade my father not to smoke. I will persuade my father out of smoking.
summary
说服某人做某事 给某人治好 … 治愈…的疗法 对某事做出评价 使某人/某物受益 得益于… 对…有益处 为了…的利益 促销，推销某物 旨在做某事 意识到，明白
使某人意识到
persuade sb. to do sth. cure sb. of … a cure for … comment on sth. benefit sb./sth. benefit from… be of benefit to … for the benefit of … promote sth. be meant to be aware of make sb. aware of
What is the supermarket doing?
The supermarket is promoting its products.
promote
① to give sb. a higher position or rank
② to help the progress of ③ to help to organize and
The letter wa_s__m_e_a_n_t_t_o_ prove that no_t_a_l_l____ ads are false. I wrote a letter to my friend in order to prove that some ads are true. .

commercial ads
PSAs
promote products or service
educate people about health, safety, or any other problem that affects public welfare
What is an ad campaign ?
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课堂课件(1)-精品PPT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课aluate which ad is the best and make comments.
slogan
group language image and presentation
number
logo
A B C ABCABC A B C
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课堂课件(1)-精品PPT课件
Module 4 Unit 1 Project
Developing an ad campaign
Teaching aims：
You are expected 1) to read the two passages in the project and know the structure of an ad campaign.
Other group members will present
the ads, or show the billboards, or …
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课堂课件(1)-精品PPT课件

(我没有向他们推荐） the product. : I hope the department concerned will look into the company. It’s none of our stars’ business.
: I suppose so，but the consumers _t_ry__to__p_e_r_s_u_a_d_e_t_h_e__T_V___s_ta_t_io__n_n_o_t_t_o____
Task 3:Revision of language points
persuade
V. persuade sb. into doing =talk sb. into doing persuade sb. to do; persuade sb not to do/
persuade sb out of doing Pay attention: try to persuade sb. to do/into doing
_C_o_m__m__e_rc_i_a_l ads sometimes do not tell people the complete truth. PSAs are _m__e_a_n_t to educate the public. Tቤተ መጻሕፍቲ ባይዱey aim to teach us and _h_e_lp_us lead better lives
Lead in
The commercial advertisements try to promote _p_r_o_d_u_c_t_s_o_r_s_e_r_v_i_c_e_s_.
The public service advertisements are meant to _e_d__u_c_a_te__t_h_e_p__u_b_li_c_.