全大学英语第三册教案新部编本Unit 7 Making a Living
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Unit 7TEXT IOn Not Answering the TelephoneTextIf, at the end of a conversation somebody says to me, "As soon as I know, I'll ring you up", he is taking too much for granted. He is proposing to attempt the impossible. So I have to say, "I'm afraid you can't. Y ou see, I'm not on the telephone. I just haven't got a telephone."Why don't I have a telephone? Not because I pretend to be wise or pose as unusual. There are two chief reasons: because I don't really like the telephone and because I find I can still work and play, eat, breathe and sleep without it. Why don't I like the telephone? Because I think it is a pest and a time-waster. It may create unnecessary suspense and anxiety, as when you wait for an expected call that doesn't come; or irritating delay, as when you keep ringing a number that is always engaged. As for speaking in a public telephone box, that seems to me really horrible. Y ou would not use it unless you were in a hurry, and because you are in a hurry you will find other people waiting before you. When you do get into the box, you are half asphyxiated by stale, unventilated air, flavoured with cheap face-powder and chain-smoking; and by the time you have begun your conversation your back is chilled by the cold looks of somebody who is fidgeting to take your place.If you have a telephone in your own house, you will admit that it tends to ring when you least want it to ring; when you are asleep, or in the middle of a meal or a conversation, or when you are just going out, or when you are in your bath. Are you strong-minded enough to ignore it, to say to yourself, "Ah, well, it will all be the same in a hundred years' time"? Y ou are not. Y ou think there may be some important news or message for you. Have you never rushed dripping from the bath, or chewing from the table, or dazed from the bed, only to be told that you are a wrong number? Suppose you ignore the telephone when it rings, and suppose that, for once, somebody has an important message for you. I can assure you that if a message is really important it will reach you sooner or later. Think of the proverb: "Ill news travels apace." I must say good news seems to travel just as fast. And think of the saying: "The truth will out." It will.Perhaps, when you take off the receiver, you give your number or your name. But you don't even know whom you are giving it to! Perhaps you have been indiscreet enough to have your name and number printed in the telephone directory, a book with a large circulation, a successful book so often reprinted as to make any author envious, a book more in evidence than Shakespeare or the Bible, and found in all sorts of private and public places. It serves you right if you find it impossible to escape from some idle or inquisitive chatterbox, or from somebody who wants something for nothing, or from some reporter bent on questioning you about your own affairs or about the private life of some friend who has just eloped or met with a fatal accident.But, you will say, you need not have your name printed in the telephone directory, and you can have a telephone which is only usable for outgoing calls. Besides, you will say, isn't it important to have a telephone in case of sudden emergency — illness, accident or fire? Of course, you are right, but here in a thickly populated country like England one is seldom far from a telephone in case ofdreadful necessity.Is there any conclusion to be drawn from my obstinacy and wilfulness, my escapism, if you like to call it that? I think perhaps I had better try to justify myself by trying to prove that what I like is good. At least I have proved to myself that what many people think necessary is not necessary at all. I admit that in different circumstances — if I were a tycoon, for instance, or bedridden, I might find a telephone essential. But then if I were a secretary or taxi-driver I should find a typewriter or a car essential. Let me put it another way: there are two things for which the English seem to show particular aptitude: one is mechanical invention, the other is literature. My own business happens to be with the use of words but I see I must now stop using them. I have just been handed a slip of paper to say that somebody is waiting to speak to me on the telephone. I think I had better answer it. After all, one never knows, it may be something important.By William Plomer (abridged)TEXT IIHow to Cope with Y our TelephoneIt's one of the most useful things in the world when it's working properly. But as soon as anything goes wrong or you get a massive bill, it's not such a nice number. Actionwoman has some helpful hints.It's only 6 a. m. and the phone is ringing merrily downstairs. Y ou stumble out of bed and of course it's a wrong number.Well, there's not much you can do about that, but there are steps you can take if it happens again. For a start, if you keep getting wrong numbers your phone could be faulty. So you should get the line checked (dial 151) as soon as possible.On the other hand, putting out early morning calls is some people's idea of a joke. Most of us would take action if we received an obscene call, but this sort of early morning joker often gets away scot-free. While you might turn a deaf ear to it the first time, being bothered like this can be as irritating as getting a heavy breather on the line.It's a sad fact that the people most plagued by any kind of persistent caller are those who have made "news" for some reason — perhaps something as simple as writing a letter or putting an ad in the local paper. Or the phone directory may suggest that they're living on their own in that their name may have a Mrs. or Miss in front of it. That's why the police advise any woman in this situation to stick instead to initials only.If the call is obscene in any way, make a note of the time and then phone the police. If your caller simply likes getting people out of bed, you could still ask the police for their advice —once you've had the line checked, of course. Or get the Post Office to monitor your calls, but you'll probably have to pay £5 a quarter plus V A T (unless you have a legal case and the police have asked for it). This means the local operator would ask all callers who they were, giving you the choice of refusing or accepting the call.Or, free of charge, you can simply go ex-directory. And arrange for your number to be listed in special records used only by directory-enquiry operators and given to callers on request. In other words, your friends can still get hold of your number but it doesn't appear in the phone book. From "Actionwoman" column in the magazine Woman。
课程名称:大学英语授课年级:大学三年级授课班级:XX班课时:2课时教学目标:1. 通过本节课的学习,使学生了解西方国家的饮食文化及其对个人健康的影响。
2. 培养学生阅读理解能力,提高学生运用英语进行交流的能力。
3. 培养学生跨文化交际意识,增强学生的文化素养。
教学重点:1. 理解并掌握课文中的关键词汇、短语和句型。
2. 理解课文内容,了解西方国家的饮食文化及其对个人健康的影响。
教学难点:1. 理解课文中的长难句和复杂句型。
2. 分析课文中涉及的饮食文化现象,培养学生的跨文化交际意识。
教学过程:第一课时一、导入1. 教师简要介绍本节课的主题:西方国家的饮食文化。
2. 学生分享自己了解的西方国家的饮食文化。
二、阅读课文1. 学生阅读课文,完成课后练习题。
2. 教师讲解课文中的关键词汇、短语和句型。
三、课堂讨论1. 教师引导学生讨论以下问题:(1)西方国家的饮食文化有哪些特点?(2)饮食文化对个人健康有何影响?(3)我们应该如何借鉴西方国家的饮食文化?四、总结1. 教师总结本节课的学习内容,强调西方国家的饮食文化及其对个人健康的影响。
2. 学生回顾本节课所学内容,巩固所学知识。
第二课时一、复习导入1. 教师提问:上节课我们学习了哪些内容?2. 学生回答,教师点评。
二、阅读理解1. 学生阅读课文,完成课后练习题。
2. 教师讲解课文中的长难句和复杂句型。
三、课堂讨论1. 教师引导学生讨论以下问题:(1)如何判断一种饮食文化是否健康?(2)我们应该如何根据自己的体质选择适合自己的饮食?(3)在全球化背景下,如何传承和发扬我国优秀的饮食文化?四、总结1. 教师总结本节课的学习内容,强调饮食文化对个人健康的重要性。
2. 学生回顾本节课所学内容,巩固所学知识。
五、作业布置1. 完成课后练习题。
2. 收集有关我国饮食文化的资料,下节课进行分享。
教学反思:本节课通过阅读课文、课堂讨论等形式,使学生了解了西方国家的饮食文化及其对个人健康的影响。
教学目标:1. 学生能够理解并掌握本单元的中心思想和文章结构。
2. 学生能够运用新学的词汇和句型进行交流。
3. 学生能够提高阅读技巧,学会寻找关键词和句子。
4. 学生能够培养自主学习、自我探究的学习方式,激发学习潜能。
教学重点:1. 理解并掌握本单元的中心思想和文章结构。
2. 运用新学的词汇和句型进行交流。
3. 提高阅读技巧,学会寻找关键词和句子。
教学难点:1. 理解并掌握本单元的复杂句型和语法结构。
2. 在实际交流中灵活运用所学词汇和句型。
教学过程:一、导入1. 复习上节课所学内容,检查学生对上节课所学词汇和句型的掌握情况。
2. 通过提问的方式,引导学生对本节课的主题进行初步了解。
二、新课导入1. 教师展示本节课的课文,让学生阅读课文,了解文章大意。
2. 教师引导学生分析文章结构,找出文章的中心思想。
三、词汇教学1. 教师讲解本节课的生词,包括词义、用法和搭配。
2. 学生跟读、模仿,加深对生词的印象。
3. 学生进行词汇练习,巩固所学词汇。
四、语法教学1. 教师讲解本节课的语法知识点,如时态、语态、非谓语动词等。
2. 学生进行语法练习,巩固所学语法知识。
五、阅读教学1. 教师引导学生阅读课文,找出关键词和句子。
2. 学生分享阅读心得,讨论文章的主题和观点。
3. 教师点评学生的阅读理解,纠正错误。
六、写作教学1. 教师布置写作任务,要求学生运用所学词汇和句型进行写作。
2. 学生进行写作练习,教师巡视指导。
3. 学生展示自己的写作成果,教师点评并给予建议。
七、课堂小结1. 教师对本节课所学内容进行总结,强调重点和难点。
2. 学生回顾本节课所学内容,巩固知识。
八、课后作业1. 复习本节课所学词汇和语法知识。
2. 阅读课文,思考文章的主题和观点。
3. 完成课后练习,提高阅读和写作能力。
教学反思:本节课通过多种教学手段,帮助学生理解和掌握本单元的知识点。
在教学过程中,教师应关注学生的个体差异,因材施教,激发学生的学习兴趣,提高教学效果。
全新版大学英语第三册教案Unit7MakingaLivingUnit 7 Making a LivingObjectivesStudents will be able to:1. understand the main idea (Bill Porter the salesman will never give in) and structure of the text (4parts, 2 flashbacks);2. appreciate the characteristics of journalistic writing;3. grasp the key language points and grammatical structures in the text;4. conduct a series of reading, listening, speaking, and writing activities related to the theme of the unit.Time AllotmentPre-reading Tasks1. Tasks Ss the following questions on the song:—Why does Onetta think it worthwhile to work hard day after day?(People need her; some people care for her; she keeps her integrity by working hard.)— Would you rather have a low paid job that is interesting or a well-paid job that is boring? 2. Role play: Classroom salesman1) T lets Ss read the title of Text A, then announces that the class is to do a role-play. Onestudent will act as a salesperson. All other students will act as his / her potential customers. 2) T appoints a student with a relatively advanced level of English to act as the salesperson. He /She will leave the classroom, think of a product to sell, and plan his / her sales talk. The product should be relevant to campus life.3. T leads in to the text by saying: From the role-play we know the sale of goods is rather a difficult job. It is even more difficult for a handicapped person, like Bill Porter in Text A. (1 minutes)This article first appeared in a newspaper; therefore it carries many characteristics of journalistic writing.First of all, a journalist tries to be objective in reporting. As a result, third-person narrative is usually preferred over first-person narrative. Moreover, the Journalist would not make any comments to reveal his / her feelings, but simply give the facts.Secondly, an eye-catching beginning helps lure readers to linger more on the story out of an overwhelming number of stories offered by the day's newspaper. For example, at the beginning ofthis story, we learn that it takes our physically deformed hero great efforts to get up so as to do something important, yet what is this something? We are kept in suspense until the fourth paragraph.Thirdly, the vocabulary is simple, the sentences and paragraphs short, sometimes elliptical (see after-exercise on ellipsis). When need (for emphasis, to list a series of rapidly conducted activities, etc. ) arise, a paragraph is as short as one sentence.Lastly, conversations can be transcribed word for word if they illustrate the theme, like the one in the text between Bill Porter and his indecisive female customer.Cultural NotesSalesmanship: Sales promotion is an element of the marketing process that can close the sale of goods or services to a potential customer by providing the incentive to make a positive purchasing decision. Sales promotion, advertising, and salesmanship are the major techniques used in merchandising products to the public. Salesmanship often takes the form of a face-to-face encounter between the buyer and seller; the presentation is set up to convince customers that the product on sale is essential to their satisfaction. The lack of personal feedback between buyer and seller is sometimes considered a drawback of the advertising approach. Selling by telephone, although it is significantly less effective than personal selling, is still considered an important method of merchandising. In the 1980s, a growing promotional technique involved in-home shopping programs using cable television channels. In recent years with the help of the Internet online shopping is becoming popular.The traveling salesman appeared late in the 19th century both in Europe and in the U.S. The early itinerant peddler carried his goods on his back or on his horse, working his way from a port city through the hinterlands. With the coming of the railroad and the assurance given to sellers by new credit-reporting systems, salesmen with their sample cases moved across the land. Persuasive skill was less important in those days of unsatisfied demand, and orders were readily forth-coming. By 1900, however, with the increasing supply of manufactured goods, buyers became more discriminating in their purchases. Greater attention was given to training the sales force and to providing buyer incentives. The growth of industrialization and urban living led to the development of merchandising as a major business endeavor.The use of sales promotion practices experienced steady growth in the 20th century.The techniques of sales promotion are used both to motivate salespersons to improve their performance and to induce consumers to purchase goods and services. Although sales promotion works most closely with advertising, it is also related to other elements of marketing: production services, packaging, price, and distribution. At the manufacturing and wholesale levels of distribution, the methods used to motivate personnel to meet specific goals usually fall into two categories —sales incentive prizes (such as merchandise, travel, or cash awards) and sales contests. Both are based upon the salesperson reaching an objective above the normal sales quota.Consumer promotions encompass a wide variety of techniques, including sampling of goods or services, store redeemable "money-off” coupons to encourage the trial of products, special price-reduced packages, mail-in premium merchandise offers, cash or coupon refunds by mail, special product packaging, contests, and sweepstakes. During recessionary periods, when the demand for consumer expendable dollars becomes more competitive, there is greater participation in refund, coupon, and premium offers. More than half the households in the U.S. take advantage of some sales promotion offers each year.Sales promotion, now fully recognized as a vital element in the marketing mix, has become a multibillion dollar industry. In recent years, sales promotion expenditures have exceeded monies spent on advertising and there are strong indications that this pattern of growth will continue to maintain its economic edge.Language Study1. linger: 1) spend a long lime doing sth.Examples: My daughter used to linger long over her meal.There will be no time to linger—the press conference will begin in a few minutes.2) stay for a long time, esp. because one does not want to leaveExamples: It is a dreary little town where few people would choose to linger.He was still lingering around the stadium long after the game was over.2. scar: a mark left on the skin by a wound, bum, etc. after it has healedExamples: It’s easy to recognize the little boy because he has a scar on his left arm.The witness told the police that the criminal had a scar on his forehead.vt. leave a scar onExamples: The burns were so severe that he will be scarred for life.Her face was scarred by smallpox.3. So, too, do the voices of those who...: The voices of those who ... also echo in his soul.4. dignity: the quality of being worthy of honor or respectExamples: A physician shall be dedicated to providing competent medical service with compassion and respect for human dignity.Some think that cloned human beings will be deprived of freedom or dignity orpersonal identity.They hold on to the faith that the value of life depends on its dignity and not itssuccess.5. gain on: come closer to. esp. a rival or sth. pursuedExamples: Hurry up—they are gaining on us!She was gaining on her opponents throughout the race, but only overtook them at thevery end.6. kick up: (cause to) riseExamples: The horses kicked up a cloud of dust.The boys kicked up the leaves that lay thick upon the ground with the coming ofautumn.7. tilt: (cause to) move into a sloping positionExamples: The pilot can till the helicopter forward, backward, or to either side.In the northern hemisphere, the sun climbs high in the sky and the days are long insummer, when the northern end of the earth's axis is tilted toward the sun.n.Examples: The Leaning Tower of Pisa is renowned for its marked tilt.The amount of daylight in a day varies throughout the year, based on the tilt of Earth’saxis.8. lean: (cause to) be in a sloping position; bendExamples: He leaned his bike against the wall.She leaned over the bridge to look at the boats passing beneath it.a. producing little of value; containing little or no fatExamples: The company has apparently recovered from several lean years.The recession and lean stale budgets continued to trouble school officials.We like to eat very lean and tender meat.9. disorder: disturbance of the normal working of the body or mind; lack of orderExamples: Severe vitamin and mineral deficiencies can lead to mental disorders.Acupuncture is an ancient Chinese practice that treats disorders by inserting needlesunder the skin.The school authorities took immediate action to stop campus violence and disorder.10. transfer: move from one place to another (usu. used in the pattern: transfer sth. / sb. (from... to))Examples: Transferring Peter from T okyo to the Boston office was a smart idea.Power was transferred from the President to the Vice President while the Presidentreceived medical treatment.Commercial airports are designed to transfer passengers and freight to and fromaircraft.Credits earned at junior colleges could be transferred to another institution wherestudents could complete their final years of college.He was transferred from Crystal Palace to Arsenal for £ 2.5 million.11. apply for: make a formal request forExamples: I applied for five jobs before I was offered this one.According to the school regulations students will have to apply for permission tostudy abroad.12. representative: a person who represents othersExamples: Egypt, Israel, and the representatives of the Palestinian people will participate in negotiations on the resolution of the Palestinian problem.Representatives from more than 170 nations converged on Paris for the EarthSummit.Examples: Member nations of the UN pledge to settle their disputes peacefully and to refrain from using force.They have pledged not to dump hazardous wastes into the river.13. off balance: in an unsteady position or about to fallExamples: The motorcycle knocked him off balance and he fell down on the ground.The sudden pull threw me off balance.14. territory: land a country controls or ownsExamples: The government denies that any of its territory is under rebel control.A country’s embassy in a foreign country is considered its own territory.15. on the phone: be talking to sb. using the phoneExamples: Please wait outside for a moment; the manager is on the phone.She is always on the phone, wanting to know what her husband has been up to.16. register: 1) be recognized or noted mentallyExamples: On occasions what I said didn't register in my daughter's brain.The professor's name didn't register with the students.2) record a name, an event, etc. for official purposesExamples: The new students were told that they must register with the University before they could claim their grants.The newly purchased apartment is registered in her name, not her husband's.17. profitable: bringing profit or advantageExamples: The trading department of the investment bank buys and sells securities when profitable opportunities arise.Based in New York City, Random House owns many of the most prestigious andprofitable book publishing companies in the United States.The trade of opium, a highly profitable product for British merchants andeventually an illegal import into China, led to the Opium Wars.I didn't find the talk very profitable. On the contrary, I thought it was nonsense.18. off one's feet: no longer standingExamples: After the operation the old man had to stay off his feetThe doctor checked his left foot carefully and said he would have to stay off his feet 35. 19. be laid up (with): stay in bed, be unable to work, etc.Examples: Our math teacher has been laid up in bed with acute flu for a week.The football player was laid up with a twisted knee.20. go off: (of electric power, a light, etc.) stop functioning or operatingExamples: All the lights suddenly went off and the stadium was plunged into darkness.I didn't sleep well last night as all the heating went off.Post-reading Tasks1. Group discussion1) What has Bill Porter been struggling for all his life? Do you think it is worth his efforts?2) How do you feel about Bill Porter? Why?3) What characteristics of journalistic writing do you find in this article?2. T guides Ss through some after-text exercises and checks on Ss’ home reading (Text B).3. Essay writingT asks Ss to write an essay entitled Self-support Experience。
Unit 7 Making a LivingText A Life of a SalesmanPart II Text AContent Questions1.A surgeon’s scar cuts across his lower back. The fingers on his right hand are so twisted that he can’t tie his shoes. His mother’s challenges and the voices of those who believed him stupid, incapable of living independently keep him going on.2.He is a door-to-door salesman. His weapons are: dark slacks, blue shirt and matching jacket, brown tie, tan raincoat, hat and a briefcase.3.He is afraid that someone will steal his briefcase. He was different in that cerebral palsy affected his speech, hands and walk.4.First a school for the disabled and then Lincoln High School, where he was placed in a class for slow kids.5.She was certain that he could rise above his limitations.6.He applied for a salesman’s job.7.With his mother setting up a meeting with a Watkins representative, as well as by his own persistence.8.He lacked confidence. It took him quite a while to have the courage to ring the first doorbell. 9.He keeps coming back until the customer buys. He tells himself not to worry if hid day has not turned out to be profitable.10.Because he was laid up for five months after band surgery and couldn’t work.11.Like a home of the past era. He leads a solitary life.12.No, he doesn’t. Because he lives a life of dignity.Vocabulary:1) disabled 2) impatient 3) solitary 4) crushed5) feel like 6) lashed 7) echoing 8) paused9) betrayed 10) laundry 11) section 12) tilted2.1) cared for 2) hang on3) was laid up with 4) are gaining on5) kicked up 6) went off7) drop ... off 8)straighten out3.1) … sometimes didn't register with her.2)… in disorder, drawers pulled out, shoes and boots scattered.3)… was transferred from Father's account to my account.4)… a pledge to contribute 1000,000dollars to the Children in Needed charity campaign.5)… the most profitable business in that province.4. 1) gaining on; off balance; was laid up in; scar on2) a cripple\ crippled ; surgery , limitations, in literature.3) commission ; on the phone ; his territory ; never registers withII. Usage1.I never did go over these books, although I probably should have.2.I know this is a personal question. You don't have to answer me if you don't want to.3.I think this topic should have attracted far more attention from philosophers than it has.4."I think you're right." — "I'm sure I am."5."He thought that the condition was hereditary in his case." —"Well, it might be."6."Sugar?" ---- "No. Maybe next time."7.The house is only a building. It is a place to live, nothing more.8.DIANE: You didn't! Tell me you didn't! FATHER: Oh, yes.Anything for my children.III. Word Family1.1) bored 2) boredom3) bored 4) boringly5) boring2. 1) encouraged 2) encouragingly3) encouraging 4) encouragement3. 1) frozen 2) freeze3) freezing 4) freezer5) freezeComprehensive ExercisesI Cloze1. Text-related1) off … feet 2) signature 3) commission 4) on the phone5) laid up 6) surgery 7) territory 8) disorder9) applying for 10) dignity2. Theme-related1)didn’t 2) read 3) come 4) money5) because 6) earning 7) doing 8) own 9) obviously 10) valueII. TranslationI. I grew terribly scared when I heard sound of footsteps echoing round the hallway atmidnight yesterday.2. The name-brand sports shoes are guaranteed for 12months.3. Snowstorms threw communications and transportation into disorder.4.I’ve been suffering a lot of stress from work lately, I feel like taking a vacation atthe seaside.5. Living in an apartment is all right, but it has its limitations--- for example, you don’thave your own gardens.6. Tom was born a cripple, with one of his lower limbs useless. Early in his childhood, he learned that unless he so exerted himself as to rise above his limitations, he could not earn a living, and unless he succeeded in making a living on his own, he could not win/gain the respect of others. That was the price he had to pay for his dignity as a human being.Tom applied for numerous jobs, only to be turned down, before he finally got one as a delivery boy for a Pizza Hut. He then worked as a sales representative for a sportswear company in a territory no one else would want. Today he owns a fairly profitable retail shop in his hometown, and hires several people to work for him.Part III TextBComprehension Check1. c 3. a 5. d2. d 4. d 6. bTranslation1.当时我俩并未意识到这一点,但那就是我们之间开始拉开距离的日子,是开始在家庭内部重新界定劳动者的意义的日子。
河北传媒学院授课教案教学内容与步骤:warm up (口语交流与单词游戏导入课堂) 5分Part I 单词学习:目的:为课文学习准备步骤:熟读—精讲-巩固练习-小结—作业方法:多媒体辅助讲解游戏重点词汇:Words and Phrases:方法: Talk in groups, Use task-based language teaching method, communicative approach and total physical response method.1) turn out : happen to be , or prove to beAs it turned out, it is not necessary for us to worry about them to such a terrible degree.2)understate: say that something is less important ,serious than it really is3)on the subject of : in talking aboutHe is not insterested in anything except on the subject of music.4)in high gear: do something with great effort or energyThe student is always in high gear in both study and work.5)claw one’s way: try very hard to reach a place or position, using a lot of effort and determination6)bat out: produce or do something quickly构词法:复合名词的构成方式;Part II 课文学习I. Section A: Bill GatesTeaching Objectives:To know the meaning and usage of some important words, phrases and patternsTo be familiar with the writing skills of the text and make use of it in writingStep 1 GreetingsGreet the whole class as usual.Step 2. Review1. Ask students some words to review the last lesson(show them on the screen).2. Check the homeworkStep 3. Lead-in and preparation for readingShow the Ss some pictures and let them talk to each other about the topic on the screen.1. Where does Gates’ success come from?His personality : intelligent , energetic and competitive (Para 2)2. What distinguishes the Gates’ style ?His time management skills. (Para 3)3. What are the three major methods that Gates uses to run his company?Sends out a hundred e-mail messages or more a day (and night); meets with the top managers about every month; holds two or three small review meetings a day with teams of people who work hard creating the company’s various products (Para 6)4. Who is the co-founder of microsoft? How does the writer describe him?Paul Allen , a dreamy visionary (para 8)5. What does Gates plan for the future?He hopes to be running Microsoft for another 10 years and then promises to focus intensely on his family and give his money away. (para 12)Step 4. Fast readingAsk the Ss to read the passage as quickly as they can and to answer the questions on the screen. Let them get the main idea of each paragraph and make clear about the text structure.Text structure: ( structured writing )Purpose: Improve the students’ reading and writing ability and understand the general idea of each paragraph.Method: Read the text individually and talk in groups; Use task-based language teaching method, reading approach, communicative approach and total physical response method.Step 5. Preparation for details of the text on the screenSs are required to look at the words and Phrases on the screen and give a brief presentation in class.Step 6. Intensive readingSs are asked to read the passage carefully again and answer some detailed questions on the screen. During the reading, there is an explanation for the following points:Language Points:1.Without a doubt, Bill Gates belongs in the same class as Thomas Edison, Alexander Graham Bell, and other great minds who changed the world. (para 1)Meaning: undoubtedly, Bill Gates is one of greatest men , such as Thomas Edison and Elexander Graham Bell, who changed the world.belong in : be in the proper position or place .2.Gates success stems from his personality : unbelievable and at times frightening blend of high-voltage brilliance,drive and competitiveness.(para 2)Meaning: Gates’success mainly comes from his personality: his intelligence, his energy and his competition which make us feel incredible and shocking.stem from: be caused by something or develop as a result of something3.The schedule he keeps is one hint as to what he expects from his employees.(para 2) Meaning: Even from his schedule one can know that what he expects his worker to do.As to: on ,concerning, in terms of ,about***4.”You had better just adjust to it becau se there is no use trying to beat him.” (para.7) Meaning: You had better get used to it because trying to beat him is useless.Pay attention to the sentence pattern “There is no use doing something.” Similar patterns include : There/ It is no good /sense/point/doing something . For example:It is no use talking to him.和他谈没有用。
教师学科教案[ 20 – 20 学年度第__学期]任教学科:_____________任教年级:_____________任教老师:_____________xx市实验学校Unit 7 Future living教案ObjectivesLanguage focus:Will there be stairs?Yes, there will./No, there won’t.Will the robot clean the lamps?Yes, it will./No, it won’t. There will be lamps.Topic vocabulary:future living, lab, lamp, vase, sofa, radio, DVDS, a DVD player, telephone, stairs, upstairs, downstairs.Task objectives:1. Understand simple questions in class2. Participate in simple role-plays3. Describe objects in complete sentences4. Write simple expositionsKey Points:Can listen, say, read and write the new words.Difficult Points:Be able to use the sentence patterns freely.ProcedurePeriod 1Step 1 Presentation & Practice1. Teach the spelling, pronunciation and meaning of the new words.2. Teach and explain the sentence patterns.3. Use the sentence patterns to practice the new words.Step 2 Consolidation & Extension1. Say something about the words and the sentences, let the pupils say, read and write them.2. Arrange a matching game.3. Ask the pupils to use the sentence patterns to make some sentences.Step 3 Summing up & Homework1. Ask the pupils to read out the words we learnt today.2. Ask the pupils to introduce their ways to remember the words.3. Assign homework assignment.Step 4 Writing on boardlamp vase sofa radio DVDS What’s new in your lab?a DVD player There’s … / There are ….telephone stairs upstairs downstairsPeriod 2Step 1 Presentation & Practice1. Teach and explain the sentence patterns.2. Ask the pupils to pay attention to some new words.3. Show Transparency and play the Pupil’s Book Cassette.Step 2 Consolidation & Extension1. Ask the pupils to act out the dialogues.2. Ask the pupils to finish other pictures, through saying and writing the sentences.3. Ask the pupils to make some dialogues, according to the sentence patterns. Step 3 Summing up & Homework assignment.1. Ask a pupil to be a teacher to sum up what we learnt in this period.2. Assign homework assignment.Step 4 Writing on boardThere will be ___.Will there be ___?Yes, there willNo, there w on’t.Period 3Step 1 Presentation & Practice1. Teach and explain the sentence patterns.2. Ask the pupils to pay attention to some new words.3. Show Transparency and play the Pupil’s Book Cassette.Step 2 Consolidation & Extension1. Ask the pupils to act out the dialogues.2. Ask the pupils to finish other pictures, through saying and writing the sentences.3. Ask the pupils to make some dialogues, according to the sentence patterns.Step 3 Summing up & Homework assignment1. Ask a pupil to be a teacher to sum up what we learnt in this period.2. Assign homework.Step 4 Writing on boardWill the robot ___ ___ ___?Yes, it will.No, it won’t.Period 4Step 1 Presentation & Practice1. Point to the characters in the pictures and read their speech bubbles aloud.2. Play the Pupil’s Book Cassette for the pupils and ask them to say the se ntences after the cassette.3. Ask the pupils to role-play the story in groups.Step 2 Consolidation & Extension1. Use Story cards to revise sequence and language of the story.2. Ask the pupils to make a story like Part C.3. Ask the pupils to read the story again.Step 3 Summing up & Homework assignment1. We’ve learned a story today.2. Assign homework.Step 4 Writing on board--Can we go there for our next holiday?--Sure.。
Unit 7Making a livingⅠ. Suggested Teaching PlanStudents will be able to:1.understand the main idea (Bill Porter the salesman will never give in) and structure of the text (4 parts, 2flashbacks);2.appreciate the characteristics of journalistic writing;3.grasp the key language points and grammatical structures in the text;4.conduct a series of reading, listening, speaking, and writing activities related to the theme of the unit.1.T asks Ss the following questions on the song: (5 minutes)—Why does Onetta think it worthwhile to work hard day after day? (People need her; some people care for her; she keeps her integrity by working hard.)—Would you rather have a low paid job that is interesting or a well-paid job that is boring?2. Role play: Classroom salesman (25 minutes)1)T lets Ss read the title of Text A, then announces that the class is to do a role-play. One student will act asa salesperson. All other students will act as his / her potential customers.2)T appoints a student with a relatively advanced level of English to act as the salesperson. He / She willleave the classroom, think of a product to sell, and plan his / her sales talk. The product should be relevant to campus life.3)After the salesperson leaves the classroom, T selects several Ss at random. Only they can buy from thesalesperson. All other Ss must come up with an excuse not to buy.4)T invites the salesperson back into the classroom. He / she has 10 minutes to close a deal.5)Ss discuss with their neighbors the qualities of a good salesperson.3. T leads in to the text by saying: From the role-play we know the sale of goods is rather a difficult job. It iseven more difficult for a handicapped person, like Bill Porter in Text A. (1 minutes)1. Text structure (9 minutes)1) Ss scan the text to see if there is any natural division of parts in the text. (Asterisks divide the text into 4parts.)2)Ss read the first paragraph of each part, locate the time words or references to time. (They are: 5:45,7:45, “This is the moment he’s been preparing for since 5:45 a.m.”, after 7 p.m.)3)By then Ss will realize that the text is about a typical day of salesman Bill Porter.2.T explains language points in Parts I - II and gives Ss practice (see Language Study).(25 minutes)3.Ss re-read Parts I - II to find a flashback. Then, by reading the sentences preceding and following theflashback, they will see how skillfully it is woven into the narration. (10 minutes)4.T explains language points in Parts Ⅲ-Ⅳand gives Ss practice (see Language Study).(35 minutes)5.Ss re-read Parts III —IV to find another flashback. Then, by reading the sentences preceding andfollowing the flashback, they will see how skillfully it is woven into the narration. (10 minutes)1. Group discussion (25 minutes)1) Ss form groups to discuss the following questions:—What has Bill Porter been struggling for all his life? Do you think it is worth his efforts?—How do you feel about Bill Porter? Why?—What characteristics of journalistic writing do you find in this article?2)Some groups report to class.3)T explains in more detail the characteristics of journalistic writing (see Text Analysis).2.T guides Ss through some after-text exercises. (30 minutes)3.T checks on Ss’ home reading (Text B). (3 minutes)4.Ss do Part IV: Theme-Related Language Learning Tasks. (1 period)5.T asks Ss to prepare for the next unit: (2 minutes)1)do the pre-reading task;2)preview Text A.Ⅱ.Text AnalysisThis article first appeared in a newspaper; therefore it carries many characteristics of journalistic新疆医科大学外语教研室全新版大学英语三册教案Unit 7writing.First of all, a journalist tries to be objective in reporting. As a result, third-person narrative is usually preferred over first-person narrative. Moreover, the journalist would not make any comments to reveal his / her feelings, but simply give the facts.Secondly, an eye-catching beginning helps lure readers to linger more on the story out of an overwhelming number of stories offered by the day’s newspaper. For example, at the beginning of this story, we learn that it takes our physically deformed hero great efforts to get up so as to do something important, yet what is this something? We are kept in suspense until the fourth paragraph.Thirdly, the vocabulary is simple, the sentences and paragraphs short, sometimes elliptical (see after-text exercise on ellipsis). When needs (for emphasis, to list a series of rapidly conducted activities, etc.) arise, a paragraph is as short as one sentence.Lastly, conversations can be transcribed word for word if they illustrate the theme, like the one in the text between Bill Porter and his indecisive female customer.Ⅲ. Cultural Notes1. Salesmanship: Sales promotion is an element of the marketing process that can close the sale of goods or services to a potential customer by providing the incentive to make a positive purchasing decision. Sales promotion, advertising, and salesmanship are the major techniques used in merchandising products to the public. Salesmanship often takes the form of a face-to-face encounter between the buyer and seller; the presentation is set up to convince customers that the product on sale is essential to their satisfaction. The lack of personal feedback between buyer and seller is sometimes considered a drawback of the advertising approach. Selling by telephone, although it is significantly less effective than personal selling, is still considered an important method of merchandising. In the 1980s, a growing promotional technique involved in-home shopping programs using cable television channels. In recent years with the help of the Internet online shopping is becoming popular.The traveling salesman appeared late in the 19th century both in Europe and in the U.S. The early itinerant peddler carried his goods on his back or on his horse, working his way from a port city through the hinterlands. With the coming of the railroad and the assurance given to sellers by new credit-reporting systems, salesmen with their sample cases moved across the land. Persuasive skill was less important in those days of unsatisfied demand, and orders were readily forthcoming. By 1900, however, with the increasing supply of manufactured goods, buyers became more discriminating in their purchases. Greater attention was given to training the sales force and to providing buyer incentives. The growth of industrialization and urban living led to the development of merchandising as a major business endeavor. The use of sales promotion practices experienced steady growth in the 20th century.The techniques of sales promotion are used both to motivate salespersons to improve their performance and to induce consumers to purchase goods and services. Although sales promotion works most closely with advertising, it is also related to other elements of marketing: production services, packaging, price, anddistribution. At the manufacturing and wholesale levels of distribution, the methods used to motivate personnel to meet specific goals usually fall into two categories — sales incentive prizes (such as merchandise, travel, or cash awards) and sales contests. Both are based upon the salesperson reaching an objective above the normal sales quota.Consumer promotions encompass a wide variety of techniques, including sampling of goods or services, store redeemable “money-off’ coupons to encourage the trial of products, special price-reduced packages, mail-in premium merchandise offers, cash or coupon refunds by mail, special product packaging, contests, and sweepstakes. During recessionary periods, when the demand for consumer expendable dollars becomes more competitive, there is greater participation in refund, coupon, and premium offers. More than half the households in the U.S. take advantage of some sales promotion offers each year.Sales promotion, now fully recognized as a vital element in the marketing mix, has become a multibillion dollar industry. In recent years, sales promotion expenditures have exceeded monies spent on advertising and there are strong indications that this pattern of growth will continue to maintain its economic edge.Ⅳ. Language Study1. linger: 1) spend a long time doing sth.Examples: My daughter used to linger long over her meal.There will be no time to linger—the press conference will begin in a few minutes.2) stay for a long time, esp. because one does not want to leaveExamples:It is a dreary little town where few people would choose to linger.He was still lingering around the stadium long after the game was over.2. scar: a mark left on the skin by a wound, burn, etc. after it has healedExamples:It’s easy to recognize the little boy because he has a scar on his left arm.The witness told the police that the criminal had a scar on his forehead.vt. leave a scar onExamples: The burns were so severe that he will be scarred for life.Her face was scarred by smallpox.3.So, too, do the voices of those who...: The voices of those who ... also echo in his soul.4.dignity: the quality of being worthy of honor or respectExamples: A physician shall be dedicated to providing competent medical service with compassion and respect for human dignity.Some think that cloned human beings will be deprived of freedom or dignity or personalidentity.They hold on to the faith that the value of life depends on its dignity and not its success.5. cripple: 1) cause to become unable to move or walk properly新疆医科大学外语教研室全新版大学英语三册教案Unit 7 Examples:At the beginning of the year 2000 crippled children were on state lists to receive care.Peter’s father was crippled by a stroke.2) damage or harm (sb./sth.) seriouslyExamples: Shootings and robberies of tourists over the past several years had crippled the tourist industry in Miami. The terrorists’ attack has not crippled the US economy.6. betray: show a lack of loyalty to; give or show (sb. / sth.) to an enemyExamples:According to the Gospels of Matthew and Mark, greed made Judas betray Jesus to the chief priest for 30 pieces of silver.He was accused of betraying his country during the war.It turned out that he was an informer, and, betrayed the plan to the Germans.7.gain on: come closer to, esp. a rival or sth. pursuedExamples: Hurry up — they are gaining on us!She was gaining on her opponents throughout the race, but only overtook them at the veryend.8. tremble: shake from cold, fear, weakness, etc.Examples: Her hands grew very cold and trembled so that she could hardly hold the flag.Madison was extremely pale and trembled excessively as he began his inaugural address.For much of the day the pavements tremble from the weight of passing traffic.9. kick up: (cause to) riseExamples: The horses kicked up a cloud of dust.The boys kicked up the leaves that lay thick upon the ground with the coming of autumn.10. tilt: (cause to) move into a sloping positionExamples: The pilot can tilt the helicopter forward, backward, or to either side.In the northern hemisphere, the sun climbs high in the sky and the days are long in summer,when the northern end of the earth’s axis is tilted toward the sun.n.Examples: The Leaning Tower of Pisa is renowned for its marked tilt.The amount of daylight in a day varies throughout the year, based on the tilt of Earth’saxis.11. lean: (cause to) be in a sloping position; bendExamples: He leaned his bike against the wall.She leaned over the bridge to look at the boats passing beneath it.a. producing little of value; containing little or no fatExamples: The company has apparently recovered from several lean years.The recession and lean state budgets continued to trouble school officials.We like to eat very lean and tender meat.12. delivery: 1) the process of birthExamples: Women who do manual work have easy deliveries. In the end, it was an easy delivery: a fine baby boy.2) the delivering of letters, goods, etc.Examples: Federal Express Corporation provide rapid delivery of packages, letters, and other shipments within the United States and worldwide.Most newspapers offer home delivery.13. section: any of the parts into which sth. is dividedExamples: This article consists of ten major sections.Newspapers typically have sections for local news, sports, arts and entertainment, business,and classified advertising.14. disorder: disturbance of the normal working of the body or mind; lack of orderExamples: Severe vitamin and mineral deficiencies can lead to mental disorders.Acupuncture is an ancient Chinese practice that treats disorders by inserting needles under theskin.The school authorities took immediate action to stop campus violence and disorder.15. transfer: move from one place to another (usu. used in the pattern: transfer sth. / sb. (from...to))Examples: Transferring Peter from Tokyo to the Boston office was a smart idea.Power was transferred from the President to the Vice President while the President receivedmedical treatment.Commercial airports are designed to transfer passengers and freight to and from aircraft.Credits earned at junior colleges could be transferred to another institution where studentscould complete their final years of college.He was transferred from Crystal Palace to Arsenal for £ 2.5 million.16. limitation: lack of abilityExamples: Electric cars could travel only a short distance before they needed recharging, due to the limitations of battery technology.Acupuncture is good for some medical conditions but it has its limitations.As a student he recognized his limitations, but did little to improve himself.17. apply for: make a formal request forExamples: I applied for five jobs before I was offered this one.According to the school regulations students will have to apply for permission to studyabroad.18. representative: a person who represents othersExamples: Egypt, Israel, and the representatives of the Palestinian people will participate in negotiations on the resolution of the Palestinian problem.Representatives from more than 170 nations converged on Paris for the Earth Summit.19. literature: 1) printed material used to advertise or promote a product新疆医科大学外语教研室全新版大学英语三册教案Unit 7 Examples: My friend is sending me literature from two other companies that provide a similar service.There is quite a lot of literature available on the history of computers.2) writings that are valued as works of artExamples: Many readers consider the novel the most flexible type of literature.The graduate school offers ma ster’s or doctoral degree programs for advanced study insuch liberal arts and science fields as history, chemistry, physics, and literature.20. pledge: a solemn promiseExamples: They made a pledge to accomplish the task.The boy made a pledge to get st raight A’s at the end of the semester.vt.Examples: Member nations of the UN pledge to settle their disputes peacefully and to refrain from using force.They have pledged not to dump hazardous wastes into the river.21. retail: the practice of selling goods in small quantities to the general publicExamples: Wal-Mart is a company that operates a variety of retail chain stores.Department stores refer to large retail stores selling many different kinds of merchandisearranged in separate departments.22. transit: passage through or across; a system of urban public transportationExamples: Our fleet made the transit through the Panama Canal without any difficulty.The president wants to improve the nation’s highways and mass transit systems.23. strain: injure (the body or the part of it) or make it weak by too much effortExamples: Swimming does not strain joints and connective tissue as much as many other forms of exercise.He strained his back when he removed the piano with his friends.n. a severe demand on mental or physical strength, resources, abilities, etc. (followed by on) Examples: Some young white collar workers are complaining about their job strain.She has been under terrible strain since her company was bankrupted.The vast expansion in college education is putting an enormous strain on the system. eless: not fulfilling the intended purposeExamples: Preventing the country from purchasing oil crippled its army and made its navy and air force completely useless.Overpopulation and overcropping are turning approximately 14 million acres a year offormerly fertile land into barren and economically useless wasteland.25. limb: a leg or an arm; a large branch of a treeExamples: The small size and weight of dogs’ feet and limbs require less energy to move.No attempt should be made to move broken limbs until medical help arrives.The flag was hanging from the limb of a big tree.26. off balance: in an unsteady position or about to fallExamples: The motorcycle knocked him off balance and he fell down on the ground.The sudden pull threw me off balance.27. territory: land a country controls or ownsExamples: The government denies that any of its territory is under rebel control.A country’s embassy in a foreign country is considered its own territory.28. on the phone: be talking to sb. using the phoneExamples: Please wait outside for a moment; the manager is on the phone.She is always on the phone, wanting to know what her husband has been up to.29. register: 1) be recognized or noted mentallyExamples: On occasions what I said didn’t register in my daughter’s brain.The professor’s name didn’t register with the students.2) record a name, an event, etc. for official purposesExamples: The new students were told that they must register with the University before they could claim their grants.The newly purchased apartment is registered in her name, not her husband’s.30. laundry: clothes or sheets, etc. that have been or need to be washedExamples: The new model washing machine offers numerous settings for washing different types and quantities of laundry.A good deal of laundry had accumulated during the past two weeks, as our washing machinedidn’t work.31. profitable: bringing profit or advantageExamples: The trading department of the investment bank buys and sells securities when profitable opportunities arise.Based in New Y ork City, Random House owns many of the most prestigious and profitablebook publishing companies in the United States.The trade of opium, a highly profitable product for British merchants and eventually an illegalimport into China, led to the Opium Wars.I didn’t find the talk very profitable. On the contrary, I thought it was nonsense.32. off one’s feet: no longer standingExamples: After the operation the old man had to stay off his feet.The doctor checked his left foot carefully and said he would have to stay off his feet forabout two weeks.mission: money paid to sb. for selling goods which increases with the quantity of goods soldExamples: If a salesperson is paid on commission, the amount they receive depends on the amount they sell.Peter gets 10% commission on every photocopier he sells.新疆医科大学外语教研室全新版大学英语三册教案Unit 734. surgery: treatment of injuries or diseases by cutting or removing parts of the bodyExamples:People have practiced surgery since ancient times, but it did not become a respected science the 19th cent the 19th century.Surgery is the fastest and most effective treatment for tumors that are detected early. 35. be laid up (with): stay in bed, be unable to work, etc.Examples: Our math teacher has been laid up in bed with acute flu for a week.The football player was laid up with a twisted knee.36. signature:a person’s name written by herself or himselfExamples: In law, signatures are put at the end of a legal instrument to show that it is valid.A testator unable to write may make an X, and such a mark is considered a valid signature.37. in time: punctually, not too late; eventuallyExamples:The couple have just arrived in time for lunch.She set the alarm so she would wake up in time to go to school.38. go off: (of electric power, a light, etc.) stop functioning or operatingExamples: All the lights suddenly went off and the stadium was plunged into darkness.I didn’t sle ep well last night as all the heating went off.。
(全新版)第三册电子教案Unit Four THE WATERY PLACEI. Teaching objectivesStudents will be able to :1.understand the main idea ( to be found in Part I) and structureof the text ( narration in time sequence);2.appreciate the difference between formal speech andinformation speech;3.grasp the key language points and grammatical structures inthe text;4.conduct a series of reading, listening, speaking, and writingactivities related to the theme of the unit.II. Text SummaryThe text tells of a stupid error which results in a discouraging thing that no extraterrestrials will ever land on the Earth. The story begins with the introduction of he character of Bart Cameron, the Sheriff at Twin Gulch, Idacho, who is a quick-tempered and impatient person. On that special day, April 14, 1956, the author sees the flying saucer. But just because of the extraterrestrials’ too formal English and Bart’s too bad mood that day, Bart Cameron misunderstands the extraterrestrials once and time again . Finally , they fly back to Venus. Therefore we课文概述文章讲述了由于一个愚蠢的错误导致再无外星人光顾地球的故事。
教师学科教案[ 20 – 20 学年度第__学期]任教学科:_____________任教年级:_____________任教老师:_____________xx市实验学校Unit 7 Making a LivingObjectivesStudents will be able to:1. understand the main idea (Bill Porter the salesman will never give in) and structure of the text (4parts, 2 flashbacks);2. appreciate the characteristics of journalistic writing;3. grasp the key language points and grammatical structures in the text;4. conduct a series of reading, listening, speaking, and writing activities related to the theme of the unit.Time AllotmentPre-reading Tasks1. Tasks Ss the following questions on the song:— Why does Onetta think it worthwhile to work hard day after day?(People need her; some people care for her; she keeps her integrity by working hard.)— Would you rather have a low paid job that is interesting or a well-paid job that is boring? 2. Role play: Classroom salesman1) T lets Ss read the title of Text A, then announces that the class is to do a role-play. Onestudent will act as a salesperson. All other students will act as his / her potential customers. 2) T appoints a student with a relatively advanced level of English to act as the salesperson. He /She will leave the classroom, think of a product to sell, and plan his / her sales talk. The product should be relevant to campus life.3. T leads in to the text by saying: From the role-play we know the sale of goods is rather a difficult job. It is even more difficult for a handicapped person, like Bill Porter in Text A. (1 minutes)This article first appeared in a newspaper; therefore it carries many characteristics of journalistic writing.First of all, a journalist tries to be objective in reporting. As a result, third-person narrative is usually preferred over first-person narrative. Moreover, the Journalist would not make any comments to reveal his / her feelings, but simply give the facts.Secondly, an eye-catching beginning helps lure readers to linger more on the story out of an overwhelming number of stories offered by the day's newspaper. For example, at the beginning of this story, we learn that it takes our physically deformed hero great efforts to get up so as to do something important, yet what is this something? We are kept in suspense until the fourthparagraph.Thirdly, the vocabulary is simple, the sentences and paragraphs short, sometimes elliptical (see after-exercise on ellipsis). When need (for emphasis, to list a series of rapidly conducted activities, etc. ) arise, a paragraph is as short as one sentence.Lastly, conversations can be transcribed word for word if they illustrate the theme, like the one in the text between Bill Porter and his indecisive female customer.Cultural NotesSalesmanship: Sales promotion is an element of the marketing process that can close the sale of goods or services to a potential customer by providing the incentive to make a positive purchasing decision. Sales promotion, advertising, and salesmanship are the major techniques used in merchandising products to the public. Salesmanship often takes the form of a face-to-face encounter between the buyer and seller; the presentation is set up to convince customers that the product on sale is essential to their satisfaction. The lack of personal feedback between buyer and seller is sometimes considered a drawback of the advertising approach. Selling by telephone, although it is significantly less effective than personal selling, is still considered an important method of merchandising. In the 1980s, a growing promotional technique involved in-home shopping programs using cable television channels. In recent years with the help of the Internet online shopping is becoming popular.The traveling salesman appeared late in the 19th century both in Europe and in the U.S. The early itinerant peddler carried his goods on his back or on his horse, working his way from a port city through the hinterlands. With the coming of the railroad and the assurance given to sellers by new credit-reporting systems, salesmen with their sample cases moved across the land. Persuasive skill was less important in those days of unsatisfied demand, and orders were readily forth-coming. By 1900, however, with the increasing supply of manufactured goods, buyers became more discriminating in their purchases. Greater attention was given to training the sales force and to providing buyer incentives. The growth of industrialization and urban living led to the development of merchandising as a major business endeavor. The use of sales promotion practices experienced steady growth in the 20th century.The techniques of sales promotion are used both to motivate salespersons to improve their performance and to induce consumers to purchase goods and services. Although sales promotion works most closely with advertising, it is also related to other elements of marketing: production services, packaging, price, and distribution. At the manufacturing and wholesale levels of distribution, the methods used to motivate personnel to meet specific goals usually fall into two categories —sales incentive prizes (such as merchandise, travel, or cash awards) and sales contests. Both are based upon the salesperson reaching an objective above the normal sales quota.Consumer promotions encompass a wide variety of techniques, including sampling of goods or services, store redeemable "money-off” coupons to encourage the t rial of products, special price-reduced packages, mail-in premium merchandise offers, cash or coupon refunds by mail, special product packaging, contests, and sweepstakes. During recessionary periods, when the demand for consumer expendable dollars becomes more competitive, there is greater participation in refund, coupon, and premium offers. More than half the households in the U.S. take advantage of some sales promotion offers each year.Sales promotion, now fully recognized as a vital element in the marketing mix, has become a multibillion dollar industry. In recent years, sales promotion expenditures have exceeded monies spent on advertising and there are strong indications that this pattern of growth will continue to maintain its economic edge.Language Study1. linger: 1) spend a long lime doing sth.Examples: My daughter used to linger long over her meal.There will be no time to linger—the press conference will begin in a few minutes.2) stay for a long time, esp. because one does not want to leaveExamples: It is a dreary little town where few people would choose to linger.He was still lingering around the stadium long after the game was over.2. scar: a mark left on the skin by a wound, bum, etc. after it has healedExamples: It’s easy to recognize the little boy because he has a scar on his left arm.The witness told the police that the criminal had a scar on his forehead.vt. leave a scar onExamples: The burns were so severe that he will be scarred for life.Her face was scarred by smallpox.3. So, too, do the voices of those who...: The voices of those who ... also echo in his soul.4. dignity: the quality of being worthy of honor or respectExamples: A physician shall be dedicated to providing competent medical service with compassion and respect for human dignity.Some think that cloned human beings will be deprived of freedom or dignity orpersonal identity.They hold on to the faith that the value of life depends on its dignity and not itssuccess.5. gain on: come closer to. esp. a rival or sth. pursuedExamples: Hurry up—they are gaining on us!She was gaining on her opponents throughout the race, but only overtook them at thevery end.6. kick up: (cause to) riseExamples: The horses kicked up a cloud of dust.The boys kicked up the leaves that lay thick upon the ground with the coming ofautumn.7. tilt: (cause to) move into a sloping positionExamples: The pilot can till the helicopter forward, backward, or to either side.In the northern hemisphere, the sun climbs high in the sky and the days are long insummer, when the northern end of the earth's axis is tilted toward the sun.n.Examples: The Leaning Tower of Pisa is renowned for its marked tilt.The amount of daylight in a day varies throughout the year, based on the tilt of Earth’saxis.8. lean: (cause to) be in a sloping position; bendExamples: He leaned his bike against the wall.She leaned over the bridge to look at the boats passing beneath it.a. producing little of value; containing little or no fatExamples: The company has apparently recovered from several lean years.The recession and lean stale budgets continued to trouble school officials.We like to eat very lean and tender meat.9. disorder: disturbance of the normal working of the body or mind; lack of orderExamples: Severe vitamin and mineral deficiencies can lead to mental disorders.Acupuncture is an ancient Chinese practice that treats disorders by inserting needlesunder the skin.The school authorities took immediate action to stop campus violence and disorder.10. transfer: move from one place to another (usu. used in the pattern: transfer sth. / sb. (from... to))Examples: Transferring Peter from Tokyo to the Boston office was a smart idea.Power was transferred from the President to the Vice President while the Presidentreceived medical treatment.Commercial airports are designed to transfer passengers and freight to and fromaircraft.Credits earned at junior colleges could be transferred to another institution wherestudents could complete their final years of college.He was transferred from Crystal Palace to Arsenal for £ 2.5 million.11. apply for: make a formal request forExamples: I applied for five jobs before I was offered this one.According to the school regulations students will have to apply for permission tostudy abroad.12. representative: a person who represents othersExamples: Egypt, Israel, and the representatives of the Palestinian people will participate in negotiations on the resolution of the Palestinian problem.Representatives from more than 170 nations converged on Paris for the EarthSummit.Examples: Member nations of the UN pledge to settle their disputes peacefully and to refrain from using force.They have pledged not to dump hazardous wastes into the river.13. off balance: in an unsteady position or about to fallExamples: The motorcycle knocked him off balance and he fell down on the ground.The sudden pull threw me off balance.14. territory: land a country controls or ownsExamples: The government denies that any of its territory is under rebel control.A country’s embassy in a foreign country is considered its own territory.15. on the phone: be talking to sb. using the phoneExamples: Please wait outside for a moment; the manager is on the phone.She is always on the phone, wanting to know what her husband has been up to.16. register: 1) be recognized or noted mentallyExamples: On occasions what I said didn't register in my daughter's brain.The professor's name didn't register with the students.2) record a name, an event, etc. for official purposesExamples: The new students were told that they must register with the University before they could claim their grants.The newly purchased apartment is registered in her name, not her husband's.17. profitable: bringing profit or advantageExamples: The trading department of the investment bank buys and sells securities when profitable opportunities arise.Based in New York City, Random House owns many of the most prestigious andprofitable book publishing companies in the United States.The trade of opium, a highly profitable product for British merchants andeventually an illegal import into China, led to the Opium Wars.I didn't find the talk very profitable. On the contrary, I thought it was nonsense.18. off one's feet: no longer standingExamples: After the operation the old man had to stay off his feetThe doctor checked his left foot carefully and said he would have to stay off his feet 35. 19. be laid up (with): stay in bed, be unable to work, etc.Examples: Our math teacher has been laid up in bed with acute flu for a week.The football player was laid up with a twisted knee.20. go off: (of electric power, a light, etc.) stop functioning or operatingExamples: All the lights suddenly went off and the stadium was plunged into darkness.I didn't sleep well last night as all the heating went off.Post-reading Tasks1. Group discussion1) What has Bill Porter been struggling for all his life? Do you think it is worth his efforts?2) How do you feel about Bill Porter? Why?3) What characteristics of journalistic writing do you find in this article?2. T guides Ss through some after-text exercises and checks on Ss’ home reading (Text B).3. Essay writingT asks Ss to write an essay entitled Self-support Experience。