chapter 3 part E
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Chapter 3 Negotiation Lubrication(润滑剂)谈判润滑剂Key Issues(主要问题)·What preparatory(准备的) work do negotiation have to do ?谈判必须做的准备工作是什么?·What target are to be set for a successful negotiation?成功的谈判应该制定哪些目标?·Why is information so important in a negotiation ?谈判中信息为什么这么重要?·What is negotiating team composed of(组成,构成) ?谈判团队应由哪些人员组成?Every negotiation requires preparation. The preparatory(准备的)work, in a sense, functions as lubrication(润滑剂)on either regular or an ad hoc(特别的) basis. Preparation is an integral (构成整体所必需的)and fundamental (基本的,重要的)part of a negotiation, which prepares parties with information critical (关键性的)to negotiation, equip participants with weapons necessary for bargaining and build up negotia tors’ confidence. Amost important cause(原因) for failure in international negotiation is insufficient preparation and information. The failure of negotiators to comprehend(理解,领会) complex situations, the failure to remember that negotiation cases and their adversaries(对手,敌人) differ from case to case ,person to person ,and lack of investigation into financial credit and market situation has made international business negotiation a high-risk activity. International business research is therefore instrumental (有帮助的)to international business success since it permit(许可) negotiator to take into account (重视,考虑)different environments, attitudes, and market conditions. Y et, such research has also become less complicated(结构复杂的).V arious information channels, especially internet enable information and research from around the globe can be obtained (获得)quite easily. Negotiation preparation begins when people related with negotiation have to make decision on the following issues: ⑴objectives (目标)and targets to be achieved(实现);⑵macro(巨大的)and micro(极小的)information to be researched;⑶ negotiation team members to be involved, and ;⑷locations where negotiations to be conducted(实施,进行)。