百事可乐英语广告词
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百事可乐英文广告词篇一:百事可乐英文介绍PepsiwasfirstmadeinnewBern,northcarolina,intheUnitedStatesintheearly1 890sbypharmacistcalebBradham.in1898,"Brad's drink"waschangedto"Pepsi-cola"andlatertrademarkedonJune16,1903.[1]Thereareseveraltheoriesontheoriginofthew ord"pepsi".TheonlytwodiscussedwithinthecurrentPepsicowebsite arethefollowing: calebBradhamboughtthename"PepKola"fromalocalcompetitorandchanged ittoPepsi-cola. ThewordPepsicomesfromtheGreekword"Hope"(π?ψη),whichisamedicalterm,describingthefooddissolvingprocesswithinone& #39;sstomach.dyspepsiaalsoamedicaltermdescribesaproblemwithone'ssto machtodissolvefoodsproperly.anothertheoryregardingthename'soriginsisthatcalebBradhamandhisc ustomerssimplythoughtthenamesoundedgoodandreflectedthefactthatthedri nkhadsomekindof"pep"initbecauseitwasacarbonateddrink.itwasmadeofcarbonatedwater,sugar,vanilla,rareoils,andkolanuts.whetherth eoriginalrecipeincludedtheenzymepepsinisdisputed.[2][3]in1903,BradhammovedthebottlingofPepsi-colafromhisdrugstoreintoarente dwarehouse.Thatyear,Bradhamsold7,968gallonsofsyrup.Thenextyear,Peps iwassoldinsix-ouncebottles,andsalesincreasedto19,848gallons.in1924,Pep sireceiveditsfirstlogoredesignsincetheoriginaldesignof1905.in1926,thelog owaschangedagain.in1929,automobileracepioneerBarneyoldfieldendorsed Pepsi-colainnewspaperadsas"abullydrink...refreshing,invigorating,afinebracer篇二:百事可乐广告语百事可乐历年广告语:1898年清爽、可口,百事可乐1903年提神、爽心、增进消化1905年可口之饮料1906年天然饮料——百事可乐1907年百事可乐:可口、健康1909年百事可乐:使你才气焕发1910年喝百事可乐,让你心满意足1923年这就是健康:百事可乐品尝百事,你将喜欢它1928年百事可乐,激励你的士气1932年一样的价格,双倍的享受1939年一样的价,双倍的量1940年百事可乐是属于你的饮料1943年令人诱惑的口味1945年百事可乐:更多、更好1949年口味最好、花钱更少1950年量多、活力更多1953年清新、爽口1958年爱社交,喝百事喝百事,增友谊1959年百事可乐令你心旷神怡1961年这就是百事,它属于年轻的心1963年奋起吧,你就属于百事新一代1964年让自己充满活力,你是百事新一代1967年口味独一无二,百事可乐向前涌动品尝无可比拟的百事1969年生活/奉献你从生活中获取,百事从奉献中获取1971年拥有一个百事的日子1973年成为百事人,感受自由心1975年百事挑战,让你的感觉来决定1976年拥有百事时代1979年把握百事精神,赋予百事挑战1982年喝百事可乐,享受一生美味啊!百事的时代1983年现在就去体会百事1984年百事可乐,新一代的选择1987年百事可乐:美国的选择1990年亲爱的,这就是您所需要的1992年不能没有它——百事可乐1993年年轻、开心,喝百事1995年百事之外,别无选择1996年改变新的一页:百事可乐1998年新一代的选择Thechoiceofanewgeneration渴望无限(askformore)1999年百事,渴望无限快乐的可乐20XX年百事,这就是可乐20XX年突破渴望(dareformore)敢于第一(daretoBeno.1)20XX 年突破创造发现more20XX年全民携手舞动中国20XX年欢聚时刻共享百事篇三:百事可乐和可口可乐广告词()两者的广告词关于可口可乐1927在任何一个角落.1929世界上最好的饮料.1932太阳下的冰凉.1933一扫疲惫,饥渴.1937美国的欢乐时光.1938口渴不需要其它1939只有可口可乐.1940最易解你渴.1942只有可口可乐才是可口可乐,永远只买最好的.1945充满友谊的生活,幸福的象征.1947可口可乐的品质,是你永远信赖的朋友.哪里好客,哪里就有可乐. 1950口渴同样追求品质.1951好客与家的选择.1952你想要的就是可乐.1955就像阳光一样带来振奋.1957好品质的象征.1958清凉,轻松喝可乐.1959可口可乐的欢欣人生,真正的活力.1961可口可乐,给你带来最佳状态.1963有可乐相伴你会事事如意.1964可口可乐给你虎虎生气,特别的活力.1965充分享受可口可乐.喝了可口可乐,你再也不会感到疲倦.1968一波又一波,一杯又一杯.1970这才是真正的,这才是地道货,可口可乐真正令你心旷神怡. 1971我愿拥有可乐的世界.1975俯瞰美国,看我们得到了什么?1976可乐加生活.1980一杯可乐,一个微笑.1982这就是可口可乐.1985一踢;一击;可口可乐.1989挡不住的感觉!1993永远是可口可乐.2000心在跳!我们努力活出真精彩! 20XX激情在此燃烧关于百事可乐1898年清爽、可口,百事可乐1903年提神、爽心、增进消化1905年可口之饮料1906年天然饮料——百事可乐1907年百事可乐:可口、健康1909年百事可乐:使你才气焕发1910年喝百事可乐,让你心满意足1923年这就是健康:百事可乐品尝百事,你将喜欢它1928年百事可乐,激励你的士气1932年一样的价格,双倍的享受1939年一样的价,双倍的量1940年百事可乐是属于你的饮料1943年令人诱惑的口味1945年百事可乐:更多、更好1949年口味最好、花钱更少1950年量多、活力更多1953年清新、爽口1958年爱社交,喝百事喝百事,增友谊1959年百事可乐令你心旷神怡1961年这就是百事,它属于年轻的心1963年奋起吧,你就属于百事新一代1964年让自己充满活力,你是百事新一代1967年口味独一无二,百事可乐向前涌动品尝无可比拟的百事1969年生活/奉献你从生活中获取,百事从奉献中获取1971年拥有一个百事的日子1973年成为百事人,感受自由心1975年百事挑战,让你的感觉来决定1976年拥有百事时代1979年把握百事精神,赋予百事挑战1982年喝百事可乐,享受一生美味啊!百事的时代1983年现在就去体会百事1984年百事可乐,新一代的选择1987年百事可乐:美国的选择1990年亲爱的,这就是您所需要的1992年不能没有它——百事可乐1993年年轻、开心,喝百事1995年百事之外,别无选择1996年改变新的一页:百事可乐1998年新一代的选择Thechoiceofanewgeneration渴望无限(askformore)1999年百事,渴望无限快乐的可乐20XX年百事,这就是可乐20XX年突破渴望(dareformore)敢于第一(daretoBeno.1)。
百事可乐英语广告词广告一词,据考证是一外来语。
它首先源于拉丁文advertere,其意为注意,诱导,传播。
下面是小编带来百事可乐英语,欢迎阅读! 百事可乐的英文广告词Pepsi, a new generation of choices. Pepsi,"Pepsi, right taste." - Pepsi"Live demon up, you are in the Pepsi era." - Pepsi"Pepsi taste better than the other fresh." - PepsiPepsi impeccable. 12 ounces full, can be really much. - PepsiCo 5 cents to buy things twice, Pepsi is your drink. - PepsiCo "We all know, some things are good do not have to change it." - PepsiFor those who think young people. "- Pepsi"Beautiful Pepsi Time". - Pepsi"Awake, you belong to the generation of Pepsi." - Pepsi"Rise up, you are a new generation of Pepsi a lively." - Pepsi Pepsi, for the sake of thinking young people forever. Pepsi advertising.百事可乐的经典广告词Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad'sDrink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes from the Greek word "Hope" (πέψη),which is a medical term, describing the food dissolving process within one'sstomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.Eight years later, the company wentbankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft'schemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.百事可乐英文广告The world's three largest drinks - Coke, tea and coffee. Coke filed, naturally think of is "Pepsi." I remember it along the way advertising: "a new generation of choice", "eager to unlimited", "breakthrough desire", "there is no thirst thirst", are people remember, catchy.Pepsi and Coca-Cola two brands have a hundred years of competitive history, and PepsiCo team after careful investigation found that young people is the largest consumer groups, young people the most popular thing is cool, and cool expression, is unique, trendy, Connotation, the meaning of creative style. Pepsi caught the young people like cool psychological characteristics, began to launch a series of young people think that the most cool star for the image of the spokesperson of the ad.In mainland China, following the invitation of Leslie Cheung and Andy Lau to do its spokesperson, Pepsi also invites Aaron Kwok, Faye Wong, Jenny Jackson and Ricky Martin four singer to do its image representative, captured the hearts of countless young consumers. Pepsi advertising language is quite unique. It is "a new generation of choice", "eager to unlimited" to do their own advertising language. Pepsi to promote young people to make "a new generation of choice", that is, drink Pepsi. Pepsithese two dynamic slogan quickly won the recognition of young people.Pepsi with the advertising language, Pepsi advertising content is generally music, sports, such as the above Michael Jackson, Aaron Kwok is a fresh dance. Pepsi is also good to play football, Pepsi most young people like to use the characteristics of football, deliberately launched the Pepsi football star.A lot of spam advertising really can not stand, a serious impact on people's vision, it is a waste of people's time, but also the human consumption tendencies to lead astray. However, good advertising, but also the visual feast of the vast number of consumers, you can enjoy the same as watching the Hollywood blockbuster, assess it. It can give consumers the characteristics of the goods to choose to facilitate the consumer's life, but also allow consumers to watch the ad when it is a pleasure to enjoy.Pepsi's advertising is no doubt doing well in this regard, it's advertising in the Chinese market is not only the international fashion freedom of style, but also added the elements of Chinese and hi, people feel cordial and relaxed, it's advertising Is a bright spot, for young people is undoubtedly more attractive. So in terms of technology, aesthetics, marketing, professional, and so on, the Pepsi advertising is undoubtedly eye-catching, people remember the success of advertising, I believe in the coming days, Pepsi ads will be more The better.。
世界顶尖品牌的经典广告词中英文对照欣赏(★)第一篇:世界顶尖品牌的经典广告词中英文对照欣赏世界顶尖品牌的经典广告词中英文对照欣赏1. Good to the last drop.滴滴香浓,意犹未尽。
(麦斯威尔咖啡)2. Obey your thirst.服从你的渴望。
(雪碧)3. The new digital era.数码新时代。
(索尼影碟机) 4. We lead. Others copy.我们领先,他人仿效。
(理光复印机)5. Imposxle made posxle.使不可能变为可能。
(佳能打印机)6. Take time to indulge.尽情享受吧!(雀巢冰激凌) 7. The relentless pursuit of perfection.不懈追求完美。
(凌志轿车)8. Poetry in motion, dancing close to me.动态的诗,向我舞近。
(丰田汽车)9. e to where the flavor is. Marlboro Country.光临风韵之境——万宝路世界。
(万宝路香烟)10.To me, the past black and white, but the future is always color.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。
(轩尼诗酒)11. Just do it. 只管去做。
(耐克运动鞋)12. Ask for more. 渴望无限。
(百事流行鞋)13. The taste is great. 味道好极了。
(雀巢咖啡) 14. Feel the new space. 感受新境界。
(三星电子)15. Intelligence everywhere.智慧演绎,无处不在。
(摩托罗拉手机)16. The choice of a new generation.新一代的选择。
(百事可乐)17. We integrate, you municate.我们集大成,您超越自我。
关于可乐的经典广告词可乐(Cola)是黑褐色、甜味、含咖啡因的碳酸饮料,有咖啡因但不含酒精,非常流行。
它的相关经典广告词有哪些?下面是店铺带来的内容,欢迎阅读!可乐的经典广告词举例1. 百事,新一代的选择。
——百事可乐2. “百事,正对口味。
”——百事可乐3. “活妖起来,你是在百事时代。
”——百事可乐公司4. “百事味道胜过其它的清爽。
”——百事可乐公司5. 百事可乐无可挑剔。
满了盎司,可真多。
——百事可乐公司6. 分钱买两倍的东西,百事可乐是你的饮料。
——百事可乐公司7. “大家知道,某些东西是好的就不用改变它。
”——百事可乐公司8. “为了那些思想年轻的人们”。
——百事可乐公司9. “美好的百事时光”。
——百事可乐10. “觉醒吧,你就属于百事的一代。
”——百事可乐11. “奋起吧,你是百事可乐新一代生龙活虎的一员。
”——百事可乐12. 百事,为了思想永远年轻的人。
——百事可乐广告13. 胜利是最重要的。
——美国百事可乐公司14. “可口可乐使你一帆风顺。
”——可口可乐15. “要想提神请留步”。
——可口可乐16. “可口可乐雪碧红配绿对对送”。
——可口可乐公司17. 当整个人类毁灭时,可口可乐仍然存在。
——可口可乐广告18. “心旷神怡,万事如意,请喝可口可乐。
”——可口可乐19. “微笑的可口可乐。
”——可口可乐可乐的经典广告词推荐1. “如此感觉无以伦比。
”——可口可乐2. “只有可口可乐才是真正的可乐”。
——可口可乐公司3. 请喝可口可乐,美味又清新。
——可口可乐广告4. 享受一杯欢乐饮料。
——可口可乐广告5. “我愿给这个世界买一杯可口可乐。
”——可口可乐公司6. 可口可乐添欢笑。
——可口可乐7. 永远的可口可乐。
——可口可乐广告8. 新春新意新鲜新趣,可喜可贺可口可乐。
——可口可乐9. “享受清新一刻。
”——可口可乐10. 阳光下的冰凉。
——可口可乐广告11. COCA-COLA—挡不住的诱惑。
百事可乐创意广告词百事可乐作为一家百年老集团,在世界各地有很多的忠实消费者,自然的也有很多创意的宣传广告词。
下面请欣赏店铺带来的百事可乐创意广告词,希望能让大家有所收获!百事可乐创意广告词(优秀篇)1898年清爽、可口,百事可乐。
1903年提神、爽心、增进消化。
1905年可口之饮料。
1906年天然饮料——百事可乐。
1907年百事可乐:可口、健康。
1909年百事可乐:使你才气焕发。
1910年喝百事可乐,让你心满意足。
1923年这就是健康:百事可乐品尝百事,你将喜欢它。
1928年百事可乐,激励你的士气。
1932年一样的价格,双倍的享受。
1939年一样的价,双倍的量。
1940年百事可乐是属于你的饮料。
1943年令人诱惑的口味。
1945年百事可乐:更多、更好。
1949年口味最好、花钱更少。
1950年量多、活力更多。
1953年清新、爽口。
1958年爱社交,喝百事 ;喝百事,增友谊。
1959年百事可乐令你心旷神怡。
1961年这就是百事,它属于年轻的心。
1963年奋起吧,你就属于百事新一代。
1964年让自己充满活力,你是百事新一代。
1967年口味独一无二,百事可乐向前涌动,品尝无可比拟的百事。
1969年生活/奉献你从生活中获取,百事从奉献中获取。
1971年拥有一个百事的日子。
1973年成为百事人,感受自由心。
百事可乐创意广告词(精选篇)1975年百事挑战,让你的感觉来决定。
1976年拥有百事时代。
1977年必胜客与百事可乐合并。
1979年把握百事精神,赋予百事挑战。
1982年喝百事可乐,享受一生美味啊!百事的时代。
1983年“ 现在就去体会百事。
”1984年百事可乐,新一代的选择。
1987年百事可乐:美国的选择。
1990年亲爱的,这就是您所需要的。
1992年不能没有它——百事可乐。
1993年年轻、开心,喝百事。
1995年百事之外,别无选择。
1996年改变新的一页:百事可乐。
1998年新一代的选择 The choice of a new generation 渴望无限(Ask for More)。
饮料英文广告词篇一:英文广告语经典英文广告语饮料、饮食类1.Goodtothelastdrop.滴滴香浓,意犹未尽。
(maxwell,麦斯威尔咖啡,美国)2.obeyyourthirst.服从你的渴望。
(Sprite,雪碧,美国)3.Thetasteisgreat.味道好极了。
(nestle,雀巢咖啡,瑞士)4.Thechoiceofanewgeneration.新一代的选择。
(Pepsi,百事可乐,美国)5.Enjoycoca-cola.(coca-cola)请喝可口可乐。
(coca-cola,可口可乐,美国)6.Taketimetoindulge.尽情享受吧!(nestleice-cream,雀巢冰激凌)7.Fresh-upwithSeven-up.(Seven-up)提神醒脑,喝七喜。
(7-up,七喜,美国)生活类8.Justdoit.只管去做。
(nike,耐克运动鞋,美国)9.cometowheretheflavorismarlborocountry.光临风韵之境——万宝路世界。
(marlboro,万宝路香烟,美国)10.Timeiswhatyoumakeofit.天长地久.(Swatch,斯沃奇手表,瑞士)11.Startahead.成功之路,从头开始.(Rejoice,飘柔,美国宝洁)12.adiamondlastsforever.钻石恒久远,一颗永流传.(deBierres,第比尔斯)13.Behindthathealthysmile,there’sacrestkid.健康笑容:饮料英文广告词)。
——(茗茶)茶叶公司广告饮南宝,全新享受;饮南宝,眼光独到。
——南宝饮料广告世界销量第一,口味当然第一。
——某饮料广告常服百年乐,健康乐百年。
——百年乐广告“活力宝”增进阁下活力。
——活力宝饮料广告都乐,都乐,让大家一起欢乐。
——都乐饮料百事,新一代的选择。
——百事可乐“百事,正对口味。
”——百事可乐“活妖起来,你是在百事时代。
2023年著名广告词英文版2023年著名广告词英文版1、麦氏咖啡:“滴滴香浓,意犹未尽。
”2、象牙香皂:“100%的纯粹。
”3、美国捷运公司:“你知道我吗?”4、美国征兵署:“成为一个全才。
”5、Anacin去痛片:“快、快、快速见效。
”6、滚石乐队:“感觉是真实的7、通用电气:“GE带来美好生活。
”8、米勒牌淡啤酒:“美妙口味不可言传。
”9、克莱罗染发水:“她用了?她没用?”10、艾维斯:“我们正在努力。
”11、美国联邦快递公司:“快腿勤务员。
”12、苹果电脑:“1984年。
”13、阿尔卡—舒尔茨公司:“多种广告。
”14、百事可乐:“百事,正对口味。
”15、德国大众:“小即是好。
”(.)16、可口可乐:“享受清新一刻。
”17、万宝路香烟:“万宝路的男人。
”18、耐克:“说做就做。
”19、麦当劳:“你理应休息一天。
”20、迪比尔斯:“钻石恒久远,一颗永留传。
”世界著名的广告词1. Good to the last drop.滴滴香浓,意犹未尽。
(麦斯威尔咖啡)2. Obey your thirst.服从你的渴望。
(雪碧)3. The new digital era.数码新时代。
(索尼影碟机)4. We lead.Others copy.我们领先,他人仿效。
(理光复印机)5. Impossible made possible.使不可能变为可能。
(佳能打印机)6. Take time to indulge.尽情享受吧!(雀巢冰激凌)7. The relentless pursuit of perfection.不懈追求完美。
(凌志轿车)8. Poetry in motion,dancing close to me.动态的诗,向我舞近。
(丰田汽车)9. Come to where the flavor is.Marlboro Country.光临风韵之境——万宝路世界。
(万宝路香烟)10.To me,the past is black and white,but the future is always color. 对我而言,过去平淡无奇;而未来,却是绚烂缤纷。
英语广告词(荟萃经典10篇弘扬团结名词资料篇一陶渊明说明书赠言承诺书我体积写法通告国培:记叙文闭幕词合同,励志故事计划书寒假作业的活动方案慰问信概述春联合同,管理制度法制的职责制度。
英语广告词篇二1、man always remember love because of romantic only!(marlboro)男人只记住浪漫的爱情!(万宝路)2、nothing can come of nothing 。
(莎士比亚)物有其本,事有其源。
3、one world, one dream.(北京奥运会)同一个世界,同一个梦想。
4、take time to indulge. 尽情享受吧!(雀巢)5、time is what you make of it.(swatch)天长地久。
(斯沃奇手表)6、make yourself heard.(ericsson)理解就是沟通。
(爱立信)7、engineered to move the human spirit.(mercedes-benz)人类精神的动力。
(梅塞德斯-奔驰)8、intelligence everywhere. 智慧演绎,无处不在。
(摩托罗拉手机)9、fresh-up with seven-up.(seven-up)提神醒脑,喝七喜。
10、connecting people.(nokia)科技以人为本。
(诺基亚)11、for the road ahead.(honda)康庄大道。
12、the relentless pursuit of perfection.(lexus)追求完美永无止境。
(凌志汽车)13、communication unlimited.(motorola)沟通无极限。
(摩托罗拉)14、focus on life.(olympus)瞄准生活。
(奥林巴斯)15、the new digital era. 数码新时代。
16、seeing is not believing (hollywood)视觉创新影(好莱坞)17、a diamond is forever. 钻石恒久远,一颗永流传。
百事可乐广告词英文广告一词,据考证是一外来语。
它首先源于拉丁文advertere,其意为注意,诱导,传播。
下面是小编带来的关于百事可乐英文,欢迎阅读!百事可乐的英文广告词I think the Pepsi ads are characterized by: 'dynamic, very impact on the visual; advertising frequently, so that consumers can remember; star endorsements are young, handsome beauty, can be very good to attract young consumers . The disadvantage is that advertising is superficial and has no connotation. But this is not a disadvantage, because the beverage or food advertising is superficial, so that consumers have visual impact.Coca Cola: Athens Olympic Games - Liu Xiang, Teng Haibin advertising endorsements.Impact: is the first time consumers really feel the Coca-Cola.Pepsi: to focus on "music + sports" advertising model.Impact: from the young people who won the majority of the market.competition analysisCoca - Cola - Coverage Strategy for Indifferent MarketsPepsi:A flanking strategy: the principle of application is suitable for weak market principle is the principle of the principle of the enterprise, to win creative, rival in the area without attack to attack, capture an originally does not exist in the market. (From the young people, into the Coca-Cola's vacuum zone.) Diversification - - 60's - fast food industry - quality and efficient servicesB offensive strategy - the application of the principle issuitable for the market ranked second or third of the enterprises, considering the strength of market leaders, to find the weaknesses of its advantages to attack, and minimize the attack surface. (Such as: price wars, offensive McDonald's, offensive advertising.)Coca Cola:90 years, Coca-Cola ads also focus on the younger generation who (Zhang Mei Nicholas Tse, Cecilia Cheung) advertising strategy analysisCoca-Cola - Uncovered Market Coverage Strategy - There is a globally consistent theme for each periodOffensive Strategies - At the beginning of the twentieth century, large advertising campaigns were defeated by many imitatorsPepsi - flank attack - subjective psychological differences - high cost of psychological change (Hotelling model)Pepsi:Image description: very competitive, the market position is more suitable for young people, the only brand that can compete with Coca-Cola, a great achievement as a brand name, but also a lot of people, , Come from behind, opportunisticProduct evaluation: adolescent taste, no hormones, and Coca-Cola almost, the price is reasonableRelated identification: Pepsi logo, I wish you Pepsi, A League and so onPersonal feelings: cheerful, youthful, lively, fashion, fresh, dynamic, enduring, activeFree association: blue, wish, Pepsi popular shoes, sportsCoca ColaSpokesperson: Li Yuchun, Liu Xiang, SHE, Pan Weibo, BaeYongjoon, Zhang Ziyi, Pu YuanshuImage description: strong, advertising good, international, static, has a long history, good reputation, brand, the market all-round, competitive, high market share, large-scaleProduct evaluation: fresh, some sweet, steam enoughRelated identification: Coca-Cola (26.1%), on football advertising, Cecilia Cheung advertising, etc.Personal feelings: happy, stylish, calm, full of vitalityFree association: red, international well-known brands, modern management model, carbonated百事可乐的经典广告词1898 fresh, delicious, Pepsi1903 refreshing, cool heart, enhance digestion1905 Delicious drink1906 Natural Beverage - Pepsi1907 Pepsi: delicious, healthy1909 Pepsi: Make you glow1910 drink Pepsi, make you satisfiedIn 1923 this is healthy: Pepsi tastes Pepsi and you will like it 1928 Pepsi, to inspire your morale1932 the same price, double the enjoyment1939 the same price, double the amount1940 Pepsi is your drinkThe tempting tastes of 19431945 Pepsi: more and betterIn 1949 the best taste, spend less1950 volume, vitality more1953 fresh, refreshing1958 love social, drink Pepsi drink Pepsi, by friendship1959 Pepsi makes you feel good1961 This is Pepsi, it belongs to the young heart1963 to rise it, you belong to a new generation of Pepsi1964 to make their own dynamic, you are a new generation of PepsiIn 1967 the taste is unique, Pepsi surging forward to enjoy the incomparable Pepsi1969 Life / Devotion You get from life, Pepsi gets it from devotion1971 has a Pepsi daysBecome a Pepsi in 1973, feel freePepsi Challenge in 1975, let your feelings come to a decision 1976 has a Pepsi eraIn 1979 to grasp the spirit of Pepsi, Pepsi challenge1982 Pepsi drink, enjoy the delicious life ah! Pepsi era1983 is now to experience Pepsi1984 Pepsi, a new generation of choices1987 Pepsi: The American Choice1990 Dear, this is what you need1992 can not do without it - Pepsi1993 young, happy, drink PepsiPepsi in 1995, there is no choiceIn 1996 a new page was changed: Pepsi百事可乐英文广告Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s bypharmacist Caleb Bradham. In 1898, "Brad'sDrink" was changed to "Pepsi-Cola" and latertrademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.The wor d Pepsi comes from the Greek word "Hope" (πέψη), which is a medical term, describing the food dissolving process within one'sstomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.Eight years later, the company wentbankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candymanufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.。
经典英文广告语集锦导语:以下是橙子为您整理英文广告词,希望您喜欢阅读:经典英文广告语集锦1、 Enjoy Coca-Cola.(Coca-Cola) 请喝可口可乐。
经典英文广告语可口可乐)2、 Generation Next.(Pepsi) 新的一代。
经典英文广告语百事)3、 The Relentless Pursuit of Perfection.(Lexus) 追求完美永无止境。
经典英文广告语凌志汽车)4、 Communication unlimited.(Motorola) 沟通无极限。
经典英文广告语摩托罗拉)5、 Feast your eyes.经典英文广告语Pond’s Cucumber Eye Treatment) 滋润心灵的窗户。
经典英文广告语庞氏眼贴片)6、 Focus on life.(Olympus) 瞄准生活。
经典英文广告语奥林巴斯)7、Behind that healthy smile,there ’s a Crest kid.(Crest toothpaste) 健康笑容来自佳洁士。
经典英文广告语佳洁士牙膏)8、 Time is what you make of it.(Swatch) 天长地久。
经典英文广告语斯沃奇手表)9、 Make yourself heard.(Ericsson) 理解就是沟通。
(爱立信)10、 Engineered to move the human spirit.(Mercedes-Benz) 1 / 8人类精神的动力。
经典英文广告语梅塞德斯-奔驰)11、 Start Ahead.(Rejoice) 成功之路,从头开始。
经典英文广告语飘柔)12、 A diamond lasts forever.(De Bierres) 钻石恒久远,一颗永流传。
经典英文广告语第比尔斯)13、 Fresh-up with Seven-up.(Seven-up) 提神醒脑,喝七喜。
百事可乐英语广告词
百事可乐英语广告词,是世界范围内最知名的广告语之一。
百事可乐是百事公司推出的一款碳酸饮料,是人们最常见的饮料之一。
自从百事公司创造出这个品牌以来,广告一直是它的重要组成部分,而百事可乐英语广告词则是让世界各地的消费者无不口耳相传的。
百事可乐英语广告词的历史可追溯到20世纪初期。
那时,百事公司开始探索利用广告宣传来销售它们的产品,逐渐形成了“广告印记”。
然而直到上世纪40年代,百事可乐才开始在
全球范围内风靡,而这段时间也是英语广告词的开端。
当时,百事公司雇佣了一位年轻的广告策划者D'Arcy博士,他于1948年创造并推出了第一支百事可乐英语广告词:“Refreshing and thirst-quenching - Peps up pace, energy, spirit.”
这句广告词意为“提神解渴,使人精力充沛、精神饱满”。
这个
广告语的成功推动了百事可乐的销售,并让人们在口香糖广告语中找到了一些新的灵感。
随着时间的推移,百事可乐英语广告词也在逐步演变。
50年代初期,百事公司推出了许多广告词,其中最著名的是“The Light Refreshment”,这句广告词推出后广受欢迎。
60年代,百事公司推出了“Taste that beats the others cold”,这句广
告词取得了巨大的成功,成为让人们心心念念、无法忘记的经典广告语。
70年代,百事公司继续使用“Taste that beats the others cold”系列广告语,这些广告语强调百事可乐的品质和口感,为品牌营销打下了坚实的基础。
80年代,百事公司推出了非常成功的广告活动“选择新一代”,这个活动促使年轻人购买百事可乐并与品牌建立情感联系。
90年代,百事公司继续推出了一些广告语,其中最著名的是“Generation Next”。
这个广告语强调了品牌与年轻一代的情感联系,并在全球范围内取得了非常成功的结果。
近年来,随着消费者的需求不断变化,百事公司也在不断创新其广告策略。
百事可乐英语广告词继续使用“Taste that beats the others cold”系列广告语,并扩展到更多的媒体渠道上,比如电视、互联网、社交媒体等,以便更好地与年轻消费者互动。
总之,百事可乐英语广告词是品牌的核心组成部分,它不仅传递了品牌的文化和价值,更是引领着品牌的创新和演变。
百事可乐英语广告词,正是该品牌在全球范围内走向成功和蓬勃发展的关键。