广告翻译练习[教学版]

广告宣传翻译方法及练习1、The home of your dreams awaits you behind this door. Whether your taste be a country manor estate or a penthouse in the sky, you will find the following pages filled with the world’s most elegant residences.2、“长城号”游船设施豪华舒适，除观景塔、露天观景塔、游泳池、酒吧间、日光浴室外，佳肴美点，中西皆备，并有宽敞的游步甲板，游客饱览沿途风光，华丽而舒适的客房均有空调设备，令您有宾至如归的感受。

3、本品采用100%天然棉层精梳制成，品质柔软贴切，适合化妆使用。

经特殊化学高温杀菌、脱脂处理，品质清洁，卫生可靠。

棉质柔软细致，能彻底清除油垢残妆，让你的肌肤更具健康活力。

最适用于上妆、卸妆；拭除面霜、唇膏、指甲油；清洁贵重物品。

4、Queen Elizabeth 2The fastest way to Europe is not the necessarily the best way. Sailing on Queen Elizabeth 2 is a vacation in itself, you do not arrive in a frazzle, more tired than when you left. You arrive as you should: refreshed, with new friends and new experiences.There are more things to see and do aboard Queen Elizabeth 2 than there are in most European towns. She’s 65000 tons, 13 stories high, and longer than three football fields. Queen Elizabeth 2 is one of the great sights of Europe.An airplane provides a seat, Queen Elizabeth 2 provides a stateroom nicer than most hotels in Europe. Room for room, she has the largeststateroom, wardrobes, dressing rooms, and bathrooms of any ships afloat.Queen Elizabeth 2 has a staff of over 900. This means at least one crew member for every two passengers. When you ring foryour steward or stewardess, the call is answered with dispatch. Like a good English butler or maid, they are there when you want them and not there when you don’t want them.Queen Elizabeth 2 carries so many passengers, you are bound to meet a host of people you like, or love. (Is there time to fall in love on an airplain?) And if you should happen to meet someone you don’t like, a game of hide-and-seek aboard Queen Elizabeth 2 can last until Saouthampton.Airplanes have a baggage limit of 44 pounds. Queen Elizabeth 2 has a baggage limit of 275 pounds, you may buy a car in Europe and bring it home in our garage. It will hold 80 cars. Our hold holds countless antiques.$46 a day includes your stateroom, food and entertainment. Or you can spend $193 a day. The price depends on the size and location of your stateroom or suite and the time of year you sail. $46 per day in total is $321. This is $5 more than one-way economy air fare.Imperial Iranian Beluga Caviar in First Class. As much as you want, whenever you want. At no extra charge. In the finest New York restaurants, it can cost $12.50 a serving.After a few days at sea, look in the mirror, you will like the person you see. So will your spouse.They may never build another one like her.。

9-广告翻译（教案）Lecture 9 Advertising Translation I. Advertising Media广告手段:1.Press Advertising 报刊广告2.Television and radio Advertising 电视和无线电广告3.Outdoor and Transport Advertising 露天广告和交通广告4.Window and Point-of-Sale Display 橱窗和销售点陈列广告5. Exhibition and Trade Fairs 展览会和商品交易会6. Direct Mail Advertising 直接邮件广告7. Cinema 电影广告II. Advertising Function：信息功能(informative function)；美感功能(aesthetic function)表情功能(expressive function)；祈使功能(vocative function) 英美现代广告学认为，广告的作用在于：1. Information（提供信息）2. Persuasion（争取顾客）3. Maintenance of Demand（保持需求）4. Creating Mass Markets（扩大市场）5. Quality（确保质量）III. Advertising Characteristic 广告的语言特点1.玩弄辞藻Spend a dime, Save you time(电器广告) Never Late, on Father’s Day (礼品广告) 运用押韵法finest food, most attractive surroundings and a friendly disposition (餐馆广告) 堆砌形容词和形容词最高级Our Sunday Brunch Buffet Is A Legend In Its Time (餐馆广告) 夸大其辞, 以耸听闻2.使用警策句，以发人思考，从而注意广告中的商品T o smoke or not to smoke, that is a question. (香烟广告)3.言简意赅，简洁易懂No dream is too big. (高级轿车广告)If you think getting only one cavity a year is OK, By 1990you’ll have 10 holes in that theory. (牙膏广告)4.使用大众化口语体“航空牌”人造皮革箱：用料上乘，做工精细，款式新颖，价格合理，规格齐全，欢迎选购。

Passage 1：1. Flowers by Interflora speaks from the heart. （Interflora花店）2. A deal with us means a good deal to you. （某贸易公司）3. Spoil yourself and not your figure. （Weight-Watcher牌冰淇淋）4. A Mars a day keeps you work, rest and play. （Mars牌巧克力）5. The driver is safer when the road is dry; The road is safer when the driver is dry. （交通宣传广告语）6. Hi-fi, Hi-fun, Hi-fashion, only for Sony. （索尼音响）7. FedEx: We live to deliver. （联邦快递）8. Empowered by Innovation. （NEC公司）9. We take no pride in prejudice. （《泰晤士报》广告语）10. Wherever you are. Whatever you do. The Allianz Group is always on your side. （安联集团）提示：1．Interflora是一家花店的名字。

广告语中使用了拟人的手法，突出鲜花代表的甜蜜和温馨。

这种感情必须在译文中体现出来。

2．这里的a good deal有双重意思，即“一笔好买卖”和“许多”。

翻译时要想办法把这两层意思都体现出来。

3．这条广告除了简短和口语化之外，还突出了spoil这个词的语义双关的特点：You can spoil yourself by eating a lot of our ice cream, but you don’t have to worry about spoiling your body figure. 怎样译才能把spoil的两层意思译出来呢？4．很显然，这条广告的特点是day和play之间的押韵，它是模仿An apple a day keeps the doctor away写的，这种手法叫做仿拟。

1、The home of your dreams awaits you behind this door. Whether your taste be a country manor estate or a penthouse in the sky, you will find the following pages filled with the world’s most elegant residences.2、“长城号”游船设施豪华舒适，除观景塔、露天观景塔、游泳池、酒吧间、日光浴室外，佳肴美点，中西皆备，并有宽敞的游步甲板，游客饱览沿途风光，华丽而舒适的客房均有空调设备，令您有宾至如归的感受。

3、本品采用100%天然棉层精梳制成，品质柔软贴切，适合化妆使用。

经特殊化学高温杀菌、脱脂处理，品质清洁，卫生可靠。

棉质柔软细致，能彻底清除油垢残妆，让你的肌肤更具健康活力。

最适用于上妆、卸妆；拭除面霜、唇膏、指甲油；清洁贵重物品。

4、Queen Elizabeth 2The fastest way to Europe is not the necessarily the best way. Sailing on Queen Elizabeth 2 is a vacation in itself, you do not arrive in a frazzle, more tired than when you left. You arrive as you should: refreshed, with new friends and new experiences.There are more things to see and do aboard Queen Elizabeth 2 than there are in most European towns. She’s 65000 tons, 13 stories high, and longer than three football fields. Queen Elizabeth 2 is one of the great sights of Europe.An airplane provides a seat, Queen Elizabeth 2 provides a stateroom nicer than most hotels in Europe. Room for room, she has the largeststateroom, wardrobes, dressing rooms, and bathrooms of any ships afloat.Queen Elizabeth 2 has a staff of over 900. This means at least one crew member for every two passengers. When you ring for your steward or stewardess, the call is answered with dispatch. Like a good English butler or maid, they are there when you want them and not there when you don’t want them.Queen Elizabeth 2 carries so many passengers, you are bound to meet a host of people you like, or love. (Is there time to fall in love on an airplain?) And if you should happen to meet someone you don’t like, a game of hide-and-seek aboard Queen Elizabeth 2 can last until Saouthampton.Airplanes have a baggage limit of 44 pounds. Queen Elizabeth 2 has a baggage limit of 275 pounds, you may buy a car in Europe and bring it home in our garage. It will hold 80 cars. Our hold holds countless antiques.$46 a day includes your stateroom, food and entertainment. Or you can spend $193 a day. The price depends on the size and location of your stateroom or suite and the time of year you sail. $46 per day in total is $321. This is $5 more than one-way economy air fare.Imperial Iranian Beluga Caviar in First Class. As much as you want, whenever you want. At no extra charge. In the finest New York restaurants, it can cost $12.50 a serving.After a few days at sea, look in the mirror, you will like the person you see. So will your spouse.They may never build another one like her.。

1.You’re at 35,000 feet. Your head is in New York. Your heart is in Paris. Your Rolex can be inboth places at once. (Rolex watch)2.Only your time is more precious than this watch.3.Once tasted, always loved.4.Cleans your breath while it cleans your teeth.5.V olvos have always forced other cars to be safer. This one will force them to be better.6.On women and children’s wear as well as on men’s shirts, our label says --- quietly butpersuasively --- all there is to say about our good quality and your good taste.7.No dream is too big.8.No more sore feet, no more crowded stores, no more endless shopping lists. With just one call,you can wrap up all your holiday shopping by giving News-week as a gift to your family and friends.9.She’s the nimblest girl around. Nimble is the way she goes. Nimble is the bread she eats.Light, Delicious, Nimble.10.城乡路万千，陆路有航天。

第三讲广告翻译练习一I.1. Tide’s in, dirt’s out.2. To your success. （美运通信用卡）3. We can’t forge ahead by sticking to existing roads. （奥迪汽车）4. The Relentless Pursuit of Perfection. (Lexus-automobile)5. Fine in quality, fare in price, novel in design, prompt in delivery. （曼莎服装）6. UPS. On time, every time. (UPS 快递)7. Where there is a way, there is a Toyota. （丰田汽车）8. You can have your cake and diet too. （减肥蛋糕）9. This word processor plays a tune of deep feeling whenever you are typing. （文字处理软件）10. workout without wearout. （运动鞋）II.1.Holiday Resort3BR modern home with fab views of ocea, D/wash, TV, microwave, avail. Mid Dec. to end Jan. Phone 498-5441 or (043) 82-3978.2.Around the corner, around the worldwe’re around to helpThe time zone may change. The currency may change. The language may change. But one thing remains constant as you travel: the help of American Express at more than 1200 Travel Service Offices in over 130 countries. Even if you never need us, it’s nice to know we’re there to help.Don’t leave home without us.3.Relaxed RidersYour Body is Beautiful.It’s your jeans that are out of proportion.Even the most beautiful body can get lost under the wrong pair of jeans.That’s why it’s important to wear jeans that let you look your best. Jeans that make the most of what you’ve got. Like our Relaxed Riders. When we make Relaxed Riders, we cut our material on a curve to conform to the natural contours of your body. So where your proportions change, Relaxed Rider jeans change too.If you’ve been thinking that something is wrong with you just because your jeans don’t fit. Try Relaxed Riders. You’ll see it’s not a better body you need. It’s better jeans.4.The older your feet get, the more you have to baby them.Everyone is born with fat feet; and extra padding of fatty tissue that cushions footstep. But as we grow older, we lose that tissue. Until there’s little left to absorb the bumps and jolts.That’s why your feet get tired and sore.Dr. Scholl’s Air Insoles help take the place of that fatty tissue. They’re soft, so you’ll feel the comfortable difference with every step. They’re thin, so slip into your shoes without bunching and binding. And they help keep feet cooler and drier.Because the older your feet get, the more you have to baby them.Dr. Scholl’sAir InsolesBaby your feet.5.Rolls-Royce“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”What makes Rolls-Royce the best car in the world? “There is really no magic about it – it is merely patient attention to detail,” says an eminent Rolls-Royce engineer.(1) “At 60 miles an hour the loudest noise comes from the electric clock,”reports the technical Editor of THE MOTER. Three mufflers tune out sound frequencies – acoustically.(2) Every Rolls-Royce engine is run for seven hours at full throttle before installation, and each car is test-driven for hundreds of miles over varying road surfaces.(3) The Rolls-Royce is designed as an owner-driven car. It is eighteen(4) The car has power steering, power brakes and automatic gearshift. It is very easy to drive and to park. No chauffeur required.(5) The finished car spends a week in the final test shop, being fine-tuned. Here it is subjected to 98 separate ordeals. For example, the engineers use a stethoscope to listen for axle whine.(6) The Rolls-Royce is guaranteed for three years. With a new network of dealers and parts-depots from coast to coast, service is no problem.(7) The Rolls-Royce radiator has never changed, except that when Sir Henry Royce died in 1933 the monogram RR was changed rom red to black.(8) The coachwork is given five coats of primer paint, and hand rubbed between each coat, before nine coats of finishing paint go on.(9) By moving a switch on the steering column, you can adjust the shock-absorbers to suit road conditions.(10) There are three separate systems of power brakes – two hydraulic and one mechanical. Damage to one will not affect the others. The Rolls-Royce is a very safe car, and also a very lively car. It cruises serenely at eighty-five. Top speed is in excess of 100 m.p.h.6.Feel the Power of the World’s Turbo CopierIntroducting the new Toshiba 2230 Turbo. The first turbocharged copier in history.Beneath its sleek exterior is a copying system. So remarkable its actually patented.With it, you can produce 22 copies a minute. Or hit the turbo button and turn out 30 copies a minute. So now you have the power to work 40% more efficiently. While using 33% less toner. And what’s even more revolutionary, we’ve managed to do it all without turbo charging the price.To arrange for a free demonstration, just call 1-800-Go-TOSHIBA.7.Sometimes nothing but pure indulgence will do. The nights are longer, the evening is your own …, and the perfect accompaniment to make you feel special is the delicious Terry’s Chocolate Orange Bar.And we really do mean indulgence. It’s the unique blend of rich chocolate and deliciously orangey flavours, together with that melt-in-the-mouth quality, that gives the Terry’s Chocolate Orange Bar its delectably decadent feel. And its convenient size makes it just right for you to eat alone. …So, picture the scene. It’s your first evening in for weeks. You’ve kicked off your shoes, turned the lights down low and put on some slow music, perhaps a little soft soul or gentle jazz. The whole evening is a “me-time”, a special time just for you to relax. Make it complete with a Terry’s Chocolate Orange Bar … it’s sumptuous, luxurious and delectable. Go on … indulge. You deserve it.。

Translate the following into Chinese:1.Our big bird can be fed even at night.为您托运，我们随时待命。

2.Kodak is Olympic color.柯达，为奥运添彩。

3.Light as a breeze, soft as a cloud.轻飘飘如微风，软绵绵似彩云。

4.Breakfast without orange juice is like a day without sunshine.没有桔汁的早餐犹如没有阳光的日子5.Flowers speak from the heart.花说心里话。

6.Walk in Britain Style.Enjoy a relaxed, escorted walking tour through idyllic village and countryside.Stay at character, country hotels.See the real Britain close-up.行走在英国，穿越田园乡村，享受安全轻松的旅行，；住在特色乡村旅馆；目睹真正的英国田园风光7.Think again. Think Canon.梦寐以求是佳能。

8.All is well that ends well.烟蒂好，烟就好。

9.Good To The last Drop.滴滴香浓，意犹未尽。

10.Apple Thinks Different.苹果电脑，不同凡“响”11.Hide from risk and your hide from its rewards.不入虎穴，焉得虎子。

12.This is the Sheraton Bal Harbour Resort. Where the days hesitate to end and the memorieslinger forever.13.Whatever makes you happy. (Credit Suisse)为您设想周全，让您称心如意。

广告翻译练习HSBC: the world's local bank. 汇丰银行：环球理财，当地智慧Philips: Sense and simplicity 飞利浦:精于心简于形Haier: To be true forever. 海尔集团: 真诚到永远。

Good to the last drop．滴滴香浓，意犹未尽。

（麦斯威尔咖啡）We lead, others copy．我们领先，他人仿效。

（理光复印机Rossini Watch: Time always follows me. 罗西尼表: 时间因我存在。

Sony：Hi－fi Hi－fun Hi－fashion only from Sony．索尼音响：高保真，高乐趣，高时尚，只来自索尼。

Ericsson: Taking you forward. 爱立信：以爱立信，以信致远Where there is a way, there is a Toyota. 车到山前必有路，有路必有丰田车。

中国联通广告语：情系中国结，联通四海心Tie loves to Chinese knot to connect the heart all over the worldThe Chinese knots , the united hearts.Chinese knot, united hearts.康师傅广告语：好吃看得见Taste with your eyes. Delicious food is visable . Visible delicious张裕广告语：传奇品质，百年张裕Hold quality, long history. Legend of quality, century of Zhangyu Hundred years history of Zhangyu writes a legendary story of quality新飞冰箱广告语：新飞广告做的好，不如新飞冰箱好Xinfei’s refrigerator’s far better than the advertisement. Xinfei advertisement is good. Xinfei refrigerator is better.孔府家酒广告语：孔府家酒，叫人想家Kongfujia Wine, afeeling of home. Kongfu home’s wine, makes you home-sick. Kongfu Homely Wime takes you home. Kongfujiajiu , mark you homesick衣食住行，有龙则灵。

第四讲广告语翻译Part I广告翻译的类别和策略：1.1 直译（Literal Translation）A组﹕Challenge the Limits. 挑战极限(SAMSUNG)Winning the hearts of the world 赢取天下心(Air France法国航空公司)Hand in Hand, Future in Your Hand 伴你同行，齐握未来（The Tai Ping Life Insurance Co. Ltd. 太平人寿）The Relentless Pursuit of Perfection.（Lexus--automobile）B组﹕What can be imagined, can be realized. 只要有梦想，万事可成真。

（香港电讯）We're Siemens. W e can do that. 我们是西门子，我们能办到（Si emens西门子）Life is a journey. Travel it well. 人生如旅程，应尽情游历(United Airlines联合航空)来是他乡客去时故人心 When you come, you are a guest of ours, when you leave, we are the friends of yours. (Central Hotel中心大酒店)1.2意译（Paraphrase）Ask for more! 渴望无限(Pepsi-cola--百事可乐)For next generation. 新一代的选择。

（Pepsi-cola--百事可乐）The COLOR OF SUCCESS! 让你的业务充满色彩。

（Minolta--copier machi ne)Whatever makes you happy. 为您设想周全让您称心如意(Credit Suisse)UPS. On time, every time. UPS—准时的典范（UPS--快递）Every time a good time 秒秒钟欢聚欢笑（McDonald's--麦当劳）We care to provide service above and beyond the call of duty. （UPS--快递）Begin your own tradition. (Patek Philippe Geneve百达翡丽--W atch)1.3再创型翻译/创译(Creative Translation)Connecting People 科技以人为本(Nokia)The W ay Ahead 九铁动力拓新领域（KCRC九广铁路）Music makes us 生有趣•乐无穷（2000/01乐季--康乐及文化事务署）Quality Services for Quality Life 凝聚新动力文康展新姿（康乐及文化事务署）Ma Belle is Diamond 只因为您更有价值（Ma Belle-jewelry）Good to the last drop！滴滴香浓，意犹未尽！（雀巢咖啡）A great way to fly 新加坡航空，飞越万里，超越一切。