高级商务英语听说(第二版)Unit 3 Making Economic Sense

新编商务英语听力教程4第二版unit3答案1、The commander said that two _____ would be sent to the Iraqi front line the next day. [单选题] *A. women's doctorB. women doctorsC. women's doctorsD. women doctor(正确答案)2、We’re proud that China _______ stronger and stronger these years. [单选题] *A. will becomeB. becameC. is becoming(正确答案)D. was becoming3、( ) ____ eye exercises ___ good __ your eyes. [单选题] *A. Doing, is, for(正确答案)B. Doing, are, forC. Do, is, forD. Do, are, at4、I shall never forget the days（）we worked on the farm. [单选题] *A. when(正确答案)B. whatC. whichD. on that5、Before leaving the village, he visited the old house _____ he spent his childhood. [单选题] *A in which(正确答案)B. whichC. to whichD at which6、He couldn’t ______ the maths problem without your help. [单选题] *A. work out(正确答案)B. work atC. work forD. work with7、This year our school is _____ than it was last year. [单选题] *A. much more beautiful(正确答案)B. much beautifulC. the most beautifulD. beautiful8、I passed the test, I _____ it without your help. [单选题] *A.would not passB. wouldn't have passed(正确答案)C. didn't passD.had not passed9、Since we have _____ money left,we can't afford the expensive computer. [单选题] *A. a littleB. a fewC. little(正确答案)D. few10、Words are windows（）you can look into the past. [单选题] *A. through which(正确答案)B. through thatC. whichD. whose11、Before you quit your job, （）how your family will feel about your decision. [单选题] *A. consider(正确答案)B. consideringC. to considerD. considered12、There are many_____desks in the room. [单选题] *rge old brown(正确答案)B.old large brownrge brown oldD.brown old large13、( ) You had your birthday party the other day,_________ [单选题] *A. hadn't you?B. had you?C. did you?D. didn't you?(正确答案)14、60．—Are you ready?—Yes. We can start ________ any time. [单选题] *A．at(正确答案)B．inC．toD．for15、Julia’s on holiday in Shanghai _______. [单选题] *A. in a momentB. after a momentC. at the moment(正确答案)D. at any moment16、Our teacher suggested that each of us _____ a study plan for the tong summer vacation. [单选题] *A. make(正确答案)B. madeC. will makeD. would make17、There ______ a football match and a concert this weekend.（）[单选题] *A. isC. will be(正确答案)D. will have18、46．The pants look cool.You can ________. [单选题] *A．try it onB．try on itC．try them on(正确答案)D．try on them19、You can distinguish the twins very easily, _____Tom is quite while Jack is active. [单选题] *A. soB. butC. for(正确答案)D. and20、I should like to rent a house which is modern, comfortable and _____, in a quiet neighborhood. [单选题] *A.in allB. after allC. above all(正确答案)21、Tom’s mother will let him _______ traveling if he comes back?in five days. [单选题] *A. to goB. goesC. wentD. go(正确答案)22、Just use this room for the time being ,and we’ll offer you a larger one _______it becomes available [单选题] *A. as soon as(正确答案)B unless .C as far asD until23、We haven't heard from him so far. [单选题] *A. 到目前为止(正确答案)B. 一直C. 这么远D. 这么久24、The traffic jams often happen in _______ hours. [单选题] *A. lunchB. workC. leisureD. rush(正确答案)25、I _______ the job because I couldn’t stand(忍受) the rules. [单选题] *A. gave inB. gave outC. gave backD. gave up(正确答案)26、—Can you play tennis?—______. But I can play basketball.（）[单选题] *A. Yes, I canB. Yes, I doC. No. I can’t(正确答案)D. No, I don’t27、It took a long time to _______ Tom to go shopping with me. [单选题] *A. speakB. tellC. persuade(正确答案)D. talk28、---Where’s that report?---I brought it to you ____you were in Mr. Black’s office yesterday. [单选题] *A. ifB. when(正确答案)C. becauseD. before29、Every means _____ but it's not so effective. [单选题] *A. have been triedB. has been tried(正确答案)C. have triedD. has tried30、We should have breakfast every day to keep ______. [单选题] *A. healthB. healthy(正确答案)C. healthilyD. the healthy。

⾼级综合商务英语2Unit3Unit 31. CPI:(consumer price index)居民消费价格指数2. PPI:(producer price index )⽣产价格指数3. Business cycle经济周期4. Fiscal policy 财政政策:5. equity capital主权资本，股本权益6. Game theory 博弈论7. break even price保本价格8. Producer surplus⽣产者剩余9. inward-looking: closed; isolated10. miraculous: incredible; marvelous; amazing 11. at the outset of: at the beginning of12. self-sufficient: self-sufficing; self-sustaining13. unleash: release; loose14. exploit: advantage; explore15. tap: exploit16. defy: challenge17. pervasive: permeating18. contraction: cut; reduction; recession19. eradicate: eliminate; wipe out20. inclusive:comprehensive; all-over1. After the industrial revolution, experience-based innovation was increasingly replaced by field experimentation and, later, by science-based experiments conducted in scientific laboratories (substitute)Paraphrase: After the industrial revolution, field experimentation and, later on, science-based experiments which were conducted in science labs have substituted the traditional experience-based innovation.2. So if a developing country knows how to tap the advantage of backwardness in technology, industry, and social and economic institutions, it can grow at an annual rate several times that of high-income countries for decades before closing its income gap with those countries.(exploit; catch up with)Paraphrase: Therefore, if a developing country knows how to exploit its advantage of backwardness in technology, industry, and social and economic institutions by borrowing advanced technology from outside, its annual growth rate will be several times greater than that of rich countries for many decades and thus it might catch up with those countries.3. Stagnation and frequent social and economic crises began to beset most developing countries by the 1970s and 1980s. (be faced with)Paraphrase: By the 1970s and 1980s, most developing countries were faced with economic depression and frequent social and economic crises.4. A well-functioning market is the prerequisite of developing a country’s industries according to the comparative advantages the country has over other countries. (be the prerequisite) Paraphrase: A well-functioning market is the prerequisite of developing a count ry’s industries according to the comparative advantages the country has over other countries.5. The spectacular growth over the past three decades far exceeded the expectations of anyone at the outset of the transition, including Deng Xiaoping, the archit ect of China’s reform and opening-up strategy.Paraphrase: China’s miraculous economic growth over the past thirty years was beyond many people’s expectations set at the beginning of its economic transformation. And Deng Xiaoping, who set the blueprint for China’s reform and opening-up policy, was no exception.1. The acceleration of growth was accompanied by amove of labor from agriculture to manufacturing and services. (Line 5, Para. 5)Paraphrase: Accompanying the quick growth of economy is the transfer of laborers from the primary industry to the secondary and tertiary industries.2. China’s exploitation of the advantage of backwardness has allowed the country to emerge as the world’s workshop and to achieve extraordinary economic growth by reducing the costs of innovation, industrial upgrading, and social and economic transformation.(Line 14, Para.8) Paraphrase:By taking full advantage of its backwardness, China has become the world’s manufacturing center and has achieved amazing economic growth through the cost reduction in innovation, industrial reengineering as well as social and economic transformation.3.Thedevelopment ofmodernadvancedindustries was perceived as the only way to achieve rapid economic takeoff, avoid dependence on the Western industrial powers, and eliminate poverty. (Line 9, Para. 9)Paraphrase:Developing modern advanced industries was regarded as the only means for those transition economies to boost their economic growth, to be independent from Western industrial nations and to eradicate poverty.4.During the transition process China adopted a pragmatic, gradual, dual-track approach. (Line 1, Para.12) Paraphrase:During its transition from command economy to market economy, China has adopted a practical, double-way method.。

高级职业英语听说教程第二版答案unit31、Modern plastics can（）very high and very low temperatures. [单选题] *A. stand(正确答案)B. sustainC. carryD. support2、In 2019 we moved to Boston,（）my grandparents are living. [单选题] *A. whoB. whenC. where(正确答案)D. for which3、His handwriting is better than _____. [单选题] *A. mine(正确答案)B. myC. ID. me4、She spoke with a strong Scottish（）[单选题] *A. speechB. accent(正确答案)C.voiceD. sound5、1．________my father ________ my mother is able to drive a car. So they are going to buy one. [单选题] *A．Neither; norB．Both; andC．Either; orD．Not only; but also(正确答案)6、—Are these your sheep? [单选题] *A）on grass at the foot of the hill.(正确答案)B. feedC.is fedD. is feeding7、Actually, we don't know whether this news comes from a reliable（）or not. [单选题] *A. source(正确答案)B. originC. basisD. base8、—Could you take out the rubbish, Jim?—______. I have too much homework to do. You can ask Sally to do it. （）[单选题] *A. Sorry, I can’t(正确答案)B. No problemC. I disagreeD. No, thanks9、You might not like the way Sam behaves, but please be kind to him. _____, he is your grandfather. [单选题] *A. After all(正确答案)B. Above allC. In allD. At all10、We got up early this morning and took a long walk after breakfast. We walked _____ the business section of the city. [单选题] *A. amongB. betweenC. through(正确答案)D. upon11、Henry lives happily with his three cats. _______ of them are part of his family. [单选题] *A. NoneB. BothC. All(正确答案)D. Neither12、In fact, Beethoven did something brave than dying. [单选题] *A. 勇敢(正确答案)B. 冒险C. 可怕D. 奇妙13、I think _______ is nothing wrong with my car. [单选题] *A. thatB. hereC. there(正确答案)D. where14、6．—How can we get to the school?—________ bus. [单选题] *A．ToB．OnC．By(正确答案)D．At15、60．—Are you ready?—Yes. We can start ________ any time. [单选题] *A．at(正确答案)B．inC．toD．for16、He always did well at school _____ having to do part-time jobs every now and then. [单选题] *A despite ofB. in spite of(正确答案)C. regardless ofD in case of17、_______ a busy afternoon! [单选题] *A. HowB. What(正确答案)C. WhichD. Wish18、The manager demanded that all employees _____ on time. [单选题] *A. be(正确答案)B. areC. to beD. would be19、His new appointment takes（）from the beginning of next month. [单选题] *A. placeB. effect(正确答案)C. postD. office20、When you have trouble, you can _______ the police. They will help you. [单选题] *A. turn offB. turn to(正确答案)C. turn onD. turn over21、I don't know the man _____ you are talking about. [单选题] *A. who'sB. whose(正确答案)C. whomD. which22、Everyone here is _______ to me. [单选题] *A. happyB. wellC. kind(正确答案)D. glad23、36．This kind of bread is terrible. I don't want to eat it ______. [单选题] * A．any more(正确答案)B．some moreC．no longerD．some longer24、The traffic jams often happen in _______ hours. [单选题] *A. lunchB. workC. leisureD. rush(正确答案)25、I _______ no idea of where the zoo is. [单选题] *A. thinkB. getC. have(正确答案)D. take26、83．The school is? ? ? ? ? ? ?the hospital. [单选题] *A．withB．intoC．ontoD．opposite(正确答案)27、They may not be very exciting, but you can expect ______ a lot from them.（）[单选题] *A. to learn(正确答案)B. learnC. learningD. learned28、74．In England people drive________. [单选题] *A．on the left(正确答案)B．in the leftC．on leftD．in left29、What do you think of the idea that _____ honest man who married and brought up a large family did more service than he who continued single and only talked of _____ population. [单选题] *A. a, /B. an, /C. a, theD. an, the(正确答案)30、We _____ three major snowstorms so far this winter. [单选题] *A.hadB. haveC. have had(正确答案)D.had had。

商务英语听说（第⼆版）参考答案u...商务英语听说(第⼆版)参考答案unit1-to-test-I--the-keys-o f--listening-practiceUnit1. Welcome and farewell.Part A. intensive listeningPhonetics: A B A D CDictation:1.Flight AF 463 to Paris is now boarding at Gate number 7.2.This is the final call for flight No. AZ 963 to Rome.3.I’d like to make a reservation for a flight to Boston on Nov. 28th.4.Do you have a single room available tomorrow night?5.I’m looking forward to our future cooperation.6.I’ll need an economy ticket with an open return.7.I’d like to have my laundry by 9 o’clock tomorrow morning.8.Thank you for all your help during our stay here in China.Part B. Extensive listeningDialogues: B C B B D1.W: do you have anything particular to declare?M: No. I don’t think so. I haven’t got anything dutiable with me.Q: where does the conversation most probably take place?2. M: will you attend the Fair in Tianjin in two days?W: No. I’m leaving Tianjin for Shanghai tomorrow morning for a 3-day meeting, and will visit Guangzhou afterwards. Q: where is the man going tomorrow?3.W: your flight will be departing from Gate 18. the boarding time is 8:45 andyour flight leaves at 9:15, have a nice journey!M: thank you very much.Q: what time does the man’s flight depart?4.M: did you enjoy your flight?W: Not really, I was a little airsick when the plane experienced a few bumps.Q: how does the woman like her flight?5.W: room reservation, good afternoon.M: I’d like to book a double room for Tuesday next week.Q: what’s the probable relationship between the two speakers? Conversation:Meeting a foreign businessman at the airportMr. Wang: excuse me, sir, but are you Mr. Stone from New York?Mr. Stone: Yes, I am Michael Stone, the sales manager of ABC Import & Export Company, Ltd.Mr. Wang: I am Wang Qiang from Eastern Electronics Company. I’ve come to meet you, Mr. Stone.Mr. Stone: how are you, Mr. Wang? Thank you for coming to the airport to meet me.Mr. Wang: it’s my pleasure. How many people are there in your party?Mr. Stone: only two. This is Miss White, my assistant.Mr. Wang: nice to meet you, Miss White.Miss. White: nice to meet you too, Mr. Wang.Mr. Stone: I’m sorry to have kept you waiting for long, but the flight was delayed30 minutes. If it weren’t for the heavy fog, we would have been here by2:00 pm.Mr. Wang: never mind. I was stuck in traffic, too.Mr. Stone: where are we heading now?Mr. Wang: I guess you must be very tired after the long trip, so it is best if we go to your hotel to check in first. If you don’t mind, we’d like to accommodate you at Sheraton Hotel.Mr. Stone: terrific! That’s very considerate of you.(on the way)Mr. Stone: how far is it to the hotel?Mr. Wang: about 45 minutes. Is this your first time here in Tianjin, Mr. Stone? Mr. Stone: yes. We’ve never been here before. Mr. Wang: so you might as well have a look at the city along the way. And we’ll show you around the city after our business. Mr. Stone: that would be great! Thank you very much.Section A: B C B D APart C. Listening & Speaking IntegrationConversation: Bon VoyageWang: it’s a shame that you can not stay in Beijing for a few more days, Mr. Knox!Knox: Yes, I’d like to, very much indeed. But I have to rush home and preside over the committee meeting. Anyhow, I really enjoyed every minute of my stay here, your warm reception, as well as your working enthusiasm have left me a deep and vivid impression and helped make my trip a productive one.Wang: it’s very kind of you to say so. Through beautiful negotiation we finally have all the disputes solved and the contract signed. I’m sure our initial transaction will pave the way for further cooperation between our two companies. We’ve been brought closer to each other by this transaction.It’s essential for us, or for a country, to strengthen economic contact with the outside world, isn’t it?Knox: I quite agree with you. In the long run, it makes sense for a nation to specialize in certain activities, producing the goods in which it has the most advantages and exchanging them for those in which it does not have the advantages. Wang: you seem to be an economist, Mr. Knox!Knox: you are to blame for it, Wang. If you hadn’t started this talk about a country’s…well, let’s drop this topic. Economist or not, I hope business between us will prosper. Then we’ll have more opportunities to meet each other. To tell you the truth, I find it very hard to say goodbye. I shall be missing you, Wang.Wang: me too, I shall be looking forward to your visit again.Knox: next time I come, I shall see more of the city. And I’ve got to try Beijing Roast Duck again, very impressive. But listen, are they announcing my flight? I’m afraid I have to board the plane now.Wang: Bon Voyage, Mr. Knox!Knox: Good-bye. Let’s keep in contact.Wang: Good-bye and take care.Section A: F F T T TUnit 2. Companies and Occupations.Part A. intensive listeningPhonetics: B A D C ADictation:1.Our market share in China has increased by 6%, accounting for 15%.2.How many sections come under the Production Department?3.We have 70330employees world-wide and sales of $19806 million.4.The world wide company has operations in more than 100 countries.5.Secretaries who receive visitors are called receptionists.6.Business hours usually start at 9 am. And finish at 5 pm., Monday to Friday.7.Most of our work consists of looking after the taxation and financial affairs.8.In the United States alone we have a turnover of over $1 billion annually. Part B. Extensive listeningDialogues: D A D C B1.M: I’ve got a job offer in P&J Chemicals. Do you think I should take it?W: well, I’m not quite familiar with it. You’d better do some research on the internet.Q: what does the woman think of P&J Chemicals?2.W: I’d appreciate your professional opinion. Do you think that I should suethe company?M: not really. I think that we can settle this out of court.Q: what is the probable relationship between the two speakers?3.M: should I come for an interview?W: I’ll let you know in two weeks when I hear from the Personnel Department.Q: when should the man come for an interview?4.W: may I have a look around your company?M: sure, I’ll show you. This way please. The canteen is on the ground floor, the Personnel Department and the Sales are on the second floor. And you’ll find our biggest department on the third floor, which is the Production Department.Q: on which floor is the Sales Department?5. M: Good morning. I’m John Green from General Sales Company. I have anappointment with Mr. Smith of the Purchasing Department at tenW: Good morning. Mr. Smith’s office is on the third floor. You can take the lift around the corner.Q: which department does the woman work at?Conversation:McDonald’sTom: Where are we having lunch today?Mary: Since we are visiting another client at 1:30, I guess we’ll just grab sth at McDonald’s. what do you think?Tom: that’s pk with me. We don’t need to bother finding a place to eat, because you can find McDonal d’s everywhere. Bur do you know the history ofthe big M?Mary: not really, you seem to be an expert on that. Tell me some. Did a person named McDonald start it?Tom: yes, actually brothers Richard and Maurice McDonald opened their first restaurant in California in 1940.Mary: it has many restaurants around the world now.Tom: quite right. It’s one of the two most recognized and powerful brands in the world. The other is Coca Cola, the only soft drink supplier to McDonal d’s today. McDonal d’s operates over 32000 restaurants in 119 countries worldwide, employing more than 1.5 million people. It is growing with an average of 396 new restaurants to the system annually in the past five years.This means a new McDonal d’s will open somewhere in the world every single day.Mary: incredible! I wonder how much they make!Tom: sales across all of its company-owned and franchised restaurants totaled $56.9 billion in 2009. its revenues were of $22.7 billion and the netprofit amounts to $4.3 billion.Mary: very good business. Do you know when we had the first McDonal d’s in Beijing?Tom: if I’m not wrong. It was 1992. the date , yes, April 23. but actually McDonal d’s very first appearance in China was in Shenzhen on October 8, 1990.Mary: you seem to know everything! Did you work there?Tom: No, I just came across an article in the newspaper the other day!Part C. Listening & Speaking IntegrationConversation: a job interviewInterviewer: thank you for coming to see us, Emily. Have a seat please. Now, I’dlike to start by checking a few details with you.Emily: OKInterviewer: your resume says you worked in ABC Electronics, when did you join it?Emily: five years ago. It is a large international company, which provided a trainee program for people from university and, well that was my first job, trainee marketing manager.Interviewer: what exactly did you do?Emily: well, the program lasted 18 months. During that time I worked in different departments—in personnel, purchasing, marketing and such things. O also went out with the sales representatives to visit customers. Interviewer: did you enjoy it? Emily: yes, I did. I didn’t really know what I wanted to do when I left university, so it was god to see what the different departments did. I was really practical.Interviewer: it sounds interesting.Emily: yes, it was. But it was very badly paid. I did the same work as other people. I think a lot of the trainees feel they are a cheap source of labor. Interviewer: how long did you stay there?Emily: till the end of the trainee program. And then I saw a job vacancy in the marketing department of GM, and I applied for a job there. That’s whereI work now.Interviewer: but why do you want to leave now?Emily: I want sth more challenging. And I want a job closer to home, too. Interviewer: all right, and what career development are you looking for in our company?Unit 3. products and salesPart A. intensive listeningPhonetics: A B D C CDictation:1.we will allow you another 2% discount for its new product.2.the pants are available in four different colors and three sizes.3.our machine is of better quality though the price is a little higher.4.there is a close relationship between building a reputation and establishinggoodwill./doc/1c3915655.htmlpared with competing products, ours is smaller and lighter.6.we have a wide selection of shirts that will appeal to all ages.7.our company relies on quick sales and low profits.8.the sales reached a peak of 850 million in 2006, before falling to under 600million in 2008.Part B. Extensive listeningDialogues: A B D A C1．W: Do you think we should put an ad in the newspaper for the new product?M: by all means.Q: what does the man think of n ad in the newspaper?2．M: is it the latest model you have?W: Yes, this model is specially designed for personal cyclists. It’s got Italian frame and Japanese components.Q: what product are they talking about?3．W: In what newspapers, magazines or websites does your company advertise?M: we send brochures and samples to our potential customers. That’s more direct.Q: how does the man’s company advertise?4．M: any news from the annual conference?W: yes. The sales of this year are reported to be 120 million, increased by 20% compared with last year.Q: what were the sales last year?5. W: I’d like to get some information about your vacuum cleaner.M: OK. Unlike any other vacuum cleaner, ours is unique. It has some space age design features. Most importantly, there’s no bag inside.Q: what do we learn about the vacuum cleaner?Conversation:Section A: C B D A CSection A1.warranty2.selling price\3.yearly on-site maintenance service after one-year warranty period4.money-back guarantee5.free deliveryUnit 4. MarketingPart A. intensive listeningPhonetics: B D A B BDictation:1.From what I’ve heard, you’re already well up in shipping work.2.I’m sorry to say that your price has soared.3.the next thing I’d like to bring up for discussion is insurance.4.it would be very difficult for us to push any sakes if we buy it at this price.5.we wish our opinions on marketing will be passed on to our manager.6.we sell our goods on loaded weight and not on landed weight.7.it’s too expensive, do you have any discount?8.we can effect shipment in December or early next year at the latest.Part B. Extensive listeningDialogues: A C D D B1.M: How many do you intend to order?W: I want to order 900 dozen.M: the most we can offer you at present is 600 dozen.Q: how many can the woman order?2.M: TV is much more effective to advertise our new product, but it will cost alot of money.W: it is worth doing so as long as the result is satisfactory.Q: what does the woman mean?3.W: could we use booklets, letters, and catalogues for direct mail advertising?M: Yes. But you should build up a mailing list of possible customers for direct mail advertising.Q: what should the woman do first?4.W: you are going to Chicago tomorrow, aren’t you?M: Yes. I thought I’d fly, but then I decided that taking a Greyhound bus would be cheaper than driving or flying. Q: how will the man get to Chicago?5. M: I intend to get in the American market, but we know little about the localconditions and preferences.W: market research can help.Q: what does the woman mean?Conversation:Section A: F T F T FSection B:1.advertising\promotional2.on television\in a national newspaper3.posters\point-of-sales displays4.experienced salespeople5.high\T-shirts\umbrellaPart C. Listening & Speaking IntegrationSection A:1.have very little knowledge\blaze a trial2.defend and compete against3.various kinds and in scorching competition4.keep good relations and co-operationsUnit 5. Business FairsPart A. intensive listeningPhonetics: B D D C ADictation:1.I’m calling to inform you that we have decided to make the purchase.2.do you have any plans to sell in Europe?3.our company is ranked second in the business.4.we doubled our output in this department as a result.5.we could make a delivery of this parcel as soon as possible.6.we find our price 25% higher compared with other companies’.7.how much does she have to pay if she stays for 3 days?8.the new company can give him 2000 dollars a month as a start.Part B. Extensive listeningDialogues: C B D C D1. W: Do you think we should park the car downtown?M: it’s hard to find a place.Q: what does the man mean?2. M: if I place an order on this product, when can you deliver them?W: for these products, we can arrange shipment at once. It would take longer, say, three months, if you want to order special designs.Q: when can products of special design delivered?3. W: are you glad that you came to work in Washington?M: Yes. Indeed. I’d considered going to New York or Boston, but I’ve never regretted my decision.Q: where does the man live now?4. M: registration always takes so long.W: what bothers me is all the people who cut in line.Q: what bothers the woman?5. M: did you buy your car from that dealer in the city?W: he went out of business last week.Q: what does the woman mean about the car dealer?Conversation:Section A: B D C B CSection B:1.calling from\get some information2.vacant suites\conference hall3.the experts\get the VIP treatment4.the reservation form\by fax5. 1000 RMB Yuan or 120 US DollarsPart C. Listening & Speaking IntegrationSection A:1.china international agricultural machinery exhibition2.concerning agriculture\increase the farmers’ income\supporting policies andlaws/doc/1c3915655.html\0086-10-68596444Test IPart A. intensive listeningPhonetics: A C B C B D D A B CDictation:1.can you give me an account of your product?2.I want to take part in the exhibition in Miami.3.I know the factory is operating at full capacity.4.I suggest we ride the subway back to our hotel and rest for a while.5.my watch reads 11:30, so we have about 45 minutes to get there.6.have you filled in the Customs Declaration Form?7.we have to arrive at the airport one hour earlier.8.the company was established in 1990 and we have about 1500 employees now.9.our net profits were over 100 million US dollars last year.10.I think some of the items may find a ready market in our country.Part B. Extensive listening-----Dialogues: D B A A B1. W: Jack, have you finished your research paper for economics?M: not yet. I always seem to put things off until the last minute.Q: what are they talking about?2. M: this black bag is $ 2.00 and that blue one is a dollar more.W: the red one is twice as much as the blue one.Q: how much is the red bag?3. W: watching the news on TV is a good way to learn English.M: it’s especially helpful when you check out the same information in the newspaper.Q: what are they talking about?4. M: I like to travel by air. I like getting different places fast. Do you liketraveling by air?W: flying makes me nervous. I like feeling the ground under my feet. Traveling by rail and road are my favorite ways of traveling.Q: what does the woman feel about traveling by air?5. W: I’d like to cash this check.M: please sign the back. Do you have any account here?Q: what does the man ask the woman to do to cash money?Passage: D A B C BConversation: Leather products\leather garments\Europe\ FOB ShanghaiPart C. Listening & Speaking IntegrationSection A:Newspapers, magazines, online, E-mail, blog, Facebook, twitter and cinema advertising. Making counter displays for dealers to exhibit in their shops.。

Lesson 3 Economy1. W: The report says all departments are making a profit except the Asian department.M: Well, Mr. Smith seems to be the wrong person to head that department. One more step wrong and he will be removed from that office.Q: What do we learn from the conversation?2. W: During the last thunderstorm, I noticed several leaks in my bedroom ceiling and they really caused a mess.M: Maybe you have some broken tiles. I have the phone number of a good roofing company that could do a good repair job for you at a reasonable price.Q: What can we conclude from this conversation?3. W: How did you do on the math exam, John?M: I barely made it. It was just a passing score but better than I had expected.Q: What do we learn from the conversation?4. M: I wonder what makes Mother so upset these days?W: Father is canceling his vacation trip. He promised to take her abroad last year, but the company is again asking father to postpone his vacation.Q: Why is their mother unhappy?5. W: Friday's speaker is supposed to be wonderful. Are you going to attend the seminar that day?M: Yes, but I haven't been able to get a ticket yet. Since the lecture is open to the public, I imagine the tickets may have already been sold out.Q: Why is the man afraid he won't be able to attend the seminar?6. M: Could you lend me your biology notes?W: Do you think you'll be able to make out my handwriting?Q: What does the woman imply about the notes?7. W: Did you pick up my books from Ron's house?M: Sorry. It slipped my mind.Q: What does the man mean?8. W: Would you like to go to the movies with us tonight?M: To the movies? Tonight is the biggest concert of the year.Q: What does the man mean?9. M: Just one person in the whole class got an A on the test! YOU!W: ALL RIGHT!!!Q: What does the woman mean?10. W: We are having a party at our house on the weekend of the 30th. Would you like to join us?M: That sounds like a lot of fun. But I'll need to check my calendar first.Q: What does the man imply?11. M: I've been running a mile every afternoon for the past month. But I still haven't been able to lose more than a pound or two. I wonder if it's worth it.W: Oh, don't give up now. It always seems hard when you are just starting out.Q: What does the woman mean?12. M: I'm going to the vegetable stand today. Can I pick up anything for you?W: No, thanks. I just came back from the market myself.Q: What does the woman mean?13.M: I don't understand why I received such a low grade on my term paper.W: You should make an appointment with the professor to discuss it.Q: What does the woman suggest the man do?14.M: The sound of all that traffic is driving me out of my mind.W: It is had. But the highway will reopen tomorrow, then we won't have all those cars passing by any more.Q: What does the woman imply?15.W: I invited your mother to lunch yesterday. But she said she didn't have any free time.M: Yeah. She just got a new job.Q: What does the man mean?Passage I World Trade Organization (WTO)Established on January 1, 1995, World Trade Organization is the successor to the General Agreement on Tariffs and Trade (GATT). It exists to promote a free-market international trade system. The WTO promotes trade by:1. reducing tariffs;2. prohibiting import or export bans or quotas;3. eliminating discrimination against foreign products and services;4. eliminating other impediments to trade, commonly called "non-tariff trade barriers''.With China's successful entry into WTO in Nov 2001, it currently has 135 member countries, accounting for over 90% of world trade. Over 30 others are negotiating membership.The WTO's top-level decision-making body is the ministerial conference which meets at least once every two years. Over three-quarters of WTO members are developing countries.Special provisions for these members are included in the WTO's agreements. GATT is now the WTO's principal rule-book.Decisions are made by the entire membership by consensus or majority vote.The WTO's agreements have been ratified in all members' parliaments. If a trade barrier is found to be unfair, the WTO can authorize the imposition of trade sanctions to force a change in that country's law. The WTO exempts trade barriers which are designed to conserve natural resources or protect health.Critics say the WTO credits agreements are skewed in favor of rich countries. The west may preach trade liberalization, but it has used negotiations to prize third world market while keeping its own barriers intact.1.When was the World Trade Organization established?2. What is the aim of establishing the WTO?3. According to the passage, how many member countries does the WTO currently have?4. Which of the following statements is NOT true?5. What does the WTO do if a trade barrier is found to be unfair in a certain country?1.GATT,2.over 90%,3.the ministerial conference,4.conserve natural resources, protect health,5.in favor of rich countriesPassage II President Jiang Zemin Highlights "New Economy" in APEC AddressPresident Jiang Zemin said on November 16, 2000 that in the development of a "New Economy", it is essential to take advantage of the latest developments in science and technology. He made this address at the eighth informal meeting of leaders of the APEC forum. He explained that the "New Economy" refers to the kind of economy initiated and sustained by new technologies and hi-tech industries. The advancement of technology, led by IT and biotechnology industries, is giving rise to a new industrial revolution, Jiang said.Developing countries are faced with the difficult task of both transforming their traditional industries and developing new industries, Jiang noted, adding that continued expansion of the 'digital divide" has widened the wealth gap between North and South and may trigger new imbalances in the world economy."Against the background of accelerated economic globalization and the dynamic progress of science and technology, we must facilitate cooperation between developed and developing countries on exchanges of human resources, technology and infrastructure, and we must help countries develop independently to narrow the North-South gap."Today, the development, application and impact of science and technology far transcends national boundaries. For example, every major breakthrough made in the human genome project is a crystallization of cooperation between scientists from a number of countries. Only when applied in a global context can the achievements of science and technology benefit people", Jiang said. He also noted that economic globalization should stress the popularization of scientific and technological knowledge.The protection of intellectual property rights should be guided by market rules in such away that the rules will be helpful to the spread of scientific and technological knowledge, so that all countries may benefit, he added.1.On November 16, 2000.2.It is essential to take advantage of the latest developments in science and technology.3.It refers to the kind of economy initiated and sustained by new technologies and hi-tech industries.4.They are faced with the task of both transforming their traditional industries and developing new industries.5.It should stress the popularization of scientific and technological knowledge.1.the eighth informal meeting of leaders2.bio-technology industries, a new industrial revolution3.has widened the wealth gap, North and South, new imbalances in the world economy4.developed and developing countries, human resources, technology5.intellectual property rights, the spread of scientific and technological knowledge, all countries may benefit.PART D1) opportunity, 2) distinguished guests, 3) his family, 4) Washington, 5) campaign, 6) the very best, 7) differences, 8) involvement, 9) first lady, 10) vice president, 11) cooperation, 12)politics, 13) values, 14) Democrats, 15)unity, 16)foundation, 17) details, 18)consensus,19) common ground, 20)one nation。

新视野商务英语视听说(第二版)第三单元听力原文------------------------------------------作者xxxx------------------------------------------日期xxxxUnit 3Part 2Task2.2A: Good morning, Paper Mills plc. How can I help you?B: Good morning. Can I talk to Pail Osman, please?A: Who’s calling please?B: Simon Weller, calling from Singapore.A: Well, Mr. Weller, I’m afraid Mr. Osman is not available at the moment. He has just left for a workshop.B: What time do you expect him back? I need to talk with him.A: He told me he would come back in half an hour. Can I take a message or would you like to call him on his cellphone?B: I’ll try his cellphone. Could you give me the number, please?A: That’s right.B: Thank you. Bye.Part 32.Operator: Hello, ABC Ltd. How can I help you?Paul: This is Paul Jackson of Grandiose. Can I have extension 3421, please?O: Certainly, hold on a minute, I’ll put you through.Roy: Louise Paulson’s office, Roy speaking.P: This is Paul Jackson calling. Is Louise in？R: I’m afraid she’s out at the moment. Can I take a message?P: Yes. Could you ask her to call me at 979-326-8965. I need to talk to her about the order; it’s urgent.R: Could you repeat the number please?P: Yes, that’s 979-326-8965 and this is Paul Jackson.R: Thank you Mr. Jackson. I’ll make sure Louise gets this as soon as possible.P: Thanks. Bye.R: Bye.Part 4Video 1Receptionist: Hello, International sales.Schulz: Hello, this is Mr. Schulz here, calling from England.R: Yes, Mr. Schulz. Who do you want to speak to?S: I’d like to speak to Mr. Matthews.R: Fine. Hold the line, please. I’m connecting you now.Perez: Hello. Mr. Matthews’ office. Who’s calling please?S: This is Mr. Schulz calling from England. Can I have a word with Mr. Matthews?P: I’m afraid Mr. Matthews isn’t available. He’s gone to Hong Kong on business for a few days.S: When do you expect him back?P: He’ll be back on Friday afternoon. Is it urgent?S: Yes.P: Can I take a message for him?S: Yes, please. Will you tell him that we’ve just received your sample of the new assembly coffee table and are quite happy with it?P: Sure. It’s very kind of you to say so. Can we expect an order from you?S: That’s why I’m making the call. Please tell Mr. Matthews we’re quite happy with the quality and design of the table, but the price is too high. We need some negotiation on it.P: OK, Mr. Schulz. Anything else?S: One more thing. Please inform Mr. Matthews that I won’t be able to get to your company that early this Saturday because of the rail strike. It’ll probably be afternoon before I arrive.P: No problem. I’ll give him the message.S: Thanks.P: You’re welcome. Goodbye.Part 51(1).Bennett is a famous doctor. Please call him on 875-9368 before you go to see him.(2).Miss Black is on holiday now. The telephone number of the hotel she is staying in in 305-636-8430.(3).The number of the order is 5312/A12.(4).This is John Bartholomew, B-a-r-t-h-o-l-o-m-e-w.(5).The name is Holt & Frier: H-o-l-t and f-r-i-e-r.(6).The name of the company is DINER.D for Dora, I for Island, N for Northpole, E for Edward, and R for Richard.Part 6Video 2Receptionist: Good afternoon, this is DNM, How can I help you?Mandel: Good afternoon. I’d like to speak to Mr. Miller, please.R: Mr. Miller? Hold on, please. I’ll connect you.Leo Miller: Mr. Miller speaking. Who’s calling please?M: This is Ms. Mandel from BCM. Is this Henry Miller?L: What? Henry Miller? No, this is Leo Miller, in the Sales Department. Henry Miller is in the Customer Relations Office. I’m afraid you’ve dialed the wrong extension. M: Oh, sorry to have interrupted you. Can you give me Henry Miller’s extension, please?L: Sorry, I haven’t got a directory on hand now. Would you mind calling the switchboard again? I’m sorry not to be of more help.M: Oh, OK. It doesn’t matter. I’ll call back to the receptionist. Thank you, anyway. R: Good afternoon. How can I help you?M: Good afternoon. This is Ms. Mandel again. I’m afraid you gave me the wrong extension just now. I want to speak to Henry Miller, not Leo Miller.R: Oh, there are two Mr. Millers in our company. I’m very sorry I didn’t notice that. I’ll put you through right now. Please wait a minute.M: OK. I’m holding.R: Good afternoon. How can I help you?M: It’s me again – Ms. Mandel. I’m still having trouble getting through to Henry Miller. No one is answering his line. I really need to talk to Mr. Miller as soon as possible. We placed an order with you last week, but we have so far heard nothing about it. It’s a rush order, and we need it urgently. Can you help?R: Of course. I’ll go and find him and ask him to ring you immediately. There may be a problem with his line.M: OK, thank you very much.Hello, Mr. Miller, this is Ms. Mandel. Thank you for ringing back. You are hard to get hold of!H: Oh, I’m terribly sorry for the trouble. I was in a meeting and I left my cellphone in my office.M: Oh, OK. Mr. Miller, I’m calling you about…。

Unit1. Welcome and farewell.Part A. intensive listeningPhonetics: A B A D CDictation:1.Flight AF 463 to Paris is now boarding at Gate number 7.2.This is the final call for flight No. AZ 963 to Rome.3.I’d like to make a reservation for a flight to Boston on Nov. 28th.4.Do you have a single room available tomorrow night?5.I’m looking forward to our future cooperation.6.I’ll need an economy ticket with an open return.7.I’d like to have my laundry by 9 o’clock tomorrow morning.8.Thank you for all your help during our stay here in China.Part B. Extensive listeningDialogues: B C B B D1.W: do you have anything particular to declare?M: No. I don’t think so. I haven’t got anything dutiable with me.Q: where does the conversation most probably take place?2. M: will you attend the Fair in Tianjin in two days?W: No. I’m leaving Tianjin for Shanghai tomorrow morning for a 3-day meeting, and will visit Guangzhou afterwards.Q: where is the man going tomorrow?3.W: your flight will be departing from Gate 18. the boarding time is 8:45 and yourflight leaves at 9:15, have a nice journey!M: thank you very much.Q: what time does the man’s flight depart?4.M: did you enjoy your flight?W: Not really, I was a little airsick when the plane experienced a few bumps.Q: how does the woman like her flight?5.W: room reservation, good afternoon.M: I’d like to book a double room for Tuesday next week.Q: what’s the probable relationship between the two speakers? Conversation:Meeting a foreign businessman at the airportMr. Wang: excuse me, sir, but are you Mr. Stone from New York?Mr. Stone: Yes, I am Michael Stone, the sales manager of ABC Import & Export Company, Ltd.Mr. Wang: I am Wang Qiang from Eastern Electronics Company. I’ve come to meet you, Mr. Stone.Mr. Stone: how are you, Mr. Wang? Thank you for coming to the airport to meet me. Mr. Wang: it’s my pleasure. How many people are there in your party?Mr. Stone: only two. This is Miss White, my assistant.Mr. Wang: nice to meet you, Miss White.Miss. White: nice to meet you too, Mr. Wang.Mr. Stone: I’m sorry to have kept you waiting for long, but the flight was delayed 30 minutes. If it weren’t for the heavy fog, we would have been here by 2:00pm.Mr. Wang: never mind. I was stuck in traffic, too.Mr. Stone: where are we heading now?Mr. Wang: I guess you must be very tired after the long trip, so it is best if we go to your hotel to check in first. If you don’t mind, we’d like to accommodate you at Sheraton Hotel.Mr. Stone: terrific! That’s very considerate of you.(on the way)Mr. Stone: how far is it to the hotel?Mr. Wang: about 45 minutes. Is this your first time here in Tianjin, Mr. Stone?Mr. Stone: yes. We’ve never been here before.Mr. Wang: so you might as well have a look at the city along the way. And we’ll show you around the city after our business.Mr. Stone: that would be great! Thank you very much.Section A: B C B D APart C. Listening & Speaking IntegrationConversation: Bon VoyageWang: it’s a shame that you can not stay in Beijing for a few more days, Mr. Knox! Knox: Yes, I’d like to, very much indeed. But I have to rush home and preside over the committee meeting. Anyhow, I really enjoyed every minute of my stay here, your warm reception, as well as your working enthusiasm have left me a deep and vivid impression and helped make my trip a productive one. Wang: it’s very kind of you to say so. Through beautiful negotiation we finally have all the disputes solved and the contract signed. I’m sure our initial transaction will pave the way for further cooperation between our two companies. We’ve been brought closer to each other by this transaction. It’s essential for us, or fora country, to strengthen economic contact with the outside world, isn’t it? Knox: I quite agree with you. In the long run, it makes sense for a nation to specialize in certain activities, producing the goods in which it has the most advantages and exchanging them for those in which it does not have the advantages. Wang: you seem to be an economist, Mr. Knox!Knox: you are to blame for it, Wang. If you hadn’t started this talk about a country’s…well, let’s drop this topic. Economist or not, I hope business between us will prosper. Then we’ll have more opportunities to meet each other. To tell you the truth, I find it very hard to say goodbye. I shall bemissing you, Wang.Wang: me too, I shall be looking forward to your visit again.Knox: next time I come, I shall see more of the city. And I’ve got to try Beijing Roast Duck again, very impressive. But listen, are they announcing my flight? I’m afraid I have to board the plane now.Wang: Bon V oyage, Mr. Knox!Knox: Good-bye. Let’s keep in contact.Wang: Good-bye and take care.Section A: F F T T TUnit 2. Companies and Occupations.Part A. intensive listeningPhonetics: B A D C ADictation:1.Our market share in China has increased by 6%, accounting for 15%.2.How many sections come under the Production Department?3.We have 70330employees world-wide and sales of $19806 million.4.The world wide company has operations in more than 100 countries.5.Secretaries who receive visitors are called receptionists.6.Business hours usually start at 9 am. And finish at 5 pm., Monday to Friday.7.Most of our work consists of looking after the taxation and financial affairs.8.In the United States alone we have a turnover of over $1 billion annually.Part B. Extensive listeningDialogues: D A D C B1.M: I’ve got a job offer in P&J Chemicals. Do you think I should take it?W: well, I’m not quite familiar with it. You’d better do some research on the internet.Q: what does the woman think of P&J Chemicals?2.W: I’d appreciate your professional opinion. Do you think that I should sue thecompany?M: not really. I think that we can settle this out of court.Q: what is the probable relationship between the two speakers?3.M: should I come for an interview?W: I’ll let you know in two weeks when I hear from the Personnel Department.Q: when should the man come for an interview?4.W: may I have a look around your company?M: sure, I’ll show you. This way please. The canteen is on the ground floor, the Personnel Department and the Sales are on the second floor. And you’ll find our biggest department on the third floor, which is the Production Department.Q: on which floor is the Sales Department?5. M: Good morning. I’m John Green from General Sales Company. I have anappointment with Mr. Smith of the Purchasing Department at ten W: Good morning. Mr. Smith’s office is on the third floor. You can take the lift around the corner.Q: which department does the woman work at?Conversation:McDonald’sTom: Where are we having lunch today?Mary: Since we are visiting another client at 1:30, I guess we’ll just grab sth at McDonald’s. what do you think?Tom: that’s pk with me. We don’t need to bother finding a place to eat, because you can find McDonal d’s everywhere. Bur do you know the history of the bigM?Mary: not really, you seem to be an expert on that. Tell me some. Did a person named McDonald start it?Tom: yes, actually brothers Richard and Maurice McDonald opened their first restaurant in California in 1940.Mary: it has many restaurants around the world now.Tom: quite right. It’s one of the two most recognized and powerful brands in the world. The other is Coca Cola, the only soft drink supplier to McDonal d’s today.McDonal d’s operates over 32000 restaurants in 119 countries worldwide, employing more than 1.5 million people. It is growing with an average of 396 new restaurants to the system annually in the past five years. This means a new McDonal d’s will open somewhere in the world every single day.Mary: incredible! I wonder how much they make!Tom: sales across all of its company-owned and franchised restaurants totaled $56.9 billion in 2009. its revenues were of $22.7 billion and the net profit amountsto $4.3 billion.Mary: very good business. Do you know when we had the first McDonal d’s in Beijing?Tom: if I’m not wrong. It was 1992. the date , yes, April 23. but actually McDonal d’s very first appearance in China was in Shenzhen on October 8, 1990.Mary: you seem to know everything! Did you work there?Tom: No, I just came across an article in the newspaper the other day!Part C. Listening & Speaking IntegrationConversation: a job interviewInterviewer: thank you for coming to see us, Emily. Have a seat please. Now, I’d like to start by checking a few details with you.Emily: OKInterviewer: your resume says you worked in ABC Electronics, when did you join it? Emily: five years ago. It is a large international company, which provided a trainee program for people from university and, well that was my first job, trainee marketing manager.Interviewer: what exactly did you do?Emily: well, the program lasted 18 months. During that time I worked in different departments—in personnel, purchasing, marketing and such things. O also went out with the sales representatives to visit customers.Interviewer: did you enjoy it?Emily: yes, I did. I didn’t really know what I wanted to do when I left university, so it was god to see what the different departments did. I was really practical. Interviewer: it sounds interesting.Emily: yes, it was. But it was very badly paid. I did the same work as other people. I think a lot of the trainees feel they are a cheap source of labor. Interviewer: how long did you stay there?Emily: till the end of the trainee program. And then I saw a job vacancy in the marketing department of GM, and I applied for a job there. That’s where I work now.Interviewer: but why do you want to leave now?Emily: I want sth more challenging. And I want a job closer to home, too. Interviewer:all right, and what career development are you looking for in our company?Unit 3. products and salesPart A. intensive listeningPhonetics: A B D C CDictation:1.we will allow you another 2% discount for its new product.2.the pants are available in four different colors and three sizes.3.our machine is of better quality though the price is a little higher.4.there is a close relationship between building a reputation and establishinggoodwill.pared with competing products, ours is smaller and lighter.6.we have a wide selection of shirts that will appeal to all ages.7.our company relies on quick sales and low profits.8.the sales reached a peak of 850 million in 2006, before falling to under 600million in 2008.Part B. Extensive listeningDialogues: A B D A C1．W: Do you think we should put an ad in the newspaper for the new product?M: by all means.Q: what does the man think of n ad in the newspaper?2．M: is it the latest model you have?W: Yes, this model is specially designed for personal cyclists. It’s got Italian frame and Japanese components.Q: what product are they talking about?3．W: In what newspapers, magazines or websites does your company advertise?M: we send brochures and samples to our potential customers. That’s more direct.Q: how does the man’s company advertise?4．M: any news from the annual conference?W: yes. The sales of this year are reported to be 120 million, increased by 20% compared with last year.Q: what were the sales last year?5. W: I’d like to get some information about your vacuum cleaner.M: OK. Unlike any other vacuum cleaner, ours is unique. It has some space age design features. Most importantly, there’s no bag inside.Q: what do we learn about the vacuum cleaner?Conversation:Section A: C B D A CPart C. Listening & Speaking IntegrationSection A1.warranty2.selling price\3.yearly on-site maintenance service after one-year warranty period4.money-back guarantee5.free deliveryUnit 4. MarketingPart A. intensive listeningPhonetics: B D A B BDictation:1.From what I’ve heard, you’re already well up in shipping work.2.I’m sorry to say that your price has soared.3.the next thing I’d like to bring up for discussion is insurance.4.it would be very difficult for us to push any sakes if we buy it at this price.5.we wish our opinions on marketing will be passed on to our manager.6.we sell our goods on loaded weight and not on landed weight.7.it’s too expensive, do you have any discount?8.we can effect shipment in December or early next year at the latest.Part B. Extensive listeningDialogues: A C D D B1.M: How many do you intend to order?W: I want to order 900 dozen.M: the most we can offer you at present is 600 dozen.Q: how many can the woman order?2.M: TV is much more effective to advertise our new product, but it will cost a lotof money.W: it is worth doing so as long as the result is satisfactory.Q: what does the woman mean?3.W: could we use booklets, letters, and catalogues for direct mail advertising?M: Yes. But you should build up a mailing list of possible customers for direct mail advertising.Q: what should the woman do first?4.W: you are going to Chicago tomorrow, aren’t you?M: Yes. I thought I’d fly, but then I decided that taking a Greyhound bus would be cheaper than driving or flying.Q: how will the man get to Chicago?5. M: I intend to get in the American market, but we know little about the localconditions and preferences.W: market research can help.Q: what does the woman mean?Conversation:Section A: F T F T FSection B:1.advertising\promotional2.on television\in a national newspaper3.posters\point-of-sales displays4.experienced salespeople5.high\T-shirts\umbrellaPart C. Listening & Speaking Integration Section A:1.have very little knowledge\blaze a trial2.defend and compete against3.various kinds and in scorching competition4.keep good relations and co-operationsUnit 5. Business FairsPart A. intensive listeningPhonetics: B D D C ADictation:1.I’m calling to inform you that we have decided to make the purchase.2.do you have any plans to sell in Europe?3.our company is ranked second in the business.4.we doubled our output in this department as a result.5.we could make a delivery of this parcel as soon as possible.6.we find our price 25% higher compared with other companies’.7.how much does she have to pay if she stays for 3 days?8.the new company can give him 2000 dollars a month as a start.Part B. Extensive listeningDialogues: C B D C D1. W: Do you think we should park the car downtown?M: it’s hard to find a place.Q: what does the man mean?2. M: if I place an order on this product, when can you deliver them?W: f or these products, we can arrange shipment at once. It would take longer, say, three months, if you want to order special designs.Q: when can products of special design delivered?3. W: are you glad that you came to work in Washington?M: Yes. Indeed. I’d considered going to New York or Boston, but I’ve never regretted my decision.Q: where does the man live now?4. M: registration always takes so long.W: what bothers me is all the people who cut in line.Q: what bothers the woman?5. M: did you buy your car from that dealer in the city?W: he went out of business last week.Q: what does the woman mean about the car dealer?Conversation:Section A: B D C B CSection B:1.calling from\get some information2.vacant suites\conference hall3.the experts\get the VIP treatment4.the reservation form\by fax5. 1000 RMB Yuan or 120 US DollarsPart C. Listening & Speaking IntegrationSection A:1.china international agricultural machinery exhibition2.concerning agriculture\increase the farmers’ income\supporting policies and laws\0086-10-68596444Test IPart A. intensive listeningPhonetics: A C B C B D D A B CDictation:1.can you give me an account of your product?2.I want to take part in the exhibition in Miami.3.I know the factory is operating at full capacity.4.I suggest we ride the subway back to our hotel and rest for a while.5.my watch reads 11:30, so we have about 45 minutes to get there.6.have you filled in the Customs Declaration Form?7.we have to arrive at the airport one hour earlier.8.the company was established in 1990 and we have about 1500 employees now.9.our net profits were over 100 million US dollars last year.10.I think some of the items may find a ready market in our country.Part B. Extensive listening-----Dialogues: D B A A B1. W: Jack, have you finished your research paper for economics?M: not yet. I always seem to put things off until the last minute.Q: what are they talking about?2. M: this black bag is $ 2.00 and that blue one is a dollar more.W: the red one is twice as much as the blue one.Q: how much is the red bag?3. W: watching the news on TV is a good way to learn English.M: it’s especially helpful when you check out the same information in the newspaper.Q: what are they talking about?4. M: I like to travel by air. I like getting different places fast. Do you like travelingby air?W: flying makes me nervous. I like feeling the ground under my feet. Traveling by rail and road are my favorite ways of traveling.Q: what does the woman feel about traveling by air?5. W: I’d like to cash this check.M: please sign the back. Do you have any account here?Q: what does the man ask the woman to do to cash money?Passage: D A B C BConversation: Leather products\leather garments\Europe\ FOB ShanghaiPart C. Listening & Speaking IntegrationSection A:Newspapers, magazines, online, E-mail, blog, Facebook, twitter and cinema advertising.Making counter displays for dealers to exhibit in their shops.。

（章节教案首页）课题：Unit3 Treat him like a king.（1）授课时间：年月日教学时数：（ 2 ）学时，其中理论（ 2 ）、实验（ 0 ）学时、上机（ 0 ）学时、其它（ 0 ）学时，其它是指：教学目标与要求：情感目标：通过本课学习，让学生们懂得：“顾客是上帝”是建立在互相尊重的前提下,不要为了钱出卖自尊，要有做人做事最基本的原则和底线，你有选择我服务的权力,我也有受尊重的权力。

知识目标：会使用委婉语进行批评；掌握商务用餐礼仪。

技能目标：可以在与客户共同就餐的过程中使用基本的商务用餐礼仪；根据场景对客户的某些言行举止进行委婉批评。

教学方法设计：任务型教学法，讨论法，直观演示法，练习法教学重点与难点：教学重点：会使用委婉语进行批评；掌握商务用餐礼仪。

教学难点：以在与客户共同就餐的过程中使用基本的商务用餐礼仪；根据场景对客户的某些言行举止进行委婉批评。

主要参考资料：施志渝，《视听说教程2》，上海外语教育出版社，2020年2月.教具使用：多媒体设备，畅课平台课后作业：1.完成畅课平台的作业；2.同桌合作完成40页的pair work；3.预习下节课内容。

教学反思：1.以培养学生的技能为宗旨，促进学生全面发展为目标，加强学生综合素质的养成进行授课。

2.教师要在教学过程中随时搜索并筛选最新的、具有时效性的学生所感兴趣的商务话题为辅，如商务、财经、时事等，让学生全方位收听时代声音。

3.听力教学应该结合不同的语言技能才有可能达到真正的商务交际综合技能。

★Part Ⅰ导入新课1.考勤：利用畅课进行学生考勤，生成今日数据；2.给学生们展示一段视频《不是都说顾客就是上帝，服务员怎么这样子对待顾客？》以此视频引导学生们展开讨论，我们是否应该像对待上帝一样对待客户？★Part II 讲解新课教师发布任务：Task 1You’re going to hear four dialogues between an employee and his or her boss. After listening, decide what is praised and what is criticized about each employee and put P (for praise) or C (for criticize) in the brackets.学生作答，答对的同学给予加分奖励，教师有针对性的进行相关知识点的补充。

新编剑桥商务英语高级第二版听力Title: Review of New Cambridge Business English Advanced Second Edition ListeningThe New Cambridge Business English Advanced Second Edition Listening is a comprehensive and effective resource for those looking to improve their English listening skills in a business context. The materials included in this book cover a wide range of topics relevant to today's business world, making it an essential tool for anyone aiming to succeed in an international business environment.One of the key strengths of this book is its focus on authentic materials. The listening exercises feature a variety of real-world scenarios such as meetings, presentations, telephone conversations, and negotiations, providing learners with a realistic insight into the language used in professional settings. This not only helps learners improve their listening skills but also exposes them to the vocabulary and language structures commonly used in business communication.In addition to the authentic materials, the New Cambridge Business English Advanced Second Edition Listening also offers a range of exercises and activities designed to enhance listeningcomprehension. These include multiple-choice questions,gap-fill exercises, and transcription tasks, all of which aim to challenge learners and help them develop their listening skills in a systematic manner.Furthermore, the book also includes a section on pronunciation and intonation, which is often overlooked in traditional listening materials. By focusing on these aspects of language learning, learners can improve their ability to understand spoken English and communicate more effectively in a business context.Overall, the New Cambridge Business English Advanced Second Edition Listening is a valuable resource for learners who want to enhance their listening skills in a business environment. With its focus on authentic materials, challenging exercises, and attention to pronunciation and intonation, this book provides a comprehensive and effective way to improve English listening skills for professional success.。

《高级商务英语听说》教学大纲考核：将平时考核、期中考试和期末考试结合起来进行综合考核。

各项考核所占比例分布如下：平时考核, 占20％，主要通过出勤、发言、小测验和参与讨论的情况进行评判；期中考试，占30％，采取小组英语口试或话题展示(Topic presentation)进行；期末考试，占50％，采取平行班统一闭卷听力考试形式进行。

教学目的：《高级商务英语听说》课是一门将英语听说技能与商务知识相结合的商务英语选修课程。

授课对象为二、三年级本科学生。

课程在多媒体教室进行，授课语言为英语。

教学目的是提升学生在综合商务环境下应用语言的能力即商务表达能力。

教学流程和方法为：收听和观看与本课题目相关的新闻、报道、采访和专题报道；随堂做各种类型的听力测试题；通过阅读和讨论某商务话题，熟悉并掌握商务英语专业词汇；通过参与课堂的讨论、展示、对话等活动学习用英语表达自己。

教学模式是任务与策略相结合，通过听和说与经贸金融知识和其它商业相关的内容，让学生在教师的指导下进行商务语言情景下的听说语言操练, 使听说语言能力和商贸专业知识有机地结合起来。

第一课全球化趋势【教学目的和要求】Teaching Objectives:1.In this unit students will learn words and expressions related to globalization trendand WTO..2.Students will be able to argue either in favor of or against globalization or WTO.【教学时间】Time allocationThis unit will need 3 class hours, 2 hours for listening and studyingthe content of the text and the rest for discussion and practice.【主要内容】Background ReadingWTO Agrees to a New Round of Trade TalksLoose-leaf selective listeningPart A Business NewsExercise 1, 2Part B Who Benefits from GlobalizationExercise 1, 2Part C G20 Leaders Promise Measures to Fight Global RecessionExercise 1, 2Acting outExercise 1, 2【重点和难点】I．Notice expressions related to globalization and how people perceive it. Globalization: economic integration, anti-globalization, market access, improved investment climatePeople’s perception:Pros:Globalization indeed helps reduce poverty and inequality;Significant decrease in the number of the world’s extreme poor since 1980;Views of globalization are distinctly more positive in low-income countries than in rich ones;Developing country people blamed their local governments, not globalization, for their country’s ills.Cons:Globalization has been received with great distrust;Anti-globalization activists argue that global economic integration favors the already wealthy while hurting the poor from developing nations;II．Please first write down the following words on the blackboard or computer. Then ask students to listen for sentences with these words in them. You ask them to listen two times and see who has caught more sentences.1.indeed-- globalization indeed helps reduce poverty and inequality.2.favors-- Global economic integration favors the already wealthy while hurting thepoor from developing nations.3.more positive…than--views of globalization are distinctly more positive inlow-income countries than in rich ones.pared to--in Sub-Saharan Africa 75% of households thought that multinationalcorporations had a positive influence on their country, compared to only 54% in rich countries.5.Of the--Of the 38,000 people in 44 nations surveyed, those in the developingworld generally blamed their local governments, not globalization, for their country’s ills.6.no ground for-- There is, however, no ground for complacency.7.take…attitude--He hoped all WTO members would take a "flexible" and"pragmatic" attitude in talks.8.consultations on-- It seems the trade ministers have had serious consultations onthe DDA (Doha Development Agenda) issues.d after-- The Doha Development Agenda refers to the WTO talks namedafter the Qatari capital of Doha.10.make compromises and concessions-- So we have to be flexible and pragmatic,and give necessary consideration to the concerns of other parties, includingmaking compromises and concessions when the situation so warrants." III．Please first write down the following words on the blackboard or computer. Then ask students to listen for sentences with these words in them. You ask them to listen two times and see who has caught more sentences.1.worldwide poll-- A recent worldwide poll may have come as a shock to somepeople.2.what was striking-- But what was striking in the survey is that views ofglobalization are distinctly more positive in low-income countries than in rich ones.3.respectively-- The figures for "very good" stood at 56% and 64%, respectively.4.far more likely-- Sub-Saharan Africa (56%) were far more likely to findintegration "very good."5.have bad effect on-- a significant minority (27% of households) in rich countriesthought that "globalization has a bad effect on my country.6.nearly as positive-- Views of the effects of the WTO, World Bank, and IMF ontheir country were nearly as positive in Africa (72%).7.respondents-- only 28% of respondents in Africa thought that anti-globalizationprotestors had a positive effect on their country.第二课国际贸易热点问题【教学目的和要求】Teaching Objectives:1．In this unit students will learn words and expressions related to international trade..2．Students will be able to talk about the hot issues related to international trade such as trade relations, trade deficit, trade barriers, and trade disputes.【教学时间】Time allocationThis unit will need 3 class hours, 2 hours for listening and studyingthe content of the text and the rest for discussion and practice.【主要内容】Background ReadingWhat is International Trade?Loose-leaf selective listeningPart A Business NewsExercise 1, 2Part B Central Bank Governor on RMB Exchange RateExercise 1, 2Part C The Future of Fair TradeExercise 1, 2Acting outExercise 1, 2【重点和难点】I．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.to be subject to -- China has been subject to increasing foreign anti-dumping,anti-subsidy, protection measures and special safeguard investigations since its entry into the World Trade Organization.2.consecutive -- China has suffered the most in anti-dumping investigation in theworld for nine consecutive years.3.to launch -- Starting from 1979 to the end of September 2004, 34 countries andregions launched altogether 665 disputes of anti-dumping, anti-subsidy protection measures and special safeguard investigations against Chinese products4.to suffer a loss -- Because of this China suffered a tremendous economic lossvalued at US$19.1 billion in terms of foreign trade.5.to resolve a dispute -- A second round of negotiations between China and theUnited States aimed at resolving a dispute over textile trade broke down Thursday.6.to consult with -- We will be consulting with the Chinese over the next few dayson the date and location of the next round.7.to surge -- U.S. manufacturers say Chinese clothing imports, which have surgedafter a worldwide quota system expired on Jan. 1, are costing them profits and jobs.8.to be sensitive -- The dispute is especially sensitive amid rising Americanfrustration at the country's soaring trade deficit with China, which reached a record $162 billion last year.II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.to come into existence -- China's current unified, managed floating exchange rateregime based on market supply and demand of foreign exchange came into existence in 1994.2.to appreciate -- Between 1994 and 1997, the exchange rate of the RMB againstthe US dollar appreciated from 8.7 1, reflecting the feature of a managed float regime.3.floating band -- At the end of 1997, at the request of neighboring economies andinternational institutions, China substantially narrowed the floating band of the RMB exchange rate to help reduce the shock of the Asian financial crisis and dispel the fear of RMB devaluation.4.to pursue -- The Chinese government does not pursue trade surplus, but ratheraims at a rough overall balance in the current account.5.to be compatible with -- Since China recorded limited foreign reserves in the1990s, it was necessary to expand them to be compatible with the level of import and external debts.6.to entail -- It was not until the end of 2001 that China was accepted as a memberof WTO, which entailed a series of trade reforms.7.to turn out -- It turned out that while China's import in 2002 recorded a rapidexpansion, export also surged, resulting in a trade surplus of 30.4 billion US dollars.8.to relax restrictions -- In the five years following the accession to WTO, Chinawill continue to cut tariff and relax quantitative import restrictions.9.to surpass -- Since the beginning of this year, the growth of China's imports hasaccelerated, surpassing that of exports.10.to call for -- International trade theories and WTO spirit call for multilateral-tradebalance rather than bilateral trade balance.11.given -- Given the two countries' existing economic and trade structure, theUnited States would continue to have big trade deficit with China.12.to be attributable to -- The US trade deficit may be attributable to structuralimbalances and fiscal deficits in the United States rather than the RMB exchange rate.III．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.as opposed to—CCTV Dialogue Program Hostess had invited a professorGertrude Hoffman from the London School of Economics to talk about free trade as opposed to fair trade.2.free access—Free trade allows free access to markets and market information.3.level playing field—The focus of free trade is on creating a level playing fieldbetween the trader and the producer with the idea of creating better market efficiency and higher profits.rmed—So that we have informed consumers who know what options are outthere.5.grow in popularity—I think that Fair Trade is already growing in popularity.6.mainstream—You will see a lot of products that are just appearing in themainstream as Fair Trade products because they are great products to sell and satisfy the requirements of being in the Fair Trade.第三课解读经济【教学目的和要求】Teaching Objectives1.Students will learn word and expressions related to various economic indication.2.Students will be able to use economic indicators to talk about economic situations.【教学时间】Time allocationThis unit will need 3 class hours, 2 hours for listening and studyingthe content of the text and the rest for discussion and practice.【主要内容】Background ReadingGreenspan’s Record: An Activist Unafraid to Depart from the RulesLoose-leaf selective listeningPart A Business NewsExercise 1, 2Part B Business Reports in Face of the Worst Financial CrisisExercise 1, 2Part C How to Be Exuberant and RationalExercise 1, 2Acting outExercise 1, 2【重点和难点】I．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.dilemma-- Could the Bank of England face a similar policy dilemma to that of theEuropean Central Bank.2.stick-- Confronted by sticky consumer price inflation, the ECB has felt unable tocut interest rate for more than two years.3.threshold-- While welcoming the amendment in principle, many members of theStanding Committee of the 10th National People's Congress, China's top legislature called for the threshold to be raised even higher to benefit more low earners.4.levy-- A proposed amendment raising the threshold at which personal income islevied has met with a mixed response from national legislators in China.5.water down-- A group of small EU countries are seeking to water down some ofthe key proposals in G8 debt relief deal agreed last week by G8 leaders at Gleneangles, leaked documents have revealed.6.spike-- Crude oil prices hit a record 68 dollars a barrel after the US reported adecline in petrol stocks and China said its crude imports spiked in July, as strong demand on the mainland shows no signs of easing.7.hit-- On an inflation-adjusted basis, oil prices would need to hit about 90 dollars abarrel to match the highs of 25 years ago.II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.unveil – President Obama is unveiling his budget this week.2.deficit –The president wants to cut the federal deficit by half over the next fouryears.3.refinance – Sources say that the government will cut monthly mortgage payments,allow more borrowers to refinance their loans and give bankruptcy judges greater power to modify mortgages.4.worst-case scenario – GM says it’s now going to need a total of 30 billion dollarsin bailout money in the worst-case scenario.5.wrap up – Secretary of State Hillary Clinton is headed back home after wrappingup her first overseas trip as the top U.S. diplomat.6.fiscal disaster –State leaders are now warning of a fiscal disaster if lawmakerscan’t reach an agreement.7.up for sale – One of the most expensive addresses in New York is up for sale.8.bid for – This is a piece of real estate only billionaires can bid for.9.put brakes on –The worst economic crisis has put brakes on the expansion athome and made high quality brews in the U.S. market more competitive.10.overriding –Virtually every customer we talked pointed to one overridingconcern—too expensive..11.price conscious—In fact Starbucks is looking at new ways to appeal toprice-conscious consumers.II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.irrational exuberance -- In December 1996, when Alan Greenspan made hisfamous comment on the possibility of “irrational exuberance” in stock prices, the Dow Jones industrial average stood at 6,400.2.burst a bubble -- The Fed should not try to burst a bubble by raising interest ratewhen the outlook does not demand it.3.unsustainable surge -- Mr. Greenspan’s view is based partly on the difficulty, forcentral bankers, of spotting the difference between an unsustainable surge in prices based on speculation and a sustainable one based on fundamentals.4.core mandate -- If a market shift threatens the core mandate, its job is to deal withthe consequences.5.“mopping up” strategy-- Alan Blinder, the Princeton professor who is giving apaper on the Greenspan era at this week’s Jackson Hole symposium, calls this the Fed’s “mopping up” strategy.6.substantial economic contraction -- It is far from obvious that bubbles, even ifidentified early, can be pre-empted at lower cost than a substantial economic contraction and possible financial destabilization –the very outcomes we are seeking to avoid.7.froth -- Part of the next Fed chairman’s inheritance will be a housing market thatMr. Greenspan has said is showing signs of “froth” in a number of cities.8.sanguine -- Henry Kaufman, the Wall Street economist, believes the FOMC is toosanguine.9.consumption binge -- The Fed’s assurances that it will raise rates at a “measured”pace have contributed to a household debt-financed consumption binge and to speculative activity by investors.第四课消费者行为【教学目的和要求】Teaching Objectives:1．Students should learn vocabulary and basic concepts related to marketing and consumer behavior.2．Students will be able to talk about different consumer behavior and marketing practices.【教学时间】Time allocationThis unit will need 3 class hours, 2 hours for listening and studyingthe content of the text and the rest for discussion and practice.【主要内容】Background ReadingWhat is Consumer Behavior?Loose-leaf selective listeningPart A Business NewsExercise 1, 2Part B Global Slump Casts a Pall over ConsumersExercise 1, 2Part C Lifestyle Change – Fitness and HealthExercise 1, 2Acting outExercise 1, 2【重点和难点】I．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1．to contract--He has contracted the habit of talking to himself.2．acute--an acute disease, an acute hospital3．There is a shortage of acute beds in the hospitals because of the unexpected outbreak of SARS.4．to take sth. for granted -- I take it for granted that we should build new roads. 5．trivial -- He sometimes puts the trivial above the important.6．to mislead sb. Into...-- Her friendly attitude misled us into thinking that we could trust her.II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.global slowdown –Squeezed by global slowdown, consumers and companies in countries that celebrate the Lunar New Year, are slashing their spending on traditional lavish gifts, liquor and banquets.2. count on –In China, where many businesses count on the equivalent of aChristmas shopping boom for a big share of annual sales.3. roll out—It could further depress China’s falling growth rate just as Beijing isrolling out a multibillion-dollar plan to boost consumer spending.4. splurge on—Companies that splurge on lobster for employee parties in 2008 areordering pork this year.1.scale down –Companies are also scaling down employee lotteries—a commonfeature of holiday parties.2.double-digit growth—Hardest-hit have been areas hat depend on exports, whichfell 2.8% in December compared with 2007—a painful decline from double-digit growth earlier in 2008.3.outlast –Other companies are expected to cut or withhold bonuses to preservecash so they can outlast the slump.4.venue—Daimler debated whether to have an employee party and decided to holdon at a less expensive venue than in 2008.5.cut into –The downturn has cut into sales of the ubiquitous red envelopes.6. throw in—The hotel may even throw in free cocktails to sweeten the deal.7.reeling—The hotel business is reeling as firms and families cut their travelbudgets.8.grind on—Haggling has become more accepted, at least for as long as therecession grinds on.9.hammer out—Car dealers are more willing than ever to hammer out a bargainnow that sales have slumped.10.waive—Credit-card companies are being more flexible with customers who wantinterest rates reduced or late fees waived.11.horse-trading—Firms may suffer in American consumers get used to the idea ofall this horse-trading.prop-up—But in the short term, it could prop up sales.III．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.preoccupation-- their preoccupation with fitness and health has emerged as a corevalue.2.to manifest --This value has manifested itself in a number of ways.3.outgrowth--The fitness trend is an outgrowth of the "me generation."pared with--Today, nearly 70 percent of the population engages in one ormore athletic activities daily, as compared with only 25 percent a generation ago.5.to modify--Traditional food manufacturers have begun modifying theiringredients to cater to the health-conscious consumers.6.to persuade--Sun Chips from Frito-Lay try to persuade consumers they arewholesome products.7.with respect to--Some of the biggest changes have occurred with respect to whatpeople drink.8.diet--Diet beverages are the super growth segment of the soft-drink industry.9.per capita consumption--Paralleling this trend, the consumption of bottled waterhas grown rapidly, with per capita consumption jumping from 2.8 gallons in 1990 to 8.8 gallons in 1999, an increase of 214 percent.第五课品牌资产和全球品牌【教学目的和要求】Teaching Objectives:1．Students will learn words and expressions related to branding.2．Students will be able to talk about the historical development and the current situation of global brands.【教学时间】Time allocationThis unit will need 3 class hours, 2 hours for listening and studyingthe content of the text and the rest for discussion and practice.【主要内容】Background ReadingBrand EquityLoose-leaf selective listeningPart A Business NewsExercise 1, 2Part B Wal-Mart Learns a Branding LessonExercise 1, 2Part C ZTE Silent ModeExercise 1, 2Acting outExercise 1, 2【重点和难点】I．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.brand-building--Possibly no brand has done a better job of mining the potential ofnew brand-building principles than Korean consumer electronics manufacturer Samsung Electronics Co. .2.post--Samsung has posted the biggest gain in value of any Global 100 brand, witha 186% surge.3.Brand value--Last year Samsung surpassed No. 28 Sony in overall brand value.4.Marketing and product mix--Some of the older brands in our ranking are clearlystruggling to remake their marketing and product mix for a more complex world.5.Slippage--VW acknowledges its brand value slippage.6.Outspend--Sony outspends Samsung on traditional advertising in the U.S. onelectronics products. Many young brands that scored big gains in value depend on their own interactive Web sites to shout about their brands.7.Spokesman--Yao is a spokesman for Coca-Cola rival, Pepsi.8.Feature--A picture featuring Yao and two other Chinese basketball players can becurrently found on bottles of the popular soft drink.9.Legal proceedings--Yao has recently initiated legal proceedings againstCoca-Cola for what he claims is an unauthorized use of his image.10.Recall--He is demanding the company recall all products carrying his picture.11.Publicity deal--Top athletes recently signed a publicity deal with Coca-Colarivals Pepsi in early May.12.Publicity agent--Coca-Cola signed a contract with the publicity agent for theChinese Men's Basketball Team in late March.13.Personal authorization--China's national law states that a person's image can onlybe used for advertising purposes if they have given personal authorization. II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.in liquidation—Iconic brands such as Lines-n-Things and Mervyns are inliquidation.2.file for bankruptcy protection—Former electrical retail powerhouse Circuit Cityfield for bankruptcy protection last week.3.quarter—On Thursday Wal-Mart announced a 7.5% increase in sales for thefirst three quarters of 2008.4.upcoming—Chief executive Lee Scott was smiling when he declared his‘optimist’for the upcoming holiday season.5.trade down—The middle classes across the Atlantic have begun trading down inthe millions.6.at the expense of—Wal-Mart is enjoying a middle-class renaissance at theexpense of its upmarket rivals.7.learn…the hard way—It has learned one of the greatest secrets of branding thehard way.8.flat sales—Frustrated with flat sales, and shareholder pessimism, the leadershipteam at Wal-Mart decided to reposition the brand.9.in close proximity to—Students are shown a perceptual map in which a brand isin close proximity to competitors and associated with lifeless values.10.implication—The implication is obvious: change when the brand stands for andbecome popular and profitable again.11.bonkers—In Wal-Mart’s case, the brand repositioning was particularly bonkers.revitalization—Wal-Mart realized that its repositioning strategy was not working, and shifted to a revitalization approach instead.III．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.entrant—In the last quarter of 2007 there were three new entrants in the top tenlist of mobile-phone makers.2.market share—Its worldwide market share went from 0.4% at the start of 2007to 1.2% in the second quarter of 2008.3.business model—Yet ZTE is easy to overlook, because of its distinctive businessmodel.parable—With prices for comparable products 25-90% less than those of itsWestern competitors, ZTE has customers in over 60 countries.5.economic rise—Behind ZTE’s emergence are the usual factors that have come tobe associated with China’s economic rise, with a few twists.6.at short notice—Many of whom are deployed at short notice to work an largeprojects in some of the world’s most difficult places..7.financing—More fuzzy, but still important, has been ZTE’s ability to use helpfrom the Chinese government to arrange cheap financing for its global customers, which often lack capital.8.low-cost strategy—ZTE has done a good job of understanding how to pursue alow-cost strategy.9.unobtrusive—ZTE focuses on making equipment that is cheap, reliable andunobtrusive.10.white label—It supplies handsets on a “white label”basis to operators, whichthen sell them under their own brands.11.customize—ZTE does make some advanced handsets, but its strength is incombining low cost with a willingness to customize handsets for the operators. big names—ZTE supplies phones to big names such as V odafone and Telefonica.第六课广告诉求—形象和性格【教学目的和要求】Teaching Objectives:1.Students will learn words and expressions related to advertising.2.Students will be able to discuss different types of advertising appeals and the importance of image and personality to a product.【教学时间】Time allocationThis unit will need 3 class hours, 2 hours for listening and studyingthe content of the text and the rest for discussion and practice.【主要内容】Background ReadingWhat is Advertising?Loose-leaf selective listeningPart A Business NewsExercise 1, 2Part B What Should You Spend on AdvertisingExercise 1, 2Part C Advertising Techniques in the Movie “Spider Man”Exercise 1, 2Acting outExercise 1, 2【重点和难点】I．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1．climb to-- The online ad spend climbed to £490.8 million ($861 million) in the first six months of this year, exceeding previous estimates for the period. 2．account for-- Online rose to account for 5.8 percent of the market, surpassing outdoor advertising, which accounts for 5.1 percent of the total ad spend in the U.K.3．overtake-- Previous IAB U.K. estimates expected online to overtake outdoor by mid-2006.4．drive the shift of-- An increase in broadband penetration, rich media, media consumption and an online retail boom all drove the shift of ad spending to the Web.5．compile-- The IAB U.K. report was compiled from a survey of 75 companies representing thousands of Web sites.6．be valid on-- This program is to reward system integrators across the country and is valid on all Samsung color monitor, HDD and OMS products purchases made by SI partners.7．apart from-- Apart from these, gifts include Maruti Omni, 54-inch projection TVs, 29-inch DNIe TVs, Samsung 1.5 T split AC, Samsung frost-free refrigerators, motor cycles, mobiles and Titan watches.8．as part of-- As part of the scheme, Samsung has packaged its color monitors, HDD and OMS products in bundles.9．on the basis of-- to be given to the SI Partner on the basis of a lucky draw to be announced within a fortnight of the closing date of participation. 10．strengthen relationship with-- Samsung Power of 3 Program is a strong tool to help us grow our business and strengthen our relationship with the SI partners.II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1.conundrum –It’s a conundrum that vexes many corporate leaders, from emergingentrepreneurs to seasoned CEOs..2.precede—Others naively assume that if they simply provide excellent products orservices, their reputation will precede them.3.beat a path to someone’s door—But the world has too many things to do with itstime than beat a path to your door.4.profit-and-loss statement—That means you need to structure your profit-and-lossstatement in such a way that you can profitably allocate a reasonable percentage of your revenue to marketing.5.advertising-to-sales ratio–Your first step is to find out what theadvertising-to-sales ratio typically is in your field6.financial statement—Public companies in your industry may give a figure fortheir marketing spending in their financial statements.7.leverage –You’ll also need to know if your business is built to leverage volume orto leverage margin.8.volume-driven –V olume-driven companies tend to spend a tiny percentage ofsales on marketing.9.margin-driven—Margin-driven companies tend to spend a larger percentage ofsales on marketing.10.meager –Wal-Mart might spend a meager 0.4% of sales on advertising.11.bump –If you are in a service business, you might want to bump your staringpoint higher than 5%.12.fuel—So fueling its growth requires that we spend a higher percentage of ourrevenues.III．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).1．shape attitude towards-- Advertisers use several recognizable techniques in order。

课题：Unit 3 Placing Orders教学目的：After learning this unit, students will learn how to1. To place an order after acceptance2. To talk about the availability of goods3. To offer help to solve the shortage of supply by recommending a substitute.教学重点、难点：Teaching focus1. Sentence patterns to place an order after acceptance2. V ocabulary building: terminology about placing orders including good, order and stock.Teaching difficulties1.To let students understand how to place an order2. Sentence patterns to place an order and ask for the quality of goods教学方法：1. Situational Teaching Approach2. Lecturing method3. Group Activity Approach4. Task-based Approach教学器材、设备：1.Multi-media classroom2.Projector3.microphoneputer教案续页第页教学步骤、内容Unit 1 Making EnquiriesPart 1Task1: IntroductionFirst, the teacher show a video about placing orders in Chinese to make students understand the procedures. Then show another video about placing orders in English. Then let the students talk about the procedures to placing orders with the words and vocabularies on page 45.Task 2: Discussion1．Ask the students to talk about the questions in lead-in in pairs;2．Divide the class into small groups and get students to share their own idea;3. Invite some students to share with the whole class.Task 3: Pre-listening activities1. Learn the words and phrase on page 45.2. Read the vocabulary to the class and explain them one by one.3. Let the students learn these vocabulary by themselves.Part 2 listening and speaking 1Task1: listening1. Let the students guess the blanks in the text book.2. Listen to the mp3 and filling the blanks in the text book.3. listen again and try to fill all the blanks4. Listen and fill in the blanks in the text book.Task2：sample dialogues and monologue1.Lead in. Let students read the sample dialogues in pairs;2.Teach the students words and phrases in the dialogues;3.Choose two groups of students to perform in front of the class.Task3: Speaking1. Have the students read these sentences by themselves and write down theiranswers.2. Have the students check the answers in pairs.3. Give them the correct answer.Task4:practice1. Have the students translate the sentences from Chinese to English bythemselves.2. Let the students work in pairs to talk about how to place an order and writethem down;3. Talking about considering placing an order and confirming the order;3. Talking about how to make some changes on the order;4. Offering help to solve the supply shortage.Part II listening and speaking 2Task 1: listening1. Get students to do the exercises on P52;2. Check the answers.3. Summary: Summarize what students have learned in this lesson, point out what they should master.Task 2: Interpreting1.Let the students write down the answers by themselves.2.Check it with their partners3.Choose one or two answer to share with the whole class.4.Give them the correct answer.Task 3: Supplementary reading1.Let the students read the text by themselves;2.Divide them into groups and talk about the answers with their partners.3.Choose one or two answer to share with the whole class.4.Give them the correct answer.Task 4: Supplementary vocabulary1.Read the vocabulary to the students2.Explain some important words in detailsHomeworkMake a dialogue about placing an order in pairs and write it down. Read the passage in page 252.。