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雅思写作真题大作文媒体类今日一起来学习一下优秀的范文吧，我今日给大家整理了雅思大作文真题范文，盼望能关心到大家，下面我就和大家共享，来观赏一下吧。
2022年1月19日雅思写作大作文媒体类纸媒和互联网媒体的角逐大作文题目为：Although more and more people read news on the Internet, newspapers will remain the most important source of news. Do you agree or disagree?本期范文来自网络，本题争论当代社会，纸媒和互联网媒体哪一个才是主角。
TASK 2话题分类双边争论，媒体类题目Although more and more people read news on the Internet, newspapers will remain the most important source of news. Do you agree or disagree?参考范文For some people newspapers will remain the most important source of information while for others, it does not.对一些人来说，报纸仍旧是最重要的信息来源，而对另一些人来说，它不是。
Old people rely on newspapers. Firstly, old people like the actual print in newspapers better than the pulsating fonts on a screen. Easier to read, especially if you need to adjust the distance to your failing eyes. Secondly, old people like to read newspapers with a cup of coffee, not a keyboard, in hand. Old people also like to exchange sections with their husband/wife/lover and say, “Hey, Martha/Fred/Whoever, look at this.” Handing over a computer screen drains the freshly caffeinated moment of its magic. Thirdly, old people are a lot less interested in video and snappy graphics, online editions’ strong point, than youngsters with the attention span of gnats in heat. If old people want to viscerally experience a major news event, they turn on the TV.老年人依靠报纸。
雅思考试作文范文媒体类雅思写作的提高不仅需要自己勤加练习，还要多读多看，下面是店铺网小编为您整理的雅思作文范文，仅供参考，希望考生能从中受到启发，提高自己的雅思写作成绩!雅思大作文范文：广告与媒体的问题Television screens, newspapers, buses, andalmost all city streets are flooded by all kinds ofadvertisements. This has both advantages anddisadvantages to consumers who are unavoidablyinfluenced, though the degrees vary from person to person.Because of the advertisements placed by many competing companies, consumers are ableto learn about certain new products rapidly. If a product happens to be what some consumersneed, they might be attracted to make a purchase and have trial use. If it turns out to bereally good, people would set about recommending it to friends and the sales of this product willgo up very quickly. So, we see this is a win-win situation both to consumers and manufacturersand we also see that consumers are not just influenced profoundly all at once. It takes time forthem to establish faith in the advertised products.In most cases, the advertised products are good and worth buying. But there are alsocases where the effects or functions of a certain product are much exaggerated and it willdefinitely fool some people when they are attracted all at once and go to buy it. Since a productcan only win the market through its quality and its long established fame, there’s everyreason to believe that those fake or much exaggerated products will eventually lose theirmarket shares and die out. Thus, we see that the market is selective and consumers aresensible in the long term.In developed countries, there are strict censorship and supervising systems regardingadvertising. If the advertisement put up by a company fails to honor the advertised effects, itwould be termed as fraud, thus violating the law which could lead to really serious result. Inmost cases, the manufacturing company would be fined so heavily that it would be difficult for itto survive any longer.From the foregoing discussion, we can see that advertisements influence consumers bothfavorably and unfavorably and the degrees of this influence differ from person to person. Toprotect consumers, governments can follow the practice of developed countries by enforcingreally strict censorship and supervising laws in regard to advertising as a whole.雅思大作文范文：新媒体对生活的影响It’s not difficult to hear people complaining abouthow much they are over occupied by the flow ofinformation. Yes, advanced media has easily pushed us into a century of news. Some mayargue that, with the hit of news media, people are gradually losing themselves since they aredrowning in the pool of information. However, positive aspects brought by news media alwaysexceed negative ones. I’ll illustrate my points in the following two aspects: the convenientlife, and the updated news.Just imagine what life was like 50 years ago, when the only sources of news were thoselimited newspapers and uncertain rumors from one person to another. The transmission ofnews was so hard that it was almost impossible to finish all important news within a shorttime. With developed news media, however, things are much different now. Let’s take a glanceat a normal person. He brushes his teeth while watching morning news on TV, listensto theradio in his car, and scans news websites on the Internet. Getting in touch with the trendseems to be no hard task to him, and so are we. Life, with the aid of advanced news media,becomes more and more convenient.We have been so urgent to grab the latest news that hardly can we ignore them. In thepast, it might take days or even weeks when something occurred in New York finally reached thenewspaper published in Beijing, not to mention those transmitted by mouths. Now, thesituation is not the same. A quick click on the mouse leads you directly to the news world, andexchange of information becomes more important than never before. Yes, via Internet and cellphones, you can get almost whatever you want to know immediately, and that’s absolutelyone great gift that news media brings to us.Of course we can’t deny the hard situation of modern people when their lives are overoccupied by news media. However, how can we ignore the developing world? With properregulations and restrictions, people will find themselves firmly tied to news media, and that’s aneverlasting trend.雅思大作文范文：广告能促进商品的质量吗?Advertisements, as an unavoidable componentof daily lives, are widely accepted reluctantly by anincreasing number of people. Some consumersbelieve that advertising only promotes the sales of products but not the quality, however, Ipersonally disagree with this viewpoint.Advertisements, such as television commercials and flyers are well defined advertisingmethods to the public. Undoubtedly, the main purpose is to pursue the increased sales ofgoods in order to achieve financial profit. For example, KFC is advertising that it cooks the bestchicken in the world to persuade morepeople to buy its fast food and Toyota has also doubledits sale of cars by increasing the investment in advertising through various types of media. Bothof these examples seem to demonstrate that advertising only improves the quantity of salesto drive up economical benefits.Nevertheless, when one genuinely looks into the contents of these advertisements, theirproducts are essentially improving in terms of performance and quality. Using these twoexamples again for instance, the taste of KFC chicken is from good to irresistible andmeanwhile, GPS, ABS brakes , airbag safety systems and even key-less start ignition, are alltypes of new inventions that have been adapted by Toyota to deliver a safer and morecomfortable car.In order to show their attractions in advertisements, they are required to provide betterquality and service as advertisements are considered as a promise that sellers have made tothe public. To be a responsible and moral corporation, they have to fulfill what they promisedin advertising.To sum up, advertising not only increases sales, but more importantly, as a moralcommitment from the seller, it improves the performance and quality as well.。
雅思大作文-媒体类The mass media, including television, radio and newspapers, have great influence in shaping people's ideas.To what extent do you agree or disagree with this statement?Model Answer:The mass media have a powerful influence in shaping our lives. We have come to depend on them for information and entertainment, and in doing so we let them affect important aspects of our lives.The undeniable usefulness of the media in almost instantly providing information about events around the world is largely taken for granted. But in our dependence on the media we have allowed them to mould our notions and opinions of events, places and people. Though few of us probably think about it, our conceptions of, say, our elected officials spring from television images and newspaper stories. Most of us will never meet prime ministers or presidents, but anyone who is regularly exposed to the media will have an opinion of them. When it is time to cast our vote, we will make our decision based on how the media portray the candidates. We are similarly swayed by coverage of wars. The media, representing the values of their owners, societies and governments, tend to report wars with a bias; which is the 'good' side and which the 'bad' is determined for us by reporters, editors and commentators, and sure enough the public begins to form opinions that reflect the coverage they see, hear and read in the major media.The media are also influential in the way they facilitate the spread of culture and lifestyle. The so-called 'global youth culture', in which one finds young people around the world displaying a common interest in music, clothing styles and films, is an example of the media's enormous sway in this regard. A popular figure such as Michael Jackson would never be so well known were it not for the media's extensive reach into every society on the globe.Thus I would argue that the mass media's influence is certainly great. Indeed, with technological advancements such as the Internet bringing even more forms of electronic media to our homes and workplaces, it is likely the media's influence will grow even stronger.。
传媒类雅思英语作文传媒类雅思英语作文许多人认为电视和电影中的暴力行为影响了我们年轻人的行为，因此增加了当今社会暴力的.数量。
你是怎么看的?下面店铺整理的雅思英语作文，大家可以参考参考。
雅思英语作文范文【1】A lot of people believe that the amount of violence shown on TV and in the cinema affects the actions of our young people and therefore increases the amount of violence in our society today.Do you agree or disagree with this statement? What can be done to reduce violence in our society today?Model Answer:The question of whether the amount of violence on TV and cinema has affected young people in our society is something which cannot be quantified or proved. My opinion is though that the answer is “yes, it has”.TV and cinema today do show a large amount of violence and, although we try and shield our young people from seeing too much, they still get to watch it. At the age of eighteen in my country they can see everything anyway. Violence on the streets has increased. That has been proved. The connection between TV ‛s and the cinema‛s obsession with violence and today‛s street violence cannot be proved but it is logical that the two are connected. Young people imitate what they see and it is logical that they see glamour in what they do when they commit violence.How can we lessen violence? Reducing the amount of violence on TV and in the cinema would certainly be a good start.Being more vigilant about what age children are when they see violence in these media, and raising the age limits would also help. Another good idea would be to channel the violence of young people. I don‛t think that national service should be re-established in this country but, if people are convicted of violence and sent to prison, then why not give them the option of serving in the army. Their violence will be controlled and they will be subjected to discipline so that they will be better able to control themselves when they leave.Thus I agree with the statement that cinema and TV violence affects the young people in our society. There are some things that can be done to better the situation but I doubt whether anything will be done.雅思英语作文范文【2】The mass media, including television, radio and newspapers, have great influence in shaping people's ideas.To what extent do you agree or disagree with this statement?Model Answer:The mass media have a powerful influence in shaping our lives. We have come to depend on them for information and entertainment, and in doing so we let them affect important aspects of our lives.The undeniable usefulness of the media in almost instantly providing information about events around the world is largely taken for granted. But in our dependence on the media we have allowed them to mould our notions and opinions of events, places and people. Though few of us probably think about it, our conceptions of, say, our elected officials spring from television images and newspaper stories. Most of us will never meet prime ministers or presidents, but anyone who is regularly exposed tothe media will have an opinion of them. When it is time to cast our vote, we will make our decision based on how the media portray the candidates. We are similarly swayed by coverage of wars. The media, representing the values of their owners, societies and governments, tend to report wars with a bias; which is the 'good' side and which the 'bad' is determined for us by reporters, editors and commentators, and sure enough the public begins to form opinions that reflect the coverage they see, hear and read in the major media.The media are also influential in the way they facilitate the spread of culture and lifestyle. The so-called 'global youth culture', in which one finds young people around the world displaying a common interest in music, clothing styles and films, is an example of the media's enormous sway in this regard. A popular figure such as Michael Jackson would never be so well known were it not for the media's extensive reach into every society on the globe.Thus I would argue that the mass media's influence is certainly great. Indeed, with technological advancements such as the Internet bringing even more forms of electronic media to our homes and workplaces, it is likely the media's influence will grow even stronger.雅思英语作文范文【3】The mass media, including television, radio and newspapers, have great influence in shaping people's ideas.To what extent do you agree or disagree with this statement?Model Answer:The mass media have a powerful influence in shaping our lives. We have come to depend on them for information and entertainment, and in doing so we let them affect importantaspects of our lives.The undeniable usefulness of the media in almost instantly providing information about events around the world is largely taken for granted. But in our dependence on the media we have allowed them to mould our notions and opinions of events, places and people. Though few of us probably think about it, our conceptions of, say, our elected officials spring from television images and newspaper stories. Most of us will never meet prime ministers or presidents, but anyone who is regularly exposed to the media will have an opinion of them. When it is time to cast our vote, we will make our decision based on how the media portray the candidates. We are similarly swayed by coverage of wars. The media, representing the values of their owners, societies and governments, tend to report wars with a bias; which is the 'good' side and which the 'bad' is determined for us by reporters, editors and commentators, and sure enough the public begins to form opinions that reflect the coverage they see, hear and read in the major media.The media are also influential in the way they facilitate the spread of culture and lifestyle. The so-called 'global youth culture', in which one finds young people around the world displaying a common interest in music, clothing styles and films, is an example of the media's enormous sway in this regard. A popular figure such as Michael Jackson would never be so well known were it not for the media's extensive reach into every society on the globe.Thus I would argue that the mass media's influence is certainly great. Indeed, with technological advancements such as the Internet bringing even more forms of electronic media to our homes and workplaces, it is likely the media's influence will groweven stronger.。
雅思大作文-媒体类雅思大作文-媒体类The mass media， including television, radio and newspapers, have great influence in shaping people’s ideas。
To what extent do you agree or disagree with this statement？Model Answer：The mass media have a powerful influence in shaping our lives. We have come to depend on them for information and entertainment， and in doing so we let them affect important aspects of our lives.The undeniable usefulness of the media in almost instantly providing information about events around the world is largely taken for granted. But in our dependence on the media we have allowed them to mould our notions and opinions of events， places and people。
Though few of us probably think about it， our conceptions of, say, our elected officials spring from television images and newspaper stories。
Most of us will never meet prime ministers or presidents, but anyone who is regularly exposed to the media will have an opinion of them. When it is time to cast our vote，we will make our decision based on how the media portray the candidates。
雅思范文:媒体The media plays a valuable role in keeping us informed and entertained. However, many people believe it has too much power and freedom.” Discuss your views on this, giving examples and presenting a balanced argument both in favor of, and against, the power and freedom of the media. Barely a hundred years ago, if we wanted to stay informed about what was going on in the world, we had to rely on word of mouth or, at best, newspapers. But because communication technology was very basic, the news we received was often days or weeks old.We still have newspapers, of course, but they have changed almost beyond recognition. Whether we choose to read the broadsheets, with their quality coverage of news ad other current affairs by top reporters and articles by acclaimed journalists, or if we prefer the popular tabloids, with their lively gossip and colorful stories, we are exposed to a wealth of information barely conceivable at the beginning of the last century.We also have television and radio. News broadcasts let us know about world events practically as they happen, while sitcoms, chat shows ad documentaries, etc. keep us entertained and informed. And there is also the internet, where we can access information from millions of websites around the world which we can then download onto our own computers.However, these forms of information and entertainment (or “infotainment” as they are sometimes collectively called) have their negative side. Famous personalities frequently accuse the gutter press (and sometimes even respectable papers) of invasion of privacy by the paparazzi who are determined to get a story at any cost. Newspapers are often accused of libel by angry politicians who dislike reading lies about themselves, and there are frequent accusations of checkbook journalism with unscrupulous reporters paying people to create stories for their newspapers or television programs. Of course, it is not just the papers which are to blame. Sex and violence are increasing on the television. Undesirable people fill the internet with equally undesirable material which can be accessed by anyone with a home computer. And the fear of information overload prevents many from logging on to the Internet.。
媒体的英文作文模板范文英文：Media plays a crucial role in shaping our opinions and influencing our behaviors. It provides us with information and entertainment, and it also has the power to sway public opinion on important issues. As a result, it is importantto understand the impact of media on our lives.On the one hand, media can be a powerful tool for education and awareness. For example, news outlets can inform us about important events happening around the world, and documentaries can educate us about different cultures and perspectives. Additionally, social media platforms can be used to raise awareness about social issues and promote positive change.On the other hand, media can also have negative effects on our mental health and self-esteem. For example, the constant bombardment of unrealistic beauty standards inadvertisements can lead to body dissatisfaction and lowself-esteem. Additionally, the spread of fake news and misinformation can lead to confusion and distrust in the media.Overall, it is important to consume media critically and with a discerning eye. We must be aware of thepotential biases and agendas of different media outlets and strive to seek out diverse perspectives. By doing so, we can use media as a tool for education and positive change while also protecting ourselves from its potential negative effects.中文：媒体在塑造我们的观点和影响我们的行为方面起着至关重要的作用。
媒体类雅思作文媒体类雅思作文范文传统的.四大媒体分别为：电视、广播、报纸、周刊(杂志)，此外，还应有户外媒体，如路牌灯箱的广告位等。
随着科学技术的发展，逐渐衍生出新的媒体，例如：IPTV、电子杂志等，他们在传统媒体的基础上发展起来，但与传统媒体又有着质的区别。
下面是店铺分享的关于媒体的雅思作文，欢迎大家阅读!雅思媒体类范文【1】Many people believe that television programs are of no value for children.Do you agree? Why or why not?Model Answer:Televisual media has become a pervasive force in the lives of families around the world today. Yet, a central question remains regarding whether watching television is harmful or beneficial for children. An analysis of this question reveals that television programs present three major concerns in the case of children, including depictions of violence, the use of profane language, and the representation of poor moral role models.Television programs that portray violence are a paramount concern for parents nowadays. Recent research has shown that children may commit acts of violence because they wish to emulate the behavior that they see on television. This is especially true when violent acts are committed by well-known action “heroes.” In addition, television programs show cartoon figures, as well as actors, committing violent acts. Using comic situations to depict violent themes causes further problems with the way in which young people view violence.Television programs that contain profane or disrespectfullanguage also worry parents with young children. Because censorship laws have relaxed over the past few decades, it has become very common for television programs of each and every kind to show characters expressing impolite, rude, and insulting utterances to one another. Bearing resemblance to the case of portrayals of violence, children unfortunately often try to imitate these actions they watch on their television screens.Finally, some parents are upset about the moral behavior depicted on television. As they struggle to teach their children moral and ethical values, parents might despair about the lack of morals and ethics represented in some of the so-called role models on television. For instance, certain characters not only have no remorse for their immoral actions, but also frequently go unpunished by larger society.Because of these factors, many parents believe that television programs send their youth the wrong kinds of messages. The emulation of this poor behavior by their children is something they wish to avoid at all costs, and they have accordingly decided to ban television in their households for these reasons.雅思媒体类范文【2】Advertising can tell you a lot about a country.Do you agree or disagree with the following statement?Model Answer:Every country has its own culture and traditions. There is no doubt that an advertising campaign conducted in Russia will not have the same affect here in the United States. Let us take for example advertisement of food and restaurants.A huge amount of fast food stands suggest their services for breakfast, lunch, dinner and supper here in Houston. The competition is very strong. Every week you get in your mail-boxan envelope with different types of discounts in exchange for visiting them or ordering pizza. Watching TV you are also from time to time invited to visit a restaurant in order to taste some delicious food. It is not because it is easy to make money cooking but because the demand for such service is high. First of all, people like to go out sometimes to have dinner with friends. Second of all, it is often impossible to drive home for lunch. It can be time consuming.As for Russia, it is a great tradition to have dinner at home with the family and go to the restaurant for big holidays. Additionally fast food is not popular in Russia. So you will see advertisements of yogurts, coffee, dairy products and juice instead of restaurants and fast food stands.In conclusion I would like to add that in order to succeed in advertising campaign especially on the international market company must know traditions, language and history of the country.下载全文。
媒体英文作文模板英语英文：As a media enthusiast, I believe that the media plays a significant role in shaping our perceptions of the world around us. From news outlets to social media platforms, the media has the power to influence our opinions and beliefs on a wide range of topics.One of the biggest advantages of the media is itsability to provide us with information from all corners of the globe. With the rise of digital media, we now have access to news and stories from countries that we may have never even heard of before. This allows us to broaden our horizons and gain a better understanding of different cultures and perspectives.However, the media also has its downsides. With the abundance of information available to us, it can bedifficult to distinguish between fact and fiction. In somecases, the media may even perpetuate false information or sensationalize stories for the sake of views or clicks. This can lead to misinformation and a distorted view of reality.In addition, the media can also contribute to the spread of negativity and fear. With the constant bombardment of negative news stories, it can be easy to become desensitized to tragedy and lose sight of the positive things happening in the world.Overall, I believe that the media has the power to both inform and mislead us. It is up to us as consumers to be critical of the information we receive and to seek out a variety of perspectives in order to form our own opinions.中文：作为一名媒体爱好者，我认为媒体在塑造我们对周围世界的看法方面起着重要作用。
useful purpose, and can even be damaging. To what extent do you agree or disagree with this opinion?广告没用处，甚至是有害的。
所以如果广告被禁止，整个社会都会得益吗2 It is said that the amount of violence on the TV programs has negative effect on our socialdevelopment and therefore should be reduced. To what extent do you agree or disagree with this opinion?电视节目的暴力对社会发展有消极影响所以应该被减少吗3 In present age society, advertisements have been being increasingly rampant in our life. Consequently, some people doubt that it is advertisements that lead to the high sake of products rather than the real needs of consumers. To distinguish which factor can outweigh the other, the only problem is, I think, to define, the necessary and the decorative.是广告的作用而不是消费者本身的需求导致了某些产品的高销售量吗4 Nowadays, a lot of media, including newspapers, magazine, television, radio, and even theinternet, are publishing stores of people’s private lives. Should this practice be banned?媒体报道个人隐私该被禁止吗5 Advertisements play a major role on TV in market economies. Despite the benefits of such information, many people criticize the role of TV advertising. To what extent do you agree ordisagree with their view?广告的害处大于益处吗6 Some people think the media should stop reporting details of crimes to the public. What is in your opinion?媒体应该停止报道犯罪细节吗7 Some movies increase the amount of bad driving. What can be done to encourage young people to drive more safely?含有飙车的电影造成了坏的影响。
媒体类1.We can get knowledge from news, but some people think we cannot trust the journalist. What do you think? What qualities do you think a successful journalist should have?The advent of the information age has bombarded the public with numerous news and many people spend a great deal of time going through news every day. Some people are suspicious of these news because they do not trust the journalists, while I am convinced that a successful journalist with certain qualities could provide true news reports.Admittedly, so much news on social media is fake and wrong, which has become one of the most concerning aspects of the media environment. According to a recent survey, only about two-in-ten Americans trust the information they get from local news organizations a lot, whether online or offline. The reason behind the low trust rate is that some sites are created with pre-existing views, and more than that, others present facts that are actually false or biased. However, in the fast growing information age, we as readers must develop skills and strategies to distinguish between real journalism and wrong ones. We cannot believe those so-called facts simply because they match up to our own preconceptions.Given that loss of public trust could be journalism’s greatest challenge, journalists worldwide should equip themselves with a number of good qualities. Firstly, they should have a strong desire to unearth the truth. In other word, a very passionate person is enthusiastic to get information, uncover scandals and inform people. Secondly, a good journalist must be an extremely disciplined person to be able to work strict deadlines. Staying punctual is significant or else people will not be able to trust the information reported. Thirdly, a journalist must be objective and accurate, no matter what the situation is. The reported story must be free of any prejudice and be reported as it is. Journalistsmay have their own choices with regards to political parties and leaders. However, it is important to keep them aside when covering a story. Moreover, journalists should be open to new ideas and views and should not cover stories with any preconceived notions. In addition to the above mentioned qualities, it is always better if a journalist has expert knowledge of the beat he intends to cover.In conclusion, the fact is the media is distrusted by lot of people all over the world. If the journalism industry wants to regain its reputation, journalists must do their job honestly and honorably.2.News media are important in modern society. Why are they so important? Are their influences generally positive or negative?In present-day society, modern people are interacting with all kinds of news media including print media, broadcast news, and more recently online newspaper as well as news blogs. These media are important and could cause both positive and negative effects to the society.It is undeniably that news media have played an indispensable role in modern society. Obviously, news media timely provide the public with vast amount of information. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important.Given the popularity and importance of news media, people start to realize the associated positive impact. The media are credited with considerable power to shape opinion and belief, to change habits of life and to mould behavior actively. For instance, some finance news could influence the way people invest their savings. As fitness magazinesincreasingly highlight the risk of a sedentary lifestyle and obesity, more and more people set out to make their weigh-loss plans, develop healthier eating habits, and exercise on a regular schedule.Despite of the positive influence, news media may cause detrimental effect to the society. With the arise of new media through social media, there has been an increase in fake news. For example, the use of Twitter and Facebook has made it easier for false or misleading articles to be seen. Coco-Cola, as an example, funds a front group by the name of The Global Energy Balance Network to confuse consumers about soda science and divert attention away from the mounting evidence showing that sweet beverages are a major contributor to disease associated with insulin resistance, such as diabetes. Given the erosion of trust in the media and the rampant spread of hoaxes via social media, it will become even more important for news organizations to scrutinize content that looks and sounds like the real deal.In conclusion, news media not only offer people information and knowledge but also exert good and bad effects on the society. In my opinion, those good effects could outweigh bad ones if the media could be used in a wise and appropriate way.3.Some people claim that newspaper is the best way to get the latest information because it has more influence than other forms of media. To what extent do you agree or disagree?Newspaper has been a part of our daily life for several centuries. Some people argue that newspaper is the best access to latest information, while I would like to say that other forms of media are also important ways for the public to be informed of important events that are occurring around the world.Newspaper is still a major source of the general public for a variety of reasons. Firstly, general newspapers cover all topics, including politics, economy, celebrity news, and a collection of the latest events. Moreover, some might have good coverage of international events ofimportance, and others might concentrate more on national or local entertainment or sports. Therefore, readers have a wide range of choices. Secondly, in recent years, newspaper has adapted to the changing technology by starting to offer online edition to cater the needs of the public. As of 2007, virtually all major printed newspapers have online editions distributed over the Internet, which allows readers to search for their most interested topics conveniently.However, the availability of news via 24-hour television channels and then the availability of online social media posed an ongoing challenge to the business model of most newspapers. To begin with, reading at no cost is highly valued by a majority of readers. Television channels and a number of online news websites, such as Google news, are free to access, which is a comparative advantage over some charged newspapers. In addition, nowadays, the public, especially the younger generation, prefer to get news from social network. By just opening an app, such as Facebook and Twitter, they can learn about all the people who are signed into the same network. Moreover, they could make their personal comments and thoughts instantly and globally public, and then communicate with others.In conclusion, as more forms of news media become available, newspaper outlets face an increasingly serious challenge. Given that individuals have different areas of interest, it is better to have freedom to choose their favorite ways of getting the newest information.4.Advertising discourages people from different individuals by making us all want to do the same and look the same. To what extent do you agree or disagree?Advertising is an essential factor in modern business methods, and it is also an industry that knows how to influence and change behaviour. Some people argue that advertising prevents people from pursuing their individuality and identity because it encourages consumers toblindly buy the same products. However, I am not convinced by this view.Admittedly, massive promotion campaigns are able to deliberately influence customers’ purchasing decision towards several specific brands. Once increasing numbers of customers make the purchase of these commercial goods and products, it marks the success of advertisements in monopolizing the market and creating so called trends and fashions. To a large extent, advertisements impose a notion that the advertised subjects are famous. The reason why some people prefer to purchase these goods is that they pursue a style of being popular. Young people, especially those who still strive to find out who they are, would probably lose their individuality since they buy the same goods advertised constantly in media or they buy whatever their idols try out. For instance, if a star is invited to advertise for an article,some people will impulsively buy the goods which might be far more expensive than the same kind products under other brands.However, it is by no means to claim that commercials would force the public to such an extent that they all expect to do the same and look the same. After all, buying behaviour is a phenomenon that varies depending on a wide range of factors, such as demographics, income, social and cultural factors. The majority make their purchase decision based on personal preferences and affordability. As the financial crisis and economic downturn seriously dampens people’s purchasing power, many global companies face a major challenge in terms of the profitability and even survival. No matter how heavily some luxurious brands are willing to spend on their commercials, they can only attract those living in upper class rather than the common people who earn average incomes. The general public would not buy products only with stylish shapes since they prefer goods with practical functions as well as reasonable prices.In conclusion, advertisements could exert influence on our purchasing behaviors to some extent, but are not powerful enough to make all of us the same. Competitions among prestigious companies worldwide, on the contrary, will promote increasingly diversified tastes.5.People are surrounded by many kinds of advertising which can influence their life. Do the positive effects of this trend outweigh negative effects?Business owners know a smart marketing plan is essential to brand development and to the conversion of viewers into clients and customers. One aspect of a marketing plan is advertising. Yet there is a controversial debate over the effects of advertisements.It is undeniable that advertising do have its merits. Firstly, they help the consumers by giving them information about various products available on the market. Many readers appreciate advertising because it allows them to know the properties, functions, and prices of the products they want to buy at home. Secondly, given that numerous companies promote their goods and services on the same media, be it newspapers, magazines, TV, and the Internet, customers could compare thoroughly before they make their purchasing decisions.However, many advertisements make misleading claims and promise instant solutions to people’s problems in order to gain profits. For example, an advertisement may depict a pimply boy being surrounded by pretty girls as soon as he applies a particular brand of pimple cream. Though many know that this is an exaggeration, they may still cling to the hope that it may be true and rush out to buy the cream and try it out. When the claims are not matched in real life, it can cause a lot of disappointment and frustration. Another harm that advertisements could bring about is that they nurture superficial values in people. People lust for products they cannot afford and some even resort to illegal ways of getting money in order to obtain them. This in turn breeds a class of snobbish people who only respect others for the material things they possess.In conclusion, people in the modern society enjoy and value the conveniences and competitive prices brought by commercials. Therefore, although commercials designed by businesses sometimes could be misleading and pass materialism values, I am convinced that the positive effects outweigh the negative ones.6.Nowadays, there are many television advertisement aimed at children. What are the effects of these advertisements on children? Should TV advertisements be controlled?Children are important targets of advertising campaigns. However, children have been found to be particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of consumer policy.It is undeniable that commercials familiarize kids with the latest products in the market and inculcate some good habits in them like the ones related to dental hygiene. In addition, advertising could impart a set of good values and a sense of responsibility to children. For example, some public service advertising is designed to inform children of the importance of education, safety, and filial piety. However, some advertisements do have negative impact on children that cannot be ignored. Advertisers use all sorts of gimmicks to promote their own product. For example, fast-food restaurants promise attractive toys and prizes in scratch and win competitions. As a result, children badger their parents to take them to that particular fast-food restaurant, which in turn contributes to the problem of obesity. Moreover, a lot of advertisements difficult to understand for kids because the misleading tactics that advertisers employ is centered on the use of exaggeration. Claims such as "the best' or “better than" can be subjective and misleading; even adults may be unsure as to their meaning. They represent the advertiser's opinions about the qualities of their productsor brand and, as a consequence, are difficult to verify.As children continually assume larger roles in their homes and are becoming more involved in the shopping habits of the household, TV advertisements should be controlled to some extent. Studies have shown that the impact on children of cigarette advertising is greater than one would imagine it to be. Because present advertising of cigarettes, already limited to non-TV media, has such a great impact on children, all advertising likely to influence children, even if not aimed at them directly, should be more carefully scrutinized.In conclusion, the influence of advertising has permeated much of what children do and see. Due to the fact that children do not have the same critical thinking and judgement as adults, TV advertisements, especially those associated with unhealthy food and lifestyle choices, should be controlled or even banned.7.Research shows that over-eating is as harmful as smoking. Therefore, advertising for certain food products should be banned, in the same way as cigarette advertising is banned in many countries. To what extent do you agree or disagree?Nowadays, as competition in the food industry becomes increasing fierce, food manufactures spend heavily on advertising their food products. Given more and more people suffer from obesity, some argue that food advertisements should be banned.Opponents of food advertising claim that for the sake of public health those advertisements should be prohibited. Certain food advertisements designed by manufactures shift people’s food choice towards junk food and exert bad influence on health condition and eating behavior. Consumers could have a higher levels of obesity and blood cholesterol when they eat food with excessive fat, sugar and salt. In addition, some advertisements employ exaggeration tactics to attract consumers and boost sales. Claims made in advertising can be subjectiveand misleading since they only represent the advertiser’s opinions. The case gets more completed when advertisers use a disclaimer to offset or counterbalance an exaggerated claim. For example, the claim that breakfast cereal has a health benefit may be accompanied by the disclaimer - when part of a nutritionally balanced breakfast. Readers, especially children, might have difficulty understanding these disclaimers. Instead, it may cause disappointment and frustration.However, advertising for food products do have its advantages. Firstly, it provides customers with information about a variety of foods and drinks available on the market. People can know about the nutrition content, the price, and the taste of their interested products at home, which saves a lot of time. By making comparison between various brands, individuals could ensure a balanced nutrition for their family members. Secondly, health concern is no longer a problem since more and more advertisements focus on nutritive value and disclose the way food and drinks are manufactured and the way they are prepared for the table to customers.In conclusion, although certain food advertisements are harmful and misleading, it is by no means to claim that all food commercials should be banned.。
