雅思大作文新闻媒体类话题范文--广告是否让人们变得一样
- 格式:doc
- 大小:132.00 KB
- 文档页数:3
广告让人们变得雷同英语作文English: Advertising plays a significant role in shaping people's behaviors, beliefs, and preferences. It has the power to influence society by promoting certain products, lifestyles, and ideologies, ultimately leading to individuals becoming more alike in their consumption choices and preferences. Through constant exposure to advertisements across various media platforms, people are bombarded with images and messages that instill certain desires and guide their decision-making processes. As a result, individuals may find themselves conforming to societal norms and expectations that are often perpetuated by advertisements. Furthermore, advertising often creates a sense of urgency and FOMO (fear of missing out) by presenting limited-time offers, exclusive deals, and popular trends, prompting individuals to follow the crowd and make similar choices as others. This phenomenon not only leads to a homogenization of consumer culture but also limits diversity and individual expression as people gravitate towards what is popular or perceived as desirable based on advertising influences.Translated content: 广告在塑造人们的行为、信念和偏好方面扮演着重要角色。
雅思大作文范文3篇媒体类雅思写作的提高不仅需要自己勤加练习,还要多读多看,下面是店铺网小编为您整理的雅思大作文范文,仅供参考,希望考生能从中受到启发,提高自己的雅思写作成绩!雅思大作文范文:广告对人的影响Some people claim that widespread advertisingin the modern society has a harmful effect on youngpeople. Therefore, advertisements should be strictlylimited on TV, radio, the internet and in publicplaces.To what extent do you agree or disagree withthis statement?Although advertising has existed for thousandsof years and is certainly not a recent invention, it isonly in our modern society that the great influence and importance of widespread advertisingis full play. However, in my opinion, many advertisements are harmful to young people’s mentaldevelopment and, therefore, should be banned in the mass media.To begin with, various factors have given rise to the thriving of advertising industry, themost significant one being the proliferation of new products, services and technologies. In orderto give their new inventions the utmost publicity, many businesses choose to promote themby broadcasting attractive advertisements through mass media, such as television, radio andinternet. In addition, the increasingly fierce competition in the commercial world hascompelled a lot of companies to resort to exaggerated and even deceitful advertisements togain an edge over their business rivals.As many social critics have pointed out, the current trend in advertising exerts acorrupting influence on young people’sminds because there are always a lot of unwholesomeand indecent contents in modern advertisements. For example, products such as wines, lingerieand cosmetics tend to use the female body and amorous scenes as the main attraction of theiradvertisements. What is even worse, a subculture of sexual suggestiveness andpermissiveness seems to permeate the entire advertising industry. Young people, especiallythose adolescents, are often lured away from their studies and indulge themselves in eroticfantasiesTherefore, the authorities should take serious steps to counteract the negative effects ofimmoral advertising. One effective approach is to establish and impose a strict censorshipon all mass media, expunging any sexual explicit and implicit pictures and words from theadvertisements they tend to show. Also, rules and regulations should be laid down to banadvertisements from certain public places, discouraging its rampant omnipresence andcreating a cleaner and healthier social environment. Furthermore, all local governments canincrease the costs of all kinds of advertisements to be shown or published through massmedia, thus reducing their currently enormous quantities.In summary, the prevalence of advertising in our modern society and its inimical effects onthe youth of today must be curbed, otherwise public morality and traditional cultures andvalues and even the future of the world will be caught in a precarious situation.雅思大作文范文:限制广告的内容No one can avoid being influenced byadvertisements and advertising exerts a tremendousinfluence on us. Recently, there are people who areof the opinion that public has the right toknow thecorrect information of the advertisements andgovernment also should restrict the contents of these advertisements. Personally I agree withthis opinion for the following reasons.In the first instance, consumers have the right to know the correct information beforedeciding on whether to buy them. Advertisements are highly information that helps people tomake choice before they go to buy what they need. If the advertisement exaggerates theproducts it also will persuade people into buying things, which they don’t really want.Secondly, any misleading advertisements will lead to the marketing tricks, causing chaos inthe market. Too many misleading advertisements are barrio to distinguishing between decentproducts or products of bad quality. His bread in truth is made with soy flour, while headvertises it as white bread. These misleading information causes illegal competition.[More:]Last but not least, government should stipulate laws in consumers’ interests. According tothe laws, advertisements must be truthful. If the advertisements mislead consumers,government can impose great fine on them to set a lesson.In general, the role of advertisements is inevitable and undeniable. A good advertisementcan be a bridge between business and consumers and helps keep business moving. So we needcorrect information and government also needs to restrict the contents of advertisements. Letmisinformation of advertisements be far away from us.雅思大作文范文:观看电视的时间Some people think children’s spending time onTV andvideo is good, while others think it is bad.Discuss both views and give your own opinion.It is true that a lot of children, from below 3 tohigh school, would like to spend time in watching arange of TV programs and videos. One of the mostobvious reasons for this is that these are soattractive, vivid and touching our lives that thechildren who are curious cannot resist theirtemptation at all.Some people, especially the parents, argue thatthis is very damaging. They probably begin bypointing out that their children who are limited in self-control and self-principle will easily taketoo much time in watching instead of being back to study after doing for a short while. Inaddition to this, it is well aware that the amount of violence and unhealthy pictures are filledwith videos for some reasons. When children who are still simple watch too much amountwithout any correct guidance, some of them will easily break the laws in the realistic world byimitating the details of crimes.However, others who disbelieve watching TV or video is bad claim that TV programs andthe amount of videos can fully help children understand outside world or relax their stressfulbrains after intense study. Obviously, those who often watch TV have a wider range ofknowledge and better understandings to our society than those who do not. All of this isbeneficial to children’s growth and their future social life.Overall, I would like to say that watching TV or videos are necessary for children who needknowledge and information, but the point is that parents must ensure their children not towatch too much or too long, and at the same time the Government should give a harshwarning to media with overuse of unhealthy contents.。
关于广告的雅思大作文## Advertising: A Double-Edged Sword in the Modern World Advertising has become an inescapable force in modern society, infiltrating every corner of our lives from the billboards that tower over our cities to the targeted ads that follow us across the internet. It serves as the lifeblood of commerce, propelling the wheels of the economy and shaping consumer choices. Yet, the impact of advertising is not without its complexities, raising questions about its ethical boundaries and its influence on our values, desires, and overall well-being. One of the most significant benefits of advertising lies in its ability to inform consumers about the vast array of products and services available to them. In a world brimming with choices, advertising acts as a guide, showcasing the features, benefits, and competitive advantages of different offerings. It allows businesses to reach a wider audience, fostering competition and driving innovation. This constant quest to capture the attention of consumers pushes companies to improve their products, enhance their services, and ultimately deliver better value. Moreover, advertising plays a crucial role in supporting media platforms, from newspapers and magazines to television and online streaming services. The revenue generated through advertising subsidizes the cost of content creation, making information and entertainment more accessible to the masses. However, the persuasive power of advertising can also be misused, leading to ethical concerns. Advertisers often employ manipulative tactics, appealing to our emotions, insecurities, and aspirations to create a desire for products we may not necessarily need. The use of idealized images and unrealistic portrayals of beauty can foster negative body image and self-esteem issues, particularly among young people. Additionally, advertising can perpetuate harmful stereotypes and reinforce societal biases, further marginalizing certain groups. The constant bombardment of messages promoting consumerism can also cultivate a culture of materialism, where self-worth is measured by possessions rather than intrinsic values. Thisrelentless pursuit of material goods can lead to overconsumption, debt, and environmental damage, undermining our well-being and the sustainability of our planet. Furthermore, the rise of digital advertising has introduced new challenges. The ability to collect and analyze vast amounts of personal dataallows advertisers to target individuals with laser-like precision, creating echo chambers that reinforce existing beliefs and limit exposure to diverse perspectives. This can exacerbate social divisions and hinder critical thinking. Concerns about data privacy and the potential for manipulation are also growing,as algorithms become increasingly sophisticated in predicting and influencing consumer behavior. Navigating the complexities of advertising requires a multi-faceted approach. Consumers must develop media literacy skills to critically evaluate advertising messages and recognize persuasive techniques. Governments and regulatory bodies have a role to play in setting ethical guidelines foradvertising practices and protecting vulnerable groups, particularly children. Businesses, on the other hand, should adopt responsible advertising strategiesthat prioritize transparency, honesty, and social responsibility. In conclusion, advertising is a powerful force that shapes our economy, our choices, and our perception of the world. While it offers undeniable benefits in terms of information dissemination and economic growth, its potential for manipulation and its impact on our values and well-being cannot be ignored. Striking a balance between the advantages and disadvantages of advertising requires a collectiveeffort from consumers, businesses, and policymakers to ensure that thisinfluential tool is used ethically and responsibly for the greater good of society. As we move forward in this digital age, navigating the ever-evolving landscape of advertising will require ongoing dialogue and adaptation to harness its power for positive change while mitigating its potential harm.。
雅思大作文新闻媒体类话题范文--广告是否让人们变得一样Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree or disagree?广告阻止我们成为不同的个体,使我们成为他们想要我们成为的样子,看起来都一样。
你同意或不同意吗?思路解析:1. 广告让人们变得个性化。
举例,大量的广告标语,如“唯一的”,“特别的”,“最好的”,“不一样的”,都是在暗示人们去购买那些不那么大众化的产品来突出自我。
2. 但是,广告的基本功能却是帮助大公司垄断市场。
举例,投入巨资打造的闪亮广告能不断巩固那些大品牌在大众中的形象,这吸引了越来越多的人来购买同样的产品。
相反,那些小公司却因为缺乏资金做广告而陷入破产边缘。
最终,整个市场会被单一品牌垄断。
3. 广告的另外一个作用是制造流行趋势,这刺激了人们对同一个时尚进行盲目的购买。
举例,在大厂商的广告诱惑之下,很多的人们总是购买同一个著名品牌的衣服,鞋子,包包,这让她们的外表缺乏区别。
参考范文:Nowadays, the overwhelming influence of advertisements on media has made too many controversial social issues. Some people argue that advertisements make the audience have the similar look by driving them to buy products of the same brand. Personally, I fundamentally agree with this assertion, and my reasons will be explored as below. Admittedly, the literal intention of advertisements is to sharpen the concept of individualism. For the purpose of distinguishing brand names, slogans and testimonials in advertisement are always full of very personalized words, including "new", "innovation", "uniqueness", "revolution", "the best", "the only", "the first". It is clear that corevalues of these words bring people a motivation to change, and a desire to try something distinctive. Consequently, the gap between people can be broadened, because any individual is stimulated by advertisements to express their personalities by buy different items, instead of following common tastes.However, when considering practical effects of advertisements on the society, I strongly believe they play a role of depersonalizing the audience, and the first reason is that commercials are the key tool for big companies to monopolize the market. One hand, many big companies invest billions of dollars annually in making fascinating and prepossessing advertisements to attract the public, which consistently maintains the loyalty of patrons, and cultivate good impressions of potential customers on their brands. On the other hand, small companies have too limited financial ability to afford these costly publicity campaigns, so that their names and influences continue to fade and lose consumer groups. That is to say, advertisements, an expensive privilege only for rich and big companies, help these companies exclusively occupy the market, as well as reducing the diversity of brands. In this situation, people definitely look the same, because they have no other options but buy the same-brand food, clothes and devices produced by a dominating company.Another reason supporting this assertion lies on the fact that exposure to advertisements standardizes thoughts and tastes among audiences, especially in terms of their appearance. A typical example comes from fashion, cosmetic and shampoo commercials which highlight the close-up of images of certain model or celebrity. This is a strong brainwash by implying that images of these actors are common standards of human beauty, and then triggering massive public imitation shows round by round. In too many cases, large groups of hypnotized people, regardless of ages, careers and races, blindly follow and chase so-called iconic figures in an advertisement, mainly through buying and using the same lipstick and perfume, wearing same clothes, watch, ornaments and bag, even copying the same hair style.In conclusion, I believe the main social influence of advertisements is to make people have the similar images apparently. Although slogans of advertisements tend to individualize the audience, the truth is that advertisements not only let big companies rule the market solely, but also manipulate the public’s minds to buy the same things.。
useful purpose, and can even be damaging. To what extent do you agree or disagree with this opinion?广告没用处,甚至是有害的。
所以如果广告被禁止,整个社会都会得益吗2 It is said that the amount of violence on the TV programs has negative effect on our socialdevelopment and therefore should be reduced. To what extent do you agree or disagree with this opinion?电视节目的暴力对社会发展有消极影响所以应该被减少吗3 In present age society, advertisements have been being increasingly rampant in our life. Consequently, some people doubt that it is advertisements that lead to the high sake of products rather than the real needs of consumers. To distinguish which factor can outweigh the other, the only problem is, I think, to define, the necessary and the decorative.是广告的作用而不是消费者本身的需求导致了某些产品的高销售量吗4 Nowadays, a lot of media, including newspapers, magazine, television, radio, and even theinternet, are publishing stores of people’s private lives. Should this practice be banned?媒体报道个人隐私该被禁止吗5 Advertisements play a major role on TV in market economies. Despite the benefits of such information, many people criticize the role of TV advertising. To what extent do you agree ordisagree with their view?广告的害处大于益处吗6 Some people think the media should stop reporting details of crimes to the public. What is in your opinion?媒体应该停止报道犯罪细节吗7 Some movies increase the amount of bad driving. What can be done to encourage young people to drive more safely?含有飙车的电影造成了坏的影响。
雅思写作真题预测:媒体类媒体类1. If a product is of good quality and meets people's needs, people will bu y it. Therefore, advertising is unnecessary and is no more than a type of enter tainment. To what extent do you agree or disagree?2. News media is more influential nowadays. Some people think it is a negat ive development. To what extent do you agree or disagree?3. Films and computer games containing violence are popular now. Some people think they have a negative effect on society and should be banned while other people think they are harmless entertainment. Discuss both views and give your own opinion.4. Some people think news have no connection to people's lives, so then it is a waste of time to read the news in the newspaper and watch television news programs. To what extent do you agree or disagree?5. Consumers are faced with increasing numbers of advertisements from compe ting companies. To what extent do you think are consumers influenced by adverti sements? What measures can be taken to protect them?6. The society would benefit from a ban on all forms of advertising because it serves no useful purpose, and can even be damaging. To what extent do you a gree or disagree with this opinion?7. Nowadays, we rely on news for our knowledge, but we are uncertain about the truth of these news. Should we believe journalists? What qualities should a good journalist or correspondent have?8. A tendency that the news reported in the media focuses on problems and e mergencies rather than the positive developments is harmful to both the individ ual and the society. Do you agree or disagree with this statement?。
雅思广告作文Advertising has become an integral part of our daily lives, bombarding us with messages and images that seek to persuade and influence our behavior. From billboards to social media ads, we are constantly exposed to various forms of advertising, shaping our perceptions and preferences. In this essay, we will delve into the world of advertising, exploring its historical background, different perspectives, case studies, benefits, drawbacks, and future implications.Historically, advertising has been around for centuries, with its roots dating back to ancient civilizations where merchants used signs and symbols to promote their goods and services. However, it wasn't until the Industrial Revolution that advertising truly took off, with the mass production of goods leading to the need for mass marketing. The 20th century saw a significant rise in advertising, as new mediums such as radio, television, and the internet provided platforms for brands to reach a wider audience. Today, advertising has evolved into a multi-billion-dollar industry, with companies investing heavily in marketing campaigns tocapture the attention of consumers.From a business perspective, advertising is seen as a crucial tool forcreating brand awareness, driving sales, and gaining a competitive edge in the market. It allows companies to communicate their value proposition to potential customers, differentiate themselves from competitors, and ultimately drive revenue. For example, the iconic 'Just Do It' campaign by Nike not only boosted the brand's sales but also solidified its image as a symbol of empowerment and athleticism. Additionally, advertising plays a vital role in supporting media outlets, as it provides a significant source of revenue for newspapers, magazines, websites, and television networks.On the other hand, critics argue that advertising perpetuates consumerism, materialism, and unrealistic beauty standards. It often creates a sense of inadequacy in consumers, leading them to believe that they need certain productsto be happy, successful, or attractive. This can have detrimental effects onmental health, self-esteem, and financial well-being, especially among vulnerable populations such as children and teenagers. Furthermore, there are concerns about the ethical implications of certain advertising practices, such as targeting children with junk food ads or using deceptive tactics to manipulate consumer behavior.One notable case study that exemplifies the power of advertising is the 'Share a Coke' campaign by Coca-Cola. In an effort to connect with consumers on a personal level, Coca-Cola replaced its logo with popular names and nicknames onits bottles and cans. This simple yet effective strategy not only increased sales but also sparked a social media frenzy, as people shared photos of their personalized Coke bottles online. The campaign successfully tapped into the emotional aspect of consumer behavior, creating a sense of personalization and connection with the brand.Despite its drawbacks, advertising also brings several benefits to society. It serves as a catalyst for economic growth, driving demand for goods and services and creating job opportunities in the marketing and creative industries. Moreover, advertising can be a force for good, as seen in public service announcements that raise awareness about important issues such as health, safety, and social causes. For instance, the 'Dumb Ways to Die' campaign by Metro Trains in Australia used dark humor to convey a serious message about railway safety, resulting in a significant reduction in accidents and fatalities.Looking ahead, the future of advertising is likely to be shaped by technological advancements, data-driven targeting, and the rise of influencer marketing. With the proliferation of digital platforms and social media, advertisers have access to a wealth of consumer data, allowing them to personalize their messages and reach specific demographics with precision. However, this also raises concerns about privacy, as companies collect and utilize personal information to tailor their ads. Additionally, the growing influence of social media influencers and content creators has blurred the lines between advertising and authentic content, posing challenges for regulators and consumers alike.In conclusion, advertising is a complex and multifaceted phenomenon that permeates every aspect of modern life. While it has undoubtedly contributed to economic growth and innovation, it also raises ethical, social, and psychological concerns that cannot be ignored. As we navigate the ever-changing landscape of advertising, it is crucial to strike a balance between promoting products and services and safeguarding the well-being of consumers. By critically evaluating the impact of advertising and advocating for responsible practices, we can ensure that it continues to serve as a powerful tool for communication and commerce in the years to come.。
广告会让我们变得一样雅思作文下载温馨提示:该文档是我店铺精心编制而成,希望大家下载以后,能够帮助大家解决实际的问题。
广告会让我们变得一样雅思作文该文档下载后可定制随意修改,请根据实际需要进行相应的调整和使用,谢谢!并且,本店铺为大家提供各种各样类型的实用资料,如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等,如想了解不同资料格式和写法,敬请关注!Download tips: This document is carefully compiled by the editor. I hope that after you download them, they can help you solve practical problems. The document 广告会让我们变得一样雅思作文 can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!In addition, our shop provides you with various types of practical materials, such as educational essays, diary appreciation, sentence excerpts, ancient poems, classic articles, topic composition, work summary, word parsing, copy excerpts, other materials and so on, want to know different data formats and writing methods, please pay attention!标题:广告对我们社会的影响:促进一致性还是同质化?在当今社会,广告已经成为了我们生活中无处不在的一部分。
大连欧联雅思培训——2018年雅思写作范文及思路点拨:广告让人们趋于相同今天大连欧联雅思为大家带来的雅思写作大作文真题:Advertising discourages us from being different individuals by making them want to be or to look the same. Do you agree or disagree?本题为传媒类话题,请查看范文详情:雅思写作题目讲解大作文首先一定要搞明白题目的意思,做好Task response。
如何做好Task response呢?看题目关键词,discourage, different, want to be, look the same.围绕着这些词来思考论点。
这个题目没有问你广告的优点or缺点,所以千万不要去写这些,有些同学很兴奋,看到考前看到过的题目,但是没有逐字逐句去挖掘题目的深意,很容易跑题。
观点类的话题,往往只有一个人的观点,它不像discussion类型,把两方观点都清楚告诉你了,所以你还需要做的一件事情是:想想其他人会怎么看,比如:我一拿到这个题目:我会站在disagree的立场,我觉得广告不会让我跟别人看起来一样呀!接下来,我也要想想,会不会真的有些人被广告引导去买跟人家一样的东西呢?如果你做到了这一步,恭喜你,你用了批判性的方式思考了这个题目,这就是辩论当中常说的“心中常存对方辩友”。
这道题目对方辩友可能会说,哦,你这个广告做的那么好,大家看了以后都会去买,然后大家都看起来一样了。
但你可以退一步说:“不会啊,就算大家可能都会去买iPhone,但是这不是广告的过错,消费者不是傻瓜,他们往往是去了湖滨银泰苹果旗舰店体验了一把后,知道苹果的东西用起来很爽,才愿意买。
”雅思写作大作文范文It is said that advertising is so influential that it persuade people to become similar with each other. I believe this statement is a bit overstated.据说,广告的影响力如此之大,以至于它能说服人们彼此变得相似。
广告使人变得一样雅思作文Advertising has become an integral part of our daily lives, bombarding us with images and messages that shape our desires, beliefs, and behaviors. In the age of consumerism, it is undeniable that advertising has a significant impact on how we perceive ourselves and others. This essay will explore the effects of advertising on individuals, particularly in relation to how it influences people to conform to certain standards of beauty, success, and lifestyle.One of the most pervasive effects of advertising is its ability to shape our perception of beauty. Through the use of airbrushed models and celebrities, advertisers create an unattainable standard of beauty that many individuals strive to achieve. This can lead to feelings of inadequacy and low self-esteem, as people compare themselves to these unrealistic ideals. As a result, many individuals may resort to extreme measures such as cosmetic surgery or crash diets in an attempt to conform to these standards. The pressure to conform to these beauty ideals can be especially damaging to young people, who are still developing their sense of self and may be more susceptible to the influence of advertising.In addition to influencing our perception of beauty, advertising also plays a significant role in shaping our ideas of success and happiness. Advertisements often depict a glamorous and luxurious lifestyle, suggesting that material possessions and external appearances are the key to happiness and fulfillment. This constant bombardment of materialistic messages can lead individuals to believe that they are not successful or happy unless they have the latest gadgets, designer clothes, or luxury cars. As a result, many people may find themselves trapped in a cycle of consumerism, constantly seeking out new products in an attempt to fill a void that can never truly be satisfied by material possessions.Furthermore, advertising not only influences our perception of beauty and success, but also shapes our values and beliefs. Advertisements often promote certain cultural and societal norms, reinforcing gender stereotypes and perpetuating harmful ideologies. For example, many advertisements continue todepict women in traditional gender roles, such as being responsible for household chores or being overly sexualized. This can have a detrimental effect on both men and women, as it reinforces outdated and harmful gender norms, leading to a lackof diversity and inclusivity in the media. Moreover, advertising can also perpetuate harmful stereotypes based on race, ethnicity, and socio-economic status, further perpetuating inequality and division within society.Despite these negative effects, it is important to acknowledge thatadvertising is not inherently evil. In fact, it can be a powerful tool for promoting positive social change and raising awareness about important issues. Advertisements have the potential to challenge societal norms, promote diversity and inclusivity, and raise awareness about important social and environmental issues. For example, many companies have launched successful advertising campaigns that promote body positivity, diversity, and environmental sustainability, challenging traditional beauty standards and promoting a more inclusive andsocially responsible message. In this way, advertising has the power to shape societal attitudes and behaviors in a positive and meaningful way.In conclusion, advertising has a profound impact on individuals and society as a whole, shaping our perceptions of beauty, success, and values. While it can perpetuate harmful stereotypes and unrealistic ideals, it also has the potentialto promote positive social change and raise awareness about important issues. As consumers, it is important to be critical of the messages that advertising conveys and to advocate for more diverse, inclusive, and socially responsible representations in the media. By doing so, we can work towards creating a more positive and empowering media landscape that celebrates diversity, challenges harmful stereotypes, and promotes a more inclusive and equitable society.。
雅思大作文新闻媒体类话题范文--广告的作用If the product is of good quality and meets people’s needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment. To what extent do you agree or disagree?如果产品质量好,满足人们的需求,人们就会去买。
因此,广告是没必要的,仅仅是一种娱乐。
你在多大程度上同意或者不同意?思路解析:1. 娱乐功能:在指导人们购物上,广告的作用正在衰退。
举例,人们更喜欢通过互联网的帖子和测评信息来选择商品。
2. 销售功能:广告帮助人们有效地了解和对比产品。
举例,通过广告中对于相关产品的参数,功能,和总体性能的描述,客户能了解到该产品的特点和价值,并对于产品的好坏做出判断。
3. 刺激销售:广告能勾起观众的购买欲。
举例,一个精美的广告往往能让用户重复购买他们不需要的东西,如奢侈品广告。
参考范文:What is the root function of an advertisement in media? Some people believe it is just for entertaining viewers and it has nothing to do with products selling. Personally, I hold an opposed view that advertising is still the main way of stimulating the consumption of common goods, and my reasons will be explored as below.Admittedly, Advertisements today have less influence on the public to purchase commodities, because now there are diverse information accesses to understand a product. For example, on an age of Internet, people with desires of purchasing goods, especially the youngsters, prefer reading the professional articles of forums or assessment websites collecting comments and feedbacks from consumers, or listening to the advices from the face-to-face communication with friends and peers. In their eyes, the description of a certain product on an advertisement is unpractical, unobjective and unconvincing. Therefore, advertisements—such as postersin billboards and Videos in TV screens—are viewed as the amusement by which the audience’s stress and worries in minds can be relieved. However, I strongly believe this assertion underestimate advertisement functions in day-to-day life. Firstly, by what way can a customer be sure of whether a product is really good or needed? The answer is definitely the advertisement. For example, today cell phones of different bands have a high similarity in their appearances and shapes, and it is a big challenge for customers to pick put the right one. So there is a necessity for adverting, which can clearly presents the inner components, parameters and unique features of a cell phone. By reading the detailed information, customers can easily distinguish one product from others, and make a proper judgment of which one is the best or most sat isfying for them.The second reason against this assertion is that advertisements can encourage viewers to buy items they do not need. For example, typical slogans on advertisements like “special discount”, “limited time offer”and “buy one get one free”, are overwhelming temptations. They manipulate brains of customers, driving them to purchase these bargains, with no concern of whether the products are really essential or not.All in all, this assertion is basically problematic. Although the influence of advertisements is declining, they are still irreplaceable, in terms of their great contributions on instructing people to compare and select high-quality products, as well as sparking the desire of customers to do more shopping.。
雅思写作满分范文关于广告利与弊雅思写作高分范文能够让考生有效学习遣词造句的技巧,还能扩展词汇量。
对于基础薄弱的考生而言,背诵高分范文也是一个不错的选择。
除了能够快速提高语法的运用能力之外,还能积累大量的好词好句。
今天为大家带来广告利与弊的雅思写作高分范文和解题思路。
希望能够帮助到大家。
雅思写作满分范文关于广告利与弊雅思写作题目:Advertising encourages consumers to buy in quantity rather than promoting in quality. Do you agree or disagree?雅思写作题目讲解:广告出题种类两种,一种为大范围的(易写),如广告的好与坏;一种为考察细节的(难写),如来自竞争公司的广告对消费者的影响,而此次考试属于后者。
所以大家要加强审题练习。
雅思写作范文:To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.你在多大程度上同意或不同意下面的说法?广告通常鼓励消费者大量购买产品或服务,而不是提高其质量。
给出你回答的理由,并举出任何来自你自己的知识或经验的例子。
Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggisheconomy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.广告是贸易的生命,因为供应商想大量销售商品;然而,每个广告的成功与否最终取决于产品或服务的质量。
广告使人变得一样雅思作文Advertising plays a significant role in our daily lives, influencing our behavior, choices, and even our lifestyles. With the advancement of technology and the rise of social media, advertisements have become increasingly pervasive, penetrating into various aspects of our existence. One of the most profound effects of advertising is its ability to make people behave alike, creating a culture of conformity and similarity in consumer behavior.Firstly, advertising often promotes certain ideals or standards of beauty, lifestyle, and success. Through carefully crafted messages and visually appealing advertisements, companies sell more than just products; they sell a lifestyle. For instance, fashion advertisements often feature models who represent an idealized version of beauty, leading people to strive for similar physical appearances and fashion styles. This can result in a homogenization of beauty standards, where individuals feel pressured to conform to the unrealistic ideals portrayed in advertisements.Moreover, advertising can create a sense of urgencyand desire for the latest products or trends. Companies frequently use persuasive techniques to make their products seem indispensable, creating a desire within consumers to own them. This desire can lead to a herd mentality, where people start behaving alike by purchasing the same products, following the same trends, and adopting the same behaviors advertised to them. As a result, individuals may start to prioritize conformity over individuality, leading to a lack of diversity in consumer choices.Additionally, advertising can influence social dynamics and interactions. Advertisements often depict certain behaviors, language, and norms that are deemed acceptable or desirable. When people are exposed to these advertisements, they may adopt these behaviors in their own lives, leading to a standardized way of interacting with others. For example, advertisements for social media platforms may portray certain communication styles or online behaviors as normal, leading individuals to mimic these behaviors in their own social interactions.However, it is important to recognize thatadvertising is not solely responsible for the homogenization of behavior. Other factors such as cultural influences, peer pressure, and societal norms also play a role. Moreover, some advertisements do promote diversity and individuality, challenging the notion that they solely contribute to making people behave alike.In conclusion, advertising does have a significant impact on shaping our behavior and choices, often leading to a convergence in consumer behavior. The pervasive nature of advertising, coupled with its ability to promote certain ideals and create desire, can contribute to a culture of conformity. However, it is essential to strike a balance between appreciating the influence of advertising and maintaining individuality and diversity in our choices and behaviors.中文翻译:广告在我们的日常生活中扮演着重要角色,影响我们的行为、选择,甚至生活方式。
雅思广告类大作文The Impact of Advertising on SocietyAdvertising is an integral part of modern society, with its presence felt in almost every aspect of our daily lives. From television commercials to online pop-up ads, we are constantly bombarded with messages designed to influence our behavior and choices. While some argue that advertising serves as a valuable tool for informing consumers and driving economic growth, others believe that it perpetuates harmful stereotypes and promotes excessive consumption. In this essay, we will explore the multifaceted impact of advertising on society, considering both its positive and negative effects.One of the most significant benefits of advertising is its ability to inform consumers about new products and services. Through advertisements, companies can effectively communicate the features and benefits of their offerings, helping consumers make informed purchasing decisions. For example, a television commercial for a new smartphone may highlight its advanced features and competitive pricing, enabling consumers to compare it with other options in the market. In this way, advertising plays a crucial role in promoting healthy competition and driving innovation, ultimately benefiting consumers by providing them with a wide range of choices.Moreover, advertising contributes to economic growth by stimulating consumer demand and driving sales. By creating awareness and generating interest in products and services, advertising helps businesses attract customers and generate revenue. This, in turn, leads to job creation and economic prosperity, as companies expand their operations to meet the growing demand. In this sense, advertising serves as a catalyst for economic activity, playing a vital role in sustaining a thriving market economy.However, it is important to acknowledge the negative impact of advertising on society, particularly in its role in perpetuating harmful stereotypes and promoting materialism. Many advertisements portray unrealistic beauty standards, leading to body image issues and low self-esteem among individuals, especially young people. Additionally, advertising often promotes a culture of excessive consumption, encouraging people to equate their worth with the possessions theyown. This can lead to environmental degradation and a focus on material wealth over personal well-being and fulfillment.Furthermore, the pervasive nature of advertising can be intrusive and overwhelming, leading to a sense of information overload and desensitization among consumers. With the constant barrage of advertisements vying for our attention, it can be challenging to discern genuine information from persuasive messaging. This can lead to a sense of distrust and skepticism towards advertising, underminingits effectiveness as a means of communication.In conclusion, advertising exerts a profound influence on society, shaping consumer behavior and driving economic activity. While it serves as a valuabletool for informing consumers and promoting economic growth, it also perpetuates harmful stereotypes and promotes excessive consumption. As we navigate the complex landscape of advertising, it is essential to critically evaluate its impact and strive for a balance that promotes informed decision-making and ethical practices. Only then can we harness the potential of advertising to benefit society while mitigating its negative consequences.。
媒体影响的雅思作文关于媒体影响的雅思作文范文一些国际媒体,例如电视和杂志的积极影响大于消极影响,你同意吗?下面是店铺整理的关于媒体影响的雅思作文,希望能帮到大家! 作文题目:Do the negative effects of some international media such as TV and magazine for example overweigh the positive effects? 作文范文:International media such as TV network and magazine always gives people in an information age mixed feelings. Like many other things, media is double-edged.As primary channels of information, TV and magazine are convenient and economic sources of information for knowledge, entertainment, and shopping. Interestingly, sometimes the same piece of information varies considerably in its influences on audiences of different age. For example, in a TV commercial, a beautiful lady promotes a certain brand of perfume, which supposablely makes girls more attractive to boys. For potential grownup buyers, the ad is useful because they might be spending time searching for such products. We save time in shopping and making decision by making use of such advertisements. However, a teenage girl might get the wrong idea about the concept of perfume. She could get money from her parents to buy the advertised product. Worse yet, she might use the sex appeal strategy employed in the commercial to get ahead in the future. This is classic bad influence of media for young people’s overspending and inappropriate behaviors.However, we find it very difficult to weight between merits and problems of media because they are often closelyincorporated. For instance, violent scenes in movies are believed to be partially responsible for violence-related crimes, particularly those committed by young people. But on the contrary, such movies also give people a channel to release their anger, anxiety, and pressure. Moreover, these movies show us bad and evil as well as punishments for wrongdoings. Imagine we live in a world whose media is completely clean in such sense. The dark side of media does not disappear just because we do not talk about it. Nevertheless certain kinds of information such as porn are better kept away from young people.In conclusion, media should not be seen simply as bad or good because we need to use information properly to the best of our ability. But for certain segments of viewers, we should be very careful with regard to the content of information and take measures to keep viewers from possible harmful influences of media.作文参考翻译电视、网络、杂志等国际媒体总是让人们在信息时代百感交集。
雅思写作广告类话题范文精选5篇雅思的写作中遇到广告类的话题应该怎么写,先来看看一些优秀范文吧。
雅思写作广告类话题范文1You should spend about 40 minutes on this task.Some people believe commodities that are popular among consumers reflect the power of advertisement rather than the real needs of people. Do you agree or disagree?You should write at least 250 words. You should use your own ideas of knowledge and experience and support your arguments with examples and relevant evidence.Whether we like it or not, advertisement has been pouring into our daily life. They are so powerful that some people believe that it is not the needs of people but the power advertisement that makes commodities popular. Personally I don’t agree with this opinion.First, let’s make clear what the real needs of people are. Real needs can be divided into two categories: the material satisfaction and spiritual satisfaction. People tend to regard material satisfaction as real needs and spiritual satisfaction as waste of money and time. This is not true. Some commodities may not be useful but they can give the owner a kind of satisfaction.Second, let’s make clear the reason why advertisement is powerful. The key principle of advertisers is to grasp the needs of consumers, then pass the potential consumers the information that their commodities can meet your need. Advertisers can promote the needs of people, exploit the needs or even produce the needs of people. But whatever they do, it will be based onthe needs of people.But there are some advertisements that exaggerate the functions of the commodities to tell the wrong information to consumers. They make the commodities popular by cheating the majority of consumers. And also there are some commodities that do harm to the health of consumers and to the society. For example, smoking is poisonous, but the advertisements try to make a heroic image of the smokers, as the result smoking is popular among young men who are dreaming to become heroes in women’s eyes. But such ad vertisements are minorities.In summary, advertisements bring us convenience to choose the commodities that can meet our needs. Most of the commodities are popular due to their usefulness, only some of them are due to the influence of advertisement.(298 words) 雅思写作广告类话题范文2雅思大作文题目:Societywould benefit from the ban on all forms of advertising because it may serve nouseful purpose, and can even be damaging. To what extent do you agree ordisagree?雅思大作文解题思路:1. 广告的优势多多。
AdvertisingAdvertising is an omnipresent part of our modern society, and its influence on our lives is undeniable. On the one hand, those who see positive aspects of advertising argue that it serves several useful purposes.Firstly, advertising informs consumers about the availability and features of various products and services, helping them make informed choices. It allows people to discover new and improved offerings, promoting competition and innovation. Secondly, it can boost economic growth by driving demand and sales, which leads to business expansion and job creation. Moreover, advertisements often showcase lifestyles and trends, which can inspire creativity and cultural exchange.On the other hand, there are significant concerns regarding the negative effects of advertising. One major drawback is that it can create artificial needs and desires, leading people to consume beyond their actual requirements. This can result in excessive consumption and waste. Additionally, some advertisements may use misleading or false information to persuade consumers, which is unethical and can cause harm. Furthermore, the constant bombardment of ads can be intrusive and annoying, affecting our daily lives and mental peace.In my opinion, advertising has both positive and negative elements. While it provides valuable information and has economic benefits, there needs to be proper regulation to ensure ethical and honest advertising. Consumers also need to develop critical thinking skills to filter out the excessive and misleading content. Only by finding a balance can we maximize the advantages of advertising while minimizing its negative impacts on society.In conclusion, advertising is a complex phenomenon with a mix of positive and negative consequences. A comprehensive understanding of its effects is essential for us to navigate the modern marketplace effectively.译文:广告广告是我们现代社会无所不在的一部分,它对我们生活的影响不可否认。
雅思大作文新闻媒体类话题范文--广告是否让人们变得一样
Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree or disagree?
广告阻止我们成为不同的个体,使我们成为他们想要我们成为的样子,看起来都一样。
你同意或不同意吗?
思路解析:
1. 广告让人们变得个性化。
举例,大量的广告标语,如“唯一的”,“特别的”,“最好的”,“不一样的”,都是在暗示人们去购买那些不那么大众化的产品来突出自我。
2. 但是,广告的基本功能却是帮助大公司垄断市场。
举例,投入巨资打造的闪亮广告能不断巩固那些大品牌在大众中的形象,这吸引了越来越多的人来购买同样的产品。
相反,那些小公司却因为缺乏资金做广告而陷入破产边缘。
最终,整个市场会被单一品牌垄断。
3. 广告的另外一个作用是制造流行趋势,这刺激了人们对同一个时尚进行盲目的购买。
举例,在大厂商的广告诱惑之下,很多的人们总是购买同一个著名品牌的衣服,鞋子,包包,这让她们的外表缺乏区别。
参考范文:
Nowadays, the overwhelming influence of advertisements on media has made too many controversial social issues. Some people argue that advertisements make the audience have the similar look by driving them to buy products of the same brand. Personally, I fundamentally agree with this assertion, and my reasons will be explored as below. Admittedly, the literal intention of advertisements is to sharpen the concept of individualism. For the purpose of distinguishing brand names, slogans and testimonials in advertisement are always full of very personalized words, including "new", "innovation", "uniqueness", "revolution", "the best", "the only", "the first". It is clear that core
values of these words bring people a motivation to change, and a desire to try something distinctive. Consequently, the gap between people can be broadened, because any individual is stimulated by advertisements to express their personalities by buy different items, instead of following common tastes.
However, when considering practical effects of advertisements on the society, I strongly believe they play a role of depersonalizing the audience, and the first reason is that commercials are the key tool for big companies to monopolize the market. One hand, many big companies invest billions of dollars annually in making fascinating and prepossessing advertisements to attract the public, which consistently maintains the loyalty of patrons, and cultivate good impressions of potential customers on their brands. On the other hand, small companies have too limited financial ability to afford these costly publicity campaigns, so that their names and influences continue to fade and lose consumer groups. That is to say, advertisements, an expensive privilege only for rich and big companies, help these companies exclusively occupy the market, as well as reducing the diversity of brands. In this situation, people definitely look the same, because they have no other options but buy the same-brand food, clothes and devices produced by a dominating company.
Another reason supporting this assertion lies on the fact that exposure to advertisements standardizes thoughts and tastes among audiences, especially in terms of their appearance. A typical example comes from fashion, cosmetic and shampoo commercials which highlight the close-up of images of certain model or celebrity. This is a strong brainwash by implying that images of these actors are common standards of human beauty, and then triggering massive public imitation shows round by round. In too many cases, large groups of hypnotized people, regardless of ages, careers and races, blindly follow and chase so-called iconic figures in an advertisement, mainly through buying and using the same lipstick and
perfume, wearing same clothes, watch, ornaments and bag, even copying the same hair style.
In conclusion, I believe the main social influence of advertisements is to make people have the similar images apparently. Although slogans of advertisements tend to individualize the audience, the truth is that advertisements not only let big companies rule the market solely, but also manipulate the public’s minds to buy the same things.。