Encoding
Effortful Processing
requires attention and conscious effort
Encoding
Ebbinghaus used nonsense syllables
TUV ZOF GEK WAV the more times practiced on Day 1, the fewer repetitions to relearn on Day 2
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Encoding: Getting Information In
Encoding
Effortful
Automatic
Encoding
Automatic Processing unconscious encoding of incidental information space time
Serial Position Effect--tendency to recall best the last items in a list
What Do We Encode?
Semantic Encoding
encoding of meaning including meaning of words
Chapter 3 MENTAL PROCESS