奥迪经销商技术培训师内训教材1-工具
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一汽-大众奥迪特许经销商内部销售培训管理办法Regulations of Internal Sales Training in Audi Dealers一汽-大众奥迪销售事业部网络与培训部DD Dept. ASD FAW-VW二零一二年一月Jan. 2012目录 Contents一、前言 Preface二、适用范围 Scope of Application三、目的 Objective四、内训经理岗位管理细则 Regulations of Internal Training Post4.1 岗位设置 Post Setting4.2 岗位职能 Post Responsibilities4.3 岗位要求 Post Requirements4.4 岗位管理 Post Management五、内训实施管理细则 Regulations of Internal Training Implementation5.1 内训计划 Internal Training Plan5.2 内训课程 Internal Training Courseware5.3 内训对象 Internal Training Target Group5.4 内训考核 Internal Training Assessment六、相关文件 Relative Documents七、说明 Notes一、前言 Preface近年来,随着中国的经济实力不断增强,中国汽车市场的发展也达到了前所未有的繁荣。
与此同时,国内的汽车市场竞争也达到了空前激烈的状态。
奥迪品牌作为国内高档豪华轿车的领军品牌,为应对这种愈加严峻的市场环境,巩固并加强品牌的领先地位,做出了大量的努力和实际的工作,并收到了良好的效果。
In recent years, the auto market has reached unprecedented prosperity in China. Almost all auto makers around the world enter this market, they enrich their products and introduce new equipment and technology constantly. Audi brand as the leader in domestic premium car brand, in response to this increasingly difficult market environment, , has made a lot of effort and real work to consolidate and strengthen the brand image and received good results.然而,在这样一个知识迅速更新,而又高速折旧的年代,我们经销商的销售人员需要不断的更新、学习、完善自己的专业知识和技能。