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如何成为商业谈判中的优秀谈判者英语作文How to Become an Excellent Negotiator in Business NegotiationsBusiness negotiations play a crucial role in the success of any business. The ability to negotiate effectively can determine the outcome of deals, partnerships, and contracts. To become an excellent negotiator in business negotiations, it is essential to develop and master a set of skills and techniques. In this article, we will discuss how you can become an outstanding negotiator in business negotiations.1. Preparation is KeyOne of the most critical aspects of becoming an excellent negotiator is preparation. Before entering any negotiation, it is essential to do your homework and gather as much information as possible about the other party, their needs, goals, and constraints. Understanding the other party's perspective will help you tailor your negotiation strategy and come up with creative solutions that address both parties' interests.2. Set Clear ObjectivesBefore starting a negotiation, it is crucial to set clear objectives and determine what you hope to achieve. Define yourgoals, priorities, and bottom lines, and be prepared to walk away if the deal does not meet your criteria. Having clear objectives will help you stay focused during the negotiation and prevent you from making impulsive decisions.3. Active ListeningActive listening is a crucial skill in negotiation. By actively listening to the other party, you can gain valuable insights into their needs, concerns, and motivations. Pay attention to both verbal and non-verbal cues, and ask clarifying questions to ensure you understand the other party's position.4. Build RapportBuilding rapport with the other party is essential in business negotiations. Establishing a positive relationship based on trust and mutual respect can help you create a collaborative environment and facilitate open communication. Look for common ground, show empathy, and demonstrate that you are genuinely interested in finding a win-win solution.5. Communicate EffectivelyEffective communication is key to successful negotiations. Clearly articulate your position, interests, and needs, and listen actively to the other party's perspective. Use language that isclear, concise, and professional, and avoid using jargon or technical terms that may confuse the other party.6. Negotiation TechniquesThere are various negotiation techniques that you can employ to enhance your negotiating skills. Some common techniques include:- Bargaining: This involves making concessions and compromises to reach a mutually beneficial agreement.- Problem-solving: Focus on identifying the underlying interests of both parties and finding creative solutions that address those interests.- BATNA (Best Alternative to a Negotiated Agreement): Determine your BATNA before entering a negotiation and be prepared to walk away if the deal does not meet your criteria.7. Stay Calm and ComposedNegotiations can be challenging and stressful, but it is essential to stay calm, composed, and focused throughout the process. Avoid getting emotional or defensive, and refrain from using aggressive or manipulative tactics. Maintain a positive attitude, and be patient and persistent in pursuing your objectives.8. Learn from ExperienceLike any skill, negotiation requires practice and experience to master. Reflect on your past negotiations, both successful and unsuccessful, and identify areas for improvement. Seek feedback from others, and continuously strive to enhance your negotiating skills through training, workshops, and self-study.In conclusion, becoming an excellent negotiator in business negotiations requires a combination of preparation, communication, active listening, and problem-solving skills. By developing and mastering these skills, you can increase your effectiveness in negotiations and achieve successful outcomes. Remember that negotiation is not about winning at all costs but about reaching mutually beneficial agreements that fosterlong-term partnerships and relationships.。
商务英语需要掌握的技能In today's globalized business environment, mastering the art of communication is paramount. Proficiency in English, the lingua franca of international trade, is essential for clear exchanges of ideas and negotiation.Understanding business jargon and industry-specific terminology is crucial for effective communication. It enables professionals to navigate complex discussions and convey technical information accurately.Cultural awareness plays a significant role in business English. Being able to adapt communication styles todifferent cultural contexts helps in building strong business relationships and avoiding misunderstandings.Negotiation skills are indispensable in the world of commerce. The ability to articulate one's position persuasively, while also being open to compromise, is key to reaching successful agreements.Professionalism in writing is also a must. Emails, reports, and presentations require a clear, concise, and formal language that reflects the seriousness of business dealings.Listening skills are often overlooked but are vital in business English. Being an active listener allows one to pickup on subtle cues and respond appropriately, fostering a collaborative atmosphere.Adapting to various forms of communication, such as video conferencing and social media, is increasingly important. The ability to maintain a professional presence across different platforms is a valuable skill in the digital age.Finally, continuous learning and staying updated with the latest business trends and language developments are necessary. The business world is dynamic, and so should be the language skills of its professionals.。
Business Negotiating SkillsAbstract: This paper makes an introduction to business negotiating skills. In order to illustrate the importance of negotiation skills, this paper narrates some related skills during the process of negotiation, especially in the process of offer and counter-offer. It is advisable for a negotiator to utilize verbal and non-verbal communication skills so that they could take advantage of negotiation reach the purpose for signing the contract smoothly and gaining the best benefit. Proper usage of business negotiating skills will help negotiators to meet success in negotiation, strengthen her/his self-confidence. This paper also points out some negotiators are not skillful in controlling negotiating skills and negotiating skills still need us to research and innovate.Key words: negotiating procedures; negotiating skills; etiquette;culture differences摘要:本文介绍了商务谈判过程中的一些相关技巧。
职场英语 English interview skills q: can you sell yourself in two minutes? go for it. (你能在两分钟內自我推荐吗?大胆试试吧!)a: with my qualifications and experience, i feel i am hardworking, responsible and diligent in any project i undertake. your organization could benefit from my analytical and interpersonal skills.(依我的资格和经历,我觉得我对所从事的每一个工程都很努力、负责、勤勉。
我的分析能力和与人相处的技巧,对贵单位必有价值。
)q:give me a summary of your current job description. (对你目前的工作,能否做个概括的说明。
)a:i have been working as a puter programmer for five years. to be specific, i do system analysis, trouble shooting and provide software support. (我干了五年的电脑程序员。
详细地说,我做系统分析,解决问题以及软件供应方面的支持。
)q:why did you leave your last job?(你为什么离职呢?)a: well, i am hoping to get an offer of a better position. if opportunity knocks, i will take it.(我希望能获得一份更好的工作,如果时机来临,我会抓住。
)a:i feel i have reached the “glass ceiling” in my current job. / i feel there is no opportunity for advancement. (我觉得目前的工作,已经到达顶峰,即沒有升迁时机。
中国某某信息学校学生毕业设计(论文)题目:Skills in Business Begotiation姓名:0000班级、学号:000班、00号系(部) :经济管理系专业:商务英语指导教师:000开题时间:2008-4-10完成时间:2008-11-122009 年11 月12 日目录一、课题(论文)提纲二、内容摘要三、参考文献Skills in Business NegotiationChen HonglingAbstract:With the development of global economic trend, the cooperation between enterprises from different countries hasbacame more closely, and negotiation as a starting point that has a very important role, no matter for the success of business transaction or for the prosperity of market economy, and also it is a very important part of the socio-economic activities. If we want to make the enterprise dedevelop well, we shoud try our best to get most profits in the process of negotiation, that’s the negotiating objectives, while to be a negotiator, we need use proper skills to achieve this objectives, which not only can help us protect own interests, but also can keep the further cooperationship. In pre-ngotaition we should care ahout the information gathering and negotiation attitude to fully prepare for negotiation, and when we negotiation we should flexibly use this skills, such as, asking question skillfully, agressing indirectly, Marathon-style tactics, ect.Key words: skills; business negotiation; goal0.intruduction:As the tendency of the world’s economy globalization become stronger and stronger, cooperation and relationship between countries have become more and more closer. With the ongoing of china opening and reform policy and succeed in entry WTO, the foreign trade have beening devoloped with fly speed. As a center of the trade, business negotiation madea great impaction on operation of enterprise, and also an important part of conducting a foreingn trade. no matter what line or what products, buyer want to import goods they need to negotiate, at the same time, seller want to export goods they need to negotiate. It is the dealing between supplier and customers in order to reach agreement on price, quantity, quality, payment and other terms and conditions of a sale. obviously, it’s very complex and trying process and importanter than what we image, so it’s necessary to have mastery strategies and tactices which is the key to get a transaction.1.International business and business negotiationThere are many international business between countries in this era of economic globalizationa and it refers to any business activity that cross national boundaries. What we exchange not only include products, but also involve fund, technic, information, service, ect. and as we kown that our final purpose to do this business activity is to get a transaction and to get benefits, then how we can do that? all that we need to through business negotiation, no matter what kind of business or transaction if we want to get mutually agreement. As an important and necessary part of international business,business negotiation has a special function, it is an action of different party exchange their inormation in order to get a trasaction and negotiate for important clause of the busines. Through negotiation we will improve the relationships between each other and exchange viewpoint to reach mutual benefit. But the key is how we can solve the negotiation problems, and then we need to use some special negotiation skills to help us.Negotiation skills is the floorboard of the use of matters, measures, strategies and tactices which be adopt by negoators in order to achieve the given target in process of neotiation. It has a direct impact on result of negotiation and related to the interests of the parties and the economic efficiency of enterprises. The proper use of the negotiation skills is an important prerequisite for the success of business negotiations. It was a powerful means to avoid weakness and gain the initiative in the negotiation, also is an effective tool for enterprise to maintain their own interests.Generally, the process of international business negotiation is made up of three different stage(pre-negotiation, negotiation, and post-negtiation), and each state is difined as a specific part of the process and coverall actions and communication by either side pertaining to negotiations made during that part, anyway pre-negotiation and negotiation are particularly important for a successful business and more need to use skills.2.skills in pre-negotiationThe pre-negotiation stage starts from the first contact between the two sides whose interested in doing business with each other is shown from this stage on, both sides begin to understand one’s need and evaluate the benefits of entering into the process of negotiation. This stage more usually important than the formal negotiation in the international business relationship, as if you not prepare well there is no big chance to get you goal, and that needn’t to negotiate. Trust and confidence in each other are for great help, both side now start to form their skills, for face to face negotiation as well as try to foresee and take precaution against possible events to fully prepared before the negotiation, negotiators should have to take the following four aspects into consideration.2.1 Evironmental factorsThe environmental factors refer to politics, religious, belief, legal, system, business, practices, social, customs, financialstate and climate, which will affect the negotiation in a direct or indirect, it may in some way determine the success or failure of the negotiation. So before negotiation you should kown the probable things above that, like when they do business what practices they often use, is there any influence on your transaction that they economic system will caused, what’s word cann’t say when we communicate, what is their religious, which are very important that cann’t look down to aviod taking mistake and make the opponent uncomfortable and leave a bad impression.2.2 Gathering informationNegotiation is a occasion of communicate. If you want to get the initiative during the process of negotiation, you must prepare all information (credit , finance ect. )you may need in advance, and do not forget to reseach and analyze it. Certainly, that not say all informations are able to use, you must make sure that what you get are reliable. Then how to efficient get the useful information has become one of most difficulty for negotiation, and the channel of gathering the information seems to be one of crucial factors to a successful negotiation.2.3 The attitude of negotiationThere are many kinds of negotiation in business activity,we cannot do aways give the same attitude to all negotiation, which we should basis on the important extend of the negotiation content and result.If the negotiation object is very important for company, such as long term cooperation clients, but the content and result not too much important. then you can take the concession attitude to negotiate, that is to say you can satisfied you clients under the situation of no lossing and bad influence, which seems more benefit for further cooperation.If both clients and result are important for the company, you should keep a friendly cooperation attitude and try you best to get win-win situation, may be you can turn the conflict to the third part.But if the client is important, and the result is not important. Well then, if you do not need to consider the opponent, the only what you should to do is try you best to persuade the clients to trust you and get a deal for you desire.2.4 Prepare several negotiation plansIn the begainning what plan the negotiating parties take out are always benefit to themselves, while both side wish to gain more benefits through negotiations, so the results will certainly not the original plan, but the result after consultation,compromise, and modifications by two sides. What’s more, if you not prepare other plans, you have no idea of concession and it is easy to fall into a trap that setted by you opponet. Also after each other argue is often easy get lost in the original willing and at this time you will disorder your thinking even do not kown what’s you purpose, then the best way is to prepare several negotiation plans, first come up with the most advantageous proposal, if no agreement, come up with the second, like that come up again.3.Skills in negotiationAt this stage both sides can face to face communicate, and negotiate for price, quality, quantity, terms of payment and shippment ect. And also the place where is the conllision and dissension appear, because there is benefits or profits they want to argue, however negotiation’s direct aim is to get an agreement both sides satisfied, so they need to cooperation in spite of the fact that each side may view the situation in its own way. On the other hand, as it direct effect the end of the negotiation, so we should take more care of it and use some skills.3.1 Build a harmonious atmosphereThat would be better if you choose the topic on the itemsof commen interest for initial discussion such as sport ,tasted food ect, and show the happy experience, and in this busy moder people have not enough time to relax, those will let both enjoy this moment not just for the tasks to get benefit. Besides, you can express the wish of cooperation, in this case to give a subconscious cooperation impression to counterworker, can also be of interest to the other side to provide some business information, or for some very important issues are not simple to explore, if reach a consensus between the two sides of the heart that will occurs wonderful changes.3.2 Ask the question skillfullyAsk the question skillfully is a key for a negotiation success or failure, through ask question you will not only gain the information which peacetime can not get, but also will help you to confirm the judgement made before. Exporters should ask question on on-limits way (reply not use “yes”or “no”) to kown the impoters’demand, since this question can made the impoters speak their demand freely. For instance , “Can you tell me more about your company?”or “What is your opinion about our proposal?”. During this process, we have to note the answer that might be use later, after offer, theimporter always will ask “Cannot you do better than that?”, for this you don’t need to make a concession, but should responded by asking “What is meant by better?”or “Better than what?”, this question will lead the the importer explain where they were not satisfied. If the opponent use fuzzy world answer you asked, we can not accept but need require them make a specific answer, that is say that you can ask each in a row until know the circs completely. It is noteworthy that you should get the permit before you ask, especially In the early stages of negotiations. It has two advantages, First, if the other party agree to our questions, it will be more cooperative in answering questions; Second, if the other answer is “Yes”, this positive response will create a positive atmosphere for negotiations and bring a good start.3.3 Vague languageThe use of vague language has a lot of flexiblity to put out the information vague, avoid over-determined. For example, “I am afraid that the proposal you put forward just now is not too much you presentation makes me feel a little too—you kown what I mean”, “is not too much, you kown what I mean”all this are vague language, it has various meaning and no clear boundaries, so that they can neatly understand and nobig possibility to lead the negotiation get into deadlock.What’s more, it also will cost less to pass enough information to make right adjustments. We can use this vague word, such as, if perhaps, maybe, seem, as if, as far as I can tell, I’m afraid, it is said, sort of to some extent, ect. this word can help us get through the situation of predicament, make the nogotiation go smoothly, may be sometimes it has a mean of refuse, but it is not a undue hurt to the others’heart.3.4 Curve attackSun Tzu said, “in-line as straight”. Crowe Davis who is a General also said, “a shortcut to reach the goal is the most tortuous road”. It can be seen that if we want to success we should go ahead roundabout, otherwise, directly toward the target would lead to the other side of the alert and confrontation, and we should to seize the initiative by guide other’s thinking, for example, by the way of asking questions, let them say the answer you want to hear on a voluntary basis, On the contrary, the more you eager to reach the goals, the more likely to expose you intentions, instand been imposed by the other party.3.5 Silent and sound moderateNegotiations is not only the language of communication,but also acts of communication, you show something out always what you think in you heart. Body language, posture, etc., as linguistic forms, but also deliver a variety of information. Business negotiation sometimes need negotiators have a glib tongue, sometimes need keep silent, as said silence is golden. seeing from the linguistic standpoint, the silence is also a language, or a nod or shake their heads, or shrugging waved, or dumb. Just right of silence is not only a language arts, and sometimes even can do it “silence outweighs noise this time”to reach a higher realm of language arts. All this require the negotiators grasp the principle of moderate degree which is mainly manifested in degree of listening, intensity, depth.First of all, we must pay an attention to the acceptable level for listener. Good at listen better than who can say, so when we express our idea we would infiltrate some satisfied words into your sentence or some terms close to their conditions, then listeners are inclined to listen, and listen carefully, and also necessary to leave some suspense and stimulate other’s interest in language surprisingly, otherwise the listener will not keep up with the idea of the negotiations, can not touch the pulse of the negotiations, no agreement isreached yet.Followed by the intensity, that refers the strength of talking or the edge of using word in the negotiations. Strong represent the performance of powerful voice but not high-throat big voice, weak represent the performance of suitable and gentle voice. In this way, the tone sounds cadenced, and also make the emotional of content more colorful.Last, the depth, it refers to language and content in a comprehensive and deep level. The depth of flexible changes when we discuss can reflect different intention. Only the length of the lacking depth is too generalitity, no practical significance .3.6 Give tit for tatIn business negotiations, we often found some intractable people, such as “stingy person”, they tend to quote very high, and then refused to make concessions in a very long time, if you can not contain youself to make concessions, they will try to force you to make one and another concession. American psychologists who did some tests for such kind of people, let them respectively negotiate with the different rivals who make different degree concessions. The result show that the bestway to cope with this intractable emulants is tooth for a tooth and tit for tat, and also make ourself be a intractable people at the same time. However,it is important to note that we do this not the goal but a means to achieve, so it also need use proper.3.7 Use humor wordWhen we communicate with our clients, humor language can make serious and nervous atmosphere more easy to accept, it can suddenly become active again, even if in the war of words of arguments and fierce competitive bargaining. Humor also can be benefit to refute fallacies, and persuade the others to trust you. It can be said that the major functions of humor is to creat a good atmosphere for negotiation, and expressing emotion. So that negotiators will have a psychological enjoying and be glad to improve the efficiency of the negotiations. For example, I’m of the opinion that our meeting is fruitful but there is only one point that I feel disappointed (pause) is that there is no single issue at all that needs debating between us. In fact, in business negotiations, the humor reflects the elegance of negotiators, and who has a higher cultural cultivation and strong ability to control the language.3.8 Marathon-style tacticsIt refers that you should let them feel physical tired, then lead a slack spirit and a reduced enthusiasm for work, so we will be able to take the opportunity to achieve our goals. Specific practices are summarized as follows, first, in the early start of negotiations in international business, you should arrange a number of fun activities for opponent. For instance, first you can take them climb mountain, then visit some view, once more to have a dinner, after go to showplace. I believe that few people can brace this journey, to they surprise next day we notice the bargaining will hold immdiately. Second, in this process we can repeat one or several issues two or three times, let them feel weary and will easy to make mistakes unconsciously, and what we should do is to record the mistake and some favorable information. Anyway, this tactic only always be use for the aggressive and irritable negotiators, psychological studies have shown that this kind of people often lack patience and endurance, once the momentum has been strangled, self-confidence will be lost and soon defeated. While we want be care of using this tactic, it is too easy to discover our purpose and lead the other sides’uncomfortable.3.9 Emotion proddingEmotion prodding mostly depend on get other’s mercy by show their weakness, say some mourning language in order to achieve cooperation. This is strategy is to use emotional assault, by one special event to trigger the common feeling in peoples’heart and burst it out to creat an atmosphere, some negotiation group even engage people who are good at this poor-mouth skill to help them. Meanwhile that is a extreme strategy and only just be accepted by kindly and easy be moved opponents, for that not easy taking opponents there is no really effect.4.The problem and settlement leave behind negotiationThe end of negotiation do not mean a transaction have completed, there many works in post-negotiation, and it is also important for a business, we can not relax our mind.Athough there are some skills I introduced, that is not say if you use that you will succeed in negotiation. Negotiation is very complicated subject and determined by many factors, not just only need proper use skills, and the negotiators’qualities we cann’t look down, good representatives can make the negotiation more easy to success, actually they must have the following basic qualities, shrewdness, resourcefulness,endureance, adaptability, gregariousness, the ablity to articulate, also require the negotiators are very professional who have a wide variety of technical and ethical skills, another important request that all negotiators must preserve their solidarity, and responsible for their company when acting on its behalf.Negotiators also must fully understand that negotiation should be mutually benefit, and is based on the two sides(or multiple) to seek commen interests. In this process, each parties are eager to meet the needs of their direct and in direct, but must take other’s need into account at the same time, because it is the only way to ultimate success of the negotiation. Mutual benefit is that each parties should identify own needs first, and then explore other’s need and then work together to to find the condition and feasible approach that will meet both sides’need. In the negotiation, both sides have to fight for their own interests to maximize the relationship of confrontation, but also there has impotant relation of cooperation.5.ConclusionUnder a condition of the open economic system, manyenterprises are in the process of opening international marketing, business negotiators mastered a variety of international business negotiation skills, and flexible to use, companies will be able to success during negotiate with each other’s business, then allowing companies to in a highly competitive market and rapid development.References:[1]姜利军;彭江.商务谈判[M].北京:中国物质出版社,1988:12[2]刘园. 国际商务谈判[M].北京:对外经济贸易大学出版社,1999:1[3]建修.商务谈判36计[M].北京:当代中国出版社,2002:11[4]乔淑英;王爱晶等.商务谈判[M ].北京:北京师范大学出版社,2007:2[5]潘肖珏;谢承志.商务谈判与沟通技巧[M].上海:复旦大学出版社,200:8[6]叶柏廷.决战谈判桌[M].内蒙古:内蒙古文化出版社,1997:2[7]仇志荣.对外商务谈判中的问题与对策[M].北京:中国经济出版社,1994:8。
职场英语 Skills in Business Negotiation Entering into the 21st century, the economical express of china has been developed dramatically and driven into the roadway of canonical marketing economy; business negotiation had been to the leading actor in the social economical activities and bee the bridge of business relation between personal and enterprise. in the circumstance, do you feel that someone is continually taking advantage of you? do you seem to have to fight your corner aggressively, or ally with others, to win the resources you need? or do you struggle to get what you want from people whose help you need, but over whom you have little direct authority? if so, business negotiation is really necessary, the skills are earnestly needed. that is why i start this paper and be dedicated to show you some skills.ⅱ。
课程论文Negotiation Skills谈判技巧班级学号姓名2011 年 6 月30 日The skills in English business negotiationsAuthor: Wang Cai HongAbstractBusiness negotiation, it is to point to the negotiations both sides to achieve a certain goods or services to the deal, many kind of trading conditions for consultation activities. With the development of market economy, the concept of goods in expanding is extension, it also includes not only the physical labor of all products, also includes the capital, technology, information, and service. Therefore, business negotiation is to point to all the discussion about commodity, such as commodity supply and demand negotiations, technology import and transfer negotiations, investment negotiations.Along with the development of economic globalization, China's international trade is becoming more and more developed. International trade business negotiation is unavoidable, so we must understand the culture of merchant of various countries to discuss international business negotiation, analysis the process of international business negotiation and the negotiation skills of merchants all over the world, enhance the competitiveness of Chinese merchants in international business.Key words: Business negotiation; Negotiation skills; Negotiation styles商务英语谈判技巧摘要商务谈判,是指谈判双方为实现某种商品或劳务的交易,对多种交易条件进行的磋商活动。
随着市场经济的发展,商品概念的外延也在扩大,它不仅包括一切有形的劳动产品,还包括资金、技术、信息、服务等。
因此,商务谈判是指一切商品形态的交易恰谈,如商品供求谈判、技术引进与转让谈判、投资谈判等。
随着经济全球化的发展,我国的国际贸易也越来越发达。
国际贸易中的商务谈判在所难免,所以必须懂得各国商人的文化来探讨国际商务谈判,分析国际商务谈判过程、世界各国商人的谈判风格,增强中国商人在国际贸易中的竞争力。
关键词:商务谈判,谈判技巧,谈判风格Business English negotiations pragmaticstrategy use1 prefaceA foreign business negotiator should familiar with talk principles, not only to relevant laws and business operations, but to grasp some negotiation skills and be proficient in use of some pragmatic strategy, namely the flexibility of linguistic expression, means and skills to achieve the desired negotiations aims.Business negotiation is a complicated process about problem solving and reaching an agreement. Negotiators’ words can be various according to different object and use the language strategy according to the different people. In business negotiation process, successful pragmatic strategy will undoubtedly play a positive role. This paper discusses the use of business English negotiations pragmatic strategy.Intercultural business negotiation is the various countries and regions of the people in order to achieve the goals that trade mutual consultation activities. Because English is the official language of the European and American countries, so business negotiation language most times are use of English .The negotiations involving the English skills about asked question, a careful study of the characteristics and principles, negotiations properly by using English skills, is the important factor of negotiations success.2English negotiation skills2.1 Business negotiation preparationsBusiness negotiation preparations is also a part of the business negotiation skills, it often can have an unexpected effects to each other. Before negotiations, make a fullyinvestigation of each other, analysis the disadvantages and advantages of them. Analysis what kind of problem can be discussed, and what is not need be negotiated. Also you should analysis what kind of problem is the most important to them. Also want to analysis our own situations.Suppose we will negotiate with a big company’ manager, , first of all we should ask some questions, then lists a question sheet, questions to ask all prior to think well, otherwise the effect of negotiation will be discounted.2.2 Good at listening to, do speak less and listen moreBusiness negotiation is actually a kind of dialogue, in this dialogue, the two sides expounded his situation, state the own point of view, listen to each other proposal, offer, and do the proposal, also offer, mutual concessions, and finally to reach an agreement. Successful negotiators use more than 50% of the time.They listen to, side to side, analysis, and to keep the other side puts forward problems, to ensure the correct understanding of each other completely. Concrete is, to try to encourage each other, “P lease? Go on.” “Yes” And ask problem make the other side talk about their situation. If understand the other's idea you can say, “I know what you mean”. If you agreed you can say, “that is a good idea” .If y ou will agree with some condition you will say for example,“ We accept your proposal , on the Condition that you order 30000uni t s .”2.3 Questions skillsQuestions skills are very important. Through questions we can not only obtain some information that we can not get usually, but can confirm our previous judgment. Exporters application open questions (namely reply is not "yes" or "no", but need special problem ofinterpretation) to understand the importer's need, because this kind of problem can make importers free shared their needs .For example, “Can you tell me more about your company”and “What do you think of our proposal”.We should note the key answer of the foreign merchants for future use. For example, impor ters often ask “Can not you do better than that? ”To this question, we don't concede .We should ask what is meant better, or better than what?We can continue to ask questions until fully understand competitors offer. Then, we can tell them our offer is different, in fact, the better than other competitors.If the other party refuses to our conditions, we can change another other conditions constitute a new conditions to the other questions, make the new offer. The other side also available to our counter-offer conditions of questions. Both sides to continue consultations, each other to make any concession, find the important thing in common until.2.4 Implied and tactfulSome words in business negotiation although correctly, but the other side can not accepted, the words can't achieve a good result. Implied euphemism pragmatic strategy emphasizes "words are end but the meaning is endless, and the spare meaning is all at the silence", let a person comprehend string by implication.For example: I agree with most of what you said. Illocutionary is, there is something in what you said that I can not agree with. This is a euphemism negative strategy. Be like again, you should have put forward this move earlier. Its implied one mean of criticism: You should not change the program so late. Under the environment of business negotiations, we can use this tragedy in many circumstances.If encounter a confidential or recessive should not be the truth, meet some ax-grinders not friendly words and deeds or activities such as unfavorable straight when Chen occasions,we can use implied euphemism strategy indirectly expression. This can avoid positive conflict, manufacturing and friendly atmosphere.To make them believe that it was his point of view. In this case, the negotiation rivals have respected feeling, he would think against this plan is against his own, and easy to reach a consensus, get negotiations succeed.2.5 Flexible, Flexibility and combining principleBusiness negotiation process often to meet some unexpected embarrassing things that need negotiator has flexible, requirements, and the ability of language strain associated emergency means, cleverly out of difficulties. Sometimes can't give each other a definite answer, but not a negative, then the negotiations have room to shift will have to avoid explicitly reply. When met his match force you to make a choice, if you said: "let me think about it," and so on, the language will be think lack definite view, thus at a disadvantage in psychology. This moment you can tell them politely, I ' m afraid I can’t give you a definite reply now” .or I j us t need some time t o think it over.Flexibility and principle is involved in language effect and convey the original intention in the two aspects. Lack of flexibility will affect expressing effect, and won't flexible then often make an impasse in negotiations. To different countries and different negotiation opponent, constantly adjust themselves, adhere to the unity of the principle and flexibility. For example, in the negotiations with the European and American countries businessman, if there are different views, you had better be honest hand don't beat around the bush.Negotiation process often to meet some unexpected that embarrassing negotiator has flexible, requirements, and the ability of language strain associated emergency means, cleverly out of difficulties. When met his match to force you to make a choice, you immediately if said: "let me think about it," and so on, the language will make the person think lack definite view, thus in psychology at a disadvantage.2.6 Fuzzy pragmatic strategyFuzzy pragmatic strategy in business negotiations of apply make the language has very big flexibility, the output information intuitive. Avoid too sure. Let negotiator freely. Avoid an impasse in negotiations, leaving the necessary room for practice: I am afraid that the proposal you put forward just now isn't up too much Your presentation makes me feel a little too—you know what I mean. The above isn't up too much you know what I mean Are fuzzy language, meaning is very wide, not clear boundaries. Let people flexibly to understand.Fuzziness pragmatic strategy can use less price transfer enough information, and to the complex things make efficient judgment and processing. For example, Our business policy is very clear and our enterprise credit is also known to all. Negotiators under the conditions at the time don't do positive answer to questions. Avoid unfavorable situation on this issue, get rid of entanglement with each other.Another fuzzy pragmatic strategy still can rise to render role. Win them from psychological victory. I\'m sure you will find our price most favorable. Elsewhere prices for hard ware have gone up tremendously in recent years. Our prices haven\'t changed much.In business negotiations, the negotiators through the posture, gestures, the look, face expression of the vocal organs to express silent language, which often play an important role in the negotiation process. In some special environment, sometimes need silence, proper silence can get the result that can not expect.2.7 Humorous pragmatic strategiesIn business negotiation's pragmatic behavior, his facetious language can make serioustensions become easy to accept. Make negotiation atmosphere warmed up immediately. Even in the crossfire argument and fierce competition in the bargain. Humorous words can also extremely beneficial disproved fallacy, and used to distinguish what is right and what is wrong, to persuade each other.We can say that humorous pragmatic functions to create a good atmosphere, transfer negotiations feelings, make negotiators in psychological got enjoyment. Improve the efficiency of the negotiations. Make complex negotiation activities in the pleasant atmosphere smoothly. I\'m of the opinion that our meeting is fruitful.But there is only one point that I feel disappointed .What I feel disappointed is that there is no single issue at all that needs debating between us. In fact, in business negotiations, humorous pragmatic strategies reflect the negotiator elegant, with high culture and strong ability of language freely.2.8 break a stalemate in negotiations2.8.1 beyond disputeMany business negotiation, the two sides in the main aspects share common interests in specific problems, but there exist some differences and be not willing to concede, if the party can put forward a negotiating the objective principle beyond the parties, it may be considered fair, practical, easy to be accepted by everybody, however this principle is not necessarily the most appropriate, but because there is no better replace scheme hence may be adopted this strategy could effectively break deadlock and lose no time to safeguard the interests of both parties.In business negotiations, the language better do it targeted specific. Fuzzy, bothersome language can make the doubts, the antipathy to party, reduce your authority, become the obstacle negotiation.2.8.2 honestyToday's international business increasingly built on the basis of interpersonal relationship between people are always willing to and his familiar and the trust of people doing business, to get the main way of trust is be honest in gridlock, if talks negotiator can from the perspective of the other side in negotiations with the consideration question, be honest, each opponent will have more understanding, this to eliminate misunderstanding and differences, find more common ground, construct a mutually acceptable solution, can have positive role as long as both sides can put yourself in standing in their shoes thinking, problem analysis, definitely can get more break deadlock train of thought.Negotiation behavior is a process of seeking cooperation with each other. Sitting at the negotiating table, consultation, both sides need a sincerity and should be or negotiation behavior was not necessary may not happen. According to Bloomberg, and Neil Aaron of Maslow's theory, the negotiations aim is to belong to the needs of the self-fulfilling; it is based on meet the lower level need premise, and achieved.Therefore, as the hospitality of the host, find a place for the comfortable and safe environment of the talks, an exchange greetings, private feeling friendly exchanges, the negotiation process temperature, modesty, let all should be sincere.2.8.3 extracted the firewood from under the cauldronThis is a risky strategy, it is to point to in the negotiations stalled interested in cooperation conditions when absolutes, and made it clear that he has no retreat, hope the other can concessions, otherwise would accept the end of talks broke down.Use this strategy is the premise of the gap of interests requires no more than reasonable limit, the other party may be settling, very reluctantly give part of the expected benefits. Therefore, this strategy not easily could be used but when an impasse in negotiations and really do, this is often the last alternative strategies.商务英语谈判课程论文第 8 页2.9 Make a conclusionFinally, in order to ensure the smooth communication another method is to do a brief summary before the end of the negotiation, put up to now the agreement repeat and demand the other party to be recognized. Summary must be practical and realistic, expressions, must be properly, or the other party will feel suspicious, be allowed to summary, already talk about good questions and heavy to talk timesMaster intercultural business negotiation skills for English is very important, it not only negotiators are directly related to the success or failure of negotiation, still can make business negotiator in foreign economic relations will often receive get twice the result with half the efficacy. Hope that readers can master the skills, through in the negotiations active, to obtain satisfactory results.3. SummaryBusiness negotiation's content involves negotiations profits of both parties, the result of the negotiation may produce larger impact on both sides, parties’ business development Therefore, negotiators should grasp of positive role pragmatic strategy in English business negotiations as far as possible, with the purpose of smoothing to negotiations.8商务英语谈判课程论文Bibliography[1]宫捷.现代商务谈判[M].青岛:青岛出版社.2001.[2] Rick , Neil. Friedman, Lawrence. Big future cooperation and competition.[M].Beijing: economic management press. 1999.。