核心问题
企业“能做什么”、“拟做什么”、“如何做”
核心内容
外部环境分析——识别机会挑战 内部条件分析——确定目标使命 业务选择发展——培育竞争优势
思考范畴
总体、长远、持续
Prof. Wei Jiang Stra. Mgt 3
1.2 课程目标
大处着眼
• 管理学知识系统整合起来考虑战略问题，能把 市场营销、人力资源、生产运作和研究开发等 职能战略与企业总体战略结合起来系统分析。 结合企业内外部环境，从长远发展高度概括、 总结，提出可操作性思路； 系统规划持续竞争优势和核心竞争能力。
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1.8 Strategic management
Large firms vs. Small firms • Culture & Orthodox • Resource vs. Scope/span • Managerial styles vs. Industry • Employer vs employee • Manager vs subordinate • Headquarter vs. Subsidiary • National vs. MNCs • …...
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Chapter 2 Framing Strategic Management
Prof. Wei Jiang Stra. Mgt
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总体要求
• 战略管理课程体系有总体认识； • 理解战略管理本质和基本问题； • 建立解决问题整体思路框架; • 明确该思路框架的假设前提.
overall purpose and scope of the organization to meet the expectations of owners or major stakeholders and add value to the different parts of the enterprise. • Level 2: Strategic business strategy is about how to compete successfully in a particular market • Level 3: operational strategies are concerned with how the component parts of the organization in terms of resources, processes, people and their skills effectively deliver the corporate- and business-level strategies direction
