gjswja9高级商务英语阅读
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本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==商务英语考试高级阅读真题及答案分析PART TWOQuestions9– 14Read the text taken from an article about the development of international managersChoose the best sentence from the opposite page to fill each of the gaps .For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .Do not use any letter more than once .There is an example at the beginning .(0)Se arch for the “ worldly –wise” company executivesThe quest for international managers is underway in virtually every industrialized economy , the search has been made urgent by the globalization of world markets and the growth in crossborder mergers and acquisitions. (0) Many firms report being so stretched that they simply do not have enough of the high-quality people they require to lead their their global expansion.Other companies are having difficulties releasing experienced people from existing operations in order to lead new international ventures. There are indications that a shorftage of internationally skilled people may be an important constraint on firms’international ambitions. (9) However, identifying the need for international managers is easier than developing them.So what makes an international manager? Paul Evans, a professor at INSEAD, the European business school, does not believe that any particular nationality produces a more international manager. Neither does he believe that it’s a matter of having the ability to copewith a lifestyle that involves working in Madrid one day, London the next and Berlin the day after. (10) Rather, he believes that the secret of being a good international manger is being comfortable with managing diversity.Ford of Europe, which has encouraged the development of international managers for more than 20 years, says that its managers are globally-minded before they become global operators. (11) a car that you buy in the UK, for example, is going to be the same car that sells in Germany, Finland and Portugal, so the people who are involved in the car’s development have to be aware of the market requirements in all those different countries.Generally, it seems that the only effective way to develop international skills and perspectives is through direct international experience. (12) Such experiences open people’s minds to the fact that things are done differently lese where and encourages them to think in a wilder context..Formulating effecti ve strategies for developing a company’s management resource is a demanding exercise, with conflicting issues to be solved (13) Another dilemma is whether to use local managers or expatriates.The recruitment and development of effective international managers requires considerable financial resources and can be hard to justify at budget meetings. (14) however , without them, companies will continue to find their expansion plans frustrated by a lack of internationally effective managers.A from the moment they join the company, employees are faced with having to think internationallyB This can be through involvement in international task forces or through living and working abroad.C Should , for example, only an elite few receive international experience in preparation for top jobs or should it be offered to a wider group?D these problems mean that developing managers who think and operate globally is absolutely vital for companies operating in foreign markets.。
2019年高级商务英语阅读习题(2)1) 政府出资1亿美元用于农村地区再生能源的开发和利用。
The government has allocated $ 0.1 billion to the development and utilization of renewable energy in rural areas. 。
2) 开发西部不能以破坏环境为代价,因此政府一直走经济开发建设和生态环境保护并进的可持续发展之路。
We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.3) 作为一个负责任的大国,中国将严格遵守世贸组织的规则,履行我们所做的承诺。
As a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.4) 中国粮食生产的快速增长主要是由于中国政府在农村实施的一系列改革措施,如较大幅度提高粮食收购价格等.The rapid growth in Chinas grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5) 在全球化中,不是所有的国家都在平等竞争,一些发展中国家有时不得不遵守一些市场规则,甚至答应一些政府的不公平要求。
第1 课主课文译文新长征“中国制造”这个标记很久以前就不新鲜了,它贴在鞋子上、玩具上、服装上,以及为跨国公司制造的其他商品上,世界各地到处可见。
现在真正新鲜的是以中国品牌出售的中国制造的商品。
目前中国只有为数不多的几家公司拥有足够的财力和管理知识来打造国际名牌;其余的绝大多数公司还在为在国内获得知名度而努力奋斗着。
但是正在海外市场上试水的各大先锋公司,很有可能把事情做大。
一些人认为,在创业精神饱满的本地管理层的协助下,或者在一些想在其产品系列里添加新产品的外国公司的协助下,中国商品在极具竞争力的价格的基础上,若把卖点放在产品质量和异国情调上,那末10 年之内,中国品牌将一个一个地走向全球。
总部在香港的广告公司中国精信(Grey China)的执行董事陈一木丹(Viveca Chan)说:“如果世界上只有一个国家具备创立全球品牌的潜力,那么这个国家就是中国。
”短期之内,中国商品最有希望打入国际市场的当属中草药和特色食品,当然也包括那些体现中国浪漫并具有异国情调的产品,例如化妆品、时装和音乐作品。
中国总部设在上海的泰勒·娜尔森·索福瑞(Taylor Nelson Sofres)市场调研公司的中国区总经理Kevin Tan 说:“与中国相联系的神秘色彩还有许多。
化妆品是种靠形象推销的产品,假如你要做化妆品,你会一下子就发现,中国化妆品来头不小。
”努力走向世界的中国品牌还有一些领导时尚潮头的饮料和啤酒品牌,也包括家用电器等具有品牌潜力的产品,它们都能以竞争性的价格提供高品质的产品。
这些中国品牌中的一部分,最终将会通过合资、兼并和收购的途径走向国际市场。
而对于合资双方中的外国投资者来说,这些品牌则将成为他们更快地进入中国消费市场和销售渠道的载体,同时这些中国品牌也能进一步充实国外投资者在国际市场上已经确立的优质品牌的阵营。
整个20 世纪90 年代,“中国品牌”这个概念一直在发育着,而目前在国内受到的重视更大了。
高级阅读分类模拟题阅读2PART ONEQuestions 1-8•Look at the statements below and the reports about five different companies on the opposite page from an article.•Which extract (A, B, C,D orE. does each statement(l-8) refer to ?•For each statement (1-8), make one letter (A, B, C,D orE. on your Answer Sheet.•You will need to use some of these letters more than once.A.Following the company's poor annual results in November, the share price plunged and has since remained around 200p. Analysts now believe that the company is seriously undervalued by the stock market. The company' s biggest problems were in Germany and France last year where supply outstripped demand, leading to a 20 million loss for the year. However, the company has recently appointed a new chairman who has a first-rate track record of reviving failing companies. It is believed that he will be successfulin turning round the company's fortunes.B.Analysts are impressed with the company's recent performance. In the last six months, it has managed to increase prices by 3 per cent without adversely affectingsales . In such a low-margin, high-sales sector, this ought to translate directly into increased profits. The company's recent sale of its packaging division has eliminatedall its debts. Shares have risen in the past month from 80p to lOOp. Despite these promising. Signs, it must be remembered that the company is trading in an extremely volatile market.C.For some weeks, there has been widespread expectation that the company will announce the sale of its troubled newspaper-and-magazine distribution arm. Speculation came to an end when this was firmly ruled out as a possibility at the annual general meeting last week. Profits from this division were down from 13 million to 8 million. However, this drop was more than offset by an improvement in the company's retail division, which has taken the innovative step of opening stores in places such ashospitals and colleges. Profits in this division rose fromD.The company has had steady growth prospects since it opened four more upmarket hotels and several health and fitness clubs . This move has come at a time when the market is particularly buoyant. There were rumors that the company might become thesubj ect of a takeover bid by one of the large American corporations. However, this has not materialized, and it now seems unlikely that any such bids will be made in the immediate future. This is expected to lead toE.The company has always been popular with shareholders as, for the past ten years, it has consistently provided them with above average returns . Profits for the firsthalf of the year were up by 15 per cent. Development profits from some 30 projectsaround the country will provide a balanced stream of earnings in the second half of the year. Given this, and the sale of a loss-making division in Bradford, pre-tax profit forecasts have been increased to 21 million and1> This company has expanded at a time of high demand.2、Good results in one part of this company made up for disappointing results in another part.3、It is difficult to predict future prospects for the kind of products this company sells.4、Profits for this company are likely to be different from those that were earlier predicted.5、This company produced more goods than were needed for certain markets .6、This company has denied rumors about its future plans.7、 A recovery in this company's financial position is expected.8、This company is likely to benefit from charging more for its products .PART TWOQuestions 9-14• Read this text taken from the results of a survey on employees' priorities at work in theUK.•Choose the best sentence from the opposite page to fill each of the gaps•For each gap (9-14), mark one letter (A-H) on your Answer Sheet.•Do not use any letter more than once.WHAT EMPLOYEES SAY THEY WANTEmployees say one thing and do another, a recent UK-based report claims. 15 H Addressing these problems is especially important when there are skills shortages, and companies are trying hard to retain the workers they have. According to the report, there is a consistent discrepancy between what really attracts staff and keeps them, and what they say are priorities.The report found that, although there are differences in preferences, depending on age, home country and gender, all age groups say they rate the work/life balance as an extremely important consideration for staying with their particular company. 9 This is followed by job security and financial rewards.However, despite their proclamations about wanting a work/life balance, it was established that this does not have a positive effect on retention for any subgroup. Similarly, people profess to identify more closely with a company which has a clear strategy for success, but in fact that does not result in improved retention either. 10 Another finding was that it is the high-flyers in a company who are most likely to be ungrateful and leave. This is despite the fact that they are more likely to attract fast-track promotion, career development, training and financial rewards, which should be the glue to keep them loyal. 11All this makes life difficult for managers . 12 This is because they have to spend as much time creating an employment brand that attracts the best talent as they do in creating a consumer brand that builds customer loyalty.That is all the more important for major companies z who, increasingly these days z are no longer viewed as the employer of choice by top graduates. 13 This involves both corporate attitudes and individual encouragement. At corporate level, there is a need for a clear and convincing strategy for the business z and an innovative environment low in bureaucracy. One level down from that, there should be tasks that interest and challenge employees, and sharpen their skills . At individual level, profit-related bonuses go clown well. 14Above all, companies should remember that since the requirements are different for the young, middle-aged and elderly, as well as for men and women, the package has to be enticing to the right target age and gender.A Top executives find that they can no longer delegate personnel matters .B That is possibly because they are most likely to find other jobs.C What the report did conclude though, was that money, especially performance-related pay, does increase commitment, as do share options and profit-sharing.D In addition, companies need to motivate key people with appropriate recognition and by giving them what they actually want, rather than just relying on an attractive basic salary, which can easily be matched by any other employer.E Moreover, when it comes to choosing a job, women rate it even more highly than men.F As a result, the report concludes that focusing on the top performers can be counterproductive because it can cause underdevelopment, underuti1ization and demotivation of the rest of the workforce.G The report reckons that in order to change this situation, a two-stage policy is required.H This will come as no surprise to anyone involved with market research, but it is causing problems for employers trying to recruit staff.PART THREEQuestions 15-20•Read the following article about James Linton, CEO of RoCom, and the questions on the opposite page.•For each question (15-20) mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.In the world of big business z James Linton is precocious in the extreme. Just two years into the job of reviving one of the most illustrious names in retail finance, RoCom, he has found himself a key player in one of the richest and certainly mostaudacious deals in the industry: PTL's takeover of RoCom.PI' L is paying 25 a share for RoCom - approximately 40 percent more than the market value of the shares - and its offer document boasted that 'PTL attaches great importance to key employees having appropriate, performance-related remuneration' . Initially wary about the takeover, Linton has now negotiated a hands-off agreement with PTL, which confirms its intention to leave him very much to his own devices to continue building the business . All this and he will not turn 38 for another fortnight!Although Linton is credited with turning RoCom around, this is more a matter of work in progress than actual achievement. Yet he does seem to have instituted the biggest top-level shake-up in its near 70-year history, promoted some big-hitters amongst key staff and transformed RoCom's way of doing business.Linton has z however, warned that the takeover is by no means a guarantee of future success; indeed, deteriorating market conditions suggest that the way forward will be anything but smooth. Linton recently ventured the hypothesis that being shareholder-owned had, in recent years z helped the business focus and argued that the sector ' s experience of rival takeovers was not encouraging.Indeed, the recently reported performance of rival organizations such as Maften Limited has not promoted the notion that big corporations are happy homes for experienced staff and managers such as LintonIt may have been his ideas about independence that made Linton address RoCom's 900 staff on the day the takeover was announced, rather than doing high-profile media interviews on what was immediately seen as a fantastic deal for share-holders. He is acutely aware of the business is to succeed, something which is not lost on them. This is not a management-school dictum. It is a genuine belief that every member of staff has contributed to the firm and enabled it to net 1.9 billion from PTL. Other CEOs say he is arrogant, but this probably reflects the fact that Linton may f ind talking to them difficult He is also ferociously intelligent, and, while in others this could appear intimidating, in Linton it awakes further admiration amongst loyal employees . They clearly do not feel they have to grovel in front of this mastermind, and claim that although he ' s incredibly dedicated to his work, he has an affable manner.Linton boasts that staff turnover rates at RoCom have remained low for the industry, at about 12 percent since he took over as CEO two years ago.'People have a real affection for RoCom, and that runs right through the office here. They all want us to be number one, ' he says . He is aware of the possibility that the collegiate ethos he has worked so hard to create, the meritocracy on which he thinks much of RoCom's success depends z could be destroyed if PTL is too heavy-handed. He will need all his skills to keep RoCom on course, particularly when attention has immediately focused on the possibility that Susan Marshall, its respected investment chief, might be the first casualty of the takeover. Whatever the future holds for RoCom, we are certain to go on hearing a lot more of James Linton.15、What is PTL doing, according to the second paragraph?A allowing Linton to run RoCom in the way he wishes toB purchasing almost half of the RoCom shares on offerC giving all RoCom staff regular bonuses to promote motivationD drawing up new employment contracts for RoCom employees16、What do we learn about Linton' s work at RoCom in the third paragraph? A He hasachieved more than anyone in RoCom's history.B He has widened the range of RoCom's business activities.17、 18、 19、 20、C D A B C D A B C D A B C D A B C DHe has taken on a number of new employees.He has made changes to senior management.What does Linton say about RoCom in the fourth paragraph?The company is likely to face difficult times.The company has lost a number of experienced staff.The company is expecting to report encouraging results shortly.The company needs to change its focus to remain competitive.Which of the following is said about Linton's management style?He involves others in the decision-making process.His staff find him approachable.He expects his staff to work as hard as he does.His style differs from that of other CEOs.How does Linton feel about the takeover, according to the sixth paragraph?pleased that staff turnover finally started to fall two years ago afraid that he will lose his job to Susan Marshall worried that the company culture might change happy that employees have been so supportive of his work Which of the following would be the best title for the article?The Linton way of getting the best from staff A thin line between success andfailure for James Linton James Linton - a man who will go far How a good idea went wrong for James LintonPART FOURQuestions 21-30• Read the extract below from a book about corporate planning. • Choose the correct word to fill each gap from A, B, C or D on the opposite page. • For each question (21-30), mark one letter (A, B, C orD. on your Answer Sheet.WHAT IS CORPORATE PLANNING? 'Corporate planning may be described as the careful and systematic taking of strategic decisions. In contrast to a short-term plan like a budget, a corporate plan is concerned with taking a long-term 21 of future deve 1 opments and with designing a strategy so that the organization can achieve its chosen objectives. Many large companies now recognize the importance of 22 a formal approach to developing a corporate plan. They prepare ' scenarios ' or forecasts of future deve 1 opments in the 23 in which they wish to operate, in order to examine whether decisions taken in the present will result in success in the future. In recent years z companies have been developing more sophisticated 24 - with which to analyze the risks involved in such decisions. 25 for example, anoil company deciding if it should invest in a newref inery. Faced with this decision, involving the 26 of millions of pounds on something which might have a life of 15 years or more, the company must have a sound basis for its decision. In this case, it needs to know whether it can be 27 of a market for the extra volume of its refined products, and it needs to know whether they can be produced profitably. In addition, it is necessary to study the 28 Of crude oil and other supplies needed in the process.Corporate planning, therefore, involves three main areas : 29 the long-term objectives of an organization, deciding what market 30 there may be and formulating a product policy to satisfy them. 21> 21 A sight B picture C scene D view22、22 A carryingB practicingC placingD adopting 23、23 Aelement B ( condition C environment D atmosphere 24、24 Atechniques B ideas C styles D ways 25、25 ARefer B Consider C Think Suppose 26、26 Aoutlay B output C outset D outcome 27、27 A assured B insured C confirmed D ascertained 28、28 A utility B availability C attainability D usability29、 29 A guiding B leading C determining D concluding 30> 30 A chance B potential Croom D scopePART FIVEQuestions 31-40•Read the newspaper article below about entrepreneurs.•For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.Can anyone be an entrepreneur?Who wants to be an entrepreneur? Just about everybody ——or 3j_ it seems these days. The values of entrepreneur ship are hailed everywhere, 32 the more enterprising small shop owner to the boardrooms of multinationals. Entrepreneurs are seen as the true 'wealth creators' and as the initiators of change. They are often creative and always self-driven, and 33 a result, they and the companies they head possess a sense of vision which larger, more amorphous organizations often aim for but hardly ever achieve. So how do you become one? The received wisdom is that entrepreneurs with talents 34 As these are a breed apart. They are born, not formed through education.If that' s 35 case, then is there any point in going to business school to learn how to become an entrepreneur, as many do? There are trainers who think it's perfectly feasible. They compare it to training an opera singer 36 the sense that for singers, natural talent is essential, but then trainers instruct and develop it. The 37 goes for would-be entrepreneurs . Trainers develop their skills and impart knowledge. In 38 words, so the argument goes, to be trained, you must be the right kind of person to start with. What is such a person' s essential characteristic : It is the ability to distinguish between acceptable and unacceptable levels of risk and act accordingly. That more than 39 else marks entrepreneurs out from others 40 preference is for the safer option of a salaried and structured career.PART SIXQuestions 41-52•Read the advertisement below about a service for small businesses.•In most lines (41-52), there is one extra word. It either is grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.•If a line is correct, write CORRECT on your Answer Sheet.•If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.HELP FOR SMALL BUSINESSIt is never going to be easy running a business z so it is good to know that sound financial help and advice are close at hand with Maxton Bank. With a customer41、base of half a million, our reputation has beenbuilt on years of experience of42、dealing with small businesses like yours . We have a commitment to helping you can43、achieve your goals by offering a special service for either old and new customers.44、This service provides with expert guidance and support, as our business45、45 managers have extensive experience in working with companies and too have46、valuable local knowledge and connections. All them have undergone specialist47、training, and many have successfully completed an externally accredited training48、course. Their aim is to understand you and your business as fully as possible z so4 9、that they can supply you the best possible assistance . This is all supportedby a50、pack of free material which covering all aspects of running a business, such as51> understanding cashflow and identify break-even point. In addition, if you have52、any special requirements . Our business managers will put you in touch with the most right people.PART ONE1> D 2、C 3、B 4、E 5、A 6、C 7、A PART TWO9、10、11> 12、13、14、PART THREE15、16、D 17、A 18、B 19、C 20、C PART FOUR21> D22、D 23、C 24、A 25、B 26、A 27、AB 29、C 30、 BPART FIVE31> SO 32、FROM 33、AS 34、SUCH 35、THE 36、INSAME 38、OTHER 39、ANYTHING/EVERYTHING 40、WHOSE PART SIX41、CORRECT 42、CAN 43、EITHER 44、WITH 45、TOOTHEM 47、CORRECT 48、CORRECT 4 9、YOU 50、WHICH 答案:IDENTIFY 52、MOST 8、B28、37、46、51>。
2019年商务英语高级阅读试题(20)1 In order to complete a task well, it may not be necessaryto deal with every detail.2 If you have too much to do, you may need toturn downwork in the future.3 Any planning activity needs to take place on a regularbasis.4 You should avoid giving additional time to a particulartask.5 It is possible that some routine tasks do not need to be carried out.6 If you are overloaded with work, it is important to identify the cause.7 People at all levels perform time-wasting activities.Successful Time ManagementAThe secret of avoiding work pressure is thinking ahead. Every day you need to review yourprogress towards objectives and decide how you can best use the time available to make furtherprogress. You may find this is best done at the start of your working day but some people preferto have a planning session just before they finish. Whichever you select - and you may need toexperiment to find what suits you best-find some way of fitting the activity into your schedule.Never say, ‘I don’t have time to plan today’.BManagers at all levels occasionally find they have taken on more than they can cope with. Thisis not a crime, but you must examine the reasons for such a situation and then plan a course ofaction. Until the problem is resolved, most of your time and energy will go into worrying about thesituation and you will feel unmotivated. Think too about how to prevent it happening again. Thismay require you to be firm and avoid agreeing to more than is realistic.CIf a review of your working practices shows that you are too much of a perfectionist, dosomething about this. Modern definitions of quality refer to Witness for purpose’. If you bear this inmind, you may find it easier to persuade yourself to settle for an acceptable level of quality ratherthan perfection. When thinking about objectives and planning how to achieve them, consider howthoroughly you need to do something in order to meet your requirements. Unless you have sparetime, do not spend extra hours on an activity in an effort to cover absolutely everything.DIf your review of a period of time shows that you are spending time on things that are notreally necessary or important, then think hard about whether you can afford this time. Manypeople fileunnecessary papers and attend endless, unproductive meetings. Even top managerscan be guilty of misdirecting their efforts by supervising subordinates too closely or failing todelegate. If you question the necessity of certain work, you may find it easier to avoid thesemisdirected efforts and this will better inform your planning in the future参考答案及解析《Successful Time Management》,成功的时间管理。
2019年商务英语高级阅读试题(18)1 SunTours runs a risk by selling similar holidays tocustomers in different income brackets.2 It is worth offering holidays at a discount to increase thenumber of bookings.3 SunTours needs to reflect on its marketing methods if itwants to boost repeat custom.4 It would be a good idea to sell holidays to locations whichother promoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate more favourable contracts.7 There is an alternative to discount holidays that would be more satisfactory for SunTours’customers.Four market experts offer advice to SunTours, the middle-market tour operatorA Robert WorthMarketing to a wider audience could lead to more people buying direct from SunTours ratherthan going through travel agents, and the consequent reduction in agents’ commissions mightboost company profits. Towards the end of the season, reducing the cost of holidays wouldattract last-minute customers, thus avoiding any possible losson unfilled accommodation andflights. The company could also increase profits by selling more specialised holidays here in Britain,perhaps by offering breaks at historic sites and coastal destinations.B Steven WorrelWhether it’s worth discounting surplus holidays is an arguable point, as it not only cuts intoprofits, but also results in budget-conscious holidaymakers being put next to SunTours’ moreaffluent customers, thus damaging the brand. It may seem attractive at first because of tightmargins, but SunTours should think twice before taking up this option. Currently, SunTours isplanning to sell higher-margin holidays to previously ‘unmarketed’ destinations for which demand isgreater than supply. It is likely that accommodation providers in these emerging holidaydestinations will be more flexible when it comes to setting terms. The firm should go ahead with thispolicy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits. Although SunTours hasalways been averse to planning, the company would in fact benefit from a risk model that forecaststhe impact of discounting on cash flow and profitability throughout the year. SunTours would thenbe able to change direction when thingsgo wrong, as they inevitably do from time to time.Diversification can increase rather than spread risk, so caution is needed as the company entersregions where facilities for tourists are not yet fully developed. Targeting customers nearingretirement age, whose disposable income and leisure time are increasing, would be ideal.D Gillian WilmotSunTours knows that good relationships with customers is the key to success in the travelbusiness. With this in mind, the company should consider that brochure mailings, unlike electroniccommunications, can attract customers and maximise year-round opportunity. They encouragesummer tourists to take another break and can even be used to send a thank-you letter toreturning customers. Selling holidays at a reduced price is definitely not a sensible option. A betterchoice would be value-added promotions which can improve profitability and build on SunTourscustomers’ desire for high-quality service.参考答案及解析四个专家分别对一个度假公司的发展给出了自己的意见。
2019年商务英语高级阅读试题(12)People from different cultures sometimes do things that make each other uncomfortable, sometimes without realizing it Most Americans ___1___ out of the country and have very ___2___ experience with foreigners. But they are usually spontaneous, friendly and open, and enjoy ___3___ new people, having guests and bringing people together formally or informally. They tend to use first names ___4___ most situations and speak freely about themselves. So if your American hosts do something that ___5___ you uncomfortable, try to let them know how you feel. Most people will __6__ your honesty and try not to take you uncomfortable again. And youll all __7__ something about another culture!Many travelers find __8__ easier to meet people in the U.S. than in other countries. They may just come up and introduce themselves or even invite you over __9__ they really know you. Sometimes Americans are said to be __10__. Perhaps it seems so, but they are probably just __11__ a good time. Just like anywhere else, it takes time to become real friends __12__ people in the U.S..If and when you __13__ American friends, they will probably __14__ introducing you to their friends and family, and if they seem proud __15__ you, its probably because they are. Relax and enjoy it!1. A) have never been B) have been never C) has never been D)has been never2. A) a little B) little C) much D) a great deal3. A) meet B) to meet Cㄘmeeting D) to have met4. A) on B) among C) within D) in5. A) makes B) make C) made D) making6. A) praise B) honor C) appreciate D) confirm7. A) pick B) select C) learn D) study8. A) this B) it C) them D) /9. A) when B) if C)after D)before10. A) superficially friend B) superficial friend C) superficially friendly D) superficial friendly11. A) having B) taking C) making D) killing12. A) with B) among C) to D) in13. A) get along with B) get rid of C) stay away from D) stay with14. A) hate B) forbid C) avoid D) enjoy15. A) to know B) knowing C) know D) having known参考答案: 1-5ABCDA 6-10CCBDC 11-15AADDA。
2019年商务英语高级阅读试题(4)Sweet smell of excess-for just £47.874 a bottleclass=“newsbox” id=“NewsBox” style=“margin: 0px; padding: 10px 0px; border: 0px; clear: both; font-size: 16px; line-height: 28px; font-family: Microsoft YaHei, 微软雅黑, SimSun, 宋体;”> The marketing says it is the ultimate symbol of indulgence and truly impeccable taste. A new scent, named V1, has (0) launched for Christmas-retailing at just £47.874 . The makers are proudly promoting it (31) ,the worlds most expensive perfume and are confident of selling the limited edition of 173 bottles-(32) it should be exactly 173 bottles is not made clear in the publicity for the product.Although carefully priced at just under the £50.000 mark, this perfume is clearly (33) something for anyone who considers £30 too much to pay for a bottle of eau-de-toilette. Those (34) are potential customers will certainly be reassured to learn that a case covered in rubies and diamonds is included free (35) charge. Purchasers are assured of further savings, with unlimited scent refills guaranteed indefinitely- at no extra cost.The fragrance is the idea of Arfaq Hussain, a 27-year-old clothes designer who first made a name (36) himself with an air-conditioned jacket he was asked to make by the singer Michael Jackson (37) far,Mr Jackson is the only person to (38) placed an order- he wants two, according to Mr Hussain.Mr Hussain is unconcerned at having no previous experience of perfumery . Its so (39) more than a perfume ---- its a piece of jewellery, too. explained Mr Hussain. He attempted to describe the £47.874 sensation . it is delicate , fragrant and quite unique. When you open the lid, it takes you totally away . Its just (40) being surrounded by thousands of wild flowers and roses.31- 35 AS WHY NOT/ HARDLY WHO/ THAT OF36-40 FOR SO/ THUS HA VE MUCH LIKE。
2019年高级商务英语阅读习题(12)1) 目前,据估计飞机排放的二氧化碳约占全球二氧化碳排放问题的2%。
At present, aircraft emissions are estimated to account for about 2% of the total world carbon dioxide emissions.2) 他试图为本国制造厂商与外国买家牵线搭桥。
He tries to marry domestic manufacturers with foreign buyers.3 ) 如何促进增长,重振市场信心,是我们需要解决的头等大事。
How to promote growth and restore confidence in the market is an issue at the top of our agenda.4 ) 对中国而言,美元崩溃没有任何好处,尤其是会大大削弱中国产品在美国的竞争力。
China has little to gain from a dollar crash, not least because that would make its exports much less competitive in America.5 ) 目前的低通货膨胀率和家庭收人的稳定增长将转化成为更多的购买力。
The current low inflation and steady growth in household income will translate into more purchasing power.6 ) 在美英等国,失业者和老人从政府领取津贴以度过艰难的时期。
In countries like the US and the UK, the unemployed and elderlypeople receive allowances from government to wade through difficult times.7 ) 出口增长的放缓以及进口的稳步上升反映了该国改善对外贸易的努力已经初见成效。
2021年商务英语考试高级阅读材料自己整理的2021年商务英语考试高级阅读材料相关文档,希望能对大家有所帮助,谢谢阅读!简单的金钱黑客来提高你的钱大卫卡尔森定期进行”金钱检查”总是一个好主意,以确保你最大限度地利用你的钱。
更有趣的是,我喜欢把这看作是”黑”你的钱。
小小的改变可以带来很大的不同。
我和妻子每年都会因为推迟审查我们的储蓄账户而在桌子上留下数百美元。
通过做一个小小的改变,我们真的从我们之前错过的利息中赚到了500美元。
准备好提高你的钱了吗?让我们浏览一下金钱黑客的列表,看看哪些适合你的情况。
检查你的储蓄账户人们喜欢利用银行赚取数十亿美元的利润,但有一件事是数百万人正在做的,那就是让他们通过将存款存入低收益储蓄账户来获利。
储蓄账户的平均年利率为0.06%。
比率可低至0.01%。
基本上,你的钱没有得到什么。
我就是其中之一。
直到最近,我的储蓄账户一直保持着最低利率。
事情是这样的,这是一个应急基金,我将长期持有现金。
只有存入收益率最高的储蓄账户才有意义。
正如我在文章中概述的那样,换银行一年能赚500美元。
通过从支付0.01% APY的TCF储蓄账户转到支付2.30% APY的市民银行储蓄账户,我基本上给了自己每年500美元的现金流。
即使你现在只有很少或没有存款,你也可能有一个建立应急基金的目标。
银行赚了足够的钱,不要帮他们的忙,把你的应急资金存入利率最低的储蓄账户。
关注信用卡奖励在你考虑利用信用卡奖励之前,你需要确保1)你没有信用卡债务,2)不要在你的卡上放钱,否则你不会花。
如果你有信用卡债务,重要的是要优先偿还这笔债务。
如果你倾向于用信用卡支付本来不会花的东西,那么利用信用卡奖励可能就没有意义了。
如果你不属于这些类别,并且你每个月都全额付清你的卡,信用卡奖励可能是一个巨大的胜利。
至少你应该在每次购物时都能得到现金返还(以下是一些顶级的现金返还信用卡)。
不过,如果你更进一步,一些旅行奖励信用卡可能会大获全胜。
Chapter 9Looking for Investments Outside Silicon ValleyI.教学目的跨国风险投资现象可视为经济全球化进程中在资本流动领域的又一新趋势,也是我国工商经贸界在入世后急需研究的投资课题。
本课教学目的首先力求使学生了解美国风险投资公司近期在欧洲运作风险投资的背景,他们面临的跨文化的种种机遇和挑战,以及采取的不同解决对策。
目的之二是使学生准确无误地掌握有关跨国风险投资的英文术语,表达法,行文法以及他们的中文翻译。
II.教学计划拟使用六课时完成本课内容。
一课时介绍背景知识,四课时用于课文讲解及难点讨论,最后一课时可供师生共同讨论相关问题,如外国风险投资对中小企业高科技公司的作用,中国风险投资的生存,发展的外部环境和条件等议题。
III.教学方法首先介绍美国风险投资公司近年来在欧洲运作的背景和风险投资的相关术语,使学生进入风险投资的基本框架之内。
之后点出原文各章节的内容重点和他们相互关系,以期让学生抓住原文写作的逻辑和其基本结构。
随后按章节顺序详细讲解原文,讲解方法力求师生互动,包括共同确认段落的主题句,和其补充及辅助句,提出段落涉及到的问题供学生思考或寻找答案,提供关键词或语言难点的英语同义词或反义词,以利学生的理解和词汇的扩大。
IV.背景知识1. Venture Capital and Private EquityIn the early days of venture capital investment, in the 1950s and 1960s, individual investors were the archetypal venture investor. While this type of individual investment did not totally disappear, the modern venture firm emerged as the dominant venture investment vehicle. However, in the last few years, individuals have again become a potent and increasingly larger part of the early stage start-up venture life cycle. Venture capital investing has grown from a small investment pool in the1960s and early 1970s to a mainstream asset class that is a viable and significant part of the institutional and corporate investment portfolio.A tremendous boom began in the private equity industry in the early 1980s. The pool of U.S. private equity funds partnerships specializing in venture capital, leveraged buyouts, mezzanine investments, build-ups, and distressed debt grew from $5 billion in 1980 to over $125 billion in 1995. Private equity's growth outstripped that of almost every class of financial product. Despite its growth, the private equity pool remained relatively small. For every one dollar of private equity in the portfolio of U.S. institutional investors, there were about $40 of publicly traded equities in 1995.The private equity industry in the United States and international markets has been quite turbulent. If you had invested in average venture or buyout funds at a pace that tracked the U.S. market between 1980 and 1995, your returns today would be below those from investments in most public equity markets. For instance, venture-capital funds have been questioned, and even rejected by a great portion of American pension funds as they see venture-capital funds too risky, and not regulated by the US Securities and Exchange Commission.2. Venture Capital (风险资本)Venture capital refers to the money invested in a company or business for development or expansion. It may provide a considerable income, but also carries a high risk of loss. However the definition of the term differs slightly in the various business contexts. In the British-American context, venture capital is often understood as early-stage investments, such as seed and start-up financing or expansion financing. In Germany, venture capital is more comprehensive, also including late stage capital, such as buyouts. While the former types of venture capital investments are crucial for the development and implementation of business ideas by young growth companies, the latter types are important for re-capitalization of more mature, small to medium-sized companies. Venture capitalists in the United States usually target high-technology sectors of the economy, while buyout firms focus on more mature firms in a variety of industries which need to restructure or combine.Normally, an institutional investor will allocate 2% to 3% of their institutional portfolio for investment in alternative assets such as private equity or venture capital as part of their overall asset allocation. Currently, over 50% of investments in venture capital/private equity comes from institutional public and private pension funds, with the balance coming from endowments, foundations, insurance companies, banks, individuals and other entities who seek to diversify their portfolio with this investment class.3. Benchmark CapitalFounded in 1995, Benchmark Capital is an early-stage venture firm that's based on the principles of teamwork and an intense dedication to building technology companies of lasting value. We focus on providing superior service to entrepreneurs through a unique, team-oriented partnership in which every partner is equal in terms of both contribution and compensation.This team approach not only makes it more fun for us to come to work everyday, but more importantly, it benefits our portfolio companies. Instead of competing for resources, we share ideas, contacts, resources, etc.-whatever's needed to get the job done and help our portfolio companies succeed.Our focus on teamwork combined with our deep experience in company-building have attracted the industry's top entrepreneurs, including Marc Andreessen, Mike Homer, Paul Levy, Atiq Raza and Meg Whitman.Investment StrategyThe firm's strategy is to be the first investor in technology-driven companies that seek to create new markets and have significant growth potential. The firm focuses on early-stage investing and takes a labor-intensive, service-oriented approach in markets where partners have direct experience.Areas of FocusBenchmark invests in technology-driven companies in the areas of enterprise software and services, communications & security, semiconductors, mobile computing, consumer services andfinancial services. The firm's portfolio includes such franchise companies as eBay (EBAY), Handspring (HAND), Juniper Networks (JNPR) and Red Hat Software (RHAT).Global PerspectiveBenchmark currently has offices in Menlo Park, London and Tel-Aviv. As a global firm, we recognize that the partners closest to the entrepreneurs are the ones in the best position to make the day-to-day decisions concerning individual investments. That's why our funds are managed independently, with the U.S. partners making decisions concerning the U.S. funds and the London-based partners making decisions concerning investments in Europe.The Israeli fund, however, operates with teams based in both Tel Aviv and Menlo Park. This model allows us to support our early-stage companies headquartered in Israel while accelerating each company's transition to the U.S. and access to U.S. markets.Capital Under ManagementBenchmark manages more than $2 billion in committed venture capital. The bulk of the capital comes from university endowments, pension funds, charitable foundations and entrepreneurs.Investment SizeBenchmark investments range in size from as little as $100,000 to as much as $10 or $15 million. Typically, we invest $3 to $5 million initially and expect to invest $5 to $15 million over the life of a company. We invest for the long haul and look for entrepreneurs with a similar perspective.Our TeamAt Benchmark, when we think of our 'team', we think of more than just our general partners. For us, our team also includes our venture partners, our EIRs and members of our corporate network-all of whom actively contribute to the success of our portfolio companies. For more information on a partner, just click on their link below or learn more about our Corporate Network.V.课文讲解术语讲解capital 风险资本ventureequity 私募资金privatefinancial instruments 金融工具; 金融票据start-up 新兴公司spin-off 派生公司, 衍生公司company 证券投资公司portfolioindustry consolidation 产业整合sheet 资产负债表balancere-capitalization 资本重组market 股票市场stockreturn on investment 投资回报flow 现金流动cashlabor-intensive 劳动力密集型finance 股权融资equity课文注释1. venture capital firms (p.192)Venture capital and private equity firms are pools of capital, typically organized as a limited partnership, that invests in companies that represent the opportunity for a high rate of return within five to seven years. The venture capitalist may look at several hundred investment opportunities before investing in only a few selected companies with favorable investment opportunities.There are several types of venture capital firms, but most mainstream firms invest their capital through funds organized as limited partnerships in which the venture capital firm serves as the general partner. The most common type of venture firm is an independent venture firm that has no affiliations with any other financial institution. These are called "private independent firms". Venture firms may also be affiliates or subsidiaries of a commercial bank, investment bank or insurancecompany and make investments on behalf of outside investors or the parent firm’s clients. Still other firms may be subsidiaries of non-financial, industrial corporations making investments on behalf of the parent itself. These latter firms are typically called "direct investors" or "corporate venture investors."Far from being simply passive financiers, venture capitalists foster growth in companies through their involvement in the management, strategic marketing and planning of their investee companies. Venture capitalists generally:•Finance new and rapidly growing companies;•Purchase equity securities;•Assist in the development of new products or services;•Add value to the company through active participation;•Take higher risks with the expectation of higher rewards;2. private equity (p.192)(私募资金)It is a form of risk capital in the form of equity or loan capital provided by an investment institution to back a business. It covers venture capital, seed and early stage investing, mid-market deals and large leveraged buy-outs. In a broader expression, private equity can be understood as venture capital.3. the Neuer Markt (p. 192)The Neuer Markt (The New Market) was launched as a trading segment for technology companies at Frankfurt Stock Exchange in Germany on March 10, 1997. It was introduced as a subsidiary of the Deutsche Borse AG, with the objectives to attract small-to-medium-sized, young technology firms. The number of companies that have gone public in Germany or rather on the New Market, increased dramatically during the IPO boom period. However, as a consequence of the downturn of shares listed at the Neuer Markt since March 2000, the going public of companies became much more difficult. Deutsche Börse Group, based at Frankfort, is Neuer Markt's parent company. The Group provides access to capital markets for companies and investors and is currently the leading provider of infrastructure services for the securities industry, with some 2,000 customers and a focus on Europe, the Americas and Asia.4. techMARK (p.192)Since its launch in 1999 at London Stock Exchange, techMARK has established itself as a global market for shares in businesses at the cutting edge of technological innovation. TechMARK succeeds in meeting both the special requirements of innovative technology businesses and of their wide variety of investors. Companies on techMARK are active across all sectors of commercial and industrial activity, range from established multinationals to small start-up businesses and share a commitment to innovation, a desire for global visibility and a London listing. Innovative companies are attracted to list in London by its deep pool of capital, unrivalled equity culture, high liquidity, advanced trading systems and sophisticated international investment community. Membership of techMARK is open to all innovative technology companies whatever their size, country of origin or currency of share trading. techMARK companies represent a broad range of industries, but all companies share a key attribute - technological innovation.5. corporate environment (p.192)The general environment that is widely dispersed and affects businesses indirectly include social, demographic, and economic factors that influence all organizations.6. general partners (p.192) 普通合伙人A limited partnership has two partners: general partners and limited partners. The general partners of an ordinary limited partnership are personally liable for the partnership’s debts. Limited partners are not personally liable except in extraordinary circumstances. Usually both the right to manage and the power to bind a limited partnership are reserved to the general partners. Limited partners are essentially passive investors and entitled to share profits and losses essentially in proportions to their respective capital contributions with the general partners.7. Benchmark Capital (p.192)基准资本Based in California, USA, this venture firm aims at helping entrepreneurs build technology companies. Its investing strategy is to be the first investor in technology-driven companies that seek to create new markets with significant growth potential. It focuses on early-stage investing and take a labor-intensive, service-oriented approach in markets including enterprise software and services, communications & security, semiconductors, mobile computing, consumer services andfinancial services. Benchmark Capital supports its portfolio companies with its experienced partners, helping them recruit an executive, facilitate a corporate partnership, or get advice on a strategic move.8. VennWorks (p.193)VennWorks creates, develops and operates market-leading healthcare and technology companies in partnership with corporations, universities and others seeking to profitably commercialize intellectual property. It does not back individual entrepreneurs. VennWorks provides its partners with its expertise and experience in venture capital, information technology, life sciences, financial services, human capital management, recruiting and branding.9. Crescendo (p.193)Crescendo is a plug-in website that plays MIDI and MP3 music off of the web. When you log on its website, you can see the player in the upper right hand corner of the page and hear music as well.10. TD Capital Communications (p.193)Founded in 1995,TD Capital Communications targets investment opportunities in the media, communications and business services sectors throughout the U.S. TD Capital Communications Partners is fully funded by TD Bank and provides access to a variety of investment structures including preferred equity, common equity and mezzanine capital. TC Capital Communications typically targets business models that generate predictable recurring revenue streams in the following sectors: wireless communications, cable television, broadcasting, publishing, data services, new media, business services, information services and outsourcing.11. financial instruments (p.193)Any stock, share, money or other financial security. 金融工具; 金融票据:The bank trades in all types of financial instruments.12. Scandinavia (p.193)A region of northern Europe consisting of Norway, Sweden, and Denmark. Finland, Iceland, and the Faeroe Islands are often included in the region.13. Anglo-Saxon practice (p. 193)The British and American habitual or customary actions or ways of doing something: 盎格鲁-撒克逊或英美式的惯例/做法14. spin-off (p.193)A divestiture by a corporation of a division or subsidiary by issuing to stockholders shares in a new company set up to continue the operations of the division or subsidiary. 衍生公司,派生公司15. Toronto Dominion Bank (p. 194)Headquartered in Toronto, Canada, with more than 51,000 employees in offices around the world, The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group (TDBFG). TD Bank Financial Group offers a full range of financial products and services to approximately 13 million customers worldwide. As at April 30, 2003, TD Bank Financial Group was Canada's third largest bank in terms of market capitalization and had more than CDN$322 billion in assets. TD Bank Financial Group ranks as one of the top on-line financial services providers in the world with more than 4.5 million on-line customers. The Toronto-Dominion Bank trades on the Toronto and New York stock exchanges under the symbol "TD".16. TD Capital (p. 194)TD Capital, established in 1968 by Toronto Dominion Bank, is the independent private equity arm of TD Bank Financial Group. TD Capital partners with businesses with compelling opportunities for growth by providing capital and strategic counsel and support. Headquartered in Toronto, TD Capital has offices in New York and Boston. TD Capital currently has CAD $3.0 billion (approximately US $2.2 billion) under management and a portfolio of approximately 200 companies worldwide, includingCanadian Private Equity PartnersCommunications PartnersMezzanine PartnersPrivate Equity Investors (Fund of Funds)Technology Ventures17. The Menlo Park (p.194)It is within Silicon Valley of California, USA where the Benchmark Capital is situated.18. balance sheet (p. 194)A document that shows the totals of money received (credits) and money paid out (debits) by a company and the difference between them. The bank carefully examined the company’s balance sheet before deciding to approve the loan.19. Madison Dearborn Partners (p.194)Madison Dearborn Partners(MDP), based in Chicago, is one of the largest and most experienced private equity investment firms in the United States. MDP's principals manage over $7 billion investment funds raised in the period from 1993 to 2001. MDP focuses on management buyout transactions and other private equity investments across a broad spectrum of industries. Its objective is to invest in companies in partnership with outstanding management teams to achieve significant long-term appreciation in equity value. MDP generally seeks to invest $50 million to $400 million of equity capital in a single transaction and focuses on several specific industry sectors, including basic industries, communications, health care, financial services, middle market, and consumer.20. equity financing (p.194)Any money invested by owners or by those who purchase stock in a corporation is considered equity funds. Equity financing consists of funds that are invested in exchange for ownership in the company.The fundamental difference between equity financing and debt financing is the concept of what happens to the original investment. Traditionally, a debt investor focuses on providing debt capital, and presumes that the borrower of the debt will serve the debt and interest within a fixed period. Equity, by contrast, is designed to be deployed without the intention of the capital ever actually coming back from its original borrower. Instead, the returns are calculated on a return-on-capital concept. The equity investor intends to match a long-term asset with long-term financing. But thereceiver of the equity might take it for a bridge financing.21. Several investors rushed into the deal and focused on the wrong metrics in fear of missing the boat. (p. 196)The word metrics literally means the art of metrical composition;but seen in the context of the business analysis, it refers to the measurements or criteria of investments. 【参考译文】数位投资人匆忙成交,因怕错失良机而着眼于错误的评估参数上。