高级商务英语1unit8CrisisManagement

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商务英语综合教程第一册Unit 8 Job And Health

Background Information
• An occupational disease is any chronic ailment that occurs as a result of work or occupational activity. It is an aspect of occupational safety and health. An occupational disease is typically identified when it is shown that it is more prevalent in a given body of workers than in the general population, or in other worker populations. The first such disease to be recognised, squamous-cell carcinoma of the scrotum was identified in chimney sweepboys by Sir Percival Pott in 1775. Occupational hazards that are of a traumatic nature (such as falls by roofers) are not considered to be occupational diseases.
Text Analysis
• envelope
• 1. N-COUNT An envelope is the rectangular paper cover in which you send a letter to someone through the mail. 信封

高教版英语1(高职高专版)(第三版)课件unit 8

English I
Unit 8
Live Arrival / Departure Information
Unit 8 Live Arrival / Departure Information
Contents
Aims and Requirements
Integrated Skills Development
A few days ago, I had to go to Paris on business. The trip was urgent, so I went by air. I went to the airport by the shuttle bus, which was provided by the airline company. On the airfield we saw a large plane waiting for us. We climbed into it, and at exactly twelve o’clock it took off smoothly. Shortly afterwards our plane reached the sea, and soon we saw the French coast. It wasn’t long before we arrived at our destination. Our pilot made a perfect landing, and we got out of the plane.
Flight 620 Now Is Boarding
(A group of European tourists are traveling under a 欧洲游客
Chinese tour guide.)

(完整word版)高级综合商务英语IUnit8TextAACrisisMadeinJapan

Unit 8 Crisis ManagementText AA Crisis Made in JapanIn Japan there is a proverb, 'If it stinks, put a lid on it.' Alas, this seems to have been Toyota's approach to its burgeoning safety crisis, initially denying, minimizing and mitigating the problems involving brakes that don't brake and accelerators that have a mind of their own. President Akio Toyoda, grandson of the founder, was MIA for two weeks and the company has appeared less than forthcoming about critical safety issues, risking the trust of its customers world-wide.日本有句谚语：“要是闻着发臭，那就盖上盖子。

”（眼不见为净。

）丰田汽车公司(Toyota)似乎就在以这种方式处理其日益凸现的汽车安全问题。

对于不能刹车的刹车以及颇有“主见”的油门，丰田起初是否认，然后想大事化小，后来又百般推托。

公司总裁丰田章男（Akio Toyoda)是丰田创始人的孙子，在危机发生的头两周成了失踪人员，公司对重大汽车安全问题的反应似乎不再那么积极，有负全球消费者对其的信任。

This has been a public-relations nightmare for Toyota, as its brand name has been synonymous with quality and reliability. Crisis management does not get any more woeful than this and the cost of this bungling so far-the $2 billion recall and the loss of 17% of share value since Jan. 21, when the gas-pedal recall was announced-is only a down payment on the final tally. The recall will surely expand, including cars produced in Japan. Lawsuits are being filed and an expensive settlement looms. And then there are the idle factories and empty showrooms to account for.对丰田来说，这是一场公共关系的噩梦，因为长久以来，丰田品牌一直是品质和可靠性的代名词。

《高级综合商务英语1》翻译答案

Unit 1 GlobalizationIV.Translation1.Sentence Translation1) 这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。

2)虽然与印度的低成本模式相适应的意愿是非常重要的因素，但是嘉能·布鲁克先生强调，IBM 对于新兴市场的兴趣已经不仅仅是其廉价的劳动力了。

3) IBM 也表示，它能够很好地对付长期困扰新兴市场中跨国公司的知识产权问题，并在印度和中国建立了最先进的研究实验室。

4)我们先找出该国最重要的一些行业，然后带着提升这些行业的整体策略去跟他们洽谈，利用我们的技术帮助他们达到国际标准。

5)公司还希望能和中国200 个二线城市的地方政府建立起合作关系。

这200 个二线城市，每一个城市将至少有一百万人口，从电力供应到飞机场方方面面都需要发展。

Unit 2 Film IndustryIV.Translation1. Sentence Translation1)哈利·波特的故事从爱丁堡的一个单身母亲脑海中诞生，到成为全球大众传媒特许经营的商品，这段旅程本身也是一个童话。

2)没错，这是一个灰姑娘的故事——一开始高贵被忽略，一个偶然的机会被慧眼所识，最终成就了无尽的财富。

3)实际上，“哈利·波特”系列就是一座冰山。

每一部新书的问世都会把新的读者吸引到这个系列，就像滚雪球一般增大前几部书的销量。

4) 《哈利·波特》的例子表明，创新实验之所以得以实现是因为制作的诸多方面都实行了严格的控制。

5) 伟大的传媒产品总会引领潮流。

《星球大战》告诉电影公司：玩具也能赚钱。

《哈利·波特》给出版商上了一课：儿童和成年人要一并吸引。

Unit 4 Information TechnologyIV.Translation1.Sentence Translation1)一月份发布会之前，公众的期待就被煽动得无比高涨，即便是依照乔布斯自己的苛刻标准，这也是不寻常的。

综合商务英语1(已完成)Unit 8 Markets

His tendons stood out like rope beneath his skin.
他皮肤下的青筋像绳索一样暴突出来。
2. flashy adj.浮华的，俗丽的；招摇的；
I just want a good reliable car, nothing flashy.
He was much less flashy than his brother. 他远没有他的兄弟那么招摇。
covering, encrusted. Walls crusted with dirt.
（Cerberus Capital Management）。戴姆勒－克莱斯勒公司2007年10月04日发表公报更名为戴姆勒股份公司（Daimler AG），正式结束了戴姆勒-克莱斯勒公司的历史。
Wபைடு நூலகம்lcome to Moscow, City of the Gold Rolls-Royce
Luxury Brands
APEC –Asia Pacific Economic Coorperation forum
ASEAN- Association of Southeast Asian Nations
EU-The European Union
NAFTA-North American Free Trade
Daimler Chrysler 戴姆勒-克莱斯勒
A test market is tried to see is people are likely to buy.
A profitable market allows companies to make money.
Financial markets
Financial markets is the general term for the buying and selling of shares, bonds(often government loans) and commodities (oil, metal, agricultural products).

实用商务英语Unit8

1. 行程表（Itinerary） • Sample 1
WEST CANADA/USA 14 DAYS (MONDAY DEPARTURE) VANCOUVER, VICTORIA, TORONTO, NIAGARA FALLS, NEW YORK, WASHINGTON,LAS VEGAS, GRAND CANYON, LOS ANGELES DAY-1 BEIJING TO VANCOUVER, ARRIVE VANCOUVER ON THE SAME DAY
How Is an Itinerary or Agenda Laid Out?
TIME
ITINEARY (AGENDA) (PLACE) (DATE) ACTION
…-… …-… …-… …-… …-…
____________________ ____________________ ____________________ ____________________ ____________________
Sample Reading
• In this part you will read several sample itineraries and agendas which are written for different purposes. Study them carefully and go over what you’ve learned in the previous parts in your mind when reading them.
Board of Regents Ad Hoc Committees and Liaison Activities Colorado Commission on Higher Education (Vice President Burns) Governance Faculty Council Chair Rod Muth Staff Council Chair Pat Beals Moore Intercampus Student Forum Chair Joseph Neguse C. ACTION ITEMS

简洁商务模板之公司危机公关与危机管理crisis-manag

Odwalla made a rapid recovery. Much of the good will and trust it had built up
over the years remained. Sales picked up again quite quickly.
Cost and benefit
Crisis Management Tips
Appoint a spokesperson who is personable and credible
Set up a central place where media and the public can get info
Keep the information coming Be accessible and return all calls Be honest
The company spoke to the press, appeared on TV and carried out direct advertising with the Web site address.
All possible attempts were made to provide up to the minute, accurate information.
Examples of Crisis Management
Odwalla Exxon
Case Study
Odwalla juice e-coli outbreak in 1996
Health officials in Washington state informed the company that they had discovered a link between several cases of E. coli 0157:H7 and Odwalla fresh apple juice.

高级综合商务英语unit

• What they fear is that environment policy will be sidelined until it is too late.
精选课件
12
Part I Words and Expressions
emaciated (line. 2, para.2) adj. extremely thin and weak because of illness or
lack of food 骨瘦如柴的
example:
• ...horrific television pictures of emaciated prisoners. • The animals had lost weight noticeably, becoming lean,
almost emaciated.
精选课件
7
Part I Questions about Part I
Q1. Why had the comeback of Steve Jobs stirred up such an excitement?
This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first comeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly anticipated.
downs before returning to Apple in 1997.

《高级综合商务英语1》参考答案

《高级综合商务英语1》参考答案参考答案-高级综合商务英语1IntroductionIn this article, we will provide a comprehensive overview of the answers for the course "Advanced Integrated Business English 1". This course focuses on various aspects of business language and communication skills, covering topics such as effective presentations, negotiation tactics, and intercultural business communication. By understanding the correct answers to these questions, students will have a solid foundation in advanced business English.Section 1: Effective Presentations1. What are the key elements of a successful business presentation?- Clear and concise introduction- Well-structured content- Engaging visuals- Effective use of language- Confident body language- Convincing conclusion2. How can you grab the audience's attention at the beginning of a presentation?- Start with a captivating story or anecdote related to the topic- Pose a thought-provoking question- Use shocking statistics or facts- Begin with a relevant quote or proverb3. What strategies can be utilized to maintain audience engagement during a presentation?- Incorporate interactive elements, such as mini quizzes or group discussions- Use visuals and multimedia to illustrate key points- Include personal anecdotes or examples to make the content relatable- Ask rhetorical questions to stimulate audience thinkingSection 2: Negotiation Tactics1. What is the importance of preparation in negotiation?Preparation plays a crucial role in negotiation as it allows individuals to:- Identify their objectives and priorities- Understand the other party's interests and needs- Research and gather relevant information- Develop a strategy and anticipate potential counterarguments2. What are some effective negotiation tactics?- Active listening to understand the other party's perspective- Building rapport and maintaining a positive relationship- Clearly articulating one's interests and needs- Offering and negotiating concessions- Utilizing persuasive language and supporting arguments with evidence3. How can cultural differences impact negotiation strategies?Cultural differences can influence negotiation strategies in several ways:- Communication styles: Direct or indirect communication norms- Decision-making processes: Consensus-based or individual-based decision-making- Power dynamics: Hierarchical or egalitarian power structures- Time orientation: Short-term or long-term focusSection 3: Intercultural Business Communication1. What are the challenges of intercultural business communication?- Language barriers: Differences in vocabulary, pronunciation, and grammar- Nonverbal cues: Varied interpretations of body language and gestures- Cultural norms: Different expectations regarding greetings, formality, and directness- Contextual understanding: Potential misunderstandings due to diverse backgrounds and experiences2. How can intercultural communication be improved in a business setting?- Develop cultural sensitivity and awareness through training and research- Adapt communication styles based on the cultural context- Clarify and confirm understanding through active listening and paraphrasing- Seek feedback and ask questions to bridge potential gaps in understanding3. What role does technology play in intercultural business communication?Technology enables:- Instantaneous communication across different time zones- Remote collaboration through video conferences and virtual meetings- Language translation tools for written and spoken communication- Access to global markets through e-commerce platformsConclusionThis article provided a comprehensive overview of the answers for the course "Advanced Integrated Business English 1". By understanding the key elements of effective presentations, negotiation tactics, and intercultural business communication, students will be equipped with the necessary skills to excel in the dynamic world of business. Mastering these concepts andstrategies will lead to improved professional communication and increased success in international business endeavors.。

高级综合商务英语1精编版.doc

⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯最新料推荐⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯Unit 4今年1 月，史蒂夫?乔布斯(Steve Jobs) 走上旧金山芳草地艺术中心 (Yerba Buena Center) 的舞台发布 iPad ，完成了现代商业史上最引人注目的一次复出。

这不仅仅关乎半年前迫使他退居幕后的疾病。

病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。

而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司 (Apple) 已经走上绝路。

硅谷和华尔街都断定，它们已经与科技的未来无缘。

然而，到了今年初，苹果已然重生。

在 1 月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。

批评者总是用贬抑的口吻谈论乔布斯创造的“现实扭曲场”：他能让观众信服，那些在其他厂商手中似乎尚未成形的技术已经被苹果完美地应用。

为了激起消费者购买他们自己也不知道是否真正需要的电子产品的欲望，打消他们的疑虑极其关键，而乔布斯则早就被公认为这种艺术形式的大师。

在iPad 发布之前的数月内，科技界对苹果这款最新的突破性产品猜测纷纷。

据传它是没有键盘的触摸屏电脑，甚至可以媲美2001年的 iPod 和 2007 年的 iPhone 带来的影响。

在 1 月份的发布会上，乔布斯带上台的iPad 没有让人们失望。

对于 F?斯科特 ?菲茨杰拉德 (F. Scott Fitzgerald)广为流传的名言（美国人的生命中没有第二幕）而言，没有比这更坚决的反驳了。

乔布斯首次登上报纸头条时，甚至比现在的马克?扎克伯格 (Mark Zuckerberg) 还要年轻。

早在书呆子备受追捧之前，由于在普及个人电脑 (PC)中发挥的关键作用，以及苹果在华尔街的成功上市（当时乔布斯年仅 25 岁），乔布斯就成为了科技界的第一个摇滚明星。

如今，三十年过去了，乔布斯成为了在塑造世纪之交的世界中居功至伟的美国西海岸的几大科技巨头之一。

国开(中央电大)专科《商务英语1》形考任务(单元自测1至8)试题及答案

国开(中央电大)专科《商务英语1》形考任务(单元自测1至8)试题及答案国开(中央电大)专科《商务英语1》形考任务(单元自测1至8)试题及答案适用专业及层次：电子商务、工商管理(市场营销方向)、会计学(财务会计方向)、金融(保险方向)、金融(货币银行方向)、金融(金融与财务方向)、物流管理和物业管理专科。

单元自测1 试题及答案题目顺序是随机的，使用查找功能(Ctrl+F)进行搜索[题目]—Can you please tell me about your responsibilities? —_________________________________. [答案] Yes. I was in charge of the northwest region of China. [题目]— Could you give me an example of good team working there? —_________________________________. [答案] Sure. I was the treasurer of the Students’ Union. [题目]—I believed Ted only from his resume. In fact he is not qualified for his job. —_________________________________. [答案] Oh, it’s such a pity! [题目]—— We had a very small budget and I had to make decisions on what to buy. ——_________________________________.so you're agood planner. [答案] Very impressive [题目]A conversation________ between an interviewee and the interviewers. [答案] goes on [题目]At university I never ________ my assignments in late. [答案] handed [题目]Domingo Café, a modern European style café, is in the ________ area. [答案] downtown [题目]——Hello,I'm John Taylor,the General Manager.And you must be. ——_________________________________. [答案] Daniel Anderson. [题目]However nowadays, people ________ often find such advertisements on a website. [答案] more [题目]I believe team work ________ important. [答案] is [题目]I was the________ of the Students’ Union. [答案] treasurer [题目]I’m particularly proud of ________ I organized the finances. [答案] how [题目]The pany’s Human Resources department will then select the most suitable people to ________ an interview. [答案] attend [题目]Then people, ________ are interested, can apply for the job. [答案] who [题目]When a pany needs to ________ new people, it may advertise the job in a newspaper or on a website. [答案] employ 二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。

商务英语写作课件-Unit 8

Sample – A questionnaire on consumers’ preference for fast food
This questionnaire is designed to get information on consumers’ preference for fast food. Please be honest in your response. After you finish it, please return it to the person who gives it to you.
□ company after-sale service
2. Are you satisfied with our design? □ very satisfied □ just so so. □ not satisfied. Your comment or suggestion on this：__________________________
you agree?
□ Yes
□ No
5. Do you think your teachers have done a good job so far in cultivation of your interest in their lectures?
□ Yes
□ No
Sample –– A questionnaire on classroom teaching
□ Very good
□ Good
□ Not so good
8. What do you think is the most important qualification for a teacher? (Tick

商务英语第八章

Consultative Management style
A consultative management style can be viewed as a combination of the democratic and autocratic style . The manager will ask views and opinions from their staff, allowing them to feel involved but will ultimately make the final decision.
Unit 8 Management
A bird’s-eye view
Related-terms comparison Management Managers Management styles Functions of management
Management vs. Leadership
Management
Managers --- Stability, order, efficiency Leaders --- Flexibility, innovation, adaptation “A person can be a leader without beinan be a manager without leading.”
- all actions focused on accomplishing the tasks in an organization.
Leadership
- the ability to create an environment where individuals willingly apply their unique abilities to a common mission.

《高级综合商务英语1》U1-U5选词填空

《高级综合商务英语1》U1-U5选词填空1. Founded in 1908, Hayes Lemmerz is an innovator of cutting-edge technology and products and is the world’s largest manufacturer of automobile.Hayes Lemmerz成立于1908年，是世界上最大的汽车制造商，是尖端技术和产品的创新者。

2. As the content delivered to clients weakens, banks will increasingly need to depend on the more commoditized services they provide, notably capital and trade execution.随着交付给客户的内容减弱，银行将越来越需要依赖他们提供的更为商品化的服务，尤其是资本和贸易执行。

3. This is part of a worldwide movement that France must follow to keep its energetic, aggressive and bright young people and to attract investors.这是法国必须遵循的全球运动的一部分，以保持其年轻人精力充沛，积极进取和聪明，并吸引投资者。

4. Many politicians and the green-energy lobbyists claim we should forge ahead green energy because it will create new employment.许多政客和绿色能源游说者声称，我们应该大力发展/继续推进绿色能源，因为它将创造新的就业机会。

5. Tests at the age of seven provide a benchmark again st which the child’s progress at school can be measured.七岁测试提供了一个基准，可以衡量孩子在学校的进步。

高级商务英语1 unit8Crisis Management优秀课件PPT

• Secondly, due to a corporate culture that values team-work, employees‘ loyalty for firms and concern for corporate image override their compassion for consumer interest.
Unit eight
1. In Japan, there is a proverb, “If it stinks, put a lid on it.” (Line 1, Para. 1)
• If a situation or a problem arises, seek to cover up or fudge the facts.
Unit eight
• the costs of such negligence are low in
Japan where compensation for product liability claims is mostly derisory or nonexistent.
• Translation
Unit eight
• companies have shortchanged their
customers by shirking responsibility until the accumulated evidence forces belated disclosure and recognition of culpability.
• In most cases of quality crises, Japanese companies habitually think lightly of their customers by shirking their responsibilities and the costs of such belittlement and negligence are low. But drug company executives paid dearly for selling tainted blood: a rather generous settlement of compensation and an abject apology.

商务英语Unit 8(2014)

Questions to check the understanding: 1. In which stage we can apply the technique of target costing? And what is the function of target costing? 2. How to define the target cost? 3. In which areas does Olympic Optical apply value engineering in order to reduce cost ? 4. What is the function of product-specific kaizen costing? How to reduce the cost ?
product costing
Target costing目标成本法 Feed-forward mechanism 前馈机制 Product functionality 产品功能 Profit margin FOB price / CIF price Value engineering价值工程/工程经济学 7. Labor-intensive 劳动密集 1. 2. 3. 4. 5. 6.
Questions to check the understanding: 1.What are the three benefits to integrated cost management? 2.How can target costing reinforce product-specific kaizen costing? 3.How can target costing reinforce general kaizen costing?

商务英语综合教程(上册)Unit 8 The Costs of Economic Growth-精选文档

Unit 8
The Costs of Economic Growth
Text
4 Mill actually looked forward to the coming of a “stationary state,” providing, of course, that the population problem (which had worried his predecessors, Malthus and Ricardo) could be handled and a decent standard of life could be guaranteed to the working classes.
7
Unit 8
The Costs of Economic Growth
Text
8 The second theme of this argument, and increasingly the more important theme, has to do with the costs of economic growth. Growth has always had associated costs. At the time of the English Industrial Revolution, there was the tremendous dislocation in the traditional pattern of life that the birth of the industrial system involved. Indeed, even the measurement of growth is made difficult by the fact that many of the products that we include in our GNP may actually be nothing but costs of an industrial-urban society. Suppose we lay tracks and

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Unit eight
• …shedding the constraints of a fusty corporate culture and wowing customers with a recall and above and beyond after sales service and care (Para. 8)
• In most cases of quality crises, Japanese companies habitually think lightly of their customers by shirking their responsibilities and the costs of such belittlement and negligence are low. But drug company executives paid dearly for selling tainted blood: a rather generous settlement of compensation and an abject apology.
Unit eight
• companies have shortchanged their
customers by shirking responsibility until the accumulated evidence forces belated disclosure and recognition of culpability.
Unit eight
• above-and-beyond (Para.8) • adj. exceeding what is required or expected • example:
The soldiers demonstrate above-and-beyond courage in defense of their countrymen.
• 在日本，产品责任的赔偿数额低的可怜或根本没有赔偿，因此，为这种疏忽付出的代价是很低的。
Unit eห้องสมุดไป่ตู้ght
• Why is the case of blood contamination of
pharmaceutical companies said to be “one glowing exception to this parsimonious record”?
Unit eight
• What cultural inclinations can Japan’s negligence
of crisis management be ascribed to? (para.6-7)
• First, owning up to product defects poses threats to corporate face, especially for such a highstatus company as Toyota in a nation obsessed with craftsmanship and quality.
• Secondly, due to a corporate culture that values team-work, employees‘ loyalty for firms and concern for corporate image override their compassion for consumer interest.
Unit eight
• And a high-status company like Toyota has
much to lose since its corporate face is at stake. (Line 4, Para. 6)
• Its corporate prestige is at risk for Toyota enjoying a good market standing.
• Translation
• 对一致意见和团队的重视是团队合作的优势，但这也会使公司难以质疑和挑战已经做出的决定和设计。
Unit eight
• Q1. What’s the main idea of Part II (Para.
8-12)?
• The social, economic and political status of Japan, closely related to Toyota, are impacting Toyota’s reform on quality crisis management.
高级商务英语 1unit8CrisisManagement
Unit eight
Para. Main Topics Para. 1-7
the mismanagement of Toyota’s quality crisis shaped by Japanese corporate culture Para. 8-12 the social, economic and political status of Japan related to Toyota’s quality crisis Para. 13-19 suggestions about how Toyota should cope with quality crisis
Unit eight
1. In Japan, there is a proverb, “If it stinks, put a lid on it.” (Line 1, Para. 1)
• If a situation or a problem arises, seek to cover up or fudge the facts.
Unit eight
• penchant (Para. 6)
• n. a strong liking（强烈的）倾向，爱好 • synonym: aptitude • example:
It is noticed that Chinese customers have a penchant for products projecting national pride in traditional Chinese culture.
• Thirdly, the hierarchical corporate structure and a corporate culture of deference prevent the two-way communication between superiors and subordinates.
Unit eight
• …raise the bar on disclosure and assuming
responsibility.( Para. 6) • Paraphrase • raises people‘s standards for under what
circumstances the truth must be revealed and responsibility must be claimed.
Unit eight
• Crisis management does not get any
more woeful than this and the cost of this bungling so far … is only a down payment on the final tally. (Line 2, Para. 2) • …is only an initial portion of the total amount in the end.
• Paraphrase
• companies have treated their customers unfairly by avoiding responsibility until an increasing amount of evidence obliges them to make a delayed move of revealing the truth and confessing their fault.
• Paraphrase
• removing the restrictions of outdated corporate culture and pleasing customers with a recall and superb after-sales service and care.
Unit eight
• deference (Para. 7)
• He is deferential to his superiors. 他对他的长官、上司毕恭毕敬
Unit eight
• the focus on consensus and group is an asset
in building teamwork, but also can make it hard to challenge what has been decided or designed. (Para. 7)
Unit eight
• Outside director / non-executive director /inside director
• Any member of a company's board of
directors who is not an employee or stakeholder in the company. Outside directors are paid an annual retainer fee in the form of cash, benefits and/or stock options. Corporate governance standards require public companies to have a certain number or percentage of outside directors on their boards as they are more likely to provide unbiased opinions.