本科毕业论文第 1 页共 15 页1 IntroductionEuphemism, an appropriate language form created for perfect communicative effect and an important way to coordinate interpersonal relationship, is a common linguistic phenomenon existing in people’ s use of language.Euphemism appears first in ShiJing , so it has a long history. Chinese scholar Chen Wangdao defines “ euphemism ” and studies it from the perspective of rhetoric in The Origin of Rhetoric. In the 1970s and 1980s, affected by the foreign social linguistic theory, scholars who work on the study of social linguistics become interested in the special social function of euphemism. In Sociolinguistics , Chen Yuan discusses the profound historical and psycho-social background of euphemism, revealing its social essence of avoiding mentioning those unpleasant things or phenomena. In The Euphemism in Modern Chinese Language published in Chinese Language Learning, Shu Dingfang attempts to describe and discuss the structure and research scope of euphemism in modern Chinese language from the angle of modern linguistics for the first time.The study of euphemism at abroad also has a long history. In the 1580s, the English writer George Blunt created the word “ euphemism ” and presented the following definition: a good or favorable interpretation of a bad word. Referring to the historical cultural background of American society, American linguist Menken probes into the reason why several hundred euphemisms appear and become popular in The American Language published in 1936. The book A Dictionary of Euphemism and Other Doubletalk written by English linguist Hugh Rawson manifests the research achievements about euphemism of English and American linguists. The book not only reviews the study history of euphemism, but also makes an extensive discussion of the characteristics, definition and classification of it.Euphemism, as one form of language which contains affluent cultural connotations, must be the reflection of a specific culture. Euphemisms created in different cultural backgrounds reflect different cultural connotations and embodies the attitude towards life and life-style of people living in this specific language group. This thesis aims to contribute to a successful cross-cultural communication by helping people understand the appropriate interpretation of euphemisms.2 Euphemism and Culture2.1 Language and CultureCulture owns diverse kinds of carriers, such as art, language, literature and so on. Language, as the most important carrier, is intimately related to culture. The come into being and inheritance of culture are due to the appearance and development of language. There is no culture without language and no language without culture. At the same time, culture affects language all the time, making language become more accurate to adapt to the development and change of culture. The creation of culture cannot exist without the function of language, and the accumulation of culture is also conserved through language. As a result, language and culture are supplementary to each other and dependent on each other for existence.Language itself, as the carrier and a significant composition of culture, bears the special imprint of culture. Although language is the outcome of the development of social culture, language plays an essential role in the formation and development of culture. The language people use reflects their real thoughts towards what they talk about. Language, from a broad sense, symbolically stands for a people and makes up their historical and cultural backgrounds. Like a mirror, language reflects the culture of a people and reveals their ways of living.Culture is the keystone of language. Any kind of language cannot survive and developwithout the social culture environment, which language relies on. To a certain degree, social culture restricts language’ s evolution as well as perfection. Language itself has an influence on people ’ s ways of thinking and consequently impacts the culture. However, affected by culture greatly, language changes with culture undergoing in development and change. Just in the contemporary world, millions of the new words in various fields prove that rich and colorful cultures make all sorts of languages come into being.2.2 Euphemism and CultureThe word “ euphemism ” originated from the Greek. In Greek, the prefix “ eu ” means “ good ” with the root “ pheme ” meaning “ speech ” . As a result, the literal meaning of euphemism is “ to speak with good words or in a pleasant manner”(Neaman and Silver 1. Euphemism is a frequently used figure of speech, and there are other definitions of it. Allan and Burridge presents the following: “ a euphemism is used as an alternative to a dispreferred expression, in order to avoid possible loss of face: either one’ s own face or, through giving of fence, that of the audience, or of some third party”( Allan and Burridge 18.For the reason that the formation of English and Chinese euphemisms has various ways, euphemisms can be divided differently in accordance with different standards. The classification employed in this thesis is from Hugh Rawson, who, in 1981, classified euphemisms into negative euphemisms and positive euphemisms in his book A Dictionary of Euphemisms and Other Doubletalk from the aspect of semantics.The negative euphemisms, which are closely related to tabooed words, also can be called traditional euphemisms. What the negative euphemisms and tabooed words express are the same. If languages, like sex, disease, physical and psychological defects, are expressed in a direct way, they are called tabooed words, giving people asense of vulgarity and rudeness. But if the languages presented above are delivered in an indirect way, they are called euphemisms, granting people a feeling of connotation, elegance and politeness. For example, peo ple in western countries substitute “ sex ” with “ sleep with” or “ go to bed with” and use “ plain looking” or “ ordinary looking” to replace “ ugly ” .The positive euphemisms, also named as stylistic euphemisms, have no relationship with tabooed words. In fact, positive euphemisms are analogous to the words with a meaning of compliment. “I t tends to inflate and magnify the word meaning, making the euphemized seem altogether grander and more important than they really are ” (Hugh Rawson 1. In order to show politeness, respect or strive for cooperation, people apply beautiful words to express things which are unpleasant but not tabooed. In the past decades, positive euphemisms have been applied in such areas as education, occupation and unemployment. There are many euphemisms for some occupations with lower social status. A gardener who shaves trees and flowers can be called “ a landscape architect” . A garbage collector is often said to be “ a sanitation engineer” and a file clerk would be very happy to kn ow that she is “ a research consultant” .The concept of culture is so broad that defining the word “ culture ” seems to be a very difficult matter for us. Different people often see the same object in different lights. Many scholars have defined it. Linel l Davis defines culture as “ the total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people”(24. According to Goodenough, culture is “whatever it is one has to know and believe in order to operate in a manner acceptable to its members. Culture, being what people have to learn as distinct from their biological heritage, must consist of “ the end product of learning: know ledge” (167. The culture covers a broad spectrum and contains all the phenomena of the universe. All the things created by people and related toexperience, knowledge, science and technology as well as education and language, can be called culture.Euphemism is a language used pervasively in our daily life. It is not only a language phenomenon in both English and Chinese culture, but also is a kind of social culture. Language and culture are closely related to each other. Euphemism, as one form of language, is also greatly affected and shaped by culture in terms of the origin, growth and usage. Simultaneously, euphemism is a reflection of culture. Euphemism bears the weight of abundant cultural connotation for the reason that it deeply roots in the soil of a people’ s social culture. It is hard for people to make sense of the euphemisms if people do not have a notion of a country’ s culture. Shao Zhihong points out that he [Patrick Hartwell] considers euphemisms as “ a natural part of the social world of words ” and believes they tell us “ a good deal about the values of a culture” (305.3 Different Cultural Implications Reflected in English and Chinese EuphemismsLanguage is the carrier of culture and a mirror reflecting social culture. For this reason, euphemism, as a special form of language, must be the reflection of a specific culture. Language decides a nation ’ s cultural features, which gives rise to the phenomenon that English and Chinese euphemisms without exception will reflect the cultural differences of two nations as well.3.1 Different Concepts of ValueIn term of concept of value, western people live for their self-satisfaction. Once they cannot get the material insurance, they immediately think that their life will fall apart and that they cannot be mentioned in the same breath with their friends because they believe they are inferior to them. While, deeply affected by Confucianism, Chinese contend that the value of life lies in the contribution they do in their lives rather than the materialabu ndance. Euphemisms for “poverty” in English and Chinese reflect their different concepts of value.The word “ poverty ” in English is a terrible word which means “ there is neither powernor social status ” . In the western commercial societies, people hol d the belief that money talks and admit poverty directly incurs disdain. Although the society thinks highly of the view that everyone is equal and has his own civil right, the phenomenon that the gap between the poor and the rich keeps widening still exists. However, there is no person who would like to acknowledge that they do not have enough money to afford them a normal life. Therefore, people in West spare no effort to refrain from mentioning “ poverty ” for the sake of the poor themselves. The followin g example will show us how western people avoid “ poverty ” :“ I used to think I was poor.” She wrote. “ Then they told me I was not poor, I was needy. Then they said it was self-defeating to think of myself as needy, that I was culturally deprived. Then they told me deprived was a bad thing, that I was underprivileged. Then they told me underprivileged was overused, that I was disadvantaged. I still do not have a dime—but I have a great vocabulary.” (William and Mary 229In the short section of speech above, there are four euphemisms –“ needy ” ,“ culturally deprived ”, “ underprivileged ” and “ disadvantaged ” , which have the similar meaning as “ poor ” . All these words are just some indirect ways western people use to avoid saying the word “ poor ” b ecause most people regard the possession of material wealth as the symbol to measure people’ s ability of survival.There are also many other euphemisms for “ poverty ” : “ hard up for money” , “ less well off ” , “ down on one ’ s luck ” , “ in a awkward financial situation ” , “ in reduced circumstances ” , “ badly off ” , “ the have-nots ” , “ man of modest means ” , “ negative saver ” and so on.By contrast, being poor does not seem to be a horrible thing in China. Chinese people embrace the perspective that though one is poor, he has lofty aspirations and believe that poverty can exercise people ’ s perseverance and character. Nevertheless, beingpoor is not a thing to be proud of, so there are only a few euphemisms for the word “ poverty ” in Chinese. The words used most frequently in Chinese are “ 揭不开锅” , “ 手头不便” , “ 拮据” and “ 囊中羞涩” . The small quantity of euphemisms for“ poverty ” may be relevant to the reason that the word in Chinese is not tabooed as that in English. Specific culture creates special language. China today is a country brimming with rich cultural elements, which makes the new euphemisms for “ poverty ” emerge. With the implementation of reform and opening-up and the rapid growth of economy, millionaires and even billionaires appea r in China. The word “ 富翁” sounds good, but the meaning of the word “ 负翁” has an entirely opposite meaning. Some people of the salariat are called “ 月光族” because they never have surplus salaries at the end of the month.3.2 Different Concepts of RankChina is a nation of courtesy with a cultural heritage running several thousand years and a nation which attaches importance to Confucian culture and feudal patriarch system. However, democracy, referring to freedom, equality and human right, is the main idea of western people. Euphemisms for “ address forms ” reflect the different social values of rank in English-speaking countries and China and also show the relationship among people.People in West have every confidence in the belief that all men are equal. This view stresses that citizens are equal both in laws and mentality, which means there is no rule to judge people whether they are noble or poor. Consequently, western people lay more emphasis on individuality, and they are not so conscious of the concept of familyhierarchy as Chinese to show their respect for seniority. No matter what people ’ s social status are, they can get along with each other like friends and call their names on a first-name basis. In western families, children usually call the ir parents’ names instead of“ father ” and “ mother ” when they grow up. However, the parents do not blame them for the change of titles; on the contrary, they feel that the relationshipbetween them and their children is cozy. Furthermore, the concept of address forms in West is relatively general and ambiguous. Men who are of the same generation of children’s parents are called “ uncle ” , women on the generation base are called “ aunt ” and their children are called “ cousin ” no matter what gender they are. The phenomenon that family members address each other directly regardless of the family hierarchy is a common occurrence in western families while it is not accepted in an old-fashioned Chinese family. The reason lies in that the address forms in English do not belong to the scope of language taboos.On the contrary, Chinese people pay much attention to the arrangement of rank, etiquette and the order of seniority and inferiority, which directly reflected in the“ address forms” . In ancient times, or dinary people were forbidden to address directly the names of emperors and government officials. They had to use other words to replace the name; otherwise, they would be punished because of showing no respect. For instance, in Tang Dynasty, the name of em peror is called “ 李世民” . In order to avoid the word “ 世” , people use “ 代” to take the place of “ 世” , substitute “ 世” with “ 人” and shorten the word “ 观世音” to “ 观音” when they write or communicate. Title taboos derive from the concept of the ancient patriarchal clan system. With the changes of times, this phenomenon has been no longer in existence, but some title taboos continue to be used even today. Nowadays, people always address other people in a way of adding the title of a post to show respect between the superior and the subordinate, the young and the old and even peers, such as “ 张局长” , “ 刘书记” and “ 赵老师” . When it comes to the relationship between friends, people usually address friends by adding “ 小” or“ 老” for the sake of intimacy, such as “ 小王” and “ 老李” . In a Chinese family, parents always educate their kids that they are not allowed to address the elders directly. The younger generation is obliged to call the older generation in terms of kinship to express their esteem, such as “爷爷” , “ 奶奶” , “ 爸爸” , “ 妈妈” , “ 叔叔” , “ 阿姨” , “ 舅舅” , “ 舅妈” . If people address other people’ s names directly, they will be considered as uneducated and impolite.本科毕业论文第 9 页共 15 页 3.3 Different Concepts of ReligionChristianity, a very prevailing religion in West, has a long-term and profound effect on the society, deeming that everybody is guilty and laying stress on a person ’ s imperfection and inherent evil tendency. In China, people mainly believe in Buddhism and Taoism, which guide people to establish perfect personality and even be Buddha and immoral by means of enhancing their self-cultivation. Each language has its own religious faith, which leads to the different uses of euphemisms for “ death ” .In West, people, from heads of state to the common people, almost all of them believe in Christianity which is dominant among the diverse religions. Christians deem that the value of human body is inferior to the soul for the reason that the fresh will die eventually, but the soul is immortal. They stick to the faith that their souls will enter into the heaven rather than hell after death if they make great efforts to do spiritual practice. Affected by this faith, they are confronted with death calmly. As a consequence, a large amount of English euphemisms for “ death ” come from the Bible and give expression to the basic Christian doctrine that people’ s lives given by God are destined to go through sin, indulgence and expiation, and people can only get saved in the other world after expi ating the sins. For example, the “ death ” is called “ to return to dust/earth” because God creates people with clay; “to pay the debt of nature” is a statement of “ death ” for the reason that people are born with sins and their death is to atone for sins. God is the master of the earth, so people have to “ be called to God ” or “ to answer the final summons ” after death. Other euphemisms for “ death ” contain “ go the way of allfresh” , “ to go to a better world” , “ be asleep in the Arms of God ” , “ go to one’ s final reward” and so on. All these euphemisms for “ death ” are the real portrayal of perfect lives western people believe in.Chinese people never have a unified faith for China is a country with many religions. Buddhism and Taoism make a large difference to Chinese culture. Buddhism, spreading into China since Tang Dynasty, is to set people free from the eternal cycle本科毕业论文第 10 页共 15 页 of birth and death. Buddhism advocates spiritual practice to live up to the highest realm, which is c alled “ 圆寂” or “ 灭度” in Chinese. That the Buddhists die peacefully with a gesture of sitting in meditation is called “ 坐化” , which indicates that they are not in dread of death. Other euphemisms for Buddhists’ death, which are too numerous to be listed,include “ 升天” , “ 殉道” and “ 登莲界” . Taoism, another religion Chinese people have a deep faith in, aims to live forever to be immortal, so it considers people’ s death as “ 仙逝” , “ 仙游” , “ 仙去” and so on. In addition, the view that people can be supernatural beings riding on white cranes when they pass away, results in the appearance of “ 骑鹤” , “ 化鹤” or “ 鹤化” . Taoism denies that there is no differences existing in the world and believes that a person’ s life is just from birth to death, so we have the expressions of “ 物化” , “ 隐化” and “ 遁化” . All the examples above reflect a fact that the diversity of religious belief is bound to generate the diversity of language.3.4 Different Concepts of TraditionPeople in West generally avoid asking others’ ag e for the reason that age is a sensitive topic in their eyes. On the contrary, people in China, who are familiar with the traditional customs of respecting the elderly, do not have many taboos in age. However, to be old will surely lead to death. As a result, each nation takes full advantage of euphemisms to prevent embarrassments of “ old age” from happening.Western culture pays much attention to youth, energy and creativity. The word “O ld ” is a derogatory term in western culture, which results in the p henomenon that people are aware of shunning the word especially on account of the serious aging of population in western societies, the increasing problems of social security and ability to provide for the aged as well as the advocation of family structure with DINK lifestyle. Western people are afraid of becoming old and their fear for becoming old has reached the degree of putting an end to the use of the word “ old ” . They meditate deeply on borrowing other words to express the word “ old ” in a tactful way. “ Old本科毕业论文第 11 页共 15 页people ” are addressed as “ senior citizens ” , “ seasoned men ” , “ well-preserved men ” , “ the advanced in age” and the like. They all get complimented for their “ longer life” . Even the “ old people ’ s home” can be called as “ nursing home” , “ home for adults” , “ rest home ” and “ adult communities”. Western people cherish the dream of never growing old, so they call the “ old women ” as “ distinguished women ” and the “ old men ” as “ distinguished men” . In ad dition, the euphemisms for “ old people” include “ golden age” , “ sunset years” , “ the mature” and “ the elderly” . In today’ s society where the young age is advocated, people attach more and more importance to the address of old men, which certainly gives rise to the increase of euphemisms for “ old ” .The euphemisms for “ old ” in China are not as abundant as those in West. Once in a while, people can see the statement in written form, such as “ 华发” , “ 黄昏恋” and “ 夕阳红” , but people are not very sensitive to the word “ old ” . Chinese people hold the view that being old is the honor of family and society. In China, people are deeply convinced that it is a traditional virtue to respect the old and take good care of children. As a result, people advocate the power and status of the old. Although the traditional family structure of four generations under one roof has been broken up in the modern society, the old generation is still the core member of a family. In Chinese culture, the word “ old ” has bee n equipped with the meaning of knowledge, maturity and reliance,which are reflected in Chinese by means of such expressions as “ 老当益壮” , “ 老成持重” and “ 老将出马,一个顶俩” . People in China are not in dread of talking about the age, naturally resulting in the p henomenon that the use of the word “ old ” in the society is not considered as a taboo. People call “ the old” “ 您老” and “ 老人家” to show a sense of respect. The word “ old ” in China can also convey the connotation of seniority and experience, which can be seen from “ 老师傅” , “ 老教授” and “ 老总” . Furthermore, Chinese people usually put the word “ old ” after family name to address the old people who have a high virtue and a glorious name to express their respect, such as “ 陈老” , and “ 李老” .ConclusionEuphemism, both a common linguistic phenomenon and a social culture, is created by different cultural backgrounds, moralities and values and reflects different cultural connotations and characteristics. At the same time, it is essential for people to realize the importance of the appropriate interpretation and application of euphemisms in cross-cultural communication.This thesis reveals the different cultural implications in the aspects of the concept of value, rank, religion and tradition reflected in English and Chinese euphemisms by comparing different euphemisms. Euphemisms for “ poor ” in English and Chinese tell us that western people have a stronger desire for money than Chinese people, and euphemisms for “ address forms ” give us some information tha t China is rigidly hierarchical while western countries are democratic and free. In addition, euphemisms for “ death ” show us the different religious cultures people in each country believe in and euphemisms for “ old ” explain the reason why the word “ old ” is tabooed in English but advocated in Chinese. All the comparisons between English and Chinese euphemisms suggest that the usage and goal of them are roughly similar in that both of them use nice words to replace the vulgar things which are likely to give people a sense of embarrassment, to make the language more elegant, polite and acceptable. However, thecomparison also shows that backgrounds for the usage of English and Chinese euphemisms do not go all the way, sometimes even are totally different. Euphemisms are adopted by people to render their speeches and manners to be rational, to promote the interpersonal relationship and to enhance the exchanges and cooperation. Understanding the deep implications reflected in English and Chinese euphemisms is beneficial to handle the language more skillfully and eliminate the negative effect produced by euphemisms in cross-cultural communication.Bibliography1 Allen, K. & K. Burridge. Euphemism and Dysphemism [M]. Oxford: Oxford University Press, 1991.2 Bolinger, D. Aspects of Language [M]. New York: Harcourt, Brace & World Inc., 1981.3 Davis, L. Doing Culture: Cross-Cultural Communication in Action [M]. Beijing: Foreign Language Teaching and Research Press, 2001.4 Fasold, R. The Sociolinguistics of Language [M]. Beijing: Foreign Language Teaching and Research Press, 2000.5 Goodenough, W. H. Cultural Anthropology and Linguistic [M]. Washington: Georgetown University Press, 1957.6 Leech, G. N. Principles of Pragmatics[M]. 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Her patient and inspiring instruction and careful modification have greatly contributed to the completion of this thesis.Secondly, I should be thankful to all the other teachers at the department of English of the College, classmates and friends for their useful advice and kind help in my graduate studies. Their profound knowledge and enlightening academic achievements greatly benefited me.Finally, I owe a particular debt of gratitude to my parents, who have given me a lot of consideration and great encouragement during these four years. They are my intimate tutors on my life path.。
